The Importance of Custom Cover Design

Regardless of the content of your book, a thoughtful, beautifully-crafted cover plays an integral role in your book’s success. Many a self-published author (and many traditionally published authors as well!) lament that, while they poured their soul into every precious word, they didn’t give enough attention to the package. Well, looks matter.

Not convinced? Think about how you make buying decisions in your local supermarket. Perhaps you’re trying a new soup or selecting wine to go with dinner. How did you choose? Odds are it was an eye-catching label that drove you to pick up certain brands. Maybe you read a couple product descriptions, and then you placed the prettiest among them in your cart.

Readers choose books in much the same way. While they usually do read book summaries to help them make a decision, how do they decide which summaries to read in the first place? You got it – the cover! Professional custom cover design creates a number of advantages for your book in a crowded buying environment over plain looking covers:

  • Information. Custom covers convey important, specific clues to the reader about the content of your book. Clues imparted by color, theme, fonts and more, all tailored to your book, will instantly help buyers determine what your book is about and if it’s a good fit for their reading habits and preferences.
  • Credibility. Professionally designed book covers immediately prove to the reader – whether they’re aware of it or not – that the same care that was put into beautiful cover art was also taken in the writing of the book. It sends an instant message about quality – and you’ll want readers to perceive high quality right up front!
  • Visibility. While you may know your book is of high quality, if readers ignore it due a poor cover design, all that sparkling content won’t matter. A custom crafted cover gets a potential book buyer to slow down for a second or two, which greatly increases the odds they’ll investigate further. It’s the first and most important step to securing a sale.
  • Targeting. An important function of your book cover is not just to appeal to any reader, but to appeal to the specific type of reader your content is intended to entertain or inform. For example, when creating a custom cover for a romance novel intended for young adults, a professional cover artist will take a vastly different approach than he would when creating a cover for a romance geared toward middle-age readers.
  • Marketability. A book and its cover add up to more than the sum of their parts. Compelling content – packaged with an appropriate, targeted and smartly tailored book cover – makes for a marketable book that stands far better odds of selling than a strong book with a weak cover.

A professional custom book cover creates an attractive self-publishing package that readers will want to put in their shopping cart. While there’s never a guarantee that your stunning new artwork will immediately lead to an explosion in book sales, a poorly designed cover is all but guaranteed to get passed by time and time again. And, the best part about a custom designed book cover is that you don’t need an entire team of marketing gurus to make it a reality. One knowledgeable and skilled cover designer is all you need!

Watch this video to see a small sample of the amazing custom covers we designed for a few of our successfully published authors at Outskirts Press.

So, are you ready to publish your masterpiece with the A+ rated and #1-rated self-publishing company according to the Better Business Bureau and Top Consumer Reviews, respectively? If so, connect with Outskirts Press right now in whatever manner is easiest for you:

“The cover is awesome and the replies were highly responsive.” — Sue Westgate, author of Pawwell Jensten The Galaxy of ELL

 

Congratulations to Becky Kueker’s Award-Winning Cover Design

Book_Cover_AwardsCan a custom cover make your self-published book an award-winning book? The answer is a resounding “Yes!” Just ask Becky Kueker, who’s book, A Classic in Clown Shoes, was determined by TopShelf Magazine to feature the winning cover in the self-published non-fiction category.

After ordering the Professional Custom Cover Design option for her book with Outskirts Press, Becky went one step further and engaged the services of our Marketing Research Option. The 37,000+ readers and followers of this very blog were presented with all the details of the book and the author and presented with two different cover designs. A public poll allowed everyone to choose their favorite and, if they wished, provide personal feedback to Becky and the cover designer.  See that posting here.

76% of the voters chose the winning cover. Becky thanks you for your help and feedback.  Let’s learn a little more about her…

Becky is a Tucson-based, nationally known speaker and author traveling around the U.S. providing presentations that relate to her personal journey about retirement and long term financial planning. She retired from a 20-year career as a partner in a woman-owned, commercial architectural and interior design firm. Leading business development and forming strategic relationships with Fortune 500 companies around the world, she also chaired the firm’s Corporate Advisory Board. Becky was named a top Woman of Achievement, received the “Star Catchers” Award from St. Louis County Library, and is a recipient of the YWCA President’s Award honor. Becky is the author of the highly popular book Hiding in My Pajamas.

