Amazon Featured Book of the Week

Now available on Amazon.com!


One Loony Eclipse: A Real Full Moon

by Gordon Pless

(5 Stars – 2 Customer Reviews)

Price: $16.95

Gordon Pless’s “One Loony Eclipse: A Real Full Moon” is a comedic play on names, places, occupations, and more. Follow the descendants of perpetually penniless Odem Jack Schitt as they interact with characters on both the right side of the law, like police officers Lauren Order, Jason Crooks, and Brook M. Danno, and those who take the law a little more into their own hands, like Mauri Pulsive, Izzy Normal, Moe Lester, and Lou Smorels. If you are looking for one-liners developed into a full novel as well as saucy humor delivered without profanity and vulgarity, readers will love Pless’s One Loony Eclipse.

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Please note that product prices and availability are subject to change. Prices and availability were accurate at the time of this posting; however, they may differ from those you see when you visit Amazon.com.© Amazon.com, Inc. or its affiliates. All rights reserved. Amazon, Amazon.com, the Amazon.com logo, and 1-Click are registered trademarks of Amazon.com, Inc. or its affiliates. Amazon.com, 410 Terry Avenue N., Seattle, WA 98109-5210.

 

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Quality Matters in Self-Publishing—and Outskirts Press Delivers

Readers are a discerning bunch. They take cues on mood, tone and content from a book cover alone, gauge the appropriateness by the cover text, and measure the value of the contents in the sample pages. They complete this assessment with surprising accuracy—and in a matter of seconds!

When you have but a moment to impress, quality matters. It matters in all things related to your book—not just your meticulously chosen words. As the saying goes, “You’re only as strong as your weakest link.” If the quality of your book cover, formatting, cover scribing, editing, book selling pages and marketing materials are less than stellar, your whole presence as an author falls short.

Your reputation as a polished, professional author will be carefully crafted by Outskirts Press. We are in the business of delivering to authors high-quality published books that are indistinguishable from anything produced by a traditional publishing house. We provide self-publishing authors a variety of professional services they need to create a professional book:

  • custom cover art
  • interior formatting design
  • editing and ghostwriting options
  • book marketing services and materials
  • comprehensive publishing packages with everything you need to get published at a discounted bundle price

Book buyers will skip over an amateurish cover in a nanosecond and just as quickly zero in on one with professionally designed art and composition. Typos and formatting irregularities will leap from the page, and poor color rendering, binding and cover material will sour them on what could have been a supremely enjoyable reading experience. Don’t let this happen to you.

Protect your precious investment! Choose the quality you deserve … choose Outskirts Press.

Need advice on how to get quality worthy of your work? Let us walk you through your best options. There are three ways to connect:

 

5 Reasons You Need a Book Marketing Calendar

A book marketing calendar is a priceless document in the self-publishing realm. It contains valuable guideposts to steer your marketing and, ideally, includes ambitious but attainable benchmarks, such as promotion deadlines, book events and other to-do items in one place. It also should serve to inspire you to progress in your marketing efforts by making you accountable for your goals and the timeline for achieving them.

But where do you even begin to create a book marketing calendar? Here are five essential items to include on your marketing calendar for a successful year of selling:

  1. Literary contests. Your calendar should include submission deadline dates for literary competitions that interest you, as well as a list of submission requirements (or a link where you can find them). Remember to set a series of smaller goals for each step of the process so you can complete your registration on time.
  2. Book reviews. Some book reviews do have a submission window, so track these and schedule other reviews that aren’t time-sensitive for other times of the year.
  3. Book fairs and expos. There are many local, regional, national and international book fairs where authors can display their books and make valuable industry connections. Research ones that are appropriate for your genre and track registration deadlines and requirements on your calendar.
  4. Other marketing prompts. There are many little things you can do in between competitions and events to boost your visibility, such as book-signings, book giveaways, social media posts and advertising opportunities. You may wish to schedule specific types of activities for certain days of the week or month so you can easily keep track of your agenda. Social media Saturdays, book-signing Fridays, advertising on the 15th of the month, end-of-the-month giveaways, etc. This would also be a good place to note your monthly marketing budget.
  5. Resources. Add helpful links directly to your calendar for future reference. These should include book competition webpages, online forms, how-to articles and more. This will ensure the information you need is close at hand when you need it, and that you never miss an important deadline.

With careful advance planning and organization, you’ll save time down the road and will be prepared to take advantage of every opportunity available to you.

Want an even quicker path to a well-organized book marketing calendar? The new and improved Marketing Calendar from Outskirts Press offers more than 150 marketing tips, resources and deadlines to help you make 2019 your best year yet — all for just $25!

 

Amazon Featured Book of the Week

Now available on Amazon.com!


Forger of Empire: A Novel of Genghis Khan

by Jeanne Blanchet

(5 Stars – 8 Customer Reviews)

Price: $22.95

Jeanne Blanchet’s “Forger of Empire: A Novel of Genghis Khan.” In this impeccably researched novel, this historical fiction author provides fascinating insight into the varied facets of the renowned Genghis Khan, the shrewd and brutal conqueror. Two rare occurrences at his birth were considered signs portending future greatness and power. As a young man, he rose from poverty and obscurity against all odds to become a military warrior and political leader who builds the largest contiguous land empire the world had ever known.

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Please note that product prices and availability are subject to change. Prices and availability were accurate at the time of this posting; however, they may differ from those you see when you visit Amazon.com.© Amazon.com, Inc. or its affiliates. All rights reserved. Amazon, Amazon.com, the Amazon.com logo, and 1-Click are registered trademarks of Amazon.com, Inc. or its affiliates. Amazon.com, 410 Terry Avenue N., Seattle, WA 98109-5210.

 

Would you like your book featured here? Buy Now

 

Tactics for Stretching Your Book Advertising Budget

As a self-publishing author, you’re always looking for ways to get your book in front of new readers, and you’re probably looking for ways to stretch your marketing budget too. At Outskirts Press, our Co-Op Advertising Program is the solution!

The Outskirts Press Co-Op Advertising Program is a powerful, yet affordable tool that gives authors
premium advertising exposure for their book in high-quality magazines or periodicals with other Outskirts Press authors—but at a fraction of what it would cost to run a full-color ad on their own.

Authors marketing their books through the Co-op Advertising Program can secure premium exposure for a minimal amount of money. Each book will occupy a 2″ x 2.5″ space within a full-color, full-page or half-page ad alongside other Outskirts authors. The book’s ad space includes a full-color image of the book’s cover, an abbreviated synopsis, ISBN and retail price, along with all the ordering information necessary to purchase the book.

Outskirts Press offers its authors several options to choose from in the Co-Op Advertising Program. Imagine, YOUR book prominently featured in one of these industry favorites:

  • Foreword Magazine, which reaches over 10,000 librarians, booksellers, agents and other industry professionals
  • Spirituality & Health, which reaches over 200,000 readers exploring the spiritual journey to self-knowledge, authenticity and integration
  • Publishers Weekly, which targets 80,000 booksellers, publishers, librarians, wholesalers, distributors and agents, plus more than 360,000 unique monthly website visitors
  • Bookmarks Magazine, which targets a dedicated and affluent readership of 40,000 and growing
  • New York Times Sunday Book Review. Reach an audience of OVER 4 MILLION book buyers with a co-op advertisement in the go-to guide for holiday book shopping… The New York Times Sunday Book Review. Now is the time to start planning for holiday book marketing so reserve your space today

Space is limited and ads fill up fast … Click below for more details on the Outskirts Press Co-Op Advertising Program and see how easy (and affordable) it can be to promote your book nationwide!

 

The Importance of Custom Cover Design

Regardless of the content of your book, a thoughtful, beautifully crafted cover will play an integral role in the success of your book. Many a self-published author (and many traditionally published authors as well!) lament that, while they poured their soul into every precious word, they didn’t give enough attention to the package. Well, looks matter.

Not convinced? Think about how you make buying decisions in your local supermarket. Perhaps you’re trying a new soup or selecting wine to go with dinner. How did you choose? Odds are it was an eye-catching label that drove you to pick up certain brands. Maybe you read a couple product descriptions, and then you placed the prettiest among them in your cart.

Readers choose books in much the same way. While they usually do read book summaries to help them make a decision, how do they decide which summaries to read in the first place? You got it — the cover! Professional book cover art creates a number of advantages for your book in a crowded buying environment over plain looking covers:

  • Information. Custom cover art conveys important, specific clues to the reader about the content of your book. Clues imparted by color, theme, fonts and more, all tailored to your book, will instantly help buyers determine what your book is about and if it’s a good fit for their reading habits and preferences.
  • Credibility. Professional cover art immediately cues the reader — whether they’re aware of it or not — that the same care that was put into beautiful cover art was also taken in the writing of the book. It sends an instant message about quality — and you’ll want readers to perceive high quality right up front!
  • Visibility. Of course, you know your book is high quality, but if no one notices it, all that pithy content won’t matter. A custom crafted cover gets a potential book buyer to slow down for a second or two, which greatly increases the odds they’ll investigate further. It’s the first and most important step to securing a sale.
  • Targeting. An important function of your book cover is not just to appeal to any reader, but to appeal to the specific type of reader your content is intended to entertain or inform. For example, when creating a custom cover for a romance novel intended for young adults, a professional cover artist will take a vastly different approach than he would when creating a cover for a romance geared toward middle-age readers.
  • Marketability. A book and its cover add up to more than sum of their parts. Compelling content — packaged with an appropriate, targeted and smartly tailored book cover — makes for a marketable book that stands far better odds of selling than a strong book with a weak cover.

A professional custom book cover creates an attractive self-publishing package that readers will want to put in their shopping cart. While there’s never a guarantee that your stunning new artwork will immediately lead to an explosion in book sales a poorly designed cover is all but guaranteed to get passed by time and time again. And, the best part about compelling book cover art is that you don’t need an entire team of marketing gurus to get noticed. One knowledgeable and skilled cover artist can make a huge difference in online traffic to your book — and that makes a huge difference in sales.

 

Top 10 Ways to Use and Sell Your Book This Summer

When summer breezes in, authors will need to be ready with copies of their book for signing events, giveaways and, of course, those unpredictable opportunities to sell in person. An even 100 is a good starting point, but more or fewer is appropriate, depending on how much one-on-one selling you’re comfortable with. (We’re giving you some great ideas here — stay tuned!)

First, stock up with Outskirts Press now and you’ll get FREE shipping on orders of 50 books or more (within the continental United States). Plus, you’ll receive an additional 35-50% off your book order with our bulk discount … and still ship it free!

Now, why do you need those copies? Lots of reasons, but here are the top 10 places you can use your author copies and sell your book this summer:

  1. Independent Bookstores: Mom-and-pop shops in your local community are often more receptive to independently published authors, especially local ones, than the giant chain bookstores. Give them a free promotional copy of your book and a sales sheet, so they can determine whether to carry it. They’ll get a better margin ordering directly from the Outskirts Press bookstore than if they order from Ingram. And they’ll get the best deal if you leave them a stack on consignment. Owners of independent bookstores must compete with larger chains, and one way they do that is by offering their customers perks — like meeting a local author! Hint: You’ll find the bookstore proprietor will be much more willing to host your event if you offer to share the promotional responsibilities.
  2. Libraries: Introduce yourself as a local published author to local librarians and ask what resources are available to share your book with the community. Offer to do a book signing or reading event. If nothing else, offer to leave a copy for the library to display in the lobby and/or put into circulation.
  3. Writer’s Groups: Network with writer’s club members who have information or contacts that can help you increase your sales, and be ready to give copies of your book to people who may be able to pass it along to important power players, or who may simply be interested in reading it in exchange for an online review (or both!). Give them a taste of your book via a reading in a club meeting.
  4. Book Clubs: Reach out to local book clubs via social media sites like Facebook or MeetUp and propose your book for their summer read. This is a great way to sell 10+ copies of your book at a time. For information on how to create a Book Club Kit check out our How to Make a Book Club Kit TipSheet in your Author Center. Hint: Offer to lead the discussion at one of the meetings. Book clubs rarely turn down a chance to read books where they are certain to get the chance to meet the author personally.
  5. Coffee Shops: Local coffee shops are great places for book readings and signings. Ask if you can hang a poster of your book in their window or pin a promotional postcard or bookmark on their announcement board. Ask if they will consign your book as a point-of-sale purchase. Or offer to leave copies for patrons to read while they sip their coffee. If customers become engrossed in the story, they may go to Amazon to get their own copy to finish at home.
  6. Genre Retailers: Book signings and author events are not limited to bookstores. Yoga studios/gyms are great for health books. Kitchen gadget and independent grocery stores are great for recipe books (think yummy samples), toy stores are great for kids’ books, and lingerie stores work for romance novels. What kind of retailer is a good match for your book?
  7. Art Galleries: As a writer, you are an artist. If you can connect your book with an art gallery’s artwork (even if it’s just that you’re a local talent) they may be willing to consign your book. Ask if you can hang a poster of your book in their window.
  8. Restaurants: Restaurants are great venues for book events and great places to display your book poster. We’ve even seen local restaurants with books at the tables for patrons to read while they wait for their food.
  9. Radio and TV Stations: Send a pitch packet, including a copy of your book, to local radio and television stations offering to do interviews and live segments.
  10. Newspapers: Small-town publications regularly feature news briefs and announcements on everything from church events to student achievements to business openings. It’s not unusual for local newspapers to write feature stories, or at least a news brief, on newly published books from local authors or to publicize book signings or local events. Introduce yourself to the editor and leave him/her a copy of your book and sales sheet. In addition to a feature story or news brief, ask if the newspaper has a book review section or a place for serialized fiction. Leave another copy of your book for the book reviewer.

Summer readers are ready — are you ready for them? Order your author copies from Outskirts Press today for free shipping on 50 books or more, and additional bulk-order discounts!