5 Top Tactics for Successful Book Marketing

We talk a lot about book publishing on this blog. We cover promotions, discounts, new publishing options. Sometimes marketing takes a backseat because, let’s face it, every book and every author is slightly different. It’s challenging to arrive upon hard and fast rules that will work for everyone (although 5 hours with a personal marketing assistant is pretty close, because of the personal nature of the marketing plan and 1-on-1 follow-up).

But given our nearly two decades of experience helping writers become published authors at Outskirts Press, we have been able to identify five top marketing tactics that can help authors find the success they are looking for. Here they are…

  1. Social Media – We know, we know. We mention this a lot. And you’re either already interested in social media marketing, or you aren’t.  And by interested, we mean, you find yourself engaging in social media in your free time.  If you naturally gravitate away from social media, you won’t have success marketing your book this way because, even though it is mostly free, it is also time consuming. And the only way time consuming things are profitable or “successful” is if you’re having fun doing it anyway. Fortunately, the term “social media” has become so broad nowadays that you have a pretty good chance finding something you like. You might find success on one platform but not another.  Lots of people spend lots of their free time on Facebook when they can’t imagine anything more annnoying than Twitter.  You’re usually either a Pinterest fan or a SnapChat fan. So instead of trying to cover all the social media platforms simultaneously, engage onlywith  the platform(s) that you want to be on when you’re not promoting your book.  Your fans or followers or friends will start to get to know the writer behind the book and before you know it, casually promoting your book from time to time won’t strike them as quite so gratuitous.
  2. Blogs – In some circles, blogging can fall into the more broad catch-all term of “social media” but blogging is a special kind of artform, and therefore a different opportunity, especially for writers.  Since blogging already features the medium you are promoting (the written word), blogging is a natural promotional platform for many authors.  Writers typically love to write, and most people are by defition of the “instant-gratification” variety.  Well, blogs are the perfect combination of those elements.  You can be writing at 9am and be “published” on your blog at 10am. And the more followers or subscribers you have, the more (and more immediate) the feedback is that will you receive. This, in turn, often fuels bloggers/writers to submit content to their blogs even more frequently, which, in turn, feeds the voracious appetites of their growing subscriber lists.  Talk about a virtuous circle!
  3.  Email – If you read any “cutting edge” marketing articles, or find yourself speaking with a marketing expert under 30, you might think email marketing is dead.  Statistics show, however, that nothing can be further from the truth. For one, if your potential customer doesn’t use their email account anymore, they also aren’t going to read your book. If their attention span is only capable of 140 characters at a time, what chance do you have to attract them to your 700-page book? Those aren’t your buyers, so don’t try to pursue them.  But your buyers probably WOULD be attracted to a newsletter or free ebook or whitepaper that you offer from your website or social media account in exchange for their email address.  Just remember to always include an “unsubscribe” link at the bottom, always give them valuable content, and always treat their time with respect.  Building an email subscriber list takes time and is not a get-rich-quick scheme, but once you have one comprised of loyal and appreciative recipients, you’ll rarely feel disappointed by the results of sending them some valuable (and, yes, promotional) information.
  4. Online Reviews – If you’re a writer, you’re probably also a reader. So take a moment to write a book review on Amazon after finishing reading that latest page-turner. You can sign your review with your name, and add that you’re the author of such-and-such.  Amazon gets so much traffic, often writing a valuable, thoughtful review for a very highly-ranked and popular book will lead to a noticeable uptick in the traffic to your book (just make sure your sales page turns browsers into buyers). You can also systematically (and respectfully) target the top 100 Amazon reviewers and offer to send them a free review copy. They get inundated with offers, so don’t press it or become belligerent; but if they like your query, and think they’ll like your book, they’ll almost certainly request a copy, read it and write a review for it. This is an actionable way to gather more online reviews for your book and you want as many reviews as you can get.  Think about it. If you’re thinking about taking a new book to the beach, are you going to try the one with 100 reviews, or 2?
  5. Publish Another Book – Sure, coming from the A+ Rated and #1-Rated self-publishing company according to the Better Business Bureau and Top Consumer Reviews, respectfully, this tactic sounds a bit self-serving (remember that valuable and promotional tactic mentioned above?), but in addition to sounding self-serving it is also true. Our authors who publish a series of books have a built-in audience for every book after the first one. And when they take advantage of other opportunities (like mentioning their previous books and reviews and blurbs in the pages of their new ones), it’s like getting free advertising to a very select, very desirable market. This is leverage. It simply does not take three times as long to market 3 books as it takes to market one.  And the more leverage you have, the faster and more successful your book marketing is going to be.

 

 

Self-Publishing, Independent Publishing, Hybrid Publishing?! Oh, My!

Nowadays there is so much activity in the non-traditional publishing space that authors sometimes become confused by all the seemingly random terms being thrown around by various companies.  And who can blame them? For one, many of the terms are so new or broad that it seems like many companies fall into more than one category.  And the non-traditional publishers are not doing themselves any favors by sometimes mudding these waters in their marketing efforts to broaden their potential client base.

In spite of some of the liberties that many of these companies take, there are some generally agreed-upon, broad stroke definitions that may help writers successfully navigate this tricky terrain of the wild-wild publishing west.

assorted books on shelf
Photo by Element5 Digital on Pexels.com

“Traditional Publisher” is the most commonly-used term to define publication whereby the author submits a manuscript (typically through an agent) and if the manuscript is accepted (a big if), the publisher not only foots the entire cost of the publication but in many cases also rewards the author with some kind of an advance.  In most writing circles, this is far and away the most desired type of publication.  But did you see that big “if” up there?  That “if” is why traditional publication now trail non-traditional publication for the majority of books being published.

Here’s where things get messy, because the terms self-publishing, vanity publishing, independent publishing, ebook publishing, hybrid publishing, author-assisted publishing, and others have all been used to define an equally-established, yet rapidly growing segment of the non-traditional publishing space.  Some terms hold more malice/stigma than others, and hence we experience the non-traditional publishers’ creative methods of removing said malice/stigma by arriving upon yet another term, thus adding to the confusion.

Almost all of these non-traditional publishing companies can correctly fall within the broadest term among the bunch: self-publishing.  If you are not accepted by a traditional publisher, you are therefore publishing your book yourself, in one manner or another, and you’re either doing so with your own time and/or money, or both. In this broadest of definitions, you are therefore self-publishing your book.

But among that broad definition exist more specific definitions as companies attempt to carve out marketing- or service-oriented niches in this growing segment of the publishing business. “Vanity publishing” is a term that is falling by the wayside as “self-publishing” becomes more accepted while the traditionalists who introduced “vanity publishing” in the first place are losing interest in participating in a losing battle.

Independent publishing is now most often associated with the process whereby an author wears all, or nearly all, the hats involved in publishing the book without the assistance of a company, online platform, or publishing service.  He/she vets cover designers, vets interior designers, requests quotes from off-set printers, works with wholesalers, distributors, and retailers, markets, and handles all the financials (positive, like book sales and negative, like printer bills and taxes).  That’s a lot of work for most people, especially writers who tend to gravitate toward right-brained abilities. But for the proper author with the right tenacity and author platform, this is still a viable way to go.

Contributing to the slow demise of “independent publishing” is the rise of publishing services and online platforms, which promise to do most of the work (mentioned above) for the author while still leaving all the rights, royalties, and creative control in the hands of the author.  There are some “self publishing companies” that offer these services for a fee, much like when one pays for the services of a doctor, lawyer, accountant, hair stylist, etc.; and there are some online, computerized self publishing platforms that offer these services for free.  The right choice typically comes down to the author’s budget and the author’s own faith in their work or the quality they desire for their masterpiece. It’s rarely difficult to identify a book published by a service-oriented company compared against one published by a conglomerate’s algorithm.

Hybrid publishing is a term cropping up more and more these days and is the closest cousin, in terms of pure business model, to the now nearly defunct “vanity publishing.”  In most cases, this business model requires the author to relinquish their rights (and often the rights of their future books) while also promising to purchase a set number of books (typically in the 1000s) in exchange for “free publishing” on the hybrid publisher’s dime. Like independent publishing, this can sometimes work for authors already possessing a successful author platform and a lot of tenacity since the initial investment is usually roughly the same as with independent publishing. Since hybrid publishers often sell their own authors book quantities in the 1000s, they are more likely to use off-set printing to lower per-unit costs. While that helps keep the retail price down, it becomes channeling for the author is he/she is not confident they have the marketing prowess to sell 1000s of books.

Everything About Book Royalties

When authors decide on the best self-publishing company for their masterpiece, one critical area is sometimes overlooked: author royalties. It can be a confusing topic because many publishers use different definitions to define what “royalties” means and different formulas to determine how author royalties are calculated.

In the simplest terms of definition, “royalties” means the amount of money that is paid to the author for books that are sold.

