Knowledge to Power: Understanding and Overcoming Addiction by Kal W. Rissman

With the abundance of self-published authors, you have to come up with creative ways to market a self-published book. While book tours are a great way to connect with your readers, they aren’t the most affordable method of promotion. However, technology has made it possible for an alternative.

Take note from self-publishing Outskirts Press author, Kal W. Rissman, who is taking his latest book, Knowledge to Power: Understanding and Overcoming Addiction, on tour – a virtual book tour, that is. He will be featured on several blogs over the weeks and months ahead so keep your eyes peeled to learn more about him and his book.


Luckily for us, Kal was kind enough to answer a few questions as the tour was getting started so that we can give you a sneak peek into the mind of the creator of Knowledge to Power: Understanding and Overcoming Addiction.

OP: Tell us a little bit about Knowledge to Power: Understanding and Overcoming Addiction. What is it about?

Kal:   The book is about understanding addiction as a disease and giving direction to what can overcome this cunning, baffling and powerful illness.

OP: Why did you decide to write this story?

Kal:   I have worked with addictions of all kinds for almost 40 years and have lots of practical experience in helping people with addictions. I wanted to get this information out to a wider audience to help more individuals and their families.

OP: How did you get your book published?

Kal: I self-published the book through Outskirts Press.

OP: What types of readers would be interested in this story?

Kal:  It is hard to imagine that there is anyone in our culture who would not be interested in a book on addictions, since it is our greatest health issue. I was speaking at a conference recently and asked if there was anyone in the audience who had never been affected by the disease of addiction with either themselves or with family and friends and nobody raised their hand. Everybody has some experience with the disease and yet it is so misunderstood.

OP:  What is special about your book?  

Kal:   This book gives a clear understanding of the addictive illness but does it in a way that is very readable and interesting, because of the real life examples used from my experience.

OP: What differentiates it from other books in the same category?

Kal: This is a book that can be used by professionals and lay people alike. It does not use technical psychological terms to explain the disease or to explain what needs to be done about it. It is simple, yet profound.

OP: Have you published any other books?

Kal: Yes, I published a book on male-female relationships several years ago entitled, “A Farm Boy’s Guide to Love and Sex.” It is currently unavailable.

OP: Thanks for your time, Kal! We look forward to learning more about you as you visit other bloggers!

ABOUT THE AUTHOR:

Kal William Rissman has a unique background of broad education and experience in behavioral health coupled with farm boy common sense. He is a certified Master Addiction Counselor, Marriage and Family Life Counselor, Social Worker, Hospital Chaplain and ordained parish pastor of the ELCA. Past employment includes building construction, plumbing and life-guarding. He currently lives in the country and raises beef cattle as his hobby. He has worked with addictions his entire career.

For more information or to contact the author, visit https://www.outskirtspress.com/knowledgetopower

This author purchased the Virtual Book Tour marketing option, which allows self-publishing authors to connect with bloggers and harness the power of the blogosphere by taking their book on the “virtual road.” Learn more about this service by visiting your Publishing Center and reviewing the available marketing options.

Are you an author looking for help to market your self-published book?

Congratulations and Good Luck to the 2018 Outskirts Press EVVY Award Nominees!

This year, Outskirts Press has an impressive 46 EVVY Award nominees to thank for their dedication and high-quality work as self-published authors. The EVVYs are an acclaimed annual book award program sponsored by the Colorado Independent Publishers’ Association (CIPA), which recognizes superior independently published books. The EVVYs are judged by a panel of professionals on a qualitative scale of merit in dozens of distinct book categories.

Each year, Outskirts Press nominates a small percentage of the books published during the year for submission to the EVVY Awards. Since a nomination is the first step toward the Outskirts Press Best Book of the Year Award, the standards are high; we nominate, on average, just 2% of the books we publish each year-and these nominations represent the very best of our publications as determined by our executives and members of our production teams.

Outskirts Press official nominees and winners receive additional exposure for their books in featured Outskirts Press marketing channels, including our blog, social media networks, nationally distributed press releases and in our email newsletters. The finalists will be announced July 31, 2018, and award winners will be announced during a ceremony hosted by the Colorado Independent Publishers Association; the date for the ceremony has not yet been determined.

