5 Ways to Get the Most Out of Self-Publishing Creative Services

Whether you’re a new author, a seasoned pro or just thinking about self-publishing, there’s always much to consider along the publishing journey. In fact, as much blood, sweat and tears as you poured into your first draft manuscript, it’s usually the easiest part of the journey if you opt to go it alone!

Many authors find themselves overwhelmed with all the “little finishing touches” that add up to a huge workload just to get their book in tip-top shape for publication: creating a beautiful cover; crafting cover copy that’s both SEO-friendly and compelling to prospective buyers; polishing the manuscript until it’s flawless; formatting for a beautiful paperback and hardcover book, as well as for a fully functional ebook … You’ll need to be a Jack/Jill-of-all-trades with a lot of time on your hands to cover all that creative territory!

Understandably – and wisely, we might add – many authors hire professional creatives with specialized skills to take these tasks off their hands. Here are five smart ways to get the most out of these creatives services and save money in the process.

  1. Look for money-saving bundles. No one wants to get nickeled and dimed when they self-publish. Our publishing packages are assembled to help you get everything you need to publish and market your book at a discounted package price. From comprehensive One-Click Suites tailored to specific book genres to publishing packages such as the Ultimate and Full-Color, bundles save you time and money, and spare you the stress of cherry-picking services.
  2. Think outside the bundle. There’s no need to accept an all-or-nothing approach. Not only does Outskirts Press package the essentials into convenient publishing suites, but we have scores of optional custom creative services you can select or add to your publishing package, including Custom Cover Design, Custom Illustrations, Professional Copy Editing and Enhanced Interior Formatting. In fact, we offer more creative options than any other self-publishing company.
  3. Personalize, customize, revitalize. Never feel you must purchase more or less than what you need. Although Outskirts Press publishing packages are exceptionally well-crafted, you’re always free to build your own menu of services to get something that’s even more precise to your needs. It costs nothing to chat with an Outskirts Press Publishing Consultant at 1-888-672-6657 or via our live online chat option; a consultant can help you choose the perfect products.
  4. Rely on specialized expertise. Once you’ve chosen your package and/or creative options, know that you can relax and hand off the heavy lifting to graphic designers, professional formatters, marketing copywriters, seasoned copy editors and other talented creative service providers with experience in the publishing industry.
  5. Never be afraid to ask for help. It’s our desire to always tell you “yes.” We realize every author’s work is unique and every situation is different – so if anything is ever “close but not quite,” let us know and we’ll make it perfect for you. Outskirts Press will always work with you one-on-one to ensure you have the services you need and that those services are delivered to you in a manner that works best for you.

At Outskirts Press, we want to help bring your unique vision to life. Your book is a one-of-a-kind work, so we’ve designed a full range of products from which you can pick and choose to get service that’s as unique as your book! Learn more about which ones are right for you by speaking with an Outskirts Press Publishing Consultant at 1-888-672-6657 or via the live online chat option on our website.

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Amazon Featured Book of the Week

Here’s this week’s Featured Book-of-the-Week available now on Amazon.com!


Overdose: Letters From Dad

by Jack Dison

(5 Stars – 9 Customer Reviews)

Price: $14.95

Jack Dison’s “Overdose: Letters From Dad.“Through a series of letters written to his son who drifted into heavy and long term substance abuse, Dison reflects on the impact of his son’s death by overdose. The letters are personal, open, honest, informative, intimate and heartbreaking.

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Please note that product prices and availability are subject to change. Prices and availability were accurate at the time of this posting; however, they may differ from those you see when you visit Amazon.com.© Amazon.com, Inc. or its affiliates. All rights reserved. Amazon, Amazon.com, the Amazon.com logo, and 1-Click are registered trademarks of Amazon.com, Inc. or its affiliates. Amazon.com, 410 Terry Avenue N., Seattle, WA 98109-5210.

 

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Get $300 to Spend When You Publish in August

Did you tell yourself this would be the summer you finished your book? Maybe all you really need is one little nudge …

Outskirts Press is giving self-publishing authors welcomed motivation this summer: $300 to spend toward any product or service you choose when you publish with the Ultimate or Full-Color publishing package in August. Why not realize your publishing dream while there’s something extra in it for you?

