Top 10 Self-Publishing Book Marketing Tactics for May 2017

There’s never been a better time to become a self-published author: The quality of services is better and, thus, the quality of the books. This all serves to make readers more receptive to the works of self-publishing authors.

But the fact is, you still need to get the word out! Book marketing remains one of the most vital elements to your success as a self-publishing author. Outskirts Press is an industry leader in post-publication support, products and services to a growing family of self-published authors.

So, how do you choose what’s right for you? Our list of Top 10 Book Marketing Tactics offers an excellent shortlist of our most popular marketing and promotional approaches you might consider as you begin or continue book marketing. Listed below are our Top 10 marketing products, in order of popularity.

Standard Press Release Standard Press Release: The Standard Press Release includes information about you and your book taken directly from information you supply for your webpage during pre-production. It couldn’t be easier.
Amazon Kindle Submission Service Amazon Kindle Submission Service:  Make your book available on Amazon’s Kindle e-book reading device. More formats on Amazon means more exposure on Amazon, and the Kindle is heavily promoted by Amazon.
Audio Excerpt option Audio Excerpt:  Recording a 3-minute audio excerpt is as easy as speaking into the phone. Pique readers’ interest by recording a pivotal passage or explaining more about the book.
Bookmarks Magazine Co-Op Ad Bookmarks Magazine Co-Op Ad: Reach at least 40,000 affluent readers guaranteed! Targeted exposure is key to your book’s success. Advertising in Bookmarks Magazine can help reach the audience that’s already waiting to read your book.
First Chapter Preview Library Distribution First Chapter Preview Library Distribution: Introduce your book to libraries, bookstores, media, reviewers, bloggers and readers by running a quarter page full-color ad along with a free preview of your first chapter in this catalog for three consecutive months.
Amazon Search Inside the Book Amazon Search Inside the Book: Amazon itself has stated that books participating in this program are significantly more successful, on average, than books that do not participate.
Personal Marketing Assistant Personal Marketing Assistant: Do you need help developing a book marketing plan? Arranging book signings? Establishing/developing your author platform? Hire your own Personal Marketing Assistant today!
Amazon Launch Bundle Amazon Launch Bundle: Save 25% on 3 of our marketing services focused on Amazon.com. This package includes the following options: Amazon Search Inside the Book, Amazon Listing Optimization and Amazon Author Profile.
Google Books Preview Program Submission Google Books Preview Program Submission: An inexpensive and extremely effective way to get your book in front of millions of readers quickly and easily.
Custom Press Release Custom Press Release:  Have our professional press release writer compose an original, unique press release for your book, submitted to you for your review/approval, and then distributed to our newswire service on your behalf.

Outskirts Press Published authors who are interested in any of these (or many of our other available services) can find further details and ordering information from the Marketing Options page of your author’s center.

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Congratulations to the Outskirts Press Top 10 Best Sellers for May!

Each month, Outskirts Press compiles book sales to identify bestselling works. In May, these books sold over 5,000 copies total and appealed to all types of readers. From poetry to inspiration to sports, nearly every genre is represented is this impressive list.

Echoes in the Canyon: Adventures in the Desert by Marco Behrens Myra Louise, a desert tortoise, and her close friend Minnie Squawking Bird, a cactus wren, live in the Arizona desert with their friends Stinky and Smelly-javelina brothers who have a propensity to seek out adventure…and trouble. The javelinas are schemers and dreamers, and Myra Louise and Minnie Squawking Bird have a full-time job keeping the boys grounded and heading in an appropriate direction. Luckily there is also wise Joe Fox-the law in this part of the desert-and his pals Reynard Fox and Hunter Coyote. Echoes in the Canyon is an entertaining look at the critters of the Southwest desert and their antics, and each chapter ends with lessons learned. Above all, this delightful book offers a deeper understanding and appreciation of the Arizona desert and the amazing animals who dwell there.
What She Feels by Chidozie Osuwa This is not just another poetry book filled with cliché quotes. It is every emotion a woman has ever felt when dealing with love, but could never put into words. This is looking at yourself in the mirror. This is finally being able to look at your situation from the outside looking in. This is a look into the too often scarred hearts of women. This is inspiration. This is hope.
Discipled by Jesus by Hal and Debbi Perkins Can 21st century Christians actually be discipled by Jesus? Perhaps more importantly, can one be a Christian, that is, a disciple of Jesus, if he is not being discipled by Jesus? This writing appeals to Scripture to affirm that Christians can be discipled by Jesus, and that they must be, and how they can be. The book further identifies how those who are truly being discipled by Jesus are thus being equipped to disciple others just as they have been discipled.
Race In America: A Call To Heal by Greg “Coach T” Thomas and David Smale The author’s message of loving one another in spite of race, color, creed or religion is inspirational to many. Coaches play a huge role in the lives of those they come in contact with, and Coach T represents what is good with leaders of young people today. He is truly a great role model. Drawing from his own personal experiences, which were not always ideal, he teaches others to be open minded, loving and hopeful for a day when our differences in this country, would be welcome and celebrated. Coach T’s message is powerful and enlightening.
Bible Studies from the Mount of Transfiguration – A Collection by Donovan Reid As it was for Peter, James and John on the Mount of Transfiguration, when they sojourned with Jesus there, this inspirational collection of practical, personal and thought-provoking Bible Studies will provide revelation and insight as you journey through the scriptures. Complex theological and philosophical issues, such as, predestination and freewill are masterfully dealt with in simple terms that everyone can understand. Questions related to contentment, forgiveness, prayer and identifying one’s gift are explained in such a way that gives one a real handle on these challenges of life. This book is a must read for pastors, preachers, lay teachers and anyone seeking a vision of Jesus and a sound understanding of the Christian walk.
Bats, Balls, and Burnouts: A Life of Sports, Marketing, and Mayhem by Bob Wilber Bob Wilber grew up steeped in the baseball of a different time. He became part of the game professionally, along the way meeting countless unforgettable characters and collecting the memories of successes, disappointments, and adventures detailed here.
Life Snacks for Women: Create a Life of Excellence – Tips to Ignite Your Spirit and Inspire Your Life by Sharon A. Burstein, Award Winning Marketing and PR Strategist Life Snacks for Women inspires readers of all ages to look at life in diverse ways from different points of view. The words, tips and messages presented throughout the book are uplifting, make you pause, think, reflect and take action. Each healthy bite-sized tidbit gives your life a boost.
The Road Back to Me: Healing and Recovering From Co-dependency, Addiction, Enabling, and Low Self Esteem by Lisa A. Romano This story is told through the jagged peephole of the author’s awareness, examining her formative wounds and influences from the perspective of a woman who has now gained experience and wisdom. As she peers over her soul’s shoulder, she recalls the chaos of her once-fragile childhood mind. She shudders as she is reminded of the sting of her lonely childhood, her feelings of abandonment, and her painful memories of being bullied. Her childhood self was once so lost that she even contemplated suicide. As the years progress, her mind is riddled with obsession, compulsion, and a crippling sense of low self-esteem. A turning point arrives many years later, after marriage and the birth of three children. This story is about healing the faulty programming of childhood. It is about recovery from relationship addiction, food addiction, anxiety, and constant fear. It is a human story that will resonate with readers from all walks of life, and it offers hope to anyone who has felt imprisoned by the past.
Fred’s Guide to Stem Cell Transplants: Patient to patient talk and walk down this cancer path not chosen by Fred & Kathy Roth Fred knows facing cancer can feel like an impossible, insurmountable challenge. He has been through two stem cell transplants. He knows what it’s like to endure and survive the rough ride of diagnosis, assessing the risks, finding a donor, and dealing with the side effects. Having come out on the other side, Fred and Kathy have collected observations, ideas, suggestions, and insights to help you on your journey. Most of all, Fred’s Guide to Stem Cell Transplants is an encouraging, supportive resource to help you find the powers within you to add to your own healing plan.
My Heaven in Hells Canyon: Growing Up in Snake River by Violet Wilson Shirley This is one helluva narrative about one helluva woman who believed that Hells Canyon was her heaven. You’ll be captivated by Violet Wilson Shirley’s stories about ranch life in the deepest part of Hells Canyon. The Pete and Ethel Wilson family lived exemplary lives. Could we survive and scratch out a productive life in this rugged terrain with rattlesnakes, fickle weather, steep slopes, and animal predators constantly challenging our bodies and minds? Could we successfully raise eight children? After she retired, Violet returned to the canyon as a U.S. Forest Service volunteer at the Kirkwood visitor center. She contributed time almost every year between 1986 and 2004. Violet’s spirit is chiseled into the cliffs and slopes of Hells Canyon and floats above the rapids of Snake River as it plunges through that spectacular gorge.

Outskirts Press wishes to congratulate these successful authors for the dedication to craft that produced these amazing books, and to the dogged marketing efforts that led them to selling success. These titles and many others are available from major online retailers like Amazon, Barnes & Noble, Powells, Books-A-Million and elsewhere-not to mention, through the Outskirts Press Bookstore at a considerable discount. To learn more about our products and services, as well as upcoming and current promotions, visit us online at www.outskirtspress.com!

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Win a free copy of The Other Side Continent from Outskirts Press #AmazonGiveaway

Outskirts Press author, Michail Varvarousis, is giving you a chance to win a free copy of his book, The Other Side Continent!

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Even if you don’t win one of the free copies, you can still order it from Amazon for an amazing price!

Do you want to promote your own Amazon Author Sweepstakes to tens of thousands of readers for your book? Click here.

Amazon Featured Book of the Week

Here’s this week’s Featured Book-of-the-Week available now on Amazon.com!


Yasu’s Quest: A Tale of Triumph

by Diane Dettmann

(5 Stars – 3 Customer Reviews)

Price: $19.95

Diane Dettmann’s “Yasu’s Quest: A Tale of Triumph” is a coming-of-age sequel where Yasu Sakamoto continues her journey and the unexpected friendship that develops with Martha, a university professor. Yasu lies about her identity and her past to protect herself and her family. With anti-Japanese attitudes rising, hardships are created for Martha but she remains committed to the friendship with Yasu.

 Learn More > 

 

Please note that product prices and availability are subject to change. Prices and availability were accurate at the time of this posting; however, they may differ from those you see when you visit Amazon.com.© Amazon.com, Inc. or its affiliates. All rights reserved. Amazon, Amazon.com, the Amazon.com logo, and 1-Click are registered trademarks of Amazon.com, Inc. or its affiliates. Amazon.com, 410 Terry Avenue N., Seattle, WA 98109-5210.

 

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Achieve a Sizzlin’ Hot Summer Book Launch!

Ready to let the world know about your book? Great! But what’s the best way? A targeted press release? Facebook connections? A creative promotional video?

Yes — all of the above! Taking a multifaceted approach is a smart way to hit the ground running in your marketing efforts. What that means is organizing a marketing push that reaches multiple audiences on a variety of mass marketing venues: social media, print media, broadcast and any other format where you can reach out to a wide and appropriate audience. It may sound intimidating, but Outskirts Press can help.

The Book Launch Bundle, is ideal for a sizzling summer book launch. First, the package price represents a huge savings compared to purchasing the same services a la carte. But the sizzle really comes with the value of the marketing components themselves: The Book Launch Bundle culls together all the most popular, must-have marketing products into one comprehensive marketing campaign. These services were hand-picked to offer authors a multi-pronged promotional push, and includes:

  • Custom Press Release with distribution
  • PR Publicist Campaign with leads forwarded to you for follow-up
  • Social Media Setup, which lets you market to a large online audience cost-effectively
  • Book Video Trailer & Distribution to highlight your story in a compelling marketing video
  • Personal Marketing Assistant who’ll spend 5 hours assisting you in your marketing efforts!

All you need to do to launch your own book marketing campaign at a discount is login to your Publishing Center and place the Book Launch Bundle in your shopping cart. With just a few clicks, you can set one big marketing machine in motion …

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Edit to Get Ahead!

Editing is often the most painful part of the alchemic process that transforms a manuscript into a book. But we don’t edit because it’s hard — self-punishment without purpose is not the name of our game. We edit because our first drafts are not our best drafts.

We may edit ourselves because we sense the inevitability of our own mistakes — one or two slips of the fingers on the keyboard as we toil away — but we must look for others to edit our work, too, because we’re not always the most objective observers about our own work. We look for a third-party editor because, when you or I have spent six months or a year staring at the pixels on our computer screens, it becomes difficult to pick out the plot hole on page 60 or the typing error on page 115.

Editors aren’t a luxury we indulge in; they’re a necessity. Guy Kawasaki, a self-publishing author and entrepreneur of Stanford and U.C. Davis extraction, writes that all successful self-publishing authors “learn that the key to a great book is editing — grinding, buffing, and polishing — not writing.” He’s not just referring to a book’s inherent strengths and weaknesses — its objective existence as a great book or a not-great book — but about perception and reception. As a business founder and entrepreneur, Kawasaki recognizes the value in being taken seriously, and the business and social capital an author can and must create by doing so in order to move books off of virtual or physical store shelves and into people’s hands. Editing, he postulates, is the way to make this happen.

Perception, we’re often told, is reality. And while there might be some exceptions, it’s a general rule that readers are turned off by poor cover design, poor formatting, and poor editing. These factors and others collectively create the reader’s perception of a book’s professionalism, polish, and ultimately its value. Thus, a poorly edited book is likely to lose readers, while a well-edited book is likely to draw more potential readers by virtue of its good reputation.

The long and the short of it is:

  • Editing is important, both in terms of fixing small-scale issues and resolving large-scale difficulties, to selling books
  • We cannot objectively edit our own work, and those in our immediate social circle often don’t have the experience or expertise to step in and fill the void
  • Therefore, paying for professional editing services may be necessary, and it doesn’t have to break the bank or encroach on your independence

As you set off to determine whether or not hiring a professional editor is something you need to do, take your time. There are plenty of options out there, and because the market for true and deep copyediting has diversified in recent years, the costs are much lower than they used to be. The key is to do your due diligence in terms of research, and to trust your instincts when you get in touch with your potential editor.

Questions about Professional Copyediting or any of our self-publishing services? Contact an Outskirts Press Publishing Consultant. There are three convenient ways to connect:

  1. Call us at 1-888-672-6657 (OP-BOOKS)
  2. Live-chat with us via our website
  3. Go online to schedule an appointment
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3 Ways to Give Your Dad the Gift of Self-Publishing

Father’s Day is June 18th, and perhaps you are still looking for the perfect gift to give your dad? Don’t worry–it happens, and we have the solution! If your dad has always wanted to publish a book, self-publishing may just be the perfect present, and if he prefers to read over writing, we have a great range of self-published titles that just might pique his interest! Here are three ways you can give your dad the gift of self-publishing this Father’s Day.

1. Buy him a publishing package.

Self-publishing companies offer a variety of publishing packages to meet a range of needs. Purchase a publishing package with your dad’s favorite publishing company–Outskirts Press! Outskirts Press even offers instant gift certificates you can order online.

2. Self-publish in his honor.

If you’ve written a book in honor of your dad, either a memoir or a work of fiction, now is the perfect time to publish it. He will be deeply touched by the special gift and cherish it forever.

3. Buy him a book!

The Outskirts Press bookstore is packed with great books with appeal for readers of all ages, including such diverse titles as A.L. Skip Mahaffey’s Adventures With My Father: Childhood Recollections of Divorce Dysfunction and the Summer of Love, a memoir which chronicles the author’s dysfunctional existence growing up with one of the strangest, most bizarre people Mahaffey ever encountered — his dad. There’s also father stories: experiences being a father, a book of (deliberately lowercase) reflections by stewart l wolff as he struggles to be a “good enough” dad — and child psychologist. In a similar vein, Kevin Patrick’s Fatherhood charts the effects of a traumatic car accident which left the author paralyzed from the waist down, with a two-month old daughter to raise. And lastly, Jon J. Masters’ Fear, Fathers and Family: In Search of the American Dream lays out the work of living underground, harboring secrets both within one’s family and from the world outside. All four of these books make for a compelling read, and serve as excellent examples of the memoir form!

Pick up a copy of these or any other Outskirts Press titles in our online bookstore, and spend your Father’s Day immersed in the rich world of books and the people who write them! You can find out more information about these books, their authors, and how you yourself can become a self-publishing author online at www.OutskirtsPress.com!

For more information about self-publishing with Outskirts Press, get in touch with a Publishing Consultant. There are three convenient ways to connect:

  1. Call us at 1-888-672-6657 (OP-BOOKS)
  2. Live-chat with us via our website
  3. Go online to schedule an appointment
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