Six Ways to Market Your Self-Help Book This September!

For many readers, Fall marks the perfect time to kick back, slow down, and pick up a new book or two to savor, whether while celebrating the return of pumpkin spice lattes or taking long strolls among the color-changing leaves … or adhering to the same work schedule as always. Book sales in niche genres, including self-help, spike in the Fall, and for good reason! Whether readers are looking for a change of pace or to prepare themselves for the new year lurking just over the horizon, self-help books are the best possible way to launch into pumpkin spice season. They can be, however, difficult books to market. While massive numbers of self-help books are sold each year, those numbers are not, by and large, coming from standard bookstore sales and standard marketing campaigns.

So how do you market your self-help book effectively? Here are six ways to get underway!

1. Identify your ideal reader. This is a critical step for marketing any kind of book, it’s true, but particularly important when it comes to self-help books as this is considered a niche market. If you don’t know who your readers are, you’ll definitely struggle to market your book to them. Once you’ve established who they are, however, and the kind of habits and values they share, you’ll be able to determine if, for example, they’re likely to need visibility-boosting aids like e-book versions and so forth.

2. Consider creating an e-book version. E-books may have been around a while, but current market trends indicate that they’re going nowhere but up in terms of popularity, even as sales for traditional print rise along with them. With their easily resizable fonts and other tweakable view functions, e-books are critical to readers with limited mobility or impaired vision. If you want to render your lifestyle accessible to oft-neglected readerships, you can’t overlook the importance of e-book editions for the Kindle, iPad, and other tablet and smartphone devices!

3. Consider creating an audiobook version. This is a rapidly growing sector of self-publishing that is still in many ways just getting off the ground, but for all its newness it should not be discounted. Just as e-book versions for the Kindle, iPad, and other kinds of tablets render books more accessible for those of limited mobility or impaired vision, an audiobook version makes your book more accessible to those who would love to learn but whose ability to read a traditional visual format is limited.

4. Identify where your ideal readers live, physically. And where they shop, where they eat, and where they slow down. Are they coffee shop aficionados? Are they likely to shop at whole-foods grocery stores? Are they purveyors of Italian restaurants? If your self-help book relates to financial planning, perhaps you can build relationships with local accounting firms to keep bookmarks featuring your book on the counter. Or if your self-help book relates to nutrition, perhaps the local gyms or health-food stores would do the same. Self-help books each have very specific audiences. The most effective marketing strategies all involve targeted in-person advertising, so it’s best to try and find those places your ideal readers would frequent and market there.

5. Identify where your ideal readers live, digitally. Just as every marketing strategy involves in-person advertising, it must also include effective digital marketing. Some of the same rules apply: self-help books appeal to specific kinds of readers, and those readers probably visit very specific websites, whether forums or blogs or Instagram accounts or shopping sites. It’s always worth approaching the owners of these website, or blogs, and asking if they’d be interested in partnering with you in spreading the word about your book. The worst they can say is no, but chances are, if you put together an effective press release and marketing package, someone influential will say yes. And then you have your foot in the door!

6. Be your own best advocate. All of these tips and tricks we’ve shared today are bound together by the one shared concept of self-advocacy. New ways and means of marketing your book will crop up regularly, as the world changes and the Internet evolves and the ways in which people consume their literature also evolves. The key ingredient of every marketing strategy is you, and cultivating a willingness to go out and observe, identify, and make use of these new ways and means of marketing is crucial to your ongoing success. In this way, marketing your self-help book is just like marketing any other kind of self-published book; this is where the streams cross.

Still not sure where to start in marketing your book this Fall? It may be time to lean on an expert! If you’re looking to market your self-help book, there’s never a better time than now to inquire. Visit us online at www.outskirtspress.com, where you’ll find countless additional recommendations to suit your marketing needs.

To see our staff picks of amazing self-help books from many of our authors, visit our Pinterest page by clicking here.

Amazon Featured Book of the Week

Here’s this week’s Featured Book-of-the-Week available now on Amazon.com!


Bonjour, My Friend

by Diane Helene

(5 Stars – 3 Customer Reviews)

Price: $19.95

Diane Helene’s “Bonjour, My Friend.” Set in the glittering world of Parisian society, a young American girl is hired to sing at an upscale restaurant where she becomes the protégé of the owner, Andre, a wealthy French aristocrat. Andre’s best friend, Marcus, is a family-oriented man who shows Alycea there is life outside of Paris. After Alycea becomes severely injured during a storefront bombing, Andre vows to marry Alycea but Andre’s mother and sister join forces against the marriage.

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Please note that product prices and availability are subject to change. Prices and availability were accurate at the time of this posting; however, they may differ from those you see when you visit Amazon.com.© Amazon.com, Inc. or its affiliates. All rights reserved. Amazon, Amazon.com, the Amazon.com logo, and 1-Click are registered trademarks of Amazon.com, Inc. or its affiliates. Amazon.com, 410 Terry Avenue N., Seattle, WA 98109-5210.

