One Secret to Boosting Your Presence on Amazon (and 8 Steps to Take Next)

It’s a challenge for any self-publishing author to get noticed and stay relevant in the Amazon Bookstore. When sales are flagging, how do you get the ball rolling again? Sometimes the secret to getting something done is to do it yourself …

That’s right — if not many readers are buying your book, buy it yourself! Several times a year, purchase several copies of your own book from Amazon; five books each quarter is a good guideline to follow. This approach serves two purposes: It gives you a temporary boost in sales ranking to boost your profile; and it provides you with author copies you can use to promote your book in other ways. While it costs more up front to purchase from Amazon than to purchase discounted hardcopies from Outskirts Press, this approach could pay off in increased sales.

Now, for the next step. Here are eight smart ways to put those Amazon books to great use in your overall marketing approach:

  1. Sell them as signed author copies. Since signed copies are more valuable to readers, you can even recoup most or all of the difference in your cost by selling them at a higher price.
  2. Send them to friends and family on holidays and special occasions. It’s a gift for them and for you! *
  3. Donate copies of your book to libraries, schools, hospitals, retirement homes and veterans’ organizations, for example.
  4. Get signed copies placed in local boutiques and mom-and-pop bookstores. The fact that they’re signed may provide these stores with added incentive to carry your book.
  5. Send copies to local and regional news media along with a press release and/or your book sell sheet, and ask for a review, interview or news coverage. *
  6. Host a contest on social media for free copies of your signed book. Ask your followers to like and share your contest details for extra chances to win.
  7. Provide copies to bloggers who blog about topics addressed in your book. Ask them if they’d be interested in plugging your book on their blog or allowing you to place an add on their site. Or, offer to make their life easier by writing guest blogs. *
  8. And, of course, keep author copies on hand for any spontaneous selling opportunities. Put copies in a durable box in your car trunk, in your desk at work, and leave some with trustworthy advocates who are willing to sell on your behalf. *Works with either hardcopies or e-books.

See? Not only will buying your book on Amazon give you a ranking bump, but it’ll equip you to do other things that raise your profile among readers! Did we miss anything? Share your ideas about how to put author copies to great use, as well as how you improved your own ranking on Amazon.

Want even more help selling? Explore other marketing options at Outskirts Press and get started on the road to effective book promotion!

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Stock Up on Hot Marketing Materials at an Even Hotter Discount

There are gadgets, and then there are gadgets which change the face of publishing. The Espresso Book Machine is not just a pretty gadget that happens to churn out new books as quickly as the average human takes to brew an espresso; it’s a gadget that has the potential to close the last leg of the loop and put full creative (and financial) rights into the hands of those who have historically been excluded from the publishing process.

I’m speaking of you, the self-publishing author.

While the Espresso Book Machine’s many bells and whistles are nice features — like the database of rare or out-of-print books you can resurrect in all their original glory — the real appeal of the EBM is that it literally as well as physically puts a high-quality printed book in your hand in around seven minutes. For the average self-publishing author, the experience of holding and experiencing the weight of all those sleepless nights and odd hours writing is simply unattainable — that is, without a service like the EBM making a limited run financially manageable. Holding a clean and professional copy of your book is a reward in and of itself, and the expediency for which the EBM is renowned makes it easy to share the joy of your book.

That’s the magic of the Espresso Book Machine — and it’s magic you can put to work for your book with our Espresso Book Machine edition & distribution service!

Sound interesting? Perhaps you might hunt one down yourself. Every year, they’re becoming less of a trial to find, and cropping up in new and exciting places. There’s one at work in the University of Arizona’s library, for example, where undergraduates printed out copies of research-related texts, graduates printed out beautiful bound editions of their thesis projects, and professors printed out volumes of their own masterworks-in-progress.

Members of the public, too, have made the EBM a game-changer! According to Canada’s The Windsor Star, the Windsor Public Library’s EBM alone produced “10,699 books” within a three-year span. And best of all, according to the website WorldCrunch, the EBM and its competitors are on track to “save” the print publishing industry! At the Paris Book Fair, the CEO of the EBM’s main shareholder (reinsurance company SCOR) went on the record to say that the Espresso Book Machine and those who use it “will be the invisible hand that will adjust the market” by making it possible to print either 1 copy of a book or 1000 without the gymnastics of traditional publishing arrangements.

