Tips for Using Video to Promote Books

It probably isn’t news to you that video is an important tool in your toolbox as a self-publishing author, and a critical part of your ongoing marketing strategy. So what videos should you be making, and how do you put those videos to work to sell more books?

The Outskirts Press Book Marketing Resource Center offers the answers to these questions (and more) by way of a new flip book titled Using Video to Promote Books. This is just one of the many eBooks addressing aspects of book marketing in the Book Marketing Resource Center and this library of eBooks is FREE for all authors who publish with Outskirts Press.

Here are three tips for getting started with video promotions, inspired by this new flip book:

1. Different audiences call for different videos.

When people put “book” and “video” in the same paragraph, the kind of video they’re usually talking about is a book trailer. And yes, a book trailer is fantastic for helping to generate buzz in the lead up to a book’s publication. It is not, however, the only kind of video worth making! Fans and followers gravitate to “how-to” and “behind-the-scenes” clips as well, and as safe distancing becomes a part of daily life, short clips of you reading excerpts from your book can help you connect with readers in lieu of a live and in-person reading. The key is to ask for each of your social media platforms: What kind of video would have the most effect right here and right now?

2. Upload your video

Creating a YouTube channel is free, and it happens to come along with a bundle of customizations. It’s easy to look up templates and tutorials using YouTube’s own search function. Making your YouTube channel beautiful is secondary to making people aware that you have one, so make sure you not only upload your video, but that you promote it too.

3. Get social

Fans accessing links to online videos from Twitter and Facebook tend to finish videos more frequently than those who stumble across your book trailer via a search engine due to the simple fact that social context means everything to readers. After uploading your book trailer to YouTube and your personal website, tweet about it! Post it to Facebook! Most importantly, ask people to like and share your video. Spread the word across all of your social media platforms: Twitter, Facebook, Instagram, LinkedIn, Snapchat, Tumblr, and everywhere else you have a digital presence (even TikTok!). This will serve as part of your promotional strategy for raising awareness about your book video trailer, but it also will serve as a boost to your overall digital footprint.

When you are ready to write, publish, and market your masterpiece with the A+ rated and #1-rated self-publishing company according to the Better Business Bureau and Top Consumer Reviews, respectively, visit OutskirtsPress.com. And if you have already published with us, make sure to check out this and all of the other fabulous flip books available through your FREE Book Marketing Resource Center.

 

Amazon Featured Book of the Week

Now available on Amazon.com!


Return to Spirit

by Christopher B. Soltis

(5 Stars – 3 Customer Reviews)

Price: $22.95

Christopher B. Soltis’s “Return to Spirit.” This book gives a personal account of spontaneous Kundalini awakening, which is the physiological mechanism of union of mind, body and Spirit. Geared for anyone interested with increasing their understanding of Kundalini as well as practitioners of yoga, meditation, and other spiritual disciplines, Chris guides readers through many life experiences including battles with depression, substance abuse, chemical dependency and financial difficulties. With faith, hope, patience, love, and perseverance, Chris’s personal story proves this and is an inspiration to others on their path towards higher states of consciousness and spiritual growth and development.

 Learn More 

 

Please note that product prices and availability are subject to change. Prices and availability were accurate at the time of this posting; however, they may differ from those you see when you visit Amazon.com.© Amazon.com, Inc. or its affiliates. All rights reserved. Amazon, Amazon.com, the Amazon.com logo, and 1-Click are registered trademarks of Amazon.com, Inc. or its affiliates. Amazon.com, 410 Terry Avenue N., Seattle, WA 98109-5210.

 

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Sacrifice and Salvation: Mission GDR by Gary R. Hall

Technology has created a wide variety of ways to reach audiences all over the world. It takes is a little thinking outside the box and you can market a self-published book in creative, affordable and impactful ways. Consider book tours! Tours are a great way to connect with your readers and technology has made them easier and more cost effective than ever!

Author Gary R. Hall is taking his latest book Sacrifice and Salvation: Mission GDR, on tour — a Virtual Book Tour with Outskirts Press. This will allow Gary to take his book into the far corners of the globe, all from the comfort of his own home! Keep an eye out for Gary’s book as he will be featured on several blogs over the weeks and months ahead!


Luckily for us, Gary was kind enough to answer a few questions as the tour was getting started so that we can give you a sneak peek into the mind of the creator of Sacrifice and Salvation: Mission GDR.

OP: Tell us a little bit about Sacrifice and Salvation: Mission GDR. What is it about?

