Whether you are already published and want 2020 to be the year your book breaks out, or you are a writer with a manuscript ready for publication, here are 20 fantastic tips for self-publishing writers to welcome in 2020!
1. Read — Let’s keep reading off of the endangered species list! With a million books published last year alone, we can all find something new to read. Writers are readers.
2. Research — It’s impossible to be a successful self-publishing writer without conducting some degree of research. Learn about the publishing industry, familiarize yourself with book trends, and master recommended marketing tactics.
3. Renovate — Stepout of your comfort zone in 2020! Don’t have a blog? Start one. Are you an introvert? Network with other writers or industry professionals. Research local meet-ups, associations, organizations, clubs, and writing groups.
4. Retool — When book sales slow, tinker with temporary discounts or even your book itself. Revise your book for 2020 by addressing recommendations you’ve received. Often, releasing a brand new edition with bonus material can make all the difference.
5. Realize goals — Ideally, your New Years Resolutions are the culmination of your goals throughout the year. Make goal-setting a habit by setting lots of small, attainable goals rather than a single insurmountable one. If your resolution is to sell a thousand copies, break that down into chunks: promote one giveaway in January, schedule a book-signing in February, attend book fair in March, and so on.
6. Solicit reviews — We all know that securing online reviews on Amazon and Barnes & Noble is a worthwhile exercise. But did you know there are also tons of review sites out there? Research them and submit your book to them for more reviews.
7. Prioritize publishing — If you’ve been sitting on a finished manuscript, 2020 is the year you do it. Rather than tweaking that scene again, research self-publishing options and make this specific book-dream a reality. Nothing happens unless you do it.
8. Prioritize marketing — Once you publish a book, it’s time to focus on promoting it … which takes time and energy. And when the going gets tough, the tough ask for help! Five hours with a Book Marketing Strategist might be all you need put your book on the path to promotional success.
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9. Polish by proofreading — This year, resolve to refine your technical skills. Having a second or third set of eyes can also help you avoid revisions after initial publication. If you’re having trouble catching typos, misspellings, and grammatical errors in your writing, consider hiring a professional editor.
10. Master social media — Keep an eye open for marketing opportunities presented by sites you already enjoy, whether it be Facebook, Twitter, Pinterest, or YouTube. When you make use of sites you’re visiting anyway, promotion feels less like work.
11. Ask for help — It’s not cheating to ask for help in reaching your marketing goals! If you’ve already tried new things by delving into social media and checking off other goals, you’ve likely crossed paths with new people (including friends, family, and fellow authors) or inexpensive marketing options to help you reach your resolution goals.
12. Take advantage of ebooks — Publishing an ebook is easy! The ability to offer easy-to-order ebooks has opened up a massive sales channel for indie authors. As readers embrace ebooks, offering an ebook edition equates to priceless exposure.
13. Take advantage of audiobooks — The Internet never sits still, and there has been a tsunami of interest in audiobooks as we enter the third decade of this new millennium. Between iTunes and Amazon, finding and listening to audiobooks has never been easier, and publishing one is just as simple.
14. Find your voice — When you’re meeting new people and making new connections, that effort will ultimately affect sales. Assimilating all of these influences into a voice that is uniquely yours will help you identify and reach your unique readers, too.
15. Put the press to work — A press release distribution service can reach thousands of relevant news organizations worldwide in an instant these days. Authors, too, can use the Internet to research specific publications and reach targeted media contacts.
16. Be a mentor — It is often said that students are the best teachers, and building relationships is key to expanding one’s audience. As a published author, why not help newcomers out as they negotiate the writing and publishing processes? Writing groups and publishing associations are great places to meet people in search of assistance.
17. Join a writer’s group or association — If you’re serious about becoming a successful author, it’s crucial to continually hone your craft. A writer’s group not only provides support; you can get tips and feedback and like-minded writers to help with promotion.
18. Work the (digital) red carpet — Video remains the fastest growing slice of the Internet. Not only is YouTube a great platform for book promotion, it’s a great way to conduct research. Fortunately for self-publishing authors, it’s easier than ever to create a book video and upload it to YouTube to grab the attention of future readers.
19. Promote yourself — You’re taking all the right marketing steps for your book, but don’t forget to market yourself. Resolve to make authorship and your expertise a visible aspect of your identity. You have the book to prove it (or, you will soon in 2020)!
20. Kickstart your resolutions — Remove barriers to progress and initiate conditions that help you achieve the goals you’ve set by setting up a calendar and reconciling your skills and resources with the task at hand. Strategy is key, and working one-on-one with a Book Marketing Strategist can help 2020 begin with a big book bang!
For more information and help choosing your best self-publishing options, contact an Outskirts Press Publishing Consultant in whatever manner is easiest for you: