Editing Tips for Busy Writers

When readers are browsing for a new book, they’re going to be drawn to a great book cover and a catchy title. They’ll read the blurb on the back cover, but before actually taking the plunge and hitting the BUY button, most readers will skim the first few pages of a book that interests them… And if these pages are riddled with errors, the consumer is off to the next title.

In order to be taken seriously, self-published books must be professionally edited.

Often authors are so anxious to get their books in print that they skip this crucial step. Others feel their book is fine because their mother or their next-door neighbor checked it over… But take a look at Amazon reviews, and you’ll find that the biggest turnoff to a reader is a poorly edited book filled with silly mistakes and serious flaws — problems that an editor would never let slip through the cracks. If the reader is preoccupied with incorrect punctuation, word choice, and grammar, they won’t be able to focus on what your book is trying to say.

Most importantly, no matter how thrilling your thriller or educational your how-to, if your book is unedited (or edited by your former first-grade teacher), you will very likely be perceived as an amateur.

Many authors feel confident in their own editing abilities and believe their book is fine without a fresh pair of eyes to review it. They might run a spellcheck, check for typos, and call it good. But a professional editor does so much more than check for spelling.

What can an editor do for you?

A good editor keeps the rules of the English language in mind but also preserves the writer’s unique voice. Each writer is different, and sometimes their style overrides mandates handed down by the grammar police. A good editor will recognize and nurture individual style.

Copyeditors focus on a book line by line, looking for spelling and grammatical problems, consistency, clarity, word choice, sentence structure, verb tense, dialogue, and other issues of style. They also look at the big picture and flag general problem areas in plot, character, point of view, and overall flow.

Did your main character’s name change halfway through your book? An editor will catch it. They’ll also catch embarrassing errors like anachronisms (a smartphone in 1932?) or plot problems (how can your heroine be in two places at one time?). Does the book switch back and forth from past to present tense? Is it filled with long, confusing sentences and page-long paragraphs? An editor will fix these problems.

It’s difficult to edit your own work, as just about any author will tell you. Whether you’re a bestselling author or a brand-new writer with your first book, an objective professional review/edit of your work is a crucial step. And the readers you’re hoping to attract will be more willing to hit that BUY button if they’re not distracted by poor presentation and awkward sentence structure!

***

Outskirts Press offers high-quality copyediting services for manuscripts of all lengths and types. This May, we will edit the first 15,000 words of your manuscript for free when you purchase the Ultimate Black & White or Full-Color publishing package.  Yep! That means most full-color children’s books will receive free editing of the entire manuscript all month long! Just enter promo code coverkdedi in your shopping cart during checkout.

Have You Published a Children’s Book? Here’s How to Market It.

Children’s books may just be the purest distillation of self-publishing perfection: they’re beautiful, they have universal appeal to readers of all ages, and they pack an emotional punch which leaves readers hungry for more. But if you’ve recently self-published a children’s book, you already know that marketing your book successfully can still pose some unique challenges, regardless of these qualities. It’s time to put your creative gifts back to work, and to take advantage of your book’s unique place in the self-publishing marketplace. But how? Here are three simple suggestions to get you started.

ONE: Think of your book as an event, not an object.

Children’s books are best enjoyed collectively, aren’t they? Whether we’re talking about a grandparent reading aloud to a pack of children on the couch; or a librarian holding forth to a cluster of kids during Story Hour; or an educator teaching sight words to a roomful of young, eager minds, children’s books are events, not just physical objects that one can hold in the hand. When it comes to marketing, spend some time early on brainstorming all of the various contexts in which you see your book being enjoyed … and then start planning how you can make those events happen. And don’t just think analog … digital context matters, too! Think of all those book reviews on YouTube and TikTok; and look at all those readers on Goodreads who might love discovering your book with their children or grandchildren.

Nowadays, holding a book-reading event may not be enough to motivate parents to open their pocketbooks; they want to be convinced that there is more to your book than what can be experienced in a single reading. Many children’s are easy to pick up once and never again. So when you think about hosting an event, think about how to ensure it’s an engaging one that inspires children to enjoy it over and over again. Find ways to make clear connections to ancillary materials like related activities, website material, and educator-friendly resources. The point is to demonstrate that your book is worth coming back to, time and time again.

