Roll Out the Red Carpet With 15% Off a Video for Your Book!

For many years now, the publishing world has been grappling with a singular dilemma: how to make use of the new platform and opportunities provided by the internet to build successful marketing campaigns? Always one step ahead of the curve, self-publishing authors began to look for websites like YouTube and Vimeo as possible platforms to connect with new readers and share their book trailers. And they have been wildly successful!

A book trailer is, in short, a kind of movie trailer for your book. Because videos tap into two fundamentally important human senses (both sight and hearing) at the same time, they have the power to introduce new readers to your book and inspire them to purchase it.

A good book trailer presents images related to the book’s theme and content in an engaging way and is set to music that conjures up the appropriate atmosphere. A mystery novel might be set to a brooding tapestry of minor-key notes, while a romance novel might take advantage of a light-hearted upbeat tempo to clue readers into the nature of its story. Just as moviegoers might find themselves on the edge of their seats at the theater, your potential readers will wait with bated breath for the chance to pick up a copy of your book. It’s all about creating excitement for your book’s release.

Crafting a book trailer that connects all the dots to inspire this kind of reaction is, of course, quite a challenge. Video editing demands a certain professional creative skill set, complete with a deft hand at image placement, talent with text arrangement, and a nuanced way with transitioning from one frame to the next. And the timing must be precise: the entire trailer must take place over approximately sixty seconds to communicate all that it needs to and command a viewer’s attention.

The value of a well-made book trailer is, however, unquestionable. Short movies are the most portable of marketing tools and are easily shared across all the major social media platforms, including Facebook, Twitter, Tumblr, Instagram, and elsewhere. They can be embedded into blog posts or the link distributed by email.

As a self-publishing author, you’re already strategically placed to take advantage of video–but creating a book trailer? That might be outside of your comfort zone or even fully beyond your abilities. Luckily, Outskirts Press has you covered! Our Book Video Trailer & Distribution service allows you complete creative control while also putting the power of our expert team at your service, assisting with music selection, image identification, and text integration before delivering a draft of your book video trailer to you of approval. The final product provides a slick, creative way to showcase your work and market your book effectively to a wide audience. Best of all, right now you can enjoy 15% off this service! This incredible package is normally $399 but, during the month of February, you can put your book in the spotlight for only $339.15.

Are you ready to give your book the red carpet treatment? Enter promo code Save15Video when you purchase the Book Video Trailer & Distribution service.

 

5 Tips for Using Social Media to Market Your Book

With the exploding popularity of social media sites like Facebook, Twitter, LinkedIn, Instagram, and Pinterest, it’s easier than ever to connect with people all around the world. But, if you’re not sure how to get started or are unsure about how to make connections with your target audience, don’t worry! Here are 5 easy tips to help you!

1. Determine what your goals are.

  • Increase awareness? The average person spends nearly two hours on social media every day, and therefore social media is one of the best places to grab a reader’s attention.
  • Drive traffic to your book? Drive visitors to your author webpage or to your listing on Amazon.
  • Generate new leads? These are people who have indicated interest in your book in some way, shape, or form, but haven’t yet purchased it.
  • Build your royalties? You can use social media to turn your audience into paying customers.

2. How often should you post?

  • Facebook – Two or three times per day
  • Instagram – Once or twice per day
  • Instagram Stories – Eight to 16 Stories, twice per week
  • Twitter – Three to ten times per day
  • LinkedIn – Once or twice per day
  • Pinterest – Five to ten times per day

3. When should you post?

  • Twitter – 1-3pm weekdays
  • Facebook – 1-4pm weekdays
  • LinkedIn – 7-8:30am and 5-6pm Tuesday, Wednesday, and Thursday
  • Instagram – 5-6pm weekdays and 8pm on Mondays
  • Pinterest – 2-4pm and 8-11pm weekdays with weekends being the best
  • Google+ – 9-11am weekdays

4. What should you post?

  • Facebook – Post videos about your book, live videos of you talking about your book or at book events, photos of you and your book, blog posts and curated content.
  • No matter what type of post you’re sharing on Facebook, the copy you add alongside your content can be key in how it performs.
  • Instagram – Post hi-res photos (your cover, your author photo, any images or illustrations within your book), behind-the-scenes photos of your book events, quotes, user-generated content (sharing other photos, such as attendees at a book signing) but give credit to the original creator (known as a re-post), and Instagram stories. Captions are limited to 2,200 characters, and after three lines of text, they become shortened with an ellipsis (those 3 dots you see on posts). You want to grab the readers’ attention with your opening line or two.
  • Twitter – Post news about your book, blog posts, photos of you and your book at events, curated content and images. The type of copy in your tweets can drive huge improvements in your results.
  • Pinterest – Images are the best thing to post on Pinterest. Post hi-res photos of your book, the cover, book events, step-by-step photo guides and infographics.
  • LinkedIn – Post professional information about your career as a writer. Since LinkedIn is a professional networking platform, the most suitable content will revolve around you as an author. Share news about your book and milestones on your LinkedIn page, particularly if the book involves career advice.

