How Book Marketing Specialists are Helping Self-Publishing Authors

As a self-published author, do you know how to develop a book marketing plan or even what should be included in it? Do you have the time and know-how to snag and schedule book signings? Are you confused about when, where and how to implement these and other elements of your book marketing plan?

A professional book marketing specialist can assist you with all these tasks, and more!

What, exactly, can a book marketing specialist do for you?

  • Develop a marketing plan. A book marketing plan is as vital to the marketing of a book as an outline is to the writing of it. And a marketing plan must be continuously tweaked to stay aligned with your goals. When you hire a book marketing specialist, you will receive a customized marketing plan with recommended actions and valuable information you can use TODAY to sell more books.
  • Arrange book signings. Book signings are special moments for any author, and for book fans. Your book marketing specialist will help you schedule these events and coordinate all the important details.
  • Develop your author platform. Your online presence says a lot about you as a person, and it can say a lot about you as an author. Having an internet presence that is tailored specifically to your needs will help you fine-tune your image, get the word out about your book(s) to a large, targeted audience and give readers valuable ways to find you and buy your book. Your author platform includes a website, social networking accounts and more. A book marketing specialist can ensure that you make the most of this valuable marketing medium!
  • Follow-up on marketing leads. When life gets busy, it’s nice to hand off the little details to someone else–like following up with potentially valuable marketing leads. Your book marketing specialist will chase down these leads for you and make sure you get ’em while they’re HOT!

Marketing a book is not a cookie-cutter science. The successful path depends upon the book, the author, and his/her goals. That’s why it is imperative to meet with your book marketing specialist first, typically via an initial telephone consultation. Once you make sure you and your marketing specialist are on the same page (pun intended), you can work together more efficiently, and effectively.

If you haven’t yet secured the services of a professional book marketing specialist to help you with the marketing of your self-published book, perhaps 2021 is the year to do it.

Right now, Outskirts Press is offering an instant 10% savings off the regular price of $349 when you claim 5 hours of 1-on-1 marketing assistance with a book marketing specialist. Enter promo code savetenbms at check out to receive 10% off instantly.

About Outskirts Press

Since 2002, Outskirts Press has helped thousands of authors just like you develop, publish, and market thousands of high-quality, award-winning books featuring…

  • exceptional cover design
  • professional interior formatting
  • high-quality printing
  • award-winning publishing
  • worldwide distribution
  • and extensive book marketing services

Outskirts Press is the only A+ rated and #1-rated self-publishing company according to the Better Business Bureau and Top Consumer Reviews, respectively, because we deliver outstanding customer service, affordable pricing, and industry-leading royalties.

 

Resolutions Every Author Should Have for the New Year!

Structured and manageable goals are important to those of us who consider ourselves works in progress. Well, it’s that time of year when we all start thinking about those goals — in this case, New Year’s resolutions. They’re especially necessary to moving a book from an unknown publication to a chart-topper. It’s a big project!

But, whether you’re just starting to figure out marketing or already a best-selling author, there are simple things you can resolve to do in 2021 that will make you an even better at selling … or simply a better you. Here are resolutions for published authors or anyone bent on self-improvement.

  1. Set goals. “Wait, I thought a resolution was a goal!” Well, yes, it is, in a sense. Ideally, your New Year’s resolution is the culmination of your goals throughout the year. It’s important — and ultimately more productive — to make goal-setting a habit, not just a tradition we do once a year and promptly forget. So set lots of small, attainable goals rather than one insurmountable to-do you never actually do. For example, if your resolution is to sell 2,000 copies, break it down into smaller goals. Resolve to promote one giveaway in January, schedule a book-signing in February, then a book fair in March and so on for the entire year. Or, set a goal to schedule 20 book-signings next year and average 10 sales per event. Way less intimidating, right?
  2. Facilitate goals. If you’ve resolved to sell big in the new year without so much as a marketing calendar in the house, you’ve not facilitated your goals or your year’s resolution. Remove barriers to progress and instate conditions that help you achieve. Buy an entry-level PC for getting on social media to promote or gather a list of bookstores you can call to set up events. Then, resolve to reach out until you get the bookings you need to fulfill your resolution.
  3. Make marketing a priority. Once you’ve divided your marketing resolutions into smaller goals, it’s much easier to give them top priority. Knock out those little to-do’s first thing in the morning!
  4. Read, read, read. Top-notch authors are always top-notch readers. Get to know your genre not just by practicing it but by being an avid consumer of it. That way, you’ll get to know your audience and what appeals to them.
  5. Master the basics of social media. No matter what your stripe, there are many others with similar interests on social media. Facebook “friend” other authors and readers, and learn from them. Follow publishers. Rub elbows with book clubs. You’ll find kindred spirits in the virtual world who can enlighten you with real wisdom. Use that wisdom to refine how you communicate with potential readers.
  6. Try something new. Make 2021 the year you branch out. Start a blog. Meet new people with similar interests. These new experiences will all enrich and inform so many other aspects of your life. At the very least, you’ll be a more social and well-rounded person. Hey, you might even discover a whole new audience for your book!
  7. Just do you. Yes, you should be reading a lot, meeting people and making connections that pay off in sales. Ultimately, you’ll assimilate all these influences into a voice that is uniquely yours, and you’ll find your true audience. Don’t fight it — feed it.
  8. Consider “cheating” a little. Many of us are afraid to ask for help. It feels lazy, like we’re cutting corners. Let us put your mind at ease: It’s not cheating to ask for help reaching your marketing goals! In fact, it’s pretty smart, if you ask us. And, if you’ve tried new things, delved into social media and checked off other goals, you likely have crossed paths with new people who may be able to help you get past the hump. Reach out to friends and family to help you get the word out or purchase inexpensive marketing service options to help you reach the goals you set on the road to your resolution. (Even full-time professionals parse out their duties from time to time.)

Whatever your resolution, the important thing is to keep moving, to take whatever steps necessary to move you toward fulfilling the great things you planned for your life.

Need help moving toward your New Year’s resolution? Visit our website for our complete list of book publishing and marketing services and to schedule a consultation with a Publishing Consultant.

 

Self-Publishing Author Marc McCormack Discusses Stella the Rejected Star

Author Marc McCormack is taking his latest book Stella the Rejected Star on tour — a Virtual Book Tour, that is, with Outskirts Press! Technology has created a wide variety of ways to reach audiences all over the world. All it takes is a little thinking outside the box, and nowadays you can market a self-published book in a variety of affordable and impactful ways. Virtual book tours, for example, are a great way to connect with readers from all corners of the globe, all from the comfort of your own home. Join Marc McCormack and Stella the Rejected Star as they appear in features and interviews (such as the one below) in the weeks and months ahead!


Luckily for us, Marc was kind enough to answer a few questions as the tour was getting started so that we can give you a sneak peek into the mind of the creator of Stella the Rejected Star.

OP: Tell us a little bit about Stella the Rejected Star. What is it about?

Marc: It’s a Christmas story about Stella, a four-pointed star, that is rejected by the other five-pointed stars because she is different and the brightest. The other stars are unkind to Stella and even “starnap” her at one point. Ultimately, she is selected by God to lead the wisemen to the manger on Christmas.

OP: Why did you decide to write this story?

Marc: I wrote Stella the Rejected Star when I was 11 in 1983. About five years ago, my Mom found a copy of the book in the garage and asked me to reread it. I read it again, and I realized 37 years ago I had written the story of my son, Brady, who is now a beautiful blind and nonverbal 14-year-old individual with autism. I took the story to one of my close friends, and he illustrated it. Brady was the inspiration to publish it.

OP: How did you get your book published?

Marc: I contacted Outskirts publishers and went through the self-publishing process. I decided that the year 2020 was the perfect year for Stella’s debut! This is a story of hope in a world in need of it.

OP: What types of readers would be interested in this story?

Marc: Kids who love stars, even mischievous ones, and Christmas will love this book, and all Individuals with special needs are represented by Stella. The book is set against the backdrop of the first Christmas and Nativity, but it is truly meant for everyone.

OP: What is special about your book?

Marc: This book is special because it is not only a cute story, but it is the perfect way to teach your children about the importance of kindness. Children will see that Stella was made fun of for her differences, and you can easily teach your children about love and acceptance. The ones among us who are considered different often shine the brightest! I am also planning on donating some of the proceeds to local (Orange County, CA) autism charities.

OP: What differentiates it from other books in the same category?

Marc: It’s a Christmas story about the first Nativity, but it is more than that because of its message of acceptance and inclusion.

OP: Have you published any other books?

Marc: This is my first published book.

OP: Do you plan to publish more?

Marc: Yes, I do. I’m currently working on writing the story of my son, Brady (and his brother Carson who we lost), from his four months in the NICU and his current triumphs as a beautiful 14-year-old with severe special needs.

OP: Thanks for your time, Marc! We look forward to learning more about you as you visit other bloggers!

ABOUT THE AUTHOR:

I wrote Stella the Rejected Star when I was a wide-eyed, 11-year-old. Thirty-seven years later, the story is even more relevant personally when I consider my 13-year-old beautiful son, Brady, who was born at 24 weeks at one pound, six ounces. Brady was a twin, and tragically his brother, Carson, passed away after two weeks. Now, Brady is a blind, nonverbal boy with autism who has sometimes been rejected for his differences; however, he radiates love and light every day in my life and so many others. I want to express my sincere gratitude to a close friend and brilliant artist, Seth Thompson, who helped bring Stella to life through his perfect illustrations. Stella the Rejected Star is for Brady and all individuals with special needs who illuminate the world when, like Stella, they are given the opportunity to shine. With love, Marc McCormack

For more information or to contact the author, visit https://www.outskirtspress.com/stellatherejectedstar

This author purchased the Virtual Book Tour marketing option, which allows self-publishing authors to connect with bloggers and harness the power of the blogosphere by taking their book on the “virtual road.” Learn more about this service by visiting your Publishing Center and reviewing the available marketing options.

Are you an author looking for help to market your self-published book?

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Amazon Featured Book of the Week

Now available on Amazon.com!


Legends of Beer-League Hockey: Vignettes from a Beer-League Hockey Player

by Curt Lesnau

(4 Stars – 8 Customer Reviews)

Price: $24.95

Curt Lesnau’s “Legends of Beer-League Hockey: Vignettes from a Beer-League Hockey Player.” As someone who has been playing beer league hockey all over North America for over 50 years, Curt Lesnau has a few stories to tell… Legends of Beer League Hockey is a series of vignettes-memories and musings on the sport of hockey as the author and his pals travel from Quebec to Ontario, St. Louis to Florida, and other points coast to coast doing what they love best: beer-league hockey! Follow Curt along with his hockey-loving, fun-seeking friends, their tournament road trips, and all the dicey and hilarious situations that go with it!

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2020 Self-Publishing Retrospective: A Very Unusual Year in Review

2020 is sure to go down in history as one of the most difficult years ever as the coronavirus Covid-19 pandemic continues spreading around the globe, threatening the physical and mental health of Earth’s inhabitants while simultaneously causing economic hardship for billions. And although the world continues to struggle, we are witnessing the good inherent in all people as neighbors help neighbors, friends help friends and loved ones help and cherish those they love. For many writers, the early days of quarantining allowed them to find their creative energy to write and perhaps even (finally) finish that book they’ve been working on.

It’s apparent in the numbers. 2020 book sales boomed! While final numbers for 2020 aren’t available at the time of this writing, NPD Bookscan reported an overall 6.4% increase for the first three quarters over the comparable quarters in 2019, led by a whopping 36% jump in young adult nonfiction, a 29% increase in juvenile nonfiction and a 19% bump in young adult fiction.

Homeschooling certainly contributed to this increase, and savvy writers were quick to capitalize, as the self-publishing industry is on track to publish more books in 2020 than ever before. For Outskirts Press, the only A+ rated and #1-rated self-publishing company according to the Better Business Bureau and Top Consumer Reviews, respectively, 2020 saw its authors thrive and prosper even in the shadow of the novel coronavirus.

At the 26th Annual Colorado Independent Publishers Association EVVY Awards Banquet, which, for the first time ever, took place “virtually” and streamed live from YouTube, Outskirts Press authors took home a total of 14 impressive 1st-, 2nd- and 3rd-place awards. The recorded virtual ceremony will be available on the CIPA YouTube Channel indefinitely.

Winning a CIPA EVVY Award is a prerequisite to winning the Outskirts Press Best Book of the Year Award and claiming its $1500 Grand Prize. In 2020, the following three First Place EVVY Award winners were in contention for the Best Book of the Year:

Lance Anderson won a First Place Award in Fiction for his novel Life in the Morgue. Lance Anderson spent most of his life as an ironworker until he decided it was time for a change. He took a job at the medical examiner’s office, where he worked for six years and assisted in more than two thousand cases until he was forced to retire due to vision problems. Life in the Morgue is his debut novel, but he has also written two movie scripts that are in the process of being produced.

George Rhoades won a First Place Award for Poetry with Musings from Cowboy Country. George Rhoades is the author of Along the Chisholm Trail and Other Poems and After the Chisholm. He is the winner of numerous poetry awards, including the IBPA Benjamin Franklin Award, Will Rogers Gold and Bronze Medallions, Readers View First Place Award, Indie Excellence Book Award Finalist and Western Music Assoc. Poetry Book Finalist, and other accolades. Born on a farm in Cotton County, Oklahoma, Rhoades has been a rancher, a reporter/editor for UPI and Oklahoma newspapers and a college journalism professor. He retired from UT-Arlington and moved to Duncan, Oklahoma, where he owned a hay farm.

And Gina Simone won a First Place Award in the Spiritual/Religion category with Whispers of Love, which went on to win the coveted Outskirts Press Best Book of the Year Award for 2020 (by securing a whopping 80% of the votes!). Gina Simone is a Spirit Medium certified through the Forever Family Foundation. At the age of 11, she began to notice and feel Spirit and energy around her. Not knowing what these gifts were, she always felt different and isolated. A traumatic pool accident with her toddler son catapulted her into finding the meaning behind life, Spirit, lessons, and karma. She left a comfortable corporate finance career to answer her calling to connect you with your loved ones and with your own innate intuition and higher consciousness. She has been a featured medium on Gwyneth Paltrow’s GOOP.com, has been voted Long Island Best Medium several years in a row, and is also a featured medium on the WBLI 106.1 morning show.

Congratulations, Gina! And congratulations to all our EVVY-Award winners and, in fact, to all our award-winning authors, who celebrated their accomplishments in 2020 by receiving book awards.

How would it feel to publish in 2021 with the A+ Rated and #1-Rated self-publishing company according to the Better Business Bureau and Top Consumer Reviews, respectively? Find out more about publishing, marketing, promoting and submitting your book for publication, reviews, and awards by visiting us at OutskirtsPress.com. We would love to help you publish the book of your dreams in 2021.

 

Amazon Featured Book of the Week

Now available on Amazon.com!


Grandma and Grandpa’s Wisdom for a Healthy and Prosperous Life

by Jon Baker

(5 Stars – 14 Customer Reviews)

Price: $16.95

Jon Baker’s “Grandma and Grandpa’s Wisdom for a Healthy and Prosperous Life” compiles the simple lessons a young boy learned from his grandparents and brings the reader back to the basics to show how to: Reexamine the simplicity of what you already know about life and success and apply it; Improve your mind and body in order to flourish; Assess how and when to sit back and listen before acting; Achieve your goals; and Create freedom in your life! The young boy was fortunate enough to grow up as a success story by going on to college and graduate school. An inspiring read!

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Please note that product prices and availability are subject to change. Prices and availability were accurate at the time of this posting; however, they may differ from those you see when you visit Amazon.com.© Amazon.com, Inc. or its affiliates. All rights reserved. Amazon, Amazon.com, the Amazon.com logo, and 1-Click are registered trademarks of Amazon.com, Inc. or its affiliates. Amazon.com, 410 Terry Avenue N., Seattle, WA 98109-5210.

 

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Save $130 When You POWER LAUNCH Your Book This Month!

Outskirts Press wants to help you hit the ground running in your marketing efforts. Order our popular Book Launch Bundle today and receive an instant 10% discount on the already discounted-bundled price of four of our most popular and effective marketing options! It’s the perfect way to promote your book effectively and affordably.

