Everything About Book Royalties

When authors decide on the best self-publishing company for their masterpiece, one critical area is sometimes overlooked: author royalties. It can be a confusing topic because many publishers use different definitions to define what “royalties” means and different formulas to determine how author royalties are calculated.

In the simplest terms of definition, “royalties” means the amount of money that is paid to the author for books that are sold.

How are Author Royalties Calculated? The formula used to calculate the author royalties often varies from publisher to publisher and that can make comparing Publishers X, Y, and Z challenging.

For instance, some publishers will pay a percentage directly off the Sales Retail Price of the book, regardless of how much the book costs to produce, or how much the trade discount is. In these instances, it is not uncommon for the percentage to be fairly low (in the 5%-10% range).

This formula sometimes works to the author’s detriment, however, since book printing and trade discounting play such an enormous role in the book’s overall profit and the author has no say in what the Suggested Retail Price is. Without any say in the matter, authors are often left at the publisher’s mercy.

On the other end of the spectrum are publishers that pay a percentage of the book’s profit, which is the amount left over after the printing costs and trade discounts have already been accounted for. In these instances, you will more often see percentages in the 50%-100% range.

Yes, there are some self-publishing companies, such as Outskirts Press, that pay the author 100% of the net profit of the book when it is sold through wholesale channels, such as Amazon and Barnes & Noble.

That royalty formula looks like this:

Suggested Retail Price – Trade Discount – Printing Cost = Book Profit

What is the Suggested Retail Price (SRP) of a Book? It’s just what it sounds like – the cover price as suggested by either the publisher or the author. While nearly all traditional publishers and almost all self-publishers set the SRP for the author there are a select few self-publishing companies that allow the author to set their own Suggested Retail Price. Outskirts Press is one of them; the only requirement is that the price being set by the author is above the sum of the trade discount and the printing cost. In other words, the Suggested Retail Price cannot be below what it costs to produce and sell the book. Makes sense, right?

Of course, the reason this is called the suggested retail price and not the final sales price is because retailers have the discretion to decrease the price (in the form of a sale) or increase the price (to improve their bottom line) if they choose to. But doing so has no affect on the amount the author ultimately receives, which is always set on the SRP.

What is the Trade Discount? This is the percentage of the book’s SRP that the retailer, wholesaler (if any), and distributor take to “handle” a book. It’s how they make money in the book industry. Every book that is for sale with a retailer has given a cut of its retail price to all the parties involved in the form of a trade discount.

What is the Printing Cost? In simplest terms, the “printing cost” is the per-unit cost of producing one book. The reason there is such a discrepancy between offset printing and print-on-demand, one-at-a-time printing is due to “economies of scale”. While that topic is beyond the scope of this article, we have a whole blog posting about the role economies of scale play with your printing costs, and you can read all about that here.

The benefits to choosing Outskirts Press don’t end with 100% author royalties, as important as that is. You also retain 100% of your book’s rights, and receive unlimited wholesale and retail availability thru channels including Amazon & Ingram. Our flexibility and adaptability to your needs, coupled with our phenomenal services and staff, is just one of many reasons Outskirts Press is the only A+ rated and #1 rated self-publishing company according to the Better Business Bureau and Top Consumer Reviews, respectively.

You can schedule a no-obligation consultation with one of our consultants at https://outskirtspress.com/consultation.html or you can select your package to start publishing right now at https://outskirtspress.com/self-publishing.html

Get started today. People are waiting for your bestseller!

Top 10 Self-Publishing Book Marketing Tactics

Even more than great writing, ongoing book marketing is a vital part of success for any self-publishing author. One must not only must be persistent, but must make smart use of modern marketing and promotional channels and selling tactics so books get noticed. But how?

Outskirts Press is constantly adding services for self-published authors like you to help you reach new and larger audiences of book-buyers in an ever-changing market. That’s why we lead the publishing industry in post-publication support, products and services to a growing family of self-published authors.

