Congratulations to Becky Kueker’s Award-Winning Cover Design

Book_Cover_AwardsCan a custom cover make your self-published book an award-winning book? The answer is a resounding “Yes!” Just ask Becky Kueker, who’s book, A Classic in Clown Shoes, was determined by TopShelf Magazine to feature the winning cover in the self-published non-fiction category.

After ordering the Professional Custom Cover Design option for her book with Outskirts Press, Becky went one step further and engaged the services of our Marketing Research Option. The 37,000+ readers and followers of this very blog were presented with all the details of the book and the author and presented with two different cover designs. A public poll allowed everyone to choose their favorite and, if they wished, provide personal feedback to Becky and the cover designer.  See that posting here.

76% of the voters chose the winning cover. Becky thanks you for your help and feedback.  Let’s learn a little more about her…

Becky is a Tucson-based, nationally known speaker and author traveling around the U.S. providing presentations that relate to her personal journey about retirement and long term financial planning. She retired from a 20-year career as a partner in a woman-owned, commercial architectural and interior design firm. Leading business development and forming strategic relationships with Fortune 500 companies around the world, she also chaired the firm’s Corporate Advisory Board. Becky was named a top Woman of Achievement, received the “Star Catchers” Award from St. Louis County Library, and is a recipient of the YWCA President’s Award honor. Becky is the author of the highly popular book Hiding in My Pajamas.

Let’s take a look at that winning cover, shall we?

Love, Life and Money: a hilarious journey of coming to terms with a brand new you.

Becky Kueker thought she had it all, publishing a new book, Hiding in My Pajamas, three years ago, and launching a national speaking career traveling the country at 75. What more could you ask coming off a two year low after she retired struggling with the emotional stereotypes that deal with retirement and aging. It was not until a complicated surgery requiring six months in a wheelchair and endless rehab, turned her life in a new direction she could never have expected. Fighting fear, depression and the realization that she would once again have to start over, Becky shares her journey facing a new beginning discovering that it’s laughter that changes everything. Meeting passionate people who inspired her, chapters are filled with poignant stories from women and men who have proven that aging does not have to define you and new beginnings are possible. Their stories are powerful and highlight the determination it takes to live your best life and what the passage of time means to how capable we are of embracing change. Not being financially prepared for retirement has become a national epidemic. Her chapter, Learning to Live After Retirement, features stories from those who were unaware that not planning was just speculating and rolling the dice on what might be. The shock that their savings will not be sufficient to retain the lifestyle they lived before offers a glimpse of a generation not prepared. Interviewing her husband and other men about retirement and aging highlights the unexpected marital turbulence that finds its way into very personal struggles that no one saw coming.

Congratulations from all of us at Outskirts Press, Becky!

See all the details at TopShelf Magazine here.
Order the book for up to a 50% discount at Outskirts Press here.

Interested in publishing your own award-winning book with professional services like custom cover design and market research available? Visit Outskirts Press today.

Enjoy Free Shipping and Receive a Free Holiday Book Marketing Guide

We’re 50 days from the start of the holiday season, so there is no better time than right now to stock up on copies of your own books before the printers and shipping companies become swamped with holiday orders.

Throughout September, Outskirts Press authors can enjoy free shipping within the continental United States when ordering 50 or more copies. And with every 50+ book order in the same format, not only can you enjoy FREE SHIPPING, but you will also receive our definitive Holiday Book Marketing Guide:  50 Secret Tips to Market Your Book During the Holiday Shopping Season. 

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Free shipping on 50 copies! 50 ways to market them! And all within 50 days until the busiest book-buying time of the entire year!  Click here to order your copies now and get a head-start on the holidays.

Andrew Ceroni is the 2019 Best Book of the Year Author

The votes are in and for the third time in nine years the winner of the 2019 Outskirts Press Best Book of the Year is Andrew Ceroni, author of the CIA thriller, The Red Shore!

The three finalists in our annual Best Book of the Year contest all won First Place EVVY Awards during the Colorado Independent Book Awards Gala in their respective categories, so they’re all winners in our book; but only one can claim our highest honor: The Outskirts Press Best Book of the Year!

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As all the finalists will no doubt attest, winning the Best Book of the Year is no small feat, so to accomplish it three times with three different books (Snow Men, Meridian, and The Red Shore) is truly a remarkable achievement. Andrew earned 70% of the votes in the public poll last week at SelfPublishingNews.com.

Congratulations, Andrew! Please enjoy the kudos and the $1,500 Grand Prize that accompanies it.

About the Author:

Andrew Ceroni served a distinguished career as a Senior Supervisory Special Agent in the conduct of global counterespionage and antiterrorism operations. He received his BS degree from the U.S. Air Force Academy; MA from Case Western Reserve University; and studied several foreign languages at the University of Maryland. He lives in Colorado with his family.

About the Book:

Dave McClure arrives in Bar Harbor, Maine, for some rest and relaxation before returning to the CIA-a world he left behind years ago. But he is unaware of the danger he’ll face in the days ahead as he discovers the secrets that lie in the deep ocean trenches of the Atlantic. Deadly secrets.

McClure is unexpectedly thrust into the middle of a vicious Russian plot and a harbor town’s lethal intrigue, each as perilous as they are startling, and struggles to make sense of all the jumbled pieces in this deadly puzzle. Is there a connection between Russian drone submarines probing the U.S. coastline, a Top-Secret, advanced technology Navy torpedo program, and the sinister secret behind Tamarack Harbor’s missing boys? Another brutal murder is the catalyst that finally leads McClure to the juncture of high-stakes espionage and an impending attack on American soil. As the CIA and the U.S. Navy race against time and the Russian threat, the powerful pull of emotion will test the limits of Dave McClure’s skill, strength, and courage.

Watch the book video on YouTube at: https://youtu.be/tBJERz2_QRc

Buy from Outskirts Press for up to a 55% discount at: https://outskirtspress.com/bookstore/details/9781977207005

Buy the Paperback or Kindle Edition at Amazon at: https://amzn.com/B07MF3R68V

 

Self-Publishing Author Spotlight on Bob Love

At Outskirts Press, Inc., we take great pride in celebrating the work of our successful self-publishing authors, and we do so in many way, including through our Self-Publishing Author Spotlight blog series. Today we shine the spotlight on Outskirts Press author Bob Love.

Bob Love was born in 1933 by a mid-wife at Mountain Home, Elmore County, Idaho, and raised in the territory in which this story is set. From age four years, he spent the summers with his aunt and uncle, the county road overseer, following along the 80-mile road through Pine Grove, Featherville, Rocky Bar, and over the summit of Mt. Baldy to Atlanta, opening and maintaining the corridor.

Love spent his 52-year career in law enforcement and the insurance industry. He served for 43 years as an independent adjuster/investigator including major case aviation, maritime and commercial risk cases. His research stretched from the conception in 1957 to the publication of his first non-fiction book, Destiny’s Voyage, in 2006.

Following his Korean War service in the USAF Love joined the Boise Police Department. He ultimately became the Chief of Police in Nyssa, Oregon, then served as a detective for the Ada County Sheriff in Idaho. Declining a bid to run for Sheriff, Bob entered the independent adjuster profession in Idaho. In 1967 he took a mid-winter trip with his wife and daughters to Fairbanks, Alaska. He also spent two and a half years in Hawaii handling major case claims, including aircraft accidents in the Marshall Island and during filming of the Magnum PI TV show. Love has been a student of journalism since he was editor of his high school paper, and his college major before the military draft interrupted his studies. Now retired Love resides with his lovely companion Patricia and their Bishon, Murphy, in Boise, Idaho.

Peg Leg Annie: Pistol Packing Madam, Rocky Bar, Idaho Territory

Annie McIntyre is a four-year-old girl from an Iowa farm, trekking across the vast uncivilized lands of the American frontier. This is a young girl growing up in an Idaho Territorial mining camp of Rocky Bar whose experience from the gunfight in the street involving her father, a marriage to an abusive man old enough to be her father, and the birth of her children, escaping the abuse of her miner husband, and leads Annie on a path to destiny. Being alone and in need of self-preservation she became a saloon dancer ultimately forming her own brothels. Becoming a strong gruff woman packing a .44 pistol, she still had a compassionate soul and humanitarian spirit, evidenced by her aid and financial assistance to miners. Then tragedy struck in the high mountains when caught in a snowstorm. Annie McIntyre Morrow’s story tells of the strength and resolve of this pistol-packing madam to survive. For the first time, this story lays to rest the identities of the two people who become the most intertwined in her life. The ending will perhaps pose controversy among those who hold Annie’s lifestyle in disrespect, but the author finds a deeper understanding through his personal faith. After hundreds of articles over the years this is the first book written about the life of Peg Leg Annie McIntyre Morrow. As her great-grand daughter in-law states, “she can now rest in peace.”

Mr. Love recently sent us an update on the exciting successes he has experienced with Peg Leg Annie:
“I want to tell you how pleased I am with my book. The cover has struct a chord and raved about in the local area where the story originates. My first book signing went off with a bang. Reception great, sold over $1300.00 in the 4 hours of the signing in Mountain Home, ID. The Museum Director, Debbie Sh0emaker, did a great job promoting including baking cookies in shape of the book with the cover in color projected on them. She baked a large 2 section cake, one with the book cover and one with an excerpt written in blue letters on white raised and scrolled page. It was held at the public library. More signings have been requested in the Boise (Treasure Valley) area and articles written. I was also invited and appeared on Boise State Univ. PBS Radio. I has been a thrilling ride and I hope it continues a little longer. The book quality is beyond my expectations and admired by all who have bought and read it. A plus side is I find readers saying it has enlightened their interest in researching more about the places I mention in the book as they read along with it. I am flattered by their comments and very pleased about the side benefit of education the readers are expressing. Thanks again for Lisa and the people of Outskirts Press.”

 

Thank you, Bob. And congratulations on all your successes.

Are you ready publish your masterpiece with the A+ rated and #1-rated self-publishing company according to The Better Business Bureau and Top Consumer Reviews, respectively? 

