What Can a Book Fair Do For You?

What can a book fair do for you? There’s very little that they can’t do for you, really. They attract, quite literally, tens of thousands of highly passionate literary aficionados to further the art form that is the book. The London Book Fair alone attracts tens of thousands of attendees from over one hundred countries, and members of the media as well. Book fairs are positively packed with crowds of people determined to find new books to read and authors to follow. The book fair is a unique and unparalleled experience, and your self-publishing book belongs there.

It’s easy to think of book fairs as the stomping ground of the New York Times bestseller list, but they’re also for aspiring self-publishing authors, and the choice to include a book fair or two in your marketing plan may literally change your life … and sell a lot of books! Think about it: your book is a bonafide example of an author designing and creating and publishing exactly what he or she envisioned. Isn’t that exactly the sort of ethic and product that has a home at book fairs? Artistic integrity creates its own gravity, its own magnetic attraction to readers. Fair-goers pick up on authenticity right away!

A book fair revolves around authors and the worlds that they create. People can order whatever they like online — but people still flock to book fairs everywhere around the world. And why? Because they want to participate in the social world of books. They want to meet the people who make books happen.

If you’re worried about having to manage a booth at a book fair alone, here’s a solution which might appeal: Companies like Outskirts Press send representatives to book fairs for you. We sponsor booths to feature self-published books at home and abroad. We pay careful attention to the best ways in which one can section off space and create a warm and welcoming atmosphere out of a fair or exhibition space. We advocate for your book and send all leads for interested buyers directly to you for follow-up.

So, how do you make your book the star of the show? Good news, it’s easy! Log into your Publishing Center at www.outskirtspress.com and click on the Marketing Solutions menu. There, you’ll find a number of individual book fairs, such as Beijing or Frankfurt as well as a combination tour package. We have just the right way to help you take your book global!

Have a Children’s Book? Showcase Your Book at the Bologna Book Fair

Bologna Children’s Book Fair April 4-7, 2016

At Outskirts Press, we like to keep a finger on the pulse of the book industry. The Bologna Children’s Book Fair is going on right now, with more than 600 journalists representing 70 countries reporting on the event––and Outskirts Press representatives are there too, showcasing our authors’ work.

Children’s book authors know that by participating in this huge event, they can connect with over 4,500 trade representatives and secure foreign rights for their book. As a self-publishing children’s book author trying to launch a successful writing career, you cannot afford to miss the Bologna Book Fair!

Do you want children across the globe to enjoy your book? Better get signed up for next year’s event!

By arranging exhibition through Outskirts Press at the Bologna Book Fair, your book will receive valuable, face-out exposure on an exclusive shelf with four other Outskirts Press titles. A representative will be on hand to personally answer questions about your book. All inquiries we receive related to your book will be forwarded directly to you for personal follow-up.

Don’t miss out on this valuable opportunity. Reserve your spot in next year’s book exhibit now and get your book in the hands of children worldwide. Outskirts Press does all the work, and you reap all the benefits.

And if you really want your book to go global, give it a boost in 2017 by showcasing it at four major international events—without ever leaving home. The Outskirts Press Global Book Tour package puts your book in front of industry leaders, literary agents, book buyers, and customers at FOUR major events: the London Book Fair, Book Expo America, the Beijing International Book Fair, and the Frankfurt Book Fair.

Outskirts Press handles all the details and represents you and your book at each event. Imagine having a personal assistant who can sell a potential buyer on your book halfway around the world!

Gain International Exposure for your Book

It’s book fair season once again — bringing authors, books, and publishing professionals together under one roof!

Book fairs offer fabulous opportunities for authors to promote their books and begin networking with literary agents, editors, and other key industry players.

There are lots of book fairs and events to choose from and some of those events may even be right in your area. But the good news is, with Outskirts Press, you don’t need to worry about finding the time and resources to go trotting around the globe. You can give your book a boost by showcasing it at four major international events this year without ever leaving home!

The Global Book Tour package puts your book in front of industry leaders, literary agents, book buyers, and customers at FOUR major events: the London Book Fair, Book Expo America, the Beijing International Book Fair, and the Frankfurt Book Fair.

Outskirts Press handles all the details and represents you and your book at each event. Imagine having a personal assistant who can sell a potential buyer on your book halfway around the world! Afterward, you’ll receive a comprehensive post-show summary with pictures and a review of happenings at the various fairs.

Order now to reserve your book’s front-cover-out spot at all four of these international events. The Outskirts Press Global Book Tour makes it easy and convenient to expose your book to literally hundreds of thousands of international book buyers, readers, and industry professionals!

London Book Fair Starts Tomorrow in Its New Olympia Home!

The world-famous London Book Fair kicks off tomorrow and runs through April 16, welcoming more than 1,500 exhibitors, and tens of thousands of publishers, booksellers, literary agents, librarians, media and of course traditional and London Book Fair in Olympia, West Londonself-publishing authors to one of the largest publishing industry trade shows in the world. More than 100 countries are represented as attendees gather at the global marketplace, situated amidst famous London attractions that highlight the UK’s rich literary history and longstanding cultural ties to nearly all of near and far East Asia, Africa, Australia and New Zealand.

This year, the 44th year, the Fair returns to Olympia, West London. This location places all the action near the heart of Kensington, the seat of the Monarchy since 1689. When not hobnobbing with movers and shakers in the publishing industry, fair-goers will have access to all the fabulous historical sites, landmarks and unrivaled shopping opportunities the area affords. But the real appeal of the London Book Fair is the exposure that comes right to you in the spacious and bustling event space.

If you missed out this time around, don’t worry: There are plenty of other chances to gain valuable book fair exposure in exotic locales throughout the year (Bologna, Frankfurt, Beijing, New York and more). Talk with your Personal Marketing Assistant about a Global Book Tour through Outskirts Press to get in on the action in late 2015 and 2016.

Are you self-publishing a book and looking to market it during one or more international book fairs? Learn more about taking your work global with Outskirts Press!

Learn more about our Global Book Tour!

The Smell of Fall’s Frankfurt International Book Fair Is in the Air

FrankfurtBar none, the Frankfurt International Book Fair is the largest and most important book fair in the world. While some might top Frankfurt’s 250,000-plus attendance, the multi-hall, mile-long fairground in Frankfurt hosts the largest contingent of publishing professionals of any book fair anywhere.

The Frankfurt Book Fair is a meeting place for the industry’s experts: publishers, booksellers, agents, film producers and, of course, authors just like you. With more than 7,300 exhibitors from 100 countries, upward of 250,000 visitors and more than 10,000 journalists, it is the most important marketplace for books, media, rights and licenses worldwide.

The Frankfurt International Book Fair is held in mid-October annually at the Frankfurt Fair in Frankfurt, Germany. While it’s too late to get in on this year’s event, slated for October 9 through 13, we can help you get your existing and as-yet-unpublished books ready by next summer — plenty of time to take part in the 2014 Frankfurt International Book Fair!

Remember, you can save 25% on 4 major book events throughout the year (London, BEA, Beijing, Frankfurt) with our Global Book Tour marketing package.

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Send Your Book Around the World in 2013

Let Outskirts Press send your book on a first-class trip around the world!  The Global Book Tour is right around the corner and you don’t want to miss this great opportunity get your book in front of tens of thousands of people.  

The Global Book Tour includes stops at the London Book Fair (April 2013), BookExpo America (BEA) (May/June 2013), Beijing International Book Fair (August/September 2013), and the Frankfurt Book Fair (October 2013). You and your book can potentially receive an obscene amount of exposure with this tour.  By purchasing the full tour, you save 25% off the cost of sending your book to these fairs individually.

The Outskirts Press Global Book Tour is a great way to network with others around the world from the comfort of your own living room. You will be supplied with knowledgeable reps at every major book event who can sell a potential buyer on your book, and you will experience “hands off” book marketing at its finest.

During each of these events, your book will receive valuable, face-out exposure on an exclusive shelf with 4-7 other Outskirts Press titles (depending on the various sizes of the books) and a representative will be available to personally answer questions about your book. Outskirts Press will provide the necessary copies of the book and all the necessary contact information for both the author and publisher, so interested parties can make further contact, during or after the fair. All inquiries Outskirts Press receives about your book will be forwarded directly to you for personal follow-up.

These book tours are not just for newly published books either.  Global Book Tour statistics show that books published years ago are just as popular as new ones.  In today’s world, word-of-mouth and social marketing are the most effective marketing tools in the world.  The Global Book Tour accomplishes just that for your book.

Don’t wait. Space is available on a limited first come, first served basis. 

For more information or to reserve your spot in all 4 book fairs, visit: www.outskirtspress.com/p/tourpackage

Your Book is Going on a Tour Around the Globe!

Houses of Parliament. Les Miserables. Big Ben.

First destination: London. The busy streets and pleasing personality of locals is enough to make you want this visit to never end. London’s also home to the book fair with the same name – the London Book Fair.