Here, we discuss the latest top-selling marketing options from Outskirts Press. Perhaps one or more of these is the perfect choice for you. Learn more about the services that are helping our authors achieve selling success, then let Outskirts Press help you choose techniques that are a great fit for you.

Amazon Kindle Submission Service

1. Amazon Kindle Submission Service: Amazon is the number one retailer in America (yes, even bigger than Walmart!), and the Amazon Kindle is the #1 e-reader. More formats on Amazon means more exposure on Amazon, and the Kindle is heavily promoted by Amazon.

Frankfurt Book Fair

2. Frankfurt Book Fair: Introduce your book to over 250,000 visitors at the most popular book fair and publishing event in Germany! The Frankfurt Book Fair is one of the largest book-related events in the world, and the possibilities it offers are world-class.

Amazon Search Inside the Book

3. Amazon Search Inside the Book: Books that participate in this program feature a “Look Inside” icon over their Amazon cover image, which invites potential customers to electronically “flip” through a small section of the book. This increases the level of confidence a customer has in your book – most likely leading up to a higher volume of book sales. According to Amazon, books participating in this program enjoy significant sales improvement, on average, over books that do not.

Apple iPad/iPhone With Standard Distribution

4. Apple iPad/iPhone With Standard Distribution: Millions of iPads have been sold and iPhone revenues account for over half of all smartphone revenue in the United States. Is your book a part of this growing market? It can be, simply and conveniently, with iTunes distribution of an iPad/iPhone electronic edition of your book through Apple’s iBooks bookstore.

Custom Press Release

5. Custom Press Release: Have our professional press release writer compose an original, unique press release for your book, submitted to you for your review/approval, and then distributed to our newswire service on your behalf.

Package E-Book Formats

6. Package E-Book Formats: This e-book publishing package includes formatting and distribution of an Amazon Kindle E-book Edition with distribution on Amazon, an Apple iPad/iPhone E-book Edition with distribution through iTunes and the iBooks bookstore, and a Barnes & Noble NOOK E-book Edition with distribution through the NOOK bookstore on Barnes & Noble’s website.

Amazon Launch Bundle

7. Amazon Launch Bundle: Save 25% on 3 of our marketing services focused on Amazon.com. This bundle includes the following options: Amazon Search Inside the Book, Amazon Listing Optimization and Amazon Author Page.

Book Video Trailer and Distribution

8. Book Video Trailer and Distribution: Roll out the red carpet for your book with a book video trailer, one of the best viral marketing tools to put in your marketing toolkit. A book trailer provides potential readers with a new pathway to understanding your book’s content and its appeal, and this service takes care of both the trailer creation and distribution process for you!

Book Launch Bundle

9. Book Launch Bundle: Save time and money with this popular marketing bundle, which includes a custom press release, the public relations publicist campaign, author platform set-up through social media, a 60-90 second book video trailer with social network distribution, and five hours with a Personal Marketing Assistant.

Amazon-Branded Featured Book-of-the-Week

10. Amazon-Branded Featured Book-of-the-Week: Have your book’s cover, linked to its Amazon sales page, delivered directly to the email inboxes of thousands of potential new readers! This exceptional service ensures that your book is featured exclusively on the Self Publishing News blog and is broadcast over social media, as well, ensuring that your book has a leg up on the competition.

If you have questions or want to learn more about our services, you can visit us online at www.OutskirtsPress.com and even chat live with our expert staff through our website!

Hit the Polls! Vote for the 2019 Outskirts Press Best Book of the Year

Just days ago, we announced the three finalists in this year’s Outskirts Press Best Book of the Year awards. All three finalists were 1st place winners of a 2019 CIPA EVVY Award; those annual awards, sponsored by the Colorado Independent Publishers Association (CIPA) and the CIPA Education and Literacy Foundation (ELF), were announced late last month and recognize some of the finest works of independent authors in dozens of book categories.

The time has come to vote on which of these talented authors have built an author platform and worked up the promotional muscle to acquire Outskirts Press’ top honors through a head-to-head competition! The Best Book of the Year Grand Prize winner and $1,500 Grand Prize winnings will be awarded based on the results of a live public poll … which is where you come in!

