Amazon Featured Book of the Week

Now available on Amazon.com!


The Portal: The Cort Chronicles Book 1

by David D. Bernstein

(4.5 Stars – 4 Customer Reviews)

Price: $17.95

David D. Bernstein’s award winning “The Portal: The Cort Chronicles Book 1.”  Eleven-year-old Andy falls into a time portal and is transported to a ghostly version of his hometown – 101 years in the future. Twisted metal, rotten wood, and garbage litter the seemingly empty streets, and Andy will soon discover that the city is controlled by CORT robots … and that this reality is Earth’s possible future. Andy’s brother is miraculously guided through the portal and joins Andy.  But, how can two young boys alter the present by saving the future? CIPA EVVY AWARD MERIT AWARD -JUVENILE FICTION.

 Learn More 
Please note that product prices and availability are subject to change. Prices and availability were accurate at the time of this posting; however, they may differ from those you see when you visit Amazon.com.© Amazon.com, Inc. or its affiliates. All rights reserved. Amazon, Amazon.com, the Amazon.com logo, and 1-Click are registered trademarks of Amazon.com, Inc. or its affiliates. Amazon.com, 410 Terry Avenue N., Seattle, WA 98109-5210.

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eBook Publication & Distribution Included with Select Publishing Packages!

Now is the time to get published in print and eBook with nearly $950 in free eBook publishing options from Outskirts Press!

For a limited time, when you purchase the Ultimate Black & White or Full-Color publishing package, you will receive FREE publication and distribution of your eBook editions through the Apple iBooks Store, the Amazon Kindle, the Kindle Unlimited, and the Barnes & Noble NOOK bookstore. That means you can make your eBook accessible to a world of readers perusing Amazon, Apple Books, iTunes and Barnes & Noble bookstores — for FREE!

Enter promo code ebooksfree at checkout to take advantage of this MASSIVE offer as well as enjoying high quality print publishing with the #1-rated self-publishing company according to Top Consumer Reviews.

For more information and help choosing the best self-publishing services, contact your Outskirts Press Publishing Consultant today. There are three easy ways to connect:

“The thing I enjoyed the most with Outskirts Press was the amazing creative flexibility they were able to accommodate. They were patient with me as I worked through the publishing process.” — Gary Graham, author of Parallels That Cross

 

Save 10% on “Amazon Launch” Today!

Today the Amazon Launch Bundle is an additional 10% off the already discounted bundled price. Here’s what you get and why you should take advantage of this great deal:

  • We’ll add your Amazon Author Profile directly to Amazon, which includes your entire bibliography of published books, all your book videos and/or video teasers and even a direct RSS feed to your author blog (if you have one); plus your author photo (if you supplied one) and your biography. More information about you, the author, could mean more book sales!
  • We’ll submit your book to Amazon’s “Look Inside,” which entices readers to electronically flip through a small section of your book for a closer glance. It’s like flipping through the pages at a bookstore, but done online. More information about your book could mean more book sales for you!
  • We’ll add search-engine-optimized content to your book sales page on Amazon to get your book the attention it deserves from Amazon’s search engine. Better optimized sales copy means higher placement in Amazon’s search results, which can lead to more book sales!

The Amazon Launch Bundle is one of our most popular marketing bundles and today you can save an additional 10% off the $349 bundled price. Just enter promo code launchamaz at checkout today.

 

Everything About Book Royalties

When authors decide on the best self-publishing company for their masterpiece, one critical area is sometimes overlooked: author royalties. It can be a confusing topic because many publishers use different definitions to define what “royalties” means and different formulas to determine how author royalties are calculated.

In the simplest terms of definition, “royalties” means the amount of money that is paid to the author for books that are sold.

How are Author Royalties Calculated? The formula used to calculate the author royalties often varies from publisher to publisher and that can make comparing Publishers X, Y, and Z challenging.

