Congratulations to Andrew Ceroni’s Book-Cover-of-the-Month Award!

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Can a custom cover make your self-published book an award-winning book? The answer is a resounding “Yes!” Just ask Andrew Ceroni who’s book, Special Means, just won June’s Book-Cover-of-the-Month Award!

As a three-time Outskirts Press Best Book of the Year winner, Andy knew expectations were high for his latest novel so he elected to once again include the Professional Custom Cover Design option for his book with Outskirts Press.

And we’re happy to say, the results speak for themselves!

Summary

CIA agents must play catch-up in order to stop powerful men in Homeland Security and the Defense Department from overthrowing the President and his administration.

Escalating gang violence in Denver, Colorado, and in other large U.S. cities captures the attention of the first term President. He wants a solution, and he wants it NOW—but legislation takes years. The Director of Homeland Security suggests that the remedy to the deteriorating situation may be a highly classified program deep within the special charter of FEMA known as Annex K. This deep-black program, nicknamed STARDUST, would be executed beneath the heaviest cloak of secrecy and without the informed consent of Congress.

When the CIA sends Agent Dave McClure to Denver to investigate inexplicable lethal violence being waged with advanced weaponry against organized street gangs, McClure discovers that what has been unleashed is a sinister solution far worse than the problem. He unearths a nightmarish plot to do much more than eliminate gangs in America—rather, it’s an attempt to seize the military district of Washington and overthrow the federal government. McClure’s own life is now at especially high risk, and the CIA must act quickly and with overwhelming force.

But time is short…and the clock is ticking!

About the Author

About the Author: ANDREW CERONI served a distinguished career as a Senior Supervisory Special Agent in the conduct of global counterespionage and antiterrorism operations. He received his BS degree from the U.S. Air Force Academy; MA from Case Western Reserve University; and studied several foreign languages at the University of Maryland, MD. He is a member of the Authors Guild and lives in Colorado with his family.

Congratulations from all of us at Outskirts Press, Andrew!

Order the book for up to a 50% discount at Outskirts Press here.

Interested in publishing your own award-winning book with professional services like custom cover design? Visit Outskirts Press today.

Outskirts Press Congratulates Author Guido Roberto Deiro For His Recent Appearance on PBS

As the world slowly (hopefully) begins its recovery from an international pandemic that has forced millions of people to shelter for months, the self-publishing industry continues to flourish. Perhaps it is due to the combination of extra time, increased saving habits (which shot from approximately 5% to over 30% in the United States between the first and second quarter), and the proliferation of worldwide catastrophes and causes–which have ranged from an unprecedented virus outbreak to an unprecedented unification of people from all walks of life demanding the overdue resolution of racial inequality.  We are living in a time of big moments. And nothing cements into time big moments quite like big books.

Outskirts Press authors have always been able to secure amazing levels of exposure for their self-published books, whether it be a TNT-series starring Star Trek alum Chris Pine or an inspirational documentary based upon an inspiring woman’s autobiography/self-help book. And while we are sure to see a fair amount of books about COVID-19 and Black Lives Matter in the coming months (and we look forward to helping those authors with all of them), today we’ll shine the spotlight on a book that, while it may not be as culturally relevant, is still an amazing story in its own right. So much so, that Outskirts author Guido Roberto Deiro was recently interviewed for an American Masters documentary on Mae West, which aired two days ago on PBS.

The book that led to the interview, Mae West & The Count, takes you inside Mae’s relationship with the man who launched her career and stole her heart.

Set in the first half of the 20th Century, this is the heretofore untold story of the torrid romance, lust-filled five-year marriage, and entwined show business careers of the Vaudeville headliner “Deiro” and the “Queen of Camp” Mae West.

Unpublicized by mutual agreement, the improbable, humorous, and often heartbreaking, personal and professional relationship between the Italian nobleman, who rose to “rock-star” fame, and the Brooklyn-born fifth-grade dropout who became a show business legend and an icon of sexual freedom, is intimately and elegantly exposed in this volume.

