Resolutions Every Author Should Have for the New Year!

Structured and manageable goals are important to those of us who consider ourselves works in progress. Well, it’s that time of year when we all start thinking about those goals — in this case, New Year’s resolutions. They’re especially necessary to moving a book from an unknown publication to a chart-topper. It’s a big project!

But, whether you’re just starting to figure out marketing or already a best-selling author, there are simple things you can resolve to do in 2020 that will make you an even better at selling … or simply a better you. Here are resolutions for published authors or anyone bent on self-improvement.

  1. Set goals. “Wait, I thought a resolution was a goal!” Well, yes, it is, in a sense. Ideally, your New Year’s resolution is the culmination of your goals throughout the year. It’s important — and ultimately more productive — to make goal-setting a habit, not just a tradition we do once a year and promptly forget. So set lots of small, attainable goals rather than one insurmountable to-do you never actually do. For example, if your resolution is to sell 2,000 copies, break it down into smaller goals. Resolve to promote one giveaway in January, schedule a book-signing in February, then a book fair in March and so on for the entire year. Or, set a goal to schedule 20 book-signings next year and average 10 sales per event. Way less intimidating, right?
  2. Facilitate goals. If you’ve resolved to sell big in the new year without so much as a marketing calendar in the house, you’ve not facilitated your goals or your year’s resolution. Remove barriers to progress and instate conditions that help you achieve. Buy an entry-level PC for getting on social media to promote or gather a list of bookstores you can call to set up events. Then, resolve to reach out until you get the bookings you need to fulfill your resolution.
  3. Make marketing a priority. Once you’ve divided your marketing resolutions into smaller goals, it’s much easier to give them top priority. Knock out those little to-do’s first thing in the morning!
  4. Read, read, read. Top-notch authors are always top-notch readers. Get to know your genre not just by practicing it but by being an avid consumer of it. That way, you’ll get to know your audience and what appeals to them.
  5. Master the basics of social media. No matter what your stripe, there’s are many others with similar interests on social media. Facebook “friend” other authors and readers, and learn from them. Follow publishers. Rub elbows with book clubs. You’ll find kindred spirits in the virtual world who can enlighten you with real wisdom. Use that wisdom to refine how you communicate with potential readers.
  6. Try something new. Make 2020 the year you branch out. Start a blog. Meet new people with similar interests. These new experiences will all enrich and inform so many other aspects of your life. At the very least, you’ll be a more social and well-rounded person. Hey, you might even discover a whole new audience for your book!
  7. Just do you. Yes, you should be reading a lot, meeting people and making connections that pay off in sales. Ultimately, you’ll assimilate all these influences into a voice that is uniquely yours, and you’ll find your true audience. Don’t fight it — feed it.
  8. Consider “cheating” a little. Many of us are afraid to ask for help. It feels lazy, like we’re cutting corners. Let us put your mind at ease: It’s not cheating to ask for help reaching your marketing goals! In fact, it’s pretty smart, if you ask us. And, if you’ve tried new things, delved into social media and checked off other goals, you likely have crossed paths with new people who may be able to help you get past the hump. Reach out to friends and family to help you get the word out or purchase inexpensive marketing service options to help you reach the goals you set on the road to your resolution. (Even full-time professionals parse out their duties from time to time.)

Whatever your resolution, the important thing is to keep moving, to take whatever steps necessary to move you toward fulfilling the great things you planned for your life.

Need help moving toward your New Year’s resolution? Consider hiring a Book Marketing Specialist for 5 hours of expertise and a Custom Marketing Plan. You can log into your Publishing Center to see what book marketing options are available to you or chat with us using the live chat option on our website (www.outskirtspress.com).

 

Local Media Outreach For Self-Publishing Authors: Go Big and Go Home (to your hometown, that is!)

If you’ve done any sort of media outreach yourself, you know it is often easier said than done. Success typically comes down to perseverance. But success also depends upon contacting the right people at the right time.

Every city has its share of radio stations, and each of those radio stations have on-air personalities for designated blocks of time. Some radio programs are geared exclusively to music. Others, exclusively to news. And still others exclusively to a mash-up of music, entertainment, and listener engagement. Media Outreach involves identifying the appropriate people to contact and making those in-roads. That typically involves having a media kit.

Since you’re a local author in THEIR area, they’re exponentially more likely to be interested than if you sent an unsolicited pitch to a national or global program like, say, Howard Stern, or NPR.

But Media Outreach doesn’t begin and end with radio. Every major city also has its fair share of local newscasts and entertainment programs on television. These program producers are constantly on the prowl for unique, original programming featuring someone, or something, of local interest. In much the same manner you located and pitched the radio stations, you’ll identify and pitch the television producers, too.

Do you want more than radio and television exposure? How about city-wide newspapers and/or community leaflets or fliers. Almost all commercial areas from the suburbs to the major cities harbor newsletters, newspapers, coupon periodicals, and the like. And what do you think the chances are that your local community newspaper will write an article about a local author with a published book? We’re betting pretty good! In fact, your local community newspapers should also be one of your very first steps on the road to marketing, since the success rate is so high.