Maybe it’s time to pour a shot of espresso into your book marketing strategy-and we know just how to help! To make your book available through the Espresso Book Machine, log into your Publishing Center and select Espresso Book Machine edition & distribution service.

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FLASH Sale: 20% off Ultimate and Full-Color Packages Today Only!

Earlier this month, Outskirts Press offered 20% off two of its most popular publishing packages: The Ultimate Package and Full-Color Package. Authors loved this deal so much, we wanted to offer it again to those of you who missed the sale! Today only, you can receive 20% off the Ultimate or Full-Color
publishing package from Outskirts Press!

These packages offer everything you need to make your publishing dreams come true at an exceptional value! Both packages include:

  • Full-color cover
  • Standard interior formatting
  • ISBN number
  • Unlimited wholesale printing, fulfillment, and distribution via Amazon, Barnes & Noble, Ingram, Baker & Taylor, Bertram, and others
  • Your choice of numerous formats
  • 20 free image insertions
  • 3 free rounds of galley revisions
  • Book Publishing Tip Sheets
  • Book Marketing RoadMap
  • Marketing COACH emails
  • Spring Arbor Distribution
  • Standard Press Release
  • Paperback author copies
  • One-on-one support with your Publishing Consultant and Author Representative throughout the process

To take advantage of this great deal, head over to www.outskirtspress.com, add the Ultimate or Full-Color publishing package to your cart, and use promo code Flash20pct at checkout!

For more information about self-publishing with Outskirts Press, get in touch with your Publishing Consultant. There are three convenient ways to connect:

  1. Call us at 1-888-672-6657 (OP-BOOKS)
  2. Live-chat with us via our website
  3. Go online to schedule an appointment
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Amazon Featured Book of the Week

Here’s this week’s Featured Book-of-the-Week available now on Amazon.com!


Banister – Raiders of Santa Fe: An American Frontier Adventure Novel

by Kent Courtney

(5 Stars – 2 Customer Reviews)

Price: $17.95

Kent Courtney’s “Banister – Raiders of Santa Fe: An American Frontier Adventure Novel.” The Banister Family was one of the earliest settlers in the original colonies and it seemed that Banister blood had a strong desire to push the limits and see what was beyond the mountains or the sea. This book blends American history with the saga of a fictional family revealing what it was like to face multiple, seemingly unsurmountable challenges and surviving against all odds on the frontier. The series offers relevant, realistic historical fiction with real places and events woven into exciting story lines.

 Learn More > 

 

Please note that product prices and availability are subject to change. Prices and availability were accurate at the time of this posting; however, they may differ from those you see when you visit Amazon.com.© Amazon.com, Inc. or its affiliates. All rights reserved. Amazon, Amazon.com, the Amazon.com logo, and 1-Click are registered trademarks of Amazon.com, Inc. or its affiliates. Amazon.com, 410 Terry Avenue N., Seattle, WA 98109-5210.

 

Would you like your book featured here? Buy Now

Hurry! Receive 20% off Ultimate and Full-Color Publishing Packages

The Ultimate and Full-Color packages are two of Outskirts Press’ most popular self-publishing packages. They offer everything you need to make your publishing dreams come true at an exceptional value, and now you can save even more during this limited time 20% off promotion!

These comprehensive publishing packages include…

  • Customizable Covers
  • Formatting
  • ISBN and Barcode
  • Press Release
  • Free author copies

…and many other features you won’t find anywhere else.

When you purchase one of these packages, you’ll not only have a team of experts helping you during every step of the publishing process, you’ll also retain 100% of your royalties once your book is available to your audience.

To claim your savings, simply visit www.outskirtspress.com, select the Ultimate or Full-Color publishing package, and enter July20pct_2017 when you check out.

For more information about self-publishing with Outskirts Press, get in touch with your Publishing Consultant. There are three convenient ways to connect:

  1. Call us at 1-888-672-6657 (OP-BOOKS)
  2. Live-chat with us via our website
  3. Go online to schedule an appointment
View Publishing Options

Stock Up on Hot Marketing Materials at an Even Hotter Discount

Let the world know about your book by hitting the ground running in your marketing efforts. Outskirts Press wants to help you do just that, so we’re offering self-publishing authors 10% off our popular Book Launch Bundle in July! It’s the perfect way to promote your hot new book independently.

The materials in the Book Launch Bundle lets you organize a marketing push that reaches multiple audiences on a variety of mass marketing venues: social media, print media, broadcast and any other format where you can reach out to a wide and appropriate audience.

The Book Launch Bundle price represents a huge savings compared to purchasing the same services a la carte. It culls together all the most popular, must-have marketing products into one comprehensive marketing campaign. These services were hand-picked to offer authors a multi-pronged promotional push, and includes:

  • Custom Press Release with distribution
  • PR Publicist Campaign with leads forwarded to you for follow-up
  • Social Media Setup, which lets you market to a large online audience cost-effectively
  • Book Video Trailer & Distribution to highlight your story in a compelling marketing video
  • Personal Marketing Assistant who’ll spend 5 hours assisting you in your marketing efforts!

All you need to do to launch your own book marketing campaign at a discount is login to your Publishing Center and place the Book Launch Bundle in your shopping cart. Enter Promo Code Book10Launch to claim your 10% discount and set your summer marketing machine in motion …

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Top 10 Self-Publishing Book Marketing Tactics for May 2017

There’s never been a better time to become a self-published author: The quality of services is better and, thus, the quality of the books. This all serves to make readers more receptive to the works of self-publishing authors.

But the fact is, you still need to get the word out! Book marketing remains one of the most vital elements to your success as a self-publishing author. Outskirts Press is an industry leader in post-publication support, products and services to a growing family of self-published authors.

So, how do you choose what’s right for you? Our list of Top 10 Book Marketing Tactics offers an excellent shortlist of our most popular marketing and promotional approaches you might consider as you begin or continue book marketing. Listed below are our Top 10 marketing products, in order of popularity.

Standard Press Release Standard Press Release: The Standard Press Release includes information about you and your book taken directly from information you supply for your webpage during pre-production. It couldn’t be easier.
Amazon Kindle Submission Service Amazon Kindle Submission Service:  Make your book available on Amazon’s Kindle e-book reading device. More formats on Amazon means more exposure on Amazon, and the Kindle is heavily promoted by Amazon.
Audio Excerpt option Audio Excerpt:  Recording a 3-minute audio excerpt is as easy as speaking into the phone. Pique readers’ interest by recording a pivotal passage or explaining more about the book.
Bookmarks Magazine Co-Op Ad Bookmarks Magazine Co-Op Ad: Reach at least 40,000 affluent readers guaranteed! Targeted exposure is key to your book’s success. Advertising in Bookmarks Magazine can help reach the audience that’s already waiting to read your book.
First Chapter Preview Library Distribution First Chapter Preview Library Distribution: Introduce your book to libraries, bookstores, media, reviewers, bloggers and readers by running a quarter page full-color ad along with a free preview of your first chapter in this catalog for three consecutive months.
Amazon Search Inside the Book Amazon Search Inside the Book: Amazon itself has stated that books participating in this program are significantly more successful, on average, than books that do not participate.
Personal Marketing Assistant Personal Marketing Assistant: Do you need help developing a book marketing plan? Arranging book signings? Establishing/developing your author platform? Hire your own Personal Marketing Assistant today!
Amazon Launch Bundle Amazon Launch Bundle: Save 25% on 3 of our marketing services focused on Amazon.com. This package includes the following options: Amazon Search Inside the Book, Amazon Listing Optimization and Amazon Author Profile.
Google Books Preview Program Submission Google Books Preview Program Submission: An inexpensive and extremely effective way to get your book in front of millions of readers quickly and easily.
Custom Press Release Custom Press Release:  Have our professional press release writer compose an original, unique press release for your book, submitted to you for your review/approval, and then distributed to our newswire service on your behalf.

Outskirts Press Published authors who are interested in any of these (or many of our other available services) can find further details and ordering information from the Marketing Options page of your author’s center.

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