What Can a Book Fair Do For You?

What can a book fair do for you? There’s very little that they can’t do for you, really. They attract, quite literally, tens of thousands of highly passionate literary aficionados to further the art form that is the book. The London Book Fair alone attracts tens of thousands of attendees from over one hundred countries, and members of the media as well. Book fairs are positively packed with crowds of people determined to find new books to read and authors to follow. The book fair is a unique and unparalleled experience, and your self-publishing book belongs there.

It’s easy to think of book fairs as the stomping ground of the New York Times bestseller list, but they’re also for aspiring self-publishing authors, and the choice to include a book fair or two in your marketing plan may literally change your life … and sell a lot of books! Think about it: your book is a bonafide example of an author designing and creating and publishing exactly what he or she envisioned. Isn’t that exactly the sort of ethic and product that has a home at book fairs? Artistic integrity creates its own gravity, its own magnetic attraction to readers. Fair-goers pick up on authenticity right away!

A book fair revolves around authors and the worlds that they create. People can order whatever they like online — but people still flock to book fairs everywhere around the world. And why? Because they want to participate in the social world of books. They want to meet the people who make books happen.

If you’re worried about having to manage a booth at a book fair alone, here’s a solution which might appeal: Companies like Outskirts Press send representatives to book fairs for you. We sponsor booths to feature self-published books at home and abroad. We pay careful attention to the best ways in which one can section off space and create a warm and welcoming atmosphere out of a fair or exhibition space. We advocate for your book and send all leads for interested buyers directly to you for follow-up.

So, how do you make your book the star of the show? Good news, it’s easy! Log into your Publishing Center at www.outskirtspress.com and click on the Marketing Solutions menu. There, you’ll find a number of individual book fairs, such as Beijing or Frankfurt as well as a combination tour package. We have just the right way to help you take your book global!

Master the Market with the Indispensable Marketing Calendar!

Do you get overwhelmed trying to keep up with all the deadlines? Do you find yourself missing deadlines and wondering how to fix it? For busy self-published authors, it’s easy to lose track of deadlines when literally every day of every week of the year is packed full of opportunities!

This is where our 2018 Author Marketing Calendar comes in. At Outskirts Press, we know that successful book promotion requires organization, dedication, and access to resources. You supply the dedication, and we supply the necessary organization and resources to keep you on track!

The Outskirts Press Author Marketing Calendar is a compilation of the most up-to-date, effective and actionable tactics available to help you market your book. It contains literally hundreds of promotional tips, advertising opportunities, important deadlines, social media recommendations, and information about marketing options and services available through Outskirts Press. It even includes photo opportunities for you to post to increase engagement on your social media sites and ideas on how to market your book when you’re on vacation! All of this information is organized in an easy to follow, month by month format including monthly marketing objectives and recommendations to help focus and direct your initiatives.

The Author Marketing Calendar is just one of many options that we offer to help our authors market their books! If you’ve published a book with Outskirts Press, you can purchase the new and improved 2018 Author Marketing Calendar for just $25, and it will become available for review and download immediately upon placing your order.

If you have any questions about the 2018 Author Calendar or any of our marketing options, please visit us online at www.OutskirtsPress.com, where you can view a complete list of our Marketing Services.

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Introducing High-Quality Audio Book publishing at Outskirts Press

Published authors, lend me your ears! Professionally-voiced audio book publication is now available at Outskirts Press. You asked for it, and we listened! Readers are listeners, and now it’s easier than ever to target that whole new market.

Contrary to popular belief, e-books are not the fastest growing segment of the publishing industry. Do you know what is? Audio books! Within the next five years, Amazon expects to have over one million audio books available through its partner Audible (up from just over 100,000 a year ago). And between you and me, even that estimate sounds low.

Now that Outskirts Press makes it so easy to turn your paperback or hardback into a professionally-produced audio book, there’s no reason not to add the most exciting format yet to your published arsenal. Approximately 50% of surveyed readers report they have listened to at least one audio book in the past, and those figures are only going to grow.

