This Week’s Amazon Featured Book of the Week is Dirt Road Main Street by Cynthia L. Clark

Now available on Amazon.com!

Dirt Road Main Street by Cynthia L. Clark

(4.5 out of 5 Stars – 3 Customer Reviews)    Price: $18.95

Without even knowing her last name, Tano is convinced that he must take a chance to find her, and he sets off on an August morning for Sage. When they reunite, their romantic past is renewed, and a secret is revealed. But the chance reunion is threatened by a hostile brother, a boyfriend in Kansas, a jilted ex, and a wildly obsessed woman stalker with guns and a hunger for Tano’s love. Dirt Road Main Street is a story of the strength and survival of love lost and found, entangled with the apprehension produced by the unpredictable desperate acts of an edgy mad woman.

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Please note that product prices and availability are subject to change. Prices and availability were accurate at the time of this posting; however, they may differ from those you see when you visit Amazon.com.© Amazon.com, Inc. or its affiliates. All rights reserved. Amazon, Amazon.com, the Amazon.com logo, and 1-Click are registered trademarks of Amazon.com, Inc. or its affiliates. Amazon.com, 410 Terry Avenue N., Seattle, WA 98109-5210.

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How Book Marketing Specialists are Helping Self-Publishing Authors

Book Marketing Specialist helping self-publishing authors

As a self-published author, do you know how to develop a book marketing plan or even what should be included in it?

Do you have the time and know-how to snag and schedule book signings? Are you confused about when, where and how to implement these and other elements of your book marketing plan?

A professional book marketing specialist can assist you with all these tasks, and more!

What, exactly, can a book marketing specialist do for you?

  • Develop a marketing plan. A book marketing plan is as vital to the marketing of a book as an outline is to the writing of it. And a marketing plan must be continuously tweaked to stay aligned with your goals. When you hire a book marketing specialist, you will receive a customized marketing plan with recommended actions and valuable information you can use TODAY to sell more books.
  • Arrange book signings. Book signings are special moments for any author, and for book fans. Your book marketing specialist will help you schedule these events and coordinate all the important details.
  • Develop your author platform. Your online presence says a lot about you as a person, and it can say a lot about you as an author. Having an internet presence that is tailored specifically to your needs will help you fine-tune your image, get the word out about your book(s) to a large, targeted audience and give readers valuable ways to find you and buy your book. Your author platform includes a website, social networking accounts and more. A book marketing specialist can ensure that you make the most of this valuable marketing medium!

Follow-up on marketing leads. When life gets busy, it’s nice to hand off the little details to someone else–like following up with potentially valuable marketing leads. Your book marketing specialist will chase down these leads for you and make sure you get ’em while they’re HOT!

Marketing a book is not a cookie-cutter science. The successful path depends upon the book, the author, and his/her goals. That’s why it is imperative to meet with your book marketing specialist first, typically via an initial telephone consultation. Once you make sure you and your marketing specialist are on the same page (pun intended), you can work together more efficiently, and effectively.

If you haven’t yet secured the services of a professional book marketing specialist to help you with the marketing of your self-published book, perhaps 2022 is the year to do it.

Self-Publishing Insight: JERRY L. JONES, EdD, discusses Go and Come Again: Segregation, Tolerance, and Reflection: A Four-Generation African-American Educational Struggle

Author JERRY L. JONES, EdD is taking his latest book, Go and Come Again: Segregation, Tolerance, and Reflection: A Four-Generation African-American Educational Struggle on tour – a Virtual Book Tour, that is, with Outskirts Press! Technology has created a wide variety of ways to reach audiences all over the world. All it takes is a little thinking outside the box, and nowadays you can market a self-published book in a variety of affordable and impactful ways. Virtual book tours, for example, are a great way to connect with readers from all corners of the globe, all from the comfort of your own home. Join JERRY L. JONES, EdD and Go and Come Again: Segregation, Tolerance, and Reflection: A Four-Generation African-American Educational Struggle as they appear in features and interviews (such as the one below) in the weeks and months ahead!


Luckily for us, JERRY L. JONES, EdD was kind enough to answer a few questions as the tour was getting started so that we can give you a sneak peek into the mind of the creator of Go and Come Again: Segregation, Tolerance, and Reflection: A Four-Generation African-American Educational Struggle.

