Amazon Featured Book of the Week

Here’s this week’s Featured Book-of-the-Week available now on Amazon.com!


Ravs Are Rarely Wrong: The Kinowenn Chronicles Vol III

by Rachel Ronning

(5 Stars – 10 Customer Reviews)

Price: $16.95

Rachel Ronning’s “Ravs Are Rarely Wrong: The Kinowenn Chronicles Vol III.” Return to the land of Kinowenn in Book 3 of this imaginative series. Join the crew as they travel through the mists, facing damp misery, flesh-eating insects, and nightmare creatures to uncover the source of malice bent on the destruction of the free lands of Kinowenn. The King of Lerramorre struggles with his kingdom reign and Lucy faces difficult decisions as she grows into her magical powers. Can Lucy help her friends unite diverse kingdoms to fight a common foe?

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Please note that product prices and availability are subject to change. Prices and availability were accurate at the time of this posting; however, they may differ from those you see when you visit Amazon.com.© Amazon.com, Inc. or its affiliates. All rights reserved. Amazon, Amazon.com, the Amazon.com logo, and 1-Click are registered trademarks of Amazon.com, Inc. or its affiliates. Amazon.com, 410 Terry Avenue N., Seattle, WA 98109-5210.

 

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Amazon Featured Book of the Week

Here’s this week’s Featured Book-of-the-Week available now on Amazon.com!


Getting There

by Teri Franklin

(5 Stars – 4 Customer Reviews)

Price: $16.95

Teri Franklin’s “Getting There.” She thought she would never find trust. He thought he would never find love. Set in Martha’s Vineyard, two heavy-hearted people discover a passion neither thought possible, an eroticism neither can fully disclose, and a complex relationship of dominance and submission they can’t control.

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Please note that product prices and availability are subject to change. Prices and availability were accurate at the time of this posting; however, they may differ from those you see when you visit Amazon.com.© Amazon.com, Inc. or its affiliates. All rights reserved. Amazon, Amazon.com, the Amazon.com logo, and 1-Click are registered trademarks of Amazon.com, Inc. or its affiliates. Amazon.com, 410 Terry Avenue N., Seattle, WA 98109-5210.

 

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Marketing Your Book on Amazon – Part 2 of 3

Welcome to Part Two of a three-part summer series focusing on successfully and efficiently marketing your book on Amazon. Last time in Part One we discussed writing reviews for other products and books and explained why it is an important part of book marketing. Part two will discuss soliciting reviews for your book and how to do it properly. Part three will explain why reviews (both giving and receiving) can “tilt” Amazon’s search algorithm in your favor and how you can tilt it further by taking other simple steps.

Part Two: Soliciting Reviews For Your Book

Once your book is published and available for sale on Amazon, one of the first things you need to focus on is getting (positive) Amazon book reviews. “Positive” is in parentheses because it is typically frowned upon to out-and-out ask for a “positive” book review, but let’s face it — only the positive ones are doing you any good! So that’s certainly your goal — acquiring book reviews in the 4-5 star range. Ultimately, however, as you get more Amazon reviews, your average star-rating will be out of your control. So, all you can really do is seek out Amazon book reviews via the methods below, and hope your book is good enough to secure the “positive” reviews you need. Here are three great ways to get reviews:

1. Reviews in Exchange for Free Copies

A widely accepted and common practice for acquiring Amazon book reviews is giving away copies of your book in exchange for reviews. This is usually the most successful when performed in person, when you literally hand a paperback or hardback copy of your book to someone you know and say something like: “If you enjoy this, I would really appreciate it if you could post your review on Amazon.”

Offer to sign it. Then write something like, “I hope you enjoy this! ” as a “subtle” reminder. Not everyone you give your book to will write a review for it, but this has a high ratio of success. Obviously, the better you know someone, the more likely it is they will write a review. You can limit the number of free copies you give away by only offering copies to people who will appreciate or value your book. Don’t give your hardcore horror novel to your grandmother, for example (unless you happen to know that’s her cup of tea).