For your own free Publishing Kit filled with valuable resources, including “7 Tips to Self-Publish Like a Pro”, visit https://outskirtspress.com/book-publishing.html#ebooks

 

Amazon Featured Book of the Week

Now available on Amazon.com!


Of Gods and Heroes: An Unbiased Retelling of the Story of the Gods and Heroes of Ancient Greece

by Elias Pagonitis

(5 Stars – 1 Customer Review)

Price: $23.95

Elias Pagonitis’s “Of Gods and Heroes: An Unbiased Retelling of the Story of the Gods and Heroes of Ancient Greece” is an unsanitized account of being a gay warrior in ancient Greece. Inspired by Joseph Campbell and modeling Asopichos on both Luke Skywalker from Star Wars and Neo from The Matrix, Pagonitis has written a book for every reader who, like Pagonitis, has suffered from the devastating, horrific effects of homophobia. Taking on us a whirlwind ride from his simple boyhood on shores of Lake Helikē to his initiation as a warrior-lover in the Sacred Band, Asopichos had a great victory over the Spartans at Leuctra and his awakening to ultimate reality.

 

 Learn More 

 

Please note that product prices and availability are subject to change. Prices and availability were accurate at the time of this posting; however, they may differ from those you see when you visit Amazon.com.© Amazon.com, Inc. or its affiliates. All rights reserved. Amazon, Amazon.com, the Amazon.com logo, and 1-Click are registered trademarks of Amazon.com, Inc. or its affiliates. Amazon.com, 410 Terry Avenue N., Seattle, WA 98109-5210.

 

Would you like your book featured here? Buy Now

 

A Book Marketing Specialist Can Start 2020 Right

In today’s market, it can be tough to know where to focus your efforts in order to effectively market your book. Don’t worry. We’re here to help!

Right now, Outskirts Press is offering an instant 10% savings when you claim 5 hours of 1-on-1 marketing assistance with a book marketing specialist. You’ll save $7/hour and while receiving priceless promotional help — a total savings of $35 off the regular $349 price. This option includes five hours of one-on-one assistance with a marketing professional so you can …

  • develop a marketing plan
  • arrange book signings
  • develop your social media platform
  • and much more!

Log in to your Publishing Center and select Book Marketing Specialist from the Marketing Solutions menu. Enter promo code tenoffbmsp at check out to receive 10% off instantly.

Take advantage of this New Year’s savings before it expires and let’s get your book really out there in 2020.

 

Amazon Featured Book of the Week

Now available on Amazon.com!


Misery Ridge: The Story of a Hunting Family and the Mountain They Love

by Gerry Kennedy

(5 Stars – 6 Customer Reviews)

Price: $16.95

Gerry Kennedy’s “Misery Ridge: The Story of a Hunting Family and the Mountain They Love.” Gerry discovered the joy of hunting with her dad. She married an outdoorsman and raised 6 daughters and 2 sons appreciating all things related to outdoors. The family dreamed often of a deer hunt in Maine and while there, they fell in love…with a mountain! They spent half a century on Misery Ridge mountain in Maine where the entire family hunted, fished, canoed, climbed, hiked, ice fished, snowmobiled, picnicked, and camped. Come share the experiences and adventures of this outdoor family. Hopefully, this book will be an inspiration to women and girls.

 Learn More 

 

20 Fantastic Tips for Self-Publishing Writers to Welcome in 2020!

Whether you are already published and want 2020 to be the year your book breaks out, or you are a writer with a manuscript ready for publication, here are 20 fantastic tips for self-publishing writers to welcome in 2020!

1. Read — Let’s keep reading off of the endangered species list! With a million books published last year alone, we can all find something new to read. Writers are readers.

2. Research — It’s impossible to be a successful self-publishing writer without conducting some degree of research. Learn about the publishing industry, familiarize yourself with book trends, and master recommended marketing tactics.

3. Renovate — Stepout of your comfort zone in 2020! Don’t have a blog? Start one. Are you an introvert? Network with other writers or industry professionals. Research local meet-ups, associations, organizations, clubs, and writing groups.

4. Retool — When book sales slow, tinker with temporary discounts or even your book itself. Revise your book for 2020 by addressing recommendations you’ve received. Often, releasing a brand new edition with bonus material can make all the difference.

5. Realize goals — Ideally, your New Years Resolutions are the culmination of your goals throughout the year. Make goal-setting a habit by setting lots of small, attainable goals rather than a single insurmountable one. If your resolution is to sell a thousand copies, break that down into chunks: promote one giveaway in January, schedule a book-signing in February, attend book fair in March, and so on.

6. Solicit reviews — We all know that securing online reviews on Amazon and Barnes & Noble is a worthwhile exercise. But did you know there are also tons of review sites out there? Research them and submit your book to them for more reviews.

7. Prioritize publishing — If you’ve been sitting on a finished manuscript, 2020 is the year you do it. Rather than tweaking that scene again, research self-publishing options and make this specific book-dream a reality. Nothing happens unless you do it.