OP: Tell us a little bit about Go and Come Again: Segregation, Tolerance, and Reflection: A Four-Generation African-American Educational Struggle. What is it about?

Jerry:  My book is about growing up African American in Appalachia in the 1950s and the early 1960s. It is about being an educator and teaching for 52 years. My book analyzes the issues of race, career success, life’s journey, and destiny.

OP: Why did you decide to write this story?

Jerry:  I wrote this book to show respect to the legacy of African Americans of earlier times and honoring those African Americans who are living today. I use this book as a center point for discussions about race relations and analyzing my own life’s story.

OP: What types of readers would be interested in this story?

Jerry: All ages can benefit from reading Go and Come Again.

OP: What is special about your book?  

Jerry:  The pictures are priceless. The humor is real. The details are stunning and the empathy is apparent.

OP: What differentiates it from other books in the same category?

Jerry: Few educators have stayed in the classroom for 50 years; my perspective is different than that of administrators. The Appalachian location is unique.

OP: Have you published any other books? Do you plan to publish more?

Jerry: Yes, and yes.

OP: How can someone learn more about your book or purchase it?

Jerry: To purchase, they can go to my website at https://www.jjonesgladespring.com AND by internet searching, jerry jones glade spring.

OP: Thanks for your time, Jerry! We look forward to learning more about you as you visit other bloggers!

ABOUT THE AUTHOR:

An African American born in 1947 in the Southwest Virginia small town of Glade Spring, Dr. Jerry L. Jones attended public schools in the era of segregation. He holds a bachelor’s and a master’s degree from Virginia State University and a doctoral degree from Virginia Tech. Starting his teaching career as a high school teacher in Baltimore in 1969, he became a professor at J. Sergeant Reynolds Community College in Richmond in 1974. Returning to his hometown in 2001 to take care of his elderly mother, Jones is currently a professor at Emory & Henry College, which is located only four miles from the Glade Spring home where he grew up and that has been in his family since 1870. With nearly sixty years in education, both as a student and as a teacher, Jones provides a unique prospective about society, education, and minority status in America—past and present. When Jerry Jones’s mother, Mary Waugh, finished the seventh grade in the 1920s, there was no high school for black children in Washington County, Virginia. She and one of her brothers were homeschooled during the eighth grade by a paid teacher. Later, Mary and her brother were sent to Morristown Junior College in Tennessee which—at that point in time—had a high school department. The author details four generations of black public-school education in his hometown, from his great grandfather (a former slave) to his own education, which involved being bused about 60 miles a day to and from high school. With nearly fifty years as a teacher, Jones writes his book as a tribute to the struggles that many African Americans faced in their pursuit of an education. The stories about his family may not be overly unique. However, these stories are representative of the time and of the geographic location. The education of Negro children in the early years of the twentieth century in most Southern school districts was not a priority. This was a case of separate and unequal—a situation which took decades and federal intervention to remedy. Hesitant to call his book autobiographical, Jones does detail many of his life experiences—tracing his journey from the segregated public schools of Virginia, to his college experiences at the historically black Virginia State University, and to his teaching career in Baltimore, Richmond, and Emory. Additionally, he analyzes his own shortcomings and reflects on his personal traits and strengths.

For more information or to contact the author, visit http://www.outskirtspress.comgoandcomeagain

This author purchased the Media Marketing Blitz marketing option, which allows self-publishing authors to connect with bloggers and harness the power of the blogosphere by taking their book on the “virtual road.” Learn more about this service by visiting your Publishing Center and reviewing the available marketing options.

Are you an author looking for help to market your self-published book?

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Save $130 When You POWER LAUNCH Your Book This Month!

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Outskirts Press wants to help you hit the ground running in your marketing efforts. Order our popular Book Launch Bundle today and receive an instant 10% discount on the already discounted-bundled price for four of our most popular and effective marketing options! It’s the perfect way to promote your book effectively and affordably.

The Book Launch Bundle powers up your book marketing campaign to reach multiple audiences on various marketing venues: social media, print media, broadcast, and other formats where readers are introduced to books. These offer authors a multipronged promotional push:

  • Custom Press Release with international distribution
  • Social Media Setup, which lets you market to a large online audience cost-effectively
  • Book Video Trailer with YouTube Distribution to announce your book in a compelling marketing video
  • Book Marketing Specialist who will collaborate with you 1-on-1 to jump-start—or restart—your book marketing efforts!

