Staying at Home or Headed to the Beach? Check out our List of Summer Must Reads!

Despite an unusually eventful spring, we have officially made it to the first days of summer! June 20th marks the summer solstice, and with summer comes a wave of new feelings and new hopes comes rolling in. The damp and chilly days of spring give way to sunshine and a need for new reading material, whether the celebrated “beach read,” a stunning debut, an insightful nonfiction work, or all of the above and more. What’s more, you can also celebrate the work of self-published authors at the same time! We have just the book for you … for all of you … in our recommendations, below.

Science Fiction


Where the Moon Stood Still: From the Janus Project Files
by Brad Anderson


EVVY (Nominee)


IPPY Award (Recipient)

With tech billionaires making the news seemingly every other day, we can’t think of a more fitting book to kick off our list than When the Moon Stood Still, a book which blends aerospace technology with a good thrill, and then adds a good dash of science fiction.

Fiction


Full Circle
by Richard Ellis Shaw


NGIBA (Finalist)


EVVY (Nominee)

If you’re looking less cosmic and somewhat closer to home, you might consider Richard Ellis Shaw’s Full Circle, which tracks a couple moving through life together and apart, navigating personal troubles from college to adulthood.

Short Stories


Short Stories of Life, Love, and Remembrance
by Alexander Rassogianis


EVVY (Nominee)

Rassogianis’ short stories are special, but you might already have guessed that from this collection’s CIPA EVVY Award nomination. It includes sixteen globetrotting gems, each one packed with feeling and emotion, covering everything from childhood to old age. This is a book worth saving.

Self-Help


Conquering Life’s Course: Common Sense in Chaotic Times
by Richard V. Battle


Reader Views Literary Awards (First Place Winner in Self-Help Category)


EVVY (Nominee)

Is common sense really all that common? In Conquering Life’s Course, Richard Battle delivers some extremely timely suggestions for navigating life’s many challenges (which right now seem more challenging than ever). This is a practical book for those looking to take some concrete steps toward realizing a more fulfilling life.

Romance (Fiction)


Too Late the Homecoming: A Gambler’s Love Story
by Fred Preiss


EVVY (Nominee)

What could be more romantic than a gambler going straight for the first time in twenty-five years? A love triangle gone wrong, that’s what! Too Late the Homecoming includes deft notes of the thriller genre, all while diving deep into the complexities of a love come … well … late. But is it too late?

Mystery (Fiction)


A Tale of Deceit: A Veronica Howard Vintage Mystery
by E. J. Gandolfo
(Book Three in the Veronica Howard Vintage Mystery series)


EVVY (Nominee)

The third book in the Veronica Howard Vintage Mystery series, A Tale of Deceit takes readers back to a small seaside town north of Boston to the vintage antique shop owned by a now-imperiled Veronica Howard. Not everything is as it seems as she and her boyfriend Harry Hunt set out to solve a repeat robbery mystery. The glittering world of Art Deco Boston and rich descriptions of both setting and clothing lend this series an edge over the competition. If you’ve watched and liked Miss Fisher’s Murder Mysteries, or are in general a fan of strong women in fine clothes taking on the role of a detective, this is a must-read series!

Action & Adventure (Fiction)


Life in the Morgue
by Lance Anderson


EVVY (Nominee)

The morgue turns out to be a fair bit livelier than Greg Benson expected when he took a position as a morgue technician. Murders, strange accidents, and ghosts are just a few of the many hazards he must face if he’s to survive his job, and author Lance Anderson knows what he’s writing about, having worked in a medical examiner’s office for six years, in which time he handled 2,000 cases. (That’s a lot of cases.) With two movie scripts in production, Anderson’s name is one to watch.

Fantasy (Fiction)


Rise of Serpents
by B. A. Vonsik
(Book Three in the Primeval Origins Epic Saga)


Reader Views Literary Award (Honorable Mention)


EVVY (Nominee)

With rave reviews from both Reader Views and Kirkus, the Primeval Origins Saga has collectively won dozens of awards, with Rise of Serpents serving as finalist or winner for 15 of those dozens. As is true for our other series, we recommend either catching up on the latest addition to the series or digging in for the first time. Those who love complicated, conceptually unique fantasy that interrogates very real concerns will love Vonsik’s ambition and scope.

