Stock Up on Hot Marketing Materials at an Even Hotter Discount

There are gadgets, and then there are gadgets which change the face of publishing. The Espresso Book Machine is not just a pretty gadget that happens to churn out new books as quickly as the average human takes to brew an espresso; it’s a gadget that has the potential to close the last leg of the loop and put full creative (and financial) rights into the hands of those who have historically been excluded from the publishing process.

I’m speaking of you, the self-publishing author.

While the Espresso Book Machine’s many bells and whistles are nice features — like the database of rare or out-of-print books you can resurrect in all their original glory — the real appeal of the EBM is that it literally as well as physically puts a high-quality printed book in your hand in around seven minutes. For the average self-publishing author, the experience of holding and experiencing the weight of all those sleepless nights and odd hours writing is simply unattainable — that is, without a service like the EBM making a limited run financially manageable. Holding a clean and professional copy of your book is a reward in and of itself, and the expediency for which the EBM is renowned makes it easy to share the joy of your book.

That’s the magic of the Espresso Book Machine — and it’s magic you can put to work for your book with our Espresso Book Machine edition & distribution service!

Sound interesting? Perhaps you might hunt one down yourself. Every year, they’re becoming less of a trial to find, and cropping up in new and exciting places. There’s one at work in the University of Arizona’s library, for example, where undergraduates printed out copies of research-related texts, graduates printed out beautiful bound editions of their thesis projects, and professors printed out volumes of their own masterworks-in-progress.

Members of the public, too, have made the EBM a game-changer! According to Canada’s The Windsor Star, the Windsor Public Library’s EBM alone produced “10,699 books” within a three-year span. And best of all, according to the website WorldCrunch, the EBM and its competitors are on track to “save” the print publishing industry! At the Paris Book Fair, the CEO of the EBM’s main shareholder (reinsurance company SCOR) went on the record to say that the Espresso Book Machine and those who use it “will be the invisible hand that will adjust the market” by making it possible to print either 1 copy of a book or 1000 without the gymnastics of traditional publishing arrangements.

Maybe it’s time to pour a shot of espresso into your book marketing strategy-and we know just how to help! To make your book available through the Espresso Book Machine, log into your Publishing Center and select Espresso Book Machine edition & distribution service.

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Achieve a Sizzlin’ Hot Summer Book Launch!

Ready to let the world know about your book? Great! But what’s the best way? A targeted press release? Facebook connections? A creative promotional video?

Yes — all of the above! Taking a multifaceted approach is a smart way to hit the ground running in your marketing efforts. What that means is organizing a marketing push that reaches multiple audiences on a variety of mass marketing venues: social media, print media, broadcast and any other format where you can reach out to a wide and appropriate audience. It may sound intimidating, but Outskirts Press can help.

The Book Launch Bundle, is ideal for a sizzling summer book launch. First, the package price represents a huge savings compared to purchasing the same services a la carte. But the sizzle really comes with the value of the marketing components themselves: The Book Launch Bundle culls together all the most popular, must-have marketing products into one comprehensive marketing campaign. These services were hand-picked to offer authors a multi-pronged promotional push, and includes:

  • Custom Press Release with distribution
  • PR Publicist Campaign with leads forwarded to you for follow-up
  • Social Media Setup, which lets you market to a large online audience cost-effectively
  • Book Video Trailer & Distribution to highlight your story in a compelling marketing video
  • Personal Marketing Assistant who’ll spend 5 hours assisting you in your marketing efforts!

All you need to do to launch your own book marketing campaign at a discount is login to your Publishing Center and place the Book Launch Bundle in your shopping cart. With just a few clicks, you can set one big marketing machine in motion …

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Introducing the Amazon Launch Bundle

Say hello to the newly offered Amazon Launch Bundle, a package Outskirts Press has created for published authors that includes an Author Profile, a Search Inside option and Listing Optimization. The discounted bundle price of $249 saves you money over purchasing these services individually.

Amazon Author Profiles convert more shoppers into buyers because people like knowing who wrote the book they are considering. If you are an expert who has published a non-fiction book, your Author Profile should share pertinent information about your expertise. If you are a fiction writer, children’s book author, spiritual writer etc. your Author Profile will act as an invaluable space to build your brand.

When setup correctly, your Author Profile will include…

  • your entire bibliography of published books
  • all your book videos and/or video teasers
  • a direct RSS feed to your author blog
  • and so much more!

Search Inside is Amazon’s “online equivalent” to browsing a bookstore. Books that participate in the optional “Search Inside” program through Outskirts Press feature a “Look Inside” icon over their Amazon cover image, which invites potential customers to electronically “flip” through a small section of the book. Amazon claims that books participating in this program enjoy “significant” sales improvement, on average, over books that do not.

The importance of your product sales page on Amazon cannot be overstated, which is why we have also included List Optimization in this amazing bundle! The trick is to include relevant, compelling, sales information (with a marketing slant) in your book description that will not only increase the number of people seeing your page, but will also increase the number of those people actually buying your book. Let our professional copywriters at Outskirts help you utilize the content that search engines respond to and get your book the attention it deserves!