To take advantage of the bundled discount PLUS an additional 10% off, simply enter promo code bklaunbdl at checkout when purchasing the Book Launch Bundle today.

Resolutions Every Author Should Have for the New Year!

Structured and manageable goals are important to those of us who consider ourselves works in progress. Well, it’s that time of year when we all start thinking about those goals — in this case, New Year’s resolutions. They’re especially necessary to moving a book from an unknown publication to a chart-topper. It’s a big project!

But, whether you’re just starting to figure out marketing or already a best-selling author, there are simple things you can resolve to do in 2021 that will make you an even better at selling … or simply a better you. Here are resolutions for published authors or anyone bent on self-improvement.

  1. Set goals. “Wait, I thought a resolution was a goal!” Well, yes, it is, in a sense. Ideally, your New Year’s resolution is the culmination of your goals throughout the year. It’s important — and ultimately more productive — to make goal-setting a habit, not just a tradition we do once a year and promptly forget. So set lots of small, attainable goals rather than one insurmountable to-do you never actually do. For example, if your resolution is to sell 2,000 copies, break it down into smaller goals. Resolve to promote one giveaway in January, schedule a book-signing in February, then a book fair in March and so on for the entire year. Or, set a goal to schedule 20 book-signings next year and average 10 sales per event. Way less intimidating, right?
  2. Facilitate goals. If you’ve resolved to sell big in the new year without so much as a marketing calendar in the house, you’ve not facilitated your goals or your year’s resolution. Remove barriers to progress and instate conditions that help you achieve. Buy an entry-level PC for getting on social media to promote or gather a list of bookstores you can call to set up events. Then, resolve to reach out until you get the bookings you need to fulfill your resolution.
  3. Make marketing a priority. Once you’ve divided your marketing resolutions into smaller goals, it’s much easier to give them top priority. Knock out those little to-do’s first thing in the morning!
  4. Read, read, read. Top-notch authors are always top-notch readers. Get to know your genre not just by practicing it but by being an avid consumer of it. That way, you’ll get to know your audience and what appeals to them.
  5. Master the basics of social media. No matter what your stripe, there are many others with similar interests on social media. Facebook “friend” other authors and readers, and learn from them. Follow publishers. Rub elbows with book clubs. You’ll find kindred spirits in the virtual world who can enlighten you with real wisdom. Use that wisdom to refine how you communicate with potential readers.
  6. Try something new. Make 2021 the year you branch out. Start a blog. Meet new people with similar interests. These new experiences will all enrich and inform so many other aspects of your life. At the very least, you’ll be a more social and well-rounded person. Hey, you might even discover a whole new audience for your book!
  7. Just do you. Yes, you should be reading a lot, meeting people and making connections that pay off in sales. Ultimately, you’ll assimilate all these influences into a voice that is uniquely yours, and you’ll find your true audience. Don’t fight it — feed it.
  8. Consider “cheating” a little. Many of us are afraid to ask for help. It feels lazy, like we’re cutting corners. Let us put your mind at ease: It’s not cheating to ask for help reaching your marketing goals! In fact, it’s pretty smart, if you ask us. And, if you’ve tried new things, delved into social media and checked off other goals, you likely have crossed paths with new people who may be able to help you get past the hump. Reach out to friends and family to help you get the word out or purchase inexpensive marketing service options to help you reach the goals you set on the road to your resolution. (Even full-time professionals parse out their duties from time to time.)

Whatever your resolution, the important thing is to keep moving, to take whatever steps necessary to move you toward fulfilling the great things you planned for your life.

Need help moving toward your New Year’s resolution? Visit our website for our complete list of book publishing and marketing services and to schedule a consultation with a Publishing Consultant.

 

Listen to this! Audiobooks are BOOMING

According to Forbes Magazine, United States audiobook sales reached nearly $1 billion in 2018 (final 2019 figures aren’t in yet), which continues a 7-year double-digit growth since 2012. One can only assume the sales will be even higher in 2019, and now in 2020, even higher still.

Is your book an audiobook yet? If it’s not, it should be, especially if your book falls into one of the following categories, which, according to Amazon, are the top-10 best-selling audiobook genres:

  1. Mystery & Suspense — narrators are particularly good at being spooky!
  2. Anything on the bestsellers list — surprise surprise!
  3. Science Fiction & Fantasy — during these pandemic times, is this really a surprise?
  4. History & Biographies — narrators have a knack for sounding knowledgeable
  5. Business & Self-Improvement — who has time to better themselves? Oh, yeah! I have a 1-hour commute!
  6. Children & Young Adult — who knew children like having books read to them?
  7. Inspiration & Religion — now your listeners can join those who hear God speak to them
  8. Erotica & Romance — is this really a surprise to anyone?
  9. Sports — now people can play fantasy football while they watch football AND listen to football!
  10. Westerns — Giddy-up! Listen, cowboys and cowgirls, it’s time to publish YOUR audiobook right now

 

Mermaid Eclipse by N.E. Carlisle

Author N.E. Carlisle is taking her latest book Mermaid Eclipse on tour — a Virtual Book Tour, that is, with Outskirts Press! Technology has created a wide variety of ways to reach audiences all over the world. All it takes is a little thinking outside the box, and nowadays you can market a self-published book in a variety of affordable and impactful ways. Virtual book tours, for example, are a great way to connect with readers from all corners of the globe, all from the comfort of your own home. Join N.E. Carlisle and Mermaid Eclipse as they appear in features and interviews (such as the one below) in the weeks and months ahead!

Technology has created a wide variety of ways to reach audiences all over the world. It just takes is a little thinking outside the box and you can market a self-published book in creative, affordable, and impactful ways. Consider book tours! Tours are a great way to connect with your readers and technology has made them easier and more cost effective than ever!


Luckily for us, N.E. was kind enough to answer a few questions as the tour was getting started so that we can give you a sneak peek into the mind of the creator of Mermaid Eclipse.

OP: Tell us a little bit about Mermaid Eclipse. What is it about?

N.E.: Twins Muriel and Morgan and their mysterious family curse.

OP: Why did you decide to write this story?

N.E.: I love everything about mermaids and the ocean. It was a story that I wanted to read.

OP: How did you get your book published?

N.E.: I chose to self-publish through Outskirts Press.

OP: What types of readers would be interested in this story?

N.E.: Young adult readers and anyone interested in mermaids, family curses or mysteries.

OP: What is special about your book?

N.E.: It takes an ancient theme but shared with fresh twists.

OP: What differentiates it from other books in the same category?

N.E.: This book is less about what is means to be a mermaid and more about what it means to be a twin.

OP: Have you published any other books?

N.E.: Yes, non-fiction.

OP: Do you plan to publish more?

N.E.: Yes, Mermaid Eclipse is the first book in a series.

OP: Thanks for your time, N.E.! We look forward to learning more about you as you visit other bloggers!

ABOUT THE AUTHOR:

N.E. Carlisle was born by the coast and loves everything about the ocean, especially its lore. She has written several non-fiction books, but Mermaid Eclipse is her debut novel. She spends her days surfing, writing, and playing with her three dogs.

For more information or to contact the author, visit https://www.outskirtspress.com/mermaideclipse

This author purchased the Virtual Book Tour marketing option, which allows self-publishing authors to connect with bloggers and harness the power of the blogosphere by taking their book on the “virtual road.” Learn more about this service by visiting your Publishing Center and reviewing the available marketing options.

Are you an author looking for help to market your self-published book?

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How Local Media Marketing Can Make Your Book Skyrocket (even while self-isolating)

If you’ve done any sort of local media marketing yourself, you know it is often easier said than done. Success typically comes down to perseverance. But success also depends upon contacting the right people at the right time.

Every city has its share of radio stations, and each of those radio stations have on-air personalities for designated blocks of time. Some radio programs are geared exclusively to music. Others, exclusively to news. And still others exclusively to a mash-up of music, entertainment, and listener engagement. Media marketing involves identifying the appropriate people to contact and making those in-roads.

Since you’re a local author in their area, they’re exponentially more likely to be interested than if you send an unsolicited pitch to a national or global program.

Other than radio, every major city also has its fair share of local newscasts and entertainment programs on television. These program producers are constantly on the prowl for unique, original programming featuring someone, or something, of local interest. In much the same manner you located and pitched the radio stations, you’ll identify and pitch the television producers, too.

Do you want more than radio and television exposure? How about city-wide newspapers and/or community leaflets or fliers. Almost all commercial areas from the suburbs to the major cities harbor newsletters, newspapers, coupon periodicals, and the like. And what do you think the chances are that your local community newspaper will write an article about a local author with a published book? We’re betting pretty good! In fact, your local community newspapers should also be one of your very first steps on the road to marketing, but the success rate is so high.

If you’re thinking this sounds like a lot of work, you’re right. But the results can make it worthwhile if you have the patience to do it right. And nowadays, much (if not all of this) can be done remotely via email, chat, and the telephone, making it an effective and safe method of marketing your book, even during COVID-19.

Want even more good news? Outskirts Press offers a Media Marketing Blitz option that does all this for you, and more. Throughout August our authors can receive an instant 10% savings with promo code: mediamarket

 

Amazon Featured Book of the Week

Now available on Amazon.com!


RowBoat Robbers 2nd Edition

by Winston B. Philpott

Price: $14.95

Winston B. Philpott’s “RowBoat Robbers 2nd Edition.” As two teenage boys came out of high school, wondering what to do to make money and live, they came up with a plan. They would act as fishermen and row around the Bay and rob stores. They had a good living for a short while, until the Law began to close in on them. They served their time, came out of jail, fell in love, got married and began to raise a family. It became the best love story of its time.

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Please note that product prices and availability are subject to change. Prices and availability were accurate at the time of this posting; however, they may differ from those you see when you visit Amazon.com.© Amazon.com, Inc. or its affiliates. All rights reserved. Amazon, Amazon.com, the Amazon.com logo, and 1-Click are registered trademarks of Amazon.com, Inc. or its affiliates. Amazon.com, 410 Terry Avenue N., Seattle, WA 98109-5210.

 

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Tips for Using Video to Promote Books

It probably isn’t news to you that video is an important tool in your toolbox as a self-publishing author, and a critical part of your ongoing marketing strategy. So what videos should you be making, and how do you put those videos to work to sell more books?

The Outskirts Press Book Marketing Resource Center offers the answers to these questions (and more) by way of a new flip book titled Using Video to Promote Books. This is just one of the many eBooks addressing aspects of book marketing in the Book Marketing Resource Center and this library of eBooks is FREE for all authors who publish with Outskirts Press.

Here are three tips for getting started with video promotions, inspired by this new flip book:

1. Different audiences call for different videos.

When people put “book” and “video” in the same paragraph, the kind of video they’re usually talking about is a book trailer. And yes, a book trailer is fantastic for helping to generate buzz in the lead up to a book’s publication. It is not, however, the only kind of video worth making! Fans and followers gravitate to “how-to” and “behind-the-scenes” clips as well, and as safe distancing becomes a part of daily life, short clips of you reading excerpts from your book can help you connect with readers in lieu of a live and in-person reading. The key is to ask for each of your social media platforms: What kind of video would have the most effect right here and right now?

2. Upload your video

Creating a YouTube channel is free, and it happens to come along with a bundle of customizations. It’s easy to look up templates and tutorials using YouTube’s own search function. Making your YouTube channel beautiful is secondary to making people aware that you have one, so make sure you not only upload your video, but that you promote it too.

3. Get social

Fans accessing links to online videos from Twitter and Facebook tend to finish videos more frequently than those who stumble across your book trailer via a search engine due to the simple fact that social context means everything to readers. After uploading your book trailer to YouTube and your personal website, tweet about it! Post it to Facebook! Most importantly, ask people to like and share your video. Spread the word across all of your social media platforms: Twitter, Facebook, Instagram, LinkedIn, Snapchat, Tumblr, and everywhere else you have a digital presence (even TikTok!). This will serve as part of your promotional strategy for raising awareness about your book video trailer, but it also will serve as a boost to your overall digital footprint.

When you are ready to write, publish, and market your masterpiece with the A+ rated and #1-rated self-publishing company according to the Better Business Bureau and Top Consumer Reviews, respectively, visit OutskirtsPress.com. And if you have already published with us, make sure to check out this and all of the other fabulous flip books available through your FREE Book Marketing Resource Center.