You can also do this online by offering your ebook edition to a community of readers in exchange for a review. Facebook is full of communities with this purpose, and Goodreads is another good choice.

2. Reviews in Exchange for Reviews

If you’re at an author event and you are following the suggestion above by handing out copies of your book for reviews, don’t be surprised to be on the receiving end of a similar request. This is a stroke of luck! Other authors are your most likely candidates for a book review, because they want you to write a review of their book, too. Swap copies, vow to swap reviews, and sign each other’s books! This type of networking is part of the benefits of being a published writer; take advantage of it by broadening your reading library, widening your network of colleagues, and increasing the number of reviews you receive.

Again, you can also do this online, where you offer to swap reviews with other writers. How do you suggest an online review swap? By asking for one. “Hello, I’m so-and-so, author of such-and-such, and if you’d like to swap Amazon book reviews, please get in touch with me.” You can either vow to purchase each other’s books (thereby increasing your respective best sellers rank and getting your author royalties back), or you can exchange digital editions.

This is a great way to build camaraderie in your writing community, but only if you follow through. Don’t participate if you don’t intend on fulfilling your end of the bargain (i.e., purchasing the book, providing the e-book, or writing your reciprocal review). It only take one rotten apple to ruin the bushel.

3. Amazon’s Top Reviewers

Contacting other readers within reading communities is all well and good, but what would be even better? Contacting REVIEWERS within reviewing communities! Reviewing communities? Is there such a thing? Not only is there such a thing, there is the best thing — a community of the top reviewers on Amazon. These are the individuals that Amazon has identified as consistently writing the most frequent, most helpful reviews.

There are two different listings of Amazon’s top reviewers: A listing of Amazon’s “Hall of Fame Reviewers” and a listing of Amazon’s “Top Reviewer Rankings.” You can find both lists at http://www.amazon.com/review/top-reviewers.

Being identified as a “Top Reviewer” is a lifestyle for some of these individuals, and the only way they can maintain their ranking is by continuing to write reviews. That means they are highly motivated!

Some of them are impossible to contact; others are not. Some of them are very specific about the types of products they review; others are not. Some of them provide very specific instructions for how to solicit a review; others do not.

But if you start at the top of each list and work your way down through the profiles of each reviewer, you will identify candidates for your book review. Pay attention to the types of books they enjoy, since your chances of receiving a (positive) review will increase dramatically if you send them the type/genre of book they’ve reviewed positively in the past. Follow their instructions for contacting them to the letter, and always be respectful.

Stay tuned for Part Three where we explain how “activity” around your book can improve your Amazon search rankings. And, if you missed Part One, click here.

Amazon Featured Book of the Week

Here’s this week’s Featured Book-of-the-Week available now on Amazon.com!


The Adventures of Lee Robinson

by Ed Robinette

(5 Stars – 1 Customer Review)

Price: $25.95

Ed Robinette’s “The Adventures of Lee Robinson” provides an insider’s look at the Underwater Demolition Team, which was the precursor to today’s Navy SEALs. This fascinating book contains battle scenes, humor, romance and exciting stories about World War II and the Korean War.

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Please note that product prices and availability are subject to change. Prices and availability were accurate at the time of this posting; however, they may differ from those you see when you visit Amazon.com.© Amazon.com, Inc. or its affiliates. All rights reserved. Amazon, Amazon.com, the Amazon.com logo, and 1-Click are registered trademarks of Amazon.com, Inc. or its affiliates. Amazon.com, 410 Terry Avenue N., Seattle, WA 98109-5210.

 

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Roll Out the Red Carpet with a Book Trailer for Your Book

For years now, the publishing world has been grappling with a singular dilemma: how to make use of the new platform and opportunities provided by the internet to build successful marketing campaigns. Always one step ahead of the curve, self-publishing authors began to look to websites like YouTube and Vimeo as possible platforms to connect with new readers and share their book trailers. And they have been wildly successful!

