Listen to this! Audiobooks are BOOMING

According to Forbes Magazine, United States audiobook sales reached nearly $1 billion in 2018 (final 2019 figures aren’t in yet), which continues a 7-year double-digit growth since 2012. One can only assume the sales will be even higher in 2019, and now in 2020, even higher still.

Is your book an audiobook yet? If it’s not, it should be, especially if your book falls into one of the following categories, which, according to Amazon, are the top-10 best-selling audiobook genres:

  1. Mystery & Suspense — narrators are particularly good at being spooky!
  2. Anything on the bestsellers list — surprise surprise!
  3. Science Fiction & Fantasy — during these pandemic times, is this really a surprise?
  4. History & Biographies — narrators have a knack for sounding knowledgeable
  5. Business & Self-Improvement — who has time to better themselves? Oh, yeah! I have a 1-hour commute!
  6. Children & Young Adult — who knew children like having books read to them?
  7. Inspiration & Religion — now your listeners can join those who hear God speak to them
  8. Erotica & Romance — is this really a surprise to anyone?
  9. Sports — now people can play fantasy football while they watch football AND listen to football!
  10. Westerns — Giddy-up! Listen, cowboys and cowgirls, it’s time to publish YOUR audiobook right now

 

NEW Social Media Set-Up and Strategy Toolkit

The Social Media Set-Up & Strategy Toolkit is launching this month to replace the Author Platform option. While many of the successful marketing concepts remain the same, we listened to your feedback and made some moderate improvements, too.

Here’s what the new Social Media Set-Up and Strategy Toolkit includes:

Profile/Account Creation and/or Refinement – select three social media accounts from five choices: Facebook, Twitter, LinkedIn, Instagram or Pinterest:

  • Enhancement of your profile with your book summary, author bio, and photo
  • Eye-catching graphics (flat and isolated 3D images) of your book cover
  • “Shop Now” buttons linked to your Amazon sales page and the OP Bookstore

Social Media Posts:

  • Initial posts for each selected account
  • Recommended posts for your book launch
  • Posting calendar with 120 days of ideas
  • Posts linked/aggregated across multiple social media accounts

Target Marketing and Advertising:

  • Research and identify your target audience on each account
  • Connect each account with your target audience
  • Create an ad to use on Facebook
  • Digital clipping service (Google Alert) to notify you of any mention of you or your book on the internet

You’ll also receive access to our Social Media video series as well as valuable tip sheets to help you even more.

You already know how important social media is when it comes to marketing and promoting your books. The new Social Media Set-Up & Strategy Toolkit gives you everything you need to hit that jungle swinging!

 

Your Custom Publication Needs a Custom Sales Sheet – Now 10% Off!

In the book marketing game, milliseconds matter. That’s why it is so important to make first impressions count — every time. The Custom Sales Sheet from Outskirts Press cuts through the clutter in the competitive field of book selling to improve your odds of catching the attention of all the right people.

The Custom Sales Sheet beefs up our standard sales sheet with enhanced marketing copy, eye-catching graphics, and professional design — all of which increases your promotional power in many ways:

  • It instantly sets the proper tone and expectations with an image of your book cover and custom graphics that are unique to your book
  • Provides book buyers with everything they need to know to make a purchasing decision and follow through
  • Stands out from other sales sheets so you grab the attention of news editors, radio/TV show producers, book reviewers and more
  • Lends credibility to you and your work

Here is an example of one of our author’s Custom Sales Sheets. See more examples on the order page by clicking the button below, where you can save 10% instantly on your Custom Sales Sheet today with Promo Code: customsales.

 

The Winds of Malibu: An Unexplainable Memoir by Jeff Lucas

Technology has created a wide variety of ways to reach audiences all over the world. It takes is a little thinking outside the box and you can market a self-published book in creative, affordable and impactful ways. Consider book tours! Tours are a great way to connect with your readers and technology has made them easier and more cost effective than ever!

Author Jeff Lucas is taking his latest book The Winds of Malibu: An Unexplainable Memoir, on tour — a Virtual Book Tour with Outskirts Press. This will allow Jeff to take his book into the far corners of the globe, all from the comfort of his own home! Keep an eye out for Jeff’s book as he will be featured on several blogs over the weeks and months ahead!


Luckily for us, Jeff was kind enough to answer a few questions as the tour was getting started so that we can give you a sneak peek into the mind of the creator of The Winds of Malibu: An Unexplainable Memoir.

OP: Tell us a little bit about The Winds of Malibu: An Unexplainable Memoir. What is it about?

Jeff: The Winds of Malibu focuses on my teenage years in the 1970s in Malibu. In the 1970s there were outrageous movies being made in abundance, and under the circumstances, I turned the style and the feeling of this book into an outrageous 1970s film because that is how it felt to live there growing up. Everything was on the edge for no real reason at all other than all the personalities involved.

OP: Why did you decide to write this story?

Jeff: The Winds of Malibu was automatic writing on one hand and on the other hand it took decades to complete. I knew I had to finish and publish this eventually. It hung on me for over thirty years. I am grateful that I lived long enough to finish it and publish it. The main challenge was I did not want to face that time that closely, and yet I had to.

OP: What types of readers would be interested in this story?

Jeff: People who like to read the realist writers should be interested in my book. Those interested in Louis Ferdinand Celine, John Fante, and Arthur Rimbaud. In other words, the writers who lived it in order to say it. The Winds of Malibu is really an excellent addition, I think, to learning about the feel of life in the 1970s among youth.

OP: What is special about your book?

Jeff: For a childhood memoir I have more genuine diary entries perhaps than any other childhood memoir. I have asked the Guinness Book Of World records to check on that.

OP: What differentiates it from other books in the same category?

Jeff: Like This Boy’s Life and Running With Scissors? I have got better subject matter.

OP: Have you published any other books? Do you plan to publish more?

Jeff: This might be my To Kill A Mockingbird. No other area of my life had the same intensity. I have got some ideas that I have thought about. There was my first four years in Malibu before I was eleven. After 1984 though, I lived a Blue-Collar life and Charles Bukowski already did a better job of writing about that than I could. I have got a screenplay I sketched out in the 1980s about my Blue-Collar world at the ice company. Maybe I will finish it.

OP: How can someone learn more about your book or purchase it?

Jeff: The Winds of Malibu is available at Barnes & Noble, Amazon, and Outskirts Press.

OP: Thanks for your time, Jeff! We look forward to learning more about you as you visit other bloggers!

Press play to watch the book video for The Winds of Malibu: An Unexplainable Memoir

ABOUT THE AUTHOR:

Jeff Lucas was a catalyst for local actors his age in Malibu in the 1970s. He is included in the Martin Sheen, Emilio Estevez autobiography, Along The Way (Free Press), and has published two stories in Rosebud Magazine, titled, “Young Frankenstein” and “Buried In The 1980s.”

For more information or to contact the author, visit https://www.outskirtspress.com/thewindsofmalibu

This author purchased the Media Marketing Blitz marketing option, which allows self-publishing authors to connect with bloggers and harness the power of the blogosphere by taking their book on the “virtual road.” Learn more about this service by visiting your Publishing Center and reviewing the available marketing options.

Are you an author looking for help to market your self-published book?

Learn More

 

Master the Market with the Indispensable Marketing Calendar!

Do you get overwhelmed trying to keep up with all the deadlines? Do you find yourself missing deadlines and wondering how to fix it? For busy self-published authors, it’s easy to lose track of deadlines when literally every day of every week of the year is packed full of opportunities!

This is where our 2020 Author Marketing Calendar comes in. At Outskirts Press, we know that successful book promotion requires organization, dedication, and access to resources. You supply the dedication, and we supply the necessary organization and resources to keep you on track!

The Outskirts Press Author Marketing Calendar is a compilation of the most up-to-date, effective and actionable tactics available to help you market your book. It contains literally hundreds of promotional tips, advertising opportunities, important deadlines, social media recommendations, and information about marketing options and services available through Outskirts Press. It even includes photo opportunities for you to post to increase engagement on your social media sites and ideas on how to market your book when you’re on vacation! All of this information is organized in an easy to follow, month by month format including monthly marketing objectives and recommendations to help focus and direct your initiatives.

The Author Marketing Calendar is just one of many options that we offer to help our authors market their books! If you’ve published a book with Outskirts Press, you can purchase the new and improved 2020 Author Marketing Calendar for just $25, and it will become available for review and download immediately upon placing your order.

You can also visit us online at www.OutskirtsPress.com, where you can view additional marketing options here: Marketing Services.

 

How Book Marketing Specialists are Helping Self-Publishing Authors

As a self-published author, do you know how to develop a book marketing plan or even what should be included in it? Do you have the time and know-how to snag and schedule book signings? Are you confused about when, where and how to implement these and other elements of your book marketing plan?

A professional book marketing specialist can assist you with all these tasks, and more!

What, exactly, can a book marketing specialist do for you?

  • Develop a marketing plan. A book marketing plan is as vital to the marketing of a book as an outline is to the writing of it. And a marketing plan must be continuously tweaked to stay aligned with your goals. When you hire a book marketing specialist, you will receive a customized marketing plan with recommended actions and valuable information you can use TODAY to sell more books.
  • Arrange book signings. Book signings are special moments for any author, and for book fans. Your book marketing specialist will help you schedule these events and coordinate all the important details.
  • Develop your author platform. Your online presence says a lot about you as a person, and it can say a lot about you as an author. Having an internet presence that is tailored specifically to your needs will help you fine-tune your image, get the word out about your book(s) to a large, targeted audience and give readers valuable ways to find you and buy your book. Your author platform includes a website, social networking accounts and more. A book marketing specialist can ensure that you make the most of this valuable marketing medium!
  • Follow-up on marketing leads. When life gets busy, it’s nice to hand off the little details to someone else–like following up with potentially valuable marketing leads. Your book marketing specialist will chase down these leads for you and make sure you get ’em while they’re HOT!

Marketing a book is not a cookie-cutter science. The successful path depends upon the book, the author, and his/her goals. That’s why it is imperative to meet with your book marketing specialist first, typically via an initial telephone consultation. Once you make sure you and your marketing specialist are on the same page (pun intended), you can work together more efficiently, and effectively.

If you haven’t yet secured the services of a professional book marketing specialist to help you with the marketing of your self-published book, perhaps 2020 is the year to do it.

About Outskirts Press

Since 2002, Outskirts Press has helped thousands of authors just like you develop, publish, and market thousands of high-quality, award-winning books featuring…

  • exceptional cover design
  • professional interior formatting
  • high-quality printing
  • award-winning publishing
  • worldwide distribution
  • and extensive book marketing services

Outskirts Press is the only A+ rated and #1-rated self-publishing company according to the Better Business Bureau and Top Consumer Reviews, respectively, because we deliver outstanding customer service, affordable pricing, and industry-leading royalties.

 

How Book Videos Help Self-Publishing Authors

Did you know that video is the fastest growing segment on the internet, and that YouTube is the second most popular search engine (second only to Google)? In many ways social media has become a largely video-centric world. Consumers of news, pop culture, marketing and other information are digesting a growing percentage of all their information in video form. For self-publishing authors, it’s never been more important!

That’s not to say the written word is dying out – books do, and will, remain a popular form of entertainment – but Internet users looking for a quick bite of magazine-style information are turning to video in greater numbers. Videos offer a number of advantages over the printed word to both the communicator and the consumer.

Consider this: It is fairly easy for a reader to glance over a page and skip to passages they wish to read, possibly ignoring other vital information in the process. That’s less likely to happen with video, which disseminates information in a linear fashion and often in an entertaining way, making viewers less likely to skip around. With video, the communicator has the power to control what information the consumer gets, and when. That’s a powerful tool!

Introducing Outskirts Press Author Jeanne Blanchet’s Book Video for Kamikaze

So, if you don’t have a book video that promotes your book and is available to view from YouTube and from your own personal Facebook page and/or author webpage, now is the time to start, by clicking that big button.

 

New in 2020! Announcing the Media Marketing Blitz Only From Outskirts Press

Are you interested in getting more local media and worldwide exposure for your book? Outskirts Press can help. We are excited to introduce our new Media Marketing Blitz to all our published authors–a comprehensive and laser-focus marketing service that is specifically tailored to introduce (or reintroduce) your book to the media in 2020. Global platforms will be included (like influential bloggers with a worldwide audience), but the Media Marketing Blitz is customized to your immediate vicinity, where your odds for media success and traction are much higher.

  • Local news stations? Check.
  • Local & community newspapers? Check.
  • Local and regional radio stations? Check.
  • Local community outreach and speaking/training opportunities? Check.

After your initial one-on-one personal consultation with your Specialist, we will hand-select, and contact on your behalf, the applicable opportunities listed above as well as specific influential bloggers around the world who we feel have a high probability of either interviewing you or writing about you and/or your book. Don’t worry! Book Blitzing means we do all that heavy lifting for you!

Here are the personal services you receive with your Media Marketing Blitz:

  • 5 hours of personal marketing assistance with a professional, experienced Book Marketing Specialist, which includes a 30-minute 1-on-1 Strategy Session (typically via telephone).
  • Researching, vetting, and contacting up to 10 local media and/or event opportunities in your area
  • Follow-up with each local media outlet
  • Researching, vetting, and contacting influential blogs related to your book’s subject matter for a book review, author interview, or other online event (we guarantee at least two blog “appearances” but it’s not usual to receive many more)
  • Digital “Clipping Service” that automatically notifies you every time your book is mentioned online
  • Promotion of your success on our aggregated social media network (all you have to do is let us know!)

Here are the actionable deliverables you receive with your Book Blitz:

  • A Custom Press Release, including worldwide distribution
  • A Custom Sales Sheet
  • Personal 90-day local book marketing calendar customized to your area
  • A Digital Downloadable Edition of your book to include in digital press kits
  • Additional contacts/opportunities to reach out to above and beyond who your Strategist contacted personally
  • Email and letter templates for use contacting those additional opportunities after your Media Marketing campaign has ended
  • A personal, customized “Author Interview” and “Blog Post” that you can share in its entirety for the convenience of additional bloggers you discover

Authors engaging the services of one of our Marketing Specialists with the purchase of this option can expect an intensive amount of time being spent by the Specialist. As such, reservations are limited and are only available on a first-come, first served basis until our Specialists’ calendars are full.

 

Self-Publishing Author Dr. Darlene Pearce Featured in the New York Times Holiday Edition!

Throughout the holiday season, we feature our authors who have taken advantage of the 2019 Holiday Marketing Bundle and the benefits of the New York Times Holiday Book Review co-op ad! Co-op ads provide authors effective exposure through a well-known, established publication with millions of dedicated book lovers!

The New York Times Holiday Edition features Outskirts Press Self-Published author Dr. Darlene Pearce.

About the Author

Pastor Dr. Darlene Pearce is a native of Philadelphia. Her passion is God, who is the author and finisher of her faith. In 1997 she founded her non-profit organization, Ladies of Legacy Dynasty Foundation, which empowers, strengthens, and builds up women from prison and transitional homes to prepare and sustain professionalism in the work force with tea.

In 2013, she birthed the Ladies and Little Ladies of Legacy Tea Club, which hosts social tea parties monthly. She’s an author, poet and writer of many books. Look forward to the Tea Lady Queen’s series of tea books that are being soon released from her Teava Ladies Book Club- A Teava Lady Who’s Designed by God; Daya, the Black Princesses Tea Girl; Let’s Have a Tea Party Ladies; Hope is in Your Cup of Tea, and The Meaningful Tea Pearls.

Pearls of Wisdom in the Queen’s Tea Cup

Pearls of Wisdom in the Queen’s Tea Cup strings threads of wisdom that poured out of my heart for me to write this book to inspire Ladies and Little Ladies to know that they are precious Pearls of Christ. He has revealed through his Spiritual wisdom to me that his daughters are rare gems like as purity pearl with essence of innocence of beauty, which will turn her into a valued virtuous woman as she grows patient in grace with integrity, dignity, and poise to know she is a Beloved Pearl as a Lady in waiting for her betrothal. So ladies drink up on a cup of this Tea Love book, full of wisdom, one page at a time and you will find it will be a fulfilling time for you. Then after enjoying reading with Tea Time past it on to a sister friend as an heirloom treasure forever. By Dr. Darlene Pearce, Author and Poet – the Queen who is known by her Tea Cup of Wisdom. Look forward to indulging with her next tea book in this inspirational series, A Teava Lady Who’s Designed by God.

Buy from Outskirts Press: https://outskirtspress.com/pearlsofwisdominthequeensteacup

Press play to watch the book video

Are you ready to publish your book and perhaps find yourself in the New York Times next year?

 

Self-Publishing Author William Kunle Adeniyi Featured in the New York Times Holiday Edition!

Throughout the holiday season, we feature our authors who have taken advantage of the 2019 Holiday Marketing Bundle and the benefits of the New York Times Holiday Book Review co-op ad! Co-op ads provide authors effective exposure through a well-known, established publication with millions of dedicated book lovers!

The New York Times Holiday Edition features Outskirts Press Self-Published author William Kunle Adeniyi.

About the Author

Dr. William K. Adeniyi is a chemist by profession. Although he developed a passion for reading and writing, he was driven by his interest in science.

He has been inspired by Victorian authors and has read many biographies. When not researching or writing, he enjoys photography.

Dr. Adeniyi lives with his family in Greensboro, North Carolina.

 

Stegomyia: The Story of My Life

There’s No Shortcut to the American Dream

Growing up in a small village in Nigeria, William Adeniyi knew that his opportunities in life would be limited unless he was relentless in his pursuit of education. The death of his father left William, his sister, and their mother in financial straits. Despite that, William’s mother was dedicated to her children’s schooling…until she too died, leaving William an orphan at a crucial juncture of his life. Stegomyia is the story of how William overcame seemingly insurmountable personal and financial challenges to graduate from Titcombe College, the prestigious high school run by Canadians and Americans of the Sudan Interior Mission, and his subsequent academic career in America as a student and then as a professor at North Carolina Agricultural and Technical State University. From the perils of Nigeria’s political bloodbath to the frustrations of immigration to America, from bullies in elementary school to racist colleagues in the US, from despair when everything was taken from him to dawning hope thanks to helping hands from people who believed in William’s future, this memoir is a compelling chronicle of a life lived in defiance of the odds. A clear-eyed, honest assessment of what it means to embrace the American Dream, Stegomyia is both inspirational and cautionary, an epic true story of determination and hard work.

Buy from Outskirts Press: https://outskirtspress.com/Stegomyia

Press play to watch the book video

Are you ready to publish your book and perhaps find yourself in the New York Times next year?