5 Ways Social Media Can Help Self-Publishing Authors With Book Marketing

With the exploding popularity of social media sites like Facebook, Twitter, LinkedIn, Instagram, and Pinterest, it’s easier than ever to connect with people all around the world. But, if you’re not sure how to get started or are unsure about how to make connections with your target audience, don’t worry! Here are 5 easy tips to help you!

1. Determine what your goals are.

  • Increase awareness? The average person spends nearly two hours on social media every day, and therefore social media is one of the best places to grab a reader’s attention.
  • Drive traffic to your book? Drive visitors to your author webpage or to your listing on Amazon.
  • Generate new leads? These are people who have indicated interest in your book in some way, shape, or form, but haven’t yet purchased it.
  • Build your royalties? You can use social media to turn your audience into paying customers.

2. How often should you post?

  • Facebook – Two or three times per day
  • Instagram – Once or twice per day
  • Instagram Stories – Eight to 16 Stories, twice per week
  • Twitter – Three to ten times per day
  • LinkedIn – Once or twice per day
  • Pinterest – Five to ten times per day

3. When should you post?

  • Twitter – 1-3pm weekdays
  • Facebook – 1-4pm weekdays
  • LinkedIn – 7-8:30am and 5-6pm Tuesday, Wednesday, and Thursday
  • Instagram – 5-6pm weekdays and 8pm on Mondays
  • Pinterest – 2-4pm and 8-11pm weekdays with weekends being the best
  • Google+ – 9-11am weekdays

4. What should you post?

  • Facebook – Post videos about your book, live videos of you talking about your book or at book events, photos of you and your book, blog posts and curated content.
  • No matter what type of post you’re sharing on Facebook, the copy you add alongside your content can be key in how it performs.
  • Instagram – Post hi-res photos (your cover, your author photo, any images or illustrations within your book), behind-the-scenes photos of your book events, quotes, user-generated content (sharing other photos, such as attendees at a book signing) but give credit to the original creator (known as a re-post), and Instagram stories. Captions are limited to 2,200 characters, and after three lines of text, they become shortened with an ellipsis (those 3 dots you see on posts). You want to grab the readers’ attention with your opening line or two.
  • Twitter – Post news about your book, blog posts, photos of you and your book at events, curated content and images. The type of copy in your tweets can drive huge improvements in your results.
  • Pinterest – Images are the best thing to post on Pinterest. Post hi-res photos of your book, the cover, book events, step-by-step photo guides and infographics.
  • LinkedIn – Post professional information about your career as a writer. Since LinkedIn is a professional networking platform, the most suitable content will revolve around you as an author. Share news about your book and milestones on your LinkedIn page, particularly if the book involves career advice.

5. Automate, engage, and listen

  • Automate posting of your social media content. A tool like Buffer is great for automation. It allows you to create all the content that you want to, all at once, and then place everything into a queue to be sent out according to whatever schedule you choose.
  • Social media requires engagement. When people talk to you, talk back. Set aside time during your day to follow up with conversations that are happening on social media. These are conversations with potential customers, references, friends, and colleagues.
  • Don’t forget, the ultimate purpose is to sell copies of your book. So always be polite, helpful, and generous. Book sales will follow.

For more information on marketing your book, log into your Publishing Center for a complete list of marketing options and to access the free Book Marketing Resource Center.

 

How Book Videos Help Self-Publishing Authors

Did you know that video is the fastest growing segment on the internet, and that YouTube is the second most popular search engine (second only to Google)? In many ways social media has become a largely video-centric world. Consumers of news, pop culture, marketing and other information are digesting a growing percentage of all their information in video form. For self-publishing authors, it’s never been more important!

That’s not to say the written word is dying out – books do, and will, remain a popular form of entertainment – but Internet users looking for a quick bite of magazine-style information are turning to video in greater numbers. Videos offer a number of advantages over the printed word to both the communicator and the consumer.

Consider this: It is fairly easy for a reader to glance over a page and skip to passages they wish to read, possibly ignoring other vital information in the process. That’s less likely to happen with video, which disseminates information in a linear fashion and often in an entertaining way, making viewers less likely to skip around. With video, the communicator has the power to control what information the consumer gets, and when. That’s a powerful tool!

Introducing Outskirts Press Author Jeanne Blanchet’s Book Video for Kamikaze

So, if you don’t have a book video that promotes your book and is available to view from YouTube and from your own personal Facebook page and/or author webpage, now is the time to start, by clicking that big button.

 

Amazon Featured Book of the Week

Now available on Amazon.com!