For instance, some publishers will pay a percentage directly off the Sales Retail Price of the book, regardless of how much the book costs to produce, or how much the trade discount is. In these instances, it is not uncommon for the percentage to be fairly low (in the 5%-10% range).

This formula sometimes works to the author’s detriment, however, since book printing and trade discounting play such an enormous role in the book’s overall profit and the author has no say in what the Suggested Retail Price is. Without any say in the matter, authors are often left at the publisher’s mercy.

On the other end of the spectrum are publishers that pay a percentage of the book’s profit, which is the amount left over after the printing costs and trade discounts have already been accounted for. In these instances, you will more often see percentages in the 50%-100% range.

Yes, there are some self-publishing companies, such as Outskirts Press, that pay the author 100% of the net profit of the book when it is sold through wholesale channels, such as Amazon and Barnes & Noble.

That royalty formula looks like this:

Suggested Retail Price – Trade Discount – Printing Cost = Book Profit

What is the Suggested Retail Price (SRP) of a Book? It’s just what it sounds like – the cover price as suggested by either the publisher or the author. While nearly all traditional publishers and almost all self-publishers set the SRP for the author there are a select few self-publishing companies that allow the author to set their own Suggested Retail Price. Outskirts Press is one of them; the only requirement is that the price being set by the author is above the sum of the trade discount and the printing cost. In other words, the Suggested Retail Price cannot be below what it costs to produce and sell the book. Makes sense, right?

Of course, the reason this is called the suggested retail price and not the final sales price is because retailers have the discretion to decrease the price (in the form of a sale) or increase the price (to improve their bottom line) if they choose to. But doing so has no affect on the amount the author ultimately receives, which is always set on the SRP.

What is the Trade Discount? This is the percentage of the book’s SRP that the retailer, wholesaler (if any), and distributor take to “handle” a book. It’s how they make money in the book industry. Every book that is for sale with a retailer has given a cut of its retail price to all the parties involved in the form of a trade discount.

What is the Printing Cost? In simplest terms, the “printing cost” is the per-unit cost of producing one book. The reason there is such a discrepancy between offset printing and print-on-demand, one-at-a-time printing is due to “economies of scale”. While that topic is beyond the scope of this article, we have a whole blog posting about the role economies of scale play with your printing costs, and you can read all about that here.

The benefits to choosing Outskirts Press don’t end with 100% author royalties, as important as that is. You also retain 100% of your book’s rights, and receive unlimited wholesale and retail availability thru channels including Amazon & Ingram. Our flexibility and adaptability to your needs, coupled with our phenomenal services and staff, is just one of many reasons Outskirts Press is the only A+ rated and #1 rated self-publishing company according to the Better Business Bureau and Top Consumer Reviews, respectively.

You can schedule a no-obligation consultation with one of our consultants at https://outskirtspress.com/consultation.html or you can select your package to start publishing right now at https://outskirtspress.com/self-publishing.html.

Get started today. People are waiting for your bestseller!

Self-Publishing Questions Asked & Answered — Available for Free!

From the award-winning and bestselling* author of Sell Your Book on Amazon comes Brent Sampson’s latest non-fiction guide to the world of independent publishing and marketing: Self-Publishing Questions Asked & Answered.

And it’s currently available in paperback, Kindle eBook, and audiobook formats from Amazon, or in this FREE Publishing Kit from Outskirts Press.

Do You Want to be a Published Author?

About the Book

Self-Publishing Questions Asked & Answered identifies the most common questions concerning self publication today and answers them clearly and concisely. What is the difference between “independent” self-publishing, “free” self-publishing, and “full-service” self-publishing? What should I title my book? How do I price my book? What is an ISBN and why is it important? How do I get book reviews on Amazon? These are just a small sample of the top 25 questions Ernest & Young Entrepreneur of the Year Semi-Finalist and self-publishing expert Brent Sampson has been asked over the years and now answers thoroughly and completely in this book.

