How Book Videos Help Self-Publishing Authors

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Did you know that video is the fastest growing segment on the internet, and that YouTube is the second most popular search engine (second only to Google)? In many ways social media has become a largely video-centric world. Consumers of news, pop culture, marketing and other information are digesting a growing percentage of all their information in video form.

A book video is an advertisement for your book that doesn’t “seem” like an advertisement. Book video trailers help create awareness, engage with potential readers, and entice them to learn more about you and your book.  Just as moviegoers might find themselves on the edge of their seats when watching a captivating movie trailer, so too might your readers enjoy your impactful book video trailer.

If you don’t have a book video that promotes your book and is available to view from YouTube and from your own personal Facebook page and/or author webpage, now is the time to start. With an instant 10% savings,  now is the time to see your book make its movie debut!

Just enter promo code bkvdsaveten at check-out to save 10% on your custom Book Video Trailer before the red carpet rolls-up.

Publishing Tip & Special Offer: Picking the best book size for the best results

As a reader, you know that books come in all sizes—from large photo- or illustration-heavy cookbooks and children’s books to small gift books perfect for slipping into a stocking.

Now, as an author, you should know that picking the best trim size for your book isn’t accidental—it’s an important decision that we can help you with. Your book’s size (also known as its “trim size”) determines its page count (which plays a role in its retail price) and often conveys its genre.

For example, the most common trim sizes for fiction and non-fiction books are 5″ x 8″, 5.5″ x 8.5″, and 6″ x 9″.  But what if your book is destined for display on a coffee table or as inspiration on a nightstand? What if your book is intended for younger readers who may need bigger pages to grip, or older readers who may appreciate large-print editions? So what is your book’s optimal size? Your Outskirts Press Publishing Consultant will help you decide when you are ready to start publishing.

What holds every perfectly-sized book together? A perfectly-crafted cover, of course. Start publishing with the Ultimate Black & White or Full-Color Publishing Package by August 17th and we will include a Professionally Designed Custom Cover PLUS an Amazon Kindle eBook Edition with your package at no extra charge. Simply enter promo code augfreecover at checkout.

Discover why Outskirts Press is the A+ rated and #1-rated self-publishing company according to the Better Business Bureau and Top Consumer Reviews, respectively. Connect with an Outskirts Press Publishing Consultant today to get started:

“The custom cover specialists did a fabulous job on my cover. One of the two choices offered was exactly what I wanted in terms of color and graphics.” – Dick Nelson, author of The Prince and the Scorpion

How Understanding Book Discounting Can Pack Your Pocketbook

When you are a self-publishing author, making sense (and cents) out of convoluted terms like “trade discount” can make all the difference between being a struggling writer and a profitable one. Today we’re going to discuss the term “trade discount” in depth and learn how understanding it can help to improve your bottom line as an author.

To understand “trade discount” one must first understand what the word ‘trade’ refers to. In this case, “the publishing trade” consists of wholesalers, distributors, and retailers, all of whom practice the trade of helping you distribute and sell your book. The “trade discount” in its simplest terms is simply how those “trades” make money. The higher the trade discount, the more money those wholesalers, distributors, and retailers make. It’s not surprising, therefore, that they all prefer higher trade discounts to lower ones, especially since they have to split it amongst themselves. In other words, the higher your trade discount, the more motivated they’re going to be to sell your book, because doing so is more profitable to them. This usually presents itself in the form of greater distribution, greater retail availability, and perhaps even greater “findability” on retail sites. The lower the trade discount, the less distribution opportunities for your book.

Trade discounts can range from a now almost-unheard of 20%, which results in basically NO distribution, to an equally painful 60-70% (for places like Costco and Wal-Mart). Why “painful” you ask? Well, because the trade discount has a direct effect on either your retail price or your royalties (or, usually, both). You see, in order for a book to have a higher trade discount, it either must have a higher retail price, or a lower author royalty (or, again, usually both). Since many authors are price-sensitive about the book’s cover price, as are most retailers for that matter, balancing a book’s retail price with its trade discount becomes something of a compromise.