 

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Amazon Featured Book of the Week

Here’s this week’s Featured Book-of-the-Week available now on Amazon.com!


Solving The Mystery Of Chinese Magic Squares

by Fung-Yuel Chang

Price: $21.95

Fung-Yuel Chang’s “Solving The Mystery Of Chinese Magic Squares.”   Chang has finally solved the 4000-year-old mystery of the Chinese magic squares, which has fascinated mathematicians for thousands of years. Chang has deciphered Yang Hui’s riddles, formulated techniques, and introduces the idea of Chinese magic square games. This fact-filled book will amaze and enthrall number enthusiasts of any age.

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Please note that product prices and availability are subject to change. Prices and availability were accurate at the time of this posting; however, they may differ from those you see when you visit Amazon.com.© Amazon.com, Inc. or its affiliates. All rights reserved. Amazon, Amazon.com, the Amazon.com logo, and 1-Click are registered trademarks of Amazon.com, Inc. or its affiliates. Amazon.com, 410 Terry Avenue N., Seattle, WA 98109-5210.

 

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Merry Christmas! No, It’s Not Too Soon to Think About Holiday Marketing!

Are you ready for the holidays? Yes, those holidays! It may seem strange to think about Christmas in the heat of July but it’s not too soon to prepare for holiday book marketing.

There’s so much to do in the winter months that it’s easy to let your book fall to the wayside — at the precise time when selling opportunities are at their peak! This is why holiday book marketing requires lead time: Many catalogs, Christmas bazaars, advertising space and other popular holiday marketing options start selling out in the summer and fall and are sold out by the time the holidays start feeling “real.”

Think ahead and put Outskirts Press to work boosting your sales for you while your best marketing opportunities are still available. Shoppers will be looking for books to give to the readers in their lives, even while you’re too busy to market yours! To keep your book at the forefront, we’re offering our annual Holiday Book Bundle, including a spot in the coveted New York Times Book Review Holiday Co-Op Advertisement — an ad that could reach untold numbers of the Times’ 1 million-plus readership.

With this bundle, you’ll receive:

  • a dedicated spot in our New York Times Book Review co-op ad
  • a feature spotlight on the Outskirts Press blog
  • your own book trailer video
  • annual storage fees waived for 2019
  • Amazon Listing Optimization for your selling page to capture potential sales
  • a custom graphic to use in your holiday marketing efforts
  • 5 hours with a Personal Marketing Assistant

Hurry — there are only 12 spots available for this special offer and they are filled on a first-come, first-serve basis. To learn more about the New York Times Co-op Advertisement & Holiday Bundle, log into your Publishing Center and browse the Marketing Solutions menu or chat with us using the live chat option on our website.

Amazon Featured Book of the Week

Here’s this week’s Featured Book-of-the-Week available now on Amazon.com!


Optimize Life for Your Aging Parents and You

by Paula Edwards Berryann

(4.5 Stars – 4 Customer Reviews)

Price: $10.95

Paula Edwards Berryann’s “Optimize Life for Your Aging Parents and You.” Dealing with aging parents can be totally different when you factor in the emotional roller coaster, their resistance to change, and an unknown end date. This book helps you think about what is the right answer for your parents when facing the challenges of managing care for your aging parents. And, if you implement these suggestions for yourself as you become the aging parents, life will be easier for your children and you.

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Please note that product prices and availability are subject to change. Prices and availability were accurate at the time of this posting; however, they may differ from those you see when you visit Amazon.com.© Amazon.com, Inc. or its affiliates. All rights reserved. Amazon, Amazon.com, the Amazon.com logo, and 1-Click are registered trademarks of Amazon.com, Inc. or its affiliates. Amazon.com, 410 Terry Avenue N., Seattle, WA 98109-5210.

 

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Four Tricks to Make Your Cookbook Marketing Plan Sizzle

Cookbooks are unique in the publishing world. They’re not quite coffee-table books, even though they rely on visual impact in much the same way, and they’re definitely not like novels, biographies, travelogues, or any of the other genres of book out there, even though they certainly contain elements of all of the above: narrative, history, globetrotting, and personal context abound in cookbooks. As Walt Whitman might say, cookbooks contain multitudes, and this makes marketing them a unique challenge.

Have you written and published a cookbook recently? Here are four tricks to boost your sales of your beautiful, oh-so-personal treasure of a cookbook.