About the author

Retired after successful careers in casino gaming, aviation, and real estate sales, Guido Roberto Deiro resides with his wife, Joan Marlene, at their estate Villa Kismet in the outskirts of Las Vegas, Nevada. The writing of Mae West & The Count – Love and Loss on the Vaudeville Stage came about because of an instruction given to the author by his father, Count Deiro, shortly before his father’s demise: “Never forget that I introduced and made popular the piano-accordion, and tell everyone, including someday your children, who I was and what I did with my life. And if Mae West ever says anything to you, I want you to listen to her…she could have been your mother.” The author hopes that the publication of this biographical novel meets his late father’s imperative.

For more information about the book or to purchase directly from the publisher for up to a 50% discount, click here.

Congratulations on your PBS interview, Guido. And for memorializing such a romantic yet complicated tale. We’re sure your father would be proud!

Free Shipping (and a Social-Distancing Book Marketing Guide) for Outskirts Press Authors

Book marketing may have changed, but it doesn’t have to stop. These are tragic times to be certain, but as everything from home-based Saturday Night Live sketches to Taylor Swift donations demonstrate, the human spirit prevails, and with it comes one undeniable fact: Human beings survive, adapt, evolve, and excel. They seek human connections, and they live to bring peace, joy, education, and entertainment to one another. Books have been doing exactly that for centuries.

And throughout May, published Outskirts Press authors can add one more item to their home-shopping/home delivery list : author’s copies and free shipping!*

*That’s right, with every 50+ book order in the same format, not only can you enjoy free shipping within the continental United States, but you will also receive our definitive guide to book marketing during the coronavirus pandemic:  10 Social Distancing Book Promotion Ideas

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Free shipping on 50 (or more) copies and 10 ways to market them! The more you order, the more you save on author’s copies (discounts begin at just 100) AND free shipping! Click here to order your author’s copies now and get a head-start on virtual book marketing this summer. No promotion code is necessary.

Ingram Book Wholesaler’s “Integrity Service Alert” Goes Into Effect Today

Today, April 27, 2020 marks the day Ingram (the largest book wholesaler) begins to remove books from distribution that do  “harm to buyers and affects the reputations of” publishers, libraries, and retailers.

That’s a pretty broad and generic statement, so what does it actually mean? In the most general sense, it most likely means if you published through a full-service self-publishing company, your book is safe since most of them vet manuscripts in advance of acceptance (with the help of an actual human being).  For instance, when asked, an Ingram representative specifically informed Outskirts Press that Ingram had not identified any Outskirts Press books that would be removed.

On the other hand, for authors who submit manuscripts to automated online publishing platforms where the whole thing is done by lunch, you may have a greater concern since there was no human vetting process. “Automated publishing” accepts just about anything because their product isn’t your book, it’s you.

And that’s the problem. Automated, “free” online publishing platforms are making it possible for nefarious or unscrupulous individuals or companies to profit from publishing what Ingram identifies as content that “lacks integrity.” To that end, Ingram is positioning itself to be a “quality gatekeeper”, a role that has been sorely missing in the publishing industry since the advent of automated online publishing platforms.  In other words, books that were published neither to educate nor entertain, but to make a “fast buck” through an automated publishing platform are most at risk of being removed starting today.

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Photo by Skitterphoto on Pexels.com

First Amendment pundits may be inclined to cry “foul” and wave their free speech cards, but Ingram’s use of “harm to buyers and affects the reputation of…” is not a subjective matter of opinion or free speech, but an empirical definition of value and quality. This is an important distinction that few humans have trouble making, but one that even fewer computers can make.  For instance, no human would accept 200 blank pages titled “Scrapbook” as a legitimate manuscript, but a computer would consider 200 blank pages to be perfect. After all, there would be no mistakes, no copyright violations, an no libelous content!

To support that point, Ingram’s notification, which was sent to all the publishers for whom they distribute books worldwide, listed some examples of content lacking integrity, starting with number one:

1. Content containing 90-100% blank pages like notepads, scratchpads, journals, or similar type content.

2. Summaries, workbooks, abbreviations, insights, or similar type content without permission from the original author. For example: A Summary of J.K. Rowling’s Harry Potter and the Chamber of Secrets.

3. Content that mirrors/mimics popular titles, including without limiting, similar covers, cover design, title, author names, or similar type content.

4. Content that is misleading or likely to cause confusion by the buyer, including without limiting,inaccurate descriptions and cover art. For example: A book with a cover design that does not match the interior content; a cover that appears to be for a product other than a physical book.

5. Content listed at prices not reflective of its market value. For example: a blank journal listed at $99.99.

6. Content scanned from original versions where all or parts contain illegible content to the detriment of the buyer.

7. Content created using automated means or mass-produced processes.

These are all examples of books commonly accepted through automated online publishing platforms, but are rarely accepted by full-service self-publishing companies with a human vetting process, which is in place for precisely this reason – to protect writers and readers.

Therefore, the question legitimate authors who use automated publishing platforms may want to ask themselves is this:  Is that the company I want to keep?

 

 

Virtual Book Marketing in a Self-Isolated World

Even though Covid-19 may have brought the majority of the world to a virtual standstill (figuratively speaking) that doesn’t mean your virtual book marketing has to stop (literally speaking). In fact, with many of us finding ourselves with a bit more time on our hands, right now is the perfect time to double-down on book marketing tactics that replace the physical world with the digital age.

Here are 5 ideas to get you started right now (from the safety of your home, of course).

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Photo by Edward Jenner on Pexels.com

1. Throw a Zoom Launch Party

Zoom is certainly in the news a lot nowadays. Even though the video conferencing app has been around for a while, the recently imposed “stay-in-place/work-from-home” mandate affecting millions has created unprecedented demand for the digital platform. Its user base has soared, and with it, a new phenomenon known as “Zoom Bombing” in which nefarious individuals drop into pre-scheduled video conferences unannounced to wreak havoc. But such shenanigans shouldn’t prevent you from taking advantage of this new shift in marketing philosophy.  A Zoom Launch Party is easier and less expensive to launch than a physical party and has the potential to reach more people more efficiently. Plus, with the ability to widely distribute a link to your webpage or Amazon sales page, a Zoom Launch Party could very-well be more successful, too. In fact, it may be your go-to book launch platform even when things return to normal — er, make that Zormal?  For more about this app, visit their website.

2. Hold a Social Media Contest

One of the best ways to increase reader engagement on any of your social media platforms is by holding a contest. What’s the prize for the winner? An autographed copy of your book, of course! What sort of contests can you run? What sort of third-party applications handle contests for you? How do you even create a social media contest?  You’re in luck! Google has all those answers, and more, when you simply type “social media contests” into their search engine.

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Photo by Pixabay on Pexels.com

3. Take Part in Facebook Groups or Start Your Own

Facebook Groups are Subject- or Geographic-Based Communities on the world’s largest social media platform. That means there are usually (or potentially) lots of participants, regardless of how niche your subject matter seems or how isolated you feel nowadays. And the best news is, if you cannot find a group for you, you can simply create your own. Visit Facebook Groups to get started.

4. Guest Post on Other Blogs

More people are reading more blogs during self-isolation because they’ve got to stop reading about coronavirus sometimes, right? And that means more bloggers are getting more followers than ever before. But with more eyeballs comes an even heavier responsibility to create more content. What is a blogger on the verge of going viral (in a good way) to do? Solicit help! And that’s where you come in. Conduct a Google search to find blogs on your book’s subject matter and then reach out to those bloggers with offers to write guest posts for their blogs. You’ll be surprised at how often they are grateful for the help — and you get to plug your book to their entire readership in your “Byline Box.” It’s win-win. Here’s a marketing tip sheet to help you with the steps.

