How Local Media Marketing Can Make Your Book Skyrocket (even while self-isolating)

If you’ve done any sort of local media marketing yourself, you know it is often easier said than done. Success typically comes down to perseverance. But success also depends upon contacting the right people at the right time.

Every city has its share of radio stations, and each of those radio stations have on-air personalities for designated blocks of time. Some radio programs are geared exclusively to music. Others, exclusively to news. And still others exclusively to a mash-up of music, entertainment, and listener engagement. Media marketing involves identifying the appropriate people to contact and making those in-roads.

Since you’re a local author in their area, they’re exponentially more likely to be interested than if you send an unsolicited pitch to a national or global program.

Other than radio, every major city also has its fair share of local newscasts and entertainment programs on television. These program producers are constantly on the prowl for unique, original programming featuring someone, or something, of local interest. In much the same manner you located and pitched the radio stations, you’ll identify and pitch the television producers, too.

Do you want more than radio and television exposure? How about city-wide newspapers and/or community leaflets or fliers. Almost all commercial areas from the suburbs to the major cities harbor newsletters, newspapers, coupon periodicals, and the like. And what do you think the chances are that your local community newspaper will write an article about a local author with a published book? We’re betting pretty good! In fact, your local community newspapers should also be one of your very first steps on the road to marketing, but the success rate is so high.

If you’re thinking this sounds like a lot of work, you’re right. But the results can make it worthwhile if you have the patience to do it right. And nowadays, much (if not all of this) can be done remotely via email, chat, and the telephone, making it an effective and safe method of marketing your book, even during COVID-19.

Want even more good news? Outskirts Press offers a Media Marketing Blitz option that does all this for you, and more. Throughout August our authors can receive an instant 10% savings with promo code: mediamarket

 

10 Reasons to Customize Your Marketing Materials this July

Join Outskirts Press in celebrating our very own “Customized Marketing Month” this July with 10 great reasons to create personally-branded promotional materials to help you market your book with professionalism and success.

1. Every author needs a business card to include in press kits and at author events. What better way to promote your book and yourself at the same time than with professionally designed and personally branded business cards that feature your book’s cover on one side and your contact/sales information on the other?
2. Custom bookmarks are a wonderful promotional item to pass out because people rarely throw them away; they actually keep them, use them, and see them over and over! Take advantage of that marketing opportunity by ensuring that those promotional bookmarks promote your book in a customized and professionally-branded way.
3. Posters serve two unique purposes that other promotional materials cannot. They’re great for book signings and other events where you need some large presentation pieces framed upon your table or hanging from your “space” to draw attention to your book. Additionally, posters are great for framing and hanging on the wall in your home and/or office. Between a framed movie poster and a framed poster of your own book cover, we know which we would recommend for available wall space. Talk about motivational!
4. Postcards are the most effective direct mail piece because they require a lower postage rate, offer a high-quality presentation of your cover, and contain book and ordering information on the reverse side, all presented in a customized promotional way that everybody is already accustomed to receiving in the mail.
5. If you have a professionally designed custom cover (and if you received one with Outskirts Press, we’re already betting that you do), customized promotional materials offer a beautiful way to showcase your book’s artistry in a variety of highly-effective ways.
6. To celebrate “Customized Marketing Month” you can save 10% instantly on 500 customized bookmarks with the promotion code bookmarksave through July 11 if you’ve published with Outskirts Press.
7. Continue celebrating “Customized Marketing Month” with Outskirts Press between July 12-18, and Outskirts Press authors can receive an instant 10% discount on 500 custom business cards with the promotion code: buscards
8. July 19-25 is the week Outskirts Press authors can save 10% instantly on your very own customized postcards (500 count) with promotion code: postcards.
9. The last week of “Customized Marketing Month” (July 26-31) brings an instant 10% discount to Outskirts Press authors who order 25 small posters that feature the front cover of your book. Simply enter promotion code smposters at check-out.
10. Would you rather get everything you need all at once and save even MORE in the process? The Promotional Materials Bundle combines all of the above customized marketing materials into one truly sweet suite of promotional goodness for a bundled discount. And all July long you can save an additional 10% with promotion code: promomater

 

July is Book Marketing Month [SAVE 10%]

Join Outskirts Press in celebrating the sizzling days of summer with a hot, new customized marketing promotion every single week of July! We’re calling it “Customized Marketing Month” and it is the perfect way to stock-up on custom promotional materials for your book while also saving some money instantly!


Don’t want to wait until July 5th to start saving? Would you rather get everything you need at the same time and save even MORE in the process? The Promotional Materials Bundle combines all of the above into one truly sweet suite of branding goodness for a bundled discount. And throughout (July 1-31) you can save an additional 10% with promotion code: promomater.

 

10% Off Book Video Trailer & Distribution PLUS a Free Video Marketing Guide!

A Book Video Trailer is like a movie trailer for your book. With an instant 10% savings on your custom Book Video Trailer, there’s never been a better time than right now to see your book make its movie debut!

Videos are the most portable and popular of marketing tools today (especially nowadays during self-isolation and social-distancing) since they are easily shared across all major social media platforms, including YouTube, Facebook, Twitter, Tumblr, Instagram and elsewhere. Your 60-90 second custom-made Book Video Trailer can even be embedded into blog posts or links within all your emails.

This amazing book promotion service (which includes distribution on YouTube and delivery of your file to you for indefinite use) is normally $399, but when you take action today we will put your book in the limelight for only $360. Order your Book Video today and we will also send you our newest marketing guide, Using Video to Promote Books, for FREE.

Just enter promo code savebkvid at check-out to save 10% instantly before the red carpet rolls-up.

