How Custom Sales Sheets Help You Sell Your Self-Published Book

First impressions are so important! A custom sales sheet helps you create a great first impression that instantly sells your book to reviewers, news outlets, booksellers, librarians, and more. Here’s just a few ways a custom sales sheet sells your book.

1. Cut through the clutter.

Bookselling is a competitive market, and it’s easy for information to get lost in the piles of solicitations. A custom sales sheet helps cut through the clutter so your book catches the attention of the right people.

2. Catch the right people’s attention.

Again, this is a competitive market. A custom sales sheet features enhanced copy and eye-catching professional graphics to make your book stand out.

3. Set a professional tone.

As a self-published author, you want to make sure people take you and your book seriously. A custom sales sheet sets a professional tone that book reviewers, news editors, booksellers, and more are looking for and lends credibility to your work.

4. Provide all the right information.

A custom sales sheet features an image of your book cover and custom graphics that are unique to your book as well as provides book buyers with everything they need to know to make a purchasing decision and follow through. This significantly increases the effectiveness of selling your book.

Here is a sample of a custom sales sheet:

Outskirts Press now offers Custom Sales Sheets to self-published authors. To purchase a Custom Sales Sheet for your book, simply login to your Publishing Center and place the Custom Sales Sheet option in your shopping cart.

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‘Have I said too much …?’ How to preview your book without revealing it all

As an independent author, you’re all too familiar with the quandary of marketing: When, and to whom, should I send free copies of my book? Hardcopies have a small printing cost per book for self-publishing authors, and many fear that an ebook could end up in the hands of someone who might otherwise buy.

The Flipbook First Chapter Excerpt delivers the power of “try it before you buy it” marketing to hook potential readers, anywhere and everywhere you choose to share it … but without sending more complimentary copies than you can afford. Outskirts Press recently introduced this marketing option as a highly cost-effective way to market without incurring printing costs, while still allowing you to display a portion of your book exactly as it was intended to be viewed.

Like Amazon Search Inside the Book, the Flipbook First Chapter Excerpt allows you to provide a preview of your book to encourage your audience to buy, cover or review your book. But the Flipbook’s distinct advantage over Amazon is its flexibility: It’s not tied to the Amazon bookstore so you can use this option to preview the first chapter in many formats and venues …

  • Embed a link to your Flipbook in Custom Press Release that media contacts in radio, TV and newspaper can automatically view
  • Post it on social media as an effective tool in your marketing plan
  • Supply a Flipbook to bookstores to encourage ordering
  • Submit to reviewers to gauge interest
  • Place it on your website and/or blog to entice readers
  • Post your Flipbook anywhere you want your amazing writing front and center
  • You can even let others share your Flipbook preview so you can truly reap the benefit of word-of-mouth marketing!

In addition to this product’s flexibility, it’s also ideal for authors who wish to give readers, media and literary players a tantalizing taste of their work while maintaining close control over how many promotional copies are circulating.

Getting readers hooked is easier than ever with the affordable Flipbook First Chapter Excerpt marketing option from Outskirts Press! To purchase the Flipbook First Chapter Excerpt, simply login to your Publishing Center, place the Flipbook First Chapter Excerpt in your shopping cart.

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Get Thee to Beijing!

The Beijing International Book Fair is just around the corner in August, and while it’s too late to get your book in the mix to exhibit at this year’s fair, you can already purchase the option to exhibit next year in Beijing! After all, you don’t want to miss the chance to display your book before more than 2,000 publishers and 200,000 other attendees!

Book fairs are an excellent way for self-published authors to promote their books and network with industry professionals, and the Beijing International Book Fair is the largest publishing industry event in the Asian Market! This event provides a huge opportunity for self-published authors like you, especially considering China is the most populous country in the world and has one of the longest literary legacies. This market is interested in books translated into their local language as well as the rights to distribute English Language content. English language titles are at the forefront of the market growth in China.

If you write children’s books, we have good news for you! Children’s books authors can be especially lucrative in Beijing, since the government mandates that all Chinese children learn English at an early age. STEM material, academic areas, sports, sports medicine, and military history are also areas that have been in high demand in past years.

Should you invest in our service to exhibit your book at the Beijing International Book Fair, your book will receive valuable exposure with other Outskirts Press titles. A representative will be available to personally answer questions about your book. Outskirts Press will provide the necessary copies of the book and all the necessary contact information for both the author and publisher, so interested parties can make further contact, during or after the fair. All inquiries Outskirts Press receives about your book will be forwarded directly to you for personal follow-up.

The Beijing Book Fair is August 23-27. Hundreds of thousands of visitors attend the show annually to see the books from dozens of different countries. Your book could be there in 2018!

It’s never too early to invest in your book’s future. Now is the time to reserve your spot. Space is limited and is available on a first-come, first-served basis.

Reserve Your Spot

Stock Up on Hot Marketing Materials at an Even Hotter Discount

There are gadgets, and then there are gadgets which change the face of publishing. The Espresso Book Machine is not just a pretty gadget that happens to churn out new books as quickly as the average human takes to brew an espresso; it’s a gadget that has the potential to close the last leg of the loop and put full creative (and financial) rights into the hands of those who have historically been excluded from the publishing process.

I’m speaking of you, the self-publishing author.

While the Espresso Book Machine’s many bells and whistles are nice features — like the database of rare or out-of-print books you can resurrect in all their original glory — the real appeal of the EBM is that it literally as well as physically puts a high-quality printed book in your hand in around seven minutes. For the average self-publishing author, the experience of holding and experiencing the weight of all those sleepless nights and odd hours writing is simply unattainable — that is, without a service like the EBM making a limited run financially manageable. Holding a clean and professional copy of your book is a reward in and of itself, and the expediency for which the EBM is renowned makes it easy to share the joy of your book.

That’s the magic of the Espresso Book Machine — and it’s magic you can put to work for your book with our Espresso Book Machine edition & distribution service!

Sound interesting? Perhaps you might hunt one down yourself. Every year, they’re becoming less of a trial to find, and cropping up in new and exciting places. There’s one at work in the University of Arizona’s library, for example, where undergraduates printed out copies of research-related texts, graduates printed out beautiful bound editions of their thesis projects, and professors printed out volumes of their own masterworks-in-progress.

Members of the public, too, have made the EBM a game-changer! According to Canada’s The Windsor Star, the Windsor Public Library’s EBM alone produced “10,699 books” within a three-year span. And best of all, according to the website WorldCrunch, the EBM and its competitors are on track to “save” the print publishing industry! At the Paris Book Fair, the CEO of the EBM’s main shareholder (reinsurance company SCOR) went on the record to say that the Espresso Book Machine and those who use it “will be the invisible hand that will adjust the market” by making it possible to print either 1 copy of a book or 1000 without the gymnastics of traditional publishing arrangements.

Maybe it’s time to pour a shot of espresso into your book marketing strategy-and we know just how to help! To make your book available through the Espresso Book Machine, log into your Publishing Center and select Espresso Book Machine edition & distribution service.

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Achieve a Sizzlin’ Hot Summer Book Launch!

Ready to let the world know about your book? Great! But what’s the best way? A targeted press release? Facebook connections? A creative promotional video?

Yes — all of the above! Taking a multifaceted approach is a smart way to hit the ground running in your marketing efforts. What that means is organizing a marketing push that reaches multiple audiences on a variety of mass marketing venues: social media, print media, broadcast and any other format where you can reach out to a wide and appropriate audience. It may sound intimidating, but Outskirts Press can help.

The Book Launch Bundle, is ideal for a sizzling summer book launch. First, the package price represents a huge savings compared to purchasing the same services a la carte. But the sizzle really comes with the value of the marketing components themselves: The Book Launch Bundle culls together all the most popular, must-have marketing products into one comprehensive marketing campaign. These services were hand-picked to offer authors a multi-pronged promotional push, and includes:

  • Custom Press Release with distribution
  • PR Publicist Campaign with leads forwarded to you for follow-up
  • Social Media Setup, which lets you market to a large online audience cost-effectively
  • Book Video Trailer & Distribution to highlight your story in a compelling marketing video
  • Personal Marketing Assistant who’ll spend 5 hours assisting you in your marketing efforts!

All you need to do to launch your own book marketing campaign at a discount is login to your Publishing Center and place the Book Launch Bundle in your shopping cart. With just a few clicks, you can set one big marketing machine in motion …

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Introducing the Amazon Launch Bundle

Say hello to the newly offered Amazon Launch Bundle, a package Outskirts Press has created for published authors that includes an Author Profile, a Search Inside option and Listing Optimization. The discounted bundle price of $249 saves you money over purchasing these services individually.

Amazon Author Profiles convert more shoppers into buyers because people like knowing who wrote the book they are considering. If you are an expert who has published a non-fiction book, your Author Profile should share pertinent information about your expertise. If you are a fiction writer, children’s book author, spiritual writer etc. your Author Profile will act as an invaluable space to build your brand.

When setup correctly, your Author Profile will include…

  • your entire bibliography of published books
  • all your book videos and/or video teasers
  • a direct RSS feed to your author blog
  • and so much more!

Search Inside is Amazon’s “online equivalent” to browsing a bookstore. Books that participate in the optional “Search Inside” program through Outskirts Press feature a “Look Inside” icon over their Amazon cover image, which invites potential customers to electronically “flip” through a small section of the book. Amazon claims that books participating in this program enjoy “significant” sales improvement, on average, over books that do not.

The importance of your product sales page on Amazon cannot be overstated, which is why we have also included List Optimization in this amazing bundle! The trick is to include relevant, compelling, sales information (with a marketing slant) in your book description that will not only increase the number of people seeing your page, but will also increase the number of those people actually buying your book. Let our professional copywriters at Outskirts help you utilize the content that search engines respond to and get your book the attention it deserves!

To purchase this option, simply log into your Author Publishing Center at and select Amazon Launch Bundle from the Marketing Solutions menu.

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Amazon Author Profile Now Available

Great news! Outskirts Press now offers an Amazon Author Profile to published authors. Why is this so important? sells books, but the Amazon Author Profile sells you!

What is an Author Profile?

If you look at a book listing on Amazon, you will find the Author Profile, labeled “More About the Author,” below the “Product Details” section. There you will see the author’s photo and biography.

Why do you need one?

Amazon Author Profiles convert more shoppers into buyers because people like knowing who wrote the book they are considering. If you are an expert who has published a non-fiction book, your Author Profile shares pertinent information about your expertise. If you are a fiction writer, your Author Profile is an invaluable space to build your brand. The same holds true if you are a poet or children’s book author. Regardless of the type of book (or books) you have published, your Amazon Author Profile serves one very important task: it sells YOU to your potential readers.

The Author Profile is more than just a new section on your sales page. It is your entire author presence on Amazon. When set-up correctly, your Author Profile includes your entire bibliography of published books, all your book videos and/or video teasers, a direct RSS feed to your author blog, and so much more!

More Perks of the Author Profile Option

  • You can start to attract “followers” to your Profile, just like on Twitter and Facebook, and those followers will be notified when you write a new blog post or publish a new book
  • When participating in our Amazon Author Sweepstakes, you can require sweepstake participants to “follow” you before they are eligible for your free book giveaway
  • You only have to set it up once, no matter how many books you have published. As you publish more books, it’s easy to add them to your Author Profile

How do you set it up?

If you don’t know how to set up everything yourself, no problem. Outskirts Press will do it all for you. For more information and to purchase the Amazon Author Profile option from Outskirts Press, simply log into your Author Publishing Center and select Amazon Author Profile from the Marketing Solutions menu.

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