Thriller (Fiction)


Special Means
by Andrew Ceroni


Outskirts Press Best Book of the Year Awards
(this author is a three-time winner!)

Another author who knows what he’s about is Andrew Ceroni, whose latest book, Special Means, promises to be a worthy addition to his already repeatedly-award-winning backlist of previous titles. This story follows CIA Agent Dave McClure as he’s dispatched to Denver to determine who is taking out organized street games with suspiciously advanced weaponry. What he discovers places his own life, the President’s life, and the future of the entire country at risk. Thrilling and timely, this is not one to miss.

Biography & Autobiography (Adventurers & Explorers)


Old Man on a Bicycle: A Ride Across America and How to Realize a More Enjoyable Old Age
Don Petterson


Multiple Five-Star Reviews on Amazon

Like many before him, Don Petterson felt the lure of the American West. Unlike many before him, Petterson decided to do so by bicycle. In Old Man on a Bicycle, readers join Petterson on his 3,600 mile journey from New Hampshire to the California coast, enjoying stunning vistas and thoughtful reflections on what it means to be an aging person on a cross-country cycling trip, warts and all. This is a lovely, compelling autobiographical read to fill your summer with inspiration and encouragement.

Leadership (Non-Fiction)


Rise of the Gig Leaders: Why Interim Leaders Are Vital In Today’s Organizations
by Neil Grant


Multiple Five-Star Reviews on Amazon

Speaking of topical experts, Neil Grant is another author worth keeping an eye on. As owner of Focal Leadership, LLC, he and his company consult with leaders in key strategic positions who are in need of their skills in organization development. Rise of the Gig Leaders reflects his expertise, chronicling and explaining the notion of gig economics in language understandable to those not already in the know. What does this project-based, results-oriented world have to say and do in respect to more traditional economics? What opportunities does it offer? Grant is here to tell us exactly what and how gig leaders do what they do.


This may not be just another summer, but then … these is not just another list! These books represent the intersection of high-quality self-publishing options and some of the most exceptional, compelling, and immersive reads that you could pick up this summer. There’s always something exciting happening in the Outskirts Press Bookstore, where you can find all of the titles we’ve mentioned here today, and more, for sale online. And if you haven’t yet published a book yourself, there’s never a better time than now to inquire. Visit us online at www.outskirtspress.com, where you can chat with a Publishing Consultant!

 

Amazon Featured Book of the Week

Now available on Amazon.com!


The Senators’ Suitcase

by Mitch Engel

(5 Stars – 19 Customer Reviews)

Price: $22.95

Mitch Engel’s “The Senators’ Suitcase.” Intriguing and satirical, this thought-provoking book is about Senator Beth Davenport, a revered statesperson with a spotless reputation. As the nation mourns her passing, Troy, her son, finds a suitcase among her belongings. Curious, he opens it and finds millions of dollars in cash. He now questions whether his mother was just another dirty politician. He wants answers as he tries to reconcile her public persona with her private one. The Senator’s Suitcase weaves contemporary themes with timeless values and an unexpected conclusion.

 Learn More 

 

Please note that product prices and availability are subject to change. Prices and availability were accurate at the time of this posting; however, they may differ from those you see when you visit Amazon.com.© Amazon.com, Inc. or its affiliates. All rights reserved. Amazon, Amazon.com, the Amazon.com logo, and 1-Click are registered trademarks of Amazon.com, Inc. or its affiliates. Amazon.com, 410 Terry Avenue N., Seattle, WA 98109-5210.

 

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Tips for Using Video to Promote Books

It probably isn’t news to you that video is an important tool in your toolbox as a self-publishing author, and a critical part of your ongoing marketing strategy. So what videos should you be making, and how do you put those videos to work to sell more books?

The Outskirts Press Book Marketing Resource Center offers the answers to these questions (and more) by way of a new flip book titled Using Video to Promote Books. This is just one of the many eBooks addressing aspects of book marketing in the Book Marketing Resource Center and this library of eBooks is FREE for all authors who publish with Outskirts Press.

Here are three tips for getting started with video promotions, inspired by this new flip book:

1. Different audiences call for different videos.

When people put “book” and “video” in the same paragraph, the kind of video they’re usually talking about is a book trailer. And yes, a book trailer is fantastic for helping to generate buzz in the lead up to a book’s publication. It is not, however, the only kind of video worth making! Fans and followers gravitate to “how-to” and “behind-the-scenes” clips as well, and as safe distancing becomes a part of daily life, short clips of you reading excerpts from your book can help you connect with readers in lieu of a live and in-person reading. The key is to ask for each of your social media platforms: What kind of video would have the most effect right here and right now?

2. Upload your video

Creating a YouTube channel is free, and it happens to come along with a bundle of customizations. It’s easy to look up templates and tutorials using YouTube’s own search function. Making your YouTube channel beautiful is secondary to making people aware that you have one, so make sure you not only upload your video, but that you promote it too.

3. Get social

Fans accessing links to online videos from Twitter and Facebook tend to finish videos more frequently than those who stumble across your book trailer via a search engine due to the simple fact that social context means everything to readers. After uploading your book trailer to YouTube and your personal website, tweet about it! Post it to Facebook! Most importantly, ask people to like and share your video. Spread the word across all of your social media platforms: Twitter, Facebook, Instagram, LinkedIn, Snapchat, Tumblr, and everywhere else you have a digital presence (even TikTok!). This will serve as part of your promotional strategy for raising awareness about your book video trailer, but it also will serve as a boost to your overall digital footprint.

When you are ready to write, publish, and market your masterpiece with the A+ rated and #1-rated self-publishing company according to the Better Business Bureau and Top Consumer Reviews, respectively, visit OutskirtsPress.com. And if you have already published with us, make sure to check out this and all of the other fabulous flip books available through your FREE Book Marketing Resource Center.

 

Sacrifice and Salvation: Mission GDR by Gary R. Hall

Technology has created a wide variety of ways to reach audiences all over the world. It takes is a little thinking outside the box and you can market a self-published book in creative, affordable and impactful ways. Consider book tours! Tours are a great way to connect with your readers and technology has made them easier and more cost effective than ever!

Author Gary R. Hall is taking his latest book Sacrifice and Salvation: Mission GDR, on tour — a Virtual Book Tour with Outskirts Press. This will allow Gary to take his book into the far corners of the globe, all from the comfort of his own home! Keep an eye out for Gary’s book as he will be featured on several blogs over the weeks and months ahead!


Luckily for us, Gary was kind enough to answer a few questions as the tour was getting started so that we can give you a sneak peek into the mind of the creator of Sacrifice and Salvation: Mission GDR.

OP: Tell us a little bit about Sacrifice and Salvation: Mission GDR. What is it about?

Gary: This book is about recovery and enlightenment. Trudi Kehle and Peter Ackerman are ethnic Germans who escaped from the former Czech Sudetenland after World War II while still youngsters. Both are troubled by their country’s immoral Nazi conduct. Trudi’s father was a Nazi sailor who died in the Black Sea Campaigns. The adult Peter, now a US Army sergeant, and Trudi, are dispatched on a mission to retrieve suspected war criminal, Herman Nagle, from East Germany to account for his war conduct. While searching for Herman, they find the Jewish woman Sarah living in the forest — confused and unaware the war is over.

Enlightenment occurs when, during mission training, Trudi befriends a young American girl named Evelyn. Trudi and Evelyn have only their athletic interests in common until Trudi becomes Evelyn’s mentor. As the relationship grows, Trudi describes the differences between her life and the relatively secure life of a teen-age 1950’s American girl. Under Trudi’s mentorship, Evelyn becomes a successful athlete as well as a world-knowledgeable and matured young lady.

OP: Why did you decide to write this story?

Gary: I lived and vacationed in West Germany (and then Germany after reunification) for well over twelve years. During this time, I became aware of the stark differences between the war-era lives of my stateside contemporaries and the lives of most Germans. Reading and conversing with those Germans who had lived through the war convinced me that there was a story to tell.

OP: What types of readers would be interested in this story?

Gary: Readers will be motivated by the strong protagonist character of Trudi. Readers who are drawn to post-war events in Europe — especially the Sudetenland crisis since Peter and Trudi lived there as youngsters. A reader interested in how a cross-cultural female mentorship might work.