Let’s take a look at that winning cover, shall we?

Love, Life and Money: a hilarious journey of coming to terms with a brand new you.

Becky Kueker thought she had it all, publishing a new book, Hiding in My Pajamas, three years ago, and launching a national speaking career traveling the country at 75. What more could you ask coming off a two year low after she retired struggling with the emotional stereotypes that deal with retirement and aging. It was not until a complicated surgery requiring six months in a wheelchair and endless rehab, turned her life in a new direction she could never have expected. Fighting fear, depression and the realization that she would once again have to start over, Becky shares her journey facing a new beginning discovering that it’s laughter that changes everything. Meeting passionate people who inspired her, chapters are filled with poignant stories from women and men who have proven that aging does not have to define you and new beginnings are possible. Their stories are powerful and highlight the determination it takes to live your best life and what the passage of time means to how capable we are of embracing change. Not being financially prepared for retirement has become a national epidemic. Her chapter, Learning to Live After Retirement, features stories from those who were unaware that not planning was just speculating and rolling the dice on what might be. The shock that their savings will not be sufficient to retain the lifestyle they lived before offers a glimpse of a generation not prepared. Interviewing her husband and other men about retirement and aging highlights the unexpected marital turbulence that finds its way into very personal struggles that no one saw coming.

Congratulations from all of us at Outskirts Press, Becky!

See all the details at TopShelf Magazine here.
Order the book for up to a 50% discount at Outskirts Press here.

Interested in publishing your own award-winning book with professional services like custom cover design and market research available? Visit Outskirts Press today.

The Importance of Custom Cover Design

Regardless of the content of your book, a thoughtful, beautifully crafted cover will play an integral role in the success of your book. Many a self-published author (and many traditionally published authors as well!) lament that, while they poured their soul into every precious word, they didn’t give enough attention to the package. Well, looks matter.

Not convinced? Think about how you make buying decisions in your local supermarket. Perhaps you’re trying a new soup or selecting wine to go with dinner. How did you choose? Odds are it was an eye-catching label that drove you to pick up certain brands. Maybe you read a couple product descriptions, and then you placed the prettiest among them in your cart.

Readers choose books in much the same way. While they usually do read book summaries to help them make a decision, how do they decide which summaries to read in the first place? You got it — the cover! Professional book cover art creates a number of advantages for your book in a crowded buying environment over plain looking covers:

  • Information. Custom cover art conveys important, specific clues to the reader about the content of your book. Clues imparted by color, theme, fonts and more, all tailored to your book, will instantly help buyers determine what your book is about and if it’s a good fit for their reading habits and preferences.
  • Credibility. Professional cover art immediately cues the reader — whether they’re aware of it or not — that the same care that was put into beautiful cover art was also taken in the writing of the book. It sends an instant message about quality — and you’ll want readers to perceive high quality right up front!
  • Visibility. Of course, you know your book is high quality, but if no one notices it, all that pithy content won’t matter. A custom crafted cover gets a potential book buyer to slow down for a second or two, which greatly increases the odds they’ll investigate further. It’s the first and most important step to securing a sale.
  • Targeting. An important function of your book cover is not just to appeal to any reader, but to appeal to the specific type of reader your content is intended to entertain or inform. For example, when creating a custom cover for a romance novel intended for young adults, a professional cover artist will take a vastly different approach than he would when creating a cover for a romance geared toward middle-age readers.
  • Marketability. A book and its cover add up to more than sum of their parts. Compelling content — packaged with an appropriate, targeted and smartly tailored book cover — makes for a marketable book that stands far better odds of selling than a strong book with a weak cover.

A professional custom book cover creates an attractive self-publishing package that readers will want to put in their shopping cart. While there’s never a guarantee that your stunning new artwork will immediately lead to an explosion in book sales a poorly designed cover is all but guaranteed to get passed by time and time again. And, the best part about compelling book cover art is that you don’t need an entire team of marketing gurus to get noticed. One knowledgeable and skilled cover artist can make a huge difference in online traffic to your book — and that makes a huge difference in sales.

 

One Click, Zero Worries: Worry-Free, All-Inclusive Publishing at the Click of a Mouse

You’ve slaved over your manuscript for months and finally you see a light at the end of the tunnel. It won’t be long before it’s off to the presses … right?

Wait! Have you hired a book editor yet? What about your book formatting — have you chosen a layout? Have you nailed down your cover design? What about your book marketing approach? There are so many tasks necessary to take your work from “manuscript” to “published book” to a successfully selling book … and for many, it’s overwhelming.

With a One-Click Publishing Suite from Outskirts Press, a single click of the mouse instantly pulls together everything needed to polish and format your manuscript, send it to print, get the word out and start selling. Even better, One-Click Publishing is designed to tailor distinct services to authors in a variety of book genres. While every package addresses the publishing and marketing needs of a specific genre, every One-Click self-publishing author can count on receiving dozens of priceless benefits:

  • Free author’s copies
  • Professional copy editing
  • Interior formatting
  • Custom cover design
  • ISBN and barcode
  • International Ingram, Baker & Taylor, and Betram wholesale distribution, including Amazon, Barnes & Noble and 25,000 other retail locations
  • One-on-one author support
  • 5 hours of Personal Marketing Assistance
  • Author maintains 100% rights and copyright, and enjoys industry-leading profit margins
  • And many more publishing and marketing services and resources vital to success in your genre!

These full-service packages come preloaded with everything necessary to make your publishing dreams come true at an exceptional value. All you need to do is click the mouse and voila — you’re on your way to becoming a published author. Available genre-specific One-Click Packages include:

While our Ultimate Black and White and Full-Color packages can be enhanced with additional service purchase options for marketing and promotion, One-Click Publishing is truly all-inclusive. They are the only publishing bundles that automatically also include coveted marketing options such as Author Platform Set-up Through Social Media, Google Books Preview, Book Video Trailer, Amazon Author Profile, Amazon Listing Enhancement and much more.

By purchasing a One-Click option, you get peace of mind knowing that you are getting the publishing and marketing options that are essential for the genre you have chosen.

 

Would you like help choosing your best self-publishing option? Connect with Outskirts Press now in whatever manner is easiest for you:

 

Good Company: You’re Not Alone When You Publish with Outskirts Press

Whether you’ve published multiple books or are researching the possibilities, you have probably noticed just how many decisions there are to weigh in the creation of a successful book. Even with a complete draft manuscript in the bag, there’s still the cover design, editing, book formats and marketing to consider.

Since few people are experts on all—or even any one—of those aspects of self-publishing, it’s easy to become overwhelmed with the unknowns and the pressure of making the right decision in the face of them.

Just know that when you publish with Outskirts Press, you’re never alone. We have teams of professionals with niche expertise to help you navigate every step in the process.

  • Ghostwriter. Should you need help crossing the finish line or heavily editing your rough draft, we can put you in touch with one of our trusted ghostwriting partners for one-on-assistance.
  • Production. Our production artists and tech gurus will ensure your book is properly formatted to your preferences and to the specifications of each selling platform. Once your book is perfect, our team will get it onto each platform so you can start selling.
  • Cover Designer. You can select a template-based book cover and tailor it to your needs. However, if you need or desire a level of customization that can’t be provided in a template, our talented cover designers will create an eye-catching cover that will give you a distinctive edge.
  • Editor. Our editors eat, breathe and sleep the written word. Their eagle eyes will catch errors and inconsistencies that are invisible to mere mortals.
  • Marketing Assistant. The modern marketing environment is complex, with virtual bookstores taking the selling process from the old-fashioned, one-on-one approach to techniques that reach all corners of the globe in an instant. Our marketing pros can help you use the tech tools available to you to level the playing field in the book marketplace.
  • Publishing Consultant. Helping you coordinate it all are your Publishing Consultant and Author Representative, knowledgeable advisors who are dedicated to you and your unique project.