Our three finalists couldn’t be more different, and you’ll find summaries of each book at the links below. So, study your choices, order their books, visit their webpages and social media, watch their book trailer videos and cast your vote. Voting is easy! Simply scroll down to the poll, below, to place your vote for the book you think deserves our top honors in the 2019 Outskirts Press Best Book of the Year competition!


Finalist: The Red Shore by Andrew Ceroni

Visit the blog posting to read the synopsis, learn more about the author, watch the video, and visit the author’s webpage. Opens in a new window.

Finalist: Dance Because You Can by Amy Jordan

Visit the blog posting to read the synopsis, learn more about the author, watch the video, and visit the author’s webpage. Opens in a new window.

Finalist: To Paint a Murder by E.J. Gandolfo

Visit the blog posting to read the synopsis, learn more about the author, watch the video, and visit the author’s webpage. Opens in a new window.


Cast Your Vote

The public poll for Best Book of the Year closes at 5:00 PM (MST) on Friday, September 13th.

(If you can’t see the voting poll here, please open this web page in another browser like Chrome.)

Are you ready to publish your own award-winning book and perhaps find yourself in the running for next year’s Best Book of the Year award? Connect with Outskirts Press now in whatever manner is easiest for you:

 

Your Third Finalist for the 2019 Best Book of the Year Award is … E.J. Gandolfo, Author of To Paint a Murder

Congratulations to our three finalists for the Outskirts Press 2019 Best Book of the Year award: The Red Shore by Andrew Ceroni, Dance Because You Can by Amy Jordan and To Paint a Murder by E.J. Gandolfo. These works are impressive and it’s going to be an interesting sprint to the finish!

All three books took home awards from this year’s EVVY Awards, qualifying the authors for Outskirts Press highest honor! Remember, only one book can win — so look into your choices, order their books and cast your vote. Polls will open September 9th through September 13th 5:00 PM Mountain Time.

So, come back on Monday, Sept. 9th, to cast your vote for the book you believe to be the best of the three.

Meet Your Third Finalist

To Paint a Murder

E. J. Gandolfo weaves a mystery story about art theft, deception and murder in a small seaside town on the North Shore of Boston. Middle-aged Veronica Howard is drawn into events when she opens her longed for vintage-antique shop and becomes an unwitting sleuth and accomplice. If you love vintage jewelry and clothing and the Art Deco and Victorian eras, you will be fascinated by the descriptions. The people Veronica trusts are not what they seem and she relies on her common sense and spirit of adventure to find answers. She has fought long and hard to be a success in the business world and now she must put her inquisitive nature to work in this tale of insatiable greed among some collectors of fine art. Caught between the affections of a long-time love and a new, glamorous mystery man, she has to decide if her trust has been misplaced.

About Author E. J. Gandolfo

E. J. Gandolfo is a former advertising agency copywriter and sales executive. She is an artist, antique dealer and world traveler and resides in the Boston area.

Buy from Outskirts Press: https://outskirtspress.com/veronicahowardinvestigates
Buy from Amazon: https://www.amazon.com/dp/1977203116

.

The Best Book of the Year winner will receive a Grand Prize of $1,500 as a direct result of your choice at the polls. So, come back on Monday, September 9th, to cast your vote!

Are you ready to publish your own award-winning book and perhaps find yourself in the running for next year’s Best Book of the Year award? Connect with Outskirts Press now in whatever manner is easiest for you:

 

Your Second Finalist for the 2019 Best Book of the Year Award is … Amy Jordan, Author of Dance Because You Can

Congratulations to our three finalists for the Outskirts Press 2019 Best Book of the Year award: The Red Shore by Andrew Ceroni, Dance Because You Can by Amy Jordan and To Paint a Murder by E.J. Gandolfo. These works are impressive and it’s going to be an interesting sprint to the finish!