About the Author

Ernest & Young Entrepreneur of the Year Semi-Finalist Brent Sampson is the award-winning and bestselling author of Sell Your Book on Amazon and The Book Marketing COACH. As the founder, president and chief marketing officer of Outskirts Press, Brent has helped writers from around the world experience the joy and satisfaction of bringing their high-quality, professional, and award-winning books into the marketplace. Learn more at OutskirtsPress.com.

About the Free Publishing Kit

Your complimentary Publishing Kit from Outskirts Press contains:

  • Self-Publishing Questions Asked & Answered
  • Publish Your Passion
  • 7 Tips to Self-Publish Like a Pro
  • Book shepherd one-sheet: Meet Your Publishing Consultant
  • Author success white paper: 7 Highly Effective Rules for the Perfect Book Title
  • Author guide: Author Photo & Biography Guide
  • Author tip sheet: The Top 7 Marketing Elements to Include in Your Book
  • Author guide: Which Book Format Should I Choose?
  • Author white paper: How to Price Your Book
  • Publishing white paper: Diving into Self-Publishing

About Outskirts Press

Since 2002, Outskirts Press has helped thousands of authors just like you develop, publish, and market thousands of high-quality, award-winning books featuring…

  • exceptional cover design
  • professional interior formatting
  • high-quality printing
  • award-winning publishing
  • worldwide distribution
  • and extensive book marketing services

Outskirts Press is the only A+ rated and #1-rated self-publishing company according to the Better Business Bureau and Top Consumer Reviews, respectively, because we deliver outstanding customer service, affordable pricing, and industry-leading royalties.

* #29 overall Amazon bestseller, 2007. Royal Palms Literary Awards, Best Book of the Year 2007

 

3 Ways to Improve Your Marketing Plan in 2021

Almost every blog, workshop, and website on the subject of self-publishing advocates for creating a book marketing plan even before your book has been printed. You will already have read about a number of marketing methods, from virtual book tours to book signings to book fair partnerships to glossy mailings featuring your book. Have you followed that advice?

Sometimes, even when we answer “yes” to this question, our sales numbers may not reflect the hard work and the (usually) good advice. You might even be following every piece of advice you’ve received to the letter. So, how could this be? And more importantly, how do we fix the problem?

The simple truth is that your book’s marketing plan may have a fatal flaw, and this flaw may be costing you sales. And truthfully, this is a common problem among self-publishing authors, which means both that you’re not alone and that we’ve figured out a couple of surefire ways to troubleshoot the issues.

Instead of looking at your book marketing plan as an enemy which is actively working against you, ponder these three questions. Your answers might just help reshape your marketing plan to be more insightful, more effective, and more successful at moving your book off of the bookstore shelves.

  1. Have you clearly defined your target market? When you wrote your first book, you just knew that everyone would love it. It would make you the talk of the town (or maybe even the talk of the nation or globe). It would be the “it” book that everyone would want to read. But … that’s a rather lofty goal. Many might even say that it’s an impossible goal, in that even the most successful authors (like Stephen King, Tom Clancy, and Jan Karon) aren’t able to reach everyone with their books. And that’s fine; they have developed loyal followings among readers who are committed to them and their books. That’s where their success lies, and even if you’re not a blockbuster breakout success on the scale of a Stephen King, one can learn from that core truth: loyal followings sell books. How, then, do you seek them out? First, ignore all of the white noise, and dispense with the idea that your book is for everyone. There isn’t a book on Earth that’s for everyone. So, who is your book for? What is your intended audience? Start locking in the details, from demographic details like age and occupation to the qualities they look for in books. Define your target audience with care, and with specificity. If you can’t name some specific characteristics, you won’t be able to market to them.
  2. Have you figured out what differentiates your book from the other books available to your target market? Can you tell us why your book is both different from and better than any other book on the market in its genre? Is there a lesson taught in your book? Are your characters easier to relate to? There has to be a reason why readers want to buy your spy thriller instead of the latest from John le Carré. As daunting as it is to consider as a competitor THE AUTHOR who leads the pack in terms of sales in your genre, doing so will help you figure out your book’s strengths. You aren’t just churning out another Vince Flynn action book; you’re publishing a book with its own strengths of plot and character. Find out what makes your book special and use that as your unique value proposition … in marketing as well as every other context.
  3. Have you updated your book marketing plan lately? The book marketing industry, like any other, evolves with blinding speed. If you don’t keep your plans up to date, your plan can easily become irrelevant and your book sales will flag. We recommend that authors review and update their book marketing plan at least once per year, and that they make sure to get other eyes on their plan than their own as well. Having that external insight is vital and important to making sure that every detail of your marketing plan serves a purpose!

