How Authors Can Use Jólabókaflóð—The Icelandic “Christmas Book Flood”—to Promote their Book 

Every December, something magical happens in Iceland. Families exchange books on Christmas Eve, curl up with warm drinks, and spend the night reading. This tradition is called Jólabókaflóð, meaning “The Christmas Book Flood,” and it has become a beloved celebration of stories, connection, and cozy winter reading.  But this tradition isn’t just for Iceland—it’s become a global inspiration. And for authors, it opens … Continue reading How Authors Can Use Jólabókaflóð—The Icelandic “Christmas Book Flood”—to Promote their Book