Achieve a Sizzlin’ Hot Summer Book Launch!

Ready to let the world know about your book? Great! But what’s the best way? A targeted press release? Facebook connections? A creative promotional video?

Yes — all of the above! Taking a multifaceted approach is a smart way to hit the ground running in your marketing efforts. What that means is organizing a marketing push that reaches multiple audiences on a variety of mass marketing venues: social media, print media, broadcast and any other format where you can reach out to a wide and appropriate audience. It may sound intimidating, but Outskirts Press can help.

The Book Launch Bundle, is ideal for a sizzling summer book launch. First, the package price represents a huge savings compared to purchasing the same services a la carte. But the sizzle really comes with the value of the marketing components themselves: The Book Launch Bundle culls together all the most popular, must-have marketing products into one comprehensive marketing campaign. These services were hand-picked to offer authors a multi-pronged promotional push, and includes:

  • Custom Press Release with distribution
  • PR Publicist Campaign with leads forwarded to you for follow-up
  • Social Media Setup, which lets you market to a large online audience cost-effectively
  • Book Video Trailer & Distribution to highlight your story in a compelling marketing video
  • Personal Marketing Assistant who’ll spend 5 hours assisting you in your marketing efforts!

All you need to do to launch your own book marketing campaign at a discount is login to your Publishing Center and place the Book Launch Bundle in your shopping cart. With just a few clicks, you can set one big marketing machine in motion …

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Edit to Get Ahead!

Editing is often the most painful part of the alchemic process that transforms a manuscript into a book. But we don’t edit because it’s hard — self-punishment without purpose is not the name of our game. We edit because our first drafts are not our best drafts.

We may edit ourselves because we sense the inevitability of our own mistakes — one or two slips of the fingers on the keyboard as we toil away — but we must look for others to edit our work, too, because we’re not always the most objective observers about our own work. We look for a third-party editor because, when you or I have spent six months or a year staring at the pixels on our computer screens, it becomes difficult to pick out the plot hole on page 60 or the typing error on page 115.

Editors aren’t a luxury we indulge in; they’re a necessity. Guy Kawasaki, a self-publishing author and entrepreneur of Stanford and U.C. Davis extraction, writes that all successful self-publishing authors “learn that the key to a great book is editing — grinding, buffing, and polishing — not writing.” He’s not just referring to a book’s inherent strengths and weaknesses — its objective existence as a great book or a not-great book — but about perception and reception. As a business founder and entrepreneur, Kawasaki recognizes the value in being taken seriously, and the business and social capital an author can and must create by doing so in order to move books off of virtual or physical store shelves and into people’s hands. Editing, he postulates, is the way to make this happen.

Perception, we’re often told, is reality. And while there might be some exceptions, it’s a general rule that readers are turned off by poor cover design, poor formatting, and poor editing. These factors and others collectively create the reader’s perception of a book’s professionalism, polish, and ultimately its value. Thus, a poorly edited book is likely to lose readers, while a well-edited book is likely to draw more potential readers by virtue of its good reputation.

The long and the short of it is:

  • Editing is important, both in terms of fixing small-scale issues and resolving large-scale difficulties, to selling books
  • We cannot objectively edit our own work, and those in our immediate social circle often don’t have the experience or expertise to step in and fill the void
  • Therefore, paying for professional editing services may be necessary, and it doesn’t have to break the bank or encroach on your independence

As you set off to determine whether or not hiring a professional editor is something you need to do, take your time. There are plenty of options out there, and because the market for true and deep copyediting has diversified in recent years, the costs are much lower than they used to be. The key is to do your due diligence in terms of research, and to trust your instincts when you get in touch with your potential editor.

Questions about Professional Copyediting or any of our self-publishing services? Contact an Outskirts Press Publishing Consultant. There are three convenient ways to connect:

  1. Call us at 1-888-672-6657 (OP-BOOKS)
  2. Live-chat with us via our website
  3. Go online to schedule an appointment
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3 Ways to Give Your Dad the Gift of Self-Publishing

Father’s Day is June 18th, and perhaps you are still looking for the perfect gift to give your dad? Don’t worry–it happens, and we have the solution! If your dad has always wanted to publish a book, self-publishing may just be the perfect present, and if he prefers to read over writing, we have a great range of self-published titles that just might pique his interest! Here are three ways you can give your dad the gift of self-publishing this Father’s Day.

1. Buy him a publishing package.

Self-publishing companies offer a variety of publishing packages to meet a range of needs. Purchase a publishing package with your dad’s favorite publishing company–Outskirts Press! Outskirts Press even offers instant gift certificates you can order online.

2. Self-publish in his honor.

If you’ve written a book in honor of your dad, either a memoir or a work of fiction, now is the perfect time to publish it. He will be deeply touched by the special gift and cherish it forever.