Have your book sales been flagging and you can’t figure out why? Perhaps it’s time to consult with one of our Book Marketing Specialists? Right now, Outskirts Press is offering an instant 10% savings off the regular price of $349 when you claim 5 hours of 1-on-1 marketing assistance with a book marketing specialist. Enter promo code savetenbms at check out to receive 10% off instantly.

The Value of Self-Publishing Multiple Formats/Editions

We all remember the fervor that overtook the publishing industry when eBooks hit the mainstream. Suddenly, it was the fastest-growing segment and everyone was anxious to make sure their books had an Amazon Kindle eBook Edition, a Barnes & Noble NOOK Edition, an eBook edition that was available on iTunes, and through Apple iBookstore, etc.

photo of person s hand holding ipad
Photo by Lisa Fotios on Pexels.com

And the excitement of the new eBook market lasted for several years, in fact, to such a degree that some authors began publishing their books ONLY as eBook editions, because they liked the speed and convenience of it.

But then a funny thing happened. With the exception of a fortunate few (you know, the eBook authors you’ve read about in the news), eBook-only editions failed to reach the lofty promises of all that hype! It turns out, people still like touching actual books. So the publication of paperbacks and hardbacks jumped back into the fray, along with their newfound format–the eBook!

And then, almost overnight, another new format caught readers’ (or should we say listeners’) attention: audiobooks.  With longer daily commutes, not to mention the convenience afforded by Audible, and the tendency of people to multi-task more than ever, audiobooks soon became the fastest-growing segment.

white headset
Photo by Sound On on Pexels.com

Add Large Print and/or multi-media-enabled editions, and traditional publishers were looking at greater complexities and thinner profit margins for each book they gambled on. Soon, in many cases, particularly for the “mid-listers,” traditional publishers were having to make tough choices about which format(s) they would publish/maintain, and which format(s) they would allow to “expire” (much to the chagrin of their authors). Without the zero-inventory convenience available through POD self-publishing, traditional publishers frequently could not justify the time/expense of supporting a growing family of formats for every book. It just stopped making economic sense.

Which is why more books are now self-published than are published by all the traditional publishers combined! With print-on-demand (POD) self-publishing, you never have to worry about your publisher expiring one of your editions, ceasing future print runs, or not helping you pursue each and every format you are interested in.

Hint: You should be interested in all of them.

After all, you never know whether the potential reader you reach via your marketing efforts is going to prefer a paperback, an eBook, a hardback, a large print edition, or an audiobook; so make sure all those choices are available. Once the initial cost of publishing each format is absorbed, the economies of scale in the POD self-publishing world allow authors to affordably maintain all the formats they want, for as long as they want.

Talk about a happy ending!

To learn more about publishing your book in multiple formats including paperback, hardback, Kindle eBook, iPhone/iPad eBook, Barnes & Noble Nook eBook, large print AND audiobook, contact Outskirts Press today. There are three convenient ways to connect:

How Book Marketing Specialists are Helping Self-Publishing Authors

As a self-published author, do you know how to develop a book marketing plan or even what should be included in it? Do you have the time and know-how to snag and schedule book signings? Are you confused about when, where and how to implement these and other elements of your book marketing plan?

