Top 10 Marketing Options: Here’s What You’ve Been Ordering!

It’s no secret that writing a book is a massive undertaking … until you learn what goes into successful selling! Successfully selling your book is a labor of love for the long haul. Lucky for you, Outskirts Press can ease some of the burden of marketing, so you can focus on writing while we turn our expertise toward promoting your book and increasing your readership!

And, boy, have we ever been hard at it! Here, in no particular order, is an overview of the our most sought-after Marketing Options, based on the latest survey of sales numbers.

EVVY Awards Submission Service

EVVY Awards Submission Service: The EVVY Awards recognize excellence in independently published books. Sponsored by the Colorado Independent Publishers Association (CIPA), the EVVY Awards are judged by a panel of professionals on a qualitative scale of merit in approximately twenty different categories. Every year, Outskirts Press nominates a small percentage of the books published during the course of the previous year for official submission to the EVVY Awards..

Personal Marketing Assistant

Personal Marketing Assistant: Do you know how to develop a book marketing plan or even what should be included in it? Do you have the time and know-how to snag and schedule book signings? Are you confused about when, where and how to implement these and other elements of your book marketing plan? Let your Personal Marketing Assistant do the heavy lifting for you!.

eBook Bundle

eBook Bundle: Save time and money by bundling all three of our e-book editions together. This e-book publishing package is one of our most popular, and no wonder! It includes formatting and distribution of an Amazon Kindle Edition with distribution on Amazon, an Apple iPad/iPhone Edition with distribution through iTunes and the iBooks bookstore, and a Barnes & Noble NOOK Edition with distribution through the NOOK bookstore on Barnes & Noble’s website..

First Chapter Distribution

First Chapter Distribution: With First Chapter Preview Library Distribution, your book cover, synopsis, pricing information and ordering details will run for three consecutive months in a quarter page ad in First Chapter Plus, a monthly catalog where viewers/customers can download and preview the first chapter of your book. Those who are interested in buying copies will have all the ordering details right there in the catalog for their convenience and your benefit.

Google Books Preview Program Submission

Google Books Preview Program Submission: Make your book more discoverable on Google with the Google Books Preview Program, complete with your book cover, an enticing sample for readers to browse and convenient links for buyers to purchase a copy through the major online retailers..

Amazon Kindle Submission Service

Amazon Kindle Submission Service: Amazon is the number one retailer in America (yes, even bigger than Wal-Mart!), and the Amazon Kindle is the #1 e-reader. More formats on Amazon means more exposure on Amazon, and the Kindle is heavily promoted by Amazon..

Amazon Search Inside the Book

Amazon Search Inside the Book: Our Amazon Search Inside the Book marketing option will allow you to take advantage of Amazon’s online equivalent to browsing a bookstore. Books that participate in this program feature a “Look Inside” icon over their Amazon cover image, which invites potential customers to electronically “flip” through a small section of the book. This increases the level of confidence a customer has in your book – most likely leading up to a higher volume of book sales. According to Amazon, books participating in this program enjoy significant sales improvement, on average, over books that do not..

Amazon Launch Bundle

Amazon Launch Bundle: Save 25% on 3 of our marketing services focused on Amazon.com. This bundle includes the following options: Amazon Search Inside the Book, Amazon Listing Optimization and Amazon Author Page.

Custom Press Release

Custom Press Release: Have our professional press release writer compose an original, unique press release for your book, submitted to you for your review/approval, and then distributed to our news wire service on your behalf.

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5 Reasons You Need a Book Marketing Calendar

A book marketing calendar is a priceless document in the self-publishing realm. It contains valuable guideposts to steer your marketing and, ideally, includes ambitious but attainable benchmarks, such as promotion deadlines, book events and other to-do items in one place. It also should serve to inspire you to progress in your marketing efforts by making you accountable for your goals and the timeline for achieving them.

But where do you even begin to create a book marketing calendar? Here are five essential items to include on your marketing calendar for a successful year of selling:

  1. Literary contests. Your calendar should include submission deadline dates for literary competitions that interest you, as well as a list of submission requirements (or a link where you can find them). Remember to set a series of smaller goals for each step of the process so you can complete your registration on time.
  2. Book reviews. Some book reviews do have a submission window, so track these and schedule other reviews that aren’t time-sensitive for other times of the year.
  3. Book fairs and expos. There are many local, regional, national and international book fairs where authors can display their books and make valuable industry connections. Research ones that are appropriate for your genre and track registration deadlines and requirements on your calendar.
  4. Other marketing prompts. There are many little things you can do in between competitions and events to boost your visibility, such as book-signings, book giveaways, social media posts and advertising opportunities. You may wish to schedule specific types of activities for certain days of the week or month so you can easily keep track of your agenda. Social media Saturdays, book-signing Fridays, advertising on the 15th of the month, end-of-the-month giveaways, etc. This would also be a good place to note your monthly marketing budget.
  5. Resources. Add helpful links directly to your calendar for future reference. These should include book competition webpages, online forms, how-to articles and more. This will ensure the information you need is close at hand when you need it, and that you never miss an important deadline.

