Top 10 Self-Publishing Book Marketing Tactics for March 2017

Time and again we hear from our authors how the trickiest part of the self-publishing process is figuring out exactly how to market — how to identify and reach those ideal readers you had in mind while writing your novel. Marketing is both critical and complicated, but at Outskirts Press we endeavor to provide cutting-edge post-publication support, products, and services to self-publishing authors like you–authors from all walks of life and on the hunt for the perfect means to market their newly published books.

What comes next? How are you to sift through all of the many options available?

Our list of Top 10 Book Marketing Tactics is one great way to find your feet. Think of this list as a “greatest hits” post which may help prioritize your book marketing efforts by providing easy access to the most highly rated and prized marketing strategies as evaluated by your peers. These tactics, determined and ranked in order by sales for the month of March 2016, are listed below along with a summary of each to make it easy for you to see which might serve you best.

Custom Press Release 1. Custom Press Release:  Have our professional press release writer compose an original, unique press release for your book, submitted to you for your review/approval, and then distributed to our newswire service on your behalf.
Audio Excerpt option 2. Audio Excerpt:  Recording a 3-minute audio excerpt is as easy as speaking into the phone. Pique readers’ interest by recording a pivotal passage or explaining more about the book.
Amazon Kindle Submission Service 3. Amazon Kindle Submission Service:  Make your book available on Amazon’s Kindle e-book reading device. More formats on Amazon means more exposure on Amazon, and the Kindle is heavily promoted by Amazon.
Readers Favorite Award Submission 4. Readers Favorite Award Submission: Want to gain notoriety as a self-published author? The best way is to become an award-winning author. With our Readers Favorite Book Award Submission, you have an opportunity to not only gain that notoriety but also receive additional free targeted book marketing services/promotion.
Amazon Extreme Package 5. Amazon Extreme Package: Save 25% on 3 of our marketing services focused on Amazon.com. This package includes a Kindle Edition of your book, participation in the Amazon Search Inside the Book and Amazon Cover Enhancement.
Personal Marketing Assistant 6. Personal Marketing Assistant: Do you need help developing a book marketing plan? Arranging book signings? Establishing/developing your author platform? Hire your own Personal Marketing Assistant today!
Custom Tee Shirt 7. Custom Tee Shirt: This service offers you a high-quality t-shirt with your book (front cover on the front and back cover on the back). This is a great promotional tool – helpful for book signings, networking events, etc.
Google Books Preview Program Submission 8. Google Books Preview Program Submission: An inexpensive and extremely effective way to get your book in front of millions of readers quickly and easily.
Elite E-Book Package 9. Elite E-Book Package: This e-book publishing package includes formatting and distribution of an Amazon Kindle E-book Edition with distribution on Amazon, an Apple iPad/iPhone E-book Edition with distribution through iTunes and the iBooks bookstore, and a Barnes & Noble NOOK E-book Edition with distribution through the NOOK bookstore on Barnes & Noble’s website.
Bookmarks Promotional material 10. Bookmarks (500 count): Bookmarks are a wonderful promotional item to pass out because people rarely throw them away; this service includes 500 high quality, full-color, marketing bookmarks, including delivery directly to your house within the continental United States. They are fully customized just for you!

Outskirts Press Published authors who are interested in any of these (or many of our other available services) can find further details and ordering information from the Marketing Options page of your author’s center.If you have questions or want to learn more about our services, you can visit us online at www.OutskirtsPress.com and even chat live with our expert staff through our website!

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Mediocrity in America: A Point of View by Andrew J. Rodriguez

With the abundance of self-published authors, you have to come up with creative ways to market a self-published book. While book tours are a great way to connect with your readers, they aren’t the most affordable method of promotion. However, technology has made it possible for an alternative.

Take note from self-publishing Outskirts Press author, Andrew Rodriguez, who is taking his latest book, Mediocrity in AMERICA: A Point of View, on tour — a virtual book tour, that is. He will be featured on several blogs over the weeks and months ahead so keep your eyes peeled to learn more about him and his book.

Luckily for us, Andrew was kind enough to answer a few questions as the tour was getting started so that we can give you a sneak peek into the mind of the creator of Mediocrity in America: A Point of View.

OP: Tell us a little bit about Mediocrity in America: A Point of View. What is it about?
Andrew: In my book, I examine the cause-and-effect relationship between generalized mediocrity and American democracy. I also look at democracy’s core values and traditions, as well as the factors upon which, ultimately, its very survival depends.

OP: Why did you decide to write this story?
Andrew: I wrote Mediocrity in America: A Point of View in order to leave a legacy for future generations. My book is intended to remind readers of the fragility of freedom and to describe the possible disintegration of a prosperous, civilized society. I also wanted to offer counsel in an interesting, perhaps sardonic way on how to prevent social apathy from destroying our country and Western Civilization as a whole.

