If you will indulge us for just a moment, we’d like to compare the self-publishing process to conflict resolution and the scientific method.
Wait, what? Each of these things has been distilled down to five simple steps, as we have done with the publishing process. Just as with conflict resolution, self-publishing is a negotiation of complex relationships. And just like the scientific method, self-publishing through Outskirts Press is a careful, thoughtful, and exploratory enterprise which produces reliable—and sometimes revelatory—results!
The comparison, perhaps, ends there. But when we talk about five steps to self-publishing success, we’re not being overly simplistic or reductive. Within those five steps, you are:
Registering for a (free) Author’s Account
Contacting a Publishing Consultant and receiving a Custom Publishing Profile
Submitting your manuscript
Reviewing your digital files and approving them for print
Sending your book out into the world to meet its eager readers
Your entire Outskirts Press publishing experience, including everything done both by you and our team of experts who will labor behind the scenes to ensure your masterful vision for your book is fully realized, is contained within these five steps. It is no simple thing to produce a masterpiece. However, we are committed to ensuring that you retain full creative control and full rights and royalties without having to spend invaluable hours in labor or your hard-earned dollars in dimes on services that might not pan out. At Outskirts Press, we put your investment to work and commit ourselves daily to walking you through these five easy steps! So, connect with a Publishing Consultant today to learn how Outskirts Press can help YOU publish YOUR masterpiece:
How do bestselling self-published authors sell so many books?
Sure, they often use high-quality publishers like Outskirts Press, so their books look great inside and out, but most bestselling authors also have multiple formats of their books available for sale. When you have a paperback version, a hardback, an Amazon Kindle eBook, NOOK eBook, and Apple Books eBook, you provide discerning readers with 5 different formats from which to choose. This translates to more availability worldwide, better search results, more browsers, and more buyers.
And for a very limited time, all 5 formats are FREE when you publish your book with Outskirts Press!
Welcome to 2022, and in celebration, Outskirts Press is offering an instant 22% savings on our most popular packages—the Ultimate Black & White or Full-Color.
The wrapping paper has been torn off—and this is the perfect self-publishing gift for yourself. Among the many benefits both publishing packages offer, you’ll receive:
A free customizable cover, the number one thing that gets readers to buy
A publishing team to answer all your questions and make sure everything that needs doing is done—on time
Worldwide distribution and availability at over 25,000 retailers
This deal even includes a stocking stuffer: we will also publish and distribute an Amazon Kindle eBook Edition of your book for free.
Keep your resolution to publish this year. Just use promo code newyearsv when ordering your package right now! This offer expires on January 7th! Don’t let your New Year’s resolutions, or this offer, pass you by!
Nowadays, there is so much activity in the nontraditional publishing space that authors sometimes become confused by all the seemingly random terms thrown around by various companies.
And who can blame them? For one, many of the terms are so new or broad that it seems like many companies fall into more than one category. And the nontraditional publishers are not doing themselves any favors by sometimes muddying these waters in their marketing efforts to broaden their potential client base.
Despite some of the liberties that many of these companies take, some generally agreed-upon, broad-stroke definitions may help writers successfully navigate this tricky terrain of the wild wild publishing west.
“Traditional Publisher” is the most commonly used term to define “publication,” whereby the author submits a manuscript (typically through an agent). If the manuscript is accepted (a big if), the publisher foots the entire cost of the publication and, in many cases, rewards the author with some advance. This is far and away the most desired type of publication in most writing circles. But did you see that big “if” up there? That “if” is why traditional publication now trails nontraditional publication for most books being published.
Here’s where things get messy because the terms “self-publishing,” “vanity publishing,” “independent publishing,” “eBook publishing,” “hybrid publishing,” “author-assisted publishing,” and others have all been used to define an equally established, yet rapidly growing segment of the nontraditional publishing space. Unfortunately, some terms hold more malice/stigma than others. Hence, we experience the nontraditional publishers’ creative methods of removing said malice/stigma by arriving upon another term, thus, adding to the confusion!
Almost all these nontraditional publishing companies can correctly fall within the broadest term among the bunch: self-publishing. If a traditional publisher does not accept you, you are therefore publishing your book yourself, in one manner or another, and you’re either doing so with your own time and/or money, or both. In this broadest of definitions, you are therefore self-publishing your book.
But among that broad definition exist more specific definitions as companies attempt to carve out marketing—or service-oriented—niches in this growing segment of the publishing business. “Vanity publishing” is a term that is falling by the wayside as “self-publishing” becomes more accepted, while the traditionalists who introduced “vanity publishing” in the first place are losing interest in participating in a losing battle.