Busted: Wheelin’ N Dealin’

by Thomas Frederick Mills

(4.5 Stars – 53 Customer Reviews)

Price: $23.95

Thomas Frederick Mills’s “Busted: Wheelin’ N Dealin’.” Sex, drugs, and rock ‘n’ roll helped fuel Big T’s decision to take a risk and make the big money he’d always dreamed about… But he didn’t predict that the drug business would cost him over 20 years in a prison cell with nothing but his passion for success in an unforgiving world. Told from an outlaw’s point of view, this book is a baby boomer’s anthem. Infused with author’s own childhood experiences with music, movies, books, and TV, this is a story everyone in his world-changing generation can relate to.

 Learn More 

 

Please note that product prices and availability are subject to change. Prices and availability were accurate at the time of this posting; however, they may differ from those you see when you visit Amazon.com.© Amazon.com, Inc. or its affiliates. All rights reserved. Amazon, Amazon.com, the Amazon.com logo, and 1-Click are registered trademarks of Amazon.com, Inc. or its affiliates. Amazon.com, 410 Terry Avenue N., Seattle, WA 98109-5210.

 

Would you like your book featured here? Buy Now

 

Resolutions Every Author Should Have for the New Year!

Structured and manageable goals are important to those of us who consider ourselves works in progress. Well, it’s that time of year when we all start thinking about those goals — in this case, New Year’s resolutions. They’re especially necessary to moving a book from an unknown publication to a chart-topper. It’s a big project!

But, whether you’re just starting to figure out marketing or already a best-selling author, there are simple things you can resolve to do in 2020 that will make you an even better at selling … or simply a better you. Here are resolutions for published authors or anyone bent on self-improvement.

  1. Set goals. “Wait, I thought a resolution was a goal!” Well, yes, it is, in a sense. Ideally, your New Year’s resolution is the culmination of your goals throughout the year. It’s important — and ultimately more productive — to make goal-setting a habit, not just a tradition we do once a year and promptly forget. So set lots of small, attainable goals rather than one insurmountable to-do you never actually do. For example, if your resolution is to sell 2,000 copies, break it down into smaller goals. Resolve to promote one giveaway in January, schedule a book-signing in February, then a book fair in March and so on for the entire year. Or, set a goal to schedule 20 book-signings next year and average 10 sales per event. Way less intimidating, right?
  2. Facilitate goals. If you’ve resolved to sell big in the new year without so much as a marketing calendar in the house, you’ve not facilitated your goals or your year’s resolution. Remove barriers to progress and instate conditions that help you achieve. Buy an entry-level PC for getting on social media to promote or gather a list of bookstores you can call to set up events. Then, resolve to reach out until you get the bookings you need to fulfill your resolution.
  3. Make marketing a priority. Once you’ve divided your marketing resolutions into smaller goals, it’s much easier to give them top priority. Knock out those little to-do’s first thing in the morning!
  4. Read, read, read. Top-notch authors are always top-notch readers. Get to know your genre not just by practicing it but by being an avid consumer of it. That way, you’ll get to know your audience and what appeals to them.
  5. Master the basics of social media. No matter what your stripe, there’s are many others with similar interests on social media. Facebook “friend” other authors and readers, and learn from them. Follow publishers. Rub elbows with book clubs. You’ll find kindred spirits in the virtual world who can enlighten you with real wisdom. Use that wisdom to refine how you communicate with potential readers.
  6. Try something new. Make 2020 the year you branch out. Start a blog. Meet new people with similar interests. These new experiences will all enrich and inform so many other aspects of your life. At the very least, you’ll be a more social and well-rounded person. Hey, you might even discover a whole new audience for your book!
  7. Just do you. Yes, you should be reading a lot, meeting people and making connections that pay off in sales. Ultimately, you’ll assimilate all these influences into a voice that is uniquely yours, and you’ll find your true audience. Don’t fight it — feed it.
  8. Consider “cheating” a little. Many of us are afraid to ask for help. It feels lazy, like we’re cutting corners. Let us put your mind at ease: It’s not cheating to ask for help reaching your marketing goals! In fact, it’s pretty smart, if you ask us. And, if you’ve tried new things, delved into social media and checked off other goals, you likely have crossed paths with new people who may be able to help you get past the hump. Reach out to friends and family to help you get the word out or purchase inexpensive marketing service options to help you reach the goals you set on the road to your resolution. (Even full-time professionals parse out their duties from time to time.)

Whatever your resolution, the important thing is to keep moving, to take whatever steps necessary to move you toward fulfilling the great things you planned for your life.

