It’s a Spring Tradition: The Bologna Children’s Book Fair Is on Its Way

From April 3-6, 2017, upwards of 25,000 participants from 98 countries will gather in Bologna, Italy, to learn about industry trends, recognize excellent works, discover talent, network and, of course, bring awareness to their own products. Considered the most significant international children’s publishing industry event, the Bologna Children’s Book Fair spotlights children’s publishing with a focus on the sale of rights and international co-productions. In addition to children’s authors and illustrators, attendees include:

    • literary agents
    • publishers
    • booksellers/buyers
    • licensors and merchandisers
    • distributors
    • bookstores
    • translators
    • mobile developers
    • and other key players in the publishing industry!

It’s a priceless opportunity to launch or enhance a career in children’s literature with worldwide reach and added revenue streams. Plus, when you exhibit your children’s book at the Bologna Children’s Book Fair through Outskirts Press, you’ll receive the added benefits of prominent face-out display of your book and an on-site representative to gather valuable industry leads for you to personally follow up!

While the deadline has passed for the 2017 event, consider exhibiting your children’s book next year. Simply log in to your Publishing Center at outskirtspress.com and select Bologna Children’s Book Fair from the Marketing Solutions menu. Just remember that space is limited and reserved on a first-come, first served basis. (Note: Due to the certain requirements for Bologna, this event is not a part of our Global Book Tour package and must be booked separately.)

Ready to take your work worldwide? Register your book for personal representation from Outskirts Press at the 2018 Bologna Children’s Book Fair!

Exhibit Your Book

Top 10 Self-Publishing Book Marketing Tactics for February 2017

Perhaps even more than writing, ongoing book marketing is a vital part of your success as a self-publishing author. An author not only must be persistent, but must make wise use of modern publicity forums and selling tactics so their books will get noticed. But how does one do that?

Outskirts Press is constantly improving services for self-published authors and offering new options to help them reach new and larger audiences of book-buyers in an ever-changing market. That’s why we lead the publishing industry in post-publication support, products and services to a growing family of self-published authors.

Here, we discuss our most popular marketing options with our authors in February 2017. Perhaps one or more of these is the perfect choice for you. Learn more about the services that are helping our authors achieve selling success, then let Outskirts Press help you choose techniques that are a great fit for you.

Standard Press Release 1. Standard Press Release: The Standard Press Release includes information about you and your book taken directly from information you supply for your webpage during pre-production. It couldn’t be easier.
Audio Excerpt option 2. Audio Excerpt:  Recording a 3-minute audio excerpt is as easy as speaking into the phone. Pique readers’ interest by recording a pivotal passage or explaining more about the book.
London Book Fair 3. London Book Fair: Reach over 23,000 publishing professionals from every point in the publishing supply chain at the largest and most popular industry book fair and publishing event in the UK.
Amazon Kindle Submission Service 4. Amazon Kindle Submission Service:  Make your book available on Amazon’s Kindle e-book reading device. More formats on Amazon means more exposure on Amazon, and the Kindle is heavily promoted by Amazon.
Google Books Preview Program Submission 5. Google Books Preview Program Submission: This service is an inexpensive and extremely effective way to get your book in front of millions of readers quickly and easily.
Amazon Extreme Package 6. Amazon Extreme (3 marketing services, one discounted price): Save 25% on 3 of our marketing services focused on Amazon.com. This package includes a Kindle edition of your book, participation in the Amazon “Look Inside” program, and Amazon Cover Enhancement. Save 25% when you bundle!
Custom Press Release 7. Custom Press Release: Have our professional press release writer compose an original, unique press release for your book, submitted to you for your review/approval, and then distributed to our news wire service on your behalf.
Amazon Branded Featured Book of the Week 8. Amazon-Branded Featured Book-of-the-Week: The Amazon-branded Featured Book of the Week gets your book featured before more than 20,000 readers and writers via email, complete with a link directly to Amazon, where they can buy your book!
Elite E-Book Package 9. Elite E-Book Package: This e-book publishing package includes formatting and distribution of an Amazon Kindle E-book Edition with distribution on Amazon, an Apple iPad/iPhone E-book Edition with distribution through iTunes and the iBooks bookstore, and a Barnes & Noble NOOK E-book Edition with distribution through the NOOK bookstore on Barnes & Noble’s website.
Personal Marketing Assistant 10. Personal Marketing Assistant (5 hours): Do you need help developing a book marketing plan? Arranging book signings? Establishing/developing your author platform? Hire your own Personal Marketing Assistant today!

Want to learn more about how to successfully market your book? See these and other valuable services by logging onto your author’s center and reviewing our Marketing Solutions.

View Marketing Solutions

Celebrate National Library Week with Hints from Outskirts Press

Where would we as self-publishing professionals be without the hard work and dedication of library staff and volunteers? We at Outskirts Press ponder this every April during National Library Week! This year, the celebration of this priceless community resource takes place April 9-15 with the theme “Libraries Transform.”

Since 1958, the American Library Association (ALA) has celebrated the contributions of public, academic and special libraries across the country, and promoted library use and support. The second full week of each April, the ALA recognizes library staff, bookmobiles and other library supporters who make the reading, studying and learning experience exceptional for children and adults everywhere.