A book trailer is like a movie trailer, or commercial, for your book. Because videos tap into two fundamentally important human senses (sight and hearing), they have the power to both introduce new readers to your book and inspire them to purchase it.

A good book trailer presents images related to the book’s theme and content in an entertaining way and is set to music that conjures the appropriate mood. A mystery novel might be set to a brooding tapestry of minor-key notes, while a romance novel might take advantage of a light-hearted upbeat tempo to cue readers to the nature of its story. Just as moviegoers might find themselves on the edge of their seats at the theater, your potential readers will get excited about your book. It’s all about creating that “buzz” around your book’s release.

Crafting a book trailer that connects all the dots to inspire this reaction is, of course, challenging. Video editing demands creative skills, deft image placement, smart text arrangement and nuanced transitions from one frame to the next. And the timing must be precise: The entire trailer must take place over approximately 60 seconds in order to communicate all that it needs to and command a viewer’s attention.

The value of a well-made book trailer is, however, unquestionable. Short movies are the most portable of marketing tools and are easily shared across all major social media platforms, including Facebook, Twitter, Tumblr, Instagram and elsewhere. They can be embedded into blog posts or the link distributed by email.

As a self-publishing author, you’re already strategically placed to take advantage of video—but creating a book trailer? That might be outside your comfort zone. Luckily, Outskirts Press has you covered! Our Book Video Trailer & Distribution service allows you complete creative control, while putting the power of our expert team at your service, assisting with music selection, image identification and text integration before delivering a draft of your book video trailer to you for approval. The final product provides a slick, creative way to showcase your work and market your book effectively to a wide audience.

A book trailer puts video’s greatest assets—its immediacy, its ability to convey a lot of information succinctly, and its visceral impact—at your command. Movies have the power to move people, and a book trailer has the power to capture your reader’s attention and translate that attention into engagement on social media—and sales.

Too Late to Mourn by Christian Tyoder / Lynn Tyoder

Christian and Lynn Tyoder are taking their latest book, Too Late to Mourn, on tour — a Virtual Book Tour with Outskirts Press. Technology has made it possible to reach wider audiences and enabling a more affordable method of promotion. You have to come up with creative ways to market a self-published book. While book tours are a great way to connect with your readers, they aren’t the most affordable method of promotion.

Christian and Lynn will be featured on several blogs over the weeks and months ahead so keep your eyes peeled to learn more about them and their book.


Luckily for us, Christian and Lynn were kind enough to answer a few questions as the tour was getting started so that we can give you a sneak peek into the mind of the creator of Too Late To Mourn.

Too Late To MournOP: Tell us a little bit about Too Late To Mourn. What is it about?

Christian and Lynn: Our book depicts the extraordinary life of an Afghani medical doctor who lived in France as a war refugee, achieved the highest education, navigated a turbulent first marriage to and divorce from a Swedish wife, and ultimately became recognized as one of the world’s most outstanding scientists in the field of medical basic research in the early 1960’s. His successful professional career existed alongside a complicated private life, as he raised and educated his preteen sons while running a busy practice. These same sons caused him much grief later on for reasons relating to their biological mother; they remained estranged for much of their lives, and his sons denied him the opportunity to reconnect with his young granddaughter. Originally a member of a tiny remnant of Buddhist culture in Afghanistan, he eventually converted to Catholicism and married again, living happily with her until he passed away from leukemia and was buried in his native land.

Over 30 years later after his death, siblings of the deceased Afghani doctor discovered a hand-written note on a small piece of paper left behind by the deceased asking his family to contact his friend he met in Paris. The letter was finally located in the U.S. and the memoir of the deceased was written as he had promised to his friend during a fortuitous encounter while the two men were grounded by a snowstorm in the French capital.

During her freshman year, the granddaughter reconnected with her lonely surviving grandmother and read the entire memoir her grandfather left behind. She grieved his premature death and expressed regrets for not having any contact with him for years and for never being able to see him again. Troubled by social injustice, wars between nations, disintegration of the family unit, and especially by the unfair disconnection between her parents and grandparents, she decided to take up study to become a medical doctor dedicated to the care of the underprivileged in developing countries. A decade later, she took her vows as a nun and went to serve the poor and isolated peoples of the Southern Philippine.

OP: Why did you decide to write this story?

Christian and Lynn: The surviving wife, recently deceased, requested that we write the book to preserve her husband’s real legacy.

OP: How did you get your book published?

Christian and Lynn: Initially, we contracted a publishing company to do the entire job, including copy editing, printing and distribution. Due to poor communication inherent to the company’s approach, however, we switched to self-publishing mode.

OP: What types of readers would be interested in this story?

Christian and Lynn: We think academic professionals in the medical field, such as medical students, doctors in training, psychology care providers, and ethnicity scholars will be interested, as well as persons searching for cultural and family values, or causes of and solutions to family members estrangement, etc. Additionally, those who are interested in war experiences, true friendship, racial discrimination, religion and humanity will find much to enjoy and learn from in this book.

OP: What is special about your book?

Christian and Lynn: The story started out with people living in a war-torn country with poor and underprivileged who had to immigrate to more developed and peaceful western societies to fulfill the dream of getting better education and eventually a better life, while keeping their religious faith.

  • Their perseverance in higher education led them to a successful personal achievement
  • The immense unrewarded parental sacrifice
  • The unexplained parental shunning from adult children
  • The fortuitous discovery of documents left by the book’s main character for his offspring
  • The unexpected entry into the story of the last character of the book, her involvement in repairing the damage caused by the family feud and her philosophical approach to her meaningful personal life

OP: What differentiates it from other books in the same category?

Christian and Lynn: The book falls into a hybrid, difficult-to-define genre that makes it totally different from others in the same category. And while this book begins with an unforeseen, seemingly trivial encounter between two educated individuals, its main story shifts into the revelation of the past through the idea of using a memoir as a source of information.

OP: Have you published any other books?

Christian and Lynn: This is our first book.

OP: Do you plan to publish more?

Christian and Lynn: We are writing another of the same genre.

OP: Thanks for your time, Christian and Lynn! We look forward to learning more about you as you visit other bloggers!

ABOUT THE AUTHOR:

Arrived in the New World well equipped intellectually to pursue more advance learning education, Christian Tyoder acquired his medical doctorate and post-doctoral degrees at two American higher education institutions. He has published a dozen of scientific research papers before switching to his medical practice. Following his early retirement, Christian became more active in the care of overseas underprivileged and in subjects dealing with humanity and religion, especially on the healing effect of religious faith on suffering.

For more information or to contact the author, visit http://toolatetomourn.com/

This author purchased the Virtual Book Tour marketing option, which allows self-publishing authors to connect with bloggers and harness the power of the blogosphere by taking their book on the “virtual road.” Learn more about this service by visiting your Publishing Center and reviewing the available marketing options.

Are you an author looking for help to market your self-published book?

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Amazon Featured Book of the Week

Here’s this week’s Featured Book-of-the-Week available now on Amazon.com!


The Sam Browne

by Thomas Stacey

(5 Stars – 6 Customer Reviews)

Price: $17.95

Thomas Stacey’s “The Sam Browne.” Has the world’s most infamous serial killer returned? When Michigan state police investigator Doug Emery is confronted by serial killings that are eerily reminiscent of the notorious Victorian murderer, Jack the Ripper, the cold case heats up. Space traveler Sam Browne reveals that he knew Jack the Ripper. In a dramatic, unexpected thrill ride, the past and present blend together with legend and modern science.

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Please note that product prices and availability are subject to change. Prices and availability were accurate at the time of this posting; however, they may differ from those you see when you visit Amazon.com.© Amazon.com, Inc. or its affiliates. All rights reserved. Amazon, Amazon.com, the Amazon.com logo, and 1-Click are registered trademarks of Amazon.com, Inc. or its affiliates. Amazon.com, 410 Terry Avenue N., Seattle, WA 98109-5210.

 

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