Not sure where to start? Connect with your team! Reach out to an Outskirts Press Publishing Consultant at 1-888-672-6657 or via the live chat option on our website. You can even schedule a meeting directly with a Publishing Consultant via the following link – Schedule a Consultation.

 

Get Professional Writing Help With the Writing Consultation Option!

Every writer needs a jump-start at one time or another. If you’re struggling with certain aspects of your book or you’ve simply run out of steam, the Writing Consultation service from Outskirts Press may be just what you need to fine-tune your writing and get your book back on track. This is your ticket to becoming a published author!

In a Writing Consultation with one of our professional writers, you have a one-on-one brainstorming session to address the writing issues that have slowed your progress…or ground it to a halt. Our consultants are experienced writers with a thorough knowledge of grammar, composition, and other writing building blocks. You’ll also receive valuable advice and a plan of action for moving forward.

For $99 per one-hour block, you can use your Writing Consultation time to:

  • Troubleshoot plot, characters, technique, or execution of your ideas
  • Work through writer’s block
  • Take inventory of usable book materials
  • Organize book ideas into a usable outline
  • Get ideas on how to proceed with a book
  • Gather ideas on how to finish
  • Negotiate tricky passages
  • Ask for general writing advice
  • Get help moving to the next step in writing

Afterward, your writing consultant will provide a follow-up summary of your meeting, along with constructive information you can use to overcome personal writing obstacles and regain your forward momentum.

For more information and help choosing your best self-publishing options, contact an Outskirts Press Publishing Consultant in whatever manner is easiest for you:

 

One Click, Zero Worries: Worry-Free, All-Inclusive Publishing at the Click of a Mouse

You’ve slaved over your manuscript for months and finally you see a light at the end of the tunnel. It won’t be long before it’s off to the presses … right?

Wait! Have you hired a book editor yet? What about your book formatting — have you chosen a layout? Have you nailed down your cover design? What about your book marketing approach? There are so many tasks necessary to take your work from “manuscript” to “published book” to a successfully selling book … and for many, it’s overwhelming.

With a One-Click Publishing Suite from Outskirts Press, a single click of the mouse instantly pulls together everything needed to polish and format your manuscript, send it to print, get the word out and start selling. Even better, One-Click Publishing is designed to tailor distinct services to authors in a variety of book genres. While every package addresses the publishing and marketing needs of a specific genre, every One-Click self-publishing author can count on receiving dozens of priceless benefits:

  • Professional copy editing
  • Interior formatting
  • Custom cover design
  • ISBN and barcode
  • International Ingram, Baker & Taylor, and Bertram wholesale distribution, including Amazon, Barnes & Noble and 25,000 other retail locations
  • One-on-one author support
  • 5 hours of Personal Marketing Assistance
  • Instant eligibility for the $1,500 Best Book of the Year Award and Grand Prize
  • Author maintains 100 percent rights and copyright, and enjoys industry-leading profit margins
  • Free author’s copies
  • And many more publishing and marketing services and resources vital to success in a chosen book genre!

These full-service packages come preloaded with everything necessary to make your publishing dreams come true at an exceptional value. All you need to do is click the mouse and voila — you’re on your way to becoming a published author. Available genre-specific One-Click Packages include:

While our Ultimate and Full-Color packages can be enhanced with additional service purchase options for marketing and promotion, One-Click Publishing is truly all-inclusive. They are the only publishing bundles that automatically also include coveted marketing options such as Author Platform Set-up Through Social Media, Google Books Preview, Book Video Trailer, Amazon Author Profile, Amazon Listing Enhancement and much more.

By purchasing a One-Click option, you get peace of mind knowing that you are getting the publishing and marketing options that are essential for the genre you have chosen. Would you like help choosing your best self-publishing option? Connect with Outskirts Press now in whatever manner is easiest for you: