Get Thee to Beijing!

The Beijing International Book Fair is just around the corner in August, and while it’s too late to get your book in the mix to exhibit at this year’s fair, you can already purchase the option to exhibit next year in Beijing! After all, you don’t want to miss the chance to display your book before more than 2,000 publishers and 200,000 other attendees!

Book fairs are an excellent way for self-published authors to promote their books and network with industry professionals, and the Beijing International Book Fair is the largest publishing industry event in the Asian Market! This event provides a huge opportunity for self-published authors like you, especially considering China is the most populous country in the world and has one of the longest literary legacies. This market is interested in books translated into their local language as well as the rights to distribute English Language content. English language titles are at the forefront of the market growth in China.

If you write children’s books, we have good news for you! Children’s books authors can be especially lucrative in Beijing, since the government mandates that all Chinese children learn English at an early age. STEM material, academic areas, sports, sports medicine, and military history are also areas that have been in high demand in past years.

Should you invest in our service to exhibit your book at the Beijing International Book Fair, your book will receive valuable exposure with other Outskirts Press titles. A representative will be available to personally answer questions about your book. Outskirts Press will provide the necessary copies of the book and all the necessary contact information for both the author and publisher, so interested parties can make further contact, during or after the fair. All inquiries Outskirts Press receives about your book will be forwarded directly to you for personal follow-up.

The Beijing Book Fair is August 23-27. Hundreds of thousands of visitors attend the show annually to see the books from dozens of different countries. Your book could be there in 2018!

It’s never too early to invest in your book’s future. Now is the time to reserve your spot. Space is limited and is available on a first-come, first-served basis.

Reserve Your Spot

Top 10 Self-Publishing Book Marketing Tactics

Even more than great writing, ongoing book marketing is a vital part of success for any self-publishing author. One must not only must be persistent, but must make smart use of modern marketing and promotional channels and selling tactics so books get noticed. But how?

Outskirts Press is constantly adding services for self-published authors like you to help you reach new and larger audiences of book-buyers in an ever-changing market. That’s why we lead the publishing industry in post-publication support, products and services to a growing family of self-published authors.

Here, we discuss the latest top-selling marketing options from Outskirts Press, and they include not only perennial, effective favorites (Custom Press Release, Amazon Search Inside the Book Submission) but newly added services (First Chapter Preview Library Distribution). Perhaps one or more of these is the perfect choice for you. Learn more about the services that are helping our authors achieve selling success, then let Outskirts Press help you choose techniques that are a great fit for you.

Standard Press Release Standard Press Release: The Standard Press Release includes information about you and your book taken directly from information you supply for your webpage during pre-production. It couldn’t be easier.
Audio Excerpt option Audio Excerpt:  Recording a 3-minute audio excerpt is as easy as speaking into the phone. Pique readers’ interest by recording a pivotal passage or explaining more about the book.
Amazon Kindle Submission Service Amazon Kindle Submission Service:  Make your book available on Amazon’s Kindle e-book reading device. More formats on Amazon means more exposure on Amazon, and the Kindle is heavily promoted by Amazon.
Personal Marketing Assistant Personal Marketing Assistant (5 hours): Do you need help developing a book marketing plan? Arranging book signings? Establishing/developing your author platform? Hire your own Personal Marketing Assistant today!
Google Books Preview Program Submission Google Books Preview Program Submission: This service is an inexpensive and extremely effective way to get your book in front of millions of readers quickly and easily.
Amazon Search Inside the Book Amazon Search Inside the Book: Books that participate in this program feature a “Look Inside” icon over their Amazon cover image, which invites potential customers to electronically “flip” through a small section of the book. This increases the level of confidence a customer has in your book – most likely leading up to a higher volume of book sales. According to Amazon, books participating in this program enjoy significant sales improvement, on average, over books that do not.
First Chapter Preview Library Distribution First Chapter Preview Library Distribution: With First Chapter Preview Library Distribution, your book cover, synopsis, pricing information and ordering details will run for three consecutive months in a quarter page ad in First Chapter Plus, a monthly catalog where viewers/customers can download and preview the first chapter of your book.  Those who are interested in buying copies will have all the ordering details right there in the catalog for their convenience, and your benefit.
Amazon Branded Featured Book of the Week Featured Book-of-the-Week: The Amazon-branded Featured Book of the Week gets your book featured before more than 20,000 readers and writers via email, complete with a link directly to Amazon, where they can buy your book!
Custom Press Release Custom Press Release:  Have our professional press release writer compose an original, unique press release for your book, submitted to you for your review/approval, and then distributed to our news wire service on your behalf. Distributed electronically to a database of approximately 100,000 media contacts, newsrooms, industry analysts, and freelance writers who receive daily email listings of press releases which match their filter criteria.
Amazon Cover Enhancement Amazon Cover Enhancement: By manually interfacing directly with Amazon, we can over-ride Amazon and Ingram’s automatic process and get your cover image on Amazon much faster, usually within 2-3 business days rather than the standard 30-45 days.

Want to learn more about how to successfully market your book? See these and other valuable services by logging onto your author’s center and reviewing our Marketing Options.

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2017 CALL FOR ENTRIES: The 14th Annual “Best Book” Awards

Every year USA Book News honors exemplary books from independent self-publishers with the Best Book Award. Books published in 2015-2017 are eligible. Make sure your book is among the ones being considered!

WINNERS & FINALISTS IN EACH CATEGORY RECEIVE:

  • USA Book News Exposure: A ten-month book listing that includes your color book cover, a brief paragraph about your title, and a hyperlink to your website
  • Entertainment Industry Exposure: Promotion to Agents, Production Companies, Television and Film Executives, Screenwriters, and other industry professionals. If you want to turn your book into a major Hollywood Screenplay, a USA Book News Award win could be just the “ticket”
  • National Media & Industry Exposure: Coverage of results from the USA Book News network of media outlets and industry contacts for exposure to over 500,000+ subscribers
  • Publishing Industry Exposure: Promotion to Independent Bookstores, Retail Book Buyers, Publishers, Librarians and other industry professionals

Outskirts Press can handle everything! When you order the USA Book News Award Submission from Outskirts Press, we handle all of the following on your behalf:

  • Ordering and shipping of necessary book copies
  • Processing of all entry forms

Your only task? Point and click on the “Add to Cart” button to complete your purchase.

Let us handle the grunt work, while you focus on the things that are most important in your life!

Enter Your Book

Amazon Featured Book of the Week

Here’s this week’s Featured Book-of-the-Week available now on Amazon.com!


From the Dungeons of North Vietnam: Return with Honor March 4, 1973

by Lt. Col. A.T. Ballard, Jr. USAF (Ret.)

Price: $28.95

Lt. Col. A.T. Ballard, Jr. USAF (Ret.)’s “From the Dungeons of North Vietnam: Return with Honor March 4, 1973.” Lt. Colonel Ballard, a USAF jet pilot, was shot down, captured by North Vietnamese soldiers and interred as a prisoner of war in 1966. He endured six and a half years of pain, hunger, thirst, fear, anxiety, humiliation, and degradation. This memoir vividly chronicles Ballard’s capture, torture, and the living conditions that he and his fellow POWs endured until their release in March of 1973.

 Learn More > 

 

Please note that product prices and availability are subject to change. Prices and availability were accurate at the time of this posting; however, they may differ from those you see when you visit Amazon.com.© Amazon.com, Inc. or its affiliates. All rights reserved. Amazon, Amazon.com, the Amazon.com logo, and 1-Click are registered trademarks of Amazon.com, Inc. or its affiliates. Amazon.com, 410 Terry Avenue N., Seattle, WA 98109-5210.

 

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One Secret to Boosting Your Presence on Amazon (and 8 Steps to Take Next)

It’s a challenge for any self-publishing author to get noticed and stay relevant in the Amazon Bookstore. When sales are flagging, how do you get the ball rolling again? Sometimes the secret to getting something done is to do it yourself …

That’s right — if not many readers are buying your book, buy it yourself! Several times a year, purchase several copies of your own book from Amazon; five books each quarter is a good guideline to follow. This approach serves two purposes: It gives you a temporary boost in sales ranking to boost your profile; and it provides you with author copies you can use to promote your book in other ways. While it costs more up front to purchase from Amazon than to purchase discounted hardcopies from Outskirts Press, this approach could pay off in increased sales.

Now, for the next step. Here are eight smart ways to put those Amazon books to great use in your overall marketing approach:

  1. Sell them as signed author copies. Since signed copies are more valuable to readers, you can even recoup most or all of the difference in your cost by selling them at a higher price.
  2. Send them to friends and family on holidays and special occasions. It’s a gift for them and for you! *
  3. Donate copies of your book to libraries, schools, hospitals, retirement homes and veterans’ organizations, for example.
  4. Get signed copies placed in local boutiques and mom-and-pop bookstores. The fact that they’re signed may provide these stores with added incentive to carry your book.
  5. Send copies to local and regional news media along with a press release and/or your book sell sheet, and ask for a review, interview or news coverage. *
  6. Host a contest on social media for free copies of your signed book. Ask your followers to like and share your contest details for extra chances to win.
  7. Provide copies to bloggers who blog about topics addressed in your book. Ask them if they’d be interested in plugging your book on their blog or allowing you to place an add on their site. Or, offer to make their life easier by writing guest blogs. *
  8. And, of course, keep author copies on hand for any spontaneous selling opportunities. Put copies in a durable box in your car trunk, in your desk at work, and leave some with trustworthy advocates who are willing to sell on your behalf. *Works with either hardcopies or e-books.

See? Not only will buying your book on Amazon give you a ranking bump, but it’ll equip you to do other things that raise your profile among readers! Did we miss anything? Share your ideas about how to put author copies to great use, as well as how you improved your own ranking on Amazon.

Want even more help selling? Explore other marketing options at Outskirts Press and get started on the road to effective book promotion!

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Stock Up on Hot Marketing Materials at an Even Hotter Discount

There are gadgets, and then there are gadgets which change the face of publishing. The Espresso Book Machine is not just a pretty gadget that happens to churn out new books as quickly as the average human takes to brew an espresso; it’s a gadget that has the potential to close the last leg of the loop and put full creative (and financial) rights into the hands of those who have historically been excluded from the publishing process.

I’m speaking of you, the self-publishing author.

While the Espresso Book Machine’s many bells and whistles are nice features — like the database of rare or out-of-print books you can resurrect in all their original glory — the real appeal of the EBM is that it literally as well as physically puts a high-quality printed book in your hand in around seven minutes. For the average self-publishing author, the experience of holding and experiencing the weight of all those sleepless nights and odd hours writing is simply unattainable — that is, without a service like the EBM making a limited run financially manageable. Holding a clean and professional copy of your book is a reward in and of itself, and the expediency for which the EBM is renowned makes it easy to share the joy of your book.

That’s the magic of the Espresso Book Machine — and it’s magic you can put to work for your book with our Espresso Book Machine edition & distribution service!

Sound interesting? Perhaps you might hunt one down yourself. Every year, they’re becoming less of a trial to find, and cropping up in new and exciting places. There’s one at work in the University of Arizona’s library, for example, where undergraduates printed out copies of research-related texts, graduates printed out beautiful bound editions of their thesis projects, and professors printed out volumes of their own masterworks-in-progress.

Members of the public, too, have made the EBM a game-changer! According to Canada’s The Windsor Star, the Windsor Public Library’s EBM alone produced “10,699 books” within a three-year span. And best of all, according to the website WorldCrunch, the EBM and its competitors are on track to “save” the print publishing industry! At the Paris Book Fair, the CEO of the EBM’s main shareholder (reinsurance company SCOR) went on the record to say that the Espresso Book Machine and those who use it “will be the invisible hand that will adjust the market” by making it possible to print either 1 copy of a book or 1000 without the gymnastics of traditional publishing arrangements.

Maybe it’s time to pour a shot of espresso into your book marketing strategy-and we know just how to help! To make your book available through the Espresso Book Machine, log into your Publishing Center and select Espresso Book Machine edition & distribution service.

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Amazon Featured Book of the Week

Here’s this week’s Featured Book-of-the-Week available now on Amazon.com!


Bats, Balls, and Burnouts: A Life of Sports, Marketing, and Mayhem

by Bob Wilber

(5 Stars – 12 Customer Reviews)

Price: $49.95

Bob Wilber’s “Bats, Balls, and Burnouts: A Life of Sports, Marketing, and Mayhem.“Aspiring to follow in his father’s baseball footsteps, Bob Wilber spent six years in professional ball. However, his strengths were writing, communications and public relation skills. Bob had a successful and adventurous sports-marketing trek, and then team manager and PR representative for two drivers on a NHRA tour. Here is his story.

 Learn More > 

 

Please note that product prices and availability are subject to change. Prices and availability were accurate at the time of this posting; however, they may differ from those you see when you visit Amazon.com.© Amazon.com, Inc. or its affiliates. All rights reserved. Amazon, Amazon.com, the Amazon.com logo, and 1-Click are registered trademarks of Amazon.com, Inc. or its affiliates. Amazon.com, 410 Terry Avenue N., Seattle, WA 98109-5210.

 

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