OP: What differentiates it from other books in the same category?

Gary: It’s difficult to find books in this category. There are plenty of books describing the war, but not many post-war books. This book describes day-to-day life in the early to mid-post-war years, which is seldom found. This book describes real geographical and cultural sites that I personally visited.

OP: What is special about your book?

Gary: I get some comments about the amount of research, the detail, and the geographic accuracy of the book. That always surprises me because I lived and studied through casual interest for many years before I decided to write. At one point I interviewed the 1980’s mayor of a small East German town named Kella. This was especially interesting because Kella had been the location of a non-fiction American writer years before. The Bürgermeisterin (female mayor), another German family and I, with interpreter, talked for two days. We were also taken on a walking tour of a surprisingly neat and picturesque village. It’s personal because I developed an affinity for the Germans through the years and often puzzled how so many Germans could have bought into the Nazi philosophy. It’s personal because I’m aware of how detached my American friends and relatives have been from the reality of post-war Europe. We lived the good life, but hardly knew it.

OP: Have you published any other books? Do you plan to publish more?

Gary: I am the author of The 5K Zone: Cold War Border Intrigue, also published by Outskirts Press. I am currently working on the third of a series.

OP: How can someone learn more about your book or purchase it?

Gary: On Amazon under books or Kindle store: Authors page — https://amazon.com/author/gary-hall: My webpage for The 5K Zone: Cold War Border Intrigue, is www.5kzone.com. The book can also be purchased from me in Everett, WA.

To purchase Sacrifice and Salvation: Mission GDR from the Outskirts Press Bookstore visit https://outskirtspress.com/sacrificeandsalvationmissiongdr

To purchase The 5K Zone: Cold War Border Intrigue from the Outskirts Press Bookstore visit https://outskirtspress.com/the5kzone

OP: Thanks for your time, Gary! We look forward to learning more about you as you visit other bloggers!

ABOUT THE AUTHOR:

Gary was a career army non-commissioned officer with over twelve years of Cold War duty in West Germany and one year in Viet Nam. He is the recipient of four Army Commendation Medals and a Bronze Star for meritorious performance of duty in Viet Nam. In West Germany, Gary was an instructor and course chief of the Communications Officer/Communications NCO courses at the United States Army School, Europe (USASCHEUR). Upon retirement from the Army, Gary earned a Bachelor of Science degree in Forest Resources at the University of Washington. Gary now lives in Everett, Washington.

For more information or to contact the author, visit https://www.outskirtspress.com/sacrificeandsalvationmissiongdr

This author purchased the Media Marketing Blitz marketing option, which allows self-publishing authors to connect with bloggers and harness the power of the blogosphere by taking their book on the “virtual road.” Learn more about this service by visiting your Publishing Center and reviewing the available marketing options.

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Amazon Featured Book of the Week

Now available on Amazon.com!


The Vicissitudes of Fortune

by Bob Siqveland

(5 Stars – 14 Customer Reviews)

Price: $18.95

Bob Siqveland’s “The Vicissitudes of Fortune.” Five teenagers from diverse backgrounds are brought together by a war. A Japanese, a Jew, a Native American, an African American, and a white kid from middle-class America form an interdependent relationship in the jungles of Vietnam. They become the most highly decorated squad in a war they don’t understand, but their relationships transcend the social structures of racism formed through historical injustices, and they remain best friends for decades. as they grow from boys to men, they develop great character. At the same time, there are “takers” who infect the American system. They need to be brought to justice. This is an epic tale of how the dream of a world community can become a reality.

 Learn More 

 

Please note that product prices and availability are subject to change. Prices and availability were accurate at the time of this posting; however, they may differ from those you see when you visit Amazon.com.© Amazon.com, Inc. or its affiliates. All rights reserved. Amazon, Amazon.com, the Amazon.com logo, and 1-Click are registered trademarks of Amazon.com, Inc. or its affiliates. Amazon.com, 410 Terry Avenue N., Seattle, WA 98109-5210.

 

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Congratulations and Good Luck to the 2020 Outskirts Press EVVY Award Nominees!

This year, Outskirts Press has an impressive 79 EVVY Award nominees to thank for their dedication and high-quality work as self-published authors. The EVVYs are an acclaimed annual book award program sponsored by the Colorado Independent Publishers’ Association (CIPA), which recognizes superior independently published books. The EVVYs are judged by a panel of professionals on a qualitative scale of merit in dozens of distinct book categories.

Each year, Outskirts Press nominates a small percentage of the books published during the year for submission to the EVVY Awards. Since a nomination is the first step toward the Outskirts Press Best Book of the Year Award, the standards are high and these nominations represent the very best of our publications as determined by our executives and members of our production teams.

Outskirts Press official nominees and winners receive additional exposure for their books in featured Outskirts Press marketing channels, including our blog, social media networks, and in our email newsletters. We will be announcing the EVVY Award Finalists and Awards Ceremony details soon on Self-Publishing News so keep an eye out for the blog post and email.

Congratulations to this year’s Official Outskirts Press EVVY Award nominees, presented here in no particular order:

Technical Awards – Cover Design and Illustrations

What’s next?

As a result of being nominated for the EVVY Awards, these Outskirts Press authors have taken the first step toward the coveted Outskirts Press Best Book of the Year Award. Three of the nominees above who subsequently win an EVVY Award during the CIPA banquet will be selected as semi-finalists for our annual Best Book of the Year Award and its $1,500 Grand Prize. Visit the blog often for updates.

All of these books, along with other Outskirts Press titles, are available from the major online book retailers like Amazon, Barnes & Noble, Powell’s, Books-A-Million and others, and from the Outskirts Press bookstore. To learn more about our products and services, as well as upcoming and current promotions, visit our website or call us at 1-888-672-6657 to speak with a Publishing Consultant.

 

Independent Bookstore Day Moves to Aug. 29

We are so happy to announce that at least one of the many complications to your life posed by COVID-19, involving one of the most important events on the calendar for self-publishing authors, has at last been solved. Independent Bookstore Day, which had to delay due to restrictions and the inability of many vendors and presenters to travel during the international shutdown, will now take place on August 29th of this year.

The last few weeks have given event planners time to learn and organize within a new format, and as a result they will be carrying out a big social media “push” in the lead-up to the event’s original date of April 25th, so make sure to take part online if you’re able! The American Booksellers Association notes that “booksellers are invited to celebrate virtually during the week of April 19–25 using the hashtag #VirtualBookstoreParty,” and they offer a number of other suggestions for authors and booksellers alike to take advantage of both now and in August.

Until then, we look forward to interacting with you online!

Need help finding indie bookstores in your area? IndieBound.org can help.

Need help self-publishing your next masterpiece? OutskirtsPress.com can help.

 

Religion 531 – The Master’s Course: 2000 Years of History Can’t Be Wrong, Can It? by Josephus the Scribe

Technology has created a wide variety of ways to reach audiences all over the world. It takes is a little thinking outside the box and you can market a self-published book in creative, affordable and impactful ways. Consider book tours! Tours are a great way to connect with your readers and technology has made them easier and more cost effective than ever!

Author Josephus the Scribe is taking his latest book Religion 531 – The Master’s Course: 2000 Years of History Can’t Be Wrong, Can It?, on tour — a Virtual Book Tour with Outskirts Press. This will allow Josephus to take his book into the far corners of the globe, all from the comfort of his own home! Keep an eye out for Josephus book as he will be featured on several blogs over the weeks and months ahead!


Luckily for us, Josephus was kind enough to answer a few questions as the tour was getting started so that we can give you a sneak peek into the mind of the creator of Religion 531 – The Master’s Course: 2000 Years of History Can’t Be Wrong, Can It?.

OP: Tell us a little bit about Religion 531 – The Master’s Course. What is it about?

Josephus: The lost message of Jesus.

OP: Why did you decide to write this story?