How are Author Royalties Calculated? The formula used to calculate the author royalties often varies from publisher to publisher and that can make comparing Publishers X, Y, and Z challenging.

For instance, some publishers will pay a percentage directly off the Sales Retail Price of the book, regardless of how much the book costs to produce, or how much the trade discount is. In these instances, it is not uncommon for the percentage to be fairly low (in the 5%-10% range).

This formula sometimes works to the author’s detriment, however, since book printing and trade discounting play such an enormous role in the book’s overall profit and the author has no say in what the Suggested Retail Price is. Without any say in the matter, authors are often left at the publisher’s mercy.

On the other end of the spectrum are publishers that pay a percentage of the book’s profit, which is the amount left over after the printing costs and trade discounts have already been accounted for. In these instances, you will more often see percentages in the 50%-100% range.

Yes, there are some self-publishing companies, such as Outskirts Press, that pay the author 100% of the net profit of the book when it is sold through wholesale channels, such as Amazon and Barnes & Noble.

That royalty formula looks like this:

Suggested Retail Price – Trade Discount – Printing Cost = Book Profit

What is the Suggested Retail Price (SRP) of a Book? It’s just what it sounds like – the cover price as suggested by either the publisher or the author. While nearly all traditional publishers and almost all self-publishers set the SRP for the author there are a select few self-publishing companies that allow the author to set their own Suggested Retail Price. Outskirts Press is one of them; the only requirement is that the price being set by the author is above the sum of the trade discount and the printing cost. In other words, the Suggested Retail Price cannot be below what it costs to produce and sell the book. Makes sense, right?

Of course, the reason this is called the suggested retail price and not the final sales price is because retailers have the discretion to decrease the price (in the form of a sale) or increase the price (to improve their bottom line) if they choose to. But doing so has no affect on the amount the author ultimately receives, which is always set on the SRP.

What is the Trade Discount? This is the percentage of the book’s SRP that the retailer, wholesaler (if any), and distributor take to “handle” a book. It’s how they make money in the book industry. Every book that is for sale with a retailer has given a cut of its retail price to all the parties involved in the form of a trade discount.

What is the Printing Cost? In simplest terms, the “printing cost” is the per-unit cost of producing one book. The reason there is such a discrepancy between offset printing and print-on-demand, one-at-a-time printing is due to “economies of scale”. While that topic is beyond the scope of this article, we have a whole blog posting about the role economies of scale play with your printing costs, and you can read all about that here.

The benefits to choosing Outskirts Press don’t end with 100% author royalties, as important as that is. You also retain 100% of your book’s rights, and receive unlimited wholesale and retail availability thru channels including Amazon & Ingram. Our flexibility and adaptability to your needs, coupled with our phenomenal services and staff, is just one of many reasons Outskirts Press is the only A+ rated and #1 rated self-publishing company according to the Better Business Bureau and Top Consumer Reviews, respectively.

You can schedule a no-obligation consultation with one of our consultants at https://outskirtspress.com/consultation.html or you can select your package to start publishing right now at https://outskirtspress.com/self-publishing.html

Get started today. People are waiting for your bestseller!

Introducing the Finalists for the 2019 Outskirts Press Best Book of the Year

And the Winner of Best Book of the Year is… determined by YOU!

Congratulations to our three finalists for the Outskirts Press 2019 Best Book of the Year award: The Red Shore by Andrew Ceroni, Dance Because You Can by Amy Jordan and To Paint a Murder by E.J. Gandolfo. All three books took home first place awards from this year’s EVVY Awards, qualifying the authors for Outskirts Press highest honor!

While each of these books have achieved great heights, the highest honor of Best Book of the Year is determined by… YOU! So, study your choices, order their books, visit their webpages and social media and cast your vote. Public voting will begin Monday, September 9th on Self-Publishing News and will close promptly on Friday, September 13th at 5:00 PM Mountain Time.

These works are impressive and it’s going to be an interesting sprint to the finish! Here’s a recap of the finalists:

The Red Shore

Dave McClure arrives in Bar Harbor, Maine, for some rest and relaxation before returning to the CIA-a world he left behind years ago. But he is unaware of the danger he’ll face in the days ahead as he discovers the secrets that lie in the deep ocean trenches of the Atlantic. Deadly secrets.