TWO: Schools are key, and schools are hard.

If you haven’t already developed educational supplements around your children’s book, that is a good place to start. For instance, collect activities and further readings, media, and so forth that relates to your children’s book. Package it as an educational unit. That way, when you arrange to visit a classroom or run a workshop for local teachers, you have already made it easy for them to meet state and federal core requirements.

Yes, schools are a difficult nut to crack, but if you really want your children’s book to move, you need to access them. Since teachers typically rely on resources that have been approved by, or perhaps even provided by, large traditional publishing houses and their marketing teams, gaining credibility is of utmost importance.  Level the playing field by winning a few awards, such as garnering recognition from the Mom’s Choice Awards, for example.  The opportunity schools offer makes the effort worthwhile.

THREE: Make hay while the sun shines … and the sun shines around the world!

Some of the most underutilized opportunities for children’s book authors are book fairs, and there are so many wonderful ones around the world to choose from! These days, it’s easy to take part, too, as self-publishing companies like Outskirts Press offer Global Book Tour packages designed to get your book in front of and into the hands of educational administrators, librarians, retailers, parents, and readers in an efficient and effective way.

If you are looking to market your children’s book, there’s never been a better time than now to inquire. Visit us online at www.outskirtspress.com and check out our Marketing Solutions menu. And to see our staff picks of amazing children’s books from many of our authors, visit our Pinterest page by clicking here.

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Amazon Featured Book of the Week

Now available on Amazon.com!


The Portal: The Cort Chronicles Book 1

by David D. Bernstein

(4.5 Stars – 4 Customer Reviews)

Price: $17.95

David D. Bernstein’s award winning “The Portal: The Cort Chronicles Book 1.”  Eleven-year-old Andy falls into a time portal and is transported to a ghostly version of his hometown – 101 years in the future. Twisted metal, rotten wood, and garbage litter the seemingly empty streets, and Andy will soon discover that the city is controlled by CORT robots … and that this reality is Earth’s possible future. Andy’s brother is miraculously guided through the portal and joins Andy.  But, how can two young boys alter the present by saving the future? CIPA EVVY AWARD MERIT AWARD -JUVENILE FICTION.

 Learn More 
Please note that product prices and availability are subject to change. Prices and availability were accurate at the time of this posting; however, they may differ from those you see when you visit Amazon.com.© Amazon.com, Inc. or its affiliates. All rights reserved. Amazon, Amazon.com, the Amazon.com logo, and 1-Click are registered trademarks of Amazon.com, Inc. or its affiliates. Amazon.com, 410 Terry Avenue N., Seattle, WA 98109-5210.

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Outskirts Press Presents Dr. James K. Ocansey, author of A New Lease on Life

Author Dr. James K. Ocansey is taking his latest book, A New Lease on Life on tour – a Virtual Book Tour, that is, with Outskirts Press! Technology has created a wide variety of ways to reach audiences all over the world. All it takes is a little thinking outside the box, and nowadays you can market a self-published book in a variety of affordable and impactful ways. Virtual book tours, for example, are a great way to connect with readers from all corners of the globe, all from the comfort of your own home. Join Dr. James K. Ocansey, Ph.D. and A New Lease on Life as they appear in features and interviews (such as the one below) in the weeks and months ahead!


Luckily for us, Dr. James K. Ocansey was kind enough to answer a few questions as the tour was getting started so that we can give you a sneak peek into the mind of the creator of A New Lease on Life.

OP: Tell us a little bit about A New Lease on Life. What is it about?

