Category: Marketing Options

Advice, book marketing, Book Video Trailers, Marketing Options, marketing-tips

7 Reasons You Should Have a Book Video Trailer

Have you ever watched a movie trailer and felt intrigued by the story, the characters, and the visuals? Have you ever wondered if you could do the same for marketing your book?

A book video trailer is a short promotional video that showcases your book in an engaging and captivating way. It can be a powerful tool to attract more readers, boost your online presence, and increase your sales.

But how exactly does a book video trailer help your book marketing? Here are 7 benefits of creating a book video trailer for each of your books:

  1. It helps you stand out. A book video trailer is still relatively new and innovative in the crowded and competitive book market. It can help you differentiate yourself from other authors and books, and catch the attention of potential readers who are looking for something fresh and exciting.
  2. It helps you get maximum traffic. A book video trailer can be easily shared on social media platforms, such as YouTube, Facebook, Instagram, Twitter, TikTok, and more. It can also be embedded on your own website, blog, and/or landing page. By creating a viral book video trailer, you can reach a wider audience and drive more traffic to your book page or website.
  3. It helps you imagine. A book video trailer can help you bring your book to life by using visuals and audio. It can help you convey the mood, tone, genre, and style of your book, and spark the imagination of your viewers. It can also help you showcase your creativity and personality as an author.
  4. It helps you communicate your ideas faster. A book video trailer can help you summarize your book in a concise and compelling way. It can also help you hook your viewers with a strong call to action that causes the viewer to act — by purchasing your book!
  5. It helps you get your message across. A book video trailer can help you express your passion and purpose as an author. It can help you share your vision, mission, values, and beliefs with your audience. It can also help you connect with your readers on an emotional level, and inspire them to take action or make a change.
  6. It helps you encourage action. A book video trailer can help your readers communicate with you, and help you communicate with them. By posting on your social media platforms like Facebook or Twitter, you can encourage feedback and open a dialogue with your fans.
  7. It holds a unique message. A book video trailer can help you deliver a unique message that only you can tell. It can help you showcase your voice, style, perspective, and expertise as an author. It can also help you create a memorable impression on your viewers and make them remember you and your book.

But how do you create a book video trailer that works? How do you make sure it is effective, engaging, and professional?

That’s where we come in.

Outskirts Press offers book video trailer marketing services for our authors and for authors published with providers that don’t offers similar services.

We offer:

  • High-quality, customized book video trailers in a variety of themes
  • Creative videos that use visuals and music
  • Affordable prices and fast turnaround times
  • Full ownership and rights to the final video
  • Delivery of the final video file for you to use as you wish
BOOK VIDEO DETAILS

Have you written a book that you’d like to publish?

Connect with a Publishing Consultant today to learn how Outskirts Press can help YOU publish YOUR masterpiece:

Our self-publishing services are backed by our 100% Satisfaction Guarantee.

Advice, book marketing, Marketing Options, marketing promotions, Promotions

Top 10 Benefits of a Virtual Book Tour

Virtual Book Tour

Here are the top 10 benefits for a virtual book tour if you are a self-publishing author:

1 .Reach a wider audience. A virtual book tour allows you to reach a wider audience than you would be able to with a traditional book tour. You can connect with readers all over the world, without having to travel.

2. Build relationships with bloggers and reviewers. A virtual book tour is a great way to build relationships with bloggers and reviewers. These influencers can help you promote your book to their readers.

3. Generate buzz and excitement for your book. A virtual book tour can help you generate buzz and excitement for your book. When you appear on blogs and podcasts, you’re giving your book more exposure and helping to create a sense of anticipation among readers.

4. Increase sales. A virtual book tour can help you increase sales of your book. When you connect with readers and build relationships with them, they’re more likely to buy your book.

5. Get feedback on your book. A virtual book tour is a great way to get feedback on your book. When you appear on blogs and podcasts, you can ask readers what they think of your book and how you can improve it.

6. Learn more about your audience. A virtual book tour is a great way to learn more about your audience. When you interact with readers, you can learn about their interests, what they like and don’t like about your book, and how you can better reach them in the future.

7. Have fun! A virtual book tour can be a lot of fun. It’s a great opportunity to connect with readers, share your passion for your book, and learn more about the publishing industry.

8. Build your brand. A virtual book tour is a great way to build your brand as an author. When you appear on blogs and podcasts, you’re positioning yourself as an expert in your field and establishing yourself as a thought leader.

9. Get exposure to new opportunities. A virtual book tour can lead to new opportunities, such as speaking engagements, book signings, and other events. When you connect with readers and build relationships with them, they’re more likely to keep an eye out for your future projects.

10. Make a difference. A virtual book tour can be a great way to make a difference. When you share your book with readers, you’re sharing your message with the world. You can use your platform to raise awareness about important issues, inspire others, and make a positive impact on the world.

If you’re a self-published author, we highly recommend considering a virtual book tour. It’s a great way to reach a wider audience, build relationships with bloggers and reviewers, generate buzz and excitement for your book, and increase sales.

Experience your own Virtual Book Tour today. If you act now, you can save 10% on the Virtual Book Tour option with Outskirts Press.

Click below to add this amazing book marketing service to your online shopping cart and enter the promo code tenpctvbt to receive your instant discount.

BOOK YOUR VIRTUAL BOOK TOUR NOW

Have you written a book that you’d like to publish?

Connect with a Publishing Consultant today to learn how Outskirts Press can help YOU publish YOUR masterpiece:

Marketing Options, marketing promotions, Promotions

Save 21% on our 21st Birthday!

We’re excited to announce that Outskirts Press is celebrating its 21st birthday this month! To celebrate, we’re offering a special promotion to all our authors. For a limited time, you can save 21% on our Ultimate black and white and Ultimate full-color publishing package AND receive double the author copies!

Our Ultimate publishing packages are our most popular – and for good reason. They include everything you need to publish your book, including professional cover design, interior formatting, ISBN assignment, and more. With this package, you’ll also receive a free author webpage, press release, and distribution through major online retailers like Amazon and Barnes & Noble.

And now, for a limited time, you can save 21% and receive double the author copies. That means you’ll have even more copies of your book to share with friends, family, and potential readers. PLUS, you will also receive an eBook version distributed to over 450 retail, libraries, and subscription services. This includes Amazon Kindle, Barnes & Noble Nook, Apple iTunes, and Google Play – for free.

To take advantage of this offer, simply use the promo code twoxbday at checkout. But hurry – this offer is only available for a limited time.

get published now

Have you written a book that you’d like to publish?

Connect with a Publishing Consultant today to learn how Outskirts Press can help YOU publish YOUR masterpiece:

book marketing, Marketing Options, marketing promotions, Promotions

Big Savings on Book Promotion

Virtual Book Tour

If traveling to promote your book in person is not currently an option for you, a Virtual Book Tour is a quick, cost-effective way to instantly promote your book on a variety of high-profile venues—venues that could result in valuable book reviews and interview opportunities.

  1. It’s faster, less expensive, and more convenient to tour from your desk (or kitchen table) than by plane, train, or automobile.
  2. It’s an opportunity to engage with readers via blog comments and the chat feature on videos.
  3. The more readers you reach, the more book sales and book reviews (leading to more sales) you generate.
  4. Because videos and blogs are recorded, archived, and searchable, Virtual Book Tours last forever.
  5. Word of mouth has time to grow. So even if a reader, bookseller, reviewer, other influencer, or potential customer misses your initial event, they can watch or read the saved version later.

Experience your own Virtual Book Tour today. If you act now, you can save 10% on the Virtual Book Tour option with Outskirts Press.

Click below to add this amazing book marketing service to your online shopping cart and enter the promo code tenpctvbt to receive your instant discount.

BOOK YOUR VIRTUAL BOOK TOUR NOW

Have you written a book that you’d like to publish?

Connect with a Publishing Consultant today to learn how Outskirts Press can help YOU publish YOUR masterpiece:

Marketing Options

How Book Marketing Specialists are Helping Self-Publishing Authors

As a self-published author, do you know how to develop a book marketing plan or even what should be included in it? Do you have the time and know-how to snag and schedule book signings? Are you confused about when, where and how to implement these and other elements of your book marketing plan?

A professional book marketing specialist can assist you with all these tasks, and more!

What, exactly, can a book marketing specialist do for you?

  • Develop a marketing plan. A book marketing plan is as vital to the marketing of a book as an outline is to the writing of it. And a marketing plan must be continuously tweaked to stay aligned with your goals. When you hire a book marketing specialist, you will receive a customized marketing plan with recommended actions and valuable information you can use TODAY to sell more books.
  • Arrange book signings. Book signings are special moments for any author, and for book fans. Your book marketing specialist will help you schedule these events and coordinate all the important details.
  • Develop your author platform. Your online presence says a lot about you as a person, and it can say a lot about you as an author. Having an internet presence that is tailored specifically to your needs will help you fine-tune your image, get the word out about your book(s) to a large, targeted audience and give readers valuable ways to find you and buy your book. Your author platform includes a website, social networking accounts and more. A book marketing specialist can ensure that you make the most of this valuable marketing medium!
  • Follow-up on marketing leads. When life gets busy, it’s nice to hand off the little details to someone else–like following up with potentially valuable marketing leads. Your book marketing specialist will chase down these leads for you and make sure you get ’em while they’re HOT!

Marketing a book is not a cookie-cutter science. The successful path depends upon the book, the author, and his/her goals. That’s why it is imperative to meet with your book marketing specialist first, typically via an initial telephone consultation. Once you make sure you and your marketing specialist are on the same page (pun intended), you can work together more efficiently, and effectively.

If you haven’t yet secured the services of a professional book marketing specialist to help you with the marketing of your self-published book, perhaps 2021 is the year to do it.

Right now, Outskirts Press is offering an instant 10% savings off the regular price of $349 when you claim 5 hours of 1-on-1 marketing assistance with a book marketing specialist. Enter promo code savetenbms at check out to receive 10% off instantly.

About Outskirts Press

Since 2002, Outskirts Press has helped thousands of authors just like you develop, publish, and market thousands of high-quality, award-winning books featuring…

  • exceptional cover design
  • professional interior formatting
  • high-quality printing
  • award-winning publishing
  • worldwide distribution
  • and extensive book marketing services

Outskirts Press is the only A+ rated and #1-rated self-publishing company according to the Better Business Bureau and Top Consumer Reviews, respectively, because we deliver outstanding customer service, affordable pricing, and industry-leading royalties.

 

Marketing Options

Listen to this! Audiobooks are BOOMING

According to Forbes Magazine, United States audiobook sales reached nearly $1 billion in 2018 (final 2019 figures aren’t in yet), which continues a 7-year double-digit growth since 2012. One can only assume the sales will be even higher in 2019, and now in 2020, even higher still.

Is your book an audiobook yet? If it’s not, it should be, especially if your book falls into one of the following categories, which, according to Amazon, are the top-10 best-selling audiobook genres:

  1. Mystery & Suspense — narrators are particularly good at being spooky!
  2. Anything on the bestsellers list — surprise surprise!
  3. Science Fiction & Fantasy — during these pandemic times, is this really a surprise?
  4. History & Biographies — narrators have a knack for sounding knowledgeable
  5. Business & Self-Improvement — who has time to better themselves? Oh, yeah! I have a 1-hour commute!
  6. Children & Young Adult — who knew children like having books read to them?
  7. Inspiration & Religion — now your listeners can join those who hear God speak to them
  8. Erotica & Romance — is this really a surprise to anyone?
  9. Sports — now people can play fantasy football while they watch football AND listen to football!
  10. Westerns — Giddy-up! Listen, cowboys and cowgirls, it’s time to publish YOUR audiobook right now

 

Marketing Options

NEW Social Media Set-Up and Strategy Toolkit

The Social Media Set-Up & Strategy Toolkit is launching this month to replace the Author Platform option. While many of the successful marketing concepts remain the same, we listened to your feedback and made some moderate improvements, too.