8. Prioritize marketing — Once you publish a book, it’s time to focus on promoting it … which takes time and energy. And when the going gets tough, the tough ask for help! Five hours with a Book Marketing Strategist might be all you need put your book on the path to promotional success.

Click here to save 10% instantly when you reserve 5 hours of time with a Book Marketing Strategist/Personal Marketing Assistant with Outskirts Press. Just use promo code: tenoffpma

9. Polish by proofreading — This year, resolve to refine your technical skills. Having a second or third set of eyes can also help you avoid revisions after initial publication. If you’re having trouble catching typos, misspellings, and grammatical errors in your writing, consider hiring a professional editor.

10. Master social media — Keep an eye open for marketing opportunities presented by sites you already enjoy, whether it be Facebook, Twitter, Pinterest, or YouTube. When you make use of sites you’re visiting anyway, promotion feels less like work.

11. Ask for help — It’s not cheating to ask for help in reaching your marketing goals! If you’ve already tried new things by delving into social media and checking off other goals, you’ve likely crossed paths with new people (including friends, family, and fellow authors) or inexpensive marketing options to help you reach your resolution goals.

12. Take advantage of ebooksPublishing an ebook is easy! The ability to offer easy-to-order ebooks has opened up a massive sales channel for indie authors. As readers embrace ebooks, offering an ebook edition equates to priceless exposure.

13. Take advantage of audiobooks — The Internet never sits still, and there has been a tsunami of interest in audiobooks as we enter the third decade of this new millennium. Between iTunes and Amazon, finding and listening to audiobooks has never been easier, and publishing one is just as simple.

14. Find your voice — When you’re meeting new people and making new connections, that effort will ultimately affect sales. Assimilating all of these influences into a voice that is uniquely yours will help you identify and reach your unique readers, too.

15. Put the press to work — A press release distribution service can reach thousands of relevant news organizations worldwide in an instant these days. Authors, too, can use the Internet to research specific publications and reach targeted media contacts.

16. Be a mentor — It is often said that students are the best teachers, and building relationships is key to expanding one’s audience. As a published author, why not help newcomers out as they negotiate the writing and publishing processes? Writing groups and publishing associations are great places to meet people in search of assistance.

17. Join a writer’s group or association — If you’re serious about becoming a successful author, it’s crucial to continually hone your craft. A writer’s group not only provides support; you can get tips and feedback and like-minded writers to help with promotion.

18. Work the (digital) red carpet — Video remains the fastest growing slice of the Internet. Not only is YouTube a great platform for book promotion, it’s a great way to conduct research. Fortunately for self-publishing authors, it’s easier than ever to create a book video and upload it to YouTube to grab the attention of future readers.

19. Promote yourself — You’re taking all the right marketing steps for your book, but don’t forget to market yourself. Resolve to make authorship and your expertise a visible aspect of your identity. You have the book to prove it (or, you will soon in 2020)!

20. Kickstart your resolutions — Remove barriers to progress and initiate conditions that help you achieve the goals you’ve set by setting up a calendar and reconciling your skills and resources with the task at hand. Strategy is key, and working one-on-one with a Book Marketing Strategist can help 2020 begin with a big book bang!

For more information and help choosing your best self-publishing options, contact an Outskirts Press Publishing Consultant in whatever manner is easiest for you:

 

50 More Outskirts Press Success Stories … and Counting

As a self-publishing author, you work hard to produce a manuscript that’s compelling, engaging, polished and professional. That hard work doesn’t end when the final flourish hits the last page. In fact, the real journey begins when your book hits the shelves.

It takes more than a marvelous literary work to achieve success as an author; it takes the gumption and drive to promote that work to voracious readers!

Outskirts Press has identified 50 authors who have marketed their books successfully—and won a spot in the Top 50 Bestsellers of 2019.

Clifford Annis
Paul Arciero
Tom Bisio
Joseph Bronson
Shelley Brouwer
Brian Burgess
John Chambers
Ingrid Charlery
Lisa Cicero
Kelley Clark
Jacky Connell
Rochelle Cory
Bill D’Anjolell
Matt DiGeronimo
Donna Dube
Alfonso Gamble
Mike Gillette
Michael Goodroe
James Hatch
Heidi Herman
Mark Houston
Donald Kilburg, Jr.
Jean Kinney
Richard Lawless
Bill Lynch
Raven Magwood
James Martin
Jane McConnell
Marc McGill
Michael McNamara
Kevin Muldowney
Aage Nost
Patrick O’Connor
Robert J. (Bobby) Orr
Tim Page-Bottorff
Shirley Raines
Kristy Remick
Katelynn Renteria
Vicki Riske
Gary Robinson
Luis Roman
Lisa A. (Anthony) Romano
Ty Sagalow
Seth Spreiter
Mike Tolbert
Alva Wallace
Gene Ware
Loyall Wilson
Aakeem Woodard
George Yuhasz

Congratulations from all of us at Outskirts Press.

Need help getting your own selling efforts off the ground? Connect with an Outskirts Press Book Marketing Specialist for expert advice, personal assistance and a Custom Marketing Plan that lays the groundwork for successful selling.