A professional book marketing specialist can assist you with all these tasks, and more!

What, exactly, can a book marketing specialist do for you?

  • Develop a marketing plan. A book marketing plan is as vital to the marketing of a book as an outline is to the writing of it. And a marketing plan must be continuously tweaked to stay aligned with your goals. When you hire a book marketing specialist, you will receive a customized marketing plan with recommended actions and valuable information you can use TODAY to sell more books.
  • Arrange book signings. Book signings are special moments for any author, and for book fans. Your book marketing specialist will help you schedule these events and coordinate all the important details.
  • Develop your author platform. Your online presence says a lot about you as a person, and it can say a lot about you as an author. Having an internet presence that is tailored specifically to your needs will help you fine-tune your image, get the word out about your book(s) to a large, targeted audience and give readers valuable ways to find you and buy your book. Your author platform includes a website, social networking accounts and more. A book marketing specialist can ensure that you make the most of this valuable marketing medium!
  • Follow-up on marketing leads. When life gets busy, it’s nice to hand off the little details to someone else–like following up with potentially valuable marketing leads. Your book marketing specialist will chase down these leads for you and make sure you get ’em while they’re HOT!

Marketing a book is not a cookie-cutter science. The successful path depends upon the book, the author, and his/her goals. That’s why it is imperative to meet with your book marketing specialist first, typically via an initial telephone consultation. Once you make sure you and your marketing specialist are on the same page (pun intended), you can work together more efficiently, and effectively.

If you haven’t yet secured the services of a professional book marketing specialist to help you with the marketing of your self-published book, perhaps 2021 is the year to do it.

Right now, Outskirts Press is offering an instant 10% savings off the regular price of $349 when you claim 5 hours of 1-on-1 marketing assistance with a book marketing specialist. Enter promo code savetenbms at check out to receive 10% off instantly.

About Outskirts Press

Since 2002, Outskirts Press has helped thousands of authors just like you develop, publish, and market thousands of high-quality, award-winning books featuring…

  • exceptional cover design
  • professional interior formatting
  • high-quality printing
  • award-winning publishing
  • worldwide distribution
  • and extensive book marketing services

Outskirts Press is the only A+ rated and #1-rated self-publishing company according to the Better Business Bureau and Top Consumer Reviews, respectively, because we deliver outstanding customer service, affordable pricing, and industry-leading royalties.

 

Outskirts Press Proudly Sponsors the 2021 Colorado Book Awards

Attention all Colorado-based authors, editors, illustrators and photographers: Outskirts Press is once again sponsoring the annual Colorado Book Awards, and we encourage your submissions for the 2021 Awards!

The annual event is run by the Colorado Center for the Book, the program department of the Colorado Humanities, which is dedicated to celebrating the accomplishments of Colorado’s outstanding authors, editors, illustrators and photographers.

The Colorado Book Awards — presented annually by Colorado Humanities & Center for the Book — were launched in 1991 with four categories of awards to recognize authors, illustrators, editors and publishers, and have since expanded to 10 literary categories. Many of Colorado’s most prominent authors have been recognized with awards, including David Milofsky, John Fielder, Tom Noel, Stephanie Kane and Linda Hogan, among others.

Applications for the 2021 Colorado Book Awards are due January 8, 2021, and should be submitted directly to the Colorado Book Awards. Judging generally occurs in April, and the awards are presented at a ceremony in late Spring.

Visit www.coloradohumanities.org for more information about the Colorado Book Awards.

Are you a non-Coloradan but interested in other book competition opportunities? Visit Outskirts Press to learn more about how book awards can help move your book to new levels of success.