A few hundred bucks goes a long way at Outskirts Press. Use it for a package upgrade, like ebook publishing. Or maybe a targeted co-op ad to get your book in front of tens of thousands of motivated book buyers. Why not? It’s on our dime, so consider adding one of these services to your package:

  • Professional copyediting
  • Digital editions
  • Custom book cover
  • Personal Marketing Assistant
  • PR Publicist Campaign
  • Promotional materials
  • Optional publishing package upgrades, such as Hardback Format, Espresso Edition, Amazon Kindle Edition and more!

Use your $300 any way you want — just be sure to claim it before the August promotion is over. It couldn’t be easier to claim:

  1. Add the Ultimate or Full-Color publishing package to your shopping cart
  2. Enter the promo code AugMoney17 at checkout. You will receive a confirmation email when the $300 credit has been added to your shopping cart
  3. Spend your $300 as you wish

Not sure what options offer the best bang for your $300 spend? Talk to an Outskirts Press Publishing Consultant at 1-888-672-6657 (OP-BOOKS), or chat with us using the live chat option on our website to get more ideas. Just remember, this is a limited-time offer — don’t delay!

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Once Upon a Cover: The Power of Eye-Catching Copy

There once was a time when you might venture forth to browse the shelves at your local bookstore or library, run your fingers along a hundred or so spines, and snatch up the book that most grabbed your attention. These days, the process has a digital equivalent, and many of us readers lose hours upon hours of our lives scrolling through listings on Amazon and Barnes & Noble’s online stores before settling on the books which pull us in. But in one thing, we haven’t evolved. Despite mostly eschewing cliches, one continues to haunt us: “don’t judge a book by its cover!”

These words haunt us because of their impossibility. We do judge books by their covers, and in an era of rapid digital evolution, we’re still drawn to books with interesting cover art over those with basic or template designs. And while e-book formats sometimes require less emphasis on physical appearance (interior formatting is simpler and a full cover design is not always necessary), they still need distinctive, eye-popping cover artwork. And since the reader will be viewing the cover on a screen–often the size of a business card–it is very important that the design is appealing and captures the essence of the book.

If your front cover is your book’s first impression, your back cover synopsis is a very valuable second; you’re targeting your reader, pulling them in, and convincing them that this is a book worth investing in. One typo or missing element could make the difference between your sales being “okay” and “wow!”

And, it’s important to realize that this back cover content isn’t solely for the actual back cover — it is also the sales copy (otherwise called “the annotation”) for the detailed sales page on sites like Amazon and Barnes & Noble! Most book buyers thoroughly read the sales copy of the books they are considering, so this is not a detail you can ignore.

But should you write your own sales copy? Writing something that educates or entertains is different from writing something that sells. As a professional author, it’s important to know when to ask for help.

The skilled team behind our “Cover Text Refinement Option” knows what it takes to transform a browser into a buyer! With this optional production option, you’re telling your readers that your book is worth their time and money because you’ve made it the best it can possibly be–both inside and out. Meanwhile, the Outskirts Press copywriters will do what it takes to hook your readers by professionally summarizing your manuscript, creating eye-catching headlines, and writing a compelling author biography.

You’ve spent so much time and energy creating your masterpiece–don’t let your hard work go unnoticed! An amazing back cover and sales annotation can make the difference between someone scrolling past your book…and someone buying it.

Have questions? For more information about self-publishing with Outskirts Press, get in touch with a Publishing Consultant. There are three convenient ways to connect:

  1. Call us at 1-888-672-6657 (OP-BOOKS)
  2. Live-chat with us via our website
  3. Go online to schedule an appointment
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Get Thee to Beijing!

The Beijing International Book Fair is just around the corner in August, and while it’s too late to get your book in the mix to exhibit at this year’s fair, you can already purchase the option to exhibit next year in Beijing! After all, you don’t want to miss the chance to display your book before more than 2,000 publishers and 200,000 other attendees!

