Launch Kids Into Literacy Heaven!

Marketing books can be difficult, especially when you have to market to two dramatically different groups of people: children and the adults who buy books for them!

It’s no secret that children want a few specific things from the books they read, and those things can be boiled down to beautiful, eye-popping illustrations and a quirky, fast-paced story which will keep them on their toes. But adults? They want to buy books for their kids which are instructive as well as entertaining, and thoughtful as well as funny. Both children and adults love smart, horizon-expanding picture books, but that horizon sometimes looks a little … different.

So how do you market your picture book so that it shows off all of these various facets? We have a few thoughts on how to kickstart your promotional campaign this May!

  1. Start your campaign with a memorable—and thematic!—event. In that the book you’re promoting is a kid’s book, it probably taps into some great themes as well as some exciting visuals thanks to your illustrations. Use this to your advantage! Kids love parties of all kinds and the themes which go with them, and you can usually rely on your local library or your local independent bookstore to welcome a literary event, like a book reading or launch party, for kids. Go straight to the people who will know best how to incorporate picture books and fun activities—your children’s librarian! Seriously. They do this all the time. Even if you don’t hold your event at the library, these folks are a great resource for ideas.
  2. Take the book to school. Like, a literal and actual school! It can be hard to break into the schools since the curriculum is often developed by people higher up in the academic hierarchy than the teachers themselves, but there are still ways to raise your book’s profile among school-aged kids! One of the most reliable ways to promote a children’s book is to put together a thirty to fifty minute workshop which you can scale up or down to any group of school students of any age (or at least a range of ages). Keep it portable, and flexible enough to adapt to a variety of classroom setups and sizes, and reach out to a couple of your local teachers and administrators to see what kind of needs a workshop around your book can help meet. Think big!
  3. Market to both children and the adults who will be paying for the book. Children’s books are unique in respect to the fact that the person who will be reading the book most often and the person who is paying for it are often not the same person. In many cases, too, adults are a necessary part of the child’s reading experience as well–picture all of those Story Times in the library, with grown-ups reading to little ones in their laps–so a book must have shelf appeal to both little ones (make an eye-popping display!) and their parents or caregivers (make it relevant and funny!). Use social media local parenting-related groups to reach out to these folks. Whatever you do, make sure your marketing strategies are reaching out to those who buy the books as well as those who read them!

Whatever path you choose to pursue in marketing your children’s book, we hope you’ll take advantage of the resources available through our website at www.OutskirtsPress.com, or make use of a five-hour session with one of our expert Personal Marketing Assistants, each of whom can walk you through the necessary steps to set up a rigorous, flexible, and far-reaching marketing plan suited to you and your book’s unique needs. At Outskirts Press, we’re here to help you at all of the different stages of being an author, from publishing to marketing to getting started on your next children’s book!

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Spring Into Some Savings This May!

Spring is a time for renewed hopes, and a time to dust off those projects which have been sitting in the back of your mind–or in the far recesses of your computer’s memory–over the chilly winter months. You’ve had time to let the ideas percolate, like snowmelt through warming soil, and things are starting to come together to grow your dream into something magnificent. Now that May has arrived, spring is officially underway–and your prospects are coming up all roses!

We at Outskirts Press would like to invite you to make good on your desires, and to that end we are offering a spring savings discount of $250 off either our Ultimate Publishing package or our Full-Color Publishing package!

You are an author who knows the virtues of patience—after all, waiting through the cold winter months for a sale like this one is no easy thing!—and you are committed to doing the necessary research to ensure you pick the right self-publishing company for your needs. We hope that, with our phenomenal offerings and equally phenomenal spring savings discount, you’ll choose to publish with us—the one Top Consumer Reviews rated #1 Self-Publishing Company for 2016!

Here’s how to do it:

From now until the end of May, log onto our website or get in touch with us over the phone and add one of these two packages to your shopping cart. Then, enter the promotion code 250May17 at checkout.

That’s it!

If you have any questions or, if you want to find out more information about either our Ultimate or our Full-Color Publishing packages, get in touch with your Publishing Consultant. There are three convenient ways to connect:

  1. Call us at 1-888-672-6657 (OP-BOOKS)
  2. Live-chat with us via our website
  3. Go online to schedule an appointment
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Amazon Featured Book-of-the-Week

Here’s this week’s Featured Book-of-the-Week available now on Amazon.com!


The Old Guy Goes
by Keith Elkins

(5 Stars – 2 Customer Reviews)

Price: $16.95

Keith Elkins’s “The Old Guy Goes.” tells the story of a college teacher from his prime at age forty to his death at eighty surrounded by loving family. With insight, he explores the later stages of life and the significant issues related to aging.

 Learn More > 

 

Please note that product prices and availability are subject to change. Prices and availability were accurate at the time of this posting; however, they may differ from those you see when you visit Amazon.com.© Amazon.com, Inc. or its affiliates. All rights reserved. Amazon, Amazon.com, the Amazon.com logo, and 1-Click are registered trademarks of Amazon.com, Inc. or its affiliates. Amazon.com, 410 Terry Avenue N., Seattle, WA 98109-5210.

 

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Register Now for the 2017 Beijing Book Fair

International book fairs bring books, authors, and publishing professionals together under one roof and offer fabulous opportunities for authors to promote their own books. Authors can network, grow their fan base, increase book sales…and have some fun while surrounded by fellow book-lovers.

The 24th annual Beijing International Book Fair (BIBF) kicks off August 23-27, 2017 at the China International Exhibition Center. Thousands of authors from around the world will gather at the fair to display their work. It’s also a one-of-a-kind opportunity to mix, mingle and network with booksellers, publisher, literary agents and other book-related professionals on the lookout for talent and compelling books.

No other country has experienced the growth in the world marketplace that China has, and that impact has been greatly felt in the publishing and bookselling world. Blossoming readership in China represents an enormous opportunity for authors to take advantage of the growing demand for book translations, and publishers are scrambling to feed the frenzy. There is surging consumer demand for all types of books, and getting your book in front of this potential market can have a tremendously positive effect on the success of your book.

Register now through Outskirts Press to exhibit your book at the Beijing International Book Fair. When you exhibit at the Beijing Book Fair through Outskirts Press, you’ll receive …

  • Prominent, face-out display of your book with only four other Outskirts Press titles
  • An Outskirts Press representative on-site to personally answer questions and advocate for your book
  • Valuable industry leads
  • We’ll forward inquiries about your book directly to you so you can follow-up!

Time is running out and space is limited, so reserve your space today! To purchase this option, simply log into your Author Publishing Center at www.outskirtspress.com and select Beijing Book Fair from the Marketing Solutions menu.

Exhibit Your Book

5 Self-Published Books for the Special Moms in Your Life

One of my favorite quotes about motherhood is “To the world you are a mother, but to your family, you are the world.” Moms are amazing. They work around the clock caring for their families, they sacrifice so much to provide for their children, and they do it all with little thanks or recognition. Mother’s Day is an opportunity to thank the amazing mothers in your life. Whether that special lady is a mom-to-be, new mom in the trenches of the newborn stage, or a seasoned professional, Outskirts Press offers books that make wonderful Mother’s Day gifts. Here are five of our favorites.

Gramma Darling by Lissa Schroeder  is an EVVY award nominee. Beautifully written and stunningly illustrated, this delightful book for children, parents, and grandparents paints a nostalgic picture of unhurried summer days at a dear grandmother’s house. Seen and felt through the eyes of a child, every discovery is full of innocence and wonder.
Milk & Ink  is a charity project created out of the belief that starting with small acts of generosity and the wealth of relationships we can make changes and help others. While the Milk & Ink anthology focuses on the experience of motherhood, the creators also hope that the stories speak to fathers, daughters, and sons.
Parenthood: A Life Sentence by Robert Nicoletti, PhD  describes what parenthood requires from the moment of conception all the way to the role of grandparent, and possibly great grandparent. Each chapter in the book dwells on a particular period in the lives of children and their parents.
The Back-up Mom: A Stepmother’s Journey by Laura K. Wanger  focuses on the unique gifts and challenges of stepparenting that are rarely discussed. The Back-Up Mom is an invaluable, candid guide to stepparenting from the personal experience of a mom who has been there.
The Poetry of Motherhood: Baby-Inspired Wisdom from Their First Year by Rachel Bruhnke  is for new and seasoned moms. Different than any “baby advice” book, The Poetry of Motherhood gives both insight and inspiration to moms in that incredibly emotional and wonderful first year of their baby’s life. Through baby-inspired haiku poetry and reflections, many of the comical, practical, and poignant lessons of first-year motherhood and babyhood are represented.

All of these books, along with other Outskirts Press titles, are available from the major online book retailers like Amazon, Barnes & Noble, Powell’s, Books-A-Million and others, plus conveniently from the Outskirts Press bookstore. To learn more about our products and services, as well as upcoming and current promotions, visit us online at www.outskirtspress.com or call us at 1-888-672-6657 to speak with a Publishing Consultant.

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The Path to Self-Publishing is Smoother Than Ever!

If you will indulge us just a moment, we’d like to compare the self-publishing process to conflict resolution and the scientific method. Wait, what? Each of these things has been distilled down to five simple steps, as we have done with the publishing process. Just as with conflict resolution, self-publishing is a negotiation of complex relationships–and just as with the scientific method, self-publishing through Outskirts Press is a careful, thoughtful, and exploratory enterprise which produces reliable–and sometimes revelatory—results!

The comparison, perhaps, ends there. But when we talk about five steps to self-publishing success, we’re not being overly simplistic or reductive. Within those five steps:

  1. Registering for a (free) Author’s Account
  2. Getting in touch with a Publishing Consultant and receiving a Custom Publishing Profile
  3. Submitting your manuscript
  4. Reviewing your digital files and approving them for print
  5. Sending your book out into the world to meet its eager readers

Well, within these five steps is contained the entire Outskirts Press publishing experience, including everything that will be done both by you and by our team of experts who will labor, behind the scenes, to ensure your masterful vision for your book is fully realized. It is no simple thing, producing a masterpiece–but we are committed to ensuring that you retain full creative control as well as full rights and royalties, without having to spend invaluable hours in labor or your hard-earned dollars in dimes on services which might not pan out. At Outskirts Press, we put your investment to work and commit ourselves every day to walking you through these five easy steps!

Outskirts Press is here to make your life—and your work—easier. We’re here to answer your questions, and we encourage you to visit the Outskirts Press website to chat with a representative www.OutskirtsPress.com or call us at 1-888-672-6657! You can even schedule a free consultation directly with one of our experienced Publishing Consultants at Schedule a Consultation.

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Best of Luck to the Official 2017 Outskirts Press EVVY Award Nominees!

This year, we have a brand-new batch of quality EVVY Award nominees to brag about! The EVVYs are an acclaimed annual award program sponsored by the Colorado Independent Publishers’ Association, or CIPA, which recognize and raise the profile of excellent independently published books. The EVVYs are judged by a panel of professionals on a qualitative scale of merit in a set of categories which broadens each year. As of 2017, there are fifty-one of these categories!

Each year, Outskirts Press officially nominates a small percentage of the books published during the year for submission to the EVVY Awards. Since a nomination is the first step toward receiving the Outskirts Press Best Book of the Year Award, the standards are exceedingly high; we nominate, on average, just 2% of the books we publish each year-and these nominations represent the very best of our publications as determined by our executives and members of our production teams.

Outskirts Press official nominees and winners receive additional exposure of their books in featured Outskirts Press marketing channels, including our blog, social media networks, and in our email newsletters. The winners are announced during an awards ceremony hosted by the Colorado Independent Publishers Association in May.

Congratulations to this year’s Official Outskirts Press EVVY Award nominees, presented alphabetically below:

There’s more!

As a result of being nominated for the EVVY Awards, these Outskirts Press authors have taken the first step toward winning the coveted Outskirts Press Best Book of the Year Award. Three of the nominees above who subsequently win an EVVY Award during the CIPA banquet this coming May will be selected as Semi-Finalists for our annual Best Book of the Year Award and its $1,500 Grand Prize. Stay tuned.

All of these books, along with other Outskirts Press titles, are available from the major online book retailers like Amazon, Barnes & Noble, Powell’s, Books-A-Million and others, plus conveniently from the Outskirts Press bookstore. To learn more about our products and services, as well as upcoming and current promotions, visit us online at www.outskirtspress.com or call us at 1-888-672-6657 to speak with a Publishing Consultant.

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