Start Publishing Today

Self-Publishing Author Cordell Mitchell, Author of 27 Books (and counting!)

Cordell W. Mitchell, along with his frequent co-author Odena Mitchell, have published 27 books with Outskirts Press since 2013. For those of us looking for a little inspiration, that’s nearly four books a year, or one every three months.

In fact, they take inspiring others very seriously. Cordell and Odena have been evangelists, pastors, and teachers for over 50 years in Texas and Oklahoma. With a B.A in Biblical Studies, Cordell was also the Dean of The Biblical School of Theology in Cleburne, Texas, and the Administrator of the Pacific Mission Training Centre in Matafele, Apia, Western Samoa. He and his wife, Odena, are now officially retired, if you can call writing and publishing 3-4 books a year “retired.” They are truly an inspirational force to be reckoned with.

But as you can see from just a sampling of their vast collection of published works, they also have a firm grasp on what it means to create a “brand” identity for their volume of work.

Take, for instance, this series:

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Or this one:

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Impressive, right? And that’s only six books out of 27. Then there are their books that simply stop you right in your tracks:

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Visit their Outskirts Press website at https://outskirtspress.com/cordellwmitchell for more information about them and links to all of their books.  Thank you, Cordell and Odena; you motivate and inspire so many people and we are truly honored and blessed that you have joined with Outskirts Press to share your message.

Get Ready for Independent Bookstore Day

Independent Bookstore Day takes place this Saturday, April 27, and is a nation-wide event celebrated by independent bookstore owners, its patrons, and readers & writers of all ages!  Since independent bookstores are… well, independent, every party/celebration is different! That’s part of the fun, so plan on visiting more than one. At one bookstore you might find authors, singers, and musicians; at another you might experience a scavenger hunt, or a BBQ, or some bouncy houses for young readers.

top view of library with red stairs
Photo by Ivo Rainha on Pexels.com

As such, it is sure to be a day-long event for all the self-publishing authors and book readers in general who want to celebrate these community epicenters that are owned, run, and cared for by passionate book lovers.

And for you self-publishing authors out there, this may even be an opportunity to get to know your local bookstore owners, perhaps arrive upon a time for a book signing in the future, or drop off several books on consignment.  Or, at the very least, show other members of your household the beauty of books, no matter how they are published.

Need help finding indie bookstores in your area? IndieBound.org can help.

Need help self-publishing your next masterpiece? OutskirtsPress.com can help.

 

 

Self publishing book promotion acronyms

ACRONYMS YOU CAN TAKE TO THE BANK

As we get closer and closer to the release of THE 7 TACTICS OF SUCCESSFULLY PUBLISHED AUTHORS in April, exclusively provided to Outskirts Press authors, we realize that throughout the plotting, publishing, production, and promotion process, you may run across a few acronyms (not to mention some alliteration).

Here are some common ones, along with their meaning, and how they can help you become a successfully self-published author.

AIDA – Attention, Interest, Desire, Action

Every promotional step you take should be rooted in AIDA. That includes writing a press release, pitching yourself to a radio station, or trying to get a spot on a television show. First, you have to grab their attention. This usually involves a “hook” or USP (see below). Then, once you have their attention, you have to maintain their interest. Next, you have to build their desire. Make them see what’s in it for them. Lastly, give them an action step. That’s your close, and it leaves them wanting more so they call you, buy your book, or go to your website.

PIE – Plan, Implement, and Evaluate

Promotion is as easy as pie when you following these three simple rules. Plan your marketing, implement the steps, and then evaluate the results. The last step is to Adjust accordingly, but PIEA doesn’t sound as appetizing.

POD – Point of Difference

Very similar to the USP, a point of difference is the special “something” that separates you or your book in the marketplace. Make sure either you or your book ( preferably both) have a strong POD on which to hook readers, or buyers (which includes retail store clerks).

UBP – Unique Buying Proposition

Put yourself in your buyer’s shoes. What is going to appeal to him or her? Something unique, most likely. If you emphasize the
UBP for your buyers in advance, they won’t have to occupy their mind looking for it, and instead can concentrate on what you’re pitching.

USP – Unique Selling Proposition

A close cousin to UBP but from the seller’s perspective. What makes your book different from every other book out there? Always be sure that your press release, pitch, or promotional material emphasize the USP. Otherwise, you’re just another book in a very full library.

WIIFM – What’s in it for me?

This is the perspective from which every listener hears, regardless of what you are saying. If you address your proposal, topic, event, or interview with this understanding, you will be able to answer that question and keep your audience riveted (not to mention interested). The next time you write a press release or call a producer to get an interview, remember WIIFM, and if you tell them exactly what IS it in for them, you’ll be amazed at the results.

WYSIWYG – What you see is what you get

This can refer to everything from the layout of your book or cover to the design of your webpage. In the land of digital media, it’s easier than ever to provide WYSIWYG proofs. Just because it was fast doesn’t mean it’s not accurate. What you see is what you get — so review carefully.

Already published elsewhere and not getting marketing and book support like this?  Wondering how you can receive The 7 Tactics of Successfully Published Authors next month?  Here’s how…

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It’s never too late to publish right.