Introducing Self-Publishing Author Dr. Jay Raman’s Book Video Trailer for “From the Land of Spice to the Land of Oil”

Announcing the Self Publishing News  premiere of the book video trailer for From the Land of Spice to the Land of Oil (published by Outskirts Press, January 2021), by Dr. Jay Raman.

An Immigrant Physician’s Tale of His Life and Times

The title of this book From the Land of Spice to the Land of Oil aptly describes the book. It is an immigrant physician’s tale of his life and times. More than just a biography it is a story of his times. He was born in 1945 at the end of Second World War. Kerala—his birth place in India—is well-known for its spices and ancient martial arts. He was witness to great historic events like the end of the Second World War, independence and partition of India, cold war, collapse of communism, global warming and finally the Covid pandemic. He has described them as he saw them both as a physician and as a keen student of history. He served in the Indian army and also the army of the Sultan of Oman. He has many interesting stories to tell, both professional and personal. After immigrating to the USA he had extensive experience of medical practice in this country. He describes in detail the varied professional and personal challenges he had to face. He also gives his frank opinion about medical practice and the profound changes he has seen. He describes the great historical events he has passed through based on his own observations on geopolitics and international issues. An important issue, life after retirement is also given due consideration. Towards the end, he concentrates on spiritual issues, religion, and ultimately death.

Dr. Jay K Raman was born in 1945 in Kerala in India. He did his medical education in India. He joined the army and served in different parts of India as well as in Oman in the Middle East. In 1975 he immigrated to USA with his family. After finishing surgical residency at the University of Rochester he moved to Houston, Texas, to do a fellowship in cardio-vascular surgery at Texas Heart Institute under the famous surgeon Dr Denton Cooley. He is a Fellow of the American Board of surgery and also a Fellow of the Royal College of surgeons of Canada. Since 1981 he has been running a successful private practice. Dr. Raman has been married to Viji for nearly fifty years. They are blessed with two children and five grandchildren. Presently he is retired and spends most of his time on charitable activities.

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Introducing Self-Publishing Author Joel S. Hirschhorn’s Book Video Trailer for “Pandemic Blunder”

Announcing the Self Publishing News  premiere of the book video trailer for Pandemic Blunder (published by Outskirts Press, January 2021), by Joel S. Hirschhorn.

The US public health system and federal agencies failed to support and promote early home/outpatient treatment for the COVID-19 virus. The result was a pandemic blunder of massive proportions…

Pandemic Blunder contains considerable medical information and data to support a number of proven safe, cheap generic medicines and protocols that knock out the coronavirus when given early. Read about the pioneering, courageous doctors who have been using innovative approaches to prevent their COVID patients from needing hospital care and facing death. The book includes many expert opinions from doctors who support the view that 70 to 80 percent of COVID deaths could have been prevented—and still can be.

Don’t be victimized by disinformation and propaganda from leftist media. Learn how corrupt forces are aiming to make billions of dollars from expensive medicines and vaccines, and how hundreds of thousands of deaths could have—and should have—been prevented!

Dr. Joel S. Hirschhorn has a long history of working on health issues. He was a full professor at the University of Wisconsin, Madison, where he directed a medical research program between the colleges of engineering and medicine. As a senior official at the Congressional Office of Technology Assessment and the National Governors Association, he directed major studies on health-related subjects, including health risks from toxic waste sites, and he testified at over 50 US Senate and House hearings. His nonfiction books include From Pollution to Prevention, Sprawl Kills, and Delusional Democracy, and he has authored hundreds of articles in journals and on websites, plus op-ed articles in major newspapers. Dr. Hirschhorn has served as an executive volunteer at a major hospital for more than 10 years and is an advisor to several organizations promoting patient-centered care. During the pandemic he published many articles advocating for early home/outpatient treatment and criticizing Dr. Anthony Fauci.  He is a member of the Association of American Physicians and Surgeons, and America’s Frontline Doctors.

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Amazon Featured Book of the Week

Now available on!

Operation Olive Tree

by Jemil Metti

(4.5 Stars – 8 Customer Reviews)

Price: $20.95

Jemil Metti’s “Operation Olive Tree.” is a fictional exploration of peace in the Middle East. Two talented high school students: an Israeli girl and a Palestinian boy. Their passion for opera grows into a friendship and a dream to sing for peace. However, they are frequently haunted by cultural prejudices and family mistrusts related to decades of warfare over territory and religion. Eventually, as adults, the two students find themselves back where they started, but in a place they could never have imagined.

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Save 10% on Your Ad in First Chapter Plus!

Ready to promote your book to thousands of literary enthusiasts and professionals who are perpetually on the hunt for the next great read? With the Outskirts Press 1st Chapter Preview Library Distribution marketing service, you can and for a limited time it’s 10% off!

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The 1st Chapter Preview Library Distribution includes:

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This increased exposure can help your book be discovered.  Don’t delay! Enter promo code savefirst when you purchase 1st Chapter Preview Library Distribution today.


How Understanding Book Discounting Can Pack Your Pocketbook

When you are a self-publishing author, making sense (and cents) out of convoluted terms like “trade discount” can make all the difference between being a struggling writer and a profitable one. Today we’re going to discuss the term “trade discount” in depth and learn how understanding it can help to improve your bottom line as an author.

To understand “trade discount” one must first understand what the word ‘trade’ refers to. In this case, “the publishing trade” consists of wholesalers, distributors, and retailers, all of whom practice the trade of helping you distribute and sell your book. The “trade discount” in its simplest terms is simply how those “trades” make money. The higher the trade discount, the more money those wholesalers, distributors, and retailers make. It’s not surprising, therefore, that they all prefer higher trade discounts to lower ones, especially since they have to split it amongst themselves. In other words, the higher your trade discount, the more motivated they’re going to be to sell your book, because doing so is more profitable to them. This usually presents itself in the form of greater distribution, greater retail availability, and perhaps even greater “findability” on retail sites. The lower the trade discount, the less distribution opportunities for your book.

Trade discounts can range from a now almost-unheard of 20%, which results in basically NO distribution, to an equally painful 60-70% (for places like Costco and Wal-Mart). Why “painful” you ask? Well, because the trade discount has a direct effect on either your retail price or your royalties (or, usually, both). You see, in order for a book to have a higher trade discount, it either must have a higher retail price, or a lower author royalty (or, again, usually both). Since many authors are price-sensitive about the book’s cover price, as are most retailers for that matter, balancing a book’s retail price with its trade discount becomes something of a compromise.

Let’s take a look at an example. A book with a retail price of $20 and a 50% trade discount means wholesalers, distributors and retailers are going to receive $10 to split amongst themselves. Now $10 remains. To make the math easy, let’s say the print-on-demand book has a production cost of $5. That leaves $5 remaining. Some publishing companies take a percentage of this remaining amount for themselves, up to 80% in extreme cases, before paying the rest to the author in royalties. Outskirts Press is among a select few who don’t take any of this remainder and instead pay 100% of this remaining amount to the author. To summarize: A $20 retail price, $10 for the “trade”, $5 to produce the book, and $5 for the author’s royalties (100% net profit of the book). By way of comparison, the same $20 book with a 40% trade discount means the “trade” receives $8. The book still costs $5 to produce. And now the author receives $7 instead of $5. Two extra dollars for every book sold. This is why it is important to choose a self-publisher, such as Outskirts Press, that gives you control over your book’s trade discount.

Here are the most common trade discounts offered by the few full-service self-publishing companies that give you any control over the matter (few do; we recommend finding one that does):

40%: Generally allows retailers enough profit to stock and re-order your book, although sometimes with “delayed” availability. This plan is recommended for an author who wants to achieve some online availability while maintaining a good profit margin. This discount is also better suited for speakers and other professionals who are planning on selling the majority of their books through methods other than bookstores and websites, like for instance, through “back-of-room” sales, or through their businesses to clients directly.

50%: Full online availability with consistent stocking and reordering queues, plus the ability to pursue offline sales for stocking within retail stores.

55%: The highest trade discount offered through print-on-demand distribution, resulting in maximum distribution potential for your book.

This can be a challenging subject to understand. Overall, we recommend that you select a publisher that allows you the flexibility to choose your own trade discount. To learn more, schedule a no obligation consultation with one of our knowledgeable Publishing Consultants here.


Author Poll: Writer MP Kollman wants your help with her cover

MP Kollman is self-publishing a book with Outskirts Press. And she wants your help deciding her book cover.

Book Summary:

A honeymoon in Reno—what could possibly go wrong?

However, back in Jaspar, Margaret Addams, preparing to leave home to visit Elizabeth and Emery Grayson, is catapulted twenty feet down the sidewalk by the explosion that destroys her house. She is barely holding onto life, but what has she to live for? Jerome, a young man she had grown to love as a son—a murderer—is dead, and her husband—no better than a common criminal—is imprisoned a hundred miles away.

And then, there’s the Hamiltons. Ivy—a woman Sandy thought he had put in prison seven years ago—has found her estranged husband Martin, and their daughter, Azalea—owners of MHE in Reno, a company that provides data entry services for its clients using its powerful server.

Questions need answering. Why is Ivy in Reno and not in prison? What does she want with Sandy’s boss, Jeff Hand? How did the Hamiltons anticipate Sandy and Samantha’s arrival in Reno? What is the source of the hundreds of thousands of dollars accumulating in an account that has no connection to their business?

About the Author:

Honeymoon is the third in a series by MP Kollman—Brothers published in 1995 and Sequela in 2012. MP also published Skin Deep, which is not part of the series, in 2016. MP began writing in grade school for her own enjoyment-taking her on adventures and away from the family farm. MP retired several years ago and can now devote more time to writing.

Please take a look at two possible covers below and then vote on the choice you recommend for MP.

Click on the book cover image below to enlarge Cover Option A

Click on the book cover image below to enlarge Cover Option B


If you don’t see the survey poll above, please view in another browser.

Amazon Featured Book of the Week

Now available on!

The Separated Woman

by Theodore Sjogren

(5 Stars – 6 Customer Reviews)

Price: $13.95

Theodore Sjogren’s “The Separated Woman.” In one single 54,000-word sentence, The Separated Woman gives new significance to the phrase “stream of consciousness,” demonstrating what it means to be fully immersed in a work of fiction. The intensity of this immersion is crystallized by its brutal simplicity as the novel reveals the mind of one man—possibly a serial murderer—talking to a detective in a late-night café. In metaphysical moodiness it rivals Kafka’s The Trial and in existential grit outdoes Camus’ The Stranger. This engrossing and challenging read is not for the fainthearted. From deep within the nature of the world we live in, Sjogren takes his mystery/thriller into a bare, penetrating exploration by way of a single, thought-defying sentence.

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Please note that product prices and availability are subject to change. Prices and availability were accurate at the time of this posting; however, they may differ from those you see when you visit©, Inc. or its affiliates. All rights reserved. Amazon,, the logo, and 1-Click are registered trademarks of, Inc. or its affiliates., 410 Terry Avenue N., Seattle, WA 98109-5210.

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Congratulations and Good Luck to the 2021 Outskirts Press EVVY Award Nominees!

This year, Outskirts Press has an impressive 68 EVVY Award nominees to thank for their dedication and high-quality work as self-published authors. The EVVYs are an acclaimed annual book award program sponsored by the Colorado Independent Publishers’ Association (CIPA), which recognizes superior independently published books. The EVVYs are judged by a panel of professionals on a qualitative scale of merit in dozens of distinct book categories.

Each year, Outskirts Press nominates a small percentage of the books published during the year for submission to the EVVY Awards. Since a nomination is the first step toward the Outskirts Press Best Book of the Year Award, the standards are high and these nominations represent the very best of our publications as determined by our executives and members of our production teams.

Outskirts Press official nominees and winners receive additional exposure for their books in featured Outskirts Press marketing channels, including our blog, social media networks, and in our email newsletters. We will be announcing the EVVY Award Finalists and Awards Ceremony details soon on Self-Publishing News so keep an eye out for the blog post and email.

Congratulations to this year’s Official Outskirts Press EVVY Award nominees, presented here in no particular order:

What’s next?

As a result of being nominated for the EVVY Awards, these Outskirts Press authors have taken the first step toward the coveted Outskirts Press Best Book of the Year Award. Three of the nominees above who subsequently win an EVVY Award during the CIPA banquet will be selected as semi-finalists for our annual Best Book of the Year Award and its $1,500 Grand Prize. Visit the blog often for updates.

All of these books, along with other Outskirts Press titles, are available from the major online book retailers like Amazon, Barnes & Noble, Powell’s, Books-A-Million and others, and from the Outskirts Press bookstore. To learn more about our products and services, as well as upcoming and current promotions, visit our website or call us at 1-888-672-6657 to speak with a Publishing Consultant.


Amazon Featured Book of the Week

Now available on!

The Portal: The Cort Chronicles Book 1

by David D. Bernstein

(4.5 Stars – 4 Customer Reviews)

Price: $17.95

David D. Bernstein’s award winning “The Portal: The Cort Chronicles Book 1.”  Eleven-year-old Andy falls into a time portal and is transported to a ghostly version of his hometown – 101 years in the future. Twisted metal, rotten wood, and garbage litter the seemingly empty streets, and Andy will soon discover that the city is controlled by CORT robots … and that this reality is Earth’s possible future. Andy’s brother is miraculously guided through the portal and joins Andy.  But, how can two young boys alter the present by saving the future? CIPA EVVY AWARD MERIT AWARD -JUVENILE FICTION.

 Learn More 
Please note that product prices and availability are subject to change. Prices and availability were accurate at the time of this posting; however, they may differ from those you see when you visit©, Inc. or its affiliates. All rights reserved. Amazon,, the logo, and 1-Click are registered trademarks of, Inc. or its affiliates., 410 Terry Avenue N., Seattle, WA 98109-5210.

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Get A Publishing Upgrade AND an Amazon Kindle Edition!

As you embark on your self-publishing journey, you will discover there are a lot of decisions to be made. From choosing the best self-publishing company to choosing the best options for your book. These choices often depend on your needs as an author, your vision for your book, and your book’s genre. For example, do you have images (illustrations, charts, graphs) in the interior of your book? Does your book have color text or pictures in the interior? What about the cover, trim size, price, and profit margin…?

It may seem daunting but it’s important to select a publishing company and publishing package that provides enough “choices” so you can publish the book of your dreams without compromise.

Now is that time! When you start today, Outskirts Press will add a complimentary upgrade to your publishing package — up to a $500 value! Purchase the Basic Black & White publishing package and we will upgrade you to the more comprehensive Ultimate Black & White or Full-Color package. This means more cover options, trim sizes and book formats to choose from, up to 20 free image insertions, higher profit margins, and more!

In short, you’ll receive hundreds of dollars’ worth of extras that aren’t normally included in the package you purchased. When you start today, we will also publish and distribute an Amazon Kindle eBook Edition of your book for free. Simply enter promo code aprupgrade at checkout to receive this valuable offer.

For more information and help choosing the best self-publishing service, contact your Outskirts Press Publishing Consultant today. There are three easy ways to connect:

“I highly recommend Outskirts Press. The whole team was outstanding. My Author Representative was quick to respond, helpful with my technology challenges, encouraging and just plain easy to work with! This is my second book and I already have a third book in the works. Thank you team!” — Sarah Sebring Binder, author of Pete the Parakeet