All three books took home awards from this year’s EVVY Awards, qualifying the authors for Outskirts Press highest honor! Remember, only one book can win — so look into your choices, order their books and cast your vote. Polls will open September 9th through September 13th 5:00 PM Mountain Time.

So, come back on Monday, Sept. 9th, to cast your vote for the book you believe to be the best of the three.

Meet Your Second Finalist

Dance Because You Can

Have you ever felt pinned down by life? Have you ever had a moment when you thought things would never get better? Guess what? You are not alone.

Dance Because You Can is a direct pathway to getting through any obstacle and transforming trauma into triumph. The book from Amy Jordan, critically acclaimed award-winning author, speaker, coach, and choreographer, walks you through her five-step system of D.A.N.C.E In the end you have a tool kit that works for pretty much any adversity in life.

The book is poignant, funny, tragic, and truthful. Jordan parallels her dramatic and life-threatening experiences, proving that value can be created from any situation. She challenges and triumphs life with difficult-to-manage type 1 diabetes, recovery from an eating disorder, a dream of dancing professionally, or challenging an MTA bus.

Whatever you are facing right now, no matter how tough it seems, this book will help you feel better and create answers. There is light at the end of the tunnel.

Her professional company, The Victory Dance Project, has honored legends of dance and stage including Chita Rivera. Jordan’s work has been featured in The New York Times, Los Angeles Times, NY Post, and FORTUNE magazine among others. Amy is an in- demand motivational speaker and coach speaking for groups from ten to ten thousand, including corporations, organizations, youth programs, leadership development, health organizations, and schools.

“This is an amazing book. Amy’s message is empowering and impactful. Thank you for sharing your message to encourage everyone to never give up.”- James Malinchak, Star of ABC’s hit show ‘Secret Millionaire’, World’s premiere speaker, trainer and coach.

“This book: Dance Because You Can, simply says if you reach a point of impossibility, a seemingly unfixable challenge, this 5 Step system will help anyone facing any adversity to Transform Trauma into Triumph and dance your victory dance!” -Kevin Harrington, Original Shark on ‘Shark Tank,’ Inventor of the infomercial: Sold over $5 Billion on TV

“Dance Because You Can. I love that message. Thank you for inspiring the world.”
– Leeza Gibbons, Emmy winning journalist, Former Host: Entertainment Tonight

“This is an amazing woman with an amazing story. If you would like to take your life to the next level and move through what you think is stopping you; Amy Jordan can help you do that.” -Jack Canfield, New York Times Best Selling Author, Chicken Soup for the Soul and The Success Principles, Star of the breakthrough movie: ‘The Secret’

To learn more about author Amy Jordan, visit her website at http://www.amyjordanspeaks.com

Watch the book video

Buy from Outskirts Press: https://outskirtspress.com/dancebecauseyoucan
Buy from Amazon: https://www.amazon.com/dp/B07HM9PJ49

 

The Best Book of the Year winner will receive a Grand Prize of $1,500 as a direct result of your choice at the polls. So, come back on Monday, September 9th, to cast your vote!

Are you ready to publish your own award-winning book and perhaps find yourself in the running for next year’s Best Book of the Year award? Connect with Outskirts Press now in whatever manner is easiest for you:

 

Your First Finalist for the 2019 Best Book of the Year Award is … Andrew Ceroni, Author of The Red Shore!

Congratulations to our three finalists for the Outskirts Press 2019 Best Book of the Year award: The Red Shore by Andrew Ceroni, Dance Because You Can by Amy Jordan and To Paint a Murder by E.J. Gandolfo. These works are impressive and it’s going to be an interesting sprint to the finish!

All three books took home awards from this year’s EVVY Awards, qualifying the authors for Outskirts Press highest honor! Remember, only one book can win—so look into your choices, order their books and cast your vote. Polls will open September 9th through September 13th 5:00 PM Mountain Time.

So, come back on Monday, Sept. 9th, to cast your vote for the book you believe to be the best of the three.

Meet Your First Finalist

The Red Shore

Dave McClure arrives in Bar Harbor, Maine, for some rest and relaxation before returning to the CIA-a world he left behind years ago. But he is unaware of the danger he’ll face in the days ahead as he discovers the secrets that lie in the deep ocean trenches of the Atlantic. Deadly secrets.

McClure is unexpectedly thrust into the middle of a vicious Russian plot and a harbor town’s lethal intrigue, each as perilous as they are startling, and struggles to make sense of all the jumbled pieces in this deadly puzzle. Is there a connection between Russian drone submarines probing the U.S. coastline, a Top-Secret, advanced technology Navy torpedo program, and the sinister secret behind Tamarack Harbor’s missing boys? Another brutal murder is the catalyst that finally leads McClure to the juncture of high-stakes espionage and an impending attack on American soil. As the CIA and the U.S. Navy race against time and the Russian threat, the powerful pull of emotion will test the limits of Dave McClure’s skill, strength, and courage.

About Author Andrew Ceroni

Andrew Ceroni served a distinguished career as a Senior Supervisory Special Agent in the conduct of global counterespionage and antiterrorism operations. He received his BS degree from the U.S. Air Force Academy; MA from Case Western Reserve University; and studied several foreign languages at the University of Maryland. He lives in Colorado with his family.

Watch the book video

Buy from Outskirts Press: https://outskirtspress.com/redshore
Buy from Amazon: https://amazon/com/dp/1977207006

The Best Book of the Year winner will receive a Grand Prize of $1,500 as a direct result of your choice at the polls. So, come back on Monday, September 9th, to cast your vote!

Are you ready to publish your own award-winning book and perhaps find yourself in the running for next year’s Best Book of the Year award? Connect with Outskirts Press now in whatever manner is easiest for you:

 

Introducing the Finalists for the 2019 Outskirts Press Best Book of the Year

And the Winner of Best Book of the Year is… determined by YOU!

Congratulations to our three finalists for the Outskirts Press 2019 Best Book of the Year award: The Red Shore by Andrew Ceroni, Dance Because You Can by Amy Jordan and To Paint a Murder by E.J. Gandolfo. All three books took home first place awards from this year’s EVVY Awards, qualifying the authors for Outskirts Press highest honor!

While each of these books have achieved great heights, the highest honor of Best Book of the Year is determined by… YOU! So, study your choices, order their books, visit their webpages and social media and cast your vote. Public voting will begin Monday, September 9th on Self-Publishing News and will close promptly on Friday, September 13th at 5:00 PM Mountain Time.

These works are impressive and it’s going to be an interesting sprint to the finish! Here’s a recap of the finalists:

The Red Shore

Dave McClure arrives in Bar Harbor, Maine, for some rest and relaxation before returning to the CIA-a world he left behind years ago. But he is unaware of the danger he’ll face in the days ahead as he discovers the secrets that lie in the deep ocean trenches of the Atlantic. Deadly secrets.

McClure is unexpectedly thrust into the middle of a vicious Russian plot and a harbor town’s lethal intrigue, each as perilous as they are startling, and struggles to make sense of all the jumbled pieces in this deadly puzzle. Is there a connection between Russian drone submarines probing the U.S. coastline, a Top-Secret, advanced technology Navy torpedo program, and the sinister secret behind Tamarack Harbor’s missing boys? Another brutal murder is the catalyst that finally leads McClure to the juncture of high-stakes espionage and an impending attack on American soil. As the CIA and the U.S. Navy race against time and the Russian threat, the powerful pull of emotion will test the limits of Dave McClure’s skill, strength, and courage.

About Author Andrew Ceroni

Andrew Ceroni served a distinguished career as a Senior Supervisory Special Agent in the conduct of global counterespionage and antiterrorism operations. He received his BS degree from the U.S. Air Force Academy; MA from Case Western Reserve University; and studied several foreign languages at the University of Maryland. He lives in Colorado with his family.

Watch the book video

Buy from Outskirts Press: https://outskirtspress.com/redshore
Buy from Amazon: https://amazon/com/dp/1977207006

 

Dance Because You Can

Have you ever felt pinned down by life? Have you ever had a moment when you thought things would never get better? Guess what? You are not alone.

Dance Because You Can is a direct pathway to getting through any obstacle and transforming trauma into triumph. The book from Amy Jordan, critically acclaimed award-winning author, speaker, coach, and choreographer, walks you through her five-step system of D.A.N.C.E In the end you have a tool kit that works for pretty much any adversity in life.

The book is poignant, funny, tragic, and truthful. Jordan parallels her dramatic and life-threatening experiences, proving that value can be created from any situation. She challenges and triumphs life with difficult-to-manage type 1 diabetes, recovery from an eating disorder, a dream of dancing professionally, or challenging an MTA bus.

Whatever you are facing right now, no matter how tough it seems, this book will help you feel better and create answers. There is light at the end of the tunnel.

Her professional company, The Victory Dance Project, has honored legends of dance and stage including Chita Rivera. Jordan’s work has been featured in The New York Times, Los Angeles Times, NY Post, and FORTUNE magazine among others. Amy is an in- demand motivational speaker and coach speaking for groups from ten to ten thousand, including corporations, organizations, youth programs, leadership development, health organizations, and schools.

“This is an amazing book. Amy’s message is empowering and impactful. Thank you for sharing your message to encourage everyone to never give up.”- James Malinchak, Star of ABC’s hit show ‘Secret Millionaire’, World’s premiere speaker, trainer and coach.

“This book: Dance Because You Can, simply says if you reach a point of impossibility, a seemingly unfixable challenge, this 5 Step system will help anyone facing any adversity to Transform Trauma into Triumph and dance your victory dance!” -Kevin Harrington, Original Shark on ‘Shark Tank,’ Inventor of the infomercial: Sold over $5 Billion on TV

“Dance Because You Can. I love that message. Thank you for inspiring the world.”
– Leeza Gibbons, Emmy winning journalist, Former Host: Entertainment Tonight

“This is an amazing woman with an amazing story. If you would like to take your life to the next level and move through what you think is stopping you; Amy Jordan can help you do that.” -Jack Canfield, New York Times Best Selling Author 
Chicken Soup for the Soul and The Success Principles, Star of the breakthrough movie: ‘The Secret’

To learn more about author Amy Jordan, visit her website at http://www.amyjordanspeaks.com

Watch the book video

Buy from Outskirts Press: https://outskirtspress.com/dancebecauseyoucan
Buy from Amazon: https://www.amazon.com/dp/B07HM9PJ49

 

To Paint a Murder

E. J. Gandolfo weaves a mystery story about art theft, deception and murder in a small seaside town on the North Shore of Boston. Middle-aged Veronica Howard is drawn into events when she opens her longed for vintage-antique shop and becomes an unwitting sleuth and accomplice. If you love vintage jewelry and clothing and the Art Deco and Victorian eras, you will be fascinated by the descriptions. The people Veronica trusts are not what they seem and she relies on her common sense and spirit of adventure to find answers. She has fought long and hard to be a success in the business world and now she must put her inquisitive nature to work in this tale of insatiable greed among some collectors of fine art. Caught between the affections of a long-time love and a new, glamorous mystery man, she has to decide if her trust has been misplaced.

About Author E. J. Gandolfo

E. J. Gandolfo is a former advertising agency copywriter and sales executive. She is an artist, antique dealer and world traveler and resides in the Boston area.

Buy from Outskirts Press: https://outskirtspress.com/veronicahowardinvestigates
Buy from Amazon: https://www.amazon.com/dp/1977203116

.

The Best Book of the Year winner will receive a Grand Prize of $1,500 as a direct result of your choice at the polls. So, come back on Monday, September 9th, to cast your vote!

Are you ready to publish your own award-winning book and perhaps find yourself in the running for next year’s Best Book of the Year award? Connect with Outskirts Press now in whatever manner is easiest for you: