Bring in Bigger Sales with Banner Ads

These days, nearly everyone is on social media — tooling around on Twitter and Facebook, or mingling with other professionals on LinkedIn. At the very least, they are leaning heavily on Google to instantly find information and resources every day. Put these powerful tools to use helping readers find your book!

The truth is there are millions of readers looking for you — but are you making yourself visible to them? Fortunately, there are quick, easy ways to promote your book before thousands of avid readers in places they visit every day. With Custom Book Banner Advertisement from Outskirts Press, you can not only get the attention of your target audience but present a polished image to them via social media and Google.

Custom Book Banner Ads let you create a beautiful banner ad for Facebook, Twitter, LinkedIn or the Google search engine platform — or all of them, if you really want to cast a wide net. Built specifically for you and tailored to the platform(s) of your choosing, your custom banner will make you more visible to the world and present a more professional image to discerning readers.

Outskirts Press has made it easy for you to set up your banner ad exactly as you like it. Once you have selected the option, you will be able to choose the platform for your ad — Facebook, Twitter, LinkedIn or Google. You will also have your choice between three design styles for your advertisement, each proportioned for the format you selected.

A professional graphic designer will create three gorgeous, full-color banner ad images for you according to your style choice and tailored to the requirements of your chosen platform. Each platform has unique strengths:

  • Facebook — Facebook allows for a highly targeted approach to advertising. You can identify your audience by age, location, habits and interests to reach the people most likely to buy. Your custom ad can be used as your Facebook page banner, or to announce impressive reviews, awards, special promotions and more.
  • Twitter — Twitter’s superpowers are its real-time nature and global visibility. Authors can target the right readers at the right time with sales, announcements and more.
  • LinkedIn — Driven by a community of professionals, LinkedIn is a great place for non-fiction writers, authors of multiple books, businesspeople and individuals with subject-matter expertise to reach out to other professionals with similar interests. The blogging feature is a huge plus.
  • Google — It doesn’t get more global than Google! Authors with a website will want to make use of Google My Business, Google+ and other venues to get their ad in front of this powerhouse’s unrivaled audience. Google’s robust search engine helps readers zero in on relevant content — like your ad!

The Custom Book Banner Advertising option includes one round of revisions, so you can make sure your banner is perfect before posting.

To purchase your Custom Book Banner Ad, click the “Add to Cart” button below, select a platform and start marketing your book to the multitudes!

How to Effortlessly Get Your Book in Front of Thousands of Readers

With so many marketing options available, it can be difficult to know which option is right for your self-published book.

An excellent avenue to consider is one of the many Co-Op Advertising opportunities offered by Outskirts Press. These options get your book in front of tens of thousands of readers and publishing professionals, and they help your book stand out from the crowd.

Here are some examples:

• Foreword Magazine: Reach more than 10,000 influential book buyers, store owners, publishers, editors, and agents with a co-op advertisement in the leading independent publishing trade magazine.
*For a limited time, you can get your co-op ad in Foreword Magazine for 20% off the regular price! Just place the ad in your Outskirts Press shopping cart and enter promo code 20-Foreword at checkout.

• Bookmarks Magazine: Reach at least 40,000 affluent readers, guaranteed!
*For a limited time, you can get your co-op ad in Bookmarks Magazine for 25% off the regular price! Just place the ad in your Outskirts Press shopping cart and enter promo code Bookmark25pct at checkout.

• Publishers Weekly: Reach over 80,000 booksellers, publishers, public and academic librarians, wholesalers, distributors, agents, and writers in addition to more than 360,000 unique monthly website visitors.

• Spirituality & Health Magazine: Reach more than 85,000 affluent and spiritual book buyers.

When you purchase a co-op advertisement, Outskirts Press will submit a full-color cover image of your book, an abbreviated synopsis, the ISBN and retail price. This marketing option makes it for easy for your audience to find and purchase your book!

For more information and to reserve space in an Outskirts Press Co-op Ad, log into your Publishing Center and select one of the Co-op Advertising Options from the Marketing Solutions menu.

*The current advertising cycle for Foreword and Bookmarks magazines will be the last full-page ads and will be placed on a first-come, first-served basis. Authors who purchase the option after we have filled the last full-page ad will appear in the next half-page ad.

What Can an Amazon Author Page Do For You?

Amazon is a powerhouse when it comes to the book distribution process. There are many ways to promote a book on Amazon, and since sales through this website may very well account for a large percentage of your overall book sales, it’s worth making sure you’re aware of all of the options … especially at a time when other self-publishers are pulling back from offering services like this to their authors.