McClure is unexpectedly thrust into the middle of a vicious Russian plot and a harbor town’s lethal intrigue, each as perilous as they are startling, and struggles to make sense of all the jumbled pieces in this deadly puzzle. Is there a connection between Russian drone submarines probing the U.S. coastline, a Top-Secret, advanced technology Navy torpedo program, and the sinister secret behind Tamarack Harbor’s missing boys? Another brutal murder is the catalyst that finally leads McClure to the juncture of high-stakes espionage and an impending attack on American soil. As the CIA and the U.S. Navy race against time and the Russian threat, the powerful pull of emotion will test the limits of Dave McClure’s skill, strength, and courage.

About Author Andrew Ceroni

Andrew Ceroni served a distinguished career as a Senior Supervisory Special Agent in the conduct of global counterespionage and antiterrorism operations. He received his BS degree from the U.S. Air Force Academy; MA from Case Western Reserve University; and studied several foreign languages at the University of Maryland. He lives in Colorado with his family.

Watch the book video

Buy from Outskirts Press: https://outskirtspress.com/redshore
Buy from Amazon: https://amazon/com/dp/1977207006

 

Dance Because You Can

Have you ever felt pinned down by life? Have you ever had a moment when you thought things would never get better? Guess what? You are not alone.

Dance Because You Can is a direct pathway to getting through any obstacle and transforming trauma into triumph. The book from Amy Jordan, critically acclaimed award-winning author, speaker, coach, and choreographer, walks you through her five-step system of D.A.N.C.E In the end you have a tool kit that works for pretty much any adversity in life.

The book is poignant, funny, tragic, and truthful. Jordan parallels her dramatic and life-threatening experiences, proving that value can be created from any situation. She challenges and triumphs life with difficult-to-manage type 1 diabetes, recovery from an eating disorder, a dream of dancing professionally, or challenging an MTA bus.

Whatever you are facing right now, no matter how tough it seems, this book will help you feel better and create answers. There is light at the end of the tunnel.

Her professional company, The Victory Dance Project, has honored legends of dance and stage including Chita Rivera. Jordan’s work has been featured in The New York Times, Los Angeles Times, NY Post, and FORTUNE magazine among others. Amy is an in- demand motivational speaker and coach speaking for groups from ten to ten thousand, including corporations, organizations, youth programs, leadership development, health organizations, and schools.

“This is an amazing book. Amy’s message is empowering and impactful. Thank you for sharing your message to encourage everyone to never give up.”- James Malinchak, Star of ABC’s hit show ‘Secret Millionaire’, World’s premiere speaker, trainer and coach.

“This book: Dance Because You Can, simply says if you reach a point of impossibility, a seemingly unfixable challenge, this 5 Step system will help anyone facing any adversity to Transform Trauma into Triumph and dance your victory dance!” -Kevin Harrington, Original Shark on ‘Shark Tank,’ Inventor of the infomercial: Sold over $5 Billion on TV

“Dance Because You Can. I love that message. Thank you for inspiring the world.”
– Leeza Gibbons, Emmy winning journalist, Former Host: Entertainment Tonight

“This is an amazing woman with an amazing story. If you would like to take your life to the next level and move through what you think is stopping you; Amy Jordan can help you do that.” -Jack Canfield, New York Times Best Selling Author 
Chicken Soup for the Soul and The Success Principles, Star of the breakthrough movie: ‘The Secret’

To learn more about author Amy Jordan, visit her website at http://www.amyjordanspeaks.com

Watch the book video

Buy from Outskirts Press: https://outskirtspress.com/dancebecauseyoucan
Buy from Amazon: https://www.amazon.com/dp/B07HM9PJ49

 

To Paint a Murder

E. J. Gandolfo weaves a mystery story about art theft, deception and murder in a small seaside town on the North Shore of Boston. Middle-aged Veronica Howard is drawn into events when she opens her longed for vintage-antique shop and becomes an unwitting sleuth and accomplice. If you love vintage jewelry and clothing and the Art Deco and Victorian eras, you will be fascinated by the descriptions. The people Veronica trusts are not what they seem and she relies on her common sense and spirit of adventure to find answers. She has fought long and hard to be a success in the business world and now she must put her inquisitive nature to work in this tale of insatiable greed among some collectors of fine art. Caught between the affections of a long-time love and a new, glamorous mystery man, she has to decide if her trust has been misplaced.

About Author E. J. Gandolfo

E. J. Gandolfo is a former advertising agency copywriter and sales executive. She is an artist, antique dealer and world traveler and resides in the Boston area.

Buy from Outskirts Press: https://outskirtspress.com/veronicahowardinvestigates
Buy from Amazon: https://www.amazon.com/dp/1977203116

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The Best Book of the Year winner will receive a Grand Prize of $1,500 as a direct result of your choice at the polls. So, come back on Monday, September 9th, to cast your vote!

Are you ready to publish your own award-winning book and perhaps find yourself in the running for next year’s Best Book of the Year award? Connect with Outskirts Press now in whatever manner is easiest for you:

 

Five Formats Free. Publish Today for Over $1000 of Additional Value

How do bestselling self-published authors sell so many books? Sure, they often use high-quality publishers like Outskirts Press, so their books look great on the inside and out, but most bestselling authors also have multiple formats of their book available for sale. When you have a paperback version, a hardback, an Amazon Kindle eBook, NOOK eBook, and Apple eBook, you provide discerning readers 5 different formats from which to choose. This translates to more availability worldwide, better search results, more browsers, and more buyers.

And right now, all 5 formats are FREE when you publish your book with Outskirts Press. But hurry, this amazing deal, valued at over $1000, won’t last long.

Simply publish your book today with the Ultimate Black & White, Full-Color, or One-Click Publishing Package and you will receive:

  • A paperback edition
  • A hardback edition (with or without a dust jacket – your choice!)
  • An Amazon Kindle eBook edition
  • A Barnes & Noble NOOK eBook edition
  • An Apple iBooks eBook edition

That’s over $1,000 of additional formats, all for free, when you start publishing your masterpiece today with the A+ rated and #1-rated self-publishing company according to the Better Business Bureau and Top Consumers Reviews, respectively: Outskirts Press.

Enter promotion code 5Editions in your shopping cart when you place your order now to take advantage of this amazing, limited-time offer.

Would you like help choosing your best self-publishing option? Connect with Outskirts Press now in whatever manner is easiest for you:

“I am very familiar with the self-publishing business. I have written and published four prior books using another publisher. But the process with the other publisher was very complicated and at times even painful. I picked Outskirts Press for my last book and it was a great choice. My Author Representatives guided me through the publishing process and the process was the most efficient that I have experienced. And you produced a beautiful book.” – Dale Cathell, author of Pete the Greek: An Entrepreneurial Life

 

Self-Publishing Author Spotlight on Bob Love

At Outskirts Press, Inc., we take great pride in celebrating the work of our successful self-publishing authors, and we do so in many way, including through our Self-Publishing Author Spotlight blog series. Today we shine the spotlight on Outskirts Press author Bob Love.

Bob Love was born in 1933 by a mid-wife at Mountain Home, Elmore County, Idaho, and raised in the territory in which this story is set. From age four years, he spent the summers with his aunt and uncle, the county road overseer, following along the 80-mile road through Pine Grove, Featherville, Rocky Bar, and over the summit of Mt. Baldy to Atlanta, opening and maintaining the corridor.

Love spent his 52-year career in law enforcement and the insurance industry. He served for 43 years as an independent adjuster/investigator including major case aviation, maritime and commercial risk cases. His research stretched from the conception in 1957 to the publication of his first non-fiction book, Destiny’s Voyage, in 2006.

Following his Korean War service in the USAF Love joined the Boise Police Department. He ultimately became the Chief of Police in Nyssa, Oregon, then served as a detective for the Ada County Sheriff in Idaho. Declining a bid to run for Sheriff, Bob entered the independent adjuster profession in Idaho. In 1967 he took a mid-winter trip with his wife and daughters to Fairbanks, Alaska. He also spent two and a half years in Hawaii handling major case claims, including aircraft accidents in the Marshall Island and during filming of the Magnum PI TV show. Love has been a student of journalism since he was editor of his high school paper, and his college major before the military draft interrupted his studies. Now retired Love resides with his lovely companion Patricia and their Bishon, Murphy, in Boise, Idaho.

Peg Leg Annie: Pistol Packing Madam, Rocky Bar, Idaho Territory

Annie McIntyre is a four-year-old girl from an Iowa farm, trekking across the vast uncivilized lands of the American frontier. This is a young girl growing up in an Idaho Territorial mining camp of Rocky Bar whose experience from the gunfight in the street involving her father, a marriage to an abusive man old enough to be her father, and the birth of her children, escaping the abuse of her miner husband, and leads Annie on a path to destiny. Being alone and in need of self-preservation she became a saloon dancer ultimately forming her own brothels. Becoming a strong gruff woman packing a .44 pistol, she still had a compassionate soul and humanitarian spirit, evidenced by her aid and financial assistance to miners. Then tragedy struck in the high mountains when caught in a snowstorm. Annie McIntyre Morrow’s story tells of the strength and resolve of this pistol-packing madam to survive. For the first time, this story lays to rest the identities of the two people who become the most intertwined in her life. The ending will perhaps pose controversy among those who hold Annie’s lifestyle in disrespect, but the author finds a deeper understanding through his personal faith. After hundreds of articles over the years this is the first book written about the life of Peg Leg Annie McIntyre Morrow. As her great-grand daughter in-law states, “she can now rest in peace.”

Mr. Love recently sent us an update on the exciting successes he has experienced with Peg Leg Annie:
“I want to tell you how pleased I am with my book. The cover has struct a chord and raved about in the local area where the story originates. My first book signing went off with a bang. Reception great, sold over $1300.00 in the 4 hours of the signing in Mountain Home, ID. The Museum Director, Debbie Sh0emaker, did a great job promoting including baking cookies in shape of the book with the cover in color projected on them. She baked a large 2 section cake, one with the book cover and one with an excerpt written in blue letters on white raised and scrolled page. It was held at the public library. More signings have been requested in the Boise (Treasure Valley) area and articles written. I was also invited and appeared on Boise State Univ. PBS Radio. I has been a thrilling ride and I hope it continues a little longer. The book quality is beyond my expectations and admired by all who have bought and read it. A plus side is I find readers saying it has enlightened their interest in researching more about the places I mention in the book as they read along with it. I am flattered by their comments and very pleased about the side benefit of education the readers are expressing. Thanks again for Lisa and the people of Outskirts Press.”

 

Thank you, Bob. And congratulations on all your successes.

Are you ready publish your masterpiece with the A+ rated and #1-rated self-publishing company according to The Better Business Bureau and Top Consumer Reviews, respectively? 

Start Publishing Today

Two More Outskirts Press Authors Have Just Won Awards

Congratulations to Katie Patterson and Debra Parker Oliver, two more self-publishing authors who have just won Next Generation Indie Book Awards for their Outskirts Press publications.

rideaward

Everything Happens for a Reason in RIDE.

Seventeen-year-old Alyson Butler is living a dream life in Los Angeles, California, and she’s hoping for the perfect summer before her senior year. The daughter of two successful Hollywood professionals, she enjoys a life of privilege, wealth, parties, and independence—as she rarely sees her parents. But when an unfortunate decision lands Alyson in rural Minnesota as punishment to spend the summer with her grandparents at Davis Lake, she quickly realizes that living in this small town will be a far cry from the glitz and glam she is accustomed to. A slow start at the lake has Alyson believing she won’t survive beyond the first week, but things begin to change when the seemingly perfect Marc Maylore and his friends arrive a few doors down. As Alyson tries hard to keep her own secrets from those she meets, she soon realizes there may be more to this little town than she initially thought—and that anyone can be hiding something. Ride is a story of love, loss, friendship, lies, and self-discovery. As Alyson soon learns, moments in life define us, but it is our choice as to who we become.

Ever since she was born, Colorado native Katie Patterson has spent summers at her grandparents’ lake house in Minnesota. She completed Ride, her debut novel, years ago at the age of fifteen and now attends the University of Colorado, Boulder, studying Biology and Secondary Science Education. Katie hopes to complete her second novel soon.


legacieslivingroom Legacies From the Living Room is an emotionally powerful love story about family, commitment, and living in the midst of dying. It is a unique memoir written not by an individual who is dying, but by a spouse faced with caregiving and loss. It is targeted for family members facing the terminal illness of their loved one as well as the professionals who are responsible to care for them.

Debra Parker Oliver is the Paul Revare Family Professor of Family Medicine, in the School of Medicine, at the University of Missouri. She has a Masters of Social Work and a PhD in Rural Sociology from the University of Missouri. She was a hospice social worker and administrator in three hospice programs for a total of more than 20 years. After getting her doctorate she continued her commitment to the improvement of hospice care through research with more than 170 peer-reviewed articles related to palliative and hospice care. In an effort to teach and advocate for those facing cancer and terminal illness Debbie and her husband David created a blog to share their journey with others. The received the Project Death in America Community Education Award from the American Academy of Hospice and Palliative Medicine two weeks before David passed away. Debbie now continues the journey through grief and bereavement, continuing her commitment to share her journey.

Please join us in congratulating them both!