5. Automate, engage, and listen

  • Automate posting of your social media content. A tool like Buffer is great for automation. It allows you to create all the content that you want to, all at once, and then place everything into a queue to be sent out according to whatever schedule you choose.
  • Social media requires engagement. When people talk to you, talk back. Set aside time during your day to follow up with conversations that are happening on social media. These are conversations with potential customers, references, friends, and colleagues.
  • Don’t forget, the ultimate purpose is to sell copies of your book. So always be polite, helpful, and generous. Book sales will follow.

For more information on marketing your book, log into your Publishing Center for a complete list of marketing options and to access the free Book Marketing Resource Center.

 

Congratulations to the Outskirts Press Top 10 Best Sellers!

Every month, Outskirts Press reviews book sales to identify the bestselling works! This impressive list showcases the wide range of genres and readership that our authors reach.

Los Chimayosos: A Community History by Victor Dan Jaramillo

“This is a community history that contains lasting value, that uses the voices and traditional values and knowledge of the people who have lived there for centuries. This is a story that should be read by native Chimayosos and all New Mexicans and must be passed onto future generations for a true understanding of Chimayó and this region of Rio Arriba.” – B. Michael Miller / / “Dan has spent much of his life studying the history and traditions of Chimayo. He began interviewing old-timers in Chimayo in 1984 and has quietly compiled a rich archive of oral history and reminiscences that is a valuable and irreplaceable record. In addition to this wealth of oral history, he has studied almost every available document, book, article, map or photograph having any relevance to his subject. He has thoughtfully woven all this material together in this book to present a full picture of the history and traditions of a community that is only partially known by the outside world.” – William Wroth

East Brother: History of an Island Light Station by Thomas K. Butt and Frank Perry

Popular history book on rebirth of East Brother Lighthouse updated East Brother Island is the location of one of America’s best-preserved Victorian-style light stations. First lighted in 1874, the lighthouse still guides mariners across San Francisco Bay. Since 1980 the lighthouse has been open to the public, both for day visits and as a bed and breakfast inn. This book traces the fascinating history of East Brother from the 1870s to the present. In part it is a story of changing lighthouse technology. But more importantly, it is a story of people: from the faithful keepers and their families who lived on the island through the many years, to the many volunteers who more recently helped restore the station after ten years of neglect. At first publication, the author had been studying the history of California’s lighthouses for six years. This was his third book, the second on the history of a lighthouse.

My Winning Seasons: Discovering the Champion Within by Joe Crochet

A Legendary Season with a Legendary Team. My Winning Seasons is Joe Crochet’s compulsively readable memoir about his experience as a cadet-student-athlete at The Citadel, The Military College of South Carolina. From the rigorous challenges of the exhausting first year to the exaltation of being part of the team that took Citadel football to the next level, Joe paints a portrait not only of what it takes to succeed at The Citadel, but what it takes to win in life: vision, dedication, determination, focus—and the will to win. Inspiring and entertaining, this book is a compelling read not just for college football fans, but for anyone who wants an example of how to succeed.

The Legend of the Icelandic Yule Lads by Heidi Herman

This modernized version of the Icelandic Yule Lad tale brings new life to this very old story. After accidentally being seen by a human, Stekkjastaur finds he must rely on a young Shepherd boy to keep his secret. He gives a gift just to protect his troll reputation, but the little boy’s happiness made him happy as well. He learns that one of the greatest gifts you can receive is the joy in giving to someone else. One by one, the Yule Lads each take a break from his own mischief, and each one learns the happiness gained from gift-giving. Even from a source as unlikely as a troll, a selfish act wrapped up in the Christmas spirit can grow into something wonderful.

The Foot Soldier by John DeFoore

John’s other books are titled INTIMACY, MYSTERY OF MARRIAGE, MILES AND SMILES, ECHOES ACROSS THE RIVER and others. THE FOOT SOLDIER is the story of John’s six years of military service.