Book fairs are an excellent way for self-published authors to promote their books and network with industry professionals, and the Beijing International Book Fair is the largest publishing industry event in the Asian Market! This event provides a huge opportunity for self-published authors like you, especially considering China is the most populous country in the world and has one of the longest literary legacies. This market is interested in books translated into their local language as well as the rights to distribute English Language content. English language titles are at the forefront of the market growth in China.

If you write children’s books, we have good news for you! Children’s books authors can be especially lucrative in Beijing, since the government mandates that all Chinese children learn English at an early age. STEM material, academic areas, sports, sports medicine, and military history are also areas that have been in high demand in past years.

Should you invest in our service to exhibit your book at the Beijing International Book Fair, your book will receive valuable exposure with other Outskirts Press titles. A representative will be available to personally answer questions about your book. Outskirts Press will provide the necessary copies of the book and all the necessary contact information for both the author and publisher, so interested parties can make further contact, during or after the fair. All inquiries Outskirts Press receives about your book will be forwarded directly to you for personal follow-up.

The Beijing Book Fair is August 23-27. Hundreds of thousands of visitors attend the show annually to see the books from dozens of different countries. Your book could be there in 2018!

It’s never too early to invest in your book’s future. Now is the time to reserve your spot. Space is limited and is available on a first-come, first-served basis.

Reserve Your Spot

Amazon Featured Book of the Week

Here’s this week’s Featured Book-of-the-Week available now on Amazon.com!


From the Dungeons of North Vietnam: Return with Honor March 4, 1973

by Lt. Col. A.T. Ballard, Jr. USAF (Ret.)

Price: $28.95

Lt. Col. A.T. Ballard, Jr. USAF (Ret.)’s “From the Dungeons of North Vietnam: Return with Honor March 4, 1973.” Lt. Colonel Ballard, a USAF jet pilot, was shot down, captured by North Vietnamese soldiers and interred as a prisoner of war in 1966. He endured six and a half years of pain, hunger, thirst, fear, anxiety, humiliation, and degradation. This memoir vividly chronicles Ballard’s capture, torture, and the living conditions that he and his fellow POWs endured until their release in March of 1973.

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Please note that product prices and availability are subject to change. Prices and availability were accurate at the time of this posting; however, they may differ from those you see when you visit Amazon.com.© Amazon.com, Inc. or its affiliates. All rights reserved. Amazon, Amazon.com, the Amazon.com logo, and 1-Click are registered trademarks of Amazon.com, Inc. or its affiliates. Amazon.com, 410 Terry Avenue N., Seattle, WA 98109-5210.

 

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Achieve a Sizzlin’ Hot Summer Book Launch!

Ready to let the world know about your book? Great! But what’s the best way? A targeted press release? Facebook connections? A creative promotional video?

Yes — all of the above! Taking a multifaceted approach is a smart way to hit the ground running in your marketing efforts. What that means is organizing a marketing push that reaches multiple audiences on a variety of mass marketing venues: social media, print media, broadcast and any other format where you can reach out to a wide and appropriate audience. It may sound intimidating, but Outskirts Press can help.

The Book Launch Bundle, is ideal for a sizzling summer book launch. First, the package price represents a huge savings compared to purchasing the same services a la carte. But the sizzle really comes with the value of the marketing components themselves: The Book Launch Bundle culls together all the most popular, must-have marketing products into one comprehensive marketing campaign. These services were hand-picked to offer authors a multi-pronged promotional push, and includes:

  • Custom Press Release with distribution
  • PR Publicist Campaign with leads forwarded to you for follow-up
  • Social Media Setup, which lets you market to a large online audience cost-effectively
  • Book Video Trailer & Distribution to highlight your story in a compelling marketing video
  • Personal Marketing Assistant who’ll spend 5 hours assisting you in your marketing efforts!

All you need to do to launch your own book marketing campaign at a discount is login to your Publishing Center and place the Book Launch Bundle in your shopping cart. With just a few clicks, you can set one big marketing machine in motion …

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