There is a truism which I have often heard expressed, which says: “Democracy’s worst enemy lies within itself and not beyond its borders.” I wrote my book in order to open the eyes of the ignorant and ill-informed to the heart of this matter.

OP: How did you get your book published?
Andrew: Mediocrity in America: A Point of View is a timely book. Hence, instead of wasting precious time and resources seeking conventional publishers, I decided to speed up the process by self-publishing it through Outskirts Press, which is based out of Parker, Colorado.

OP: What types of readers would be interested in this story?
Andrew: I firmly believe that my book will appeal to those who love America and the moral pillars upon which it stands.

OP: What is special about your book?
Andrew: The “point of view” referenced in my book’s title refers to Titan, a St. Bernard. Readers are led to see the world through his eyes, as he is presented with a wealth of information regarding the effects of widespread mediocrity—information which offers much to consider if America is to remain one of the greatest nations on Earth. Titan weighs in on the effects of envy—as well as the other six deadly sins—and on vulgarity.

Titan reflects upon the Humanities and offers his canine point of view on what he considers the scourge of our nation: Indifferent human beings sleepwalking through the various phases of life without teaching and without learning. Titan comes to understand that the greatest catastrophe occurs when bored and boring citizens such as these grow to immeasurable numbers and become the majority—providing the perfect environment for a dogmatic, narrow-minded, and inflexible group to fill the vacuum and establish a paralyzed society prone to disintegrate as mediocrity becomes its foundation.

This unique and thoughtful narrative is as spot-on as it is entertaining, and Titan as a benevolent narrator makes a compelling case against the dangers of mediocrity in America.

OP: What differentiates it from other books in the same category?
Andrew: My book is slimmer than most, and makes for a quick and easy read. Its message is user-friendly, simple, and straightforward.

OP: Have you published any other books?
Andrew: Yes, I have! My first book was The Teleportation of an American Teenager (2005). Later that year I also published the memoir Adios, Havana, winner of the 2006 Colorado Publishers Association’s Evvy Award for its genre. I also published The Incredible Adventures of Enrique Diaz (2006), a work of historical fiction and finalist for both the USA Book News’ Best Book Award and Foreword Magazine’s Book of the Year Award.

In 2009 I published the mystery romance Helen’s Treasure: Odyssey of a Ladies’ Man, and in 2014 I published a collection of short works, Santa Rita Stories: Coming of Age in a Cuban Fishing Town. Mediocrity in America: A Point of View is my latest book, published in 2016.

OP: Do you plan to publish more?
Andrew: As an obsessive writer and student of the human condition, I will continue to publish many more!

OP: Thanks for your time, Andrew! We look forward to learning more about you as you visit other bloggers!

ABOUT THE AUTHOR:
Andrew J. Rodriguez is also the author of Santa Rita Stories, Coming of Age in a Cuban Fishing Town; Helen’s Treasure, Odyssey of a Ladies’ Man; and The Incredible Adventures of Enrique Diaz, a finalist for both the Book of the Year Award sponsored by Foreword Magazine and the Best Books Award sponsored by USA Book News. His second book, Adios, Havana: A Memoir, won the prestigious Colorado Independent Publishers Association EVVY Award in 2006 as well as the Allbooks Reviews Editor’s Choice Award. Rodriguez and his wife live in Colorado and Florida.

For more information or to contact the author, visit https://www.outskirtspress.com/mediocrityinamerica

This author purchased the Virtual Book Tour marketing option, which allows self-publishing authors to connect with bloggers and harness the power of the blogosphere by taking their book on the “virtual road.” Learn more about this service by visiting your Publishing Center and reviewing the available marketing options.

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This Earth Day, consider Eco Friendly Book Publishing with Outskirts Press!

On April 22, we celebrate Earth Day by honoring our planet and raising awareness about pollution and the depletion of natural resources. If you’re a self-publishing author who is also concerned about environmental issues, you can rest easy joining the Earth Day movement by publishing with Outskirts Press.

Why?

Well, at Outskirts Press, we don’t print thousands of copies the moment an author releases a book, leaving unsold copies to be tossed out with the trash. With print-on-demand, our books are printed only when they are ordered, one at a time, saving paper and energy. Further, many of our books are printed on recycled paper.

We also offer Amazon Kindle, Barnes & Noble Nook, Apple iPad/iPhone e-book editions, and digital download e-books for authors who want to reach even more readers — without the need for chopping down more trees.

Converting your book to an electronic edition is easy, and it helps you reach a large group of readers who won’t have access to your book if it’s only in print form. If you want your book to reach as many readers as possible, it makes sense (for you and the planet!) to release it in multiple formats. More formats mean more exposure, and more exposure translates to more success for you!

Mother Earth will be grateful for your decision to go digital. E-books save paper, and they can be easily updated or modified without having to scrap hundreds of copies of a print version.

This Earth Day, join the millions of authors that have their books digitally published!

To learn more about self-publishing with Outskirts Press, call us at 1-888-672-6657 to speak with a Publishing Consultant or visit our website at www.outskirtspress.com to chat with a member of our staff via the live chat option.

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Amazon Featured Book-of-the-Week

Here’s this week’s Featured Book-of-the-Week available now on Amazon.com!


God and the gods

by Genesis T. Yengoh

Price: $19.95

Genesis T. Yengoh’s “God and the gods” is a fascinating story of culture clash in contemporary Africa. Lydia Ngoske, the mother of a very successful son, believes in the protection of the Christian God but she demands a renowned traditionalist to provide protection for him through the occult. Beliefs shape destiny but one person’s mistake may have irreversible consequences. This book will draw you into a world of intricate ritual, family love and something very unexpected.

 Learn More > 

 

Please note that product prices and availability are subject to change. Prices and availability were accurate at the time of this posting; however, they may differ from those you see when you visit Amazon.com.© Amazon.com, Inc. or its affiliates. All rights reserved. Amazon, Amazon.com, the Amazon.com logo, and 1-Click are registered trademarks of Amazon.com, Inc. or its affiliates. Amazon.com, 410 Terry Avenue N., Seattle, WA 98109-5210.

 

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Book Reviews: Do Self-Published Authors Really Need Them?

There are long and short answers to this question, but the general gist of both is yes. Yes, self-published authors most definitely should make book reviews a part of their larger marketing strategies, and yes, this is a need, an absolute necessity. And an entire industry has sprung up around meeting this need! When readers are polled to find out where they most often discover the books which they’re buying, an overwhelming majority point to reviews hosted on websites like Amazon and Goodreads, as well as on private blogs or professional websites.

Readers searching online for new books often credit these reviews—and their average star rating—with playing a decisive role in whether or not they actually click the “buy now!” button. Even brick and mortar bookstores have been known to get in on the trend, both at Amazon’s pilot physical bookstores and in local independent shops, where handwritten tags often point readers to well-reviewed books. These reviews help everyone—whether a reader or a bookstore owner—narrow down the available options to those which are more likely to strike the right note.

Book reviews are the most effective publicity a book could receive, since they are easily shared both online and offline, using social media and word of mouth to spread into new markets. Reviews are easily transferred between people, and their content is easily accessible to readers of all shapes and sizes! Reviews are a badge of credibility, and the building blocks of your reputation as authors of self-published works. Even poor reviews are good publicity, so it’s a win-win situation. They are also a major time-saver, since the burden of the work is shifted onto the shoulders of the reviewer instead of the author in this particular circumstance, freeing up more of your time to do what you love most—writing your next book!

At Outskirts Press, we recognize the value of reviews and want to make them accessible to you! We offer a guaranteed book review service for Kirkus as well as for Blue Ink Reviews. And since it’s always a good idea to keep spare copies of your book on hand to ship off to potential reviewers, we recommend taking advantage of our discounts and other services in order to do so!

Our guaranteed book review services are just two of many options that we offer to help our authors market their books! For more information about our book marketing services, log into your Publishing Center and select Marketing Solutions from the menu.

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Make Smart Use of Smartphones by Adding a QR Code to Your Book!

Let’s face it, we live in an increasingly mobile society. If you take a moment to gaze up from your own smartphone in a crowded room, you’ll see most people are absorbed in their screens–checking up on social media, reading some news headline or maybe even just shamelessly taking a selfie. Why not take advantage of the ubiquity of smartphones by putting a path to your book everywhere they are?

That image right there is no Rorschach test, it’s a QR code, and with a quick scan of that on the back cover or inside your book, voila—readers and potential readers can navigate instantly to your website or other web address of your choice. This is a fantastic way to lead current fans to your site for news, or for new book buyers to make on-the-spot smartphone purchases while you’re still fresh in their minds.
With a QR code, you get some pretty nifty advantages toward the marketing of your book, as this provides a quick and easy way to get readers to your website–or any webpage you want them to land on. It also encourages an active engagement with you and your fan base, which you can monitor via your website and adjust your marketing strategies accordingly. Lastly, you have a cost-effective marketing tool to add to your arsenal! It’s a win-win-win!

How do you get one of these newly offered QR codes? First off, you must be logged in to your Publishing Center and have purchased a publishing package with Outskirts Press. Your Publishing Consultant can help you to add this option to your book. To learn more about adding a QR Code to your book, click here. If you have any questions, your Publishing Consultant or Author Representative can help.

Corporations, publications and sellers worldwide use QR Codes effectively in their marketing every day. Level the playing field by putting this powerful technology to work for your book!

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Win a free copy of Out of Time II from Outskirts Press #AmazonGiveaway

Outskirts Press author, Dorman Walters Jr, is giving you a chance to win a free copy of his book, Out of Time II!

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Even if you don’t win one of the free copies, you can still order it from Amazon for an amazing price!

Do you want to promote your own Amazon Author Sweepstakes to tens of thousands of readers for your book? Click here.