Save $130 When You POWER LAUNCH Your Book This Month!

PROMO CODE: bklaunbdl


Outskirts Press wants to help you hit the ground running in your marketing efforts. Order our popular Book Launch Bundle today and receive an instant 10% discount on the already discounted-bundled price for four of our most popular and effective marketing options! It’s the perfect way to promote your book effectively and affordably.

The Book Launch Bundle powers up your book marketing campaign to reach multiple audiences on various marketing venues: social media, print media, broadcast, and other formats where readers are introduced to books. These offer authors a multipronged promotional push:

  • Custom Press Release with international distribution
  • Social Media Setup, which lets you market to a large online audience cost-effectively
  • Book Video Trailer with YouTube Distribution to announce your book in a compelling marketing video
  • Book Marketing Specialist who will collaborate with you 1-on-1 to jump-start—or restart—your book marketing efforts!

To take advantage of the bundled discount PLUS an additional 10% off, simply enter promo code bklaunbdl at checkout when purchasing the Book Launch Bundle today.

Marketing Your Travel Book in Five Simple Steps

If you’ve spent much time reading the literature of travel, you’ll already know that there are many handy quotes about the process. St. Augustine, for example, is credited with saying that “The world is a book, and those who do not travel read only one page.” If you’ve recently self-published a book on travel, clearly you’ve seen more than one page of that book … but what about your readers? How do you ensure that they move from browsing to buying?

We have a few ideas to get you started. Take advantage of them all and before you know it, you’ll have put your travel book on the map… so to speak:

ONE: Consider the “Who?” Who are your readers, really? Are they travelers like you, in that they actually move through the physical world and are looking for templates to follow? Or are they what publishers used to call “armchair travelers,” those readers who much preferred to live vicariously through others than to conduct the trips (and endure potentional hardships) themselves? This being 2021, the conversation about ableism is now well-developed, and we now know that many readers pick up travel books to empower themselves, and to enable themselves to experience the world in a way that maybe they couldn’t have otherwise.

So, with your readers in mind, share content that gets them excited about travel, such as quality social media content and engaging lists and articles. Also provide content that helps your readers plan a trip themselves, including sample itineraries and how-to videos. And lastly, provide content and links that will help them take action, such as booking a trip, making a reservation, or contacting a travel agent.

TWO: Consider the “What?” As in, what’s your niche? Travel books happen to occupy a difficult niche, as do many other genres, in that they’re read heavily but only by very specific audiences, and sales numbers only occasionally make them blockbuster successes. (Cheryl Strayed’s Wild is a great example of an exception, for example.) What this means for self-published authors is that you need to find people who are already interested in travel narratives. Once you find these people, they are an easy sell. And in the age of information, finding them is easier than previous generations could even dream about. Look for those Facebook groups dedicated to travel and ask if anyone is interested in experiencing a new travelogue. Hop on Reddit and start a conversation about the destinations you visited. Use your niche to your advantage!

THREE: Consider the “When?” When it comes to travel, the time of year really matters. Take care to highlight seasons in your marketing, especially on visually-driven platforms like Instagram, Pinterest, and Facebook: fall colors, winter activities, and seasonal foods go over really well in framing your marketing strategies! Also highlight local holidays, destinations to celebrate, and festivities to attend. Tackle other timely elements that can become the focal point for effective marketing content. Extra content to include on your blog, social media, or website might include local events guides or seasonal restaurant menus.

FOUR: Consider the “Where?” As with the time of year, your destination really and truly makes a difference in your marketing strategy! In your marketing materials, make sure to explore destination-specific highlights such as exclusive events and local sights. Take care to showcase the local food and beverage scene, including restaurant recommendations, wine tastings, and foodie-favorite festivals. And lastly, intentionally acquaint your readers with little-known travel tips, such as where to find off-the-beaten paths and little-known treasures which will enable them to truly appreciate your favorite experiences.

FIVE: Consider the “Why?” Why do your readers read? Why do you write? And most importantly, why do we travel? Remember, the art of a travel book is evoking the feeling of expansion, of exploration, for those who have not had the liberty or means or luck to travel the way that you have. In a sense, this puts a burden of responsibility on you. What can you say and do in your marketing to embrace those readers of limited mobility, who are perhaps constrained by money or by their own bodies and prevented from conducting a trip like yours? You have the ability–and the opportunity–to bring this grand world of ours to your readers. If there’s a more beautiful idea, we haven’t heard it yet.

