3 Ways to Improve Your Marketing Plan

Book Marketing Specialists Outskirts Press

Almost every blog, workshop, and website about self-publishing advocates for creating a book marketing plan even before your book has been printed.

You will already have read about several marketing methods, from virtual book tours to book signings to book fair partnerships to glossy mailings featuring your book. Have you followed that advice?

Sometimes, even when we answer “yes” to this question, our sales numbers may not reflect our hard work and the (usually) good advice we receive. You might even be following—to the letter—every piece of advice you’ve been given. So, how could this be? And more importantly, how do we fix the problem?

The simple truth is that your book’s marketing plan may have a fatal flaw, and this flaw may be costing you sales. And truthfully, this is a common problem among self-publishing authors, which means you’re not alone. But rest assured, we’ve figured out some surefire ways to troubleshoot the issues.

Instead of looking at your book marketing plan as an “enemy” actively working against you, ponder these three questions. Your answers might just help reshape your marketing plan to be more insightful, effective, and successful at moving your book off the bookstore shelves.

  1. Have you clearly defined your target market? When you wrote your first book, you just knew that everyone would love it. It would make you the talk of the town (or maybe even the talk of the nation . . . or globe). It would be the “it” book everyone would want to read. But . . . that’s a rather lofty goal. Many might even say it’s an impossible goal, in that even the most successful authors (like Stephen King, Tom Clancy, and Jan Karon) cannot reach everyone with their books. And that’s fine; they have developed loyal followings among readers who are committed to them and their books. That’s where their success lies, and even if you’re not a blockbuster breakout success on the scale of a Stephen King, one can learn from that core truth: loyal followings sell books. How, then, do you seek them out? First, ignore all the white noise, and dispense with the idea that your book is for everyone. There isn’t a book on earth that’s for everyone. So, who is your book for? Who is your intended audience? Start locking in the details, from demographic information like age and occupation to the qualities people look for in books. Define your target audience with care and with specificity. If you can’t name some specific characteristics, you can’t market to them.
  2. Have you figured out what differentiates your book from the other books available to your target market? Can you tell us why your book is both different from and better than any other book on the market in its genre? Is there a lesson taught in your book? Are your characters easier to relate to? There has to be a reason why readers want to buy your spy thriller instead of the latest from John le Carré. As daunting as it is to consider as a competitor THE AUTHOR who leads the pack in terms of sales in your genre, doing so will help you figure out your book’s strengths. You aren’t just churning out another Vince Flynn action book; you’re publishing a book with its own strengths of plot and character. Find out what makes your book special and use that as your unique value proposition . . . in marketing as well as every other context.
  3. Have you updated your book marketing plan lately? The book marketing industry, like any other, evolves with blinding speed. If you don’t keep your plan up to date, it can quickly become irrelevant, and your book sales will flag. Therefore, we recommend that authors review and update their book marketing plan at least once a year and make sure to get eyes other than their own on their plan. Having that external insight is vital to ensuring that every detail of your marketing plan serves a purpose!

Have your book sales been flagging, and you can’t figure out why? Perhaps it’s time to consult with one of our Book Marketing Specialists. Right now, Outskirts Press is offering an instant 10% savings off the regular price of $349 when you claim 5 hours of 1-on-1 marketing assistance with one of our book marketing specialists. Enter promo code salebms at checkout to instantly receive 10% off.

So, are you ready to publish your masterpiece with the A+ rated and #1-rated self-publishing company according to the Better Business Bureau and Top Consumer Reviews, respectively? If so, connect with Outskirts Press right now in whatever manner is easiest for you:

Get started with your personal Book Marketing Specialist today!

Outskirts Press Presents Mark Fellows, author of Tales of the Human Spirit: True Tales Well Told

Author Mark Fellows is taking his latest book, Tales of the Human Spirit: True Tales Well Told on tour – a Virtual Book Tour, that is, with Outskirts Press! Technology has created a wide variety of ways to reach audiences all over the world. All it takes is a little thinking outside the box, and nowadays you can market a self-published book in a variety of affordable and impactful ways. Virtual book tours, for example, are a great way to connect with readers from all corners of the globe, all from the comfort of your own home. Join Mark Fellows and Tales of the Human Spirit: True Tales Well Told as they appear in features and interviews (such as the one below) in the weeks and months ahead!

Luckily for us, Mark Fellows was kind enough to answer a few questions as the tour was getting started so that we can give you a sneak peek into the mind of the creator of Tales of the Human Spirit: True Tales Well Told.

Outskirts Press: Tell us a little bit about Tales of the Human Spirit: True Tales Well Told. What is it about?

Mark: My book contains creative non-fiction articles about famous people, places, and events in world history

Outskirts Press: Why did you decide to write this story?

Mark: I believe in the truth of what I wrote and wish to spread the joy and spirituality of the content to my readers.

Outskirts Press: How did you get your book published?
Mark: I self-published through Outskirts Press, Inc.

Outskirts Press: What types of readers would be interested in this story?
Mark: People interested in finding out more about famous people, places, and events that have changed the world.

Outskirts Press: What is special about your book?  

Mark: Each article is its own standalone product, grouped under larger subheading: Popular Culture, History, Spirituality, and Tales In Hard Times..

Outskirts Press: What differentiates it from other books in the same category?

Mark: The topics are unique and current, with original research done on each article.

Outskirts Press: Have you published any other books? Do you plan to publish more?

Mark: Yes, I have had four books published before Tales of the Human Spirit. I will be issuing another book of creative non-fiction in the next year.

Outskirts Press: How can someone learn more about your book or purchase it?

Mark: You can visit my webpage https://outskirtspress.com/TalesoftheHumanSpirit or visit my author page on Facebook: https://www.facebook.com/profile.php?id=100084420503253.

Outskirts Press: Thanks for your time, Mark! We look forward to learning more about you as you visit other bloggers!


Mark Fellows has had five books and dozens of creative non-fiction articles published over the years. He has many more articles on his blog, https://moina-arcee.blog.

For more information or to contact the author, visit www.outskirtspress.com/TalesoftheHumanSpirit

This author purchased the Media Marketing Blitz marketing option, which allows self-publishing authors to connect with bloggers and harness the power of the blogosphere by taking their book on the “virtual road.” Learn more about this service by visiting your Publishing Center and reviewing the available marketing options.

Are you an author looking for help to market your self-published book?

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The Outskirts Press Self-Publishing Kit

Nearly all self-publishing companies offer writers an “incentive” to join their newsletter or mailing list. In most cases, this is the company’s own “Publishing Guide.” These guides vary from sleek sales brochures to informative books covering the process of self-publishing (typically with that particular self-publishing company).

Other self-publishers offer “white papers” or “tip sheets” or “advice columns” focusing on specific topics or obstacles an author may face when self-publishing a book. While often more informative (at least about said topic or obstacle), these white papers are usually much shorter, and therefore, of less-perceived value.

A few self-publishing companies combine their publishing guide with a robust collection of white papers and tip sheets to create a treasure trove of helpful resources for writers. The guide typically markets the company and its offerings, perhaps sheds light on the self-publishing and book marketing processes, and shines a spotlight on successful authors. The white papers, advice columns, and tip sheets, on the other hand, identify core questions or issues facing many writers and offers suggestions or solutions to pave an author’s path toward publication and success.

Outskirts Press offers just such a Publishing Kit to new clients for free at the following link: https://outskirtspress.com/book-publishing.html#ebooks

Watch the video about the Publishing Kit:

Your complimentary Publishing Kit contains the following:

  • 7 Tips to Self-Publish Like a Pro
  • The most recent book by Outskirts Press President Brent Sampson: Self-Publishing Questions Asked & Answered
  • Our definitive publishing guide: Publish Your Passion
  • Book shepherd one-sheet: Meet Your Publishing Consultant
  • Author success white paper: 7 Highly Effective Rules for the Perfect Book Title
  • Author guide: Author Photo & Biography Guide
  • Author tip sheet: The Top 7 Marketing Elements to Include in Your Book
  • Author guide: Which Book Format Should I Choose?
  • Author white paper: How to Price Your Book
  • Publishing white paper: Diving into Self-Publishing
  • About Outskirts Press: Publishing brochure
  • One-stop shop: Custom Illustration Samples in Color and Black & White

So, are you ready to publish your masterpiece with the A+ rated and #1-rated self-publishing company according to the Better Business Bureau and Top Consumer Reviews, respectively? If so, connect with Outskirts Press right now in whatever manner is easiest for you:

Or click that button above to order the best publishing package for you today!

How Book Marketing Specialists Are Helping Self-Publishing Authors

As a self-published author, do you know how to develop a book marketing plan or even what should be included in it? Do you have the time and know-how to snag and schedule book signings? Are you confused about when, where, and how to implement these and other elements of your book marketing plan?

A professional book marketing specialist can assist you with all these tasks—and more!

What, exactly, can a book marketing specialist do for you?

  • Develop a marketing plan. A book marketing plan is as vital to the marketing of a book as an outline is to the writing of it. And a marketing plan must be continuously tweaked to stay aligned with your goals. When you hire a book marketing specialist, you will receive a customized marketing plan with recommended actions and invaluable information you can use TODAY to sell more books.
  • Arrange book signings. Book signings are special moments for any author and book fans. Your book marketing specialist will help you schedule these events and coordinate all the important details.
  • Develop your author platform. Your online presence says a lot about you as a person and can say a lot about you as an author. An internet presence explicitly tailored to your needs will help you fine-tune your image, get the word out about your book(s) to a large, targeted audience, and give readers important and helpful ways to find you and buy your book. Your author platform includes a website, social networking accounts, and more. A book marketing specialist can ensure you make the most of this helpful marketing medium!
  • Follow-up on marketing leads. When life gets busy, it’s nice to hand off the little details to someone else—like following up with potentially valuable marketing leads. Your book marketing specialist will chase down these leads for you and ensure you get ’em while they’re HOT!

Marketing a book is not a cookie-cutter science. Instead, the successful path depends upon the book, the author, and their goals. That’s why it is imperative to meet with your book marketing specialist first, typically via an initial telephone consultation. Once you determine you and your marketing specialist are on the same page (pun intended), you can work together more efficiently and effectively.

If you haven’t yet secured the services of a professional book marketing specialist to help you market your self-published book, perhaps 2023 is the year to do it!

About Outskirts Press

Since 2002, Outskirts Press has helped thousands of authors just like you develop, publish, and market thousands of high-quality, award-winning books featuring . . .

  • exceptional cover design
  • professional interior formatting
  • high-quality printing
  • award-winning publishing
  • worldwide distribution
  • and extensive book marketing services

Introducing Self-Publishing Author Dickson Lane & Alex Oleksij’s Book Video Trailer for “The 10 Little Indians”

The 10 Little Indians

Announcing the Self Publishing News premiere of the book video trailer for The 10 Little Indians (published by Outskirts Press, July 2021), by Dickson Lane & Alex Oleksij.

Learn from the Masters of Moviemaking about writing screenplays. “This is a valuable resource for cinematic professionals and movie fans alike!”

Steven R. Lindahl 4.0 out of 5 stars

An interesting, how-to book for screenwriters
Reviewed in the United States on April 7, 2022
This book is an interesting, how-to book for screenwriters. It could also be appreciated by film fans who want to look closer at the work they enjoy since it uses well-known films to emphasize points the authors are making. The writing is straightforward and easy to comprehend.

One of the points the writers made that I liked was that “The Best Screen Comedy is not ‘Funny’ (as much as Unexpected).” That’s something I can use in my writing and there are plenty of other examples where there is overlap between formats.

I recommend this book to anyone trying to write screenplays, especially someone just starting.

Claire H.
Someone gave me this book. He thought it would interest me since I love movies so much. Once, I got into it, I began to realize what made some of my favorite classic movies so special—John Ford westerns, The African Queen, The Great Lebowski, Butch and the Kid. I now see movies with very different eyes and a deeper appreciation for all it takes to make movies. Wow!

Richard A.
The book was given away at a book group event. What I found particularly interesting was the Introduction, describing how many “armies of armies” are needed to make a movie, and how expensive even one day of filming can be. The “Side by Side by Side” chapter, which compared really great movies next to ones that suck was really interesting too. I even checked “Ishtar” out of the library to see if it was as bad as it has been portrayed. It was! (I am so glad I did not have to pay for that POS!)

Emily J.
I am an aspiring independent filmmaker. The chapter on “Location Economics” was spot-on! What was described in that chapter was almost exactly what happened on one of my first film shoots where I was on the Second Unit camera team, almost verbatim! To this day, no one has screened it. I can’t even use it for my “reel.” I wish I had read this book before working on that film. It would have made my life so much easier to navigate. It is a great resource for cinema professionals and movie lovers alike. It really is.

Jake B.
I like that there was a reference to other good books about writing screenplays. That was cool. These guys sure have seen a lot of movies! OMG!

Steven L.
A straightforward clearly articulated reference book about movies and screenplays.

Maggie W.
Yep. This is what my brother, an award-winning screenwriter, director, and producer, goes through every day. If people are going to be in this business, they need to know this stuff.

Dickson Lane & Alex Oleksij

Dickson is a screenwriter, playwright, author, stage, and screen actor. Like Alex, Dickson has spent many years on the road with national tours and regional theaters. He has narrated many audio books. Formerly he was also a film critic in New York City. His play, And She Was There is currently on the Regional Theater Circuit. In his “other life” he is a Certified Technical Trainer and Instructional Designer. Alex has been a film maven since childhood and a discerning student of film for most of his adult life. After graduating from college with a degree history and archaeology, Alex then spent 20 years crisscrossing the country as a professional actor. Now the office manager for a Manhattan law firm, he is the author of three other non-fiction works: The Girl from Clark Street (a memoir of his family), and two books on British history, The Island Crown and The Throne of the World.

Visit https://outskirtspress.com/10littleindians for formats, editions, pricing, and availability.

Introducing Self-Publishing Author Katherine Thomas Leurck’s Book Video Trailer for “You’re Special”

Introducing Self-Publishing Author Katherine Thomas Leurck’s Book Video Trailer for “You're Special"

Announcing the Self Publishing News premiere of the book video trailer for You’re Special (published by Outskirts Press, December 2022), by Katherine Thomas Leurck.

Drew Shares Love, One Rainbow at a Time

Have you ever seen a wheelchair bound person with a smile bigger than you’ve smiled all week? Or a child with Down syndrome who is in a perpetual good mood, and you wonder, What’s the magic? Those moments are what make this daily devotional quite different. It is inspired by the words and actions of beautiful individuals with exceptionalities. The voices heard from the pages of this book include children with autism, Down syndrome, and cognition delay, to name a few. The language is simple, pure, refreshingly honest and reflects the author’s experience with this remarkable community which, some consider to be angels among us. This book is one of the first of its kind because it provides children with exceptionalities a limitless platform to teach and inspire. While often this community is encouraged to “change” or “improve,” they are quite perfect just as they are. Chances are if you interact with them, you will walk away in awe of their grounded trust in themselves and others, free of expectations. You will likely have a better day as a result of the interaction. At the center of this book is Drew, who is chronologically 22 years old but intellectually about 7. Every day, Drew passes out handmade rainbows that state, “You’re Special.”His mission is to remind everyone of their inner beauty that makes each individual special and unique. Let’s be eager students of individuals with exceptionalities and their unique experience. They have so much to share, and we have so much to gain! It’s where “special” meets truth—and in truth, there is wisdom. Enjoy your 365 days of reflections and embrace Drew’s purposeful words: “You’re Special.”

Katherine Leurck

Katherine Thomas Leurck

Katherine Leurck admits that raising a child with exceptionalities is not easy. She considers it a journey from understanding, to accepting, and finally celebrating such a beautiful child from God. Her intent with this book is to share the voices, perspectives, and inspiration of children with exceptionalities, which has taught her so much. Katherine lives in Cincinnati, Ohio with her husband David and their three children, Andrew, Alexandra, and Audrey who are all so exceptional in their own unique way.

Visit for https://outskirtspress.com/yourespecial formats, editions, pricing, and availability.

TRIPLE your FREE author copies, PLUS get an Amazon Kindle, Apple, Nook, and Google Play edition of your book for FREE!

Having available paperback copies of your book lets you nimbly respond to promotion opportunities and make plenty of unanticipated sales. When you purchase the Ultimate Black & White or Ultimate Full-Color publishing package now, we’ll TRIPLE the number of free author copies that come with your package!

Simply order your package before the promotion expires by entering the promotion code booksxthree into your shopping cart. We will also publish and distribute an Amazon Kindle, Barnes & Noble Nook, Apple iTunes, and Google Play Edition of your book for free when you start today!

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Introducing Self-Publishing Author Stephen C. P. Green’s Book Video Trailer for “LIFE – The Best Teacher Ever”

LIFE - The Best Teacher Ever
Live to Learn. Learn to Live.
by Stephen C.P. Green

Announcing the Self Publishing News premiere of the book video trailer for LIFE – The Best Teacher Ever (published by Outskirts Press, March 2022), by Stephen C. P. Green.

Learn. Imagine. Focus. Engage. LIFE!

The life we live is made up of the consistent thoughts and actions we exercise each day. An education must never be passive, boring, or totally dependent upon outside events or people. Take control of your learning, growth, and development. Respect the education you receive from your teachers but then continue your learning, applying a more personal application. This book guides you through a supplemental curriculum that will expand your mind, body, and spirit far beyond the classroom. Use these suggestions to enhance your experiences in life in ways most school systems aren’t equipped to offer. Be excited to learn. Be bold and brave to imagine. Be determined to focus. Be interested and curious to engage. Live to learn. Learn to live.

Stephen C. P. Green

Stephen C. P. Green

Stephen C.P. Green is a graduate of Howard University. He has lived in Los Angeles for thirty years. After working briefly in the entertainment industry, he started teaching at the age of 28. While studying for his teaching credential, he earned his master’s degree in Cross Cultural Teaching. Mr. Green has worked at Lillian Street Elementary (LAUSD) for twenty-five years. There he met his wife, Angelica Alvarado, who teaches as well. The students, parents, and coworkers at Lillian Street inspired his first published book, Chances, Choices, and Changes (2016). They were also the inspiration and motivation for this book.

Visit https://outskirtspress.com/LIFE_TheBestTeacherEver for formats, editions, pricing, and availability.

Introducing Self-Publishing Author Gregory Hagenston’s Book Video Trailer for “Greg and Doc, Two Souls Surrounded by Badlands”

Greg and Doc, Two Souls Surrounded by Badlands by Gregory Hagenston.

Announcing the Self Publishing News premiere of the book video trailer for Greg and Doc, Two Souls Surrounded by Badlands, Part II Makoshika (published by Outskirts Press, December 2022), by Gregory Hagenston.

Makoshika, a geological Disneyland!

From the chronologically bound pages of Dr. R. W. Hiatt’s Makoshika dossier, an optometrist’s avocation unfolds. Sink yourself into the years from 1956 to 1965 and join Doc Hiatt in his journey through the badlands. Along for the ride is Greg, a boy thirty years younger than his optometrist, Dr. Hiatt, and whose youthful adventures weave in and out of the unfolding story of Makoshika.

Gregory Hagenston

Gregory Hagenston

Greg Hagenston was born in Glendive, Montana. His firsthand Makoshika experiences and close personal relationship with his mentor, Dr. Hiatt, created the foundation for this book. Greg and his wife of 50 years, Evelyn, live in a historic old house nestled in the badlands with Makoshika State Park bordering their 30 acre triangular shaped property on two sides.

Visit https://outskirtspress.com/greganddoc2 for formats, editions, pricing, and availability.

Resolve to Publish in 2023—and SAVE 23% on Your Publishing Package!

The New Year is the perfect opportunity to check the resolution to publish off your list and start the year as a published author. So, for a limited time, you can ring in 2023 with 23% OFF the Ultimate Black and White or Ultimate Full-Color publishing package from Outskirts Press. It’s the perfect way to achieve one of your greatest goals early in the year . . . and meet a money-saving goal you didn’t even know you had!

Taking advantage of the convenience of a publishing package is as simple as a few clicks of the mouse. Simply enter the promo code newyrpub at checkout when you purchase the Ultimate Black and White or Ultimate Full-Color publishing package from Outskirts Press.

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Connect with a Publishing Consultant today to learn how Outskirts Press can help YOU publish YOUR masterpiece: