Run for (Your Custom) Cover!

First impressions matter in the world of book publishing, but self-published authors sometimes find themselves at a disadvantage. To the uninitiated, there’s often more to a book cover than meets the eye.

A book’s cover speaks volumes about its content and style. Cover art and typography give prospective readers instant data they can use to assess the value of your book:

  • Book genre — from romance novel to a science fiction to a spiritual memoir or historical nonfiction
  • Intended audience — children or adults, men or women (or both)
  • Book title, author, whether it’s part of a series and more

This visual shorthand is designed to intrigue and inspire readers to investigate further … but even with all that in mind, these aren’t the only functions of a book cover! Every cover is replete with ISBN numbers, biographical snippets, blurbs, summaries and other vital components that must impart essential information, yet integrate seamlessly with its visually appealing elements. With so much at stake, how is a self-published author supposed to construct a cover that can hold its own among the thousands of other books out there on the market?

A custom cover can help your book reap all the benefits of making a powerful first impression. And for a limited time this October, we’re offering a FREE Custom Cover Design (valued at $399) with the purchase of our Ultimate or Full-Color Publishing packages.

With this promotion, your book will:

  • look professional, lending you credibility as an author
  • be visible, hooking potential readers’ attention as they browse through their options
  • reach your ideal audience, and be encoded with all of the subtle visual hints specific to their favorite genres
  • be informative and comprehensive, providing all of the necessary components to make your book marketable, including details like ISBN numbers and details to convey your book’s story, characters, themes, motivations and underlying messages

To claim your free Custom Cover from Outskirts Press, follow these two steps:

  1. Enter the promotional code FreeCover-October at checkout
  2. Then, once you connect with your Publishing Consultant, you will receive the activation code you’ll need to add the custom cover to your purchase

If you want to more information about this offer, or about our Ultimate or Full-Color Publishing packages, get in touch with your Publishing Consultant. There are three convenient ways to connect:

  1. Call us at 1-888-672-6657 (OP-BOOKS)
  2. Live-chat with us via our website
  3. Go online to schedule an appointment
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5 Ways to Get the Most Out of Self-Publishing Creative Services

Whether you’re a new author, a seasoned pro or just thinking about self-publishing, there’s always a lot to consider along your publishing journey.

Many authors find themselves overwhelmed with all the “little finishing touches” that add up to a huge workload just to get their book in tip-top shape for publication: creating a beautiful cover; crafting cover copy that’s both SEO-friendly and compelling to prospective buyers; polishing the manuscript until it’s flawless; formatting for a beautiful paperback and hardcover book, as well as for a fully functional ebook … You’ll need to be a Jack/Jill-of-all-trades with a lot of time on your hands to cover all that creative territory!

Understandably – and wisely, we might add – many authors hire professional creatives with specialized skills to take these tasks off their hands. Here are five smart ways to get the most out of these creatives services and save money in the process.

  1. Look for money-saving bundles. No one wants to get nickeled and dimed when they self-publish. Our publishing packages are assembled to help you get everything you need to publish and market your book at a discounted package price. From comprehensive One-Click Suites tailored to specific book genres to publishing packages such as the Ultimate and Full-Color, bundles save you time and money, and spare you the stress of cherry-picking services.
  2. Think outside the bundle. There’s no need to accept an all-or-nothing approach. Not only does Outskirts Press package the essentials into convenient publishing suites, but we have scores of optional custom creative services you can select or add to your publishing package, including Custom Cover Design, Custom Illustrations, Professional Copy Editing and Enhanced Interior Formatting. In fact, we offer more creative options than any other self-publishing company.
  3. Personalize, customize, revitalize. Never feel you must purchase more than what you need. Although Outskirts Press publishing packages are exceptionally well crafted, you’re always free to build your own menu of services to get something that’s fully customized to your needs. It costs nothing to chat with an Outskirts Press Publishing Consultant at 1-888-672-6657 or via our live online chat option; a consultant can help you choose the perfect products.
  4. Rely on specialized expertise. Once you’ve chosen your package and/or creative options, know that you can relax and hand off the heavy lifting to graphic designers, professional formatters, marketing copywriters, seasoned copy editors and other talented creative service providers with experience in the publishing industry.
  5. Never be afraid to ask for help. It’s our desire to always tell you “yes.” We realize every author’s work is unique and every situation is different — so if anything is ever “close but not quite,” let us know and we’ll make it perfect for you. Outskirts Press will always work with you one-on-one to ensure you have the services you need and that those services are delivered to you in a manner that works best for you.

At Outskirts Press, we want to help bring your unique vision to life. Your book is a one-of-a-kind work, so we’ve designed a full range of products from which you can pick and choose to get service that’s as unique as your book! Learn more about which ones are right for you by speaking with an Outskirts Press Publishing Consultant at 1-888-672-6657 or via the live online chat option on our website.

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Once Upon a Cover: The Power of Eye-Catching Copy

There once was a time when you might venture forth to browse the shelves at your local bookstore or library, run your fingers along a hundred or so spines, and snatch up the book that most grabbed your attention. These days, the process has a digital equivalent, and many of us readers lose hours upon hours of our lives scrolling through listings on Amazon and Barnes & Noble’s online stores before settling on the books which pull us in. But in one thing, we haven’t evolved. Despite mostly eschewing cliches, one continues to haunt us: “don’t judge a book by its cover!”

These words haunt us because of their impossibility. We do judge books by their covers, and in an era of rapid digital evolution, we’re still drawn to books with interesting cover art over those with basic or template designs. And while e-book formats sometimes require less emphasis on physical appearance (interior formatting is simpler and a full cover design is not always necessary), they still need distinctive, eye-popping cover artwork. And since the reader will be viewing the cover on a screen–often the size of a business card–it is very important that the design is appealing and captures the essence of the book.

If your front cover is your book’s first impression, your back cover synopsis is a very valuable second; you’re targeting your reader, pulling them in, and convincing them that this is a book worth investing in. One typo or missing element could make the difference between your sales being “okay” and “wow!”

And, it’s important to realize that this back cover content isn’t solely for the actual back cover — it is also the sales copy (otherwise called “the annotation”) for the detailed sales page on sites like Amazon and Barnes & Noble! Most book buyers thoroughly read the sales copy of the books they are considering, so this is not a detail you can ignore.

But should you write your own sales copy? Writing something that educates or entertains is different from writing something that sells. As a professional author, it’s important to know when to ask for help.

The skilled team behind our “Cover Text Refinement Option” knows what it takes to transform a browser into a buyer! With this optional production option, you’re telling your readers that your book is worth their time and money because you’ve made it the best it can possibly be–both inside and out. Meanwhile, the Outskirts Press copywriters will do what it takes to hook your readers by professionally summarizing your manuscript, creating eye-catching headlines, and writing a compelling author biography.

You’ve spent so much time and energy creating your masterpiece–don’t let your hard work go unnoticed! An amazing back cover and sales annotation can make the difference between someone scrolling past your book…and someone buying it.

Have questions? For more information about self-publishing with Outskirts Press, get in touch with a Publishing Consultant. There are three convenient ways to connect:

  1. Call us at 1-888-672-6657 (OP-BOOKS)
  2. Live-chat with us via our website
  3. Go online to schedule an appointment
Learn More

Amazon Featured Book-of-the-Week

Here’s this week’s Featured Book-of-the-Week available now on Amazon.com!


A Most Daunting Time

by Robert Roach

Price: $17.95

Robert Roach’s “A Most Daunting Time.” Fate has a way of evening out the odds. Melvyn and Sally settled in Kansas in 1919 and began farming and started a family. The Dust Bowl rendered them penniless. An aristocratic oil tycoon, Charles Clark, and his daughter lived quite well through these times. Little did both families know they would be brought together in unforeseen circumstances.

 Learn More > 

 

Please note that product prices and availability are subject to change. Prices and availability were accurate at the time of this posting; however, they may differ from those you see when you visit Amazon.com.© Amazon.com, Inc. or its affiliates. All rights reserved. Amazon, Amazon.com, the Amazon.com logo, and 1-Click are registered trademarks of Amazon.com, Inc. or its affiliates. Amazon.com, 410 Terry Avenue N., Seattle, WA 98109-5210.

 

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Amazon Featured Book-of-the-Week

Here’s this week’s Featured Book-of-the-Week available now on Amazon.com!


A Night With Perseids

by Dee Lovaro

(5 Stars – 1 Customer Review)

Price: $13.95

Dee Lovaro’s “A Night With Perseids.” Have you ever thought that you may have at one point in your life met your soul mate? Could you be in love with someone and not even realize it until years later? For Giovanna, the answer is yes. Constant flashbacks remind her of their past romantic encounters. But, with the pain and regrets, can she face this alone?

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Please note that product prices and availability are subject to change. Prices and availability were accurate at the time of this posting; however, they may differ from those you see when you visit Amazon.com.© Amazon.com, Inc. or its affiliates. All rights reserved. Amazon, Amazon.com, the Amazon.com logo, and 1-Click are registered trademarks of Amazon.com, Inc. or its affiliates. Amazon.com, 410 Terry Avenue N., Seattle, WA 98109-5210.

 

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The Road to Publication

You have a great book idea. Maybe you even have a completed manuscript. You’ve made the decision to self-publish, and you’re ready to start your journey to becoming a published author. But where do you begin? Outskirts Press offers you an easy to follow road map for self-publishing success. Here are the basic steps:

  1. Connect with your personal Publishing Consultant to answer all your questions about starting the self-publishing process and to begin your journey.
  2. Submit your manuscript to Outskirts Press
  3. Meet your author representative for one-on-one assistance
  4. Next, Outskirts Press will create your digital files and send them to you to review
  5. After you make sure your files are perfect, your book will be approved for publication
  6. While you wait for your book to print, you’ll start working on your marketing efforts. This is essential to success!
  7. Before you know it, you’re a published author! Now it’s time to get to work promoting your new book

With Outskirts Press, authors are never alone! Your publishing team will assist you every step of the way. Your team is there to help you develop and publish high-quality books by offering exceptional design, printing, publishing, distribution, and book marketing services. We take the complexity and guesswork out of publishing, and our mission is to help you publish the book of your dreams.

For more information about self-publishing with Outskirts Press, get in touch with your Publishing Consultant. There are three convenient ways to connect:

  1. Call us at 1-888-672-6657 (OP-BOOKS)
  2. Live-chat with us via our website
  3. Go online to schedule an appointment
Get Published

Amazon Featured Book-of-the-Week

Here’s this week’s Featured Book-of-the-Week available now on Amazon.com!


A Place To Call Home: Toby’s Tale

by G. A. Whitmore

(4.5 Stars – 88 Customer Reviews)

Price: $21.95

G. A. Whitmore’s “A Place To Call Home” is the heartwarming and inspiring story of an abandoned white German shepherd puppy named Toby and his cross-country search for a forever home. This book can be enjoyed by dog lovers of all ages.

 Learn More > 

 

Please note that product prices and availability are subject to change. Prices and availability were accurate at the time of this posting; however, they may differ from those you see when you visit Amazon.com.© Amazon.com, Inc. or its affiliates. All rights reserved. Amazon, Amazon.com, the Amazon.com logo, and 1-Click are registered trademarks of Amazon.com, Inc. or its affiliates. Amazon.com, 410 Terry Avenue N., Seattle, WA 98109-5210.

 

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