Amazon Featured Book of the Week

Now available on Amazon.com!


One Loony Eclipse: A Real Full Moon

by Gordon Pless

(5 Stars – 2 Customer Reviews)

Price: $16.95

Gordon Pless’s “One Loony Eclipse: A Real Full Moon” is a comedic play on names, places, occupations, and more. Follow the descendants of perpetually penniless Odem Jack Schitt as they interact with characters on both the right side of the law, like police officers Lauren Order, Jason Crooks, and Brook M. Danno, and those who take the law a little more into their own hands, like Mauri Pulsive, Izzy Normal, Moe Lester, and Lou Smorels. If you are looking for one-liners developed into a full novel as well as saucy humor delivered without profanity and vulgarity, readers will love Pless’s One Loony Eclipse.

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Please note that product prices and availability are subject to change. Prices and availability were accurate at the time of this posting; however, they may differ from those you see when you visit Amazon.com.© Amazon.com, Inc. or its affiliates. All rights reserved. Amazon, Amazon.com, the Amazon.com logo, and 1-Click are registered trademarks of Amazon.com, Inc. or its affiliates. Amazon.com, 410 Terry Avenue N., Seattle, WA 98109-5210.

 

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5 Reasons You Need a Book Marketing Calendar

A book marketing calendar is a priceless document in the self-publishing realm. It contains valuable guideposts to steer your marketing and, ideally, includes ambitious but attainable benchmarks, such as promotion deadlines, book events and other to-do items in one place. It also should serve to inspire you to progress in your marketing efforts by making you accountable for your goals and the timeline for achieving them.

But where do you even begin to create a book marketing calendar? Here are five essential items to include on your marketing calendar for a successful year of selling:

  1. Literary contests. Your calendar should include submission deadline dates for literary competitions that interest you, as well as a list of submission requirements (or a link where you can find them). Remember to set a series of smaller goals for each step of the process so you can complete your registration on time.
  2. Book reviews. Some book reviews do have a submission window, so track these and schedule other reviews that aren’t time-sensitive for other times of the year.
  3. Book fairs and expos. There are many local, regional, national and international book fairs where authors can display their books and make valuable industry connections. Research ones that are appropriate for your genre and track registration deadlines and requirements on your calendar.
  4. Other marketing prompts. There are many little things you can do in between competitions and events to boost your visibility, such as book-signings, book giveaways, social media posts and advertising opportunities. You may wish to schedule specific types of activities for certain days of the week or month so you can easily keep track of your agenda. Social media Saturdays, book-signing Fridays, advertising on the 15th of the month, end-of-the-month giveaways, etc. This would also be a good place to note your monthly marketing budget.
  5. Resources. Add helpful links directly to your calendar for future reference. These should include book competition webpages, online forms, how-to articles and more. This will ensure the information you need is close at hand when you need it, and that you never miss an important deadline.

With careful advance planning and organization, you’ll save time down the road and will be prepared to take advantage of every opportunity available to you.

Want an even quicker path to a well-organized book marketing calendar? The new and improved Marketing Calendar from Outskirts Press offers more than 150 marketing tips, resources and deadlines to help you make 2019 your best year yet — all for just $25!

 

Tactics for Stretching Your Book Advertising Budget

As a self-publishing author, you’re always looking for ways to get your book in front of new readers, and you’re probably looking for ways to stretch your marketing budget too. At Outskirts Press, our Co-Op Advertising Program is the solution!

The Outskirts Press Co-Op Advertising Program is a powerful, yet affordable tool that gives authors
premium advertising exposure for their book in high-quality magazines or periodicals with other Outskirts Press authors—but at a fraction of what it would cost to run a full-color ad on their own.

Authors marketing their books through the Co-op Advertising Program can secure premium exposure for a minimal amount of money. Each book will occupy a 2″ x 2.5″ space within a full-color, full-page or half-page ad alongside other Outskirts authors. The book’s ad space includes a full-color image of the book’s cover, an abbreviated synopsis, ISBN and retail price, along with all the ordering information necessary to purchase the book.

Outskirts Press offers its authors several options to choose from in the Co-Op Advertising Program. Imagine, YOUR book prominently featured in one of these industry favorites:

  • Foreword Magazine, which reaches over 10,000 librarians, booksellers, agents and other industry professionals
  • Spirituality & Health, which reaches over 200,000 readers exploring the spiritual journey to self-knowledge, authenticity and integration
  • Publishers Weekly, which targets 80,000 booksellers, publishers, librarians, wholesalers, distributors and agents, plus more than 360,000 unique monthly website visitors
  • Bookmarks Magazine, which targets a dedicated and affluent readership of 40,000 and growing
  • New York Times Sunday Book Review. Reach an audience of OVER 4 MILLION book buyers with a co-op advertisement in the go-to guide for holiday book shopping… The New York Times Sunday Book Review. Now is the time to start planning for holiday book marketing so reserve your space today

Space is limited and ads fill up fast … Click below for more details on the Outskirts Press Co-Op Advertising Program and see how easy (and affordable) it can be to promote your book nationwide!

 

Top 10 Ways to Use and Sell Your Book This Summer

When summer breezes in, authors will need to be ready with copies of their book for signing events, giveaways and, of course, those unpredictable opportunities to sell in person. An even 100 is a good starting point, but more or fewer is appropriate, depending on how much one-on-one selling you’re comfortable with. (We’re giving you some great ideas here — stay tuned!)

First, stock up with Outskirts Press now and you’ll get FREE shipping on orders of 50 books or more (within the continental United States). Plus, you’ll receive an additional 35-50% off your book order with our bulk discount … and still ship it free!

Now, why do you need those copies? Lots of reasons, but here are the top 10 places you can use your author copies and sell your book this summer:

  1. Independent Bookstores: Mom-and-pop shops in your local community are often more receptive to independently published authors, especially local ones, than the giant chain bookstores. Give them a free promotional copy of your book and a sales sheet, so they can determine whether to carry it. They’ll get a better margin ordering directly from the Outskirts Press bookstore than if they order from Ingram. And they’ll get the best deal if you leave them a stack on consignment. Owners of independent bookstores must compete with larger chains, and one way they do that is by offering their customers perks — like meeting a local author! Hint: You’ll find the bookstore proprietor will be much more willing to host your event if you offer to share the promotional responsibilities.
  2. Libraries: Introduce yourself as a local published author to local librarians and ask what resources are available to share your book with the community. Offer to do a book signing or reading event. If nothing else, offer to leave a copy for the library to display in the lobby and/or put into circulation.
  3. Writer’s Groups: Network with writer’s club members who have information or contacts that can help you increase your sales, and be ready to give copies of your book to people who may be able to pass it along to important power players, or who may simply be interested in reading it in exchange for an online review (or both!). Give them a taste of your book via a reading in a club meeting.
  4. Book Clubs: Reach out to local book clubs via social media sites like Facebook or MeetUp and propose your book for their summer read. This is a great way to sell 10+ copies of your book at a time. For information on how to create a Book Club Kit check out our How to Make a Book Club Kit TipSheet in your Author Center. Hint: Offer to lead the discussion at one of the meetings. Book clubs rarely turn down a chance to read books where they are certain to get the chance to meet the author personally.
  5. Coffee Shops: Local coffee shops are great places for book readings and signings. Ask if you can hang a poster of your book in their window or pin a promotional postcard or bookmark on their announcement board. Ask if they will consign your book as a point-of-sale purchase. Or offer to leave copies for patrons to read while they sip their coffee. If customers become engrossed in the story, they may go to Amazon to get their own copy to finish at home.
  6. Genre Retailers: Book signings and author events are not limited to bookstores. Yoga studios/gyms are great for health books. Kitchen gadget and independent grocery stores are great for recipe books (think yummy samples), toy stores are great for kids’ books, and lingerie stores work for romance novels. What kind of retailer is a good match for your book?
  7. Art Galleries: As a writer, you are an artist. If you can connect your book with an art gallery’s artwork (even if it’s just that you’re a local talent) they may be willing to consign your book. Ask if you can hang a poster of your book in their window.
  8. Restaurants: Restaurants are great venues for book events and great places to display your book poster. We’ve even seen local restaurants with books at the tables for patrons to read while they wait for their food.
  9. Radio and TV Stations: Send a pitch packet, including a copy of your book, to local radio and television stations offering to do interviews and live segments.
  10. Newspapers: Small-town publications regularly feature news briefs and announcements on everything from church events to student achievements to business openings. It’s not unusual for local newspapers to write feature stories, or at least a news brief, on newly published books from local authors or to publicize book signings or local events. Introduce yourself to the editor and leave him/her a copy of your book and sales sheet. In addition to a feature story or news brief, ask if the newspaper has a book review section or a place for serialized fiction. Leave another copy of your book for the book reviewer.

Summer readers are ready — are you ready for them? Order your author copies from Outskirts Press today for free shipping on 50 books or more, and additional bulk-order discounts!

 

Save $5/Hour with Your Own Personal Marketing Assistant

In today’s market, it can be tough to know where to focus your efforts in order to effectively market your book. Don’t worry. We’re here to help!

This month, Outskirts Press is offering 10% off our Personal Marketing Assistant option. You’ll save $5 per hour with your own personal marketing assistant — a total savings of $25 off the regular $249 price. This option includes five hours of one-on-one assistance with a marketing professional so you can …

  • develop a marketing plan
  • arrange book signings
  • develop your social media platform
  • and much more!

Log in to your Publishing Center and select Personal Marketing Assistant from the Marketing Solutions menu. Enter promo code PMA-10pct at check out to receive 10% off.

Take advantage of these savings before the offer expires!

 

Congratulations and Good Luck to the 2019 Outskirts Press EVVY Award Nominees!

This year, Outskirts Press has an impressive 79 EVVY Award nominees to thank for their dedication and high-quality work as self-published authors. The EVVYs are an acclaimed annual book award program sponsored by the Colorado Independent Publishers’ Association (CIPA), which recognizes superior independently published books. The EVVYs are judged by a panel of professionals on a qualitative scale of merit in dozens of distinct book categories.

Each year, Outskirts Press nominates a small percentage of the books published during the year for submission to the EVVY Awards. Since a nomination is the first step toward the Outskirts Press Best Book of the Year Award, the standards are high and these nominations represent the very best of our publications as determined by our executives and members of our production teams.

Outskirts Press official nominees and winners receive additional exposure for their books in featured Outskirts Press marketing channels, including our blog, social media networks, nationally distributed press releases and in our email newsletters. The finalists will be announced July 31, 2019, and award winners will be announced during a ceremony hosted by the Colorado Independent Publishers Association in August, 2019.

Congratulations to this year’s Official Outskirts Press EVVY Award nominees, presented here in no particular order:

 

Congratulations to the authors of these 79 amazing works!

What’s next?

As a result of being nominated for the EVVY Awards, these Outskirts Press authors have taken the first step toward the coveted Outskirts Press Best Book of the Year Award. Three of the nominees above who subsequently win an EVVY Award during the CIPA banquet will be selected as semi-finalists for our annual Best Book of the Year Award and its $1,500 Grand Prize. Visit the blog often for updates.

All of these books, along with other Outskirts Press titles, are available from the major online book retailers like Amazon, Barnes & Noble, Powell’s, Books-A-Million and others, and from the Outskirts Press bookstore. To learn more about our products and services, as well as upcoming and current promotions, visit our website or call us at 1-888-672-6657 to speak with a Publishing Consultant.

 

Amazon Featured Book of the Week

Now available on Amazon.com!


Teachers Have 9 Lives: An Underground to Surface Exposure

by Hannah Hope

(5 Stars – 1 Customer Reviews)

Price: $25.95

Hannah Hope’s “Teachers Have 9 Lives: An Underground to Surface Exposure” is a uniquely visionary book. While other books by educators focus on “super teachers” or how to be a better teacher, 9 Lives captures the intense battle taking place in our public schools for the future of America’s children. What was learned for more than twenty years of teaching in inner-city schools is brought to light and the behind-the-scenes plight of America’s teachers is exposed. Truly, this battle has a far-reaching impact on American society.

 

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Please note that product prices and availability are subject to change. Prices and availability were accurate at the time of this posting; however, they may differ from those you see when you visit Amazon.com.© Amazon.com, Inc. or its affiliates. All rights reserved. Amazon, Amazon.com, the Amazon.com logo, and 1-Click are registered trademarks of Amazon.com, Inc. or its affiliates. Amazon.com, 410 Terry Avenue N., Seattle, WA 98109-5210.

 

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