Entrepreneurs, Invest in Yourself by Writing a Book!

woman sitting on gray chair while writing on table

Entrepreneurs love a new idea—after all, it’s what makes you . . . you, no matter what your field of expertise.

Outskirts Press has a great new idea for you: write a book! It really pencils out—for you and your business.

Get to Know Your Brand

Writing a book requires you to think critically, carefully, and thoroughly about what you do, why, and how you’ve positioned yourself. While outlining, researching, and writing, you pay a new level of attention to who your customers are, what they need from you, and how your business helps them above and beyond the competition. That level of introspection will translate into building a better brand.

Add to Your Credibility

Few things say, “I’m an expert on X,” like a book does. And entrepreneurs trade in credibility. You’re presenting something new, often solo, perhaps even without a long track record in that exact field behind you. The only way you can convince people to join you—as customers or investors—is if you can fast-track yourself to credibility. Then, when you point someone to your book, they will assume you have done the work and put in the time to know something about this topic.

Increase Investment and Sales

  • Entrepreneurs often rely on outside investors to help them get their business up and running or inject a momentarily stalled idea with some much-needed financial relief. And, of course, all entrepreneurs require a steady stream of new and loyal customers or clients to keep their business afloat. A book will help you do just that.
  • If you have customers lining up outside the literal or figurative door, you have customers who would appreciate your product or expertise no matter where they are or what time of day it is. They will want to buy your book in addition to buying your main offering.
  • Investors and customers have many options, no matter how unique your product or service is. Make it easy for them to choose you by showing them who you are with a book you can give away or sell as a low-cost entry to your work. Let them “hear” your voice—your humor, your communication style, your thoughtfulness—and take their time to really understand your perspective.
  • Stand out from the crowd in other ways, like by offering a copy or excerpt of your book instead of a business card or other swag at an event. No branded magnet, pen, or chocolate bar speaks as loudly or lasts as long (after all, that chocolate is eaten and the wrapper tossed before the next disappointing conference or tradeshow-boxed meal is over) as a book.
  • Stay top of mind by making a place for yourself on your target audience’s bookshelf. As an entrepreneur, you know how precious your time is, and there’s never enough of it for all the tradeshows you could attend, all the cold calls you could make, all the doors you could knock on, and all the customers or clients you could serve. A book means you never turn your “open” sign to “closed.”
  • Attract the media. The 24/7 media always needs stories and experts to comment on stories. Publishing a book may be a story to the right media outlet, or it may position you as an expert so that when they need someone at a moment’s notice to respond to an unfolding story, they’ll know to reach out to you. Earn free advertising for your business by talking about your book.

Enhance Your LinkedIn Presence

As a published author, you’ll not only have an extra line on your CV, but you’ll also be able to connect with different groups on LinkedIn, widening your network of people who may end up interested in your business’s product or service.

Connect with a Publishing Consultant today to learn how Outskirts Press can help YOU publish YOUR masterpiece:  

The Road to Self-Publishing

The Road to Self Publishing Infographic Outskirts Press

You have a great book idea. Maybe you even have a completed manuscript. Next, you need an easy and affordable way to publish.

You’ve made the decision to self-publish, and you’re ready to start your journey to becoming a published author. But where do you begin?

Outskirts Press offers you a road map for self-publishing success. Here are the basic steps:

  1. Connect with your personal Publishing Consultant to answer all your questions about starting the self-publishing process and to begin your journey.
  2. Submit your manuscript to Outskirts Press.
  3. Meet your Author Representative (a member of your publishing team) for one-on-one assistance.
  4. Next, Outskirts Press will create your digital files and send them to you to review.
  5. After making sure your files are perfect, your book will be approved for publication.
  6. While you wait for your book to print, you’ll start working on your marketing efforts. This is essential to success!
  7. Before you know it, you’re a published author! Now, it’s time to get to work promoting your new book.

With Outskirts Press, your publishing team will assist you throughout your publishing journey. Your team is there to help you develop and publish high-quality books by offering exceptional design, printing, publishing, distribution, and book marketing services. We take the complexity and guesswork out of publishing, and our mission is to help you publish the book of your dreams.

For more information about self-publishing with Outskirts Press, get in touch with your Publishing Consultant. There are three convenient ways to connect:

  1. Call us at 1-888-672-6657 (OP-BOOKS)
  2. Live chat with us via our website
  3. Go online to schedule an appointment

Your Audiobook: Shout about It from the Rooftop!

One of the best ways to promote an audiobook is, not surprisingly, by sharing audio from it. Fortunately, when you publish your audiobook with Outskirts Press, we create a five-minute retail sample for you. Then, while we upload it to sales partners like Amazon, Audible, and iTunes on your behalf, we also give you your audio clips so you can share them whenever and wherever you like.

Having your sample on Amazon and iTunes will carry most of your marketing weight, but there are other outlets you can pursue. Among them: YouTube, Facebook, SoundCloud, and TikTok—and here’s a bit about getting each one to work for you and your book.


The best way to use your audio sample clip on YouTube is to incorporate it in a book video. If you already have a book video and some essential editing software, you’re 90% done. And if your book video doesn’t have any sound, you’re 95% done. If it does have sound, use your editing software to separate the audio track from the video track and then lay your audiobook track down onto the video instead. Rarely will the length of the audiobook track and the video match, so you’ll need to be creative to bring them in sync. Once you’re happy with your new audiobook video, upload it to your YouTube channel and other various video platforms.

If you do not have a book video, the easiest solution is to get one by clicking here. Or you can create a “video” by simply using a still image of your book as a static image for the video length of your audiobook sample. Alternatively, and preferably, you could use your smartphone and a small tripod and record yourself reading your book. Now, that’s an audiobook sample that any YouTuber can enjoy!

In either case, don’t forget to take full advantage of the description field when uploading your video by making sure to include links to your author webpage and your product sales page on Amazon. Then people can buy your audiobook (or your hard copy alternatives if they prefer).


The easiest way to promote your audiobook on Facebook is to use the same video you created for YouTube. Then upload it to your Facebook page! But, again, don’t forget to include the necessary purchase links, so your friends, family, and followers can easily find your audiobook and purchase it.


SoundCloud, which indie musicians know well, is also a hot place for indie authors. Create an account and upload your audiobook retail sample. You can also upload an accompanying image—try the cover of your book. Then complete the rest of the upload form, including the book’s title, the author’s name, and the narrator’s name. Like YouTube and Facebook, use the “Description” field to include links to your author webpage and Amazon product sales page.


More than one billion people use TikTok, watching and posting short videos. These people include authors and readers, and it may be time you check this newest and fast-growing resource. Using the skills you’ve been developing to blend your audio clip with images and videos, and taking inspiration from other authors, start playing on TikTok.

Are YOU ready to publish YOUR masterpiece? If so, click here to experience full-service, custom self-publishing the way it should be . . . at Outskirts Press. We are here to serve you.

How to Get Amazon Book Reviews

Amazon is a powerful tool when it comes to the book distribution process, and its architects have dedicated lots of resources to creating pathways to connect authors like you with new readers. Unfortunately, not all of those pathways are immediately self-evident to those working on the author’s end of things.

Amazon rewards activity on your Author Central profile page and on your book page listings. This means that the more reviews you have, the more people will be directed to your book via Amazon’s search algorithms, and the more people who will afterward buy and review your book. This creates a positive feedback loop.

But, how do you get book reviews on Amazon? There are some dependable ways to encourage others to review your books by way of free copies or giveaways, for swapping reviews with other authors, and by understanding how Amazon’s Top Reviewers system works.

Amazon makes it easy to share your book listing on social media. You don’t have to copy the link manually; just click the Twitter, Facebook, and other social media icons on your book listing page and follow the prompts to log in and post the link to your followers. And the best part is … every ‘hit’ on your book listing page boosts your online presence and lends weight to your book in Amazon’s search algorithm.

