We’re 50 days from the start of the holiday season, so there is no better time than right now to stock up on copies of your own books before the printers and shipping companies become swamped with holiday orders.
Throughout September, Outskirts Press authors can enjoy free shipping within the continental United States when ordering 50 or more copies. And with every 50+ book order in the same format, not only can you enjoy FREE SHIPPING, but you will also receive our definitive Holiday Book Marketing Guide: 50 Secret Tips to Market Your Book During the Holiday Shopping Season.
Free shipping on 50 copies! 50 ways to market them! And all within 50 days until the busiest book-buying time of the entire year! Click here to order your copies now and get a head-start on the holidays.
One of the best ways to promote an audiobook is, not surprisingly, via audio (sound). Fortunately, when you publish your audiobook with Outskirts Press, a 5-minute retail sample is created for you and uploaded to sales partners like Amazon, Audible, and iTunes on your behalf. Your audio clips are also shared with you throughout the audiobook creation process. Be sure to keep them; you’ll need them for marketing.
Having your sample on Amazon and iTunes will carry the majority of your marketing weight, but there are other outlets you can pursue. Among them: YouTube, Facebook, and SoundCloud.
The best way to use your audio sample clip on YouTube is to incorporate it with a book video. If you already have a book video, and some basic editing software, you’re 90% done. And if your book video doesn’t have any sound, you’re 95% done. If it does have sound, use your editing software to separate the audio track from the video track and then lay your audiobook track down onto the video instead. Rarely will the length of the audiobook track and the video match, so you’ll need to be creative to bring them in sync. Once you’re happy with your new audiobook video, upload it to your YouTube channel and other various video platforms.
If you do not have a book video, the easiest solution is to get one by clicking here. Or you can create a “video” by simply using a still image of your book as a static image for the video-length of your audiobook sample. Alternatively, and preferably, you could use your smartphone and a small tripod, and record yourself reading your book. Now that’s an audiobook sample that any YouTuber can enjoy!
In either case, don’t forget to take full advantage of the description field when uploading your video by making sure to include links to your author webpage and your product sales page on Amazon so they can buy your audiobook (or your hard copy alternatives if they prefer).
Since Facebook makes it easy to post videos, the easiest way to promote your audiobook on Facebook is to use the same video you just created for YouTube and upload it to your Facebook page. Again, don’t forget to include the necessary purchase links in the “Write a post” box so your friends, family, and followers can easily find your audiobook and buy it.
One of the newest ways to market audiobooks is via SoundCloud. Create an account at soundcloud.com and click “Upload” to upload your audiobook retail sample. You can also upload an image. Obviously, we suggest the cover of your book. Then complete the rest of the form, which includes the book’s title, the author’s name, and the narrator’s name. Just as with YouTube and Facebook, use the “Description” field to include links to your author webpage and Amazon product sales page.
Are you ready to publish your masterpiece with the A+ and #1-rated self-publishing company according to the Better Business Bureau and Top Consumer Reviews, respectively? If so, click here to experience full-service, custom self-publishing the way it should be, at Outskirts Press.
Independent Bookstore Day takes place this Saturday, April 27, and is a nation-wide event celebrated by independent bookstore owners, its patrons, and readers & writers of all ages! Since independent bookstores are… well, independent, every party/celebration is different! That’s part of the fun, so plan on visiting more than one. At one bookstore you might find authors, singers, and musicians; at another you might experience a scavenger hunt, or a BBQ, or some bouncy houses for young readers.
As such, it is sure to be a day-long event for all the self-publishing authors and book readers in general who want to celebrate these community epicenters that are owned, run, and cared for by passionate book lovers.
And for you self-publishing authors out there, this may even be an opportunity to get to know your local bookstore owners, perhaps arrive upon a time for a book signing in the future, or drop off several books on consignment. Or, at the very least, show other members of your household the beauty of books, no matter how they are published.
Need help finding indie bookstores in your area? IndieBound.org can help.
April is National Library Month, and National Library Week is April 7-13. Let’s face it, if there’s one place we go to find out information about books, it’s our public library. The act of browsing is not a lost art; readers and book buyers do it regularly. As a writer, you probably do it yourself, and if you don’t, take this month as a symbol to start. Feel free to study the shelving arrangement, the genres, the popular nooks and crannies, the competition, and the various ways and means librarians “sell” their collections to the public. In fact, if you’re “caught” browsing in a library and the librarians find out you’re a local author, you’re likely to get hooked into offering an author reading or signing or other such public session. You know what that means? More book reviews and more book sales! Local libraries LOVE local authors!
Every year the American Library Association (ALA) holds a national book fair that attracts librarians from all levels of management, from all types of libraries, from all across the country. It serves as a meeting place for leadership, a place to learn, a place to network and as a forum to exchange ideas on the multitude of issues affecting libraries. And, most importantly, it serves as an avenue to introduce your book to this super-important marketplace.
Outskirts Press can handle all the details of representing your book at the ALA Book Fair this year if you reserve one of the limited spots before April 19th at https://outskirtspress.com/p/ala.
Want to increase your chances for success with librarians? Register for the ALA Book Fair using the link above, and then submit your first chapter into the 1st Chapter Library Preview. With 1st Chapter Preview Library Distribution, your book cover, synopsis, pricing information and ordering details will run for three consecutive months in a quarter page ad in First Chapter Plus, a monthly catalog where viewers/customers/librarians can download and preview the first chapter of your book. Those who are interested in buying copies will have all the ordering details right there in the catalog for their convenience, and your benefit. If you order today by clicking here, you’ll immediately receive a 10% discount if you use promotion code: Save10FCP.