3. Buy him a book!

The Outskirts Press bookstore is packed with great books with appeal for readers of all ages, including such diverse titles as A.L. Skip Mahaffey’s Adventures With My Father: Childhood Recollections of Divorce Dysfunction and the Summer of Love, a memoir which chronicles the author’s dysfunctional existence growing up with one of the strangest, most bizarre people Mahaffey ever encountered — his dad. There’s also father stories: experiences being a father, a book of (deliberately lowercase) reflections by stewart l wolff as he struggles to be a “good enough” dad — and child psychologist. In a similar vein, Kevin Patrick’s Fatherhood charts the effects of a traumatic car accident which left the author paralyzed from the waist down, with a two-month old daughter to raise. And lastly, Jon J. Masters’ Fear, Fathers and Family: In Search of the American Dream lays out the work of living underground, harboring secrets both within one’s family and from the world outside. All four of these books make for a compelling read, and serve as excellent examples of the memoir form!

Pick up a copy of these or any other Outskirts Press titles in our online bookstore, and spend your Father’s Day immersed in the rich world of books and the people who write them! You can find out more information about these books, their authors, and how you yourself can become a self-publishing author online at www.OutskirtsPress.com!

For more information about self-publishing with Outskirts Press, get in touch with a Publishing Consultant. There are three convenient ways to connect:

  1. Call us at 1-888-672-6657 (OP-BOOKS)
  2. Live-chat with us via our website
  3. Go online to schedule an appointment
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Introducing the Amazon Launch Bundle

Say hello to the newly offered Amazon Launch Bundle, a package Outskirts Press has created for published authors that includes an Author Profile, a Search Inside option and Listing Optimization. The discounted bundle price of $249 saves you money over purchasing these services individually.

Amazon Author Profiles convert more shoppers into buyers because people like knowing who wrote the book they are considering. If you are an expert who has published a non-fiction book, your Author Profile should share pertinent information about your expertise. If you are a fiction writer, children’s book author, spiritual writer etc. your Author Profile will act as an invaluable space to build your brand.

When setup correctly, your Author Profile will include…

  • your entire bibliography of published books
  • all your book videos and/or video teasers
  • a direct RSS feed to your author blog
  • and so much more!

Search Inside is Amazon’s “online equivalent” to browsing a bookstore. Books that participate in the optional “Search Inside” program through Outskirts Press feature a “Look Inside” icon over their Amazon cover image, which invites potential customers to electronically “flip” through a small section of the book. Amazon claims that books participating in this program enjoy “significant” sales improvement, on average, over books that do not.

The importance of your product sales page on Amazon cannot be overstated, which is why we have also included List Optimization in this amazing bundle! The trick is to include relevant, compelling, sales information (with a marketing slant) in your book description that will not only increase the number of people seeing your page, but will also increase the number of those people actually buying your book. Let our professional copywriters at Outskirts help you utilize the content that search engines respond to and get your book the attention it deserves!

To purchase this option, simply log into your Author Publishing Center at www.outskirtspress.com and select Amazon Launch Bundle from the Marketing Solutions menu.

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Your Quick-Start Marketing Guide, Complements of Outskirts Press

So, you’ve self-published your book, put out a press release and announced your news on Facebook … now the book flies off the shelf, right? Not so much. Before royalties can start rolling in, it’s important to understand the link (and the gap) between marketing and sales. The first step is to get real about what marketing is — and what it is not.

As you may know, book marketing is a “long game” that plays out over the life of your book — often a multifaceted one — but there are things every author can do to make progress on their own. Think of marketing as a series of building blocks in an overall promotional structure. Each task you undertake to promote your book builds upon the last and sets the stage for the next. No one component completes the structure, but with time and effort you’ll see something beautiful take shape.

Remember, a single marketing push won’t usually pay off in immediate sales. The goal of marketing is to consistently generate name recognition for you and your book so that that growing awareness eventually inspires readers to learn more and buy. This doesn’t happen overnight. So, to ensure the time you spend on your book marketing is as impactful as it can be, here’s what to expect and how to make the most of every minute.

Assess Your Assets
Once your book is published, the hard part begins — raising awareness. This is a time to take personal inventory of a few components vital to your marketing.

  1. Determine what marketing assets you currently have at your disposal. Social media accounts (and connections), friends, business acquaintances, personal and professional memberships each present opportunities to connect, share and even sell.
  2. Be realistic about your strengths and weaknesses. Are you articulate and warm? If so, radio or TV interviews might be a good forum for you. Perhaps you’re shy but still great with technology. Then maybe social media marketing is more your speed. Be honest with yourself and focus on the things you do well.
  3. Assess the amount of time you can spend marketing your book each day/week/month.
  4. Set appropriate goals for promoting your book and yourself as an author. Use your skills and time assessments to identify where you’ll begin your marketing efforts. If you’ve decided radio is the way to go, set a goal to query a certain number of radio programs each week offering yourself as a guest, based on the time you have available. If social media is your bailiwick, make a point to post something relevant to your social media accounts each day, or week — or whatever schedule fits into your busy calendar.
  5. Be patient … but not too patient. Be consistent in your marketing efforts but willing to change direction. If months of one approach don’t move the needle, it may be time to try a different tack.

Finally, if you’re already published through Outskirts Press, become familiar with the resources in your Author Publishing Center. Many of the questions you have about book marketing can be answered within the Book Marketing Resource Center there. If you have questions that aren’t answered there, email marketing@outskirtspress.com.

Still unsure about where to start? Consider hiring a Personal Marketing Assistant to get you pointed in the right direction for long-term success. Log in to your Publishing Center at www.outskirtspress.com and select Personal Marketing Assistant from the Marketing Solutions menu.

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Boost Your Summer Sales With 10% Off Our Promotional Materials Bundle!

Have you ever promoted your book at a local fair? What about at the library? At the movie theatre or a local restaurant? Summer is a season of promotions, book fairs, and festivals–making it the perfect time of year around which to build your own marketing plan! And the perfect event requires, even demands, the perfect complementary takeaway for attendees to remember you and your book by.

I’m talking about promotional materials! During the month of June, we’re offering our Promotional Materials Bundle for 10% off of an already discounted price. You get great savings on the design and printing of five different types of materials, all of which adds up to a fantastically useful and affordable range of over 1,525 custom promotional items featuring your book’s beautiful cover! More specifically, this package provides:

  • 500 bookmarks
  • 500 business cards
  • 500 postcards
  • 25 small posters

But … what do you do with these items? Where does an author get started? We’ve put together a list of our top five tips for getting the most out of your promotional events and materials!

    • Use the 500 bookmarks included in this package to stock the counters of local businesses, libraries, and bookstores; anywhere that people read, or have to take a pause while reading, is perfect
    • Hand out the 500 business cards at public readings, book signings, and other events where you’ll meet potential future readers
    • Mail the 500 postcards to distant friends or to those likely to purchase copies of your book, or recruit friends and family to use them in place of regular correspondence! Two birds with one stone, right?
    • Use the 25 small posters to paper the town! Inquire at local businesses, including grocers, movie theaters, and restaurants, if they wouldn’t mind you putting up a poster on their public bulletin boards or paste it in their shop front windows!
    • Whatever else you do, make sure it’s portable! You literally want your promotional materials to walk out the door, so make it easy! Stock materials that will really move, tucked away neatly in a wallet or pocket or book, and stock them in places or at events where people won’t hesitate to grab one and take it home!

In total, the Promotional Materials Bundle delivers thousands of branded marketing pieces which you can use in a variety of promotions and situations! Each one features a high-quality image of your book, along with the necessary information to find and purchase it. Order online or log in to your Publishing Center account and enter the promo code PromoPack10 at checkout!

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We Can Cover That!

A book’s cover is one of its most powerful forms of currency, and each cover speaks volumes about its content and style. These days, it’s easy to tell a romance novel from a science fiction thriller by cover alone, and this visual shorthand is one of the quickest and most efficient ways to a reader’s heart … but it’s not the only important function of a book cover! Each cover is replete with ISBN numbers, biographical snippets, blurbs, summaries, and other vital components layered on top of its visually appealing elements, like the cover art and typography of its title, author name, and so on.

With so much at stake, how is a self-published author supposed to construct a cover which can hold its own among the thousands of other books out there on the market? First impressions matter in the world of book publishing, and self-published authors sometimes find themselves at a disadvantage. A custom cover, however, can help your book reap all the benefits of making a good first impression. And for a limited time this June, we’re offering a FREE Custom Cover Design (valued at $399) with the purchase of our Ultimate or Full-Color Publishing packages. Yes, that’s right — a free custom cover design is yours for the taking!

With this promotion, your book will:

  • look professional, lending you credibility as an author
  • be visible, hooking potential readers’ attention as they browse through their options
  • reach your ideal readers, and be encoded with all of the subtle visual hints specific to their favorite genres
  • be informative and comprehensive, providing all of the necessary components to make your book marketable, including details like ISBN numbers
  • and details to convey your book’s story, characters, themes, motivations and underlying messages

To take part, follow these two steps:

  1. Enter the promotional code of Cover4Free at checkout
  2. Then, once you connect with your Consultant, you will receive a second code which will allow you to add the custom cover to your purchase

If you have any questions or, if you want to find out more information about either our Ultimate or Full-Color Publishing packages, get in touch with your Publishing Consultant. There are three convenient ways to connect:

  1. Call us at 1-888-672-6657 (OP-BOOKS)
  2. Live-chat with us via our website
  3. Go online to schedule an appointment
View Publishing Services