“Independent publishing” is now most often associated with the process whereby an author wears all, or nearly all, the hats involved in publishing the book without the assistance of a company, online platform, or publishing service. He/she vets cover designers, vets interior designers, requests quotes from offset printers, works with wholesalers, distributors, and retailers, markets, and handles all the financials (positive, like book sales and negative, like printer bills and taxes). That’s a lot of work for most people, especially writers who tend to gravitate toward right-brained abilities. But for the proper author with the right tenacity and author platform, this is still a viable way to go.
Contributing to the slow demise of “independent publishing” is the rise of publishing services and online platforms which promise to do most of the work (mentioned above) for the author while still leaving all the rights, royalties, and creative control in the hands of the author. Some “self-publishing companies” offer these services for a fee, much like when one pays for the services of a doctor, lawyer, accountant, hairstylist, etc. Others are online, computerized self-publishing platforms that offer these services for free. The right choice typically comes down to the author’s budget and faith in their work or the quality they desire for their masterpiece. It’s rarely difficult to identify a book published by a service-oriented company compared to one published by a conglomerate’s algorithm.
“Hybrid publishing” is a term cropping up more and more these days and is the closest cousin, in terms of pure business model, to the now nearly defunct “vanity publishing.” In most cases, this business model requires the author to relinquish their rights (and often the rights of their future books) while also promising to purchase a set number of books (typically in the thousands) in exchange for “free publishing” on the hybrid publisher’s dime. Like independent publishing, this can sometimes work for authors already possessing a successful author platform and a lot of tenacity since the initial investment is usually roughly the same as with independent publishing. However, since hybrid publishers often sell their own authors’ book quantities in the thousands, they are more likely to use offset printing to lower per-unit costs. While that helps keep the retail price down, it becomes concerning, for the author is not always confident they have the marketing prowess to sell thousands of books.
Therefore, when it’s time to share your story with the world, call and talk to an Outskirts Press Publishing Consultant who can help you on your journey to publication. They are here and dedicated to assisting you on your walk in this journey!
Yes, “judge a book by its cover” is an idiom referring to first impressions and snap judgments about everything, but when we’re talking about literal books and their covers, the idiom holds true.
This is because the human brain processes images faster than it does words. Plus, if your cover looks shoddy, readers and reviewers alike will be right to wonder where else you skimped on quality . . .
Outskirts Press is making it even more affordable to wow! with your cover. Purchase the Ultimate Black & White or Full-Color publishing package today . . . and we’ll give you a professionally designed custom cover (a $399 value) AND professionally refine your cover text (a $199 value), PLUS include a stunning-looking Amazon Kindle edition of your book (a $299 value) absolutely FREE!
Simply enter promotion code covervalue when you buy the publishing package, and this $897 in total savings will be added.
Whether you spend your Thanksgiving with your family or your friends, in person or via video call, with a big meal at your table, or by volunteering at a community table, we wish you well! We are so thankful to be a part of our authors’ lives. We feel that appreciation every day—with every check-in call, every successful consultation, every book the moment it appears for the first time in stores—but today is an excellent opportunity to express that gratitude to you all. No matter where you are in your self-publishing journey, thank you for bringing Outskirts Press along with you!
Just over a hundred years ago, when “the war to end all wars” itself ended, President Woodrow Wilson proclaimed November 11, 1919, as Armistice Day, a day to honor those who bravely and valiantly fought in World War I. Then in 1954, after more wars, including a second world war, President Dwight D. Eisenhower made Veterans Day the annual celebration we know it as today: a time to honor all US veterans, regardless of when they served and sacrificed for our country.
So many veterans have trusted Outskirts Press to help them tell their stories to the world. So, as we do every November 11, this year, we once again THANK YOU—not only for your great love of country but also for that deep honor you have given us!
Did you know that video is the fastest growing segment on the internet, and that YouTube is the second most popular search engine (second only to Google)? In many ways social media has become a largely video-centric world. Consumers of news, pop culture, marketing and other information are digesting a growing percentage of all their information in video form.
A book video is an advertisement for your book that doesn’t “seem” like an advertisement. Book video trailers help create awareness, engage with potential readers, and entice them to learn more about you and your book. Just as moviegoers might find themselves on the edge of their seats when watching a captivating movie trailer, so too might your readers enjoy your impactful book video trailer.
If you don’t have a book video that promotes your book and is available to view from YouTube and from your own personal Facebook page and/or author webpage, now is the time to start. With an instant 10% savings, now is the time to see your book make its movie debut!
Just enter promo code bkvdsaveten at check-out to save 10% on your custom Book Video Trailer before the red carpet rolls-up.
Your book has mere seconds to attract a buyer’s attention nowadays, and first impressions rely solely upon the front cover.
When it comes to publishing a high-quality book, there is no doubt a well-designed cover is one of the most important elements. It must instantly entice the specific readers you are seeking. It must make them want to take a closer look at what’s inside. Once you’ve attracted the right audience, your cover must also impart vital information about your book: genre and content, tone or mood, and even the quality of the writing itself.
How do you create a book cover that meets those lofty goals? Lucky for you, we will do it for you for free! Right now and for a limited time, Outskirts Press is offering a FREE Custom Cover Design (valued at $399) with the purchase of your Ultimate or Full-Color publishing package! Simply enter promo code augfreecover at check-out to receive this valuable offer.
When you start today, we will also publish and distribute an Amazon Kindle eBook Edition of your book for free (a $299 value).
Discover why Outskirts Press is the A+ rated and #1-rated self-publishing company according to the Better Business Bureau and Top Consumer Reviews, respectively. Connect with an Outskirts Press Publishing Consultant today:
When authors decide on the best self-publishing company for their masterpiece, one critical area is sometimes overlooked: author royalties. It can be a confusing topic because many publishers use different definitions to define what “royalties” means and different formulas to determine how author royalties are calculated.
In the simplest terms of definition, “royalties” means the amount of money that is paid to the author for books that are sold.
How are Author Royalties Calculated? The formula used to calculate the author royalties often varies from publisher to publisher and that can make comparing Publishers X, Y, and Z challenging.
For instance, some publishers will pay a percentage directly off the Sales Retail Price of the book, regardless of how much the book costs to produce, or how much the trade discount is. In these instances, it is not uncommon for the percentage to be fairly low (in the 5%-10% range).
This formula sometimes works to the author’s detriment, however, since book printing and trade discounting play such an enormous role in the book’s overall profit and the author has no say in what the Suggested Retail Price is. Without any say in the matter, authors are often left at the publisher’s mercy.
On the other end of the spectrum are publishers that pay a percentage of the book’s profit, which is the amount left over after the printing costs and trade discounts have already been accounted for. In these instances, you will more often see percentages in the 50%-100% range.
Yes, there are some self-publishing companies, such as Outskirts Press, that pay the author 100% of the net profit of the book when it is sold through wholesale channels, such as Amazon and Barnes & Noble.
What is the Suggested Retail Price (SRP) of a Book? It’s just what it sounds like – the cover price as suggested by either the publisher or the author. While nearly all traditional publishers and almost all self-publishers set the SRP for the author there are a select few self-publishing companies that allow the author to set their own Suggested Retail Price. Outskirts Press is one of them; the only requirement is that the price being set by the author is above the sum of the trade discount and the printing cost. In other words, the Suggested Retail Price cannot be below what it costs to produce and sell the book. Makes sense, right?
Of course, the reason this is called the suggested retail price and not the final sales price is because retailers have the discretion to decrease the price (in the form of a sale) or increase the price (to improve their bottom line) if they choose to. But doing so has no affect on the amount the author ultimately receives, which is always set on the SRP.
What is the Trade Discount? This is the percentage of the book’s SRP that the retailer, wholesaler (if any), and distributor take to “handle” a book. It’s how they make money in the book industry. Every book that is for sale with a retailer has given a cut of its retail price to all the parties involved in the form of a trade discount.
What is the Printing Cost? In simplest terms, the “printing cost” is the per-unit cost of producing one book. The reason there is such a discrepancy between offset printing and print-on-demand, one-at-a-time printing is due to “economies of scale”. While that topic is beyond the scope of this article, we have a whole blog posting about the role economies of scale play with your printing costs, and you can read all about that here.
The benefits to choosing Outskirts Press don’t end with 100% author royalties, as important as that is. You also retain 100% of your book’s rights, and receive unlimited wholesale and retail availability thru channels including Amazon & Ingram. Our flexibility and adaptability to your needs, coupled with our phenomenal services and staff, is just one of many reasons Outskirts Press is the only A+ rated and #1 rated self-publishing company according to the Better Business Bureau and Top Consumer Reviews, respectively.