An author webpage is more than just a “pretty face” on mobile devices and desktop computers. It can also be a powerful sales and marketing tool; and you will increase your chances of getting the most out of your author webpage if you follow these 3 easy steps:
Market All Your Books
If you’ve published multiple books with Outskirts Press (and many of you have), then your Author Webpage automatically features an “Also by” section in which all of your other book covers appear, each of them clickable to their own author webpage. It’s like a dynamic author website that automatically grows with your writing career. Plus, it is a proven fact that readers of one of your books are more inclined to be readers of your other books, too, so be sure to publish multiple books to automatically add this cool section to all of your Outskirts Press author webpages.
Link Your Webpage to Your Social Media Accounts
It probably goes without saying that every author should have a Facebook account and a Linked-In account. If you’re more experienced with social media you may also have a Twitter, Instagram, YouTube, and/or Pinterest account. That’s great! And guess what? Your Author Webpage can link to ALL those social media accounts directly from your “About the Author” section — but ONLY if you tell your webpage how.
First, click on the “Edit My Profile” in the upper right-hand corner of your Publishing Center. Or, alternatively, you may have a “My Account” link. In either case, clicking that link will open up your Profile Page, where you can Edit Your Profile, provide Social Media Details, and set your Royalty Payment Details, among other things. In the Social Media Details section, enter in the URL for each of your social media profiles. The easiest way to do that is to go to each of your active social media platforms and go to your “home” or “main” page of your account, and then cut-n-paste the URL from the Internet Browser and place it into the appropriate field of this form. Don’t forget to save your changes. It’s as easy as that!
Add Some Multi-Media
Your Outskirts Press Author Webpage features an “optional” menu item specifically for “Media” which includes book video trailers, audio excerpts, and/or audiobooks. The audio excerpt is included with many of our packages, so if you have recorded your audio excerpt, it is available from your author webpage already. The book video trailer a very popular marketing option so if you didn’t order a book video trailer with your publishing package, you can add one at any time from the Marketing Options tab of your Publishing Center. The most recent addition to the Media section is our new AudioBook Publishing Option. It’s half the price and twice the quality of our competitors, and opens up a whole new market for your book, so be sure to check it out from the Marketing Tab, or by clicking this button right here:
When you self-publish with Outskirts Press, you get so much more than the bare minimum. That’s because we want more for you than to get you published — we want you thrive!
Nothing demonstrates this commitment to assisting self-publishing authors like our Book Marketing Resource Center. This virtual bookshelf is stocked with a variety of eBooks, each addressing a specific aspect of book marketing — and this library is FREE for all authors who publish with Outskirts Press. Our flip books are designed to equip you with the know-how to launch, promote and sell your book in greater numbers than you thought possible.
Now, with the season of giving just around the corner, there’s one more reason to check it out: We’ve added a new ebook in this growing resource library specifically addressing holiday book sales! This latest addition to the Resource Center, “9 Ways to Maximize Holiday Book Sales,” provides a roadmap and timeline for promoting your book to make the most of Christmas gift-giving. It offers tips on making your book stand out with holiday shoppers, creating visual impact, and recognizing and capitalizing on selling opportunities.
The Book Marketing Resource Center from Outskirts Press is brimming with all kinds of information you can put to use now to increase sales through the holiday season and beyond. Each is downloadable and optimally organized for easy reference, so if you’re an Outskirts Press published author, you can log into your Author Publishing Center to check out as many books as you’d like, whenever you’d like.
Remember, these valuable resources are FREE! It’s just another way Outskirts Press is providing exceptional service to our cherished authors.
If you haven’t published with Outskirts Press yet, you can get started with a personal publishing consultant by clicking the link below. What are you waiting for?
Everyone wants to know the secret to successful holiday selling. Is it an energetic social media blitz? High-impact advertising? Book-signing events during peak shopping hours?
All of these are smart promotional strategies and all of these have a common trait: They require readiness. The simple step of recognizing and acting upon a selling opportunity is the single most important step toward a season of selling. You can be ready for anything just be stocking up!
As an Outskirts Press self-published author, right now is your sweet spot for Christmas readiness. It’s the perfect time to order the author copies you’ll need for holiday promotions and sales, so you can be prepared for everything else. There are so many ways to make hardcopies work for you before, during and after Christmas day:
Direct selling to other shoppers. Strike up a conversation and don’t be afraid to ask for the sale.
Signing and selling at book events. Arrange book-signings for peak shopping hours; make sure you’re set up to accept cash, check and credit card payments.
Sending to media contacts for radio, television and newspaper publicity. Order now and you’ll be in good shape for a pre-Black-Friday publicity push.
Book giveaways to promote on social media. Ask friends and followers to like and share your posts for chances to win a signed copy. They’ll get excited, and the winner may generate positive word-of-mouth that stimulates future sales.
Gifts to family, friends and influencers. A complimentary copy in the right hands could more than pay for itself. Get the good vibes — and the good buzz — going with strategic gifting.
Time will fly between now and the holidays, so order now to get ahead on your promotional push. Login to your Author Center to place your order for author copies. Remember to take advantage of bulk order discounts to get the most bang for your buck!