1. Give, give, give.

This one ought to come easy, as cookbooks are already a gift unto the universe, and the act of writing one can often feel like offering up a part of yourself and your personal history for others to make use of. A fantastic way to entice users to purchase your cookbook early on in your marketing strategy is through giveaway promotions. Offering up a discount on your other books or products, especially if they relate to the cookbook’s central theme, is always a good plan. If this is your first book, you may not have other items to discount, but that’s okay! Goodreads and Amazon giveaways are a great way to raise the profile of your book and put its cover before the eyes of new readers, and you can offer a time-restricted discount on the cookbook itself, say for the first week it’s for sale, or around a holiday. Offering a week-long discount is a great way to get people to make the decision to purchase your book. Even though you leave some money on the table in the short term, the boost to your Amazon Sales Rank will allow you to make more in the long run.

2. The giving doesn’t have to stop there.

Alternatively, if you don’t want to cut into your profits from the cookbook, you can offer a unique PDF file with select special recipes not in the cookbook for people who order your cookbook during a certain period. This “bonus” file is often a great way to introduce your next cookbook idea, too; so if you’ve already published a book of entrees, the “bonus” file is a great place to premiere a dessert recipe or two as you start putting together a book of desserts!

In addition to your giveaways and discounts, don’t forget about the other opportunities for giving your readers more of what they want as a way to whet their appetites! Leading up to your book launch is the perfect time to start posting a steady stream of free content from, around, or relating to your cookbook on your blog, author website, and social media platforms. This not only builds anticipation for your book’s release but also adds to your newsletter distribution list, follower counts, and other outreach connections and provides great examples of what your book will be covering. If your book is already out, don’t worry! These strategies still apply after the fact, although the language you use to frame them may change to reflect the context. Instead of building anticipation, your goals and your language can feature select excerpts and reviews from fans. After all, word of mouth is the most effective marketing strategy of all!

3. Partner up.

Working with other cookbook authors is a highly effective way to drive traffic to your own author website, book sales listings, and social media platforms. Food bloggers, after all, more or less rule the Internet, especially on visually-driven platforms like Instagram and Pinterest. You can offer these bloggers and social media stars free copies of your cookbook or the aforementioned “bonus” sample files to give to their readers and as an enticement to partner up for interviews, video spots, and “guest chef” adventures, and you can offer to feature them on your blog or website in return. These partnerships produce material that operates much like a high-powered review would for a more traditional book, and potential customers really appreciate seeing someone they admire and respect confirming their taste and judgment in cookbooks. Better still, if you’re able to organize a blog or social media tour and coordinate all of these articles and video blogs and so forth to come out at the same time, you can create lots of momentum leading up to your launch or an upcoming sale.

4. Don’t be shy.

Selling cookbooks can be difficult. Everyone already has an established sense of what they like when it comes to food, and they very rarely take risks and branch out … unless they hear a good story. Narratives are what capture the cook’s imagination every bit as much as they are what capture the imaginations of readers of novels and biographies and so forth. There’s a reason why Julia Childs became a superstar, and it wasn’t just because she knew her way around the kitchen: she wove stories into her food, and wasn’t shy about what she loved. Successful food bloggers today are the same way!

It’s so easy to be shy about selling a cookbook. After all, you’re trying to sell your own personal story as well as your favorite recipes! But in the end, it’s the story which will grab peoples’ attention–the story, plus some beautiful photographs or illustrations, and competent recipes. But mostly the story. If you want to sell your cookbook, you need to be up front about how much you love what you do, and how much you love your cookbook, and how this cookbook of yours is a part of your life. Your wonderful, magnificent, flavorful life!

Still not sure where to start in marketing your cookbook? It may be time to lean on an expert! If you’re looking to market your cookbook, there’s never a better time than now to inquire. Visit us online at www.outskirtspress.com, where you’ll find countless further recommendations to suit your marketing needs.

To see our staff picks of amazing cookbooks from many of our authors, visit our Pinterest page by clicking here.

Amazon Featured Book of the Week

Here’s this week’s Featured Book-of-the-Week available now on Amazon.com!


Over the Rainbow: The Path to Success, Health and Happiness

by Swot Zhai

Price: $25.95

Swot Zhai’s “Over the Rainbow: The Path to Success, Health and Happiness” is a compelling story, both entertaining and thought-provoking. It was written from the unique perspective of a Chinese author who has lived through multiple stages of life and recognizes that professional success, happiness, and health are intertwined aspects of a balanced life. “Over the Rainbow” provides a simple set of rules on how to stay balanced and enjoy success, happiness, and health.” —Jim Owens, President & CEO of H.B. Fuller

 Learn More 

 

Please note that product prices and availability are subject to change. Prices and availability were accurate at the time of this posting; however, they may differ from those you see when you visit Amazon.com.© Amazon.com, Inc. or its affiliates. All rights reserved. Amazon, Amazon.com, the Amazon.com logo, and 1-Click are registered trademarks of Amazon.com, Inc. or its affiliates. Amazon.com, 410 Terry Avenue N., Seattle, WA 98109-5210.

 

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