Gary: This book is about recovery and enlightenment. Trudi Kehle and Peter Ackerman are ethnic Germans who escaped from the former Czech Sudetenland after World War II while still youngsters. Both are troubled by their country’s immoral Nazi conduct. Trudi’s father was a Nazi sailor who died in the Black Sea Campaigns. The adult Peter, now a US Army sergeant, and Trudi, are dispatched on a mission to retrieve suspected war criminal, Herman Nagle, from East Germany to account for his war conduct. While searching for Herman, they find the Jewish woman Sarah living in the forest — confused and unaware the war is over.

Enlightenment occurs when, during mission training, Trudi befriends a young American girl named Evelyn. Trudi and Evelyn have only their athletic interests in common until Trudi becomes Evelyn’s mentor. As the relationship grows, Trudi describes the differences between her life and the relatively secure life of a teen-age 1950’s American girl. Under Trudi’s mentorship, Evelyn becomes a successful athlete as well as a world-knowledgeable and matured young lady.

OP: Why did you decide to write this story?

Gary: I lived and vacationed in West Germany (and then Germany after reunification) for well over twelve years. During this time, I became aware of the stark differences between the war-era lives of my stateside contemporaries and the lives of most Germans. Reading and conversing with those Germans who had lived through the war convinced me that there was a story to tell.

OP: What types of readers would be interested in this story?

Gary: Readers will be motivated by the strong protagonist character of Trudi. Readers who are drawn to post-war events in Europe — especially the Sudetenland crisis since Peter and Trudi lived there as youngsters. A reader interested in how a cross-cultural female mentorship might work.

OP: What differentiates it from other books in the same category?

Gary: It’s difficult to find books in this category. There are plenty of books describing the war, but not many post-war books. This book describes day-to-day life in the early to mid-post-war years, which is seldom found. This book describes real geographical and cultural sites that I personally visited.

OP: What is special about your book?

Gary: I get some comments about the amount of research, the detail, and the geographic accuracy of the book. That always surprises me because I lived and studied through casual interest for many years before I decided to write. At one point I interviewed the 1980’s mayor of a small East German town named Kella. This was especially interesting because Kella had been the location of a non-fiction American writer years before. The Bürgermeisterin (female mayor), another German family and I, with interpreter, talked for two days. We were also taken on a walking tour of a surprisingly neat and picturesque village. It’s personal because I developed an affinity for the Germans through the years and often puzzled how so many Germans could have bought into the Nazi philosophy. It’s personal because I’m aware of how detached my American friends and relatives have been from the reality of post-war Europe. We lived the good life, but hardly knew it.

OP: Have you published any other books? Do you plan to publish more?

Gary: I am the author of The 5K Zone: Cold War Border Intrigue, also published by Outskirts Press. I am currently working on the third of a series.

OP: How can someone learn more about your book or purchase it?

Gary: On Amazon under books or Kindle store: Authors page — https://amazon.com/author/gary-hall: My webpage for The 5K Zone: Cold War Border Intrigue, is www.5kzone.com. The book can also be purchased from me in Everett, WA.

To purchase Sacrifice and Salvation: Mission GDR from the Outskirts Press Bookstore visit https://outskirtspress.com/sacrificeandsalvationmissiongdr

To purchase The 5K Zone: Cold War Border Intrigue from the Outskirts Press Bookstore visit https://outskirtspress.com/the5kzone

OP: Thanks for your time, Gary! We look forward to learning more about you as you visit other bloggers!

ABOUT THE AUTHOR:

Gary was a career army non-commissioned officer with over twelve years of Cold War duty in West Germany and one year in Viet Nam. He is the recipient of four Army Commendation Medals and a Bronze Star for meritorious performance of duty in Viet Nam. In West Germany, Gary was an instructor and course chief of the Communications Officer/Communications NCO courses at the United States Army School, Europe (USASCHEUR). Upon retirement from the Army, Gary earned a Bachelor of Science degree in Forest Resources at the University of Washington. Gary now lives in Everett, Washington.

For more information or to contact the author, visit https://www.outskirtspress.com/sacrificeandsalvationmissiongdr

This author purchased the Media Marketing Blitz marketing option, which allows self-publishing authors to connect with bloggers and harness the power of the blogosphere by taking their book on the “virtual road.” Learn more about this service by visiting your Publishing Center and reviewing the available marketing options.

Are you an author looking for help to market your self-published book?

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Amazon Featured Book of the Week

Now available on Amazon.com!


The Vicissitudes of Fortune

by Bob Siqveland

(5 Stars – 14 Customer Reviews)

Price: $18.95

Bob Siqveland’s “The Vicissitudes of Fortune.” Five teenagers from diverse backgrounds are brought together by a war. A Japanese, a Jew, a Native American, an African American, and a white kid from middle-class America form an interdependent relationship in the jungles of Vietnam. They become the most highly decorated squad in a war they don’t understand, but their relationships transcend the social structures of racism formed through historical injustices, and they remain best friends for decades. as they grow from boys to men, they develop great character. At the same time, there are “takers” who infect the American system. They need to be brought to justice. This is an epic tale of how the dream of a world community can become a reality.

 Learn More 

 

Please note that product prices and availability are subject to change. Prices and availability were accurate at the time of this posting; however, they may differ from those you see when you visit Amazon.com.© Amazon.com, Inc. or its affiliates. All rights reserved. Amazon, Amazon.com, the Amazon.com logo, and 1-Click are registered trademarks of Amazon.com, Inc. or its affiliates. Amazon.com, 410 Terry Avenue N., Seattle, WA 98109-5210.

 

Would you like your book featured here? Buy Now

 

Congratulations and Good Luck to the 2020 Outskirts Press EVVY Award Nominees!

This year, Outskirts Press has an impressive 79 EVVY Award nominees to thank for their dedication and high-quality work as self-published authors. The EVVYs are an acclaimed annual book award program sponsored by the Colorado Independent Publishers’ Association (CIPA), which recognizes superior independently published books. The EVVYs are judged by a panel of professionals on a qualitative scale of merit in dozens of distinct book categories.

Each year, Outskirts Press nominates a small percentage of the books published during the year for submission to the EVVY Awards. Since a nomination is the first step toward the Outskirts Press Best Book of the Year Award, the standards are high and these nominations represent the very best of our publications as determined by our executives and members of our production teams.

Outskirts Press official nominees and winners receive additional exposure for their books in featured Outskirts Press marketing channels, including our blog, social media networks, and in our email newsletters. We will be announcing the EVVY Award Finalists and Awards Ceremony details soon on Self-Publishing News so keep an eye out for the blog post and email.

Congratulations to this year’s Official Outskirts Press EVVY Award nominees, presented here in no particular order:

Technical Awards – Cover Design and Illustrations

What’s next?

As a result of being nominated for the EVVY Awards, these Outskirts Press authors have taken the first step toward the coveted Outskirts Press Best Book of the Year Award. Three of the nominees above who subsequently win an EVVY Award during the CIPA banquet will be selected as semi-finalists for our annual Best Book of the Year Award and its $1,500 Grand Prize. Visit the blog often for updates.

All of these books, along with other Outskirts Press titles, are available from the major online book retailers like Amazon, Barnes & Noble, Powell’s, Books-A-Million and others, and from the Outskirts Press bookstore. To learn more about our products and services, as well as upcoming and current promotions, visit our website or call us at 1-888-672-6657 to speak with a Publishing Consultant.

 

Children’s Book Week May be Over, But Writing One is Just the Beginning

If you are one of the many writers around the world finding themselves stuck at home with more time to write, you may be one of the many children’s book authors who started writing a new book for kids last week in celebration of Children’s Book Week (May 4-10).

Well, Children’s Book Week May be over, but writing a book for children never grows old because there are SO many possibilities!  And nowadays, children’s books are more popular than ever, what with more lucky parents spending more time with their children.

Children’s books are shorter and quicker to write and edit! They’re easier and faster to publish. They’re simpler to market and promote. And, they’re more popular than ever!  If you’ve never fancied yourself a children’s book author, maybe it’s time to rethink that.

Let’s look at six things to keep in mind when writing and publishing children’s books:

  1. Mind your length. As any preschool teacher or children’s librarian can confirm, reading with children is most enjoyable for both parties when the book in question contains just enough text to carry the story along without exhausting a child’s attention.
  2. Pick a timely subject. Picture books are more likely to be picked up by parents, teachers, and librarians on the prowl if they tackle subjects which these adults want to prepare their children to face. Take advantage!  Talk about a perfect time to write about the “boogy monster” or “having cooties!”
  3. Don’t dumb it down. You heard right—baby talk doesn’t carry as compelling of a story as a book which treats its younger audiences with a rich vocabulary and age-appropriate but sophisticated sentence structure.  Kids who are learning to read are much more accepting of new information than when they become kids who are reading to learn.
  4. Voice morals carefully, and cleverly. Few will argue against picture books as prime tools for teaching sound decision-making skills, but most of these success stories find clever, quiet ways to do so without alienating readers by being too “preachy.”  Use subtle metaphors for larger issues (ahem, like boogy monsters and cooties, for example).
  5. Think about those end materials! Many of today’s best picture books include a few pages at the end which include notes for adults on how to make best use of the book in teaching a skill or an idea to young readers. Hint: this is especially useful to parents grappling with becoming educators as a result of stay-home directives.
  6. Humor them! Children have a keen sense of humor, and often embrace farce and comedy with both zeal and a squeal. While the story itself can’t always be humorous, more often than not, the illustrations can be.

At Outskirts Press, we are here to support you during every stage of the publishing process, whether you’re using our One-Click Publishing suite to publish your next children’s book, or if you need custom-drawn full-color illustrations. We offer a comprehensive list of services which we hope you’ll take advantage of as you work to translate your vision to the page! Your kids, grand kids (and even their friends and family) will thank you!

 

Integrity Based Policing: Policing the Streets of Las Vegas by Dan Barry

Technology has created a wide variety of ways to reach audiences all over the world. It takes is a little thinking outside the box and you can market a self-published book in creative, affordable and impactful ways. Consider book tours! Tours are a great way to connect with your readers and technology has made them easier and more cost effective than ever!

Author Dan Barry is taking his latest book Integrity Based Policing: Policing the Streets of Las Vegas by Dan Barry, on tour — a Virtual Book Tour with Outskirts Press. This will allow Dan to take his book into the far corners of the globe, all from the comfort of his own home! Keep an eye out for Dan’s book as he will be featured on several blogs over the weeks and months ahead!


Luckily for us, Dan was kind enough to answer a few questions as the tour was getting started so that we can give you a sneak peek into the mind of the creator of Integrity Based Policing: Policing the Streets of Las Vegas.

OP: Tell us a little bit about Integrity Based Policing: Policing the Streets of Las Vegas. What is it about?

Dan: My book is about policing in the greatest city in the world — “Las Vegas.” I’ve been blessed to have spent 30 years with the Las Vegas Metropolitan Police Department (LVMPD). During my career I served in a variety of positions, from undercover high school narc to Bureau Commander of the Organized Crime Bureau. In all these assignments I realized that the importance of maintaining trust is the key to success. The three key virtues to successful policing are Courage, Good Loyalty and Empathy. My goal in writing this book is to uplift organizational culture by realizing that policing is a vocation that requires us to treat others as gifts from God, not focusing solely on numbers and politics.

OP: Why did you decide to write this story?

Dan: When I retired, my love for the policing vocation and my brothers and sisters still working the streets, never went away. I realized that God allowed me to go through my experiences to make our world a better place. I pray that others will learn from my example the importance of being a servanthood leader and serve their communities with honor.

OP: What differentiates it from other books in the same category?

Dan: The fact that the author is both a practitioner and an academic. Throughout my career, I’ve lived the history and knew that policing was heading in the wrong direction. In my present role as the Program Chair for the University of Phoenix, I have been able to study the subject and the need to exercise practical wisdom in our decisions.

OP: What types of readers would be interested in this story?

Dan: I am hoping that people currently in, retired, or considering beginning a career in law enforcement will be the largest audience. I am confident that they can all learn important lessons and grow in their own careers. I also hope that policy makers will see the potential positive impact policing can have in their jurisdictions. When policing is done right, great things happen. Troubled neighborhoods form partnerships and the quality of life skyrockets. Lastly, this book is loaded with exciting police stories that are at times emotional, and most often humorous.

OP: What is special about your book?

Dan: First, my knowledge that we are here to serve God, and each other. All of my decisions are from a Christ-centered frame. Second, in parts of this book I admit that I have made mistakes that I learned from. In “The Killer Bees,” I admit that I failed to adequately plan out a tactical situation because I didn’t realize the potential danger. In this situation, all of my team got out safely, but there was an officer involved in a fatal shooting. Third, all my experiences can be applied to other professions. Leadership requires we all act in a virtuous way and not just as bosses.

OP: Have you published any other books? Do you plan to publish more?

Dan: I published Ready, Aim, Trust in 2015 – Classic Day Publishing

OP: How can someone learn more about your book or purchase it?

Dan: Integrity Based Policing is available at Barnes & Noble, Amazon, and Outskirts Press.

OP: Thanks for your time, Dan! We look forward to learning more about you as you visit other bloggers!

ABOUT THE AUTHOR:

Dan Barry is retired as a captain from the Las Vegas Metropolitan Police Department after 30 years of service. During his career, he served in a variety of assignments as an officer ranging from patrol to undercover high school narcotic detective. After promotions, he commanded numerous bureaus including Patrol, Organized Crime, Criminal Intelligence and SWAT. He is currently the Program Chair for the College of Social Sciences & Behavioral Health—Criminal Justice & Security, University of Phoenix. Dan has been married to his beautiful wife, Allison, for 39 years, Dan and Allison have four grown children, nine grandchildren and an Irish Terrier (Brigid).

For more information or to contact the author, visit https://www.outskirtspress.com/integritybasedpolicing

This author purchased the Media Marketing Blitz marketing option, which allows self-publishing authors to connect with bloggers and harness the power of the blogosphere by taking their book on the “virtual road.” Learn more about this service by visiting your Publishing Center and reviewing the available marketing options.

Are you an author looking for help to market your self-published book?

Learn More