Need help moving toward your New Year’s resolution? Consider hiring a Book Marketing Specialist for 5 hours of expertise and a Custom Marketing Plan. You can log into your Publishing Center to see what book marketing options are available to you or chat with us using the live chat option on our website (www.outskirtspress.com).

 

20 Fantastic Tips for Self-Publishing Writers to Welcome in 2020!

Whether you are already published and want 2020 to be the year your book breaks out, or you are a writer with a manuscript ready for publication, here are 20 fantastic tips for self-publishing writers to welcome in 2020!

1. Read — Let’s keep reading off of the endangered species list! With a million books published last year alone, we can all find something new to read. Writers are readers.

2. Research — It’s impossible to be a successful self-publishing writer without conducting some degree of research. Learn about the publishing industry, familiarize yourself with book trends, and master recommended marketing tactics.

3. Renovate — Stepout of your comfort zone in 2020! Don’t have a blog? Start one. Are you an introvert? Network with other writers or industry professionals. Research local meet-ups, associations, organizations, clubs, and writing groups.

4. Retool — When book sales slow, tinker with temporary discounts or even your book itself. Revise your book for 2020 by addressing recommendations you’ve received. Often, releasing a brand new edition with bonus material can make all the difference.

5. Realize goals — Ideally, your New Years Resolutions are the culmination of your goals throughout the year. Make goal-setting a habit by setting lots of small, attainable goals rather than a single insurmountable one. If your resolution is to sell a thousand copies, break that down into chunks: promote one giveaway in January, schedule a book-signing in February, attend book fair in March, and so on.

6. Solicit reviews — We all know that securing online reviews on Amazon and Barnes & Noble is a worthwhile exercise. But did you know there are also tons of review sites out there? Research them and submit your book to them for more reviews.

7. Prioritize publishing — If you’ve been sitting on a finished manuscript, 2020 is the year you do it. Rather than tweaking that scene again, research self-publishing options and make this specific book-dream a reality. Nothing happens unless you do it.

8. Prioritize marketing — Once you publish a book, it’s time to focus on promoting it … which takes time and energy. And when the going gets tough, the tough ask for help! Five hours with a Book Marketing Strategist might be all you need put your book on the path to promotional success.

Click here to save 10% instantly when you reserve 5 hours of time with a Book Marketing Strategist/Personal Marketing Assistant with Outskirts Press. Just use promo code: tenoffpma

9. Polish by proofreading — This year, resolve to refine your technical skills. Having a second or third set of eyes can also help you avoid revisions after initial publication. If you’re having trouble catching typos, misspellings, and grammatical errors in your writing, consider hiring a professional editor.

10. Master social media — Keep an eye open for marketing opportunities presented by sites you already enjoy, whether it be Facebook, Twitter, Pinterest, or YouTube. When you make use of sites you’re visiting anyway, promotion feels less like work.

11. Ask for help — It’s not cheating to ask for help in reaching your marketing goals! If you’ve already tried new things by delving into social media and checking off other goals, you’ve likely crossed paths with new people (including friends, family, and fellow authors) or inexpensive marketing options to help you reach your resolution goals.

12. Take advantage of ebooksPublishing an ebook is easy! The ability to offer easy-to-order ebooks has opened up a massive sales channel for indie authors. As readers embrace ebooks, offering an ebook edition equates to priceless exposure.

13. Take advantage of audiobooks — The Internet never sits still, and there has been a tsunami of interest in audiobooks as we enter the third decade of this new millennium. Between iTunes and Amazon, finding and listening to audiobooks has never been easier, and publishing one is just as simple.

14. Find your voice — When you’re meeting new people and making new connections, that effort will ultimately affect sales. Assimilating all of these influences into a voice that is uniquely yours will help you identify and reach your unique readers, too.

15. Put the press to work — A press release distribution service can reach thousands of relevant news organizations worldwide in an instant these days. Authors, too, can use the Internet to research specific publications and reach targeted media contacts.

16. Be a mentor — It is often said that students are the best teachers, and building relationships is key to expanding one’s audience. As a published author, why not help newcomers out as they negotiate the writing and publishing processes? Writing groups and publishing associations are great places to meet people in search of assistance.

17. Join a writer’s group or association — If you’re serious about becoming a successful author, it’s crucial to continually hone your craft. A writer’s group not only provides support; you can get tips and feedback and like-minded writers to help with promotion.

18. Work the (digital) red carpet — Video remains the fastest growing slice of the Internet. Not only is YouTube a great platform for book promotion, it’s a great way to conduct research. Fortunately for self-publishing authors, it’s easier than ever to create a book video and upload it to YouTube to grab the attention of future readers.

