5 Ways Authors Can Finish Strong in 2019

It’s hard to believe there are less than five full months left in the year. But for authors trying to sell books, the good news is that those months include the holidays, when die-hard bookworms are gifting and gobbling up books of all kinds.

What that means for you is that opportunities still abound for to boost book sales and make 2019 a banner year. If you plan accordingly, your most successful months of selling lay ahead.

For instance, did you know the Reader Views Literary Awards are in December? And is October’s Frankfurt Book Fair on your radar? Put them on your marketing calendar (or get an Author’s Marketing Calendar from Outskirts Press and have important dates like these available to you in an instant).

A well-crafted marketing calendar is priceless. It gives you solid promotion deadlines to meet, keeps important events and benchmarks in one place, and inspires you keep moving toward your marketing goals. Here are five things you can track on your marketing calendar to finish strong in 2019:

  1. Literary contest deadlines. It’s not just important to know when a contest is being held; it’s vital to keep track of submission deadlines, too. That way, you can plan ahead to complete submission requirements on time.
  2. Book review opportunities. There may or may not be a firm deadline for a book review. You’ll want to track the ones that do have submission timelines and plan for open-ended reviews in between.
  3. High-profile book expo dates. There are scores of local, regional, national and international book fairs where you can display your book. It helps to research which ones are appropriate for your book genre, what level of exposure to expect and when you need to complete registration.
  4. Smart and doable book marketing prompts. Think about some of the little things you can do in between big events to boost your visibility, such as creating a Pinterest page for your book or acknowledging holidays on social media.
  5. Include resources you can access for more information and assistance. Save links and helpful articles directly to your calendar for future reference. This not only serves as a prompt but keeps you from digging around for the information you need to complete a task.

Needless to say, your marketing plan has a lot of work to do! If you’re not sure how to draft a marketing plan and put it into action, Outskirts Press can help. Or, hire a Personal Marketing Assistant with expertise in promoting all genres of books!

Now, let’s make 2019 epic! Order your Marketing Calendar today and finish strong in 2019.

 

How to Get the Most out of Amazon

Everyone knows that in order to successfully market and sell a self-published book nowadays, you have to leverage Amazon. But there are so many different ways to utilize all that Amazon has to offer the independent author, it can be easy to get overwhelmed. Well, worry no more! Today we’re going to discuss some of the easiest, quickest, and most effective tactics you can pursue (or have a Personal Marketing Assistant pursue for you) in order to get the most out of Amazon.

Your product detail page, or sales page, is the page on Amazon that features your book, its cover image, and its marketing copy. Your author photo and biography may also be displayed here, especially if you already have an Author Page. If you don’t, make sure to create one at authorcentral.amazon.com/ or Outskirts Press can do this for you at https://outskirtspress.com/p/amazonauthorpage. Once you have an Author Page, your biography (and your author photo if you upload one) will appear on all your product detail pages.

Make sure your product detail page is as complete, compelling, and comprehensive as you can. This means making sure your cover image is uploaded and that you have “Look Inside” active on your book. You can personally sign-up for Look Inside from Amazon here https://amazon.com/sitb or Outskirts Press can do this for you at https://outskirtspress.com/p/sitb.

Next, make sure all your different formats are “connected” so that different “Buy” tabs show prospective readers your different editions. You can “connect” them from your Author Page (see above about getting one), or from your Amazon Author Central account. The best formats to have available, in addition to the paperback, of course, is a Kindle e-book edition and an Audio book. If you don’t have either or both of these additional important formats, Outskirts Press can publish and distribute these additional formats for you at https://outskirtspress.com/p/kindle and https://outskirtspress.com/p/audiobook, respectively.

Now that the important logistic steps are taken care of, the next step is educating yourself on all the opportunities Amazon offers self-publishing authors. Fortunately, we’ve made this easy for you, too, by creating the following white papers and tip sheets on the following Amazon topics:

There you have it. Now, you are ready for your masterpiece to take Amazon by storm! Start publishing and marketing today with the A+ rated and #1-rated self-publishing company, according to the Better Business Bureau and Top Consumer Reviews, respectively.

Would you like help choosing your best self-publishing option? Connect with Outskirts Press now in whatever manner is easiest for you:

“I give a big 5-star review to my Author Representative and Outskirts Press! The entire Outskirts process has been with people who are courteous, efficient and knowledgeable. I am very pleased with my first book! Thank you to the entire Outskirts Press staff!” — Jimmy Chew, author of Walking Around Lucky: Navigate America’s New Lust for Gambling

 

Holiday Marketing Now? Yes, and Here’s Why

Yes, by “holidays” we mean those holidays. Thanksgiving, Christmas … the winter giving. It may seem like overkill to have end-of-year marketing on your radar at this point but it’s actually the perfect time to set a few things in place so you’re ready and equipped to sell when the time comes.