So which genre is best suited for audio books? Take a look at the top ten bestselling subjects, according to Amazon/Audible:

  1. Mystery and Suspense
  2. Bestselling books in any category
  3. Science Fiction & Fantasy
  4. History & Biographies
  5. Business & Self-Improvement
  6. Children & Young Adult
  7. Inspirational, Spiritual, and Religious
  8. Romance & Erotica
  9. Sports
  10. Westerns

Do you see the genre for YOUR book on that list? If so, now is the perfect time to publish an audio book. And it’s super easy. Just click that button below. We’ll handle the rest.

Audio Book

5 Ways to Market for the Holidays – and How to Get Them Started

Many sellers large and small do more business during the holiday season than during the rest of the year, and self-publishing authors are no different. But the holiday magic usually doesn’t just happen. It takes clear goals, planning, focus and commitment to reap the greatest profits during this key time of opportunity.

There are many things an Outskirts Press author can do to boost profits, but let’s focus on this peak spending season. Here are five ways to market your book for the holidays:

  1. Build flexibility into your holiday marketing approach. While Christmas is the primary money-maker for sellers of all kinds, it’s not the only game in town. Thanksgiving, Chanukah, Kwanzaa—even New Year’s Day—are occasions when millions of people will be buying for others and themselves. Reach out to these audiences every chance you get.
  2. Offer holiday-themed specials. Hold a Christmas flash sale on Amazon or host Turkey Day giveaways on Facebook. Get creative! The idea is to encourage engagement with your readers and entice new readers.
  3. Create a social media plan. People love to mingle on Facebook, Twitter, LinkedIn and other social media sites – and they’re quickly becoming the go-to places to exchange information, too. Join the massive, online conversation by regularly “checking in” on social media as often as you can.
  4. Recycle review and media queries. Most of your existing outreach to book reviewers and contacts in print and broadcast media can be repurposed and tailed to your holiday campaign. (If you don’t already have a great query letter, write one!) Grab attention with holiday-themed buzzwords and keywords that will keep your copy relevant.
  5. Organize book-signing or book-reading events. If you want to get into those brick-and-mortar bookstores in time for the influx of holiday shoppers, start now. November and December are hot months for book-signing events, so available dates are booking up quickly. Consider focusing specifically on mall bookstores, where shoppers will be converging by the hundreds.

Of course, none of these techniques happen in a meaningful or organized way without a well-defined strategy to guide you. Outskirts Press can get you started on holiday marketing with a Custom Marketing Plan that not only helps you capitalize on seasonal spending but provides a solid all-around plan for the rest of the year.

The Marketing Consultation with Marketing Plan Development begins with a 30-minute, one-on-one phone consultation with a professional Personal Marketing Assistant to learn more about the author’s book, marketing preferences and goals. The marketing assistant will take these factors into account to craft a unique marketing approach for you that includes actionable and achievable marketing techniques, time-saving tips and techniques to boost profits during the holidays and beyond.

After the initial consultation, the Personal Marketing Assistant will send your Custom Marketing Plan to you within just 48 hours! That means if you place the option in your cart today, you could have a clearly defined marketing plan before another weekend passes. Then if you decide you want more assistance you still have the option to hire a Personal Marketing Assistant for a five-hour block of time to begin tackling those marketing steps.

Don’t let the holiday frenzy overwhelm you. Get your Marketing Consultation with Marketing Plan Development, and put in place the steps you need to take for a successful season of selling!

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5 Benefits of Book Awards (and How to Get One)

Book awards are so much more than a pat on the back for an author – they’re an underutilized marketing tool with many benefits besides the recognition. (More on that in a bit.) The 2017-2018 Reader Views Literary Awards are right around the corner, and we at Outskirts Press don’t want this valuable exposure to pass you by.

The Reader Views Literary Awards recognize writers who self-published or had their books published by a subsidy publisher, small press, university press or independent book publisher. If you copyrighted a self-published book in 2017, you are eligible to submit your book for the 2017-2018 awards and the cash prizes and kudos that come with a win. The deadline for submitting through Outskirts Press is coming soon! Let us know you’d like to enter, and we’ll take care of the details for you!

Other than full-service awards submission, what’s in it for you? Turns out, plenty! Here are five ways book awards benefit self-publishing authors like you:

  1. You score media visibility. A book award can create big media buzz – and there’s no better marketing than that. Where the media goes, readers will follow.
  2. Readers take notice. Book buyers look to award wins and reviews to help them determine the quality of a book before they make a purchasing decision. So, it stands to reason that the more recognition you get – and the more of them that come from reputable sources – the more value potential buyers will ascribe to your book.
  3. The domino effect. Awards inspire reviews. The more awards you have, the more likely you are to get noticed by other book award panels and reviewers. Prospective readers will take notice!
  4. Amazon shows support. Once a book begins to catch fire with book awards, reader engagement and reviews, Amazon will want to back that book. After all, all that activity influences purchases, and Amazon wants its sellers to succeed.
  5. The bottom line grows. More awards means more visibility, which is likely to translate into more sales. Of course, there’s no guarantee but a feather in your cap is a huge step toward turning pageviews into follow-throughs.

See? Win or no win, book competitions get your title in front of savvy literary professionals and eager readers. To submit your book to the Reader Views Literary Awards, log into your Publishing Center and select the Reader Views Literary Awards from the Marketing Solutions menu. We’ll take care of the rest.

Submit Your Book

Making the Most out of Book Fairs

Book fairs are a great way to promote your book and learn about the publishing industry. No book fair is more central to the publishing year than the giant annual international get-together known as the Frankfurt Book Fair which takes place October 11th through October 15th.

The Frankfurt Book Fair has over 7,300 exhibitors and approximately 290,000 visitors. The exhibitors and visitors travel from over 100 countries to attend more than 3,000 events occurring at the book fair. This makes the Frankfurt Book Fair a great place to make deals and meet contacts. The featured events such as seminars, conferences, readings, and more are great learning opportunities.

How do you get the most out of the book fairs?

  • Take plenty of business cards, and make sure your cards are professional and eye catching
  • Find out which journalists, bloggers, and other influencers will be at the event and send them a copy of your press release in advance
  • Host an event at your stand. Be sure to advertise your stand event
  • Join the Book Fair group on Facebook and LinkedIn to connect with contacts
  • Do your research. Find out as much as you can about the scheduled events, market audience, attendees, etc. before the event
  • Don’t forget to market on social media before, during, and after the event

For more information the Frankfurt International Book Fair, visit http://www.frankfurt-book-fair.com/en/. While it’s too late to get in on this year’s event, we can help get your book ready to exhibit in the 2018 Frankfurt International Book Fair.

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How Custom Sales Sheets Help You Sell Your Self-Published Book

First impressions are so important! A custom sales sheet helps you create a great first impression that instantly sells your book to reviewers, news outlets, booksellers, librarians, and more. Here’s just a few ways a custom sales sheet sells your book.

1. Cut through the clutter.

Bookselling is a competitive market, and it’s easy for information to get lost in the piles of solicitations. A custom sales sheet helps cut through the clutter so your book catches the attention of the right people.

2. Catch the right people’s attention.

Again, this is a competitive market. A custom sales sheet features enhanced copy and eye-catching professional graphics to make your book stand out.

3. Set a professional tone.

As a self-published author, you want to make sure people take you and your book seriously. A custom sales sheet sets a professional tone that book reviewers, news editors, booksellers, and more are looking for and lends credibility to your work.

4. Provide all the right information.

A custom sales sheet features an image of your book cover and custom graphics that are unique to your book as well as provides book buyers with everything they need to know to make a purchasing decision and follow through. This significantly increases the effectiveness of selling your book.

Here is a sample of a custom sales sheet:

Outskirts Press now offers Custom Sales Sheets to self-published authors. To purchase a Custom Sales Sheet for your book, simply login to your Publishing Center and place the Custom Sales Sheet option in your shopping cart.

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