With careful advance planning and organization, you’ll save time down the road and will be prepared to take advantage of every opportunity available to you.

Want an even quicker path to a well-organized book marketing calendar? The new and improved Marketing Calendar from Outskirts Press offers more than 150 marketing tips, resources and deadlines to help you make 2019 your best year yet — all for just $25!

 

Tactics for Stretching Your Book Advertising Budget

As a self-publishing author, you’re always looking for ways to get your book in front of new readers, and you’re probably looking for ways to stretch your marketing budget too. At Outskirts Press, our Co-Op Advertising Program is the solution!

The Outskirts Press Co-Op Advertising Program is a powerful, yet affordable tool that gives authors
premium advertising exposure for their book in high-quality magazines or periodicals with other Outskirts Press authors—but at a fraction of what it would cost to run a full-color ad on their own.

Authors marketing their books through the Co-op Advertising Program can secure premium exposure for a minimal amount of money. Each book will occupy a 2″ x 2.5″ space within a full-color, full-page or half-page ad alongside other Outskirts authors. The book’s ad space includes a full-color image of the book’s cover, an abbreviated synopsis, ISBN and retail price, along with all the ordering information necessary to purchase the book.

Outskirts Press offers its authors several options to choose from in the Co-Op Advertising Program. Imagine, YOUR book prominently featured in one of these industry favorites:

  • Foreword Magazine, which reaches over 10,000 librarians, booksellers, agents and other industry professionals
  • Spirituality & Health, which reaches over 200,000 readers exploring the spiritual journey to self-knowledge, authenticity and integration
  • Publishers Weekly, which targets 80,000 booksellers, publishers, librarians, wholesalers, distributors and agents, plus more than 360,000 unique monthly website visitors
  • Bookmarks Magazine, which targets a dedicated and affluent readership of 40,000 and growing
  • New York Times Sunday Book Review. Reach an audience of OVER 4 MILLION book buyers with a co-op advertisement in the go-to guide for holiday book shopping… The New York Times Sunday Book Review. Now is the time to start planning for holiday book marketing so reserve your space today

Space is limited and ads fill up fast … Click below for more details on the Outskirts Press Co-Op Advertising Program and see how easy (and affordable) it can be to promote your book nationwide!

 

Master the Market with the Indispensable Marketing Calendar!

Do you get overwhelmed trying to keep up with all the deadlines? Do you find yourself missing deadlines and wondering how to fix it? For busy self-published authors, it’s easy to lose track of deadlines when literally every day of every week of the year is packed full of opportunities!

This is where our 2019 Author Marketing Calendar comes in. At Outskirts Press, we know that successful book promotion requires organization, dedication, and access to resources. You supply the dedication, and we supply the necessary organization and resources to keep you on track!

The Outskirts Press Author Marketing Calendar is a compilation of the most up-to-date, effective and actionable tactics available to help you market your book. It contains literally hundreds of promotional tips, advertising opportunities, important deadlines, social media recommendations, and information about marketing options and services available through Outskirts Press. It even includes photo opportunities for you to post to increase engagement on your social media sites and ideas on how to market your book when you’re on vacation! All of this information is organized in an easy to follow, month by month format including monthly marketing objectives and recommendations to help focus and direct your initiatives.

The Author Marketing Calendar is just one of many options that we offer to help our authors market their books! If you’ve published a book with Outskirts Press, you can purchase the new and improved 2019 Author Marketing Calendar for just $25, and it will become available for review and download immediately upon placing your order.

You can also visit us online at www.OutskirtsPress.com, where you can view additional marketing options here: Marketing Services.

 

5 Ways Awards Boost Books

Whether we care to admit it or not, we are influenced by others in our purchase decisions. We ask friends for recommendations. We read product reviews. We think twice about buying something that has earned a meager 3/5 stars.

Likewise, positive buzz is priceless. In fact, word of mouth is one of the most powerful marketing tools any business can have, including the self-publishing business. That’s why book awards—positive word of mouth from experts in the field—are so much more than a pat on the back for an author. Awards are also an underutilized marketing tool with benefits that go well beyond the warm-fuzzies that come with positive recognition.