5. Learn Everything There is to Know About Book Marketing on Amazon

Tired of Netflix bingeing and Covid-19 news briefings? Enjoy this 60-minute “Blast from the Past”  webinar interview with Outskirts Press president Brent Sampson. Watch as the the award-winning author of the Amazon bestseller, Sell Your Book on Amazon, shares everything there is to know about marketing your book on Amazon. It may be nearly a decade old, and some of the information is outdated, but many of the strategies are just as effective today as they were when this interview was recorded in 2011. Enjoy. And stay safe out there!

When you are ready to write, publish, and market your masterpiece with the A+ rated and #1-rated self-publishing company according to the Better Business Bureau and Top Consumer Reviews, respectively, visit OutskirtsPress.com.

 

 

Review Blurbs for Self-Publishing Authors

Positive book reviews are great for any book, and they are particularly helpful for self-published books, where the quality from book to book can be so disparate that readers often rely upon online reviews from either 3rd party readers or established reviewers to help them make their purchasing decision.

Enter Kirkus, Foreword, and Blue Ink, three established magazines that cater to book buyers, wholesalers, libraries, and readers as the sources for unbiased book reviews. All three offer guaranteed book reviews, if you know how to get them. And as we’re about to demonstrate, getting a positive book review from a source like this can provide an author with an arsenal of promotional power.

See Exhibit One, below, the Blue Ink review of Brad Anderson’s When Is Sylvia Wallace? (Outskirts Press, 448 pages).

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How many blurbs or excerpts can you extract from this review for the purposes of marketing? Let’s see…

“…adrenaline-fueled thriller…”
“The pacing is relentless…”
“…a highly appealing fusion of time-travel adventure and post-apocalyptic thriller…”
“…impossible to put down.”

Can’t you see any one of those excerpts featured predominantly above the title? Or all of them on the author’s webpage and used in all promotional material (blurbs like that are particularly effective on posters). We can! What’s more, once you’ve received a review like this, with blurbs like that, you can parlay them for the remainder of your career to further enrich your author biography on future book covers, your author webpages, and your online social media author profiles — all of which helps you promote your “author platform” and all your future books, too.

Speaking of books, Brad Anderson is the author of 9 books (so far) with Outskirts Press, including the award-winning Guardians Trilogy. Brad Anderson lives and works in San Antonio, Texas. He spends most of his longer vacations hiking and camping in America’s National Parks, including Guadalupe Mountains National Park. Anderson is the author of Ribbon Falls, After the Falls, and The Janus Project, among others. Visit him at https://outskirtspress.com/guardians.

Congratulations on a great review, Brad, and on an amazing writing career. We’re with you.

To join us, and Brad, on your own writing, publishing, and award-winning adventure, visit OutskirtsPress.com today.

 

Self-Publishing Author Success Story: Maureen Scanlon

author (5)Outskirts Press takes great pride in celebrating the accomplishments of our successful authors, and today we celebrate all the media and marketing success author Maureen Scanlon has enjoyed since publishing her book, My Dog is More Enlightened Than I Am last March.

Maureen Scanlon is the founder and CEO of Maureen Scanlon Life Coaching. She is an author, relationship expert, motivational speaker, positive change integrator, and spiritual coach who has successfully helped many people, from experienced professionals to young adults, make positive changes to overcome past experiences and negative thinking. When Maureen is not working to change the world, you can find her at home relaxing in Mesa, Arizona, with her husband, Dennis, and her furry babies, Jade and Brodie. She is also the mother of three adult children and grandmother to three grandchildren whom she adores.

TV appearances:

Radio, podcasts:

Magazines and Features:

About the Book:

cover (39)My Dog is More Enlightened Than I Am

Most of us go through our daily routines oblivious to the beauty of life and others around us—oblivious of the impact we have on the world. So it’s only natural that we consider patterning ourselves after our pets! These beautiful furry creatures are fully connected to their highest selves while giving unconditional love to those who cherish and care for them. By taking our lead from the animals in our lives, we learn how to live our best and fullest lives as well.

My Dog Is More Enlightened Than I Am examines the ways we all struggle and experience difficulties in our journey. You will learn to understand the lessons and meaning behind each past moment you have endured thus far and how to change your mindset and focus on the change you can make. You will come to admire the ways our animals live a life of purpose and how to be more like them.

This heartfelt, enlightening guide also offers tips on relaxation, spontaneity, developing an appreciation for our differences, caretaking, and nurturing relationships. Readers will feel a renewed sense of well-being and knowledge of how to embrace the journey like the pure souls of our furry companions.

Congratulations, Maureen! You’re an inspiration.! And so is your book!

Are you ready to publish your masterpiece with the A+ rated and #1-rated self-publishing company according to the Better Business Bureau and Top Consumer Reviews, respectively?

Start Publishing Today

The Top 10 Reasons to be Thankful for Self-Publishing

As Thanksgiving draws near, it’s time to take stock of everything there is to be thankful for. Family, friends, love, laughter … and being a published author (or the opportunity to be published soon). There’s never been a better time to be a writer. Here are just a few reasons we should all be thankful to be self-publishing in these exciting times:

  1. eBooks. Just having the ability to offer books in an easy-to-order format has opened up a massive sales channel for independent authors. As readers move from hardcopy to electronic books, the ability for anyone to get their book in front of these customers is priceless exposure — and offering an ebook is easy.
  2. Social media. When knocking on doors, making phone calls, buying ads and getting media coverage aren’t on your busy holiday calendar, reaching out to large audiences is still achievable, thanks to social media sites like Facebook, Twitter, LinkedIn, Instagram and more. Author pages can be set up quickly, so you can let others know about your book from the comfort of your home.
  3. Author webpages. An author website can be created for free on many drag-and-drop website building platforms and most full-service self-publishing companies, such as Outskirts Press, provide a webpage to every author who publishes with them. You can easily provide this link to prospective readers so they can purchase your paperback, hardback, eBook, or even your audiobook on iTunes.
  4. Blogging platforms. The advantage of being an author is that you can put your writing skills to great use in your marketing. A personal or professional blog is a great way to raise your profile online, interact with readers and make valuable connections with others in the publishing industry. If you don’t have a blog, start one today for free on WordPress.
  5. Power of the press. Book announcements have come a long way in recent years. In an instant, a press release distribution service can get your book announcement to thousands of relevant news organizations worldwide. Plus, with the internet as a valuable research tool, an author can very quickly gather specific publications and broadcast media to target with personal contact.
  6. Goodreads. Self-published authors can easily make use of many selling tools on the Goodreads platform to foster relationships with readers, promote their books and sell more copies.
  7. Support when you need it. Traditional publishing houses typically provide a marketing push upon a book’s release but withdraw support as time goes on — especially if a book falls short of lofty sales goals. This doesn’t mean the window for success has closed; it only means the publisher no longer supports the author. Many of those authors now have the flexibility to pursue self-publishing when their rights revert back to them from the traditional houses. And they’re discovering that when they’re in charge — as all self-publishing authors are — they have the power to tweak their marketing approach, and keep more of the profits at the same time. It’s never too late to self-publish and market your way to success!
  8. AudioBooks. Back in the day (like 4-5 years ago), eBooks were all the rage. But the Internet never sits still, and what was a rising wave for eBooks just a few years ago has turned into a tsunami for AudioBooks as we enter the third decade of this new millennium. And no wonder! Between iTunes and Amazon, finding and listening to Audiobooks has never been easier, and publishing an audiobook is just as simple.
  9. YouTube. Everyone knows the number 1 search engine on the Internet is Google. But Google also laid claim to the number 2 search engine when they purchased YouTube for $1.65 billion in 2006 (granted, YouTube wasn’t the juggernaut it is today).  Video is quickly overtaking text as the medium of choice on the Internet, and YouTube is leading the way. Fortunately for self-publishing authors, it’s easier than ever to create a book video and upload it to YouTube to grab some of those viewers (and potential book buyers).
  10.  Amazon. Nowadays, the world’s largest retailer may be more concerned with making money than supporting authors (as revealed in this New York Times article), but there is still something to be said when a self-publishing author can be a #1 bestseller on the world’s largest bookselling website.