The London Book Fair is regarded by many as the most important spring publishing event and welcomes tens of thousands of attendees from all over the globe. Capitalize by exposing your book to key industry contacts like acquisitions agents, editors, and translation rights agents.

Hold on. We’re just getting started. You’re in for a year of fun!

The Statue of Liberty. Times Square. Broadway.

Welcome to the “city that never sleeps.” New York City! On the menu is all of the adventures above and an opportunity to take on BookExpo America (also known as BEA).

Every year BEA welcomes over 100,000 international attendees, authors, publishers, agents, and buyers. While the attendance is international, the focus is distinctly American, with American books, publishers, and authors receiving the main interest. Participation in this fair can get your book into the hands of an important contact that can further launch your career as an author. What can be better than taking in great sights and marketing your book?

That’s not all…

Emperor Hotel Bar. Shichahai Lakes. The Legation Quarter. 

That’s right. BEIJING! There are plenty of sights and sounds to drive your senses wild with excitement. And what else is in Beijing? One of the world’s largest book fairs – properly named the Beijing Book Fair.

No other country has experienced the increase that China has on the world marketplace, and the readership in China represents an enormous opportunity (and gap that needs to be filled) for translations and publishers seeking to feed the frenzy. It’s the perfect place for your book to get the exposure it deserves.

The journey doesn’t end there!

Stadel Museum. Palmgarten. German Film Museum.

Final destination: Frankfurt. Your trip ends with a stop in the location of the Frankfurt Book Fair.

Foreign rights sales and distribution beyond the shores of America take center stage in here, and each year, over 250,000 publishing professional and industry insiders converge on this event. Authors can plan to reach over 50% more international publishers than at BEA or other fairs.

Wow! What a ride!

Wouldn’t it be the opportunity of a lifetime to exhibit your book at all of the above fairs: London, BEA, Beijing, and Frankfurt? Even if you can’t travel to these locations personally, we can help you with achieving that dream (and possibly getting book sales and foreign rights negotiations out of the deal).

Our Global Book Tour is the perfect fit for the busy author who still desires representation at these fairs around the globe. Click here to learn more or reserve your space at the four book fairs today!

The Top 4 International Book Fairs for Self-Publishing Authors

Book fairs are a great way to promote a book and to connect with publishing industry professionals. However, attending book fairs around the world can be time-consuming and expensive, unless an author can find a third party to exhibit their book for them and collect leads on their behalf.

Here are the top global book fairs self-publishing authors don’t want to miss:

1)    Book Expo of America (BEA) Book Fair – This is the largest, most popular industry book fair and publishing event in the United States. Every year, more than 2,000 credentialed media personnel are in attendance along with over 100,000 international attendees, authors, publishers, agents and buyers.

2)    London Book Fair – This book fair will help authors connect with over 23,000 publishing professionals from every point in the publishing supply chain. This is the largest, most popular industry book fair and publishing event in the UK.

3)    Beijing Book Fair – This is the largest, most popular industry book fair and publishing event in China. No other country has experienced the increase that China has on the world marketplace, and the readership in China represents an enormous opportunity (and gap that needs to be filled) for translations and publishers seeking to feed the frenzy. There is surging consumer demand for all types of books.

4)    Frankfurt Book Fair – This is the most popular book fair and publishing event in Germany. Participating books are exposed to over 250,000 visitors from around the world.

To assist self-publishing authors manage the logistics of exhibiting books at multiple book fairs around the globe, Outskirts Press offers book exhibition with the largest book fairs and events in the world. By arranging exhibition of a book through Outskirts Press, it will receive valuable, face-out exposure on a branded shelf with other titles. A representative will be on-hand to personally answer questions about the book and collect leads that occur at the event. All inquiries related to the book will be forwarded directly to the author for personal follow-up

“The cost of traveling to and attending book fairs around the globe can easily add up to several thousand dollars,” said Elise Connors, Manager of Author Support at Outskirts Press. “Third party book exhibition makes such massive exposure of an author’s book not only possible – but affordable.

To start exhibiting a book to potentially hundreds of thousands of readers and professionals around the world, visit http://outskirtspress.com/p/tourpackage now to order the Global Book Tour option securely and conveniently.

Take Your Book on a Global Tour!

How can you save 25% on one of the most powerful book marketing tactics there is? Keep reading to find out. It involves the power of networking combined with the convenience of full-service. And unlike book awards, it doesn’t matter when your book was published. The Global Book Tour is just as effective for book published five years ago as it is for book published five days ago!