Josephus: I was raised a Catholic. In my early teens, I didn’t think what I was taught about the Church made much sense. When I would ask questions that drilled down into the ‘how’ or ‘why’ of the religion, exasperated nuns or priests could only answer my questions with ‘it’s a matter of faith,’ or words to that effect. As an adult, I started looking for my own answers, doing research on early Church history, reading about other religions, talking to friends who belonged to different churches, etc. I took a few college-level courses in Eastern Religions along with redoubling my readings of religion history. I also began reading the philosophy of Plato, among other ‘ancient’ writers. The more I read and studied, the more most religions and philosophies seemed to have the same core beliefs, differing only in the mumbo-jumbo and dogma that had developed over time with each one. Further research indicated that the ‘message’ of almost all great philosophers and religious leaders had been compromised by their followers, intentionally or unintentionally, through misunderstanding of the message, deliberate alteration of the message or suppressing key elements of what the message meant. I used what I believe to be the common core of the majority of religions to guide me for the rest of my adult life but kept it pretty much to myself. After I retired, I began to write down things I wanted my children to know – family stories, what I could remember about my parents and grandparents, what my childhood was like, etc. This prompted me to think about leaving something to them that would help them understand ‘what made me tick’ from a philosophical/religious/morality perspective. As I was writing this down, Religion 531 – The Master’s Course flowed out.

OP: What types of readers would be interested in this story?

Josephus: People who have lingering doubts about their religion, whatever it may be. My book is written from a Christian perspective, and the examples of how the original message of what became a ‘religion’ has been distorted, deleted and suppressed revolve primarily around Christianity, every major religion has suffered the same effects. Once a person learns the nearly universal message of most religions, whatever religion they practice will be much more fulfilling.

OP: What is special or uniquely personal about your book?

Josephus: Each of us has a goal, whether we realize it or not. Our task, our goal, is to learn about God’s Universe; to learn what brings us closer to God and what moves us farther way. Reaching God – joining with God – is our objective. Nothing else matters. Each of us is on our own path back to God. Just like there are many ways to travel from Albany to Albuquerque, God’s GPS can show each of us a different path back to him, based on what we need to learn. My path is no better than yours. It is only different. I may need to learn to deal with failure. You may need to learn to deal with success. I with health. You with sickness. I with poverty. You with wealth. Etc. There is no ‘wrong’ path, for all paths lead to God.

OP: What differentiates it from other books in the same category?

Josephus: Religion 531 – The Master’s Course is not a ‘religious’ book, although that is the category it fits into. It does not profess a belief in a particular religion. It does not contend that Christ or Buddha or Mohammed or Plato or anyone else had a better idea than the others. It illustrates the core beliefs of all were pretty much the same, and that those core beliefs are no longer what the ‘founder’ of the religion intended them to be.

OP: Have you published any other books? Do you plan to publish more?

Josephus: Religion 531 – The Master’s Course is my first book. I have two more I’ve started to think about, tentatively titled Religion 533 – The Economics Connection, which will discuss how different economic systems (capitalism, socialism, communism, etc.) conform (or not) to the principles put forth in Religion 531, and Religion 535 – Where Science and Religion Meet, which will discuss how scientific advancement actually draws us closer to God rather than more distant.

OP: How can someone learn more about your book or purchase it? 

Josephus: You can learn more about my book on my publishers website — https://outskirtspress.com/religion531themasterscourse and you can purchase my book from that site as well. It is also available on Amazon, as an iBook and will soon be available on Kindle.

OP: Thanks for your time, Josephus! We look forward to learning more about you as you visit other bloggers!

ABOUT THE AUTHOR:

The ideas in this book are not mine. They are universal truths. I merely found them and wrote them down. My education and experience are not yours, nor are yours mine. We have not learned the same things in the same way. I have a technical bachelor’s degree and an MBA. So what? I have managed very large commercial and governmental IT projects. So what? Neither directly led me to my truth. Your education and experience, or lack thereof, does not preclude you from learning what your truth is. Perhaps this book may help you. It may not. My job was to present what I learned my truth is. Your job begins now.

For more information or to contact the author, visit https://www.outskirtspress.com/religion531themasterscourse

This author purchased the Media Marketing Blitz marketing option, which allows self-publishing authors to connect with bloggers and harness the power of the blogosphere by taking their book on the “virtual road.” Learn more about this service by visiting your Publishing Center and reviewing the available marketing options.

Are you an author looking for help to market your self-published book?

