What Can a Book Fair Do For You?

What can a book fair do for you? There’s very little that they can’t do for you, really. They attract, quite literally, tens of thousands of highly passionate literary aficionados to further the art form that is the book. The London Book Fair alone attracts tens of thousands of attendees from over one hundred countries, and members of the media as well. Book fairs are positively packed with crowds of people determined to find new books to read and authors to follow. The book fair is a unique and unparalleled experience, and your self-publishing book belongs there.

It’s easy to think of book fairs as the stomping ground of the New York Times bestseller list, but they’re also for aspiring self-publishing authors, and the choice to include a book fair or two in your marketing plan may literally change your life … and sell a lot of books! Think about it: your book is a bonafide example of an author designing and creating and publishing exactly what he or she envisioned. Isn’t that exactly the sort of ethic and product that has a home at book fairs? Artistic integrity creates its own gravity, its own magnetic attraction to readers. Fair-goers pick up on authenticity right away!

A book fair revolves around authors and the worlds that they create. People can order whatever they like online — but people still flock to book fairs everywhere around the world. And why? Because they want to participate in the social world of books. They want to meet the people who make books happen.

If you’re worried about having to manage a booth at a book fair alone, here’s a solution which might appeal: Companies like Outskirts Press send representatives to book fairs for you. We sponsor booths to feature self-published books at home and abroad. We pay careful attention to the best ways in which one can section off space and create a warm and welcoming atmosphere out of a fair or exhibition space. We advocate for your book and send all leads for interested buyers directly to you for follow-up.

So, how do you make your book the star of the show? Good news, it’s easy! Log into your Publishing Center at www.outskirtspress.com and click on the Marketing Solutions menu. There, you’ll find a number of individual book fairs, such as Beijing or Frankfurt as well as a combination tour package. We have just the right way to help you take your book global!

Making the Most out of Book Fairs

Book fairs are a great way to promote your book and learn about the publishing industry. No book fair is more central to the publishing year than the giant annual international get-together known as the Frankfurt Book Fair which takes place October 11th through October 15th.

The Frankfurt Book Fair has over 7,300 exhibitors and approximately 290,000 visitors. The exhibitors and visitors travel from over 100 countries to attend more than 3,000 events occurring at the book fair. This makes the Frankfurt Book Fair a great place to make deals and meet contacts. The featured events such as seminars, conferences, readings, and more are great learning opportunities.

How do you get the most out of the book fairs?

  • Take plenty of business cards, and make sure your cards are professional and eye catching
  • Find out which journalists, bloggers, and other influencers will be at the event and send them a copy of your press release in advance
  • Host an event at your stand. Be sure to advertise your stand event
  • Join the Book Fair group on Facebook and LinkedIn to connect with contacts
  • Do your research. Find out as much as you can about the scheduled events, market audience, attendees, etc. before the event
  • Don’t forget to market on social media before, during, and after the event

For more information the Frankfurt International Book Fair, visit http://www.frankfurt-book-fair.com/en/. While it’s too late to get in on this year’s event, we can help get your book ready to exhibit in the 2018 Frankfurt International Book Fair.

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The Deadline for the Frankfurt International Book Fair Is Quickly Approaching!

Bar none, the Frankfurt International Book Fair is the largest and most important book fair in the world. While some might top Frankfurt’s 250,000-plus attendance, the multi-hall, mile-long fairground in Frankfurt hosts the largest contingent of publishing professionals of any book fair anywhere.

The Frankfurt International Book Fair is a meeting place for the industry’s experts: publishers, booksellers, agents, film producers and, of course, authors just like you. With more than 7,500 exhibitors from 110 countries, more than 250,000 visitors and more than 10,000 journalists, it is the most important marketplace for books, media, rights and licenses worldwide.

The Frankfurt International Book Fair is held in mid-October annually at the Frankfurt Fair in Frankfurt, Germany. This is your chance to get in on this year’s event, slated for October 14-18.

Register now for the 2015 Book Fair. Space is limited and the show fills up quickly on a first-come, first served basis. The deadline for the 2015 Frankfurt International Book Fair is this Friday, August 7. Click here to get more details or reserve your spot at Frankfurt.

Remember, you can save 25% on 4 major book events throughout the year (London, BEA, Beijing, Frankfurt) with our Global Book Tour marketing package.

One of the World’s Greatest Book Fairs Kicks Off Today in Frankfurt

FrankfurtIt’s become an enormous annual tradition: The massive Frankfurt Book Fair kicks off today, running through October 12, and welcoming upwards of a quarter-million book industry guests from all around the world. From self-publishing authors to famous authors to agents, talent scouts and publishing giants, anyone and everyone is drawn to this massive, annual international event.

The Frankfurt International Book Fair is by far the largest and most important book fair in the world. While other international book events could exceed Frankfurt’s 250,000-plus attendance, the multi-hall, mile-long fairground in Frankfurt hosts the largest contingent of publishing professionals of any book fair anywhere, bar none.

The Frankfurt Book Fair is a meeting place for the industry’s experts: publishers, booksellers, agents, film producers and, of course, authors just like you. With more than 7,300 exhibitors from 100 countries, upward of 250,000 visitors and more than 10,000 journalists, it is the most important marketplace for books, media, rights and licenses worldwide.

The Frankfurt International Book Fair is held in mid-October annually at the Frankfurt Fair in Frankfurt, Germany. While it’s too late to get in on this year’s event, slated for October 8 through 12, we can help you get your existing and as-yet-unpublished books ready by next summer — plenty of time to take part in the 2015 Frankfurt International Book Fair!

Remember, you can save 25% on four major book events throughout the year (London, BEA, Beijing, Frankfurt) with our Global Book Tour marketing package.

Are you self-publishing a book and looking to market it during next year’s Frankfurt Book Fair? Learn more about taking your work international with Outskirts Press!

Learn more about the Frankfurt Book Fair!

The Smell of Fall’s Frankfurt International Book Fair Is in the Air

FrankfurtBar none, the Frankfurt International Book Fair is the largest and most important book fair in the world. While some might top Frankfurt’s 250,000-plus attendance, the multi-hall, mile-long fairground in Frankfurt hosts the largest contingent of publishing professionals of any book fair anywhere.

The Frankfurt Book Fair is a meeting place for the industry’s experts: publishers, booksellers, agents, film producers and, of course, authors just like you. With more than 7,300 exhibitors from 100 countries, upward of 250,000 visitors and more than 10,000 journalists, it is the most important marketplace for books, media, rights and licenses worldwide.

The Frankfurt International Book Fair is held in mid-October annually at the Frankfurt Fair in Frankfurt, Germany. While it’s too late to get in on this year’s event, slated for October 9 through 13, we can help you get your existing and as-yet-unpublished books ready by next summer — plenty of time to take part in the 2014 Frankfurt International Book Fair!

Remember, you can save 25% on 4 major book events throughout the year (London, BEA, Beijing, Frankfurt) with our Global Book Tour marketing package.

Are you self publishing a book and looking to receive
marketing support and services like this?

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Frankfurt Book Fair Registration Deadline: July 12!

Will we see your book at the Frankfurt Book Fair? If you haven’t already registered, the deadline to do so is Friday, July 12.

Since its inception in 1949, Frankfurt has evolved from a small publishing event into the largest publishing event in the world! As a matter of fact, each year, over 250,000 publishing professional and industry insiders attend the Frankfurt Book Fair, which hosts over 50% more international publishers than BEA.

By arranging exhibition through Outskirts Press, your book will receive valuable, face-out exposure on an exclusive shelf with other Outskirts Press titles.

A representative will be on-hand to personally answer questions about your book. Outskirts Press will provide the necessary copies of the book and all the necessary contact information for both the author and publisher. This way, interested parties can make further contact, during or after the fair. All inquiries Outskirts Press receives about your book will be forwarded directly to you for personal follow-up in a post-show wrap-up.

Time is running out, so register now. Space is limited and the show fills up quickly on a first-come, first served basis.The deadline for the 2013 Frankfurt Book Fair is this Friday, July 12. Click here to get more details or reserve your spot at Frankfurt.

OR

If you want to save even more, consider the Global Book Tour package. With it, you can save up to 25%. That’s four publishing events (Frankfurt, Beijing, London, and BEA) for one low price! Learn more by clicking here.

The Top 4 International Book Fairs for Self-Publishing Authors

Book fairs are a great way to promote a book and to connect with publishing industry professionals. However, attending book fairs around the world can be time-consuming and expensive, unless an author can find a third party to exhibit their book for them and collect leads on their behalf.

Here are the top global book fairs self-publishing authors don’t want to miss:

1)    Book Expo of America (BEA) Book Fair – This is the largest, most popular industry book fair and publishing event in the United States. Every year, more than 2,000 credentialed media personnel are in attendance along with over 100,000 international attendees, authors, publishers, agents and buyers.

2)    London Book Fair – This book fair will help authors connect with over 23,000 publishing professionals from every point in the publishing supply chain. This is the largest, most popular industry book fair and publishing event in the UK.

3)    Beijing Book Fair – This is the largest, most popular industry book fair and publishing event in China. No other country has experienced the increase that China has on the world marketplace, and the readership in China represents an enormous opportunity (and gap that needs to be filled) for translations and publishers seeking to feed the frenzy. There is surging consumer demand for all types of books.

4)    Frankfurt Book Fair – This is the most popular book fair and publishing event in Germany. Participating books are exposed to over 250,000 visitors from around the world.

To assist self-publishing authors manage the logistics of exhibiting books at multiple book fairs around the globe, Outskirts Press offers book exhibition with the largest book fairs and events in the world. By arranging exhibition of a book through Outskirts Press, it will receive valuable, face-out exposure on a branded shelf with other titles. A representative will be on-hand to personally answer questions about the book and collect leads that occur at the event. All inquiries related to the book will be forwarded directly to the author for personal follow-up

“The cost of traveling to and attending book fairs around the globe can easily add up to several thousand dollars,” said Elise Connors, Manager of Author Support at Outskirts Press. “Third party book exhibition makes such massive exposure of an author’s book not only possible – but affordable.

To start exhibiting a book to potentially hundreds of thousands of readers and professionals around the world, visit http://outskirtspress.com/p/tourpackage now to order the Global Book Tour option securely and conveniently.