As an author, you owe your calling, in part, to the work of dedicated library staff. So, how do you recognize this work ‐ and make it work for you?

  • Share your own “transformation” story. Explain to readers of your social media pages or blog how your time at the local library changed your life. Share this story with your local librarian.
  • Host a reading from your book at your local public library, school district libraries and college/university libraries.
  • Donate copies of your book to local libraries. Remember to include ISBNs, a summary and classification information about your book.
  • Host a contest on your social media pages, offering a prize or special recognition to every reader who donates their copy of your book to their local library, or to a reading/literacy program in their area.
  • Host a contest that awards 10 or more copies of your book to the most deserving library nominated by followers of your social media pages.
  • Remember to alert local media of donations to libraries through a press release.

Have we missed anything? Share your National Library Week celebration ideas and transformation stories on the Outskirts Press Facebook page!

Are you working on a book that you hope to see on the shelves of your local library some day? Talk to Outskirts Press for ideas on how to publish or market your book to greater success in 2017. Call us at 1-888-672-6657 to talk to a Publishing Consultant or visit our website at www.outskirtspress.com to chat via our live chat option.

Visit Outskirts Press

7 Smart Ways to Market Your Christian Book at Outskirts Press

If you’re the self-published author of a Christian book, you probably already know that there’s a large and devout following for books of your genre. The question is how do you make sure they find you?

As Easter approaches, let Outskirts Press help you spring forward in your book marketing efforts. Below are seven of the best ways to market your self-published Christian book to readers who are looking for inspiration from authors like you!

  1. Host a Christian Book Event — Connect with members of your own church family and other churches at a special book launch party. Or, if area churches already have events such as church bazaars or yard sales planned, you might want to piggyback on these well-attended socials by setting up a booth.
  2. Global Book Tour — Spring heralds the official start of international book fair season, starting with the London Book Fair in early spring. The Global Book Tour places you in the middle of the action at this and three other massive literary events: Book Expo, the Beijing International Book Fair and the Frankfurt Book Fair. When you register for the Global Book Tour, you receive personal representation from Outskirts Press at all four events, exposure before hundreds of thousands of industry pros, and valuable leads you can follow up on personally.
  3. Plan an Easter Giveaway — Hold an Easter-themed book contest on your social media pages. Let readers guess the number of jelly beans in a jar or compete for best Easter bonnet to win an Easter basket that includes your book.
  4. Elite e-Book Bundle — Simply making your book available to a broader audience is one of the most effective marketing tools you can employ. With the Elite e-Book Bundle from Outskirts Press, your book will be formatted and distributed for an Amazon Kindle E-book Edition on Amazon, an Apple iPad/iPhone E-book Edition in the iTunes and iBooks bookstores, and a Barnes & Noble NOOK E-book Edition with distribution through the NOOK bookstore on Barnes & Noble’s website. Millions of e-book readers worldwide will have access to your book instantly.
  5. Spring Arbor Christian Distribution — Spring Arbor Christian Distributors provides superior distribution services for books intended to bring readers closer to God. Outskirts Press authors with the Ultimate or Full-Color publishing package can receive free Spring Arbor Christian submission, but this distribution is available as a low-cost option to other authors. Because Spring Arbor Distributors serve a specific purpose, not all titles submitted for consideration are accepted. Spring Arbor exercises its own discretion on the titles they accept.
  6. Spirituality & Health Magazine Co-op Ad — Expand your book’s reach to an astounding 85,000 qualified leads through Spirituality & Health magazine. Your Outskirts Press co-op ad in this magazine targets largely affluent readers who are already interested in exploring spirituality—an audience predisposed to purchasing Christian books. Plus, co-op ads cost a fraction of what it costs to run a full-color ad on your own.
  7. Personal Marketing Assistant — Whether you published through Outskirts Press or another publisher, you can take advantage of our marketing prowess by hiring a Personal Marketing Assistant (PMA) to help you achieve your selling goals. Sold in 5-hour blocks of time, your PMA service is the perfect way to identify your target audience and the marketing strategies you need to reach them.

Ready to take control of your Christian book marketing? Log in to your Publishing Center at www.outskirtspress.com to get started on a spring of selling!

Get Started

Top 10 Self-Publishing Book Marketing Tactics for January 2017

So, you’re a self-published author—now what? Your journey isn’t over now that your book is published … You still need to get the word out! Book marketing remains one of the most vital elements to your success as a self-publishing author.

Fortunately, Outskirts Press offers an impressive array of book marketing services to help you achieve selling success you never imagined. In fact, we’re an industry leader in post-publication support, products and services to a growing family of self-published authors.

So, with so many choices in book marketing services, how do you choose what’s right for you? Our list of Top 10 Book Marketing Tactics offers an excellent short menu of marketing and promotional approaches you should consider pursuing as you begin or continue your marketing.

Listed below are the marketing services and tactics determined to be most popular by our authors based on sales for the month of January, 2017. Take a peek, then let Outskirts Press help you choose the options that work for you.

Marketing Calendar Author’s Marketing Calendar: The Marketing Calendar from Outskirts Press offers hundreds of important book marketing tips, resources and deadlines to help you make 2017 the best year yet for marketing your book!
Standard Press Release Standard Press Release: The Standard Press Release includes information about you and your book taken directly from information you supply for your webpage during pre-production. It couldn’t be easier.
Amazon Kindle Submission Service Amazon Kindle Submission Service:  Make your book available on Amazon’s Kindle e-book reading device. More formats on Amazon means more exposure on Amazon, and the Kindle is heavily promoted by Amazon.
Audio Excerpt option Audio Excerpt:  Recording a 3-minute audio excerpt is as easy as speaking into the phone. Pique readers’ interest by recording a pivotal passage or explaining more about the book.
Personal Marketing Assistant Personal Marketing Assistant (5 hours): Do you need help developing a book marketing plan? Arranging book signings? Establishing/developing your author platform? Hire your own Personal Marketing Assistant today!
Indie Book Awards Submission Indie Book Awards Submission: Every year the Next Generation honors exemplary books from all publishers with the Indie Book Award. Make sure your book is among the ones being considered.
Amazon Extreme Package Amazon Extreme Package: Save 25% on 3 of our marketing services focused on Amazon.com. This package includes a Kindle Edition of your book, participation in the Amazon Search Inside the Book and Amazon Cover Enhancement.
Google Books Preview Program Submission Google Books Preview Program Submission: An inexpensive and extremely effective way to get your book in front of millions of readers quickly and easily.

Marketing Telephone Consultation (30 minutes)
Marketing Telephone Consultation (30 minutes): One of our Personal Marketing Assistants will contact you to schedule a one-on-one consultation. After your consultation, you will receive a marketing plan with actionable items that can be used right away to get started selling more books.
PR Publicist Campaign PR Publicist Campaign: Imagine having a publicist handle your custom press release distribution with targeted distribution and phone call follow-up? Imagine receiving the media leads personally and a clipping service that notifies you whenever your book is mentioned on the Internet.

Outskirts Press Published authors who are interested in any of these (or many of our other available services) can find further details and ordering information from the Marketing Options page of your author’s center.

View Marketing Services

Take Your Book on a Global Book Tour

Imagine your book getting exposure at massive events attended by hundreds of thousands of literary industry players from all over the world—without leaving the comfort of your home! With the Global Book Tour from Outskirts Press, you can.

The Global Book Tour is a convenient, economical way to get your book priceless exposure at the four most prestigious international book events: London Book Fair, Book Expo of America (BEA), Beijing International Book Fair and Frankfurt Book Fair. Many self-publishing authors who made use of this service have multiplied sales and made valuable contacts in the publishing industry.

With the Global Book Tour from Outskirts Press, you’ll have your own personal book representative on hand to advocate for you and your book and network with key industry contacts like acquisitions agents, editors and translation rights agents.

When you exhibit through Outskirts Press, you’ll receive …

  • Prominent, face-out display of your book with only four other Outskirts Press titles at each of the four prestigious events
  • An Outskirts Press representative on-site to personally answer questions and advocate for your book
  • Valuable industry leads
  • We’ll forward inquiries about your book directly to you so you can follow up!

You can register your book for one or more of these high-profile tours, or reserve your spot at all four events for one discounted price! To register for your own Global Book Tour, log in to your Publishing Center at www.outskirtspress.com and select Global Book Tour from the Marketing Solutions menu.

Book Your Global Book Tour

Submit Your Book Before March 15th to the Readers’ Favorite Book Awards – Deadline Extended

readers-favoriteWith so many books on the market, it can be hard to stand out from the crowd. That’s why adding “award-winning” to your book’s description is not only an honor…it can boost sales, too!

By submitting the book you copyrighted in 2015 or 2016 for the Readers’ Favorite Book Awards, you’ll not only potentially win the appreciation you deserve, you’ll also receive…

  • Award-Winning Author Recognition— Each winner/finalist will be able to promote themselves and their book as an award-winning author and award-winning book.
  • Medal Award Ceremony— Winners and finalists are invited to the Readers’ Favorite Medal Award Ceremony during the week of the Miami Book Fair International, the largest book fair in the nation.
  • Book Review and Mini Critique— All entrants receive a complete book review which will be posted on the Readers’ Favorite site, Barnes & Noble, Google Books, Facebook, Twitter, Google Plus and Pinterest.
  • Professional, High Distribution Press Release— Both Readers’ Favorite and Outskirts Press announce the results of the competition through premium press releases and blog posts sent to a variety of media contacts and other authors.
  • Chance to have your book made into a movie or TV show by Wind Dancer Films!

And because Outskirts Press is here to help you through the publishing process and beyond, we’ll take care of the submission details for you by….

  • Printing copies of your book for the judges
  • Mailing your book to the judges
  • Paying your award submission fee, and
  • Completing the entry forms for you.

Just click the button below and you’ll be on your way to adding “award-winning author” to your professional biography. But don’t delay – the deadline for submission is March 15, 2017!

Submit Your Book