Let’s take a look at an example. A book with a retail price of $20 and a 50% trade discount means wholesalers, distributors and retailers are going to receive $10 to split amongst themselves. Now $10 remains. To make the math easy, let’s say the print-on-demand book has a production cost of $5. That leaves $5 remaining. Some publishing companies take a percentage of this remaining amount for themselves, up to 80% in extreme cases, before paying the rest to the author in royalties. Outskirts Press is among a select few who don’t take any of this remainder and instead pay 100% of this remaining amount to the author. To summarize: A $20 retail price, $10 for the “trade”, $5 to produce the book, and $5 for the author’s royalties (100% net profit of the book). By way of comparison, the same $20 book with a 40% trade discount means the “trade” receives $8. The book still costs $5 to produce. And now the author receives $7 instead of $5. Two extra dollars for every book sold. This is why it is important to choose a self-publisher, such as Outskirts Press, that gives you control over your book’s trade discount.

Here are the most common trade discounts offered by the few full-service self-publishing companies that give you any control over the matter (few do; we recommend finding one that does):

40%: Generally allows retailers enough profit to stock and re-order your book, although sometimes with “delayed” availability. This plan is recommended for an author who wants to achieve some online availability while maintaining a good profit margin. This discount is also better suited for speakers and other professionals who are planning on selling the majority of their books through methods other than bookstores and websites, like for instance, through “back-of-room” sales, or through their businesses to clients directly.

50%: Full online availability with consistent stocking and reordering queues, plus the ability to pursue offline sales for stocking within retail stores.

55%: The highest trade discount offered through print-on-demand distribution, resulting in maximum distribution potential for your book.

This can be a challenging subject to understand. Overall, we recommend that you select a publisher that allows you the flexibility to choose your own trade discount. To learn more, schedule a no obligation consultation with one of our knowledgeable Publishing Consultants here.

 


5 Reasons to Fall in Love With Self-Publishing

Times have changed, haven’t they? And self-publishing has changed the world … and the publishing industry right along with it. There are so many reasons why authors, including those who may have previously been traditionally published, are eschewing the old ways and trying something new, and February is the perfect month to try it out yourself. Once you learn more about self-publishing, you may even find that you love this option, too! Here are five reasons why publishing in the lead up to and in the immediate aftermath of Valentine’s Day might just be exactly what your year needs to kick into gear.

1. Timing

It’s a new year, yes, but it’s also not quite brand new anymore. Which is to say, the hectic holidays are past, and the doldrums of spring are opening up before you. What better time of year to knock out that project you’ve always wanted to? Finishing your book and preparing it for publication takes a lot less time than it used to with the advent of self-publishing. The period between mid-February and Memorial Day is an excellent time to finally complete your manuscript and submit your book for publication … just in time for a late spring or early summer debut!

2. Velocity

Traditional publishing is a slow process. There are the dreaded query letters, the time spent waiting to hear back from agents or editors, and the time spent agonizing revising your manuscript to meet someone else’s editorial suggestions. If your book does get picked up by a firm, it can take over a year to see your book in print … and that’s a best-case scenario! The self-publishing process is often completed within a few months, as we’ve indicated above. Not only does this mean you don’t have to wait to see your book in print, but it also opens up even more doors for writing adaptive, timely, and responsive works that touch upon issues still being actively discussed in the public sphere. You can now publish books that are current and in response to readers’ desires!

3. Rights

When a book is traditionally published, its author may have very little control over the fate of the manuscript. Editors and agents decide if a book is print worthy, while a publishing firm decides upon the book’s cover art, layout, and price point … all without consulting you, the author. Once you hand over your manuscript for a traditional publishing company to publish, you are essentially giving up all rights and control over the final product. Meanwhile, should you choose to self-publish your book, you remain in charge, and you decide when your manuscript is ready to be published. The final outcome and the final product are the product of your singular vision, not publication by committee!

4. Quality

The quality of print-on-demand (POD) books has come a long way since the inception of self-publishing more than two decades ago. In addition to higher quality printing methods and a wider variety of formatting options, many self-publishing companies now offer a variety of professional services such as copyediting and cover design to ensure that your book receives truly top-notch, red-carpet treatment. There are no barriers to a high-quality product anymore, and your book will positively shine in both digital and print formats.

5. Individuality

Traditional publishing is all about making money, and traditional publishing professionals end up choosing to publish “sure thing” bestsellers over unique, specialized works in order to cover their corporate bottom line and satisfy shareholders. To do so, they need books that appeal to the mass market, but not all authors are targeting the mass market. Self-publishing allows you to write for a niche market … and better yet, it allows you to print, distribute, and market for a niche market, as well! In the world of self-publishing, blockbuster success doesn’t have to come at the price of your book’s individuality, its unique voice and architecture. Everything special and unique which wrapped you up in writing can still be there in its final form, and what’s not to love about that?

So, are you ready to publish your masterpiece with the A+ rated and #1-rated self-publishing company according to the Better Business Bureau and Top Consumer Reviews, respectively? If so, connect with Outskirts Press right now in whatever manner is easiest for you:

 

The Outskirts Press Self-Publishing Kit

Nearly all self-publishing companies offer writers an “incentive” to join their newsletter or mailing list. In most cases, this is the company’s own “Publishing Guide.”  These guides vary from sleek sales brochures to informative books covering the process of self-publishing (typically with that particular self-publishing company).

Other self-publishers offer “white papers” or “tip sheets” or “advice columns” focusing on specific topics or obstacles an author may face when self-publishing a book. While often more informative (at least about said topic or obstacle), these white papers are usually much shorter, and therefore of less perceived value.

A few self-publishing companies combine their publishing guide with a robust collection of white papers and tip sheets to create a treasure trove of helpful resources for writers. The guide typically markets the company and its offerings, perhaps sheds light on the self-publishing and book marketing processes, and shines a spotlight on a successful authors.  The white papers, advice columns, and tip sheets, on the other hand, identify core questions or issues facing many writers and offers suggestions or solutions to pave an author’s path toward publication and success.

Outskirts Press offers just such a Publishing Kit to new clients for free at the following link: https://outskirtspress.com/book-publishing.html#ebooks

Watch the video about the Publishing Kit below:

Your complimentary Publishing Kit contains:

  • 7 Tips to Self-Publish Like a Pro
  • The most recent book by Outskirts Press President Brent Sampson: Self-Publishing Questions Asked & Answered
  • Our definitive publishing guide: Publish Your Passion
  • Book shepherd one-sheet: Meet Your Publishing Consultant
  • Author success white paper: 7 Highly Effective Rules for the Perfect Book Title
  • Author guide: Author Photo & Biography Guide
  • Author tip sheet: The Top 7 Marketing Elements to Include in Your Book
  • Author guide: Which Book Format Should I Choose?
  • Author white paper: How to Price Your Book
  • Publishing white paper: Diving into Self-Publishing
  • About Outskirts Press: Publishing brochure
  • One stop shop: Custom illustration samples in color and black & white

Publish Your Poems During National Poetry Month

Did you know that the month of April is, among other things, National Poetry Month? This makes April the perfect month to publish that book of poems you’ve been thinking about for a while, and not just because this month provides some great marketing opportunities; it’s also the perfect month to think about the reasons why we write, and the ways in which we put words together on the page. It’s a month to re-envision our craft as wordsmiths!

First, I might point you to the experience of Mirtha Michelle Castro Marmol, whose first book of poems, Letters, to the Men I Have Loved, did more than moderately well … it did so exceptionally well as to remain on Amazon’s bestseller lists for months! Mirtha Michelle Castro Marmol published through Outskirts Press, and in our interview with her on our blog, she said that the most rewarding part of being published “is and will always be” the ability her book had “to touch people.” Said Ms. Castro Marmol, “It’s crazy because I didn’t think people really read books anymore. But for me, having these girls go and buy my book, and spend their twenty dollars or so on Letters … it’s amazing, that someone believes in things still.” Readers have been snapping up copies of her books, both in physical and digital forms, at such a rate as to firmly prove that people still “really read books” … including poetry!

So how do successful poets do it?

Success as a self-publishing poet is all about consistency, commitment, and personal development. To help you become the best poet you can be, here are three ways to improve your writing as well as self-publishing your work.

  1. Read, Read, Read! Any time you want to improve your skills and become more successful, reading can help. Read poetry! Read books and articles about writing and publishing poetry! Read information about self-publishing! Read anything that inspires you to write and become the best poet you can be, but don’t limit yourself to poetry and industry-related books. Read fiction, non-fiction, magazines, newspapers, blogs, and advertisements. Read everything and anything you can get a hold of. You never know what will inspire you!
  2. Stay Committed: If you want to be successful, you need to commit yourself to your craft. Make time to write every day. Look for ways to continue to learn and grow. Figure out what motivates you and include those motivations in your daily life. Share your goals with others so they can help you accountable. Never give up on dreams.
  3. Be Consistent: Whether you are writing, editing, or marketing, be consistent. Work on your poetry every day. Set a schedule for when you will write, edit, or market your work. Set goals for yourself, and make a plan to achieve them. Successful writers don’t write sporadically; they work on their craft in some way every single day.

Supposing that these three suggestions have provided you with the motivation you need, what next? Well, turn this list on its head and consider it a starting point … and a list of tips for starting your next book! The path to publication may not always be smooth, but there are ways to make sure it is well-lit and passable. And that’s why we’re here to provide you with the services and resources you need to move from a grand idea for your next book to a finished, published book of poems for the next generation.

Not sure what you need to get started publishing your poetry? Visit us online at www.outskirtspress.com to chat with a Publishing Consultant or call us at 1-888-672-6657 to find out how to finish your manuscript and get it ready for publication. To see our staff picks of amazing poetry books from many of our authors, visit our Pinterest page by clicking here.

Self-Publishing & Book Pricing. Like Oil & Water?

If you’re a self-publishing author, or thinking about becoming one, you may already know that “book pricing” or “royalties” can be confusing concepts. When each self-publishing company uses a different calculation and even different terminology, comparing them can be exhausting.

Imagine learning everything you ever wanted or needed to know about book pricing and royalties in the self-publishing industry in just six minutes!

Now you can! Brent Sampson, the founder and president of Outskirts Press, the A+ rated and #1-rated self-publishing company according to the Better Business Bureau and Top Consumer Reviews, respectively, recently recorded the following video to try to answer many of the questions he has heard over the past eighteen years of helping writers become published authors. Enjoy!

Are you ready to publish your masterpiece in 2020? If so, connect with Outskirts Press right now in whatever manner is easiest for you:

 

The Outskirts Press Self-Publishing Kit

Nearly all self-publishing companies offer writers an “incentive” to join their newsletter or mailing list. In most cases, this is the company’s own “Publishing Guide.”  These guides vary from sleek sales brochures to informative books covering the process of self-publishing (typically with that particular self-publishing company).

Other self-publishers offer “white papers” or “tip sheets” or “advice columns” focusing on specific topics or obstacles an author may face when self-publishing a book. While often more informative (at least about said topic or obstacle), these white papers are usually much shorter, and therefore of less perceived value.

A few self-publishing companies combine their publishing guide with a robust collection of white papers and tip sheets to create a treasure trove of helpful resources for writers. The guide typically markets the company and its offerings, perhaps sheds light on the self-publishing and book marketing processes, and shines a spotlight on a successful authors.  The white papers, advice columns, and tip sheets, on the other hand, identify core questions or issues facing many writers and offers suggestions or solutions to pave an author’s path toward publication and success.

Outskirts Press offers just such a Publishing Kit to new clients for free at the following link: https://outskirtspress.com/book-publishing.html#ebooks

Watch the video about the Publishing Kit below:

Your complimentary Publishing Kit contains:

  • 7 Tips to Self-Publish Like a Pro
  • The most recent book by Outskirts Press President Brent Sampson: Self-Publishing Questions Asked & Answered
  • Our definitive publishing guide: Publish Your Passion
  • Book shepherd one-sheet: Meet Your Publishing Consultant
  • Author success white paper: 7 Highly Effective Rules for the Perfect Book Title
  • Author guide: Author Photo & Biography Guide
  • Author tip sheet: The Top 7 Marketing Elements to Include in Your Book
  • Author guide: Which Book Format Should I Choose?
  • Author white paper: How to Price Your Book
  • Publishing white paper: Diving into Self-Publishing
  • About Outskirts Press: Publishing brochure
  • One stop shop: Custom illustration samples in color and black & white

It’s Always Q&A Time at Outskirts Press!

Success in self-publishing requires a powerful, carefully-crafted platform — and at Outskirts Press, we recognize the value in knowing all of your options before getting started. This is why, we make it easy to connect with a publishing consultant!

For the third year in a row, we were rated as the #1 Publisher by Top Consumer Reviews, an award which boils down to two simple words: personal service. No matter what life throws your way, we are here to ensure that you receive the best possible return on your investment by providing top-notch personal service in the form of a Publishing Consultant.

What exactly is a Publishing Consultant? They’re the ones who among other things can help you navigate:

  • Selecting the best publishing package for your book
  • Determining the best options for your book
  • Manuscript submission
  • Designing both the cover and interior of your book
  • Copyediting
  • Creating ebooks and digital trailers
  • Writing and distributing press releases
  • Filing for LCCN and Library of Congress listings
  • Registering for an official copyright, and more!

Other self-publishing companies might offer personal consultation as a part of their services, but Outskirts Press is one of the few that does so before full payment! Even before you pay the $35 down payment which will start you on your publishing journey, you can reach out to a Publishing Consultant via chat on our website or speak with one by phone at 1-888-672-6657.

You can even schedule a meeting directly with a Publishing Consultant via the following link — Schedule a Consultation.

It’s time! You can start getting answers to even the most pressing of questions by speaking with one of our expert staff today!

 

Quality Matters in Self-Publishing — and Outskirts Press Delivers

Readers are a discerning bunch. They take cues on mood, tone and content from a book cover alone, gauge the appropriateness by the cover text, and measure the value of the contents in the sample pages. They complete this assessment with surprising accuracy — and in a matter of seconds!

When you have but a moment to impress, quality matters. It matters in all things related to your book — not just your meticulously chosen words. As the saying goes, “You’re only as strong as your weakest link.” If the quality of your book cover, formatting, cover scribing, editing, book selling pages and marketing materials are less than stellar, your whole presence as an author falls short.

Your reputation as a polished, professional author will be carefully crafted by Outskirts Press. We are in the business of delivering to authors high-quality published books that are indistinguishable from anything produced by a traditional publishing house. We provide self-publishing authors a variety of professional services they need to create a professional book:

  • custom cover art
  • interior formatting design
  • editing and ghostwriting options
  • book marketing services and materials
  • comprehensive publishing packages with everything you need to get published at a discounted bundle price

Book buyers will skip over an amateurish cover in a nanosecond and just as quickly zero in on one with professionally designed art and composition. Typos and formatting irregularities will leap from the page, and poor color rendering, binding and cover material will sour them on what could have been a supremely enjoyable reading experience. Don’t let this happen to you.

Protect your precious investment! Choose the quality you deserve … choose Outskirts Press.

So, are you ready to publish your masterpiece with the A+ rated and #1-rated self-publishing company according to the Better Business Bureau and Top Consumer Reviews, respectively? If so, connect with Outskirts Press right now in whatever manner is easiest for you: