Six Tips for Socializing on Social Media to Help Sell Your Book

Many authors are turning to social media as a form of advertising to promote their books, build a fan base, and connect with readers in a way not possible in the past. Whether you’re new to social media or already have several active accounts, using sites like Twitter, Facebook, LinkedIn, and Instagram to market your book makes good sense. But what makes a successful social media platform? Being social!

The more authors post and share content, engage with their readers, and reach out to form new connections, the more buzz they are able to generate about their books. If you want people to sit up and take notice of you — and your book — commit to posting, tweeting, and/or blogging frequently and regularly.

Before you get started, ask yourself, Who is my audience? And where do they hang out? A young adult audience, for example, is more likely to use Twitter and Instagram; cozy mystery fans tend to hang out on Facebook; and LinkedIn is a good place to market a non-fiction business book. Once you’ve targeted the most effective social media sites to promote your book, it’s time to socialize!

Here are the tips, which are applicable across all social media platforms:

1. Check out what other people are doing.
Familiarize yourself with what kinds of things other authors and book lovers post, what gets the most feedback, and what doesn’t work. Then, once you’ve chosen your social media platforms, follow or “friend” lots of people in order to grow your network of potential fans. With any luck, they’ll follow you back and/or share or retweet your posts. Leave friendly, insightful comments wherever possible to up your chances of connection with others.

2. Post good content.
Statistics show that people respond favorably to pictures, funny memes, quotes that resonate, and humor. But you’ll quickly lose followers if you’re constantly flooding your social media with hard-sell tactics to buy your book. A good mixture of fun, entertaining, or informative posts mixed with occasional news about your book will keep your followers engaged. Many authors post pictures of their book’s cover, information that relates to the theme of their book, or teasers about what they can look forward to next.

3. Post regularly.
People will lose interest if they only see posts from you once in a while. For the best results, commit a certain amount of time each week to social media. Some authors use a calendar and plan their posts weeks in advance; others post frequently and spontaneously. Whatever your style, the more you post, the more likely it is that people will retweet or share your posts with others. Feeling uninspired? If you don’t have anything to say, retweet or share other people’s content. Or share links to other authors you admire. They’ll be thankful for the acknowledgment and may even return the favor!

4. Be authentic.
Your readers want to get to know YOU, so don’t try to copy other authors or celebrities — or your readers will sense your inauthenticity. By posting content that reflects who you are, what’s important to you, and what’s relevant to your book’s genre, followers will feel a connection to you — and your book.

5. Match the tone of your tweets to your book.
Is your novel lighthearted and humorous? If so, refrain from posting dark, serious content. If your book is non-fiction and aimed toward professionals, your posts should be professional and credible as well. Is your book historical fiction or a fitness guide? Draw from other sources (historical photographs and events, or tips from your own journey toward fitness) to provide content that is informative and/or entertaining, and — most important — linked to your own book.

6. Engage with your followers.
Show your friends and followers that you’re engaged and grateful for them by responding to their comments. You can also continue the dialogue with questions: What should you name your next Western hero? What weight loss tips have worked for them? What’s the scariest setting for a horror novel? Always be personable, polite, and calm in your responses. And don’t engage with trolls or react to negative comments to avoid coming across as immature or unprofessional.

Remember: Building a strong social media platform takes time. If you’re just starting out, be patient — and be social, even if it goes against your introverted nature. If your book is still in the works, now is the perfect time to start building this platform and generate a little hype. Then, when the big day arrives, you can post across multiple social media sites that your book is published and available to the public!

If you’re unsure how to get started with social media and make connections with your target readers, Outskirts Press can help! Tap into the power of social media with our Social Media Set-Up and Strategy Toolkit. This valuable service is 10% off during the month of June.” Enter promo code soclmedten at checkout to receive the discount.

Amazon Featured Book of the Week

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Modern Day Leadership: Tips for Successful Leadership in the Board Room, at the Kitchen Table and in Life

by Michael G. Salicco

(4.5 Stars – 2 Customer Reviews)

Price: $15.95

Michael G. Salicco’s “Modern Day Leadership: Tips for Successful Leadership in the Board Room, at the Kitchen Table and in Life.” Whether you are an aspiring leader or currently in a leadership role and you’re looking for new ideas, strategies, and tactics to continue your evolution, Modern Day Leadership is a must-read. Becoming a better leader is a crucial yet never-ending process. This powerful yet easy-to-follow guide outlines tips for success that will enable forward movement for leaders—tips that focus on innovation, the little things that make a huge difference, and constant individual growth. In this fast-paced, modern world, accomplishing growth without neglecting ourselves is a challenge. Modern Day Leadership outlines strategies, tactics, and real-life examples of how to constantly remain calibrated and productive, all while moving forward and growing as a leader in business—and in life.

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Please note that product prices and availability are subject to change. Prices and availability were accurate at the time of this posting; however, they may differ from those you see when you visit Amazon.com.© Amazon.com, Inc. or its affiliates. All rights reserved. Amazon, Amazon.com, the Amazon.com logo, and 1-Click are registered trademarks of Amazon.com, Inc. or its affiliates. Amazon.com, 410 Terry Avenue N., Seattle, WA 98109-5210.

 
 

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Author Poll: Writer Carolyn Bryant wants your help with her cover

Carolyn Bryant is self-publishing a book with Outskirts Press. And she wants your help deciding her book cover.

Book Summary

“I love you Holli!” “I love you Brooklyn!” The author shows how precious a sisters bond can be when developed by spending time together. This sweet story of two sisters who learned that a walk together was creating a bond that will last a lifetime.

About the Author

CAROLYN BRYANT – Author of her first book “No Shoes”, wife, mother and Granny to her amazing grandchildren. Sister to the siblings she disagreed with from time to time!

Please take a look at two possible covers below and then vote on the choice you recommend for Carolyn.

Click on the thumbnail below to enlarge Cover Option A (opens in new window)

Cover A

Click on the thumbnail below to enlarge Cover Option B (opens in new window)

Cover B

If you don’t see the survey below, click here to visit the webpage version.

Amazon Featured Book of the Week

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PAIN: Why Do We Continue to Suffer? The Culture and Science of Pain

by Connie R. Faltynek

(5 Stars – 4 Customer Reviews)

Price: $18.95

Connie R. Faltynek’s “PAIN: Why Do We Continue to Suffer? The Culture and Science of Pain.” Pain is the number one reason that people visit their physicians, yet unrelieved pain continues to be a major medical problem throughout the world. In her book PAIN: Why Do We Continue to Suffer? The Culture and Science of Pain, Connie R. Faltynek explores both the scientific and the cultural issues that contribute to the ongoing problem of pain. Faltynek has a PhD in biochemistry and thirty years of research experience in immunology and pain, including pain medications. She discusses current medications and alternative methods to relieve pain, which are often inadequate or possess significant liabilities. Cultural views and biases also contribute to inadequate pain relief for many people. Based in hard science but written in accessible language, PAIN will enhance understanding of pain and point to a future with reduced suffering from unrelieved pain.


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Please note that product prices and availability are subject to change. Prices and availability were accurate at the time of this posting; however, they may differ from those you see when you visit Amazon.com.© Amazon.com, Inc. or its affiliates. All rights reserved. Amazon, Amazon.com, the Amazon.com logo, and 1-Click are registered trademarks of Amazon.com, Inc. or its affiliates. Amazon.com, 410 Terry Avenue N., Seattle, WA 98109-5210.

 
 

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Save 15% on Self-Publishing!

Promo Code: fifteenpctuf


Authors often ask, “what’s the advantage of self-publishing over publishing through a traditional publishing house?” There are many! First, when you self- publish, you will always have complete creative power over your work. You also keep 100% of your own profits. It’s true that independent authors bear the responsibility for their own book promotion, but this is largely the case with traditional publishing as publishers spend less and less time and resources supporting their authors.

To help make it easier and more affordable to self-publish the book of your dreams, Outskirts Press is offering 15% off two of our most popular publishing packages. Start publishing today and you can instantly save 15% on the Ultimate Black/White or Full-Color Publishing Package. That makes the best deal in publishing even better because these packages already include…

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For more information and help choosing the best self-publishing service, contact your Outskirts Press Publishing Consultant today. There are three easy ways to connect:

“Everyone I communicated with were friendly, professional, and very helpful. The entire publishing process was quick and easy. I look forward to working with the team again.” – Jack Darrell Crowder, author ofAbby’s Secret: The Story of a Young Girl’s Courage and Determination During the American Revolution

Amazon Featured Book of the Week

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Real Help For Plantar Fasciitis

by Dr. Pete Moncado, DC

(5 Stars – 9 Customer Reviews)

Price: $14.95

Dr. Pete Moncado, DC’s “Real Help For Plantar Fasciitis.” Finally…real help for those plagued by plantar fasciitis! Do your feet hurt and you don’t know why? Do you have issues with your shoes that cause your feet to hurt at the end of the day? Have you given up running or wearing high heels, or had to cut back on your favorite sport? There is an alternative to drugs and surgery that actually works. If you’ve tried everything but still have pain from plantar fasciitis—inflammation of the tissue that runs across the bottom of your foot and connects your heel bone to your toes—this book will show you how to find relief without simply masking the pain. This book contains a wealth of information to minimize your suffering with sound, proven solutions. Dr. Pete Moncado, a chiropractor for over twenty-two years, has developed an application of specific protocols and techniques that has close to 100 percent success rate with patients suffering foot pain or plantar fasciitis. He brings this treatment to readers everywhere in his book.

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Please note that product prices and availability are subject to change. Prices and availability were accurate at the time of this posting; however, they may differ from those you see when you visit Amazon.com.© Amazon.com, Inc. or its affiliates. All rights reserved. Amazon, Amazon.com, the Amazon.com logo, and 1-Click are registered trademarks of Amazon.com, Inc. or its affiliates. Amazon.com, 410 Terry Avenue N., Seattle, WA 98109-5210.

 
 

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Self-Publishing Author Liborio Lungaro Discusses The 3-0: Based on a True Story of the Largest Police Corruption Scandal in New York City’s History – The Dirty Thirty

Author Liborio Lungaro is taking his latest book, The 3-0: Based on a True Story of the Largest Police Corruption Scandal in New York City’s History – The Dirty Thirty on tour – a Virtual Book Tour, that is, with Outskirts Press! Technology has created a wide variety of ways to reach audiences all over the world. All it takes is a little thinking outside the box, and nowadays you can market a self-published book in a variety of affordable and impactful ways. Virtual book tours, for example, are a great way to connect with readers from all corners of the globe, all from the comfort of your own home. Join Liborio Lungaro and The 3-0: Based on a True Story of the Largest Police Corruption Scandal in New York City’s History – The Dirty Thirty as they appear in features and interviews (such as the one below) in the weeks and months ahead!


Luckily for us, Liborio Lungaro was kind enough to answer a few questions as the tour was getting started so that we can give you a sneak peek into the mind of the creator of The 3-0: Based on a True Story of the Largest Police Corruption Scandal in New York City’s History – The Dirty Thirty.

OP: Tell us a little bit about The 3-0: Based on a True Story of the Largest Police Corruption Scandal in New York City’s History – The Dirty Thirty. What is it about?

Liborio: This book is based on actual events of the 30th Precinct in the New York City Police Department in the early 1990s, the West Harlem station was tagged by the press as “The Dirty Thirty,” where rogue cops ran rampant in the streets. This book reveals how the police and the city politicians handle the moral issues of corruption, crime and city politics, and how those in power managed their biggest fears; damaging their reputations and losing their power base. But the story of the “Dirty Thirty” is not just about police corruption. It’s the story of bringing a community together during such trying times, working together to gain trust with each other and eventually bringing crime down over seventy percent. It’s the role of law enforcement to protect and serve. It truly is the story of the good guys going after the bad guys – of how officers react to investigating their own, discovering corruption among their own, and arresting their own – in the biggest, most diverse city in the country. Ultimately, it is the story of a political time bomb that no one wanted to touch.

OP: Why did you decide to write this story?

Liborio: I decided to write, The 3-0, due to current events. To tell the actually story through my eyes, what’s it’s like to be a good guy, a good cop and deal with the enormous amount of pressure, stress and political pressure. I also wanted the story of, “The 3-0, The Dirty Thirty,” to be told. That Community Policing can work because it worked at the 30th precinct during the toughest of times. That good cops will not tolerate bad cops. It’s a story of Good versus Evil.

OP: How did you get your book published?

Liborio: I weighed the differences between a publisher and self-publishing. I didn’t want to wait two years for a publisher and to be honest I felt my book had the legs to be self-promoted today, especially with social media and my background. I went through Outskirts Press Publishing. I checked out reviews of self-publishing companies and I felt Outskirts Press was the best suited for what I was looking for.

OP: What types of readers would be interested in this story?

Liborio: Fans of: True Crime, Non-Fiction, Autobiography/Memoirs, Police Corruption and Misconduct, Community Policing and Political Corruption and Misconduct.

OP: What is special about your book?

Liborio: It’s a story that’s never been told before and it’s through my eyes.

OP: What differentiates it from other books in the same category?

Liborio: It’s different because it’s based on a true story about my accounts in the 30th precinct. It shows for the first time what a good honest cop goes through and how they respond to corruption amongst their own.

OP: Have you published any other books?

Liborio: This is my first published book.

OP: Do you plan to publish more?

Liborio: Yes! I’ve started working on these up and coming titles: The Quakers Passage to Freedom – Based on True Events of how the Quakers helped with, The Underground Railroad, Drag Bunt – Based on True Events about Corruption and Backdoor Politics’ in Little League Baseball, New York City’s T.N.T. (Tactical Narcotics Team) – Based on True Events of NYC’s Drug Wars, ADONIS – How four Retired NYC’s Detectives went against the system and help freed a young African American, from Murder charges. They never accepted money for their investigation.

OP: Thanks for your time, Liborio! We look forward to learning more about you as you visit other bloggers!

ABOUT THE AUTHOR:

Liborio Lungaro is a veteran decorated NYPD cop with twenty years of service. He received many community awards to go along with his many NYPD’s accolades. Since leaving the NYPD he has blended his lifelong passion for writing and his life experience to create a fascinating story based on true events. A former Sergeant and Detective in the NYPD he brings his investigative expertise to the forefront, giving you compelling characters that are real, not fictional. He and his family reside in Los Angeles but travel back and forth to New York where most of their family reside. The 3-0: Based on a True Story of the Largest Police Corruption Scandal in New York City’s History – The Dirty Thirty is the first of its kind.

For more information or to contact the author, visit https://www.outskirtspress.com/the30

This author purchased the Virtual Book Tour marketing option, which allows self-publishing authors to connect with bloggers and harness the power of the blogosphere by taking their book on the “virtual road.” Learn more about this service by visiting your Publishing Center and reviewing the available marketing options.

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Author Poll: Writer Pat Overton wants your help with her cover.

Pat Overton is self-publishing a book with Outskirts Press. And she wants your help deciding her book cover.

Book Summary

“He was with me. He hadn’t left. We were one and always would be…” On a wintry night in January, Ray Overton passed suddenly from lack of oxygen to the brain. What happened next was difficult for his wife, Pat, to grasp. While she was journaling one night, her deceased husband began to speak to her. At first she thought Ray’s voice might be a product of grief, wishful thinking, or imagination—but subsequent events would prove her wrong… Throughout the course of the following year and beyond, Ray guided Pat through the grief process, confirming her belief that consciousness does indeed survive death. In Still Beside You, Pat offers hope to others, validating that our deceased loved ones are not “lost” to us. They continue to exist, just in another form, in another—heavenly—place.

About the Author

Patricia Overton is a retired professional educator, a Reiki master/teacher, and a lecturer on life after death. She holds a certificate in grief recovery; a master’s degree in International Studies, specializing in Latin America; and a bachelor’s degree in Spanish. Her husband, Ray, received his academic training in Civil Engineering and worked in stone design and construction. He was a Reiki master, a professional educator, and a true Renaissance man. Learn more at http://www.ouregarden.com.

Please take a look at two possible covers below and then vote on the choice you recommend for Pat Overton.

Click on the thumbnail below to enlarge Cover Option A (opens in new window)

Cover A

Click on the thumbnail below to enlarge Cover Option B (opens in new window)

Cover B

If you don’t see the survey above, click here to visit the webpage version.

Outskirts Press Presents David D. Bernstein, author of ”Spirral” The CORT Chronicles Book 2

Author David D. Bernstein is taking his latest book, “Spirral” The CORT Chronicles Book 2 on tour – a Virtual Book Tour, that is, with Outskirts Press! Technology has created a wide variety of ways to reach audiences all over the world. All it takes is a little thinking outside the box, and nowadays you can market a self-published book in a variety of affordable and impactful ways. Virtual book tours, for example, are a great way to connect with readers from all corners of the globe, all from the comfort of your own home. Join David D. Bernstein and “Spirral” The CORT Chronicles Book 2 as they appear in features and interviews (such as the one below) in the weeks and months ahead!


Luckily for us, David D. Bernstein was kind enough to answer a few questions as the tour was getting started so that we can give you a sneak peek into the mind of the creator of “Spirral” The CORT Chronicles Book 2.

OP: Tell us a little bit about “Spirral” The CORT Chronicles Book 2. What is it about?

David:  This book is the second part of trilogy called The CORT Chronicles. A civil war rages on, and a world is about to be fully fall into deep darkness. Andy, John, Wendy, and Zack must figure out how to save everything they love, but before they win the battle against a powerful corporation named CORT, they must win the battles within. Our heroes must travel through this dangerous world and destroy a new powerful robot named Spirral who is causing death and destruction everywhere. The children are guided by powerful sages and given tools to survive. They soon discover that only teamwork, human connection, and emotions can truly triumph over evil.

OP: Why did you decide to write this story?

David: I decided to write this book to send a powerful message to our children who are suffering more then ever these days. They have been kept away from human connection to their school friends and teachers. They have been kept away from live learning by powerful organizations like teacher unions and others. Teachers are wonderful and want all the best for their students, but these leaders of the unions only care about profit and themselves. I hope this book will teach our kids and their parents that they can do anything they put their minds to. I hope this book also gives the readers a chance to escape the stress and problems they face daily. It sends a powerful message that anything is possible and even one person can make a huge difference in their lives and in others.

OP: How did you get your book published?

David: I self-published this book with Outskirts Press. They are a wonderful company that I have published five books with and plan to publish more in the future. The team that was assigned to me gave their full support as I went through the publishing process.

OP: What types of readers would be interested in this story?

David: I believe that many people will be interested in this book. It sends a powerful message not only to our children but to the adults in this world as well. It shows that human emotions, teamwork, and connection to the natural world can triumph over evil. I recommend this book is for anyone who is ten to one hundred since it does have some mature subject matter that is not appropriate for younger children.

OP: What is special about your book?  

David: I believe that each book that comes out is special in its own way. Books create new worlds to explore and new characters to love. In this case if I were to share what makes “Spirral” special it is probably the strong message it teaches, the characters it brings to life and the struggles and adventures that happen with our heroes. The action-packed scenes and the wonderful illustrations also make this book special.

OP: What differentiates it from other books in the same category?

David: Every book is different from another book because each book is written with a different voice, a different point of view and a different vision.

OP: Have you published any other books, and do you plan to publish more?

David: Other books I published are: “Voices of the Heart” this is a collection of my poetry from high school to college and unfortunately is out of print, but I do plan to bring it back soon. Two picture books “The Enchanted Rope” and “Peanut.” They both deal with hard issues in life. One deals with the death of a loved one and how to connect to them and the other book deals with divorce and obsession and how to overcome those things. My latest books “Spirral” and “Rebirth” are part of my trilogy. The first book in this trilogy named “The Portal” won a CIPA EVVY Merit award in Juvenile Fiction in 2018. I do have plans to publish more books in the near future.

OP: How can someone learn more about your book or purchase it?

David: Both my picture books and the Trilogy are available on Amazon, Barnes and Nobles, Outskirts Press Bookstore and other online bookstores. “The Portal” is also available in as an audio book that you can find on Apple iTunes.

OP: Thanks for your time, David! We look forward to learning more about you as you visit other bloggers!

ABOUT THE AUTHOR:

David D. Bernstein is an energy healer and psychic who has worked with children for many years in different settings. He is the author of a book of poetry and two picture books: The Enchanted Rope and Peanut. His middle grade book, The Portal, won a CIPA EVVY Merit award in Juvenile Fiction in 2018. He also authored Spirral and Rebirth in The CORT Chronicles Trilogy and has had poems published in several magazines and anthologies. David is the recipient of five Editor’s Choice awards, and he is proud uncle of two young boys.

For more information or to contact the author, visit https://www.outskirtspress.com/spirral

This author purchased the Virtual Book Tour marketing option, which allows self-publishing authors to connect with bloggers and harness the power of the blogosphere by taking their book on the “virtual road.” Learn more about this service by visiting your Publishing Center and reviewing the available marketing options.

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Amazon Featured Book of the Week

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Violating the Calm

by R. W. Saunders

(5 Stars – 1 Customer Review)

Price: $19.95

R. W. Saunders’s “Violating the Calm.” Could this happen in your community? A misunderstanding between two teenagers starts a race war, which takes place in a middle class neighborhood between biker supremacists, protesters, students, and neighborhood citizens who get caught up in the escalation of racial division by a power corrupt judge. In this suspenseful, real life story containing innovative urban warfare and sophisticated law enforcement techniques, each reader will identify with one of the characters.

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Please note that product prices and availability are subject to change. Prices and availability were accurate at the time of this posting; however, they may differ from those you see when you visit Amazon.com.© Amazon.com, Inc. or its affiliates. All rights reserved. Amazon, Amazon.com, the Amazon.com logo, and 1-Click are registered trademarks of Amazon.com, Inc. or its affiliates. Amazon.com, 410 Terry Avenue N., Seattle, WA 98109-5210.

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