Let’s make your book a star!

 

Save 10% on Your Ad in First Chapter Plus!

Ready to promote your book to thousands of literary enthusiasts and professionals who are perpetually on the hunt for the next great read? With the Outskirts Press 1st Chapter Preview Library Distribution marketing service, you can and for a limited time it’s 10% off!

The 1st Chapter Preview Library Distribution program features your book in First Chapter Plus, a monthly e-catalog reaching more than 35,000 libraries, bookstores, media, reviewers, bloggers and readers. The 1st Chapter Preview Library Distribution includes:

  • a link to the first chapter of your book to for buyers to download and preview view
  • a full-color image of your book’s cover on a quarter-page ad including pricing information and ordering details
  • your book synopsis
  • three consecutive months of advertising for maximum exposure

This increased exposure can help your book be discovered.  Don’t delay! Enter promo code savefirst when you purchase 1st Chapter Preview Library Distribution today.

 

Save 10% on Amazon Book Marketing

Today the Amazon Launch Bundle from Outskirts Press is an additional 10% off the already-discounted bundle price. Here’s what you get and why you should take advantage of this great deal:

We will add your Amazon Author Profile directly to Amazon, which includes…

  • your entire bibliography of published books
  • all your available book videos and/or video teasers
  • a direct RSS feed to your author blog (if you have one)
  • your author photo (if you supplied one)
  • your author biography

We will submit your book to Amazon’s “Look Inside,” which…

  • entices readers to digitally flip through small sections of your book
  • empowers readers to take a closer look at your content
  • encourages readers to make the purchase
  • authorizes Amazon’s search engine to use content inside your book for it’s algorithm (resulting in better search results)

We will add Search-Optimized Content to your Amazon Product Page, so…

  • Amazon’s search engine finds your page faster, easier, and more often
  • Your book gets the attention it deserves
  • Your browsers become buyers

The Amazon Launch Bundle is one of our most popular marketing bundles and today you can save an additional 10% off the $349 bundled price. Just enter promo code tenlaunchamz at checkout today.

 

A Book Marketing Specialist Can Start 2020 Right

In today’s market, it can be tough to know where to focus your efforts in order to effectively market your book. Don’t worry. We’re here to help!

Right now, Outskirts Press is offering an instant 10% savings when you claim 5 hours of 1-on-1 marketing assistance with a book marketing specialist. You’ll save $7/hour and while receiving priceless promotional help — a total savings of $35 off the regular $349 price. This option includes five hours of one-on-one assistance with a marketing professional so you can …

  • develop a marketing plan
  • arrange book signings
  • develop your social media platform
  • and much more!

Log in to your Publishing Center and select Book Marketing Specialist from the Marketing Solutions menu. Enter promo code tenoffbmsp at check out to receive 10% off instantly.

Take advantage of this New Year’s savings before it expires and let’s get your book really out there in 2020.

 

Get a Book Marketing Consultation Today & Save

Marketing a book successfully is a multifaceted and challenging specialty. Perhaps you’re unsure of whether to advertise or reach out via social media, uncertain whom to contact for news coverage, or just swamped with your “day job” and have a limited amount of time to pursue book promotion.

A Customized Marketing Plan could save you hours of wasted time, and today you’ll save 10%, too. Reserve your Marketing Consultation today and you will receive:

  • A 30-minute marketing consultation via phone with one of our professional marketing experts so we can learn more about your marketing preferences and goals
  • A customized marketing plan designed just for you, based upon that conversation. This laser-focused plan will offer specific, actionable steps you can take to start selling more books right away

Simply use promo code: MarketDev10 during check-out to instantly save 10% off the normal $149 price. Don’t delay. This deal won’t last long.

 

10% off Amazon Launch Bundle!

Order your Amazon Launch Bundle today to receive a discounted price on Outskirts Press’ three best Amazon-focused services: 1. Amazon Author Page, 2. Amazon Search Inside the Book and 3. Amazon Listing Optimization. The Amazon Launch Bundle is 10% off the already discounted bundled price for a limited time, so order today!

Why should you take advantage of this deal?

  • Your Author Profile includes your entire bibliography of published books, all your book videos and/or video teasers and even a direct RSS feed to your author blog
  • Amazon’s “Look Inside” entices readers to electronically flip through a small section of your book for a closer glance
  • The professional copywriters at Outskirts will utilize search engine optimized content to get your book the attention it deserves when readers search for your book online

To launch your Amazon platform and save an additional 10% off the $249 bundled price, enter promo code Save10_Launch at checkout today.

 

Save $100 When You POWER LAUNCH Your Book This Month!

Outskirts Press wants to help you hit the ground running in your marketing efforts. Order our popular Book Launch Bundle today and receive an instant 10% discount ($100 value) off the already bundled price on five of our most popular and effective marketing options! It’s the perfect way to promote your book effectively and affordably.

The Book Launch Bundle powers up your book marketing campaign to reach multiple audiences on a variety of mass marketing venues: social media, print media, broadcast and other formats where readers shop. These offer authors a multi-pronged promotional push:

  • Custom Press Release with distribution
  • PR Publicist Campaign with leads forwarded to you for follow-up
  • Social Media Setup, which lets you market to a large online audience cost-effectively
  • Book Video Trailer & Distribution to highlight your story in a compelling marketing video
  • Personal Marketing Assistant who’ll spend 5 hours jump-starting, or restarting, your marketing efforts!

To take advantage of 10% OFF (that’s $100 off!) AND the bundled discount, simply enter promo code Save10BookLaunch at checkout when you purchase the Book Launch Bundle today.