Congratulations to this year’s Official Outskirts Press EVVY Award nominees, presented here in no particular order:

Congratulations to the authors of these 46 amazing works!

What’s next?
As a result of being nominated for the EVVY Awards, these Outskirts Press authors have taken the first step toward the coveted Outskirts Press Best Book of the Year Award. Three of the nominees above who subsequently win an EVVY Award during the CIPA banquet will be selected as semi-finalists for our annual Best Book of the Year Award and its $1,500 Grand Prize. Visit the blog often for updates.

All of these books, along with other Outskirts Press titles, are available from the major online book retailers like Amazon, Barnes & Noble, Powell’s, Books-A-Million and others, and from the Outskirts Press bookstore. To learn more about our products and services, as well as upcoming and current promotions, visit our website or call us at 1-888-672-6657 to speak with a Publishing Consultant.

Amazon Featured Book of the Week

Here’s this week’s Featured Book-of-the-Week available now on Amazon.com!


Beyond Ragnarok

by Tore Olav Arnesen

Price: $16.95

Tore Olav Arnesen’s “Beyond Ragnarok.” Jens, a professor of linguistics at Trondheim University makes a breakthrough not only in bird communications but also with Kong, a rescued and rehabilitated dolphin. Jens and Kong develop a strong bond and Jens uncovers that dolphins have mythological historical beliefs about the world. Jens is kidnapped and Kong is the only witness. Kong must violate his survival instincts and communicate with Jens’ family and colleagues.

 

 Learn More 

 

Please note that product prices and availability are subject to change. Prices and availability were accurate at the time of this posting; however, they may differ from those you see when you visit Amazon.com.© Amazon.com, Inc. or its affiliates. All rights reserved. Amazon, Amazon.com, the Amazon.com logo, and 1-Click are registered trademarks of Amazon.com, Inc. or its affiliates. Amazon.com, 410 Terry Avenue N., Seattle, WA 98109-5210.

 

Would you like your book featured here? Buy Now

Self-Publishing Mistakes You Can Avoid

If you’ve spent much time with your latest manuscript, you may have begun to notice that certain errors are both easy to make and easy to miss when revising. This is true of the self-publishing process. If you want to be taken seriously as an author, a professional author with a successful book, there are some common mistakes you can easily avoid when self-publishing your book.

Here are five recommendations to get you started:

1) Don’t feel pressured into formatting the interior yourself!

Just as our beloved Dr. McCoy on Star Trek had to remind his fellow adventurers often that he was a doctor, not a physicist (or engineer, or bricklayer, or a myriad other things), let us remind you that you’re a writer, not a book designer. (Unless you actually do design books for a living. In which case, move on to the second point.) There are few things as time-consuming as researching the stringent requirements of each publishing medium (print and digital) and then finding the software and the time to do it right. When it comes to book interiors, it’s best to leave this task to the professionals and focus your time on writing and promoting your book.

2) Invest in a Professionally Designed Custom Cover.

Most readers do, in fact, judge a book by its cover, so having an eye-catching, quality cover that professionally represents your book is essential. Most template covers will look and feel like cookie cutter designs with no effort put into them, even if you make small changes to it. It’s worth your while to invest in a professionally designed, dynamic custom cover unique to your book.

3) Don’t (just) edit the book yourself!

No matter how great of a writer you are, or how excellent of an editor you are of other peoples’ works, you cannot edit your own book! It is far too easy to miss mistakes because you are too familiar with your work, even if you take all possible precautions, like reading the whole manuscript aloud to yourself. No: when it comes to editing, this task requires a professional. And even if you are a professional editor, it requires someone who is not you and who will not be bogged down by the human brain’s predilection to fill in gaps when it knows where a story is headed. Those gaps may not matter to your subconscious, but they will most definitely matter to your readers! Pay for top-notch editing services in addition to your other beta readers, if you can; this means using a professional editor and not your sister-in-law or next-door neighbor.

4) Don’t neglect the back cover.

Once your manuscript is ready to go, as well as your front cover and interior formatting, and you are in all other ways ready to self-publish your book, one of the first things you’ll be asked for is your back cover synopsis and author biography. This isn’t something which can be rushed, unfortunately, so take a moment to slow down and breathe. Don’t just throw something together without much thought! Readers will look at your back matter and determine whether or not they should buy your book. Everything counts, from an ISBN number to a well-edited synopsis to a visually appealing author photo. Consult an expert if you need one!

5) Last but not least, don’t rush.

This may be the last recommendation on our list today, but it’s most definitely not one to be tacked on like an afterthought. In fact, learning how not to rush through the process may be the most important of all of the points we’ve included here today! Sure, you are anxious to self-publish your book (and we’re eager to help you do so speedily as well), but don’t rush. Producing a quality book, one with a great cover and copyedited pages, simply takes time. It’s a reasoned process! Be patient now, and considered in all of your decisions, and you will be glad you did once you have a finished, published, beautiful book to be proud of.

There are many great self-publishing success stories! You can be one of them by avoiding these mistakes and following the recommendations. Visit us online at www.outskirtspress.com to chat with a Publishing Consultant or call us at 1-888-672-6657 to find out how to finish your manuscript and get it ready for publication.

Time for a Spring Reset? Here’s How.

While spring often signifies new beginnings in literature and poetry (a rebirth, if you will), it’s often difficult to translate those slow and sudden changes which signify spring in the natural world into internal transformation, especially transformation of our work as writers. Here at Outskirts Press, we believe the charm and warmth of spring should not only put a pep in your step in your day-to-day life, but it should also be a time to pep up your writing and marketing efforts! Here are ten tips to get you started on resetting your writing during this season of rebirth:

  1. Let spring be a new beginning for you. Make a list of things you’d like to begin with a fresh start. Do you need to begin editing, creating a marketing plan, blogging, etc? Now’s the time to stop waiting for life to begin and just go ahead and get started.
  2. Use some springtime writing prompts to get the creative juices flowing and to help you “reset” after winter. Write about how the sunshine affects your mood and creativity, write about spring as a symbol of birth/life, write about your sensuous experience wandering around in the natural world in springtime, and so forth.
  3. Host an outdoor reading event in your community. Pick a nice sunny afternoon to encourage members of your community to get outside and share their love of the spoken and written word. This is a great way to network, to connect with other writers in your area and to have some fun in the sun. You might even make it a potluck and really break out the spring spirit!
  4. Start being more active on social media. Take pictures of the beauty around you, toss in a quote from a work of yours or from your recent read and share with your audience! Blog, post about new developments in your publishing process, connect with readers on Facebook, Instagram and Twitter.
  5. Spruce up your website. Who knows more about you than … well, you? And when has there ever been a better moment to give your digital image a refresh? Write up a fresh author bio that includes your recent accomplishments, publications, life developments, and so forth. Your latest hiking adventure counts, as does your recent reading list. Your readers want to get to know you, and your website is the best possible avenue for that!
  6. Join some forums, and join Goodreads! These are both terrific venues for marketing your book and they will help you connect more intimately with your audience. Goodreads, especially, offers some unique marketing opportunities.
  7. Host a drawing contest for the cover of your next book! The winner gets a free copy of your book and gets featured on your website and social media pages. What better way to drive traffic to your refreshed and revamped website than by seizing on the friendly competitive atmosphere of those recently freed from their winter doldrums?
  8. Add a “Store” page to your website. This is a great way to increase sales and to have your readers buy directly from you rather than some third party website. Monetization takes a small amount of effort, but a built-in shop or cross-linking to your Outskirts Press sales pages can do wonders for boosting access.
  9. Do some spring cleaning of your writing space and bookshelves. Decluttering your physical space is just as important as decluttering your emotional and digital spaces! Don’t forget to do the normal spring-cleaning to go along with your writing-specific spring-cleaning … after all, an uncluttered house is an uncluttered mind, and an uncluttered mind is able to focus on those details which really make a work come to life.
  10. Take advantage of this nice weather! Try writing outside, even if it’s just brainstorming. A little vitamin D and time in nature can go a long way. There’s science to prove this, but what more proof do you need than that rush of good feeling which comes from bringing your body back into the light and into balance with a world full of life?

Sometimes, all it takes is a quick reset for you to get your feet back beneath you and to push your manuscript from the “incomplete” stack to a polished work ready to send off to publish. Not sure what else you need to get started publishing your own book? Visit us online at www.outskirtspress.com to chat with a Publishing Consultant or call us at 1-888-672-6657 to find out how to finish your manuscript and get it ready for publication.

Bring in Bigger Sales with Banner Ads

These days, nearly everyone is on social media — tooling around on Twitter and Facebook, or mingling with other professionals on LinkedIn. At the very least, they are leaning heavily on Google to instantly find information and resources every day. Put these powerful tools to use helping readers find your book!

The truth is there are millions of readers looking for you — but are you making yourself visible to them? Fortunately, there are quick, easy ways to promote your book before thousands of avid readers in places they visit every day. With Custom Book Banner Advertisement from Outskirts Press, you can not only get the attention of your target audience but present a polished image to them via social media and Google.

Custom Book Banner Ads let you create a beautiful banner ad for Facebook, Twitter, LinkedIn or the Google search engine platform — or all of them, if you really want to cast a wide net. Built specifically for you and tailored to the platform(s) of your choosing, your custom banner will make you more visible to the world and present a more professional image to discerning readers.

Outskirts Press has made it easy for you to set up your banner ad exactly as you like it. Once you have selected the option, you will be able to choose the platform for your ad — Facebook, Twitter, LinkedIn or Google. You will also have your choice between three design styles for your advertisement, each proportioned for the format you selected.

A professional graphic designer will create three gorgeous, full-color banner ad images for you according to your style choice and tailored to the requirements of your chosen platform. Each platform has unique strengths:

  • Facebook — Facebook allows for a highly targeted approach to advertising. You can identify your audience by age, location, habits and interests to reach the people most likely to buy. Your custom ad can be used as your Facebook page banner, or to announce impressive reviews, awards, special promotions and more.
  • Twitter — Twitter’s superpowers are its real-time nature and global visibility. Authors can target the right readers at the right time with sales, announcements and more.
  • LinkedIn — Driven by a community of professionals, LinkedIn is a great place for non-fiction writers, authors of multiple books, businesspeople and individuals with subject-matter expertise to reach out to other professionals with similar interests. The blogging feature is a huge plus.
  • Google — It doesn’t get more global than Google! Authors with a website will want to make use of Google My Business, Google+ and other venues to get their ad in front of this powerhouse’s unrivaled audience. Google’s robust search engine helps readers zero in on relevant content — like your ad!

The Custom Book Banner Advertising option includes one round of revisions, so you can make sure your banner is perfect before posting.

To purchase your Custom Book Banner Ad, click the “Add to Cart” button below, select a platform and start marketing your book to the multitudes!

The Job of a Book Cover (and How to Get One that SELLS!)

You’ve heard this many times here: They say you can’t judge a book by its cover … but book shoppers always do. Always.

Like it or not, readers have little to go on, other than first impressions, as they pare down thousands of book choices to the few they wish to explore further. That means your cover may well be the single most powerful marketing and selling tool in your arsenal.

An eye-catching professional cover design has a huge job to do. It must entice the specific readers you’re after, instantly. It must make them want to take a closer look at what’s inside. Once you’ve attracted the right audience, your cover must also impart vital information about your book at a glance: genre and content, tone or mood, and even the quality of the writing itself. If your book cover does all that, your audience is more likely to buy.

So, how do you create a book cover that meets those lofty goals? Publish with Outskirts Press now and it’s our gift to you! We’ll give you a FREE Custom Cover Design (valued at $399) for your book when you purchase the Ultimate or Full-Color Publishing package during this limited-time offer!

To enhance your book with a sales-boosting, professional custom cover, just place the publishing package of your choice in your shopping cart and enter the promo code Custom-Free at checkout. It’s the best marketing decision you could make!

Questions about this offer or which publishing package and options are right for you? Talk with a Publishing Consultant to get exactly what you need — and get the most out of it! There are three convenient ways to connect:

  1. Call us at 1-888-672-6657 (OP-BOOKS)
  2. Live-chat with us via our website
  3. Go online to schedule an appointment