How Custom Sales Sheets Help You Sell Your Self-Published Book

First impressions are so important! A custom sales sheet helps you create a great first impression that instantly sells your book to reviewers, news outlets, booksellers, librarians, and more. Here’s just a few ways a custom sales sheet sells your book.

1. Cut through the clutter.

Bookselling is a competitive market, and it’s easy for information to get lost in the piles of solicitations. A custom sales sheet helps cut through the clutter so your book catches the attention of the right people.

2. Catch the right people’s attention.

Again, this is a competitive market. A custom sales sheet features enhanced copy and eye-catching professional graphics to make your book stand out.

3. Set a professional tone.

As a self-published author, you want to make sure people take you and your book seriously. A custom sales sheet sets a professional tone that book reviewers, news editors, booksellers, and more are looking for and lends credibility to your work.

4. Provide all the right information.

A custom sales sheet features an image of your book cover and custom graphics that are unique to your book as well as provides book buyers with everything they need to know to make a purchasing decision and follow through. This significantly increases the effectiveness of selling your book.

Here is a sample of a custom sales sheet:

Outskirts Press now offers Custom Sales Sheets to self-published authors. To purchase a Custom Sales Sheet for your book, simply login to your Publishing Center and place the Custom Sales Sheet option in your shopping cart.

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One Small Click, One Giant Discount: $500 OFF Full-Service, One-Click Publishing

Are you prepared to start your self-publishing journey this summer? Do you have everything you need to sell? Have you gotten an ISBN, formatted your manuscript for print and ebook formats and converted your files according to the rules of each bookseller? Are you overwhelmed by the to-do list and feel like you need help?

That’s what Outskirts Press is here for! Not only can we take the daunting tasks of self-publishing off your hands, but our publishing experts will ensure that you’re published quickly, professionally and painlessly. And, if you start publishing now through the end of the month, you’ll receive $500 OFF One-Click Publishing when you self-publish in August!

One-Click packages pull together comprehensive production, print and marketing services into genre-specific self-publishing bundles: One-Click for Children’s Books, One-Click for Fiction, One-Click for Non-Fiction, One-Click Cookbook, One-Click Memoir and One-Click for Spiritual books. Authors in these genres who self-publish using a One-Click option receive professional editing, custom book cover design, genre-specific marketing services and more, including:

  • Private label ISBN and bar code
  • Unlimited wholesale printing, fulfillment and distribution via Amazon, Barnes & Noble, Ingram, Baker & Taylor, Bertram and 25,000 other retail locations
  • Custom cover design and your choice of book formats
  • Professional copyediting
  • Industry-leading profit margins
  • 5 hours of Personal Marketing Assistance
  • Free Book Publishing Tip Sheets, the Book Marketing RoadMap, the Marketing COACH and other included options
  • And much more!

In fact, everything you need to polish, publish and market your book — completely worry-free — is included in your One-Click package and provided to you with personal support from your Outskirts Press Publishing Consultant and Author Representative throughout the process. Simply add One-Click Publishing for Children’s, Spiritual, Fiction or Non-Fiction to your cart, enter promo code Save500Now at checkout and get $500 OFF full-service publishing.

Not sure which One-Click package is best for your book? Call a Publishing Consultant at 1-888-672-6657 (OP-BOOKS), or chat with us using the live chat option on our website for help selecting the right genre for you.

Hurry-this offer is valid for a limited time only!

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‘Have I said too much …?’ How to preview your book without revealing it all

As an independent author, you’re all too familiar with the quandary of marketing: When, and to whom, should I send free copies of my book? Hardcopies have a small printing cost per book for self-publishing authors, and many fear that an ebook could end up in the hands of someone who might otherwise buy.

The Flipbook First Chapter Excerpt delivers the power of “try it before you buy it” marketing to hook potential readers, anywhere and everywhere you choose to share it … but without sending more complimentary copies than you can afford. Outskirts Press recently introduced this marketing option as a highly cost-effective way to market without incurring printing costs, while still allowing you to display a portion of your book exactly as it was intended to be viewed.

Like Amazon Search Inside the Book, the Flipbook First Chapter Excerpt allows you to provide a preview of your book to encourage your audience to buy, cover or review your book. But the Flipbook’s distinct advantage over Amazon is its flexibility: It’s not tied to the Amazon bookstore so you can use this option to preview the first chapter in many formats and venues …

  • Embed a link to your Flipbook in Custom Press Release that media contacts in radio, TV and newspaper can automatically view
  • Post it on social media as an effective tool in your marketing plan
  • Supply a Flipbook to bookstores to encourage ordering
  • Submit to reviewers to gauge interest
  • Place it on your website and/or blog to entice readers
  • Post your Flipbook anywhere you want your amazing writing front and center
  • You can even let others share your Flipbook preview so you can truly reap the benefit of word-of-mouth marketing!

In addition to this product’s flexibility, it’s also ideal for authors who wish to give readers, media and literary players a tantalizing taste of their work while maintaining close control over how many promotional copies are circulating.

Getting readers hooked is easier than ever with the affordable Flipbook First Chapter Excerpt marketing option from Outskirts Press! To purchase the Flipbook First Chapter Excerpt, simply login to your Publishing Center, place the Flipbook First Chapter Excerpt in your shopping cart.

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Get $300 to Spend When You Publish in August

Did you tell yourself this would be the summer you finished your book? Maybe all you really need is one little nudge …

Outskirts Press is giving self-publishing authors welcomed motivation this summer: $300 to spend toward any product or service you choose when you publish with the Ultimate or Full-Color publishing package in August. Why not realize your publishing dream while there’s something extra in it for you?

A few hundred bucks goes a long way at Outskirts Press. Use it for a package upgrade, like ebook publishing. Or maybe a targeted co-op ad to get your book in front of tens of thousands of motivated book buyers. Why not? It’s on our dime, so consider adding one of these services to your package:

  • Professional copyediting
  • Digital editions
  • Custom book cover
  • Personal Marketing Assistant
  • PR Publicist Campaign
  • Promotional materials
  • Optional publishing package upgrades, such as Hardback Format, Espresso Edition, Amazon Kindle Edition and more!

Use your $300 any way you want — just be sure to claim it before the August promotion is over. It couldn’t be easier to claim:

  1. Add the Ultimate or Full-Color publishing package to your shopping cart
  2. Enter the promo code AugMoney17 at checkout. You will receive a confirmation email when the $300 credit has been added to your shopping cart
  3. Spend your $300 as you wish

Not sure what options offer the best bang for your $300 spend? Talk to an Outskirts Press Publishing Consultant at 1-888-672-6657 (OP-BOOKS), or chat with us using the live chat option on our website to get more ideas. Just remember, this is a limited-time offer — don’t delay!

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Top 10 Self-Publishing Book Marketing Tactics

Even more than great writing, ongoing book marketing is a vital part of success for any self-publishing author. One must not only must be persistent, but must make smart use of modern marketing and promotional channels and selling tactics so books get noticed. But how?

Outskirts Press is constantly adding services for self-published authors like you to help you reach new and larger audiences of book-buyers in an ever-changing market. That’s why we lead the publishing industry in post-publication support, products and services to a growing family of self-published authors.

Here, we discuss the latest top-selling marketing options from Outskirts Press, and they include not only perennial, effective favorites (Custom Press Release, Amazon Search Inside the Book Submission) but newly added services (First Chapter Preview Library Distribution). Perhaps one or more of these is the perfect choice for you. Learn more about the services that are helping our authors achieve selling success, then let Outskirts Press help you choose techniques that are a great fit for you.

Standard Press Release Standard Press Release: The Standard Press Release includes information about you and your book taken directly from information you supply for your webpage during pre-production. It couldn’t be easier.
Audio Excerpt option Audio Excerpt:  Recording a 3-minute audio excerpt is as easy as speaking into the phone. Pique readers’ interest by recording a pivotal passage or explaining more about the book.
Amazon Kindle Submission Service Amazon Kindle Submission Service:  Make your book available on Amazon’s Kindle e-book reading device. More formats on Amazon means more exposure on Amazon, and the Kindle is heavily promoted by Amazon.
Personal Marketing Assistant Personal Marketing Assistant (5 hours): Do you need help developing a book marketing plan? Arranging book signings? Establishing/developing your author platform? Hire your own Personal Marketing Assistant today!
Google Books Preview Program Submission Google Books Preview Program Submission: This service is an inexpensive and extremely effective way to get your book in front of millions of readers quickly and easily.
Amazon Search Inside the Book Amazon Search Inside the Book: Books that participate in this program feature a “Look Inside” icon over their Amazon cover image, which invites potential customers to electronically “flip” through a small section of the book. This increases the level of confidence a customer has in your book – most likely leading up to a higher volume of book sales. According to Amazon, books participating in this program enjoy significant sales improvement, on average, over books that do not.
First Chapter Preview Library Distribution First Chapter Preview Library Distribution: With First Chapter Preview Library Distribution, your book cover, synopsis, pricing information and ordering details will run for three consecutive months in a quarter page ad in First Chapter Plus, a monthly catalog where viewers/customers can download and preview the first chapter of your book.  Those who are interested in buying copies will have all the ordering details right there in the catalog for their convenience, and your benefit.
Amazon Branded Featured Book of the Week Featured Book-of-the-Week: The Amazon-branded Featured Book of the Week gets your book featured before more than 20,000 readers and writers via email, complete with a link directly to Amazon, where they can buy your book!
Custom Press Release Custom Press Release:  Have our professional press release writer compose an original, unique press release for your book, submitted to you for your review/approval, and then distributed to our news wire service on your behalf. Distributed electronically to a database of approximately 100,000 media contacts, newsrooms, industry analysts, and freelance writers who receive daily email listings of press releases which match their filter criteria.
Amazon Cover Enhancement Amazon Cover Enhancement: By manually interfacing directly with Amazon, we can over-ride Amazon and Ingram’s automatic process and get your cover image on Amazon much faster, usually within 2-3 business days rather than the standard 30-45 days.

Want to learn more about how to successfully market your book? See these and other valuable services by logging onto your author’s center and reviewing our Marketing Options.

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Top 10 Self-Publishing Book Marketing Tactics for May 2017

There’s never been a better time to become a self-published author: The quality of services is better and, thus, the quality of the books. This all serves to make readers more receptive to the works of self-publishing authors.

But the fact is, you still need to get the word out! Book marketing remains one of the most vital elements to your success as a self-publishing author. Outskirts Press is an industry leader in post-publication support, products and services to a growing family of self-published authors.

So, how do you choose what’s right for you? Our list of Top 10 Book Marketing Tactics offers an excellent shortlist of our most popular marketing and promotional approaches you might consider as you begin or continue book marketing. Listed below are our Top 10 marketing products, in order of popularity.

Standard Press Release Standard Press Release: The Standard Press Release includes information about you and your book taken directly from information you supply for your webpage during pre-production. It couldn’t be easier.
Amazon Kindle Submission Service Amazon Kindle Submission Service:  Make your book available on Amazon’s Kindle e-book reading device. More formats on Amazon means more exposure on Amazon, and the Kindle is heavily promoted by Amazon.
Audio Excerpt option Audio Excerpt:  Recording a 3-minute audio excerpt is as easy as speaking into the phone. Pique readers’ interest by recording a pivotal passage or explaining more about the book.
Bookmarks Magazine Co-Op Ad Bookmarks Magazine Co-Op Ad: Reach at least 40,000 affluent readers guaranteed! Targeted exposure is key to your book’s success. Advertising in Bookmarks Magazine can help reach the audience that’s already waiting to read your book.
First Chapter Preview Library Distribution First Chapter Preview Library Distribution: Introduce your book to libraries, bookstores, media, reviewers, bloggers and readers by running a quarter page full-color ad along with a free preview of your first chapter in this catalog for three consecutive months.
Amazon Search Inside the Book Amazon Search Inside the Book: Amazon itself has stated that books participating in this program are significantly more successful, on average, than books that do not participate.
Personal Marketing Assistant Personal Marketing Assistant: Do you need help developing a book marketing plan? Arranging book signings? Establishing/developing your author platform? Hire your own Personal Marketing Assistant today!
Amazon Launch Bundle Amazon Launch Bundle: Save 25% on 3 of our marketing services focused on Amazon.com. This package includes the following options: Amazon Search Inside the Book, Amazon Listing Optimization and Amazon Author Profile.
Google Books Preview Program Submission Google Books Preview Program Submission: An inexpensive and extremely effective way to get your book in front of millions of readers quickly and easily.
Custom Press Release Custom Press Release:  Have our professional press release writer compose an original, unique press release for your book, submitted to you for your review/approval, and then distributed to our newswire service on your behalf.

Outskirts Press Published authors who are interested in any of these (or many of our other available services) can find further details and ordering information from the Marketing Options page of your author’s center.

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Introducing One-Click Publishing for Children’s Books Without Custom Illustrations

If you’ve spent any time reading our newsletters, blog posts, or emails, you are probably familiar with our suite of One-Click Publishing packages. If you’re new to Outskirts Press, let me begin by explaining that these packages incorporate a range of services that make up, in many ways, some of our finest offerings and keep us a top-ranked self-publishing company by authors and third-party evaluators alike. We are happy to announce that, due to popular demand, we have put together a new offering for children’s book authors who don’t need (or are providing their own) custom illustrations!

With the click of the mouse, you can set in motion a series of self-publishing events that is nearly as magical as the tale you’ve woven for young readers! The One-Click Publishing Suite for Non-Illustrated Children’s Books from Outskirts Press pulls together comprehensive production, print and marketing services into one all-inclusive self-publishing bundle. You’ll receive professional editing, custom book cover design, genre-specific marketing services and more, all with one-on-one service every step of the way. Visit our website for more information: www.outskirtspress.com/p/childrensnonillustrated

Our ever-expanding collection of One-Click Publishing suites are designed to lift the burden of detailed decision making from your shoulders and allow you to return to what you love most—writing —while the expert editors, designers, and Personal Marketing Assistants collaborate to produce a book that not only meets your expectations but exceeds them in all of the ways that matter most. With just one click of your mouse or touchpad, you get over a dozen bundled services!

To learn more, visit www.outskirtspress.com. You can also talk with a Publishing Consultant to get exactly what you need – and get the most out of it! There are three convenient ways to connect:

  1. Call us at 1-888-672-6657 (OP-BOOKS)
  2. Live-chat with us via our website
  3. Go online to schedule an appointment
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