As this decade comes to a close, it is clear that self-publishing has changed in positive ways over the past ten years. We live in exciting times, indeed. And as we begin our 18th year of helping writers become published authors, Outskirts Press is thankful to be a growing part of this modern publishing renaissance — and thankful for authors like you who are paving the way!

How would you feel about publishing your masterpiece with the A+ rated and #1-rated self-publishing company according to the Better Business Bureau and Top Consumer Reviews, respectively?

Very Good!

5 Top Tactics for Successful Book Marketing

We talk a lot about book publishing on this blog. We cover promotions, discounts, new publishing options. Sometimes marketing takes a backseat because, let’s face it, every book and every author is slightly different. It’s challenging to arrive upon hard and fast rules that will work for everyone (although 5 hours with a personal marketing assistant is pretty close, because of the personal nature of the marketing plan and 1-on-1 follow-up).

But given our nearly two decades of experience helping writers become published authors at Outskirts Press, we have been able to identify five top marketing tactics that can help authors find the success they are looking for. Here they are…

  1. Social Media – We know, we know. We mention this a lot. And you’re either already interested in social media marketing, or you aren’t.  And by interested, we mean, you find yourself engaging in social media in your free time.  If you naturally gravitate away from social media, you won’t have success marketing your book this way because, even though it is mostly free, it is also time consuming. And the only way time consuming things are profitable or “successful” is if you’re having fun doing it anyway. Fortunately, the term “social media” has become so broad nowadays that you have a pretty good chance finding something you like. You might find success on one platform but not another.  Lots of people spend lots of their free time on Facebook when they can’t imagine anything more annnoying than Twitter.  You’re usually either a Pinterest fan or a SnapChat fan. So instead of trying to cover all the social media platforms simultaneously, engage onlywith  the platform(s) that you want to be on when you’re not promoting your book.  Your fans or followers or friends will start to get to know the writer behind the book and before you know it, casually promoting your book from time to time won’t strike them as quite so gratuitous.
  2. Blogs – In some circles, blogging can fall into the more broad catch-all term of “social media” but blogging is a special kind of artform, and therefore a different opportunity, especially for writers.  Since blogging already features the medium you are promoting (the written word), blogging is a natural promotional platform for many authors.  Writers typically love to write, and most people are by defition of the “instant-gratification” variety.  Well, blogs are the perfect combination of those elements.  You can be writing at 9am and be “published” on your blog at 10am. And the more followers or subscribers you have, the more (and more immediate) the feedback is that will you receive. This, in turn, often fuels bloggers/writers to submit content to their blogs even more frequently, which, in turn, feeds the voracious appetites of their growing subscriber lists.  Talk about a virtuous circle!
  3.  Email – If you read any “cutting edge” marketing articles, or find yourself speaking with a marketing expert under 30, you might think email marketing is dead.  Statistics show, however, that nothing can be further from the truth. For one, if your potential customer doesn’t use their email account anymore, they also aren’t going to read your book. If their attention span is only capable of 140 characters at a time, what chance do you have to attract them to your 700-page book? Those aren’t your buyers, so don’t try to pursue them.  But your buyers probably WOULD be attracted to a newsletter or free ebook or whitepaper that you offer from your website or social media account in exchange for their email address.  Just remember to always include an “unsubscribe” link at the bottom, always give them valuable content, and always treat their time with respect.  Building an email subscriber list takes time and is not a get-rich-quick scheme, but once you have one comprised of loyal and appreciative recipients, you’ll rarely feel disappointed by the results of sending them some valuable (and, yes, promotional) information.
  4. Online Reviews – If you’re a writer, you’re probably also a reader. So take a moment to write a book review on Amazon after finishing reading that latest page-turner. You can sign your review with your name, and add that you’re the author of such-and-such.  Amazon gets so much traffic, often writing a valuable, thoughtful review for a very highly-ranked and popular book will lead to a noticeable uptick in the traffic to your book (just make sure your sales page turns browsers into buyers). You can also systematically (and respectfully) target the top 100 Amazon reviewers and offer to send them a free review copy. They get inundated with offers, so don’t press it or become belligerent; but if they like your query, and think they’ll like your book, they’ll almost certainly request a copy, read it and write a review for it. This is an actionable way to gather more online reviews for your book and you want as many reviews as you can get.  Think about it. If you’re thinking about taking a new book to the beach, are you going to try the one with 100 reviews, or 2?
  5. Publish Another Book – Sure, coming from the A+ Rated and #1-Rated self-publishing company according to the Better Business Bureau and Top Consumer Reviews, respectfully, this tactic sounds a bit self-serving (remember that valuable and promotional tactic mentioned above?), but in addition to sounding self-serving it is also true. Our authors who publish a series of books have a built-in audience for every book after the first one. And when they take advantage of other opportunities (like mentioning their previous books and reviews and blurbs in the pages of their new ones), it’s like getting free advertising to a very select, very desirable market. This is leverage. It simply does not take three times as long to market 3 books as it takes to market one.  And the more leverage you have, the faster and more successful your book marketing is going to be.