Networking is a powerful marketing tool. As a matter of fact, it’s one of the most powerful tools for an author building his or her author platform. An author who is skilled at communicating their ideas to others can very well write their own ticket. The challenge is that far too many authors don’t know how to “network” their way to more sales.

The Outskirts Press Global Book Tour is a good way to effortlessly network with others around the world from the comfort of your own living room. You may not have the cash to go on a world tour, but you can probably send your book on one! With knowledgeable reps at every major book event who can sell a potential buyer on your book, you will experience easy, “hands off” book marketing at its finest.

The Global Book Tour includes stops at the London Book Fair, BookExpo America (BEA), Beijing International Book Fair, and the Frankfurt Book Fair. The exposure you will potentially receive is amazing, and with the full tour, you save 25% off the cost of placing your book at these fair individually.

During each of these events, your book will receive valuable, face-out exposure on an exclusive shelf with 4-7 other Outskirts Press titles (depending on the various sizes of the books) and a representative will be on-hand to personally answer questions about your book. Outskirts Press will provide the necessary copies of the book and all the necessary contact information for both the author and publisher, so interested parties can make further contact, during or after the fair. All inquiries Outskirts Press receives about your book will be forwarded directly to you for personal follow-up.

It just doesn’t get any easier or more convenient, and if you order now you will get a head start on 2013 by starting your tour with the very next book event on the calendar — Frankfurt!
Click here to watch the video, flip through the Global Book Tour guide book, and/or reserve your spot in all four international book fairs. Don’t wait. Space is available on a limited first come, first served basis.

Going Global: Spring’s A-Poppin’ at International Book Fairs

Ah, spring! A time of renewal and promise – and promising book fairs!

Worldwide, spring book fairs are blooming like vibrant tulips in a fertile Dutch meadow. It’s a great time to plant the seeds for a spectacular season of promoting and selling your masterpiece on a global scale.

Send your book jet-setting on a global book tour!

Although the deadline for the 2012 BEA event has passed, and the London Book Fair was held last week, there’s still time to get valuable exposure at two other very well-attended international fairs this year (or sign up to send your book jet-setting on a whirlwind world tour in 2013 – but more on that later.)

Beijing
China is burgeoning in the publishing world marketplace, presenting an enormous opportunity for writers around the globe seeking to expand their books’ consumer appeal. Publishers catering to the Chinese market are scrambling to feed a growing hunger for translations of all types of books. Outskirts Press is assisting authors who wish to tap into the enormous potential by reserving display space at this exciting event through Outskirts Press.

Frankfurt
Imagine getting your book before more than 250,000 ravenous readers and industry insiders. The Frankfurt Book Fair is the largest publishing industry event in the world. Foreign rights sales and distribution beyond the shores of America take center stage at this event. In fact, authors who register through Outskirts Press can expect to reach more than 50 percent more international publishers than at BEA or other fairs.

London
Each spring this event brings together more than 23,000 publishing professionals from every point in the publishing supply chain. The largest publishing industry event of its kind in the UK, and widely regarded as the most important, the London Book Fair is the ideal place to make a connection with industry professionals, including acquisitions agents, editors and those who are interested in international rights. The London Book Fair is held every year in April and Outskirts Press is making a showing again this year. Mark your calendar to register for the 2013 event.

United States — BEA
One of the largest of these events, the Book Expo America (BEA) trade show in New York City, attracts more than 100,000 international authors, publishers, agents and buyers and 2,000-plus media personnel from around the world. America’s largest writing/publishing trade show and event, takes place in the last week of May each year. While the attendance is international, the focus is distinctly American, with American books, publishers and authors receiving the main interest. It’s the perfect place to let your book shine, with help from Outskirts Press.

Global Book Tour
Why choose just one fair when you can easily get worldwide book exposure before hundreds of thousands of the world’s most prominent publishing movers and shakers, ravenous readers and opinion-shapers at all four major events? By registering for all four in one fell swoop through Outskirts Press, you’ll not only secure your spot in four of the most influential industry events but you’ll get that exposure at a discounted rate.

Exhibiting your book internationally through Outskirts Press means your book receives valuable, face-out exposure on an exclusive shelf with four other titles. A representative is on hand to personally answer event attendees’ questions about your book. Plus, interested parties such as agents, publishers and buyers can make further contact, during or after the fair. All inquiries about your book are forwarded directly to you for personal follow-up in a post-show wrap-up.