19. Promote yourself — You’re taking all the right marketing steps for your book, but don’t forget to market yourself. Resolve to make authorship and your expertise a visible aspect of your identity. You have the book to prove it (or, you will soon in 2020)!

20. Kickstart your resolutions — Remove barriers to progress and initiate conditions that help you achieve the goals you’ve set by setting up a calendar and reconciling your skills and resources with the task at hand. Strategy is key, and working one-on-one with a Book Marketing Strategist can help 2020 begin with a big book bang!

For more information and help choosing your best self-publishing options, contact an Outskirts Press Publishing Consultant in whatever manner is easiest for you:

 

50 More Outskirts Press Success Stories … and Counting

As a self-publishing author, you work hard to produce a manuscript that’s compelling, engaging, polished and professional. That hard work doesn’t end when the final flourish hits the last page. In fact, the real journey begins when your book hits the shelves.

It takes more than a marvelous literary work to achieve success as an author; it takes the gumption and drive to promote that work to voracious readers!

Outskirts Press has identified 50 authors who have marketed their books successfully—and won a spot in the Top 50 Bestsellers of 2019.

Clifford Annis
Paul Arciero
Tom Bisio
Joseph Bronson
Shelley Brouwer
Brian Burgess
John Chambers
Ingrid Charlery
Lisa Cicero
Kelley Clark
Jacky Connell
Rochelle Cory
Bill D’Anjolell
Matt DiGeronimo
Donna Dube
Alfonso Gamble
Mike Gillette
Michael Goodroe
James Hatch
Heidi Herman
Mark Houston
Donald Kilburg, Jr.
Jean Kinney
Richard Lawless
Bill Lynch
Raven Magwood
James Martin
Jane McConnell
Marc McGill
Michael McNamara
Kevin Muldowney
Aage Nost
Patrick O’Connor
Robert J. (Bobby) Orr
Tim Page-Bottorff
Shirley Raines
Kristy Remick
Katelynn Renteria
Vicki Riske
Gary Robinson
Luis Roman
Lisa A. (Anthony) Romano
Ty Sagalow
Seth Spreiter
Mike Tolbert
Alva Wallace
Gene Ware
Loyall Wilson
Aakeem Woodard
George Yuhasz

Congratulations from all of us at Outskirts Press.

Need help getting your own selling efforts off the ground? Connect with an Outskirts Press Book Marketing Specialist for expert advice, personal assistance and a Custom Marketing Plan that lays the groundwork for successful selling.

 

The New York Times Features Outskirts Press Self-Publishing Author Frans Koning!

Throughout the holiday season, we feature our authors who have taken advantage of the 2019 Holiday Marketing Bundle and the benefits of the New York Times Holiday Book Review co-op ad! Co-op ads provide authors effective exposure through a well-known, established publication with millions of dedicated book lovers!

The New York Times Holiday Edition features Outskirts Press Self-Published author Frans Koning.

About the Author

Frans Koning grew up on a tulip and dairy farm in Holland. He was born and raised during the 1929 worldwide economic depression.

After WWII, he attended the School of Medicine at Leiden University. In 1962 he joined the Peace Corps and practiced medicine for two years in Sierra Leone, West Africa.

Subsequently, he returned to the United States and practiced emergency medicine and family medicine in Washington State, where he still lives.

 

A Slice of History: Musing on Religion, WW II and Its Aftermath

A View of the World from Three Continents

From a farm in The Netherlands to poverty-stricken Sierra Leone…from the brief peace after the Great War to the horrors of World War II…from Europe to America…this extraordinary book of anecdotal essays ranges through the life of a man who has lived broadly and deeply. Author Frans Koning shares his observations and impressions on topics ranging from what it was like to be a teenager in a Nazi-occupied country, to his experiences in Africa with the Peace Corps, and his move to the United States. He has experienced the effects of brutality and fear and lived to tell about man’s inhumanity to man. With a perspective gained from three continents, he can see how human experience is both diverse and similar…and how patterns in human behavior emerge, from the Waffen SS to ISIS. Immediately engaging, loosely structured, and retaining a piquant flavor of his native land in a Dutchman’s English, A Slice of History is a uniquely personal yet immediately accessible memoir of life during the most turbulent decades of our time.

Buy from Outskirts Press: https://outskirtspress.com/Asliceofhistory

Also by Franz Koning

Are you ready to publish your book and perhaps find yourself in the New York Times next year?