Amazon has also created an easy-to-share book promotion template that you can access directly from your Amazon sales detail page. Simply locate the “share” button and enter the email addresses of up to 400 of those you wish to reach out to.

Lastly, Amazon has created a community within its customers of what it calls “Top Reviewers,” and you can find them here: https://www.amazon.com/review/top-reviewers

Amazon’s search algorithm gives great weight to books that the Top Reviewers review favorably, so its worth your time to contact them. Reaching out to these Amazon influencers can give you a huge boost in traffic if they choose to review your book and rate it highly.

While it’s not a good idea to ignore Amazon’s guidelines by giving your own book a five-star review, you shouldn’t shy away from asking others to! The worst they can say is ‘no,’ and there are plenty who will say ‘yes!’

Interested in learning more about how to get reviews on Amazon and boost your books’ presence on Amazon? If you’re a published Outskirts Press author, you’re in luck! There is a complimentary marketing Tip Sheet in your Publishing Center titled 5 Ways to Get Amazon Book Reviews. It’s worth a read. Here’s what it looks like in your Marketing Resources Bookshelf.

Not a published Outskirts Press author, yet? That’s easy to fix, too!

Book Marketing Series 3 (out of 3): Implement

Over the last two days, we’ve discussed book marketing phases that all published authors (self-published or otherwise) would be wise to heed. Phase 1 involves planning, and includes 5 questions, which are:

1. What are your goals with this book?
2. What is your competition?
3. How will you and your book stand-out?
4. What is your “platform?”
5. What are your strengths and weakness?

Phase 2 involves answering those questions, assembling resources available to address them, and identifying holes that require professional 3rd party help.

red and black book on brown wooden table
Photo by cottonbro on Pexels.com

That brings us to the 3rd phase: Implementation.

This is where the rubber meets the road, both literally and along the digital highway. It is important to realize that marketing a book is a two-lane street, as in, it’s a physical and virtual one. Not surprisingly, authors tend to gravitate to one side of the road or the other (and no, it doesn’t matter whether they live in the US or the UK). It depends upon the “type” (no pun intended) of person they are!

Very generally speaking, extroverted authors tend to like physical in-person marketing venues better. Think book signings, author events, in-studio interviews, book launch parties, physical book tours, bookstore appearances, book expos (BEA, Frankfurt, London, et al), library readings, etc.

On the other side of the road, introverted authors prefer digital and virtual marketing tactics. Think book video trailers on YouTube, virtual book tours throughout the blogosphere, Facebook Groups, Goodreads Communities, lots of Amazon book reviews, lots of book award contests, Zoom book parties/readings/launches, affiliate & joint venture marketing, etc.

As you can see, regardless of what side of the road you prefer to drive on, you have the right-of-way.  But you need to drive down both sides if you want your book to succeed!  Half of it is going to be easy and fun for you (and you can hire another “driver” for the challenging parts of the drive that you are not comfortable with). Simply put, all you have to do is start your engines and realize that publishing a book isn’t the finish line—it’s the starting line! Marketing a book is like driving on the autobahn. Sure, there may be some bumps in the road, a few twists and turns along the way, but nothing blows your hair back quite like the feeling of knowing that there are people out there reading the words that came from your mind.  Now, that’s a goal every writer can relate to, and strategically marketing your book as early as possible is the best way to feel the roar of that particular engine.  Hint: It is NEVER too late to start marketing a book you have published.  Even if you published your book 5-10 years ago, if no one has heard of it, EVERYTHING you do will seem new to everyone else.  Don’t let the year of your book prevent you from revving its engine.

So, put your pedal to the metal (book award medals, that is) and tackle these three ways to market your book before, during, and after publishing it.  The only thing you’ll be found guilty of is a passion for writing, reading, and life.  What a way to live, and live-on, in infamy!



Book Marketing Series 2 (out of 3): Assemble

Yesterday, we discussed one of the first phases of book marketing on this blog: Planning. After all, for many writers, the idea of publishing a book they’ve written is exciting but rarely does the idea of marketing their book hold the same appeal. Many think it will just fly off the shelves on it’s own.

That is rarely the case. So yesterday, today, and tomorrow, we are discussing three different phases of successful book marketing.

Let’s continue with PHASE TWO: ASSEMBLING.

Photo by Juhasz Imre on Pexels.com

Yesterday’s post discussed planning, and introduced 5 important questions, which, as a reminder, are:

  1. What are your goals with this book?
  2. What is your competition?
  3. How will you and your book stand-out?
  4. What is your “platform?”
  5. What are your strengths and weakness?

Once you have your answers to those five questions, you can begin to assemble information, resources, and “advantages” that already lay at your fingertips. You can also begin to identify “holes” in your plan that need to be filled in, either through time/effort on your part, or by 3rd-party assistance that you will need to budget for.

1. If your goal is to leave your legacy, what will you need to reach that goal? What materials need to be in the book to satisfy that goal? Pictures? Personal stories from loved ones? What does marketing to friends and family look like? Social media will probably be involved, so what is your comfort level with it? If your goal is to make gobs of money, how realistically does your book fit with that goal? What does marketing and promoting a bestseller look like? Do you have the time and resources to do that, or will you need book marketing assistance from someone who does that for a living?

2. How much do you know about your competition? Investigate your core competitors as thoroughly as possible. Check out their Amazon listing. “Stalk” them on social media. Learn as much as you can about how they market their book and themselves as writers. Read books that are in competition with yours.

3. What resources or accolades do you have to help yourself stand-out from the competition? For example, do you need to receive some book reviews and/or book awards to stand-out? If so, now you know where to start your marketing efforts, and you can even begin those efforts before the book is published. For example, once you have your proof copy from your publisher, you can email some ARCs (advanced review copies) to reviewers. Who knows? You might even get a blurb worth adding to your cover in advance of initial publication. Do you have a “hook” that identifies your USP (unique selling position)?

4. How are you going to establish your platform once you have envisioned it in your mind? Will your promotion efforts focus largely on the local stage, or be more focused nationally, globally, or universally?

5. What marketing strenghths and weakness do you have? Are you an accomplished copy editor, or would a professional set of eyes help you avoid post-publication embarrassment? Are you a Facebook fanatic, proficient with Pinterest, and twitterpated with Twitter? Those strengths are going to be invaluable when it comes time to market your book. On the other hand, if you don’t know YouTube from MySpace, you’re going to need marketing assistance. Find experts and solicit their help.

Stay tuned for part three tomorrow as we continue to discuss book marketing…

Book Marketing Series 1 (out of 3): Plan

For many authors, the idea of writing and publishing a book is an exciting prospect but rarely does the idea of marketing a book hold the same appeal. Well, it’s time to get excited! Over the next three days, Self-Publishing News is going to discuss three different phases of successful book marketing that you can explore before, during, or after your publication is complete.

apple iphone smartphone desk
Photo by Pixabay on Pexels.com

Let’s begin with PHASE ONE: PLANNING.

Regardless of where you are in the publication process, it’s not a bad idea to make a plan, and then to revisit and (if necessary) fine-tune it multiple times throughout the process. In fact, it is not a bad idea to have a planning session with yourself while (or before, even!) writing the book. Yes, writing a book is exciting, fulfilling, and life-affirming (and sometimes life-changing), but doing it well (i.e., successfully) also requires viewing it like a business. And what do all successful business begin with? A business plan.

Begin by asking yourself the following questions before, during, and/or after the writing/publishing/marketing process:

a) What do you want to accomplish by writing and publishing your book? Are you writing an autobiography to leave your legacy for your children and your family? Or are you writing an autobiography to make gobs and gobs of money? Depending upon your goals, your marketing efforts (and your expectations) will be drastically different. Clearly identify all your goals as early into the process as you can.

b) What is your competition? Every business plan includes a section about the competition. If you are writing a non-fiction book, research how saturated your niche is. If you are writing a fiction book, become familiar with other authors in that genre, how successful they are, and what THEY do to market their books.

c) How will you and your book stand-out? Once you identify your competition, you can identify your own USP (unique selling proposition). In other words, why would a potential reader choose your book over your competition?  Does your background offer an exclusive level of insight? Is your book going to be less expensive, more award-winning, more entertaining, humorous, or educational?

d) What is your “platform?” Companies often call this concept their “brand,” which is an accurate term when discussing authors, too. Nike is a brand. Stephen King is a brand. Gucci is a brand. Tony Robbins is a brand. What do all these businesses/authors/speakers have in common? They have identified their unique platform, and everything they do builds upon that platform. What is your platform? How will you build upon it?

e) What are your strengths and weakness? Focus your energy and effort into your strengths and plan on seeking professional help where your weaknesses may hinder you. Nike, Stephen, Gucci, and Tony all have professional help in the areas where they are “weak.” You don’t think they got to where they are by themselves, do you? Everyone needs and deserves professional help.

Stay tuned for part two tomorrow where we continue to discuss book marketing…


Free Shipping (and a Social-Distancing Book Marketing Guide) for Outskirts Press Authors

Book marketing may have changed, but it doesn’t have to stop. These are tragic times to be certain, but as everything from home-based Saturday Night Live sketches to Taylor Swift donations demonstrate, the human spirit prevails, and with it comes one undeniable fact: Human beings survive, adapt, evolve, and excel. They seek human connections, and they live to bring peace, joy, education, and entertainment to one another. Books have been doing exactly that for centuries.

And throughout May, published Outskirts Press authors can add one more item to their home-shopping/home delivery list : author’s copies and free shipping!*

*That’s right, with every 50+ book order in the same format, not only can you enjoy free shipping within the continental United States, but you will also receive our definitive guide to book marketing during the coronavirus pandemic:  10 Social Distancing Book Promotion Ideas


Free shipping on 50 (or more) copies and 10 ways to market them! The more you order, the more you save on author’s copies (discounts begin at just 100) AND free shipping! Click here to order your author’s copies now and get a head-start on virtual book marketing this summer. No promotion code is necessary.

Never Judge a Webpage By Its… Formatting?

Among many of the core benefits of self-publishing with Outskirts Press is the free Author Webpage that is provided to the author for each book. These RWD-compliant (look it up!) and social-media-connected marketing marvels help published authors promote and sell their books regardless of whether you’re on your mobile, your tablet, or your desktop.
Under the Manage Sales Tools section of your Publishing Center, you can even edit and format the following specific sections of your Author Webpage after publication, as frequently as you want:

  • Synopsis/Summary
  • Sample Text/Content
  • Author Biography

But here’s the exciting news!

Up until now, doing “cool” formatting in those sections required knowledge of HTML (what’s that??). Today Outskirts Press is happy to announce the free Formatting & Editor upgrade in your Publishing Center under Manage Sales Tools > Author Webpages.

Now anyone and everyone can…

  • Italicize
  • Bold
  • Bullet point
  • Color
  • Center
  • and Insert Images (like all your book award seals, perhaps?)

So what are you waiting for? Personalize your Author Webpage today at https://outskirtspress.com/author

What’s that, you say? You haven’t yet published with, or switched to, Outskirts Press, the A+ rated and #1-rated self-publishing company according to the Better Business Bureau and Top Consumer Reviews, respectively? Make 2020 the year you publish a high-quality, award-worthy book!

To get the most of your upgraded Author Webpage, read this handy marketing tip sheet: 10 Best Practices For Your Responsive Author Webpage


5 Top Tactics for Successful Book Marketing

We talk a lot about book publishing on this blog. We cover promotions, discounts, new publishing options. Sometimes marketing takes a backseat because, let’s face it, every book and every author is slightly different. It’s challenging to arrive upon hard and fast rules that will work for everyone (although 5 hours with a personal marketing assistant is pretty close, because of the personal nature of the marketing plan and 1-on-1 follow-up).

