Whether you spend your Thanksgiving with your family or your friends, in person or via video call, with a big meal at your table, or by volunteering at a community table, we wish you well! We are so thankful to be a part of our authors’ lives. We feel that appreciation every day—with every check-in call, every successful consultation, every book the moment it appears for the first time in stores—but today is an excellent opportunity to express that gratitude to you all. No matter where you are in your self-publishing journey, thank you for bringing Outskirts Press along with you!
Just over a hundred years ago, when “the war to end all wars” itself ended, President Woodrow Wilson proclaimed November 11, 1919, as Armistice Day, a day to honor those who bravely and valiantly fought in World War I. Then in 1954, after more wars, including a second world war, President Dwight D. Eisenhower made Veterans Day the annual celebration we know it as today: a time to honor all US veterans, regardless of when they served and sacrificed for our country.
So many veterans have trusted Outskirts Press to help them tell their stories to the world. So, as we do every November 11, this year, we once again THANK YOU—not only for your great love of country but also for that deep honor you have given us!
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Did you know that video is the fastest growing segment on the internet, and that YouTube is the second most popular search engine (second only to Google)? In many ways social media has become a largely video-centric world. Consumers of news, pop culture, marketing and other information are digesting a growing percentage of all their information in video form.
A book video is an advertisement for your book that doesn’t “seem” like an advertisement. Book video trailers help create awareness, engage with potential readers, and entice them to learn more about you and your book. Just as moviegoers might find themselves on the edge of their seats when watching a captivating movie trailer, so too might your readers enjoy your impactful book video trailer.
If you don’t have a book video that promotes your book and is available to view from YouTube and from your own personal Facebook page and/or author webpage, now is the time to start. With an instant 10% savings, now is the time to see your book make its movie debut!
Just enter promo code bkvdsaveten at check-out to save 10% on your custom Book Video Trailer before the red carpet rolls-up.
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Your book has mere seconds to attract a buyer’s attention nowadays, and first impressions rely solely upon the front cover.
When it comes to publishing a high-quality book, there is no doubt a well-designed cover is one of the most important elements. It must instantly entice the specific readers you are seeking. It must make them want to take a closer look at what’s inside. Once you’ve attracted the right audience, your cover must also impart vital information about your book: genre and content, tone or mood, and even the quality of the writing itself.
How do you create a book cover that meets those lofty goals? Lucky for you, we will do it for you for free! Right now and for a limited time, Outskirts Press is offering a FREE Custom Cover Design (valued at $399) with the purchase of your Ultimate or Full-Color publishing package! Simply enter promo code augfreecover at check-out to receive this valuable offer.
When you start today, we will also publish and distribute an Amazon Kindle eBook Edition of your book for free (a $299 value).
Discover why Outskirts Press is the A+ rated and #1-rated self-publishing company according to the Better Business Bureau and Top Consumer Reviews, respectively. Connect with an Outskirts Press Publishing Consultant today:
When authors decide on the best self-publishing company for their masterpiece, one critical area is sometimes overlooked: author royalties. It can be a confusing topic because many publishers use different definitions to define what “royalties” means and different formulas to determine how author royalties are calculated.
In the simplest terms of definition, “royalties” means the amount of money that is paid to the author for books that are sold.
How are Author Royalties Calculated? The formula used to calculate the author royalties often varies from publisher to publisher and that can make comparing Publishers X, Y, and Z challenging.
For instance, some publishers will pay a percentage directly off the Sales Retail Price of the book, regardless of how much the book costs to produce, or how much the trade discount is. In these instances, it is not uncommon for the percentage to be fairly low (in the 5%-10% range).
This formula sometimes works to the author’s detriment, however, since book printing and trade discounting play such an enormous role in the book’s overall profit and the author has no say in what the Suggested Retail Price is. Without any say in the matter, authors are often left at the publisher’s mercy.
On the other end of the spectrum are publishers that pay a percentage of the book’s profit, which is the amount left over after the printing costs and trade discounts have already been accounted for. In these instances, you will more often see percentages in the 50%-100% range.
Yes, there are some self-publishing companies, such as Outskirts Press, that pay the author 100% of the net profit of the book when it is sold through wholesale channels, such as Amazon and Barnes & Noble.
That royalty formula looks like this:
Suggested Retail Price – Trade Discount – Printing Cost = Book Profit
What is the Suggested Retail Price (SRP) of a Book? It’s just what it sounds like – the cover price as suggested by either the publisher or the author. While nearly all traditional publishers and almost all self-publishers set the SRP for the author there are a select few self-publishing companies that allow the author to set their own Suggested Retail Price. Outskirts Press is one of them; the only requirement is that the price being set by the author is above the sum of the trade discount and the printing cost. In other words, the Suggested Retail Price cannot be below what it costs to produce and sell the book. Makes sense, right?
Of course, the reason this is called the suggested retail price and not the final sales price is because retailers have the discretion to decrease the price (in the form of a sale) or increase the price (to improve their bottom line) if they choose to. But doing so has no affect on the amount the author ultimately receives, which is always set on the SRP.
What is the Trade Discount? This is the percentage of the book’s SRP that the retailer, wholesaler (if any), and distributor take to “handle” a book. It’s how they make money in the book industry. Every book that is for sale with a retailer has given a cut of its retail price to all the parties involved in the form of a trade discount.
What is the Printing Cost? In simplest terms, the “printing cost” is the per-unit cost of producing one book. The reason there is such a discrepancy between offset printing and print-on-demand, one-at-a-time printing is due to “economies of scale”. While that topic is beyond the scope of this article, we have a whole blog posting about the role economies of scale play with your printing costs, and you can read all about that here.
The benefits to choosing Outskirts Press don’t end with 100% author royalties, as important as that is. You also retain 100% of your book’s rights, and receive unlimited wholesale and retail availability thru channels including Amazon & Ingram. Our flexibility and adaptability to your needs, coupled with our phenomenal services and staff, is just one of many reasons Outskirts Press is the only A+ rated and #1 rated self-publishing company according to the Better Business Bureau and Top Consumer Reviews, respectively.
You can schedule a no-obligation consultation with one of our consultants at https://outskirtspress.com/consultation.html or you can select your package to start publishing right now at https://outskirtspress.com/self-publishing.html.
Get started today. People are waiting for your bestseller!
We all remember the fervor that overtook the publishing industry when eBooks hit the mainstream. Suddenly, it was the fastest-growing segment and everyone was anxious to make sure their books had an Amazon Kindle eBook Edition, a Barnes & Noble NOOK Edition, an eBook edition that was available on iTunes, and through Apple iBookstore, etc.
And the excitement of the new eBook market lasted for several years, in fact, to such a degree that some authors began publishing their books ONLY as eBook editions, because they liked the speed and convenience of it.
But then a funny thing happened. With the exception of a fortunate few (you know, the eBook authors you’ve read about in the news), eBook-only editions failed to reach the lofty promises of all that hype! It turns out, people still like touching actual books. So the publication of paperbacks and hardbacks jumped back into the fray, along with their newfound format–the eBook!
And then, almost overnight, another new format caught readers’ (or should we say listeners’) attention: audiobooks. With longer daily commutes, not to mention the convenience afforded by Audible, and the tendency of people to multi-task more than ever, audiobooks soon became the fastest-growing segment.
Add Large Print and/or multi-media-enabled editions, and traditional publishers were looking at greater complexities and thinner profit margins for each book they gambled on. Soon, in many cases, particularly for the “mid-listers,” traditional publishers were having to make tough choices about which format(s) they would publish/maintain, and which format(s) they would allow to “expire” (much to the chagrin of their authors). Without the zero-inventory convenience available through POD self-publishing, traditional publishers frequently could not justify the time/expense of supporting a growing family of formats for every book. It just stopped making economic sense.
Which is why more books are now self-published than are published by all the traditional publishers combined! With print-on-demand (POD) self-publishing, you never have to worry about your publisher expiring one of your editions, ceasing future print runs, or not helping you pursue each and every format you are interested in.
Hint: You should be interested in all of them.
After all, you never know whether the potential reader you reach via your marketing efforts is going to prefer a paperback, an eBook, a hardback, a large print edition, or an audiobook; so make sure all those choices are available. Once the initial cost of publishing each format is absorbed, the economies of scale in the POD self-publishing world allow authors to affordably maintain all the formats they want, for as long as they want.
Talk about a happy ending!
To learn more about publishing your book in multiple formats including paperback, hardback, Kindle eBook, iPhone/iPad eBook, Barnes & Noble Nook eBook, large print AND audiobook, contact Outskirts Press today. There are three convenient ways to connect:
Nearly all self-publishing companies offer writers an “incentive” to join their newsletter or mailing list. In most cases, this is the company’s own “Publishing Guide.” These guides vary from sleek sales brochures to informative books covering the process of self-publishing (typically with that particular self-publishing company).
Other self-publishers offer “white papers” or “tip sheets” or “advice columns” focusing on specific topics or obstacles an author may face when self-publishing a book. While often more informative (at least about said topic or obstacle), these white papers are usually much shorter, and therefore of less perceived value.
A few self-publishing companies combine their publishing guide with a robust collection of white papers and tip sheets to create a treasure trove of helpful resources for writers. The guide typically markets the company and its offerings, perhaps sheds light on the self-publishing and book marketing processes, and shines a spotlight on a successful authors. The white papers, advice columns, and tip sheets, on the other hand, identify core questions or issues facing many writers and offers suggestions or solutions to pave an author’s path toward publication and success.
Outskirts Press offers just such a Publishing Kit to new clients for free at the following link: https://outskirtspress.com/book-publishing.html#ebooks
Watch the video about the Publishing Kit below:
Your complimentary Publishing Kit contains:
- 7 Tips to Self-Publish Like a Pro
- The most recent book by Outskirts Press President Brent Sampson: Self-Publishing Questions Asked & Answered
- Our definitive publishing guide: Publish Your Passion
- Book shepherd one-sheet: Meet Your Publishing Consultant
- Author success white paper: 7 Highly Effective Rules for the Perfect Book Title
- Author guide: Author Photo & Biography Guide
- Author tip sheet: The Top 7 Marketing Elements to Include in Your Book
- Author guide: Which Book Format Should I Choose?
- Author white paper: How to Price Your Book
- Publishing white paper: Diving into Self-Publishing
- About Outskirts Press: Publishing brochure
- One stop shop: Custom illustration samples in color and black & white