As Henry Miller put it, “One’s destination is never a place, but a new way of seeing things.” What better way of helping make the world a better place than by making it possible for your readers to see our beautiful planet through fresh eyes? We hope you’ll take the time to invest in your book’s marketing success now that it exists in this beautiful world of ours.

Do you need some fresh ideas to market your book?  FREE resources in the Outskirts Press Marketing COACH Dashboard are available for all our self-published authors.

Go Wild, Then Write About It; Then Publish That Travel Book

perf6.000x9.000.indd

Not every traveler is a storyteller, but every storyteller takes readers on a trip, whether it’s down memory lane or far afield, in far-flung places which may or may not be on their respective bucket lists. Writer J.E. Leigh observes that we all of us crave the feeling of being special, of reaching beyond our boundaries to seize on something grand and greater than ourselves, whether for a fleeting moment or the length of a book. Says Leigh, “This simple yearning is in us all, hardly recognizable, often only the merest hint that there is something more to us. This is why we seek out new places … we want to remember a somewhere that gave us the space to expand ourselves, to become a little more of who we truly are.”

Rather than reveling in our day-to-day lives, experiencing a travel book is often where we are most ourselves, our boundaries most vulnerable to being smashed. We remake our lives in reliving the travels of others, and we do so without breaking the bank.

But how does one write a good travel book? And how does one write a good travel book in the digital age, when one not only has other writers as competition but also bloggers, Instagrammers, and vloggers? We propose that there are three simple keys to writing and publishing a successful travel book that will set you apart.

ONE: Figure out what holds your experiences together. When you are traveling, often it’s enough simply to be on the move; everything feels like it holds together and makes sense together simply because it’s happening in sequence and to you. But when you sit down to write your book, whether you’re drawing on memory or your travel journals or your Instagram account, you’ll quickly realize that the story doesn’t fit perfectly together so easily afterward. So how do you keep all the various fiddly bits from flying to pieces? You figure out a narrative architecture, just as you would with fiction! Who are your characters, and what are readers meant to learn about them? Will you keep your book linear in time and place or will you let themes and life lessons be your chapter anchors? Diagram your various ideas and pick the one that feels right to you … and the most cohesive.

TWO: Craft the perfect name. Consider all the great titles to all of the equally great travel-related books you’ve read recently. Cheryl Strayed’s Wild comes to mind (short and sweet) but so does Bill Bryson’s In a Sunburned Country (direct and evocative). There’s Stephan Braxton’s An American Nomad, which tells you everything you need to know; and Kay Peterson’s Chasing Rainbows, which raises images of light-drenched asphalt and lush hillsides rushing by. A good title is more than just a search term; it’s the anchor for your book, and central to how you conceive of your experience. Don’t wait to come up with a title. The moment you find your title is the moment you find the heart of your travel narrative.

THREE: Be authentic. You’ve heard it before, elsewhere, and often. But it can never be said too often that the most reliable key to success as a travel writer is to be true to yourself, and to your experience, and to your own voice. What do you have that an Instagram picture doesn’t? You have nuance. And what about the blogger? You have time and many, many more blank pages to unfold the nuances of your experience without the forced completion of the short post. Vloggers, too, rely on brief and to-the-point videos to highlight the visual impact of a place, but you get all of the beautiful intricacies of narrative, and characterization, and atmosphere, not to mention the opportunity to indulge in all the other senses that vlogging can’t capture — taste, smell, and the sense of touch.

Once you’re published, highlighting the manner in which your prose captures ALL the senses of a location makes for fantastic marketing opportunities since whoever said “a picture is worth a thousand words” was clearly a photographer instead of a writer. The weight of proof has become a burden, and no picture can make you feel what a powerfully atmospheric sentence can. Be authentic and bring your readers into your experience with all the power that words can muster!

Travel often brings out the best of us. We hope you’ll take this opportunity to further hone your craft and bring your unique world travels to your readers in new and fresh ways!

So, are you ready to publish your masterpiece with the A+ rated and #1-rated self-publishing company according to the Better Business Bureau and Top Consumer Reviews, respectively? If so, connect with Outskirts Press right now in whatever manner is easiest for you:

• Call 1-888-672-6657.
• Live chat at OutskirtsPress.com.
Schedule a no obligation consultation with a Publishing Consultant.

Your Book Can Be a Worldwide Traveler Too!

If you could go anywhere in the world right now, where would you go? What if you could simply travel anywhere you wanted? Imagine the sights and sounds, the incredible locations and cuisine!

Now imagine you could send your book all over the world. All those amazing places you’ve just imagined—and now your book is there! With Outskirts Press, worldwide distribution of your book is no longer a dream, but a reality!

Outskirts Press boasts the most extensive distribution in the industry! You’ll enjoy the luxury of a worldwide market AND circulation of your book with celebrated names, such as: Barnes & Noble, Amazon, Baker & Taylor, Ingram, Bertram and more!

Once you choose to self-publish with Outskirts Press, you can count on us to handle all the thorny details of book distribution, like setting up with each distributor, foreign taxes and more. And the best part is that no matter where in the world customers buy your book, you’ll receive 100% of your net royalties – no small print, and no strings attached!

Need help getting started? Your personal Publishing Consultant is ready to help you today. There are three convenient ways to connect:

  1. Call us at 1-888-672-6657 (OP-BOOKS)
  2. Live-chat with us via our website
  3. Go online to schedule an appointment

Publish Now in Time for Holiday Book Sales

Believe it or not, if you’re a self-publishing author (or want to be) now is the time to start publishing your book if you want to be ready to reap the rewards of holiday book sales (when the majority of book sales take place).

You’ll be happy to know Outskirts Press makes the road to publication a simple one. In fact, we’ve boiled it down to 7 simple steps:

  1. Connect with your personal Publishing Consultant to answer all your questions about starting the self-publishing process.
  2. Submit your manuscript to Outskirts Press.
  3. Connect with your author representative for one-on-one assistance throughout the publishing process.
  4. Relax while Outskirts Press creates your digital files for you to review
  5. After making sure your files are perfect, approve your book for publication
  6. Before you know it, you’re a published author, holding your paperback or hardback in your hands!
  7. While you wait for your masterpiece to become available worldwide on sites including Amazon, BarnesAndNoble.com, and elsewhere, start working on your marketing efforts.

When you start publishing today, you will receive a $300 credit with the purchase of either the Ultimate Black & White or Full-Color publishing package. You can use your  credit toward additional pre-publication services or upgrades to your package, like:

• Professional Copyediting
• Professional Custom Cover Design
• eBook Publishing
• A Book Video Trailer, and more!

As if that weren’t enough, we will also format, publish, and distribute a FREE Amazon Kindle eBook Edition (a $299 value) when you order either the Ultimate Black & White or Full-Color package.

For more information and help choosing the best self-publishing service, contact your Outskirts Press Publishing Consultant today. There are three easy ways to connect:

“Over the years, I have been encouraged to share my life story with others to inspire them to believe in their ability to follow their dreams. However, I needed a book to do this and finding Outskirts Press proved to be the best publishing choice I could make. Outskirts Press provided me with the professional, beautiful book that I envisioned. All their employees are outstanding and know what it takes to make my dream come true. I sincerely thank them all.” —Inez A. Lasso, author of A Singing Journey

Author Poll: Writer Carolyn Bryant wants your help with her cover

Carolyn Bryant is self-publishing a book with Outskirts Press. And she wants your help deciding her book cover.

Book Summary

“I love you Holli!” “I love you Brooklyn!” The author shows how precious a sisters bond can be when developed by spending time together. This sweet story of two sisters who learned that a walk together was creating a bond that will last a lifetime.

About the Author

CAROLYN BRYANT – Author of her first book “No Shoes”, wife, mother and Granny to her amazing grandchildren. Sister to the siblings she disagreed with from time to time!

Please take a look at two possible covers below and then vote on the choice you recommend for Carolyn.

Click on the thumbnail below to enlarge Cover Option A (opens in new window)

Cover A

Click on the thumbnail below to enlarge Cover Option B (opens in new window)

Cover B

If you don’t see the survey below, click here to visit the webpage version.

Editing Tips for Busy Writers

When readers are browsing for a new book, they’re going to be drawn to a great book cover and a catchy title. They’ll read the blurb on the back cover, but before actually taking the plunge and hitting the BUY button, most readers will skim the first few pages of a book that interests them… And if these pages are riddled with errors, the consumer is off to the next title.

In order to be taken seriously, self-published books must be professionally edited.

Often authors are so anxious to get their books in print that they skip this crucial step. Others feel their book is fine because their mother or their next-door neighbor checked it over… But take a look at Amazon reviews, and you’ll find that the biggest turnoff to a reader is a poorly edited book filled with silly mistakes and serious flaws — problems that an editor would never let slip through the cracks. If the reader is preoccupied with incorrect punctuation, word choice, and grammar, they won’t be able to focus on what your book is trying to say.

Most importantly, no matter how thrilling your thriller or educational your how-to, if your book is unedited (or edited by your former first-grade teacher), you will very likely be perceived as an amateur.

Many authors feel confident in their own editing abilities and believe their book is fine without a fresh pair of eyes to review it. They might run a spellcheck, check for typos, and call it good. But a professional editor does so much more than check for spelling.

What can an editor do for you?

A good editor keeps the rules of the English language in mind but also preserves the writer’s unique voice. Each writer is different, and sometimes their style overrides mandates handed down by the grammar police. A good editor will recognize and nurture individual style.

Copyeditors focus on a book line by line, looking for spelling and grammatical problems, consistency, clarity, word choice, sentence structure, verb tense, dialogue, and other issues of style. They also look at the big picture and flag general problem areas in plot, character, point of view, and overall flow.

Did your main character’s name change halfway through your book? An editor will catch it. They’ll also catch embarrassing errors like anachronisms (a smartphone in 1932?) or plot problems (how can your heroine be in two places at one time?). Does the book switch back and forth from past to present tense? Is it filled with long, confusing sentences and page-long paragraphs? An editor will fix these problems.

It’s difficult to edit your own work, as just about any author will tell you. Whether you’re a bestselling author or a brand-new writer with your first book, an objective professional review/edit of your work is a crucial step. And the readers you’re hoping to attract will be more willing to hit that BUY button if they’re not distracted by poor presentation and awkward sentence structure!

***

Outskirts Press offers high-quality copyediting services for manuscripts of all lengths and types. This May, we will edit the first 15,000 words of your manuscript for free when you purchase the Ultimate Black & White or Full-Color publishing package.  Yep! That means most full-color children’s books will receive free editing of the entire manuscript all month long! Just enter promo code coverkdedi in your shopping cart during checkout.

5 Reasons to Fall in Love With Self-Publishing

Times have changed, haven’t they? And self-publishing has changed the world … and the publishing industry right along with it. There are so many reasons why authors, including those who may have previously been traditionally published, are eschewing the old ways and trying something new, and February is the perfect month to try it out yourself. Once you learn more about self-publishing, you may even find that you love this option, too! Here are five reasons why publishing in the lead up to and in the immediate aftermath of Valentine’s Day might just be exactly what your year needs to kick into gear.

1. Timing

It’s a new year, yes, but it’s also not quite brand new anymore. Which is to say, the hectic holidays are past, and the doldrums of spring are opening up before you. What better time of year to knock out that project you’ve always wanted to? Finishing your book and preparing it for publication takes a lot less time than it used to with the advent of self-publishing. The period between mid-February and Memorial Day is an excellent time to finally complete your manuscript and submit your book for publication … just in time for a late spring or early summer debut!

2. Velocity

Traditional publishing is a slow process. There are the dreaded query letters, the time spent waiting to hear back from agents or editors, and the time spent agonizing revising your manuscript to meet someone else’s editorial suggestions. If your book does get picked up by a firm, it can take over a year to see your book in print … and that’s a best-case scenario! The self-publishing process is often completed within a few months, as we’ve indicated above. Not only does this mean you don’t have to wait to see your book in print, but it also opens up even more doors for writing adaptive, timely, and responsive works that touch upon issues still being actively discussed in the public sphere. You can now publish books that are current and in response to readers’ desires!

3. Rights

When a book is traditionally published, its author may have very little control over the fate of the manuscript. Editors and agents decide if a book is print worthy, while a publishing firm decides upon the book’s cover art, layout, and price point … all without consulting you, the author. Once you hand over your manuscript for a traditional publishing company to publish, you are essentially giving up all rights and control over the final product. Meanwhile, should you choose to self-publish your book, you remain in charge, and you decide when your manuscript is ready to be published. The final outcome and the final product are the product of your singular vision, not publication by committee!

4. Quality

The quality of print-on-demand (POD) books has come a long way since the inception of self-publishing more than two decades ago. In addition to higher quality printing methods and a wider variety of formatting options, many self-publishing companies now offer a variety of professional services such as copyediting and cover design to ensure that your book receives truly top-notch, red-carpet treatment. There are no barriers to a high-quality product anymore, and your book will positively shine in both digital and print formats.

5. Individuality

Traditional publishing is all about making money, and traditional publishing professionals end up choosing to publish “sure thing” bestsellers over unique, specialized works in order to cover their corporate bottom line and satisfy shareholders. To do so, they need books that appeal to the mass market, but not all authors are targeting the mass market. Self-publishing allows you to write for a niche market … and better yet, it allows you to print, distribute, and market for a niche market, as well! In the world of self-publishing, blockbuster success doesn’t have to come at the price of your book’s individuality, its unique voice and architecture. Everything special and unique which wrapped you up in writing can still be there in its final form, and what’s not to love about that?

So, are you ready to publish your masterpiece with the A+ rated and #1-rated self-publishing company according to the Better Business Bureau and Top Consumer Reviews, respectively? If so, connect with Outskirts Press right now in whatever manner is easiest for you:

 

Crisp Cover Copy That Crackles & Pops

There once was a time when you might venture forth to browse the shelves at your local bookstore or library, run your fingers along a hundred or so spines, and snatch up the book that most grabbed your attention. These days, the process of book browsing has become primarily a digital affair, and many of us now spend our time scrolling through book listings online with Amazon and Barnes & Noble. But in one thing, we haven’t evolved. Despite mostly eschewing cliches, one continues to haunt us: “don’t judge a book by its cover!”

These words haunt us because of their impossibility. We do judge books by their covers, and in an era of rapid digital evolution, we’re still drawn to books with interesting, professional cover design and sparkling cover content that convinces a book browser to become a book buyer.  While e-book formats sometimes require less emphasis on physical appearance they still need distinctive, eye-popping covers just like their hard copy counterparts because a viewer’s first look at a new book is often in online search results, where the cover thumbnail image is literally the size of a thumb.  The cover needs to bounce off the screen!

If your front cover is your book’s first impression, your back cover content (typically a synopsis, sales copy, and/or author biography) needs to make a lasting one. In a digital, print-on-demand, self-publishing world, it’s important to realize that this back cover content isn’t just for the physical book cover — it is also commonly used as the sales copy (otherwise called “the annotation”) for the detailed sales page on sites like Amazon and Barnes & Noble. Most book buyers thoroughly read the sales copy of the books they are considering, so this is not a detail you can ignore. Your cover copy needs to be pristine, persuasive, and perfect (not to punctuate a point).

And that leads many self-publishing authors to an inevitable question? Should you write your own sales copy?  Certainly you’re capable of it, right? After all, you wrote the book it’s for! But, writing something that educates or entertains is different from writing something that sells.  Different skill sets sometimes require different experts, and it’s okay to ask for help.

The skilled writing and editorial team involved in the Outskirts Press  Cover Text Refinement Option knows what it takes to transform a browser into a buyer! With this optional production option, you’re telling your readers that your book is worth their time and money because you’ve made it the best it can possibly be–both inside and out. Meanwhile, the Outskirts Press copywriters will craft compelling content (typically with fewer alliterative phrases than this blog positing) that hooks your readers and makes them want to know more about you and your book.

You’ve spent so much time and energy creating your masterpiece–don’t let your hard work go unnoticed! Amazing back cover copy can make the difference between someone viewing your book…and someone buying it.

For more information about self-publishing with Outskirts Press, get in touch with a Publishing Consultant. There are three convenient ways to connect:

Learn More

Claim 5 Complimentary Book Formats by Publishing Today

How do bestselling self-published authors sell so many books? Sure, they often use high-quality publishers like Outskirts Press, so their books look great on the inside and out, but most bestselling authors also have multiple formats of their book available for sale. When you have a paperback version, a hardback, an Amazon Kindle eBook, NOOK eBook, and Apple eBook, you provide discerning readers 5 different formats from which to choose. This translates to more availability worldwide, better search results, more browsers, and more buyers.

And right now, all 5 formats are FREE when you publish your book with Outskirts Press. But hurry, this amazing deal, valued at an additional $1,350, won’t last long.

Simply publish your book today with the Ultimate Black & White or Full-Color Publishing Package and you will receive:

  • A paperback edition
  • A hardback edition (with or without a dust jacket – your choice!)
  • An Amazon Kindle eBook edition
  • A Barnes & Noble NOOK eBook edition
  • An Apple iBooks eBook edition

Enter promotion code givingtues in your shopping cart when you place your order now to take advantage of this amazing, limited-time offer

So, are you ready to publish your masterpiece with the A+ rated and #1-rated self-publishing company according to the Better Business Bureau and Top Consumer Reviews, respectively? If so, connect with Outskirts Press right now in whatever manner is easiest for you:

“I am very familiar with the self-publishing business. I have written and published four prior books using another publisher. But the process with the other publisher was very complicated and at times even painful. I picked Outskirts Press for my last book and it was a great choice. My Author Representatives guided me through the publishing process and the process was the most efficient that I have experienced. And you produced a beautiful book.” – Dale Cathell, author of Pete the Greek: An Entrepreneurial Life