The Book Launch Bundle powers up your book marketing campaign to reach multiple audiences on a variety of mass marketing venues: social media, print media, broadcast and other formats where readers shop. These offer authors a multi-pronged promotional push:

  • Custom Press Release with international distribution
  • Social Media Setup, which lets you market to a large online audience cost-effectively
  • Book Video Trailer & YouTube Distribution to highlight your story in a compelling marketing video
  • Book Marketing Specialist who will work with you 1-on-1 to jump-start, or restart, your book marketing efforts!

To take advantage the bundled discount PLUS an additional 10% off, simply enter promo code bklaunbdl at checkout when you purchase the Book Launch Bundle today.

 

Amazon Featured Book of the Week

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Living on the Edge: Adventures of a Hunter

by Shannon L. Kollmeyer

(5 Stars – 2 Customer Reviews)

Price: $44.95

Shannon L. Kollmeyer’s “Living on the Edge: Adventures of a Hunter.” Adrenaline rush in every hard-core hunting adventure. Untamed wilderness, nasty terrain, daunting conditions, over 50 species-experience it all in one man’s lifetime hunting passion. Here are solid stories that show the hard work, research, planning, and perseverance that makes for good hunting. Kollmeyer is your guide through this spectrum of hunts in four countries, 20 locations, various geographies, different cultures, and every type of terrain and weather imaginable. Follow the author’s footsteps across the Yukon wilderness, the Canadian Arctic, Alaska, the United States, Africa, and New Zealand. A must-read for conservationists, hunters, and all lovers of this great planet.

 

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Please note that product prices and availability are subject to change. Prices and availability were accurate at the time of this posting; however, they may differ from those you see when you visit Amazon.com.© Amazon.com, Inc. or its affiliates. All rights reserved. Amazon, Amazon.com, the Amazon.com logo, and 1-Click are registered trademarks of Amazon.com, Inc. or its affiliates. Amazon.com, 410 Terry Avenue N., Seattle, WA 98109-5210.

 

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Extra Publishing Upgrade PLUS an Amazon Kindle Edition

This November we give thanks to the thousands of authors who have put their trust in Outskirts Press to help them achieve their publishing dreams. To show our thanks, we have a special offer to share. For a limited time, we will upgrade your publishing package for FREE!

Interested in Full-Color Publishing? Pay for the less expensive Ultimate Black & White package and you’ll get everything that comes with the Full-Color package at no extra cost. Did you only budget for the Basic Black & White? Buy it today and you can claim all the extras that come with the more inclusive Ultimate Black & White publishing package! Just enter novupgrade at check-out before this limited-time offer comes to an end!

In short, you’ll receive hundreds of dollars of extras! When you start today, we will also publish and distribute an Amazon Kindle eBook Edition of your book for free.

So, are you ready to publish your masterpiece with the A+ rated and #1-rated self-publishing company according to the Better Business Bureau and Top Consumer Reviews, respectively? If so, connect with Outskirts Press now in whatever manner is easiest for you:

“My experience with Outskirts Press was truly outstanding from the very beginning. All representatives were efficient, helpful, professional, and courteous. Outskirts Press made it easy for me to publish my first book. The finished product was a masterpiece! I highly recommend Outskirts Press.” – Introducing Diana McIntyre, author of Just a Piece of Me

 

Amazon Featured Book of the Week

Now available on Amazon.com!


Memoirs of a Life Shattered: Living With & Through a Pancoast Tumor

by Judith Dwyer Fugate

(5 Stars – 3 Customer Reviews)

Price: $24.95

Judith Dwyer Fugate’s “Memoirs of a Life Shattered: Living With & Through a Pancoast Tumor. “Being assaulted by a cruel and uncaring assassin: cancer. Numbness was my first reaction followed by fear, confusion, sorrow, anger, and pain. This intrusion had already threatened to not only shatter my life, but end it.

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Please note that product prices and availability are subject to change. Prices and availability were accurate at the time of this posting; however, they may differ from those you see when you visit Amazon.com.© Amazon.com, Inc. or its affiliates. All rights reserved. Amazon, Amazon.com, the Amazon.com logo, and 1-Click are registered trademarks of Amazon.com, Inc. or its affiliates. Amazon.com, 410 Terry Avenue N., Seattle, WA 98109-5210.

 

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