Remember, not everyone waits until Christmas Eve to make a panicked run through the mall for “leftovers.” Once Halloween is in the rearview mirror, department stores will be pushing holiday sales and early-bird shoppers will already be looking for books to give to the readers in their lives! This is also the time when many high-profile magazines and trade publications have either filled their editorial and advertising space or are close to it. If you wait until Thanksgiving to think about book marketing, you may miss your best opportunities to get in front of some of your most promising readers.

To keep your book at the forefront in a timely fashion, Outskirts Press is offering our annual Holiday Marketing Bundle, including a spot in the coveted New York Times Book Review Holiday Co-Op Advertisement — an ad that could reach untold numbers of the Times’ 1 million-plus readers. (The bundle offers an impressive value but if you choose, you can also purchase the New York Times Book Review Holiday Co-Op Ad as a stand-alone service.)

This valuable Holiday Marketing Bundle includes a dedicated spot in our New York Times Book Review ad, along with several marketing services designed to help you boost holiday sales:

  • a feature spotlight on the Outskirts Press blog, Self-Publishing News
  • your own book trailer video
  • Annual Digital Hosting-Storage Fee waived for 2020
  • Amazon Listing Optimization for your selling page to capture potential sales
  • a custom graphic to use in your holiday marketing efforts
  • 5 hours with a Personal Marketing Assistant

Hurry — there are only 12 spots available for this special offer, and spots are filled on a first-come, first-serve basis.

 

Top 10 Marketing Options: Here’s What You’ve Been Ordering!

It’s no secret that writing a book is a massive undertaking … until you learn what goes into successful selling! Successfully selling your book is a labor of love for the long haul. Lucky for you, Outskirts Press can ease some of the burden of marketing, so you can focus on writing while we turn our expertise toward promoting your book and increasing your readership!

And, boy, have we ever been hard at it! Here, in no particular order, is an overview of the our most sought-after Marketing Options, based on the latest survey of sales numbers.

EVVY Awards Submission Service

EVVY Awards Submission Service: The EVVY Awards recognize excellence in independently published books. Sponsored by the Colorado Independent Publishers Association (CIPA), the EVVY Awards are judged by a panel of professionals on a qualitative scale of merit in approximately twenty different categories. Every year, Outskirts Press nominates a small percentage of the books published during the course of the previous year for official submission to the EVVY Awards..

Personal Marketing Assistant

Personal Marketing Assistant: Do you know how to develop a book marketing plan or even what should be included in it? Do you have the time and know-how to snag and schedule book signings? Are you confused about when, where and how to implement these and other elements of your book marketing plan? Let your Personal Marketing Assistant do the heavy lifting for you!.

eBook Bundle

eBook Bundle: Save time and money by bundling all three of our e-book editions together. This e-book publishing package is one of our most popular, and no wonder! It includes formatting and distribution of an Amazon Kindle Edition with distribution on Amazon, an Apple iPad/iPhone Edition with distribution through iTunes and the iBooks bookstore, and a Barnes & Noble NOOK Edition with distribution through the NOOK bookstore on Barnes & Noble’s website..

First Chapter Distribution

First Chapter Distribution: With First Chapter Preview Library Distribution, your book cover, synopsis, pricing information and ordering details will run for three consecutive months in a quarter page ad in First Chapter Plus, a monthly catalog where viewers/customers can download and preview the first chapter of your book. Those who are interested in buying copies will have all the ordering details right there in the catalog for their convenience and your benefit.

Google Books Preview Program Submission

Google Books Preview Program Submission: Make your book more discoverable on Google with the Google Books Preview Program, complete with your book cover, an enticing sample for readers to browse and convenient links for buyers to purchase a copy through the major online retailers..

Amazon Kindle Submission Service

Amazon Kindle Submission Service: Amazon is the number one retailer in America (yes, even bigger than Wal-Mart!), and the Amazon Kindle is the #1 e-reader. More formats on Amazon means more exposure on Amazon, and the Kindle is heavily promoted by Amazon..

Amazon Search Inside the Book

Amazon Search Inside the Book: Our Amazon Search Inside the Book marketing option will allow you to take advantage of Amazon’s online equivalent to browsing a bookstore. Books that participate in this program feature a “Look Inside” icon over their Amazon cover image, which invites potential customers to electronically “flip” through a small section of the book. This increases the level of confidence a customer has in your book – most likely leading up to a higher volume of book sales. According to Amazon, books participating in this program enjoy significant sales improvement, on average, over books that do not..

Amazon Launch Bundle

Amazon Launch Bundle: Save 25% on 3 of our marketing services focused on Amazon.com. This bundle includes the following options: Amazon Search Inside the Book, Amazon Listing Optimization and Amazon Author Page.

Custom Press Release

Custom Press Release: Have our professional press release writer compose an original, unique press release for your book, submitted to you for your review/approval, and then distributed to our news wire service on your behalf.

LEARN MORE

5 Reasons You Need a Book Marketing Calendar

A book marketing calendar is a priceless document in the self-publishing realm. It contains valuable guideposts to steer your marketing and, ideally, includes ambitious but attainable benchmarks, such as promotion deadlines, book events and other to-do items in one place. It also should serve to inspire you to progress in your marketing efforts by making you accountable for your goals and the timeline for achieving them.

But where do you even begin to create a book marketing calendar? Here are five essential items to include on your marketing calendar for a successful year of selling:

  1. Literary contests. Your calendar should include submission deadline dates for literary competitions that interest you, as well as a list of submission requirements (or a link where you can find them). Remember to set a series of smaller goals for each step of the process so you can complete your registration on time.
  2. Book reviews. Some book reviews do have a submission window, so track these and schedule other reviews that aren’t time-sensitive for other times of the year.
  3. Book fairs and expos. There are many local, regional, national and international book fairs where authors can display their books and make valuable industry connections. Research ones that are appropriate for your genre and track registration deadlines and requirements on your calendar.
  4. Other marketing prompts. There are many little things you can do in between competitions and events to boost your visibility, such as book-signings, book giveaways, social media posts and advertising opportunities. You may wish to schedule specific types of activities for certain days of the week or month so you can easily keep track of your agenda. Social media Saturdays, book-signing Fridays, advertising on the 15th of the month, end-of-the-month giveaways, etc. This would also be a good place to note your monthly marketing budget.
  5. Resources. Add helpful links directly to your calendar for future reference. These should include book competition webpages, online forms, how-to articles and more. This will ensure the information you need is close at hand when you need it, and that you never miss an important deadline.

With careful advance planning and organization, you’ll save time down the road and will be prepared to take advantage of every opportunity available to you.

Want an even quicker path to a well-organized book marketing calendar? The new and improved Marketing Calendar from Outskirts Press offers more than 150 marketing tips, resources and deadlines to help you make 2019 your best year yet — all for just $25!

 

Tactics for Stretching Your Book Advertising Budget

As a self-publishing author, you’re always looking for ways to get your book in front of new readers, and you’re probably looking for ways to stretch your marketing budget too. At Outskirts Press, our Co-Op Advertising Program is the solution!

The Outskirts Press Co-Op Advertising Program is a powerful, yet affordable tool that gives authors
premium advertising exposure for their book in high-quality magazines or periodicals with other Outskirts Press authors—but at a fraction of what it would cost to run a full-color ad on their own.

Authors marketing their books through the Co-op Advertising Program can secure premium exposure for a minimal amount of money. Each book will occupy a 2″ x 2.5″ space within a full-color, full-page or half-page ad alongside other Outskirts authors. The book’s ad space includes a full-color image of the book’s cover, an abbreviated synopsis, ISBN and retail price, along with all the ordering information necessary to purchase the book.

Outskirts Press offers its authors several options to choose from in the Co-Op Advertising Program. Imagine, YOUR book prominently featured in one of these industry favorites:

  • Foreword Magazine, which reaches over 10,000 librarians, booksellers, agents and other industry professionals
  • Spirituality & Health, which reaches over 200,000 readers exploring the spiritual journey to self-knowledge, authenticity and integration
  • Publishers Weekly, which targets 80,000 booksellers, publishers, librarians, wholesalers, distributors and agents, plus more than 360,000 unique monthly website visitors
  • Bookmarks Magazine, which targets a dedicated and affluent readership of 40,000 and growing
  • New York Times Sunday Book Review. Reach an audience of OVER 4 MILLION book buyers with a co-op advertisement in the go-to guide for holiday book shopping… The New York Times Sunday Book Review. Now is the time to start planning for holiday book marketing so reserve your space today

Space is limited and ads fill up fast … Click below for more details on the Outskirts Press Co-Op Advertising Program and see how easy (and affordable) it can be to promote your book nationwide!

 

Master the Market with the Indispensable Marketing Calendar!

Do you get overwhelmed trying to keep up with all the deadlines? Do you find yourself missing deadlines and wondering how to fix it? For busy self-published authors, it’s easy to lose track of deadlines when literally every day of every week of the year is packed full of opportunities!

This is where our 2019 Author Marketing Calendar comes in. At Outskirts Press, we know that successful book promotion requires organization, dedication, and access to resources. You supply the dedication, and we supply the necessary organization and resources to keep you on track!

The Outskirts Press Author Marketing Calendar is a compilation of the most up-to-date, effective and actionable tactics available to help you market your book. It contains literally hundreds of promotional tips, advertising opportunities, important deadlines, social media recommendations, and information about marketing options and services available through Outskirts Press. It even includes photo opportunities for you to post to increase engagement on your social media sites and ideas on how to market your book when you’re on vacation! All of this information is organized in an easy to follow, month by month format including monthly marketing objectives and recommendations to help focus and direct your initiatives.

The Author Marketing Calendar is just one of many options that we offer to help our authors market their books! If you’ve published a book with Outskirts Press, you can purchase the new and improved 2019 Author Marketing Calendar for just $25, and it will become available for review and download immediately upon placing your order.

You can also visit us online at www.OutskirtsPress.com, where you can view additional marketing options here: Marketing Services.