Dr. James:  This title is an extension of Dr Batmanghelidj’s book: Your Body’s Many Cries for Water: You’re Not Sick, You’re Thirsty, Do Not Treat Thirst with Medication. This book was based on his experience in an Iranian political jail where he was able to cure over 3,000 inmates with water, the only thing available to him. My title is to expand on that vision to include nutrition but also ionized alkaline water. It’s about how recent research shows that you can add over 20 years to your life span through proper nourishment and detoxification. Based on autopsies performed on 750,000 animals of over 454 species and 3,000 humans for comparison over a 12-year period, Dr. Joel Wallach came to the conclusion: “it was apparent that every animal and every human who dies of natural causes dies of a nutritional deficiency disease.” To protect yourself from nutritional deficiency diseases, all you need do is to provide your body the essential nutrients in the form of 60 minerals, 16 vitamins, 12 amino acids and 3 essential fatty acids and the body will self-repair or heal itself. Ionized alkaline restructured negative water is the best means to both nourish and detoxify.

OP: Why did you decide to write this story?

Dr. James:  As a Christian believer and a prostate cancer survivor before I came to learn of vitamin B17, who also suffered a serious back ache at age 75 before I learned of alkaline antioxidant water, I wish to share my knowledge with all who will be interested in longevity and a healthy life. If God has given us 120 years and there are cultures in which people live to over 120 years in perfect health, all we need to do is find out what they did correctly so we can follow their example. God’s Word says: “I will bless your food and water and take sickness away from you.” This principle of food and water as the means of healing still holds for all people.

OP: What types of readers would be interested in this story?

Dr. James: All those interested in good health and longevity should be interested in this book. Anyone over age 50 experiences a downturn in their body’s ability to perform as expected. This is because of toxic build up which undermines our health causing many underlying conditions. Dr Coanda, a Nobel Prize winning scientist who lived among the Hunzas for over 70 years studying their water said: “The water in Hunza land contains the secret of health and longevity and we should all live to be at least 125 years old and in excellent health. We should not die in a decrepit state with loss of mind, memory and bodily functions.” He told his Assistant Dr. Flanagan to invent a machine that will create that kind of water and “you will save many, many lives.” He invented Micro-Cluster technology to produce this kind of water. The Japanese have been using this since 1965. (https://3john2pros.com).

OP: What is special about your book?  

Dr. James:  My book is a summary of research done over many decades by many authorities in their fields of study and calling for paradigm shift in medical science. It teaches that the human body is created to self-repair, given the correct nutrients using the right type of water, not just any water. Dr. Horzt Filtzer of Harvard Medical School said: “Drinking the right water, not just any water, is critical to your health and prevention of disease. This is true, now more than ever, in our acidic 21st century society.” If we want to live a long healthy life free from disease and pain, we need to heed this advice and also make sure that we stay away from nutritional deficiency diseases.

OP: Have you published any other books? Do you plan to publish more?

Dr. James: Most likely, God willing. My other books include: The Case for Cancer as a Deficiency Disease; The Roots of Our Faith: Ancient Egypt and the Bible; Jesus Christ: The Missing Years and the Mysteries; Meet Jesus the Christ: According to the Book of God’s Remembrance.

OP: What differentiates it from other books in the same category?

Dr. James: Many books in this category focus on exercise/work out mostly for physical development. They also include nutritional supplementation. The problem is that they do not focus on ionized alkaline hexagonal water as the best type of water for hydration and detoxification. Page 29 of my book compares beverages, their pH (Potential Hydrogen) and ORP (Oxidation Reduction Potential) which is whether they oxidize (rust) or reduce that oxidation. Perrier, Gatorade, Snapple Antioxidant Drink, Aquafina, Evian, Tap water, Smart water (Glaceau), Zaqual & Essentia even when it says 9.0 pH on the bottle, they are all positive or acidic, (+227 to +542). Only ionized Alkaline water 9.5pH is negative (-470). This is the only water good for the body. All the healing testimonies in chapter 8 of this book are the result of using this ionized alkaline water by the Enagic gold standard.

OP: Thanks for your time, Dr. James! We look forward to learning more about you as you visit other bloggers!

ABOUT THE AUTHOR:

As a retired International Educator, a Ph.D. with over 50 years’ experience in my field, my desire is to educate people how they can help their body with the necessary raw materials needed to enable it to heal itself.

For more information or to contact the author, visit https://www.outskirtspress.com/ANewLeaseOnLife

This author purchased the Media Marketing Blitz marketing option, which allows self-publishing authors to connect with bloggers and harness the power of the blogosphere by taking their book on the “virtual road.” Learn more about this service by visiting your Publishing Center and reviewing the available marketing options.

Are you an author looking for help to market your self-published book?

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eBook Publication & Distribution Included with Select Publishing Packages!

Now is the time to get published in print and eBook with nearly $950 in free eBook publishing options from Outskirts Press!

For a limited time, when you purchase the Ultimate Black & White or Full-Color publishing package, you will receive FREE publication and distribution of your eBook editions through the Apple iBooks Store, the Amazon Kindle, the Kindle Unlimited, and the Barnes & Noble NOOK bookstore. That means you can make your eBook accessible to a world of readers perusing Amazon, Apple Books, iTunes and Barnes & Noble bookstores — for FREE!

Enter promo code ebooksfree at checkout to take advantage of this MASSIVE offer as well as enjoying high quality print publishing with the #1-rated self-publishing company according to Top Consumer Reviews.

For more information and help choosing the best self-publishing services, contact your Outskirts Press Publishing Consultant today. There are three easy ways to connect:

“The thing I enjoyed the most with Outskirts Press was the amazing creative flexibility they were able to accommodate. They were patient with me as I worked through the publishing process.” — Gary Graham, author of Parallels That Cross

 

Everything About Book Royalties

When authors decide on the best self-publishing company for their masterpiece, one critical area is sometimes overlooked: author royalties. It can be a confusing topic because many publishers use different definitions to define what “royalties” means and different formulas to determine how author royalties are calculated.

In the simplest terms of definition, “royalties” means the amount of money that is paid to the author for books that are sold.

How are Author Royalties Calculated? The formula used to calculate the author royalties often varies from publisher to publisher and that can make comparing Publishers X, Y, and Z challenging.

For instance, some publishers will pay a percentage directly off the Sales Retail Price of the book, regardless of how much the book costs to produce, or how much the trade discount is. In these instances, it is not uncommon for the percentage to be fairly low (in the 5%-10% range).

This formula sometimes works to the author’s detriment, however, since book printing and trade discounting play such an enormous role in the book’s overall profit and the author has no say in what the Suggested Retail Price is. Without any say in the matter, authors are often left at the publisher’s mercy.

On the other end of the spectrum are publishers that pay a percentage of the book’s profit, which is the amount left over after the printing costs and trade discounts have already been accounted for. In these instances, you will more often see percentages in the 50%-100% range.

Yes, there are some self-publishing companies, such as Outskirts Press, that pay the author 100% of the net profit of the book when it is sold through wholesale channels, such as Amazon and Barnes & Noble.

That royalty formula looks like this:

Suggested Retail Price – Trade Discount – Printing Cost = Book Profit

What is the Suggested Retail Price (SRP) of a Book? It’s just what it sounds like – the cover price as suggested by either the publisher or the author. While nearly all traditional publishers and almost all self-publishers set the SRP for the author there are a select few self-publishing companies that allow the author to set their own Suggested Retail Price. Outskirts Press is one of them; the only requirement is that the price being set by the author is above the sum of the trade discount and the printing cost. In other words, the Suggested Retail Price cannot be below what it costs to produce and sell the book. Makes sense, right?

Of course, the reason this is called the suggested retail price and not the final sales price is because retailers have the discretion to decrease the price (in the form of a sale) or increase the price (to improve their bottom line) if they choose to. But doing so has no affect on the amount the author ultimately receives, which is always set on the SRP.

What is the Trade Discount? This is the percentage of the book’s SRP that the retailer, wholesaler (if any), and distributor take to “handle” a book. It’s how they make money in the book industry. Every book that is for sale with a retailer has given a cut of its retail price to all the parties involved in the form of a trade discount.

What is the Printing Cost? In simplest terms, the “printing cost” is the per-unit cost of producing one book. The reason there is such a discrepancy between offset printing and print-on-demand, one-at-a-time printing is due to “economies of scale”. While that topic is beyond the scope of this article, we have a whole blog posting about the role economies of scale play with your printing costs, and you can read all about that here.

The benefits to choosing Outskirts Press don’t end with 100% author royalties, as important as that is. You also retain 100% of your book’s rights, and receive unlimited wholesale and retail availability thru channels including Amazon & Ingram. Our flexibility and adaptability to your needs, coupled with our phenomenal services and staff, is just one of many reasons Outskirts Press is the only A+ rated and #1 rated self-publishing company according to the Better Business Bureau and Top Consumer Reviews, respectively.

You can schedule a no-obligation consultation with one of our consultants at https://outskirtspress.com/consultation.html or you can select your package to start publishing right now at https://outskirtspress.com/self-publishing.html.

Get started today. People are waiting for your bestseller!

Self-Publishing Questions Asked & Answered — Available for Free!

From the award-winning and bestselling* author of Sell Your Book on Amazon comes Brent Sampson’s latest non-fiction guide to the world of independent publishing and marketing: Self-Publishing Questions Asked & Answered.

And it’s currently available in paperback, Kindle eBook, and audiobook formats from Amazon, or in this FREE Publishing Kit from Outskirts Press.

Do You Want to be a Published Author?

About the Book

Self-Publishing Questions Asked & Answered identifies the most common questions concerning self publication today and answers them clearly and concisely. What is the difference between “independent” self-publishing, “free” self-publishing, and “full-service” self-publishing? What should I title my book? How do I price my book? What is an ISBN and why is it important? How do I get book reviews on Amazon? These are just a small sample of the top 25 questions Ernest & Young Entrepreneur of the Year Semi-Finalist and self-publishing expert Brent Sampson has been asked over the years and now answers thoroughly and completely in this book.

About the Author

Ernest & Young Entrepreneur of the Year Semi-Finalist Brent Sampson is the award-winning and bestselling author of Sell Your Book on Amazon and The Book Marketing COACH. As the founder, president and chief marketing officer of Outskirts Press, Brent has helped writers from around the world experience the joy and satisfaction of bringing their high-quality, professional, and award-winning books into the marketplace. Learn more at OutskirtsPress.com.

About the Free Publishing Kit

Your complimentary Publishing Kit from Outskirts Press contains:

  • Self-Publishing Questions Asked & Answered
  • Publish Your Passion
  • 7 Tips to Self-Publish Like a Pro
  • Book shepherd one-sheet: Meet Your Publishing Consultant
  • Author success white paper: 7 Highly Effective Rules for the Perfect Book Title
  • Author guide: Author Photo & Biography Guide
  • Author tip sheet: The Top 7 Marketing Elements to Include in Your Book
  • Author guide: Which Book Format Should I Choose?
  • Author white paper: How to Price Your Book
  • Publishing white paper: Diving into Self-Publishing

About Outskirts Press

Since 2002, Outskirts Press has helped thousands of authors just like you develop, publish, and market thousands of high-quality, award-winning books featuring…

  • exceptional cover design
  • professional interior formatting
  • high-quality printing
  • award-winning publishing
  • worldwide distribution
  • and extensive book marketing services

Outskirts Press is the only A+ rated and #1-rated self-publishing company according to the Better Business Bureau and Top Consumer Reviews, respectively, because we deliver outstanding customer service, affordable pricing, and industry-leading royalties.

* #29 overall Amazon bestseller, 2007. Royal Palms Literary Awards, Best Book of the Year 2007

 

5 Reasons to Fall in Love With Self-Publishing

Times have changed, haven’t they? And self-publishing has changed the world … and the publishing industry right along with it. There are so many reasons why authors, including those who may have previously been traditionally published, are eschewing the old ways and trying something new, and February is the perfect month to try it out yourself. Once you learn more about self-publishing, you may even find that you love this option, too! Here are five reasons why publishing in the lead up to and in the immediate aftermath of Valentine’s Day might just be exactly what your year needs to kick into gear.

1. Timing

It’s a new year, yes, but it’s also not quite brand new anymore. Which is to say, the hectic holidays are past, and the doldrums of spring are opening up before you. What better time of year to knock out that project you’ve always wanted to? Finishing your book and preparing it for publication takes a lot less time than it used to with the advent of self-publishing. The period between mid-February and Memorial Day is an excellent time to finally complete your manuscript and submit your book for publication … just in time for a late spring or early summer debut!

2. Velocity

Traditional publishing is a slow process. There are the dreaded query letters, the time spent waiting to hear back from agents or editors, and the time spent agonizing revising your manuscript to meet someone else’s editorial suggestions. If your book does get picked up by a firm, it can take over a year to see your book in print … and that’s a best-case scenario! The self-publishing process is often completed within a few months, as we’ve indicated above. Not only does this mean you don’t have to wait to see your book in print, but it also opens up even more doors for writing adaptive, timely, and responsive works that touch upon issues still being actively discussed in the public sphere. You can now publish books that are current and in response to readers’ desires!

3. Rights

When a book is traditionally published, its author may have very little control over the fate of the manuscript. Editors and agents decide if a book is print worthy, while a publishing firm decides upon the book’s cover art, layout, and price point … all without consulting you, the author. Once you hand over your manuscript for a traditional publishing company to publish, you are essentially giving up all rights and control over the final product. Meanwhile, should you choose to self-publish your book, you remain in charge, and you decide when your manuscript is ready to be published. The final outcome and the final product are the product of your singular vision, not publication by committee!

4. Quality

The quality of print-on-demand (POD) books has come a long way since the inception of self-publishing more than two decades ago. In addition to higher quality printing methods and a wider variety of formatting options, many self-publishing companies now offer a variety of professional services such as copyediting and cover design to ensure that your book receives truly top-notch, red-carpet treatment. There are no barriers to a high-quality product anymore, and your book will positively shine in both digital and print formats.

5. Individuality

Traditional publishing is all about making money, and traditional publishing professionals end up choosing to publish “sure thing” bestsellers over unique, specialized works in order to cover their corporate bottom line and satisfy shareholders. To do so, they need books that appeal to the mass market, but not all authors are targeting the mass market. Self-publishing allows you to write for a niche market … and better yet, it allows you to print, distribute, and market for a niche market, as well! In the world of self-publishing, blockbuster success doesn’t have to come at the price of your book’s individuality, its unique voice and architecture. Everything special and unique which wrapped you up in writing can still be there in its final form, and what’s not to love about that?

So, are you ready to publish your masterpiece with the A+ rated and #1-rated self-publishing company according to the Better Business Bureau and Top Consumer Reviews, respectively? If so, connect with Outskirts Press right now in whatever manner is easiest for you:

 

3 Ways to Improve Your Marketing Plan in 2021

Almost every blog, workshop, and website on the subject of self-publishing advocates for creating a book marketing plan even before your book has been printed. You will already have read about a number of marketing methods, from virtual book tours to book signings to book fair partnerships to glossy mailings featuring your book. Have you followed that advice?

Sometimes, even when we answer “yes” to this question, our sales numbers may not reflect the hard work and the (usually) good advice. You might even be following every piece of advice you’ve received to the letter. So, how could this be? And more importantly, how do we fix the problem?

The simple truth is that your book’s marketing plan may have a fatal flaw, and this flaw may be costing you sales. And truthfully, this is a common problem among self-publishing authors, which means both that you’re not alone and that we’ve figured out a couple of surefire ways to troubleshoot the issues.

Instead of looking at your book marketing plan as an enemy which is actively working against you, ponder these three questions. Your answers might just help reshape your marketing plan to be more insightful, more effective, and more successful at moving your book off of the bookstore shelves.

  1. Have you clearly defined your target market? When you wrote your first book, you just knew that everyone would love it. It would make you the talk of the town (or maybe even the talk of the nation or globe). It would be the “it” book that everyone would want to read. But … that’s a rather lofty goal. Many might even say that it’s an impossible goal, in that even the most successful authors (like Stephen King, Tom Clancy, and Jan Karon) aren’t able to reach everyone with their books. And that’s fine; they have developed loyal followings among readers who are committed to them and their books. That’s where their success lies, and even if you’re not a blockbuster breakout success on the scale of a Stephen King, one can learn from that core truth: loyal followings sell books. How, then, do you seek them out? First, ignore all of the white noise, and dispense with the idea that your book is for everyone. There isn’t a book on Earth that’s for everyone. So, who is your book for? What is your intended audience? Start locking in the details, from demographic details like age and occupation to the qualities they look for in books. Define your target audience with care, and with specificity. If you can’t name some specific characteristics, you won’t be able to market to them.
  2. Have you figured out what differentiates your book from the other books available to your target market? Can you tell us why your book is both different from and better than any other book on the market in its genre? Is there a lesson taught in your book? Are your characters easier to relate to? There has to be a reason why readers want to buy your spy thriller instead of the latest from John le Carré. As daunting as it is to consider as a competitor THE AUTHOR who leads the pack in terms of sales in your genre, doing so will help you figure out your book’s strengths. You aren’t just churning out another Vince Flynn action book; you’re publishing a book with its own strengths of plot and character. Find out what makes your book special and use that as your unique value proposition … in marketing as well as every other context.
  3. Have you updated your book marketing plan lately? The book marketing industry, like any other, evolves with blinding speed. If you don’t keep your plans up to date, your plan can easily become irrelevant and your book sales will flag. We recommend that authors review and update their book marketing plan at least once per year, and that they make sure to get other eyes on their plan than their own as well. Having that external insight is vital and important to making sure that every detail of your marketing plan serves a purpose!

Have your book sales been flagging and you can’t figure out why? Perhaps it’s time to consult with one of our Book Marketing Specialists? Right now, Outskirts Press is offering an instant 10% savings off the regular price of $349 when you claim 5 hours of 1-on-1 marketing assistance with a book marketing specialist. Enter promo code savetenbms at check out to receive 10% off instantly.

How Book Marketing Specialists are Helping Self-Publishing Authors

As a self-published author, do you know how to develop a book marketing plan or even what should be included in it? Do you have the time and know-how to snag and schedule book signings? Are you confused about when, where and how to implement these and other elements of your book marketing plan?

A professional book marketing specialist can assist you with all these tasks, and more!

What, exactly, can a book marketing specialist do for you?

  • Develop a marketing plan. A book marketing plan is as vital to the marketing of a book as an outline is to the writing of it. And a marketing plan must be continuously tweaked to stay aligned with your goals. When you hire a book marketing specialist, you will receive a customized marketing plan with recommended actions and valuable information you can use TODAY to sell more books.
  • Arrange book signings. Book signings are special moments for any author, and for book fans. Your book marketing specialist will help you schedule these events and coordinate all the important details.
  • Develop your author platform. Your online presence says a lot about you as a person, and it can say a lot about you as an author. Having an internet presence that is tailored specifically to your needs will help you fine-tune your image, get the word out about your book(s) to a large, targeted audience and give readers valuable ways to find you and buy your book. Your author platform includes a website, social networking accounts and more. A book marketing specialist can ensure that you make the most of this valuable marketing medium!
  • Follow-up on marketing leads. When life gets busy, it’s nice to hand off the little details to someone else–like following up with potentially valuable marketing leads. Your book marketing specialist will chase down these leads for you and make sure you get ’em while they’re HOT!

Marketing a book is not a cookie-cutter science. The successful path depends upon the book, the author, and his/her goals. That’s why it is imperative to meet with your book marketing specialist first, typically via an initial telephone consultation. Once you make sure you and your marketing specialist are on the same page (pun intended), you can work together more efficiently, and effectively.

If you haven’t yet secured the services of a professional book marketing specialist to help you with the marketing of your self-published book, perhaps 2021 is the year to do it.

Right now, Outskirts Press is offering an instant 10% savings off the regular price of $349 when you claim 5 hours of 1-on-1 marketing assistance with a book marketing specialist. Enter promo code savetenbms at check out to receive 10% off instantly.

About Outskirts Press

Since 2002, Outskirts Press has helped thousands of authors just like you develop, publish, and market thousands of high-quality, award-winning books featuring…

  • exceptional cover design
  • professional interior formatting
  • high-quality printing
  • award-winning publishing
  • worldwide distribution
  • and extensive book marketing services

Outskirts Press is the only A+ rated and #1-rated self-publishing company according to the Better Business Bureau and Top Consumer Reviews, respectively, because we deliver outstanding customer service, affordable pricing, and industry-leading royalties.