Here are five ways book awards can benefit self-publishing authors like you:

  1. You score media visibility. A book award can create media buzz for your book and there’s no better marketing than that.
  2. Readers take notice. Book buyers often rely on reviews and award wins to identify the quality before they make a purchase. So, the more recognitions you get—and the more of them that come from reputable sources—the more value potential buyers will ascribe to your book.
  3. The domino effect. Awards inspire reviews. The more awards you have, the more likely you are to get noticed by other book award panels and reviewers, raising your profile even further.
  4. Amazon shows support. Once a book begins to accumulate book awards, reader engagement and reviews, Amazon will want to back that book. They may promote it as an editor’s choice and the book will likely rank higher in Amazon’s search results. This activity influences purchases, and Amazon wants its sellers to succeed.
  5. The bottom line grows. More awards mean greater visibility, which generally translates into more sales. A feather in your cap is a huge step toward turning pageviews into follow-throughs.

Win or no win, book competitions get your title in front of savvy literary professionals and eager readers.

Feel like you have a potential award-winner in your hands? Let Outskirts Press get you submitted to book competitions so you can compete for prestigious titles and prizes.

 

You Voted, We Listened! Here Are Your Favorite Marketing Options!

Marketing. It can cause more trepidation in writers than the looming task of writing itself. Thankfully, Outskirts Press can take some of the burden of marketing off your shoulders, so you can focus on writing while we focus on promoting your book and increasing your readership! Here is an overview of our most popular Marketing Options, based on the latest survey of sales numbers.

Amazon Kindle Submission Service

Amazon Kindle Submission Service: Amazon is the number one retailer in America (yes, even bigger than Wal-Mart!), and the Amazon Kindle is the #1 e-reader. More formats on Amazon means more exposure on Amazon, and the Kindle is heavily promoted by Amazon.

Reader Views Literary Awards Submission

Reader Views Literary Awards Submission: Every year Reader Views honors exemplary books from independent self-publishers with the Literary Book Award. Make sure your book is among the ones being considered.

Amazon Launch Bundle

Amazon Launch Bundle: Save 25% on 3 of our marketing services focused on Amazon.com. This bundle includes the following options: Amazon Search Inside the Book, Amazon Listing Optimization and Amazon Author Page.

eBook Bundle

eBook Bundle: Save time and money by bundling all three of our e-book editions together. This e-book publishing package is one of our most popular, and no wonder! It includes formatting and distribution of an Amazon Kindle Edition with distribution on Amazon, an Apple iPad/iPhone Edition with distribution through iTunes and the iBooks bookstore, and a Barnes & Noble NOOK Edition with distribution through the NOOK bookstore on Barnes & Noble’s website.

Personal Marketing Assistant

Personal Marketing Assistant: Do you know how to develop a book marketing plan or even what should be included in it? Do you have the time and know-how to snag and schedule book signings? Are you confused about when, where and how to implement these and other elements of your book marketing plan? Let your Personal Marketing Assistant do the heavy lifting for you!

ForeWord Magazine Co-op Ad

ForeWord Magazine Co-op Ad: Reach over 10,000 influential book buyers, store owners, publishers, editors, and agents with a co-op advertisement in the leading independent publishing trade magazine.

Google Books Preview Program Submission

Google Books Preview Program Submission: Make your book more discoverable on Google with the Google Books Preview Program, complete with your book cover, an enticing sample for readers to browse and convenient links for buyers to purchase a copy through the major online retailers.

Custom Press Release

Custom Press Release: Have our professional press release writer compose an original, unique press release for your book, submitted to you for your review/approval, and then distributed to our news wire service on your behalf.

We would like to thank the many authors who have trusted us to assist them in marketing their way toward successful books — and we’d love to help you, too!

New York Times Features Outskirts Press Self-Publishing Author Upward Bright

Throughout the holiday season, we feature our authors who have taken advantage of the 2018 Holiday Marketing Bundle and the benefits of the New York Times Holiday Book Review co-op ad! Co-op ads provide authors effective exposure through a well-known, established publication with millions of dedicated book lovers!

The New York Times Holiday Edition features self-published author Upward Bright.

About the Author

Upward Bright is a life development initiative to show and remind each person that inspiration is rooted in and around you.

There Is a Lantern In Every Heart


Wherever you are in life, this book is a resource for you. There Is a Lantern in Every Heart is the first in a series written by the Upward Bright™ life development initiative, to show and remind each person that inspiration is rooted in and around you. This book offers you words and photos to which you could return anytime and as often as you’d like, especially to feel uplifted, refreshed, understood, and reconnected with yourself, people, nature, and life in general. There Is a Lantern in Every Heart centers around the human experience and relates to all. Each time you read this book, new insights and feelings of possibility could emerge for you.

Are you ready to publish your book and perhaps find yourself in the New York Times next year?