 

Self-Publishing Author Marc McCormack Discusses Stella the Rejected Star

Author Marc McCormack is taking his latest book Stella the Rejected Star on tour — a Virtual Book Tour, that is, with Outskirts Press! Technology has created a wide variety of ways to reach audiences all over the world. All it takes is a little thinking outside the box, and nowadays you can market a self-published book in a variety of affordable and impactful ways. Virtual book tours, for example, are a great way to connect with readers from all corners of the globe, all from the comfort of your own home. Join Marc McCormack and Stella the Rejected Star as they appear in features and interviews (such as the one below) in the weeks and months ahead!


Luckily for us, Marc was kind enough to answer a few questions as the tour was getting started so that we can give you a sneak peek into the mind of the creator of Stella the Rejected Star.

OP: Tell us a little bit about Stella the Rejected Star. What is it about?

Marc: It’s a Christmas story about Stella, a four-pointed star, that is rejected by the other five-pointed stars because she is different and the brightest. The other stars are unkind to Stella and even “starnap” her at one point. Ultimately, she is selected by God to lead the wisemen to the manger on Christmas.

OP: Why did you decide to write this story?

Marc: I wrote Stella the Rejected Star when I was 11 in 1983. About five years ago, my Mom found a copy of the book in the garage and asked me to reread it. I read it again, and I realized 37 years ago I had written the story of my son, Brady, who is now a beautiful blind and nonverbal 14-year-old individual with autism. I took the story to one of my close friends, and he illustrated it. Brady was the inspiration to publish it.

OP: How did you get your book published?

Marc: I contacted Outskirts publishers and went through the self-publishing process. I decided that the year 2020 was the perfect year for Stella’s debut! This is a story of hope in a world in need of it.

OP: What types of readers would be interested in this story?

Marc: Kids who love stars, even mischievous ones, and Christmas will love this book, and all Individuals with special needs are represented by Stella. The book is set against the backdrop of the first Christmas and Nativity, but it is truly meant for everyone.

OP: What is special about your book?

Marc: This book is special because it is not only a cute story, but it is the perfect way to teach your children about the importance of kindness. Children will see that Stella was made fun of for her differences, and you can easily teach your children about love and acceptance. The ones among us who are considered different often shine the brightest! I am also planning on donating some of the proceeds to local (Orange County, CA) autism charities.

OP: What differentiates it from other books in the same category?

Marc: It’s a Christmas story about the first Nativity, but it is more than that because of its message of acceptance and inclusion.

OP: Have you published any other books?

Marc: This is my first published book.

OP: Do you plan to publish more?

Marc: Yes, I do. I’m currently working on writing the story of my son, Brady (and his brother Carson who we lost), from his four months in the NICU and his current triumphs as a beautiful 14-year-old with severe special needs.

OP: Thanks for your time, Marc! We look forward to learning more about you as you visit other bloggers!

ABOUT THE AUTHOR:

I wrote Stella the Rejected Star when I was a wide-eyed, 11-year-old. Thirty-seven years later, the story is even more relevant personally when I consider my 13-year-old beautiful son, Brady, who was born at 24 weeks at one pound, six ounces. Brady was a twin, and tragically his brother, Carson, passed away after two weeks. Now, Brady is a blind, nonverbal boy with autism who has sometimes been rejected for his differences; however, he radiates love and light every day in my life and so many others. I want to express my sincere gratitude to a close friend and brilliant artist, Seth Thompson, who helped bring Stella to life through his perfect illustrations. Stella the Rejected Star is for Brady and all individuals with special needs who illuminate the world when, like Stella, they are given the opportunity to shine. With love, Marc McCormack

For more information or to contact the author, visit https://www.outskirtspress.com/stellatherejectedstar

This author purchased the Virtual Book Tour marketing option, which allows self-publishing authors to connect with bloggers and harness the power of the blogosphere by taking their book on the “virtual road.” Learn more about this service by visiting your Publishing Center and reviewing the available marketing options.

Are you an author looking for help to market your self-published book?

Learn More