New York Times Features Outskirts Press Self-Publishing Author Lori Bassett

Throughout the holiday season, we feature our authors who have taken advantage of the 2018 Holiday Marketing Bundle and the benefits of the New York Times Holiday Book Review co-op ad! Co-op ads provide authors effective exposure through a well-known, established publication with millions of dedicated book lovers!

The New York Times Holiday Edition features self-published author Lori Bassett.

About the Author

What happens behind closed doors truly is only known by the ones behind those doors. My story, I’m sure, is the same as many others, yet known by very few. My quiet, mid-western life in small town, USA, now consists solely of peace, happiness and true love, thanks to my wonderful family and the few friends I have left.

Paper Roses

Growing up we learn that there is no such thing as the boogie man. We learn that shadows will not hurt us. We learn not to be afraid of the dark. We learn not to talk to strangers. We spend years looking under the bed and in the closet, just to see there really are no monsters there. We also learn that love is a good thing. Love brings us together. Love protects us. Love is where we want to be. Sadly, we also learn, not everyone is taught the same way. Sometimes all those demons do exist and sometimes hearing “I love you” should make you turn around and run away.

Are you ready to publish your book and perhaps find yourself in the New York Times next year?

 

New York Times Features Outskirts Press Self-Publishing Author Shannon L. Kollmeyer

Throughout the holiday season, we feature our authors who have taken advantage of the 2018 Holiday Marketing Bundle and the benefits of the New York Times Holiday Book Review co-op ad! Co-op ads provide authors effective exposure through a well-known, established publication with millions of dedicated book lovers!

The New York Times Holiday Edition features self-published author Shannon L. Kollmeyer.

About the Author

Shannon L. Kollmeyer has a lifelong passion for hunting and adventure. Who would have thought? — a mild-mannered real estate and banking guy goes out and “lives on the edge.” He knows hunting. He’s lived it, having stalked game in all of the Western United States, Canada (including the Arctic Ocean), New Zealand, and Africa. He has collected over 50 animals with rifle and bow that qualify for the major record books of trophy animals. Shannon graduated in economics from Washington State University and earned an MBA from cross state rival, University of Washington. He and his wife, Cris, live in Chelan, Washington. They have two grown children, Aaron and Kelly.

Living on the Edge

Untamed wilderness, nasty terrain, daunting conditions, over 50 species — experience it all in one man’s lifetime hunting passion. No braggadocio — just solid stories that show the hard work, research, planning, practice, patience, and perseverance that makes for good hunting. Shannon Kollmeyer is your guide through this spectrum of hunts in four countries, 20 locations, various geographies, different cultures, and every type of terrain and weather imaginable. Follow the author’s footsteps across the Yukon wilderness, the Canadian Arctic, Alaska, the United States, Africa, and New Zealand. Hunt polar bears near the North Pole, 80 miles out on Arctic Ocean ice, traveling by dogsled and surviving bitter cold. Scale almost vertical mountain stream beds pursuing Dall sheep. Stalk giant Alaskan brown bears — on foot. Successfully hunt caribou, moose, grizzly bear, wolverine, and wolves in the Canadian Arctic. Enjoy hunts for wild sheep, mountain lions, mountain goats, deer, elk, and moose in North America, plus Himalayan tahr and chamois in New Zealand’s Southern Alps. Chilling, authoritative daily accounts of hunting four of the most dangerous killers in Africa will give you goose bumps. The author and his wife escape the charge of an enraged, screaming, wounded elephant, they stalk a silent killer leopard in pure darkness, and survive a stampeding herd of cranky Cape buffalo. The North American Model of wildlife conservation is unique in the world and incorporates the role of hunting as the dominant reason North America’s rich wildlife resources have been sustained for all to enjoy.

Are you ready to publish your book and perhaps find yourself in the New York Times next year?

 

Fair Day! The Beijing International Book Fair Starts Today

International book fairs bring books, authors, readers and publishing professionals together under one roof and offer fabulous opportunities for authors to promote to a huge, relevant audience. It’s a chance for authors to network, grow their fan base, increase book sales and expand their selling opportunities into new territories.

The 25th annual Beijing International Book Fair (BIBF) takes place August 22-26 at the China International Exhibition Center. Thousands of authors from around the world gather annually at the fair — one of the largest and most prominent events of it’s kind in the world — to display their work and make valuable connections. Tens of thousands of fans and literary players will be watching when it all goes down. It’s a one-of-a-kind opportunity to mix, mingle and network with booksellers, publishers, agents and other industry professionals on the lookout for fresh talent and compelling new books.

Outskirts Press has attended the BIBF for many years, advocating for participating authors with a prominent display of their books, vital information and outreach to valuable connections we’ve cultivated with regular fairgoers. Could this be you? Don’t let the language barrier stop you; China is a hot market!

No other country has experienced the growth in the world marketplace that China has in recent years, and that growth extends to publishing and bookselling. Blossoming readership in China represents an enormous opportunity for book translations from American authors and publishers are scrambling to feed the frenzy.

There is surging consumer demand for all types of books, so getting yours in front of this potential market can have a huge effect on the success of your book. Obviously, it is too late to participate in the 2018 BIBF, but you can spend the intervening months getting ready for next year’s bigger, better Beijing to-do!

Want to reach the huge audiences at the 2019 Beijing International Book Fair, or another high-profile event? Include book fairs in your book marketing plan and marketing calendar so you never miss a deadline. An Outskirts Press Personal Marketing Assistant can help you get ready for this and other important promotional opportunities.

Heat Up Book Sales with 15% Off the Book Launch Bundle

By now, you may have heard us mention the importance of ramping up for holiday sales well ahead of the first snowfall. If you missed it, the reason is that many publications are already finalizing their content, layouts and advertising space months in advance. If you wait until it begins to “feel a lot like Christmas” to seek out publicity, your opportunities to market may have largely melted away.

Make sure the world hears about your book during the giving season by preparing for your Christmas marketing now. Outskirts Press wants to help you do just that, so we’re offering 15% off our popular Book Launch Bundle in August! It’s the perfect way to promote your hot new book effectively and affordably — and on time.

The materials in the Book Launch Bundle let you organize a marketing push that reaches multiple audiences in a variety of mass marketing venues: social media, print media, broadcast and other platforms they’re using as they shop. It culls together all the most popular, must-have marketing products into one comprehensive marketing campaign pack.

These services were hand-picked to offer authors a multi-pronged promotional push, and include:

  • Custom Press Release with distribution
  • PR Publicist Campaign with leads forwarded to you for follow-up
  • Social Media Setup, which lets you market to a large online audience cost-effectively
  • Book Video Trailer & Distribution to highlight your story in a compelling marketing video
  • Personal Marketing Assistant who’ll spend 5 hours jump-starting, or restarting, your marketing efforts!

The Book Launch Bundle price already represents a huge savings compared to purchasing the same services a la carte — and now we’re taking another 15% off! To take advantage of this sale and the bundle pricing, login to your Publishing Center, place the Book Launch Bundle in your shopping cart and enter Promo Code BookLaunch15 at checkout.

What are you waiting for? Set your marketing machine in motion …

Merry Christmas! No, It’s Not Too Soon to Think About Holiday Marketing!

Are you ready for the holidays? Yes, those holidays! It may seem strange to think about Christmas in the heat of July but it’s not too soon to prepare for holiday book marketing.

There’s so much to do in the winter months that it’s easy to let your book fall to the wayside — at the precise time when selling opportunities are at their peak! This is why holiday book marketing requires lead time: Many catalogs, Christmas bazaars, advertising space and other popular holiday marketing options start selling out in the summer and fall and are sold out by the time the holidays start feeling “real.”

Think ahead and put Outskirts Press to work boosting your sales for you while your best marketing opportunities are still available. Shoppers will be looking for books to give to the readers in their lives, even while you’re too busy to market yours! To keep your book at the forefront, we’re offering our annual Holiday Book Bundle, including a spot in the coveted New York Times Book Review Holiday Co-Op Advertisement — an ad that could reach untold numbers of the Times’ 1 million-plus readership.

With this bundle, you’ll receive:

  • a dedicated spot in our New York Times Book Review co-op ad
  • a feature spotlight on the Outskirts Press blog
  • your own book trailer video
  • annual storage fees waived for 2019
  • Amazon Listing Optimization for your selling page to capture potential sales
  • a custom graphic to use in your holiday marketing efforts
  • 5 hours with a Personal Marketing Assistant

Hurry — there are only 12 spots available for this special offer and they are filled on a first-come, first-serve basis. To learn more about the New York Times Co-op Advertisement & Holiday Bundle, log into your Publishing Center and browse the Marketing Solutions menu or chat with us using the live chat option on our website.

How Early Is Too Early to Prepare for Holiday Marketing?

Is your book ready for the holidays? Yes, those holidays! It may seem strange to start thinking about Christmas marketing while summer is still in full swing, but it’s never too soon to prepare. After all, there’s so much hustle and bustle during the holiday season that it’s easy to let your book fall to the wayside — and just when your bookselling opportunities are at their peak!

Remember, not everyone waits until Christmas Eve to make a panicked run through the mall for “leftovers.” In the days and weeks after Halloween when stores start their Christmas push, early birds will already be looking for books to give to the readers in their lives! If you wait until Thanksgiving to get in gear on your book marketing, you may miss the boat with hordes of readers.

To keep your book at the forefront, Outskirts Press is offering our annual Holiday Marketing Bundle, including a spot in the coveted New York Times Book Review Holiday Co-Op Advertisement — an ad that could reach untold numbers of the Times’ 1 million-plus readers.

In addition to a dedicated spot in our New York Times Book Review ad, this valuable Holiday Marketing Bundle includes:

  • a feature spotlight on the Outskirts Press blog, Self-Publishing News
  • your own book trailer video
  • Annual Digital Hosting-Storage Fee waived for 2019
  • Amazon Listing Optimization for your selling page to capture potential sales
  • a custom graphic to use in your holiday marketing efforts
  • 5 hours with a Personal Marketing Assistant

Hurry — there are only 12 spots available for this special offer, and spots are filled on a first-come, first-serve basis.

Roll Out the Red Carpet with a Book Trailer for Your Book

For years now, the publishing world has been grappling with a singular dilemma: how to make use of the new platform and opportunities provided by the internet to build successful marketing campaigns. Always one step ahead of the curve, self-publishing authors began to look to websites like YouTube and Vimeo as possible platforms to connect with new readers and share their book trailers. And they have been wildly successful!

A book trailer is like a movie trailer, or commercial, for your book. Because videos tap into two fundamentally important human senses (sight and hearing), they have the power to both introduce new readers to your book and inspire them to purchase it.

A good book trailer presents images related to the book’s theme and content in an entertaining way and is set to music that conjures the appropriate mood. A mystery novel might be set to a brooding tapestry of minor-key notes, while a romance novel might take advantage of a light-hearted upbeat tempo to cue readers to the nature of its story. Just as moviegoers might find themselves on the edge of their seats at the theater, your potential readers will get excited about your book. It’s all about creating that “buzz” around your book’s release.

Crafting a book trailer that connects all the dots to inspire this reaction is, of course, challenging. Video editing demands creative skills, deft image placement, smart text arrangement and nuanced transitions from one frame to the next. And the timing must be precise: The entire trailer must take place over approximately 60 seconds in order to communicate all that it needs to and command a viewer’s attention.

The value of a well-made book trailer is, however, unquestionable. Short movies are the most portable of marketing tools and are easily shared across all major social media platforms, including Facebook, Twitter, Tumblr, Instagram and elsewhere. They can be embedded into blog posts or the link distributed by email.

As a self-publishing author, you’re already strategically placed to take advantage of video—but creating a book trailer? That might be outside your comfort zone. Luckily, Outskirts Press has you covered! Our Book Video Trailer & Distribution service allows you complete creative control, while putting the power of our expert team at your service, assisting with music selection, image identification and text integration before delivering a draft of your book video trailer to you for approval. The final product provides a slick, creative way to showcase your work and market your book effectively to a wide audience.

A book trailer puts video’s greatest assets—its immediacy, its ability to convey a lot of information succinctly, and its visceral impact—at your command. Movies have the power to move people, and a book trailer has the power to capture your reader’s attention and translate that attention into engagement on social media—and sales.