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Save 10% on Your Ad in First Chapter Plus!

Ready to promote your book to thousands of literary enthusiasts and professionals who are perpetually on the hunt for the next great read? With the Outskirts Press 1st Chapter Preview Library Distribution marketing service, you can and for a limited time it’s 10% off!

The 1st Chapter Preview Library Distribution program features your book in First Chapter Plus, a monthly e-catalog reaching more than 35,000 libraries, bookstores, media, reviewers, bloggers and readers. The 1st Chapter Preview Library Distribution includes:

  • a link to the first chapter of your book to for buyers to download and preview view
  • a full-color image of your book’s cover on a quarter-page ad including pricing information and ordering details
  • your book synopsis
  • three consecutive months of advertising for maximum exposure

This increased exposure can help your book be discovered.  Don’t delay! Enter promo code savefirst when you purchase 1st Chapter Preview Library Distribution today.

 

5 Ways Social Media Can Help Self-Publishing Authors With Book Marketing

With the exploding popularity of social media sites like Facebook, Twitter, LinkedIn, Instagram, and Pinterest, it’s easier than ever to connect with people all around the world. But, if you’re not sure how to get started or are unsure about how to make connections with your target audience, don’t worry! Here are 5 easy tips to help you!

1. Determine what your goals are.

  • Increase awareness? The average person spends nearly two hours on social media every day, and therefore social media is one of the best places to grab a reader’s attention.
  • Drive traffic to your book? Drive visitors to your author webpage or to your listing on Amazon.
  • Generate new leads? These are people who have indicated interest in your book in some way, shape, or form, but haven’t yet purchased it.
  • Build your royalties? You can use social media to turn your audience into paying customers.

2. How often should you post?

  • Facebook – Two or three times per day
  • Instagram – Once or twice per day
  • Instagram Stories – Eight to 16 Stories, twice per week
  • Twitter – Three to ten times per day
  • LinkedIn – Once or twice per day
  • Pinterest – Five to ten times per day

3. When should you post?

  • Twitter – 1-3pm weekdays
  • Facebook – 1-4pm weekdays
  • LinkedIn – 7-8:30am and 5-6pm Tuesday, Wednesday, and Thursday
  • Instagram – 5-6pm weekdays and 8pm on Mondays
  • Pinterest – 2-4pm and 8-11pm weekdays with weekends being the best
  • Google+ – 9-11am weekdays

4. What should you post?

  • Facebook – Post videos about your book, live videos of you talking about your book or at book events, photos of you and your book, blog posts and curated content.
  • No matter what type of post you’re sharing on Facebook, the copy you add alongside your content can be key in how it performs.
  • Instagram – Post hi-res photos (your cover, your author photo, any images or illustrations within your book), behind-the-scenes photos of your book events, quotes, user-generated content (sharing other photos, such as attendees at a book signing) but give credit to the original creator (known as a re-post), and Instagram stories. Captions are limited to 2,200 characters, and after three lines of text, they become shortened with an ellipsis (those 3 dots you see on posts). You want to grab the readers’ attention with your opening line or two.
  • Twitter – Post news about your book, blog posts, photos of you and your book at events, curated content and images. The type of copy in your tweets can drive huge improvements in your results.
  • Pinterest – Images are the best thing to post on Pinterest. Post hi-res photos of your book, the cover, book events, step-by-step photo guides and infographics.
  • LinkedIn – Post professional information about your career as a writer. Since LinkedIn is a professional networking platform, the most suitable content will revolve around you as an author. Share news about your book and milestones on your LinkedIn page, particularly if the book involves career advice.

5. Automate, engage, and listen

  • Automate posting of your social media content. A tool like Buffer is great for automation. It allows you to create all the content that you want to, all at once, and then place everything into a queue to be sent out according to whatever schedule you choose.
  • Social media requires engagement. When people talk to you, talk back. Set aside time during your day to follow up with conversations that are happening on social media. These are conversations with potential customers, references, friends, and colleagues.
  • Don’t forget, the ultimate purpose is to sell copies of your book. So always be polite, helpful, and generous. Book sales will follow.

For more information on marketing your book, log into your Publishing Center for a complete list of marketing options and to access the free Book Marketing Resource Center.