Why You Need Author Copies, and How to Get Them for FREE

Whether you’re still in the process of self-publishing or have already self-published your book, it is worth considering the importance of author copies. In case you don’t know, author copies are simply copies of your book that you purchase, or get for free, and keep on hand to use for marketing and promotional purposes.

Some popular uses of author copies include:

  • Promotional giveaways
  • Sending to book reviewers
  • Donating to libraries and schools
  • Selling at events, such as book fairs or book signings

Author copies are a great marketing tool, and people love the convenience of buying directly from you instead of having to go to a store or order online. They also make wonderful gifts.

For a limited time, Outskirts Press is offering authors TRIPLE the number of author copies for FREE when they purchase the Ultimate or Full-Color packages. To take advantage of the promotion, simply enter the code TripleBook_Nov17 at checkout.

To learn more about our packages, visit www.outskirtspress.com or contact your publishing representative. There are three convenient ways to connect:

  1. Call us at 1-888-672-6657 (OP-BOOKS)
  2. Live-chat with us via our website
  3. Go online to schedule an appointment
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Save 25% on Self-Publishing!

As the Day of the Dead approaches, you may be preparing to take part in the tradition of praying, setting up altars, or taking gifts to grave sites. But, there’s another way to honor the deceased: publishing a book in their honor. And Outskirts Press would like to help by offering 25% off Ultimate and Full-Color publishing packages.

If you’ve spent time on the Outskirts Press website or talking with one of our excellent Publishing Consultants, you’re probably aware of our popular Ultimate and Full-Color Publishing packages and all the benefits they offer. These packages are unmatched by anything you’ll see elsewhere.

To take advantage of this deal, simply visit www.outskirtspress.com, add the Ultimate or Full-Color package to your cart, and use promo code 25pct_flashsavings at checkout! The 25% off offer will only be available from October 31 until November 2! So don’t miss out!

If you need help choosing a package, visit us online at www.outskirtspress.com, call us at 888-672-6657 (OP-BOOKS), or communicate with one of our staff using the live chat option on our website.

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If You Aren’t on Social Media, You’re Missing Out

Social media is one of the most cost-effective marketing tools available to self-published authors. For little to no cost, you can reach thousands of potential readers and connect with other professionals in the industry.

Don’t believe me:

  • As of January 2017, there are 2.8 billion active users on social media
  • There’s been a 22% increase in social media usage in the last year
  • 76% of Americans who use the internet use social media

That’s a lot of people who would be interested in reading your book just waiting to connect with you!

I’ll admit though, social media can be overwhelming. There’s so many different accounts available. How do you start? Which social media sites are worth your time? How do you use these sites to build meaningful relationships with readers? Luckily, there’s help for those who need it.

Outskirts Press offers authors Author Platform Set-up Through Social Media, which gets you started reaching thousands of avid readers. Before you know it, you’ll have high-profile accounts set up for you and established on Facebook, Twitter, LinkedIn, Pinterest and WordPress. Not only that but you’ll be connected with relevant users on each platform with a minimum effort on your part. Your target audience will be defined and you can start connecting right away.

Author Platform Set-up Through Social Media could help you if,

You’re confused about social media. How do you post updates and pictures or other relevant and compelling information on social media? Does the method vary between social media platforms? Where do these messages go, and who sees them? If just getting past the basics of social media fills you with anxiety, we can do all the legwork for you.

You’re not sure how to distinguish yourself as an author online. The updates you post as an author are bound to differ from the ones you post just for your friends and family. Your audience — and your reasons for communicating with them — are distinctly different. Your social media guru can help you establish an author presence online that helps you achieve specific marketing goals.

You want to build and maintain an ongoing relationship with your audience. Social media is the ideal way to connect with a target audience on an immediate and consistent basis. Did you just get a glowing book review? Are you working on a sequel? Is your new book ready for release? Want to get the word out about a sale or other special offers? Social media is the place to do that in a timely manner.

Time is not on your side. With your Social Media Author Platform, a few clicks can keep you connected with your audience.

For a limited time, Outskirts Press is offering 10% off Author Platform Set-up Through Social Media! To take advantage of this offer, add the Author Platform Set-up Through Social Media option to your shopping cart and enter the promo code SocialMedia10 at checkout.

Take advantage of the power of the internet, and let Outskirts Press help ensure that your book reaches a broader audience.

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When Fall ‘Leaves’ Your Supplies Low, Stock Up for Holiday Book Sales with FREE Shipping!

In the throes of seasonal baking, pumpkin spice lattes and long, leisurely drives to take in the fall foliage, it’s easy to forget that big things lie just around the bend. In no time at all, you’ll be readying yourself for the sweet and savory feasts of Halloween and Thanksgiving, followed by the closeness and revelry of Christmas and New Year’s Day — all of which are prime marketing opportunities for self-publishing authors like you! So, if fall “leaves” you empty-handed in terms of author copies, you know it’s time to “rake” in the supplies you need for a successful season of giving — and selling!

It’s a good idea to have extra copies of your book on hand for those upcoming holidays, as well as for the readings, giveaways, book fairs and holiday book tours. Stocking up for holiday book-selling just when you’re starting to purchase gifts might feel overwhelming, but we at Outskirts Press want to lift some of the burden so that you make the most of your big opportunities to sell.

To help you prepare, we’re offering our published authors FREE SHIPPING on orders of 50 or more copies of their books within the continental U.S. during the month of October — just in time for that first big holiday sales push! By combining this free shipping offer with our high-volume discounts, you’ll be ready when selling opportunities come your way, without unduly depleting your bank account.

Here’s how to get free shipping:

  1. Log in to your Publishing Center, select “order books” and place an order for 50 or more copies of your book(s) in a single format before October 31
  2. Select normal ground shipping with a delivery address within the continental United States and proceed with checkout. (No promotion code is necessary. You will see the free shipping offer reflected in your total once you place your order)
  3. Kick back and finish that latte …

Unsure of how to approach marketing your self-published book for holiday sales? Consider taking advantage of Outskirts Press promotional services, or contact a Personal Marketing Assistant to come up with a solid action plan for a season of stellar selling!

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Run for (Your Custom) Cover!

First impressions matter in the world of book publishing, but self-published authors sometimes find themselves at a disadvantage. To the uninitiated, there’s often more to a book cover than meets the eye.

A book’s cover speaks volumes about its content and style. Cover art and typography give prospective readers instant data they can use to assess the value of your book:

  • Book genre — from romance novel to a science fiction to a spiritual memoir or historical nonfiction
  • Intended audience — children or adults, men or women (or both)
  • Book title, author, whether it’s part of a series and more

This visual shorthand is designed to intrigue and inspire readers to investigate further … but even with all that in mind, these aren’t the only functions of a book cover! Every cover is replete with ISBN numbers, biographical snippets, blurbs, summaries and other vital components that must impart essential information, yet integrate seamlessly with its visually appealing elements. With so much at stake, how is a self-published author supposed to construct a cover that can hold its own among the thousands of other books out there on the market?

A custom cover can help your book reap all the benefits of making a powerful first impression. And for a limited time this October, we’re offering a FREE Custom Cover Design (valued at $399) with the purchase of our Ultimate or Full-Color Publishing packages.

With this promotion, your book will:

  • look professional, lending you credibility as an author
  • be visible, hooking potential readers’ attention as they browse through their options
  • reach your ideal audience, and be encoded with all of the subtle visual hints specific to their favorite genres
  • be informative and comprehensive, providing all of the necessary components to make your book marketable, including details like ISBN numbers and details to convey your book’s story, characters, themes, motivations and underlying messages

To claim your free Custom Cover from Outskirts Press, follow these two steps:

  1. Enter the promotional code FreeCover-October at checkout
  2. Then, once you connect with your Publishing Consultant, you will receive the activation code you’ll need to add the custom cover to your purchase

If you want to more information about this offer, or about our Ultimate or Full-Color Publishing packages, get in touch with your Publishing Consultant. There are three convenient ways to connect:

  1. Call us at 1-888-672-6657 (OP-BOOKS)
  2. Live-chat with us via our website
  3. Go online to schedule an appointment
View Publishing Services

We’re Showing Our Gratitude with a FREE Publishing Package Upgrade and Kindle Ebook

Today is World Gratitude Day, and we can’t help thinking how grateful we are that so many self-publishing authors put their trust in us to help them achieve publishing and book-selling success!

So as our way of saying thanks, we’re giving the gift of a FREE Publishing Package Upgrade AND a FREE Amazon Kindle Ebook Edition in honor of World Gratitude Day. It’s a simple plan: Purchase the Ultimate or Basic publishing package from Outskirts Press from 8 a.m. to 5 p.m. today, and we’ll automatically bump you up to a better package and add an Amazon Kindle Ebook Edition at no charge. For example, did you budget for the Basic Publishing package? Get started now and get the Ultimate at no extra charge and a free Kindle Ebook Edition. Or, put the Ultimate package in your cart and receive our top-of-the-line Full-Color Publishing and the Kindle Ebook Edition!

Purchase your package now and you’ll receive hundreds of dollars worth of extras that aren’t normally included in the package you purchased:

  • a Kindle Ebook version that makes you book available to millions more readers on Amazon
  • additional options for book formatting
  • more professional cover design choices
  • additional author copies
  • greater profit margins
  • other optional products and services that come with the upgraded package

There’s no better time to self-publish. To claim your free publishing package upgrade:

  • Add our Ultimate or Basic publishing package to your cart
  • Enter the promo code Flash-Upgrade at checkout
  • Within 48 hours, we’ll upgrade your publishing package and place your Amazon Kindle Ebook Edition in your Publishing Center
  • Enjoy more publishing services than you thought possible!

Ready to claim your upgrade and ebook version? Call a Publishing Consultant at 1-888-672-6657 (OP-BOOKS), or chat with us using the live chat option on our website for help selecting the option that fits.

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Market Fiercely, Effectively & Personally With This Month’s Discount!

We’ve talked about the importance of being prepared for the holidays before and recently here on Self Publishing News, but there’s another facet of the marketing process which might just make those preparations a snap for authors looking to sell their self-published books this Fall: a Personal Marketing Assistant!

But wait—what or who is a Personal Marketing Assistant, and what can one do for you, specifically around the holidays?

First things first! In all the ways that matter, a PMA is every self-published author’s expert advisor on matters of strategic marketing and sales. A PMA is far more than just a cheerleader—if you purchase a 5-hour block of time with one of Outskirts Press’s many fine PMAs, you will walk away with tangible marketing tactics, including:

  • A detailed marketing plan
  • Potential book signing and promotion events
  • A thoughtful and well-developing author platform
  • Follow-up on marketing campaign leads

If you find yourself out to sea on how to develop a book marketing plan or struggling to sort the many hundreds of competing priorities which play into your book sales strategy, it may be time to consult with a PMA. You will emerge freed of the time-consuming responsibilities of arranging and confirming book signings, freed of doubts and concerns over the confusing processes of where, when, and how to set your plan in motion, and freed of the fear that you’ve left your precious book’s sales up to chance and the vagaries of inexpert ideas.

This month, we have even more exciting news than usual! We are offering our PMA option—5 hours of dedicated, one-on-one consultations with a Personal Marketing Assistant—at 10% off in September! All you need to do is add the PMA option to your shopping cart and enter the promo code Save10-PMA at checkout in order to take advantage.

You can now get a head start on sorting out your holiday marketing plan with this amazing discount, and fly into Fall with all the confidence of an author in full control of the publishing and marketing processes!

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