 

 

Self-Published Author Ingrid A. Bough Teaches Us All a Lesson in Book Marketing

As they say on a popular HBO series, winter is coming. In fact, winter has come! So, is anyone else interested in taking a cruise to the Virgin Islands? If so, you may be lucky enough to run into successful Outskirts Press author Ingrid A. Bough as she promotes and sells her book, Violet Loves the Letter “V”: Virgin Islands Pride.

Fresh off her appearance at the National Book Festival at the end of August, Ms. Bough will be doing a book signing at the popular UnderCover Books & Gifts bookstore/giftshop on the island of St. Croix in 2 days (November 14th). Readers and residents of St. Thomas won’t be left out. Her delightful illustrated children’s book (available in paperback or hardback) can be found at the Owl and the Seahorse bookstore.

And as you can see from the synopsis of her book (below), there’s a reason Ingrid is targeting the Virgin Islands with her book promotion efforts.

Virgin Islands Adventure in V Words. Violet Discovers Her Virgin Islands Pride

In a story set in a tropical island paradise, we meet Violet who is named after the violet flower. She loves her name and discovers the colors violet and purple have long been associated with royalty and majesty. Violet tries to identify as many V words on her beautiful island and while creating a story using as many V words as she can, discovers her island territories are rich in history and culture.

Violet learns to appreciate her beloved islands even more as she learns that the United States Virgin Islands, once known as the Dansk Vestindien (Danish West indies) have been influenced by faraway places like Africa, Denmark, Spain, France, England, Vieques, Puerto Rico, the British Virgin Islands and many more.

So many V words, what is a girl to do? Throughout the day, Violet’s imagination takes her on an island roller coaster of twists and turns and she gains a sense of pride in herself and her homeland: Virgin Islands Pride. Violet takes pride that she is from such a unique place surrounded by the blue waters of the Caribbean Sea and the Atlantic Ocean.

What is the book marketing lesson to be learned here? “Go where the story takes you,” to quote another maxim. In other words, if you’ve written a book about the Virgin Islands, sell your book in the Virgin Islands. If you’ve written a book about Paris… Texas, then, by all means, sell your book in Paris, Texas.  T-shirts, shot glasses, and spoons aren’t the only memorabilia tourists buy. They also buy books when on vacation to commemorate their travels. This is especially true for children’s books! Bookstores, gift shops, and certainly stores in the airport, are always interested in books specifically about the location they’re located in.

Congratulations on your success, Ingrid! And thank you for offering us a fun way to bring up an important marketing tactic for self-publishing authors everywhere. Happy (and safe) travels to everyone during this upcoming holiday season.

To learn more about the book, or to order it, please visit the author’s webpages at outskirtspress.com/violetlovestheletterv  or  www.noirillion.com .