Daily Brew: A 365-Day Guided Journal by Maria Pita, BA, Morgan DeSimone, BA and Gary Robinson, LMHC

Have you ever started a personal journal only to give up because you didn’t know what to write about? Have you ever wanted to keep a journal but didn’t know how to start? Well, The Daily Brew Journal might be just the thing for you! The authors have painstakingly created a 365-day template for writing about your thoughts and feelings as well as a nice mix of active, hands-on exercises to keep it interesting and to help you avoid “journal fatigue.” So, find a comfy chair, grab your favorite hot beverage, a good pen and start journaling!

A Joyful Journey Through Advent: Daily Devotional and Activity Journal for Young Families by Debby Morris

The word advent means the arrival of a notable person, thing, or event and as Christian, it means the coming of THE most notable person in our lives: Jesus. As a Christian mother and now grandmother, Debby wants to encourage parents and grandparents to pass to the next generation traditions to celebrate this season of advent, Jesus’ birthday.

An Uncommon Journey: Leadership Lessons From a Preschool Teacher Who Became A University President by Shirley Raines

Dr. Shirley Raines, now a much sought-after speaker, consultant, and author, earned her way from a humble farm in Tennessee to the office of the President of the University of Memphis as the first woman president of that institution. In this frank and heartfelt volume, Dr. Raines shares how this unlikely journey transpired. She describes challenges she faced and lessons she learned along the way that may encourage other young women to pursue careers as leaders, whatever the leadership title. She tells us about how special, loving people in her life guided and supported her along the way, including the touching story of how a professor saved her from giving up on her college education before she even got started. The narrative shows how Dr. Raines starting as a young woman prepared for every opportunity by doing her homework. Those around her who came to respect her described her as “spunky” and labeled her a “steel magnolia.” Read how Dr. Raines developed successful relationships with famous and powerful people in every walk of life including other university presidents, high profile celebrities, state governors, and wealthy philanthropists. At the same time, discover how she never forgot the working men and women who served in support roles and kept the gears turning. This is a must-read for people, especially women, considering or pursuing a leadership role in education or related fields. And an enjoyable read for the rest.

Living Life to the Fullest with Ehlers-Danlos Syndrome by Kevin Muldowney, PT

How To Take Your Life Back From Ehlers- Danlos Syndrome. This book was written to teach people with Ehlers-Danlos Syndrome (EDS) how to systematically progress through an exercise program to allow their muscles to support many joint subluxations commonly associated with this genetic disorder. This will allow people living with EDS to have less pain throughout their body. The exercise protocol outlined in this book was developed by a physical therapist from Rhode Island, Kevin Muldowney, MSPT, who has been treating people with EDS since 2005. Kevin has lectured to numerous EDS support groups, as well as, at the Ehlers-Danlos National Foundation Learning Conference. He currently owns two physical therapy clinics in Rhode Island that specialize in treating people with EDS. All of the physical therapists at Kevin’s clinics were trained by him to use specific manual therapy techniques and the exercise program outlined in this book to guide people, living with EDS, to decrease their pain and increase their function of daily life. Hopefully this book will serve as a guide for you to live a better quality of life while having EDS.

Vertical Stories for Horizontal People by Mitch Rapoport

PUT THIS BOOK DOWN… Unless you want to be totally entertained! The most compelling feature of this sweeping variety of short stories, some memoir, some fiction, by author Mitch Rapoport, is that each paint infinitely detailed pictures that breathe life into them. The Molly Chair saga spans over 100 years and follows the path of Solomon’s finely hand-crafted gift for his wife, as it travels down through the generations, and carries with it a trail of triumphs, loss, and memories. Another tale is of the widow, Estelle, whose lifetime is indelibly tainted by a thread of shocking and catastrophic tragedies for the men who share her life. There is the touching story of a man whose profound, but unrequited love, is for a woman above his station, and from it, he provides the world with an astonishing spectacle. The story of Mortimer Barnes, an ineffectual and modest man, will fill you with foreboding when a nightmare turns into a gruesome and bizarre end. You’ll meet Celeste, whose unrepentant miserly existence alienates the world around her. You’ll recognize the contemporary irony in the amusing tale of a man who finds humor in the appalling side effects of drugs advertised on television. You might recognize yourself in the coming-of-age true sagas of a 13-year old’s first experience with physical love and the hilarious account of 2 mischievous young boys who nearly drive their gentle grandfather mad!

Outskirts Press wishes to congratulate these successful authors for the dedication to craft that produced these amazing books, and to the dogged marketing efforts that led them to selling success. These titles and many others are available from major online retailers like Amazon, Barnes & Noble, Powells, Books-A-Million and elsewhere-not to mention, through the Outskirts Press Bookstore at a considerable discount. To learn more about our products and services, as well as upcoming and current promotions, visit us online at www.outskirtspress.com!

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Master the Market with the Indispensable Marketing Calendar!

Do you get overwhelmed trying to keep up with all the deadlines? Do you find yourself missing deadlines and wondering how to fix it? For busy self-published authors, it’s easy to lose track of deadlines when literally every day of every week of the year is packed full of opportunities!

This is where our 2019 Author Marketing Calendar comes in. At Outskirts Press, we know that successful book promotion requires organization, dedication, and access to resources. You supply the dedication, and we supply the necessary organization and resources to keep you on track!

The Outskirts Press Author Marketing Calendar is a compilation of the most up-to-date, effective and actionable tactics available to help you market your book. It contains literally hundreds of promotional tips, advertising opportunities, important deadlines, social media recommendations, and information about marketing options and services available through Outskirts Press. It even includes photo opportunities for you to post to increase engagement on your social media sites and ideas on how to market your book when you’re on vacation! All of this information is organized in an easy to follow, month by month format including monthly marketing objectives and recommendations to help focus and direct your initiatives.

The Author Marketing Calendar is just one of many options that we offer to help our authors market their books! If you’ve published a book with Outskirts Press, you can purchase the new and improved 2019 Author Marketing Calendar for just $25, and it will become available for review and download immediately upon placing your order.

You can also visit us online at www.OutskirtsPress.com, where you can view additional marketing options here: Marketing Services.

 

Submit Your Book for Award Season and Save 15%!

Did you publish a book in 2018? Now’s the time to get a head start on those upcoming award submission deadlines for books published in this last calendar year, and the list of to-dos stretches far ahead. And while no one disputes that awards are important, and perhaps even vital, to a book’s overall sales, the logistics are a daunting challenge!

What if you could ensure that your book is in contention for a number of awards without having to worry about those logistics? And what if you could do so at an affordable price? This is exactly what Outskirts Press can offer you with our successful Book Awards Submissions package at a 15% discount! After all, you should have the chance to enjoy the incredible benefits of submitting your book for awards without all the hassle.

What are those rewards? When you win an award, you receive third-party validation that your book is worthy. You may win prize money (two of the awards included in the Book Awards Submissions package offer cash prizes). Your book will be featured on the awards website in question. It is also traditional for these awards to send out press releases with winners and finalists included, and you can send out a press release of your own announcing your award!

Winning an award means you can add a sleek award emblem to your book cover that customers, librarians, and booksellers will take note of. After all, people really do judge books by their covers … and they buy accordingly! But there are other, less tangible, benefits to the awards submission process, including the fact that you gain credibility as a writer and a competitive edge in the self-publishing market, as well as serious bragging rights and a fantastic conversation-starter and linchpin for interviews. It summons an immeasurably great feeling to say “My book is up for an award!”

If you choose to purchase the Book Awards Submissions package, your book will be submitted to:

  1. The Writer’s Digest International Self-Publishing Book Awards
  2. The USA Book News’ National Best Books Awards
  3. The Next Generation Indie Book Awards
  4. The Reader Views Literary Awards
  5. ForeWord Magazine’s Book of the Year Awards
  6. The Benjamin Franklin Awards

Each of these awards represents a significant investment of time, energy, and yes, occasionally money, in order to be considered. By purchasing the Book Awards Submissions package, however, you get to leave that work up to our talented team of professionals, who will run all the checks and vault all possible obstacles in order to ensure that your book receives the best possible advantage in the awards circuit by managing all of the logistics and individual submissions requirements.

For a limited time, you can purchase the Book Awards Submissions service for $849.15 which is 15% off the regular bundled price of $999. You save $149.85!

To take advantage of this great deal, log into your Publishing Center, add the Book Awards Submissions package to your shopping cart and enter promo code Awards15 at check out.

 

Amazon Featured Book of the Week

Here’s this week’s Featured Book-of-the-Week available now on Amazon.com!


The Irate Pirate

by James Edward Best

(5 Stars – 6 Customer Reviews)

Price: $15.95

James Edward Best’s “The Irate Pirate.” Petie is a young pirate-in-training until one day, he begins to doubt that he is cut out for this life. After making a list of pros and cons, Petie realizes his moral dilemma: he cannot steal from others, yet that is exactly what his destiny tells him he must do.

 Learn More 

 

Please note that product prices and availability are subject to change. Prices and availability were accurate at the time of this posting; however, they may differ from those you see when you visit Amazon.com.© Amazon.com, Inc. or its affiliates. All rights reserved. Amazon, Amazon.com, the Amazon.com logo, and 1-Click are registered trademarks of Amazon.com, Inc. or its affiliates. Amazon.com, 410 Terry Avenue N., Seattle, WA 98109-5210.

 

Would you like your book featured here? Buy Now

 

Resolutions Every Author Should Have for the New Year!

Structured and manageable goals are important to those of us who consider ourselves works in progress. Well, it’s that time of year when we all start thinking about those goals — in this case, New Year’s resolutions. They’re especially necessary to moving a book from an unknown publication to a chart-topper. It’s a big project!

But, whether you’re just starting to figure out marketing or already a best-selling author, there are simple things you can resolve to do in 2019 that will make you an even better at selling … or simply a better you. Here are resolutions for published authors or anyone bent on self-improvement.

  1. Set goals. “Wait, I thought a resolution was a goal!” Well, yes, it is, in a sense. Ideally, your New Year’s resolution is the culmination of your goals throughout the year. It’s important — and ultimately more productive — to make goal-setting a habit, not just a tradition we do once a year and promptly forget. So set lots of small, attainable goals rather than one insurmountable to-do you never actually do. For example, if your resolution is to sell 2,000 copies, break it down into smaller goals. Resolve to promote one giveaway in January, schedule a book-signing in February, then a book fair in March and so on for the entire year. Or, set a goal to schedule 20 book-signings next year and average 10 sales per event. Way less intimidating, right?
  2. Facilitate goals. If you’ve resolved to sell big in the new year without so much as a marketing calendar in the house, you’ve not facilitated your goals or your year’s resolution. Remove barriers to progress and instate conditions that help you achieve. Buy an entry-level PC for getting on social media to promote or gather a list of bookstores you can call to set up events. Then, resolve to reach out until you get the bookings you need to fulfill your resolution.
  3. Make marketing a priority. Once you’ve divided your marketing resolutions into smaller goals, it’s much easier to give them top priority. Knock out those little to-do’s first thing in the morning!
  4. Read, read, read. Top-notch authors are always top-notch readers. Get to know your genre not just by practicing it but by being an avid consumer of it. That way, you’ll get to know your audience and what appeals to them.
  5. Master the basics of social media. No matter what your stripe, there’s are many others with similar interests on social media. Facebook “friend” other authors and readers, and learn from them. Follow publishers. Rub elbows with book clubs. You’ll find kindred spirits in the virtual world who can enlighten you with real wisdom. Use that wisdom to refine how you communicate with potential readers.
  6. Try something new. Make 2019 the year you branch out. Start a blog. Meet new people with similar interests. These new experiences will all enrich and inform so many other aspects of your life. At the very least, you’ll be a more social and well-rounded person. Hey, you might even discover a whole new audience for your book!
  7. Just do you. Yes, you should be reading a lot, meeting people and making connections that pay off in sales. Ultimately, you’ll assimilate all these influences into a voice that is uniquely yours, and you’ll find your true audience. Don’t fight it — feed it.
  8. Consider “cheating” a little. Many of us are afraid to ask for help. It feels lazy, like we’re cutting corners. Let us put your mind at ease: It’s not cheating to ask for help reaching your marketing goals! In fact, it’s pretty smart, if you ask us. And, if you’ve tried new things, delved into social media and checked off other goals, you likely have crossed paths with new people who may be able to help you get past the hump. Reach out to friends and family to help you get the word out or purchase inexpensive marketing service options to help you reach the goals you set on the road to your resolution. (Even full-time professionals parse out their duties from time to time.)

Whatever your resolution, the important thing is to keep moving, to take whatever steps necessary to move you toward fulfilling the great things you planned for your life.

Need help moving toward your New Year’s resolution? Consider hiring a Personal Marketing Assistant for 5 hours of expertise and a Custom Marketing Plan. You can log into your Publishing Center to see what book marketing options are available to you or chat with us using the live chat option on our website (www.outskirtspress.com).