And we bring good news! Outskirts Press now offers an Amazon Author Page to published authors. Why is this so important? Amazon.com sells books, but the Amazon Author Page sells you!

What is an Author Page?

If you look at a book listing on Amazon, you will find the Author Page, labeled “More About the Author,” below the “Product Details” section. There you will see the author’s photo and biography.

What does it do for you?

Amazon Author Pages convert more shoppers into buyers because people like knowing who wrote the book they are considering. No matter what genre or kind of book you are publishing, a complete Author Page provides important context for the reader’s experience. If you are an expert who has published a non-fiction book, for example, your Author Page shares pertinent information about your expertise. If you write fiction, your Author Page is an invaluable space to build your brand and highlight important aspects of your voice, style, and role within the larger community. The same holds true if you are a poet or children’s book author. Regardless of the type of book (or books) you have published, your Amazon Author Page serves one very important task: it sells you to your potential readers.

An Author Page is more than just a new section on your sales page. It is the sum total of your entire author presence on Amazon. When set up correctly, your Author Page includes a bibliography of your published books, access to all of your book trailers and behind-the-scenes videos, a direct RSS feed to your author blog, and much, much more.

A good Amazon Author Page will also attract followers, just as your presence on social media platforms like Twitter, Facebook, Instagram, Pinterest, Goodreads, and others can do. Those followers will be notified when you write a new blog post or publish a new book.

No matter how many books you have published, you only have to set up your Author Page once. As you publish more books, it’s easy to adjust your Author Page to incorporate them.

How do you get started?

If you don’t know how to set up everything yourself, don’t worry. Outskirts Press has the perfect service to meet your needs! For more information and to purchase the Amazon Author Page option from Outskirts Press, simply log into your Author Publishing Center and select Amazon Author Page from the Marketing Solutions menu!

What Can a Book Fair Do For You?

What can a book fair do for you? There’s very little that they can’t do for you, really. They attract, quite literally, tens of thousands of highly passionate literary aficionados to further the art form that is the book. The London Book Fair alone attracts tens of thousands of attendees from over one hundred countries, and members of the media as well. Book fairs are positively packed with crowds of people determined to find new books to read and authors to follow. The book fair is a unique and unparalleled experience, and your self-publishing book belongs there.

It’s easy to think of book fairs as the stomping ground of the New York Times bestseller list, but they’re also for aspiring self-publishing authors, and the choice to include a book fair or two in your marketing plan may literally change your life … and sell a lot of books! Think about it: your book is a bonafide example of an author designing and creating and publishing exactly what he or she envisioned. Isn’t that exactly the sort of ethic and product that has a home at book fairs? Artistic integrity creates its own gravity, its own magnetic attraction to readers. Fair-goers pick up on authenticity right away!

A book fair revolves around authors and the worlds that they create. People can order whatever they like online — but people still flock to book fairs everywhere around the world. And why? Because they want to participate in the social world of books. They want to meet the people who make books happen.

If you’re worried about having to manage a booth at a book fair alone, here’s a solution which might appeal: Companies like Outskirts Press send representatives to book fairs for you. We sponsor booths to feature self-published books at home and abroad. We pay careful attention to the best ways in which one can section off space and create a warm and welcoming atmosphere out of a fair or exhibition space. We advocate for your book and send all leads for interested buyers directly to you for follow-up.

So, how do you make your book the star of the show? Good news, it’s easy! Log into your Publishing Center at www.outskirtspress.com and click on the Marketing Solutions menu. There, you’ll find a number of individual book fairs, such as Beijing or Frankfurt as well as a combination tour package. We have just the right way to help you take your book global!

Master the Market with the Indispensable Marketing Calendar!

Do you get overwhelmed trying to keep up with all the deadlines? Do you find yourself missing deadlines and wondering how to fix it? For busy self-published authors, it’s easy to lose track of deadlines when literally every day of every week of the year is packed full of opportunities!

This is where our 2018 Author Marketing Calendar comes in. At Outskirts Press, we know that successful book promotion requires organization, dedication, and access to resources. You supply the dedication, and we supply the necessary organization and resources to keep you on track!

The Outskirts Press Author Marketing Calendar is a compilation of the most up-to-date, effective and actionable tactics available to help you market your book. It contains literally hundreds of promotional tips, advertising opportunities, important deadlines, social media recommendations, and information about marketing options and services available through Outskirts Press. It even includes photo opportunities for you to post to increase engagement on your social media sites and ideas on how to market your book when you’re on vacation! All of this information is organized in an easy to follow, month by month format including monthly marketing objectives and recommendations to help focus and direct your initiatives.

The Author Marketing Calendar is just one of many options that we offer to help our authors market their books! If you’ve published a book with Outskirts Press, you can purchase the new and improved 2018 Author Marketing Calendar for just $25, and it will become available for review and download immediately upon placing your order.

If you have any questions about the 2018 Author Calendar or any of our marketing options, please visit us online at www.OutskirtsPress.com, where you can view a complete list of our Marketing Services.

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Introducing High-Quality Audio Book publishing at Outskirts Press

Published authors, lend me your ears! Professionally-voiced audio book publication is now available at Outskirts Press. You asked for it, and we listened! Readers are listeners, and now it’s easier than ever to target that whole new market.

Contrary to popular belief, e-books are not the fastest growing segment of the publishing industry. Do you know what is? Audio books! Within the next five years, Amazon expects to have over one million audio books available through its partner Audible (up from just over 100,000 a year ago). And between you and me, even that estimate sounds low.

Now that Outskirts Press makes it so easy to turn your paperback or hardback into a professionally-produced audio book, there’s no reason not to add the most exciting format yet to your published arsenal. Approximately 50% of surveyed readers report they have listened to at least one audio book in the past, and those figures are only going to grow.

So which genre is best suited for audio books? Take a look at the top ten bestselling subjects, according to Amazon/Audible:

  1. Mystery and Suspense
  2. Bestselling books in any category
  3. Science Fiction & Fantasy
  4. History & Biographies
  5. Business & Self-Improvement
  6. Children & Young Adult
  7. Inspirational, Spiritual, and Religious
  8. Romance & Erotica
  9. Sports
  10. Westerns

Do you see the genre for YOUR book on that list? If so, now is the perfect time to publish an audio book. And it’s super easy. Just click that button below. We’ll handle the rest.

Audio Book

5 Ways to Market for the Holidays – and How to Get Them Started

Many sellers large and small do more business during the holiday season than during the rest of the year, and self-publishing authors are no different. But the holiday magic usually doesn’t just happen. It takes clear goals, planning, focus and commitment to reap the greatest profits during this key time of opportunity.

There are many things an Outskirts Press author can do to boost profits, but let’s focus on this peak spending season. Here are five ways to market your book for the holidays:

  1. Build flexibility into your holiday marketing approach. While Christmas is the primary money-maker for sellers of all kinds, it’s not the only game in town. Thanksgiving, Chanukah, Kwanzaa—even New Year’s Day—are occasions when millions of people will be buying for others and themselves. Reach out to these audiences every chance you get.
  2. Offer holiday-themed specials. Hold a Christmas flash sale on Amazon or host Turkey Day giveaways on Facebook. Get creative! The idea is to encourage engagement with your readers and entice new readers.
  3. Create a social media plan. People love to mingle on Facebook, Twitter, LinkedIn and other social media sites – and they’re quickly becoming the go-to places to exchange information, too. Join the massive, online conversation by regularly “checking in” on social media as often as you can.
  4. Recycle review and media queries. Most of your existing outreach to book reviewers and contacts in print and broadcast media can be repurposed and tailed to your holiday campaign. (If you don’t already have a great query letter, write one!) Grab attention with holiday-themed buzzwords and keywords that will keep your copy relevant.
  5. Organize book-signing or book-reading events. If you want to get into those brick-and-mortar bookstores in time for the influx of holiday shoppers, start now. November and December are hot months for book-signing events, so available dates are booking up quickly. Consider focusing specifically on mall bookstores, where shoppers will be converging by the hundreds.

Of course, none of these techniques happen in a meaningful or organized way without a well-defined strategy to guide you. Outskirts Press can get you started on holiday marketing with a Custom Marketing Plan that not only helps you capitalize on seasonal spending but provides a solid all-around plan for the rest of the year.

The Marketing Consultation with Marketing Plan Development begins with a 30-minute, one-on-one phone consultation with a professional Personal Marketing Assistant to learn more about the author’s book, marketing preferences and goals. The marketing assistant will take these factors into account to craft a unique marketing approach for you that includes actionable and achievable marketing techniques, time-saving tips and techniques to boost profits during the holidays and beyond.

After the initial consultation, the Personal Marketing Assistant will send your Custom Marketing Plan to you within just 48 hours! That means if you place the option in your cart today, you could have a clearly defined marketing plan before another weekend passes. Then if you decide you want more assistance you still have the option to hire a Personal Marketing Assistant for a five-hour block of time to begin tackling those marketing steps.

Don’t let the holiday frenzy overwhelm you. Get your Marketing Consultation with Marketing Plan Development, and put in place the steps you need to take for a successful season of selling!

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