Here’s what the new Social Media Set-Up and Strategy Toolkit includes:

Profile/Account Creation and/or Refinement – select three social media accounts from five choices: Facebook, Twitter, LinkedIn, Instagram or Pinterest:

  • Enhancement of your profile with your book summary, author bio, and photo
  • Eye-catching graphics (flat and isolated 3D images) of your book cover
  • “Shop Now” buttons linked to your Amazon sales page and the OP Bookstore

Social Media Posts:

  • Initial posts for each selected account
  • Recommended posts for your book launch
  • Posting calendar with 120 days of ideas
  • Posts linked/aggregated across multiple social media accounts

Target Marketing and Advertising:

  • Research and identify your target audience on each account
  • Connect each account with your target audience
  • Create an ad to use on Facebook
  • Digital clipping service (Google Alert) to notify you of any mention of you or your book on the internet

You’ll also receive access to our Social Media video series as well as valuable tip sheets to help you even more.

You already know how important social media is when it comes to marketing and promoting your books. The new Social Media Set-Up & Strategy Toolkit gives you everything you need to hit that jungle swinging!

 

Marketing Options

Your Custom Publication Needs a Custom Sales Sheet – Now 10% Off!

In the book marketing game, milliseconds matter. That’s why it is so important to make first impressions count — every time. The Custom Sales Sheet from Outskirts Press cuts through the clutter in the competitive field of book selling to improve your odds of catching the attention of all the right people.

The Custom Sales Sheet beefs up our standard sales sheet with enhanced marketing copy, eye-catching graphics, and professional design — all of which increases your promotional power in many ways:

  • It instantly sets the proper tone and expectations with an image of your book cover and custom graphics that are unique to your book
  • Provides book buyers with everything they need to know to make a purchasing decision and follow through
  • Stands out from other sales sheets so you grab the attention of news editors, radio/TV show producers, book reviewers and more
  • Lends credibility to you and your work

Here is an example of one of our author’s Custom Sales Sheets. See more examples on the order page by clicking the button below, where you can save 10% instantly on your Custom Sales Sheet today with Promo Code: customsales.

 

Marketing Options, Media Marketing Blitz, Virtual Book Tour

The Winds of Malibu: An Unexplainable Memoir by Jeff Lucas

Technology has created a wide variety of ways to reach audiences all over the world. It takes is a little thinking outside the box and you can market a self-published book in creative, affordable and impactful ways. Consider book tours! Tours are a great way to connect with your readers and technology has made them easier and more cost effective than ever!

Author Jeff Lucas is taking his latest book The Winds of Malibu: An Unexplainable Memoir, on tour — a Virtual Book Tour with Outskirts Press. This will allow Jeff to take his book into the far corners of the globe, all from the comfort of his own home! Keep an eye out for Jeff’s book as he will be featured on several blogs over the weeks and months ahead!

Luckily for us, Jeff was kind enough to answer a few questions as the tour was getting started so that we can give you a sneak peek into the mind of the creator of The Winds of Malibu: An Unexplainable Memoir.

OP: Tell us a little bit about The Winds of Malibu: An Unexplainable Memoir. What is it about?

Jeff: The Winds of Malibu focuses on my teenage years in the 1970s in Malibu. In the 1970s there were outrageous movies being made in abundance, and under the circumstances, I turned the style and the feeling of this book into an outrageous 1970s film because that is how it felt to live there growing up. Everything was on the edge for no real reason at all other than all the personalities involved.

OP: Why did you decide to write this story?

Jeff: The Winds of Malibu was automatic writing on one hand and on the other hand it took decades to complete. I knew I had to finish and publish this eventually. It hung on me for over thirty years. I am grateful that I lived long enough to finish it and publish it. The main challenge was I did not want to face that time that closely, and yet I had to.

OP: What types of readers would be interested in this story?

Jeff: People who like to read the realist writers should be interested in my book. Those interested in Louis Ferdinand Celine, John Fante, and Arthur Rimbaud. In other words, the writers who lived it in order to say it. The Winds of Malibu is really an excellent addition, I think, to learning about the feel of life in the 1970s among youth.

OP: What is special about your book?

Jeff: For a childhood memoir I have more genuine diary entries perhaps than any other childhood memoir. I have asked the Guinness Book Of World records to check on that.

OP: What differentiates it from other books in the same category?

Jeff: Like This Boy’s Life and Running With Scissors? I have got better subject matter.

OP: Have you published any other books? Do you plan to publish more?

Jeff: This might be my To Kill A Mockingbird. No other area of my life had the same intensity. I have got some ideas that I have thought about. There was my first four years in Malibu before I was eleven. After 1984 though, I lived a Blue-Collar life and Charles Bukowski already did a better job of writing about that than I could. I have got a screenplay I sketched out in the 1980s about my Blue-Collar world at the ice company. Maybe I will finish it.

OP: How can someone learn more about your book or purchase it?

Jeff: The Winds of Malibu is available at Barnes & Noble, Amazon, and Outskirts Press.

OP: Thanks for your time, Jeff! We look forward to learning more about you as you visit other bloggers!

Press play to watch the book video for The Winds of Malibu: An Unexplainable Memoir

ABOUT THE AUTHOR:

Jeff Lucas was a catalyst for local actors his age in Malibu in the 1970s. He is included in the Martin Sheen, Emilio Estevez autobiography, Along The Way (Free Press), and has published two stories in Rosebud Magazine, titled, “Young Frankenstein” and “Buried In The 1980s.”

For more information or to contact the author, visit https://www.outskirtspress.com/thewindsofmalibu

This author purchased the Media Marketing Blitz marketing option, which allows self-publishing authors to connect with bloggers and harness the power of the blogosphere by taking their book on the “virtual road.” Learn more about this service by visiting your Publishing Center and reviewing the available marketing options.

Are you an author looking for help to market your self-published book?

Learn More

 

Marketing Options

Master the Market with the Indispensable Marketing Calendar!

Do you get overwhelmed trying to keep up with all the deadlines? Do you find yourself missing deadlines and wondering how to fix it? For busy self-published authors, it’s easy to lose track of deadlines when literally every day of every week of the year is packed full of opportunities!

This is where our 2020 Author Marketing Calendar comes in. At Outskirts Press, we know that successful book promotion requires organization, dedication, and access to resources. You supply the dedication, and we supply the necessary organization and resources to keep you on track!

The Outskirts Press Author Marketing Calendar is a compilation of the most up-to-date, effective and actionable tactics available to help you market your book. It contains literally hundreds of promotional tips, advertising opportunities, important deadlines, social media recommendations, and information about marketing options and services available through Outskirts Press. It even includes photo opportunities for you to post to increase engagement on your social media sites and ideas on how to market your book when you’re on vacation! All of this information is organized in an easy to follow, month by month format including monthly marketing objectives and recommendations to help focus and direct your initiatives.

The Author Marketing Calendar is just one of many options that we offer to help our authors market their books! If you’ve published a book with Outskirts Press, you can purchase the new and improved 2020 Author Marketing Calendar for just $25, and it will become available for review and download immediately upon placing your order.

You can also visit us online at www.OutskirtsPress.com, where you can view additional marketing options here: Marketing Services.