But given our nearly two decades of experience helping writers become published authors at Outskirts Press, we have been able to identify five top marketing tactics that can help authors find the success they are looking for. Here they are…

  1. Social Media – We know, we know. We mention this a lot. And you’re either already interested in social media marketing, or you aren’t.  And by interested, we mean, you find yourself engaging in social media in your free time.  If you naturally gravitate away from social media, you won’t have success marketing your book this way because, even though it is mostly free, it is also time consuming. And the only way time consuming things are profitable or “successful” is if you’re having fun doing it anyway. Fortunately, the term “social media” has become so broad nowadays that you have a pretty good chance finding something you like. You might find success on one platform but not another.  Lots of people spend lots of their free time on Facebook when they can’t imagine anything more annnoying than Twitter.  You’re usually either a Pinterest fan or a SnapChat fan. So instead of trying to cover all the social media platforms simultaneously, engage onlywith  the platform(s) that you want to be on when you’re not promoting your book.  Your fans or followers or friends will start to get to know the writer behind the book and before you know it, casually promoting your book from time to time won’t strike them as quite so gratuitous.
  2. Blogs – In some circles, blogging can fall into the more broad catch-all term of “social media” but blogging is a special kind of artform, and therefore a different opportunity, especially for writers.  Since blogging already features the medium you are promoting (the written word), blogging is a natural promotional platform for many authors.  Writers typically love to write, and most people are by defition of the “instant-gratification” variety.  Well, blogs are the perfect combination of those elements.  You can be writing at 9am and be “published” on your blog at 10am. And the more followers or subscribers you have, the more (and more immediate) the feedback is that will you receive. This, in turn, often fuels bloggers/writers to submit content to their blogs even more frequently, which, in turn, feeds the voracious appetites of their growing subscriber lists.  Talk about a virtuous circle!
  3.  Email – If you read any “cutting edge” marketing articles, or find yourself speaking with a marketing expert under 30, you might think email marketing is dead.  Statistics show, however, that nothing can be further from the truth. For one, if your potential customer doesn’t use their email account anymore, they also aren’t going to read your book. If their attention span is only capable of 140 characters at a time, what chance do you have to attract them to your 700-page book? Those aren’t your buyers, so don’t try to pursue them.  But your buyers probably WOULD be attracted to a newsletter or free ebook or whitepaper that you offer from your website or social media account in exchange for their email address.  Just remember to always include an “unsubscribe” link at the bottom, always give them valuable content, and always treat their time with respect.  Building an email subscriber list takes time and is not a get-rich-quick scheme, but once you have one comprised of loyal and appreciative recipients, you’ll rarely feel disappointed by the results of sending them some valuable (and, yes, promotional) information.
  4. Online Reviews – If you’re a writer, you’re probably also a reader. So take a moment to write a book review on Amazon after finishing reading that latest page-turner. You can sign your review with your name, and add that you’re the author of such-and-such.  Amazon gets so much traffic, often writing a valuable, thoughtful review for a very highly-ranked and popular book will lead to a noticeable uptick in the traffic to your book (just make sure your sales page turns browsers into buyers). You can also systematically (and respectfully) target the top 100 Amazon reviewers and offer to send them a free review copy. They get inundated with offers, so don’t press it or become belligerent; but if they like your query, and think they’ll like your book, they’ll almost certainly request a copy, read it and write a review for it. This is an actionable way to gather more online reviews for your book and you want as many reviews as you can get.  Think about it. If you’re thinking about taking a new book to the beach, are you going to try the one with 100 reviews, or 2?
  5. Publish Another Book – Sure, coming from the A+ Rated and #1-Rated self-publishing company according to the Better Business Bureau and Top Consumer Reviews, respectfully, this tactic sounds a bit self-serving (remember that valuable and promotional tactic mentioned above?), but in addition to sounding self-serving it is also true. Our authors who publish a series of books have a built-in audience for every book after the first one. And when they take advantage of other opportunities (like mentioning their previous books and reviews and blurbs in the pages of their new ones), it’s like getting free advertising to a very select, very desirable market. This is leverage. It simply does not take three times as long to market 3 books as it takes to market one.  And the more leverage you have, the faster and more successful your book marketing is going to be.