Get Shelved: 5 Tips for Being Stocked by Bookstores

An open book in a library

Though many people buy books online, it’s not just gratifying to see your title on a bookstore’s shelf—it’s also smart business.

We still like to hold something in our hands before we buy it. When a book is on the shelf, a reader can find it even when they’re browsing the store for other things. And you cannot put a price on the worth of the passion of a bookseller selling your book face-to-face to a reader. Here are a few points to consider as you go for the bricks-and-mortar gold:

Be proactive. Start early when it comes to your relationships with stores and your relationships with readers.

  • Buy books yourself from the bookstores you want to carry your book. You’re not bribing them—and they still don’t have to stock your book; instead, you’re becoming a part of their community and putting action behind your words. You want the store to be around to sell your book? Shop there yourself.
  • Introduce yourself as a new author. Engage with their stores on social media.
  • If you plan to travel, contact bookstores there ahead of your visit. Ask if you can stop by, and then bring copies of your book to show them. (It helps if you have ties to that community and/or if your book’s subject matter connects to that store’s customers.)
  • Be prepared to share a sample of your book with booksellers.
  • Know your target market, where they can be found, what they enjoy, and how you plan to get your book in front of this market. Bookstores want people requesting and buying your book. If a bookseller believes you have done the work to nurture an audience, they are more likely to want to carry it on their shelves.

Think about your book from the bookseller’s perspective.

  • What’s in it for them if they carry it?
  • How will your book delight their customers?
  • How can selling your book make the store money?
  • Will it bring them some positive new media exposure?

Be confident in answering those questions when you meet with the bookseller. Focusing on these questions also helps steer you away from the temptation of bulk emailing. Each store is unique—treat them as such and engage in one-on-one emails or, better yet, call or visit in person.

Make sure your book is available in multiple formats. Give book buyers as many choices as possible. Hardback and large print are essential to bookstores. E-books and audiobooks are also great, especially for those stores with smaller physical spaces. Make it easy for the seller to sell to everyone, regardless of their preference in format.

Make sure your books are returnable. If a bookstore buys your book and it doesn’t sell, they have three options, and only one works in their favor: (1) return it to the wholesaler to get their money back, (2) mark the book down to a clearance price to get it off their shelves, or (3) throw the book away.

The bookstore loses some or all of their money with those second two options. A returns option, however, is like insurance for them. It lowers the risk when it comes to carrying your book. This is especially important when you aren’t a well-known author who’s proven your books can and will sell.

Schedule a book event or signing. Both you and the store will appreciate a captivated audience who are sure to buy copies—and who may buy other items while they’re in the store. Remember that hosting an event, in person or online, is work for bookstore staff and can appear risky since they need to commit to ordering several copies of your book so that everyone in the audience can buy. For this reason, ramp up your marketing efforts to fill those seats. Offer to write something for the store’s newsletter and let local press know that you’re available for interviews. Record the event, so you can use clips in future marketing efforts.

Outskirts Press’s Publishing Consultants can help you set your book price and establish a returns program for your book (we call it Retail Returns). In addition, our Personal Marketing Assistants can guide you in developing a sound book marketing plan, including using our First Chapter Preview option, which sends an excerpt of your book to more than 3,000 independent bookstores (as well as libraries, reviewers, and other select readers). And, of course, all our top publishing services include Ingram wholesaler distribution and availability, the top pick of most booksellers, big and small.

TRIPLE your FREE author copies PLUS get an Amazon Kindle edition of your book

TRIPLE your FREE author copies PLUS get an Amazon Kindle edition of your self-published book Outskirts Press

Having paperback copies of your book on hand lets you nimbly respond to promotion opportunities and make plenty of unanticipated sales.

When you purchase the Ultimate Black & White or Full-Color publishing package now, we’ll triple the number of free author copies that come with your package!


Simply order your package before the promotion expires by entering the promotion code triplecopies into your shopping cart. We will also publish and distribute an Amazon Kindle e-book Edition of your book for free when you start today!

When it’s time to share YOUR story with the world, call and talk to an Outskirts Press Publishing Consultant who can help you on your journey to publication.There are three convenient ways to connect:

Celebrate the New Year with 22% Off Self-Publishing

Celebrate the New Year with 22% Off Self-Publishing Outskirts Press

The wrapping paper has been torn off—and this is the perfect self-publishing gift for yourself. Among the many benefits both publishing packages offer, you’ll receive:

  • A free customizable cover, the number one thing that gets readers to buy
  • A publishing team to answer all your questions and make sure everything that needs doing is done—on time
  • Worldwide distribution and availability at over 25,000 retailers

This deal even includes a stocking stuffer: we will also publish and distribute an Amazon Kindle eBook Edition of your book for free.

Keep your resolution to publish this year. Just use promo code newyearsv when ordering your package right now! This offer expires on January 7th! Don’t let your New Year’s resolutions, or this offer, pass you by!

Connect with a Publishing Consultant today to learn how Outskirts Press can help you publish your masterpiece:

  • Call 1-888-672-6657

This is NOT an email—it is a MAGIC WAND!

Save $500 on any One-Click Publishing Suite Outskirts Press

When you set out to write your book, did you think, “I can’t wait to format my book’s interior!”?

How about “I’m so excited to be my own marketing assistant!”? Of course not! You said to yourself and to anyone who would listen, “I’m a writer!

But you do need formatting, marketing, and many other essential things, like editing, to turn what you write into a book. So, for today only, let Outskirts Press wave our magic wand and make $500 disappear from our completely turnkey One-Click Publishing Package. This package features dozens of benefits geared specifically to your book’s genre, as well as free book copies for marketing . . . and more. In addition, the One-Click Publishing Package is the only publishing bundle that automatically also includes coveted marketing options such as Author Platform Setup Through Social Media, Google Books Preview, Book Video Trailers, Amazon Author Profiles, and Amazon Listing Enhancements.

Simply enter promotion code holidayoc, and you will save $500 instantly—but for a limited time only!

Connect with a Publishing Consultant today to learn how Outskirts Press can help you publish your masterpiece: 

• Call 1-888-672-6657
• Live Chat at OutskirtsPress.com
• Schedule a free consultation

Go ahead—judge your book by it!

Outskirt Press Go ahead—judge your book by it!

Yes, “judge a book by its cover” is an idiom referring to first impressions and snap judgments about everything, but when we’re talking about literal books and their covers, the idiom holds true.

This is because the human brain processes images faster than it does words. Plus, if your cover looks shoddy, readers and reviewers alike will be right to wonder where else you skimped on quality . . .

Outskirts Press is making it even more affordable to wow! with your cover. Purchase the Ultimate Black & White or Full-Color publishing package today . . . and we’ll give you a professionally designed custom cover (a $399 value) AND professionally refine your cover text (a $199 value), PLUS include a stunning-looking Amazon Kindle edition of your book (a $299 value) absolutely FREE!

Simply enter promotion code covervalue when you buy the publishing package, and this $897 in total savings will be added.

GET STARTED WITH ULTIMATE B & W PUBLISHING

GET STARTED WITH FULL-COLOR PUBLISHING

Connect with a Publishing Consultant today to learn how Outskirts Press can help you publish your masterpiece:

•             Call 1-888-672-6657

•             Live Chat at OutskirtsPress.com

•             Schedule a free consultation

Get 3 Top Upgrades when you start Publishing

Promo Code: coverkdedi

What are the two most important elements to a high-quality, successful self-published book? Many readers would say professional copyediting and a professional custom cover. Both services help in securing stronger book sales and better book reviews. These are integral to every self-published author trying to get their book “out there.”

Your book cover’s importance cannot be stated enough. A custom cover allows a designer to create a completely unique cover that captures the essence of your book. Undoubtedly, this makes your book more appealing to readers (which equals more book sales). Your designer will create two covers for you, so you can choose and modify the one you like best.

Copyediting is a necessity, as any book with obvious spelling errors will be overlooked and your book sales may suffer as a result. With a full copyedit, your professional editor will conduct a thorough basic edit over your entire manuscript’s punctuation, spelling, and grammar.

When you start publishing today with the promotion code, we will edit the first 15,000 words of your manuscript for free to help you determine if a full edit of your manuscript is a worthwhile investment.  And since people DO judge books by their covers, you will also receive a free professional custom cover design (a $499 value).  By starting right now, we will also publish and distribute an Amazon Kindle eBook Edition of your book for free (a $299 value). That’s over $1000 of additional value to make your book the best it can be! Just enter promo code coverkdedi in your shopping cart during checkout.

For more information and help choosing the best self-publishing service, contact your Outskirts Press Publishing Consultant today. There are three easy ways to connect:

“Outskirts made the publishing process super easy for me and my Author Representative knew what she was doing and was very helpful!” — Katie Patterson, author of Ride.

Amazon Kindle e-Book Publication Now Included With All The Best Packages At Outskirts Press

Self-publishing with Outskirts Press  just got even better. Now when you publish with any of our best, most popular full-service a la carte or One-Click publishing packages, an Amazon Kindle e-book edition of your book will be published & distributed on your behalf for free!

kindle technology amazon tablet
Photo by freestocks.org on Pexels.com

The non-fiction, fiction, Christian, and spiritual One-Click packages have always included the Kindle e-book edition (and some of them include the Barnes & Noble NOOK, as well).  Now joining them with an included Amazon e-Book edition are the One-Click packages for Children, Cookbooks, and Memoirs.  You can browse and compare all eight of the available One-Click, all-inclusive publishing suites by clicking here.

What makes this announcement so exciting is the inclusion of the Amazon e-Book edition to our most popular package, the Ultimate Black and White, which already includes a bevy of options and add-ons; and now adds the most popular e-book publishing service, as well. Even the Basic Black and White package now includes free Kindle e-book publication & distribution! The Full-Color publishing package follows suit, which is a particular boon for longer color books where the paperback or hardback retail price might be fairly high, but the e-book price can typically fall under $10, regardless of length.

So are you ready to publish your masterpiece (and your free e-book) with the A+ rated and #1-rated self-publishing company according to the Better Business Bureau and Top Consumer Reviews, respectively?

• Call 1-888-672-6657.
• Live chat at OutskirtsPress.com.
• Schedule a free consultation with a Publishing Consultant.
• Or start immediately by browsing all our available publishing services by clicking here.

cover

“My first book and the experience was great. My Author Representative was right there with any answers that I needed. A big tip of the hand to my line editor who was a huge help. Would I do it again? I already am, with plans for my next release. I will absolutely use Outskirts Press again, and hope I get the same team. Again, thanks.”Bob Kyle, author of The Hogger

One Small Click, One Giant Discount: $500 OFF Full-Service, One-Click Publishing

Are you prepared to start your self-publishing journey this summer? Do you have everything you need to sell? Have you gotten an ISBN, formatted your manuscript for print and ebook formats and converted your files according to the rules of each bookseller? Are you overwhelmed by the to-do list and feel like you need help?

That’s what Outskirts Press is here for! Not only can we take the daunting tasks of self-publishing off your hands, but our publishing experts will ensure that you’re published quickly, professionally and painlessly. And, if you start publishing now through the end of the month, you’ll receive $500 OFF One-Click Publishing when you self-publish in August!

One-Click packages pull together comprehensive production, print and marketing services into genre-specific self-publishing bundles: One-Click for Children’s Books, One-Click for Fiction, One-Click for Non-Fiction, One-Click Cookbook, One-Click Memoir and One-Click for Spiritual books. Authors in these genres who self-publish using a One-Click option receive professional editing, custom book cover design, genre-specific marketing services and more, including:

  • Private label ISBN and bar code
  • Unlimited wholesale printing, fulfillment and distribution via Amazon, Barnes & Noble, Ingram, Baker & Taylor, Bertram and 25,000 other retail locations
  • Custom cover design and your choice of book formats
  • Professional copyediting
  • Industry-leading profit margins
  • 5 hours of Personal Marketing Assistance
  • Free Book Publishing Tip Sheets, the Book Marketing RoadMap, the Marketing COACH and other included options
  • And much more!

In fact, everything you need to polish, publish and market your book — completely worry-free — is included in your One-Click package and provided to you with personal support from your Outskirts Press Publishing Consultant and Author Representative throughout the process. Simply add One-Click Publishing for Children’s, Spiritual, Fiction or Non-Fiction to your cart, enter promo code Save500Now at checkout and get $500 OFF full-service publishing.

Not sure which One-Click package is best for your book? Call a Publishing Consultant at 1-888-672-6657 (OP-BOOKS), or chat with us using the live chat option on our website for help selecting the right genre for you.

Hurry-this offer is valid for a limited time only!

Learn More

Introducing One-Click Publishing for Children’s Books Without Custom Illustrations

If you’ve spent any time reading our newsletters, blog posts, or emails, you are probably familiar with our suite of One-Click Publishing packages. If you’re new to Outskirts Press, let me begin by explaining that these packages incorporate a range of services that make up, in many ways, some of our finest offerings and keep us a top-ranked self-publishing company by authors and third-party evaluators alike. We are happy to announce that, due to popular demand, we have put together a new offering for children’s book authors who don’t need (or are providing their own) custom illustrations!

With the click of the mouse, you can set in motion a series of self-publishing events that is nearly as magical as the tale you’ve woven for young readers! The One-Click Publishing Suite for Non-Illustrated Children’s Books from Outskirts Press pulls together comprehensive production, print and marketing services into one all-inclusive self-publishing bundle. You’ll receive professional editing, custom book cover design, genre-specific marketing services and more, all with one-on-one service every step of the way. Visit our website for more information: www.outskirtspress.com/p/childrensnonillustrated

Our ever-expanding collection of One-Click Publishing suites are designed to lift the burden of detailed decision making from your shoulders and allow you to return to what you love most—writing —while the expert editors, designers, and Personal Marketing Assistants collaborate to produce a book that not only meets your expectations but exceeds them in all of the ways that matter most. With just one click of your mouse or touchpad, you get over a dozen bundled services!

To learn more, visit www.outskirtspress.com. You can also talk with a Publishing Consultant to get exactly what you need – and get the most out of it! There are three convenient ways to connect:

  1. Call us at 1-888-672-6657 (OP-BOOKS)
  2. Live-chat with us via our website
  3. Go online to schedule an appointment
Learn More

The Path to Self-Publishing is Smoother Than Ever!

If you will indulge us just a moment, we’d like to compare the self-publishing process to conflict resolution and the scientific method. Wait, what? Each of these things has been distilled down to five simple steps, as we have done with the publishing process. Just as with conflict resolution, self-publishing is a negotiation of complex relationships–and just as with the scientific method, self-publishing through Outskirts Press is a careful, thoughtful, and exploratory enterprise which produces reliable–and sometimes revelatory—results!

The comparison, perhaps, ends there. But when we talk about five steps to self-publishing success, we’re not being overly simplistic or reductive. Within those five steps:

  1. Registering for a (free) Author’s Account
  2. Getting in touch with a Publishing Consultant and receiving a Custom Publishing Profile
  3. Submitting your manuscript
  4. Reviewing your digital files and approving them for print
  5. Sending your book out into the world to meet its eager readers

Well, within these five steps is contained the entire Outskirts Press publishing experience, including everything that will be done both by you and by our team of experts who will labor, behind the scenes, to ensure your masterful vision for your book is fully realized. It is no simple thing, producing a masterpiece–but we are committed to ensuring that you retain full creative control as well as full rights and royalties, without having to spend invaluable hours in labor or your hard-earned dollars in dimes on services which might not pan out. At Outskirts Press, we put your investment to work and commit ourselves every day to walking you through these five easy steps!

Outskirts Press is here to make your life—and your work—easier. We’re here to answer your questions, and we encourage you to visit the Outskirts Press website to chat with a representative www.OutskirtsPress.com or call us at 1-888-672-6657! You can even schedule a free consultation directly with one of our experienced Publishing Consultants at Schedule a Consultation.

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