To purchase this option, simply log into your Author Publishing Center at www.outskirtspress.com and select Amazon Launch Bundle from the Marketing Solutions menu.

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Amazon Author Profile Now Available

Great news! Outskirts Press now offers an Amazon Author Profile to published authors. Why is this so important? Amazon.com sells books, but the Amazon Author Profile sells you!

What is an Author Profile?

If you look at a book listing on Amazon, you will find the Author Profile, labeled “More About the Author,” below the “Product Details” section. There you will see the author’s photo and biography.

Why do you need one?

Amazon Author Profiles convert more shoppers into buyers because people like knowing who wrote the book they are considering. If you are an expert who has published a non-fiction book, your Author Profile shares pertinent information about your expertise. If you are a fiction writer, your Author Profile is an invaluable space to build your brand. The same holds true if you are a poet or children’s book author. Regardless of the type of book (or books) you have published, your Amazon Author Profile serves one very important task: it sells YOU to your potential readers.

The Author Profile is more than just a new section on your sales page. It is your entire author presence on Amazon. When set-up correctly, your Author Profile includes your entire bibliography of published books, all your book videos and/or video teasers, a direct RSS feed to your author blog, and so much more!

More Perks of the Author Profile Option

  • You can start to attract “followers” to your Profile, just like on Twitter and Facebook, and those followers will be notified when you write a new blog post or publish a new book
  • When participating in our Amazon Author Sweepstakes, you can require sweepstake participants to “follow” you before they are eligible for your free book giveaway
  • You only have to set it up once, no matter how many books you have published. As you publish more books, it’s easy to add them to your Author Profile

How do you set it up?

If you don’t know how to set up everything yourself, no problem. Outskirts Press will do it all for you. For more information and to purchase the Amazon Author Profile option from Outskirts Press, simply log into your Author Publishing Center and select Amazon Author Profile from the Marketing Solutions menu.

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Top 10 Self-Publishing Book Marketing Tactics for March 2017

Time and again we hear from our authors how the trickiest part of the self-publishing process is figuring out exactly how to market — how to identify and reach those ideal readers you had in mind while writing your novel. Marketing is both critical and complicated, but at Outskirts Press we endeavor to provide cutting-edge post-publication support, products, and services to self-publishing authors like you–authors from all walks of life and on the hunt for the perfect means to market their newly published books.

What comes next? How are you to sift through all of the many options available?

Our list of Top 10 Book Marketing Tactics is one great way to find your feet. Think of this list as a “greatest hits” post which may help prioritize your book marketing efforts by providing easy access to the most highly rated and prized marketing strategies as evaluated by your peers. These tactics, determined and ranked in order by sales for the month of March 2016, are listed below along with a summary of each to make it easy for you to see which might serve you best.

Custom Press Release 1. Custom Press Release:  Have our professional press release writer compose an original, unique press release for your book, submitted to you for your review/approval, and then distributed to our newswire service on your behalf.
Audio Excerpt option 2. Audio Excerpt:  Recording a 3-minute audio excerpt is as easy as speaking into the phone. Pique readers’ interest by recording a pivotal passage or explaining more about the book.
Amazon Kindle Submission Service 3. Amazon Kindle Submission Service:  Make your book available on Amazon’s Kindle e-book reading device. More formats on Amazon means more exposure on Amazon, and the Kindle is heavily promoted by Amazon.
Readers Favorite Award Submission 4. Readers Favorite Award Submission: Want to gain notoriety as a self-published author? The best way is to become an award-winning author. With our Readers Favorite Book Award Submission, you have an opportunity to not only gain that notoriety but also receive additional free targeted book marketing services/promotion.
Amazon Extreme Package 5. Amazon Extreme Package: Save 25% on 3 of our marketing services focused on Amazon.com. This package includes a Kindle Edition of your book, participation in the Amazon Search Inside the Book and Amazon Cover Enhancement.
Personal Marketing Assistant 6. Personal Marketing Assistant: Do you need help developing a book marketing plan? Arranging book signings? Establishing/developing your author platform? Hire your own Personal Marketing Assistant today!
Custom Tee Shirt 7. Custom Tee Shirt: This service offers you a high-quality t-shirt with your book (front cover on the front and back cover on the back). This is a great promotional tool – helpful for book signings, networking events, etc.
Google Books Preview Program Submission 8. Google Books Preview Program Submission: An inexpensive and extremely effective way to get your book in front of millions of readers quickly and easily.
Elite E-Book Package 9. Elite E-Book Package: This e-book publishing package includes formatting and distribution of an Amazon Kindle E-book Edition with distribution on Amazon, an Apple iPad/iPhone E-book Edition with distribution through iTunes and the iBooks bookstore, and a Barnes & Noble NOOK E-book Edition with distribution through the NOOK bookstore on Barnes & Noble’s website.
Bookmarks Promotional material 10. Bookmarks (500 count): Bookmarks are a wonderful promotional item to pass out because people rarely throw them away; this service includes 500 high quality, full-color, marketing bookmarks, including delivery directly to your house within the continental United States. They are fully customized just for you!

Outskirts Press Published authors who are interested in any of these (or many of our other available services) can find further details and ordering information from the Marketing Options page of your author’s center.If you have questions or want to learn more about our services, you can visit us online at www.OutskirtsPress.com and even chat live with our expert staff through our website!

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It’s a Spring Tradition: The Bologna Children’s Book Fair Is on Its Way

From April 3-6, 2017, upwards of 25,000 participants from 98 countries will gather in Bologna, Italy, to learn about industry trends, recognize excellent works, discover talent, network and, of course, bring awareness to their own products. Considered the most significant international children’s publishing industry event, the Bologna Children’s Book Fair spotlights children’s publishing with a focus on the sale of rights and international co-productions. In addition to children’s authors and illustrators, attendees include:

    • literary agents
    • publishers
    • booksellers/buyers
    • licensors and merchandisers
    • distributors
    • bookstores
    • translators
    • mobile developers
    • and other key players in the publishing industry!

It’s a priceless opportunity to launch or enhance a career in children’s literature with worldwide reach and added revenue streams. Plus, when you exhibit your children’s book at the Bologna Children’s Book Fair through Outskirts Press, you’ll receive the added benefits of prominent face-out display of your book and an on-site representative to gather valuable industry leads for you to personally follow up!

While the deadline has passed for the 2017 event, consider exhibiting your children’s book next year. Simply log in to your Publishing Center at outskirtspress.com and select Bologna Children’s Book Fair from the Marketing Solutions menu. Just remember that space is limited and reserved on a first-come, first served basis. (Note: Due to the certain requirements for Bologna, this event is not a part of our Global Book Tour package and must be booked separately.)

Ready to take your work worldwide? Register your book for personal representation from Outskirts Press at the 2018 Bologna Children’s Book Fair!

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Top 10 Self-Publishing Book Marketing Tactics for February 2017

Perhaps even more than writing, ongoing book marketing is a vital part of your success as a self-publishing author. An author not only must be persistent, but must make wise use of modern publicity forums and selling tactics so their books will get noticed. But how does one do that?

Outskirts Press is constantly improving services for self-published authors and offering new options to help them reach new and larger audiences of book-buyers in an ever-changing market. That’s why we lead the publishing industry in post-publication support, products and services to a growing family of self-published authors.

Here, we discuss our most popular marketing options with our authors in February 2017. Perhaps one or more of these is the perfect choice for you. Learn more about the services that are helping our authors achieve selling success, then let Outskirts Press help you choose techniques that are a great fit for you.

Standard Press Release 1. Standard Press Release: The Standard Press Release includes information about you and your book taken directly from information you supply for your webpage during pre-production. It couldn’t be easier.
Audio Excerpt option 2. Audio Excerpt:  Recording a 3-minute audio excerpt is as easy as speaking into the phone. Pique readers’ interest by recording a pivotal passage or explaining more about the book.
London Book Fair 3. London Book Fair: Reach over 23,000 publishing professionals from every point in the publishing supply chain at the largest and most popular industry book fair and publishing event in the UK.
Amazon Kindle Submission Service 4. Amazon Kindle Submission Service:  Make your book available on Amazon’s Kindle e-book reading device. More formats on Amazon means more exposure on Amazon, and the Kindle is heavily promoted by Amazon.
Google Books Preview Program Submission 5. Google Books Preview Program Submission: This service is an inexpensive and extremely effective way to get your book in front of millions of readers quickly and easily.
Amazon Extreme Package 6. Amazon Extreme (3 marketing services, one discounted price): Save 25% on 3 of our marketing services focused on Amazon.com. This package includes a Kindle edition of your book, participation in the Amazon “Look Inside” program, and Amazon Cover Enhancement. Save 25% when you bundle!
Custom Press Release 7. Custom Press Release: Have our professional press release writer compose an original, unique press release for your book, submitted to you for your review/approval, and then distributed to our news wire service on your behalf.
Amazon Branded Featured Book of the Week 8. Amazon-Branded Featured Book-of-the-Week: The Amazon-branded Featured Book of the Week gets your book featured before more than 20,000 readers and writers via email, complete with a link directly to Amazon, where they can buy your book!
Elite E-Book Package 9. Elite E-Book Package: This e-book publishing package includes formatting and distribution of an Amazon Kindle E-book Edition with distribution on Amazon, an Apple iPad/iPhone E-book Edition with distribution through iTunes and the iBooks bookstore, and a Barnes & Noble NOOK E-book Edition with distribution through the NOOK bookstore on Barnes & Noble’s website.
Personal Marketing Assistant 10. Personal Marketing Assistant (5 hours): Do you need help developing a book marketing plan? Arranging book signings? Establishing/developing your author platform? Hire your own Personal Marketing Assistant today!

Want to learn more about how to successfully market your book? See these and other valuable services by logging onto your author’s center and reviewing our Marketing Solutions.

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