5 Ways Social Media Can Help Self-Publishing Authors With Book Marketing

With the exploding popularity of social media sites like Facebook, Twitter, LinkedIn, Instagram, and Pinterest, it’s easier than ever to connect with people all around the world. But, if you’re not sure how to get started or are unsure about how to make connections with your target audience, don’t worry! Here are 5 easy tips to help you!

1. Determine what your goals are.

  • Increase awareness? The average person spends nearly two hours on social media every day, and therefore social media is one of the best places to grab a reader’s attention.
  • Drive traffic to your book? Drive visitors to your author webpage or to your listing on Amazon.
  • Generate new leads? These are people who have indicated interest in your book in some way, shape, or form, but haven’t yet purchased it.
  • Build your royalties? You can use social media to turn your audience into paying customers.

2. How often should you post?

  • Facebook – Two or three times per day
  • Instagram – Once or twice per day
  • Instagram Stories – Eight to 16 Stories, twice per week
  • Twitter – Three to ten times per day
  • LinkedIn – Once or twice per day
  • Pinterest – Five to ten times per day

3. When should you post?

  • Twitter – 1-3pm weekdays
  • Facebook – 1-4pm weekdays
  • LinkedIn – 7-8:30am and 5-6pm Tuesday, Wednesday, and Thursday
  • Instagram – 5-6pm weekdays and 8pm on Mondays
  • Pinterest – 2-4pm and 8-11pm weekdays with weekends being the best
  • Google+ – 9-11am weekdays

4. What should you post?

  • Facebook – Post videos about your book, live videos of you talking about your book or at book events, photos of you and your book, blog posts and curated content.
  • No matter what type of post you’re sharing on Facebook, the copy you add alongside your content can be key in how it performs.
  • Instagram – Post hi-res photos (your cover, your author photo, any images or illustrations within your book), behind-the-scenes photos of your book events, quotes, user-generated content (sharing other photos, such as attendees at a book signing) but give credit to the original creator (known as a re-post), and Instagram stories. Captions are limited to 2,200 characters, and after three lines of text, they become shortened with an ellipsis (those 3 dots you see on posts). You want to grab the readers’ attention with your opening line or two.
  • Twitter – Post news about your book, blog posts, photos of you and your book at events, curated content and images. The type of copy in your tweets can drive huge improvements in your results.
  • Pinterest – Images are the best thing to post on Pinterest. Post hi-res photos of your book, the cover, book events, step-by-step photo guides and infographics.
  • LinkedIn – Post professional information about your career as a writer. Since LinkedIn is a professional networking platform, the most suitable content will revolve around you as an author. Share news about your book and milestones on your LinkedIn page, particularly if the book involves career advice.

5. Automate, engage, and listen

  • Automate posting of your social media content. A tool like Buffer is great for automation. It allows you to create all the content that you want to, all at once, and then place everything into a queue to be sent out according to whatever schedule you choose.
  • Social media requires engagement. When people talk to you, talk back. Set aside time during your day to follow up with conversations that are happening on social media. These are conversations with potential customers, references, friends, and colleagues.
  • Don’t forget, the ultimate purpose is to sell copies of your book. So always be polite, helpful, and generous. Book sales will follow.

For more information on marketing your book, log into your Publishing Center for a complete list of marketing options and to access the free Book Marketing Resource Center.

 

Self-Publishing Author’s Book Becomes World-Premiere Documentary

Last year, this blog reported on the inspirational true-story of Amy Jordan and her triumph over tragedy that she shares in her autobiographical book, Dance Because You Can (a 2019 Outskirts Press Best Book of the Year Finalist). We also announced that a documentary was in the works based upon her book and her life.

It’s done, folks!

Amy’s Victory Dance will premiere in New York City on April 5th, 2020 as a selection of the ReelAbilities Film Festival: New York, which was founded in 2007 and is the largest festival in the country dedicated to promoting awareness and appreciation of the lives, stories and artistic expressions of people with disabilities.

Amy’s Victory Dance is directed by two-time Emmy Nominee Brian Thomas (who has previously worked with Michael Jackson, Pink, Jaimie Foxx, and Beyonce), produced by Spinkick Pictures, stars Amy Jordan and Chita Rivera, and runs 74 minutes long.

Click on the image below and watch the trailer. For tickets and showtimes, click here.

Are we looking at the next Documentary Oscar winner? Who knows! But with an inspirational force like Amy Jordan behind the scenes, we wouldn’t bet against it. Congratulations on all your successes and joys, Amy!

 

Master the Market with the Indispensable Marketing Calendar!

Do you get overwhelmed trying to keep up with all the deadlines? Do you find yourself missing deadlines and wondering how to fix it? For busy self-published authors, it’s easy to lose track of deadlines when literally every day of every week of the year is packed full of opportunities!

This is where our 2020 Author Marketing Calendar comes in. At Outskirts Press, we know that successful book promotion requires organization, dedication, and access to resources. You supply the dedication, and we supply the necessary organization and resources to keep you on track!

The Outskirts Press Author Marketing Calendar is a compilation of the most up-to-date, effective and actionable tactics available to help you market your book. It contains literally hundreds of promotional tips, advertising opportunities, important deadlines, social media recommendations, and information about marketing options and services available through Outskirts Press. It even includes photo opportunities for you to post to increase engagement on your social media sites and ideas on how to market your book when you’re on vacation! All of this information is organized in an easy to follow, month by month format including monthly marketing objectives and recommendations to help focus and direct your initiatives.

The Author Marketing Calendar is just one of many options that we offer to help our authors market their books! If you’ve published a book with Outskirts Press, you can purchase the new and improved 2020 Author Marketing Calendar for just $25, and it will become available for review and download immediately upon placing your order.

You can also visit us online at www.OutskirtsPress.com, where you can view additional marketing options here: Marketing Services.

 

Amazon Featured Book of the Week

Now available on Amazon.com!


Towers’ Progeny

by Buck Brannon

(5 Stars – 4 Customer Reviews)

Price: $24.95

Buck Brannon’s “Towers’ Progeny” is an action-packed suspense thriller in the exciting world of horse racing. In this second novel of the TOWERS trilogy, Dr. Rob Becker and his CIA operative friend, Tommy, couldn’t let go of some gnawing financial questions concerning a farmhand his new-found wealth in a South American country and his involvement within one of America’s darkest intelligence agencies. Deceit, kidnapping, home-grown anarchists and secret hideouts set Tommy and Rob on their separate perilous journeys. Was it destiny or determination that kept Rob and Tommy together in circumstances of natural and terrorism-driven danger and death?

 Learn More 

 

Please note that product prices and availability are subject to change. Prices and availability were accurate at the time of this posting; however, they may differ from those you see when you visit Amazon.com.© Amazon.com, Inc. or its affiliates. All rights reserved. Amazon, Amazon.com, the Amazon.com logo, and 1-Click are registered trademarks of Amazon.com, Inc. or its affiliates. Amazon.com, 410 Terry Avenue N., Seattle, WA 98109-5210.

 

Would you like your book featured here? Buy Now

 

Self-Publishing on a Budget? We’re Here For That

If you’re watching your wallet as you dive into self-publishing for the first time and are feeling a little self-conscious over that fact, don’t worry! You’re definitely not alone. In fact, many authors pursuing publication today are constrained by tight finances, or balancing a variety of different concerns. That’s why, at Outskirts Press, we work hard to make sure all of our publishing packages and services are accessible to everyone, including you.

Looking for flexibility? We allow payments through PayPal and by credit card, allowing you to take advantage of the financing options these resources create. Check out PayPal’s 0% interest options with flexible terms, or inquire if the credit card companies you’re already using offer extra points when paying for a publishing service. (Many do.)

Or, if you’re looking for something even more tailored to your situation, we offer our own 0% financing payment plans! Simply get on the line with your dedicated Publishing Consultant, and together you’ll develop a monthly payment plan that balances your financial situation with your desire to publish. This option is particularly useful for first-time authors looking to break into the world of indie publishing!

And last but not least, we offer bundled services, such as our One-Click Publishing Packages, special discounts and promotions to assist you in finding and affording the absolute best in publishing and marketing services. After all, just “getting by” isn’t good enough when we’re talking about your masterpiece. Getting it “just right,” with professional editing and an eye-catching cover design, is an important part of making sure your book becomes a success!

For more information on financing options or Outskirts Press self-publishing promotions, call us at 1-888-672-6657 to speak with a Publishing Consultant. You can also visit our website at www.outskirtspress.com and chat with a Publishing Consultant via the live chat option.

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Crisp Cover Copy That Crackles & Pops

There once was a time when you might venture forth to browse the shelves at your local bookstore or library, run your fingers along a hundred or so spines, and snatch up the book that most grabbed your attention. These days, the process of book browsing has become primarily a digital affair, and many of us now spend our time scrolling through book listings online with Amazon and Barnes & Noble. But in one thing, we haven’t evolved. Despite mostly eschewing cliches, one continues to haunt us: “don’t judge a book by its cover!”

These words haunt us because of their impossibility. We do judge books by their covers, and in an era of rapid digital evolution, we’re still drawn to books with interesting, professional cover design and sparkling cover content that convinces a book browser to become a book buyer.  While e-book formats sometimes require less emphasis on physical appearance they still need distinctive, eye-popping covers just like their hard copy counterparts because a viewer’s first look at a new book is often in online search results, where the cover thumbnail image is literally the size of a thumb.  The cover needs to bounce off the screen!

If your front cover is your book’s first impression, your back cover content (typically a synopsis, sales copy, and/or author biography) needs to make a lasting one. In a digital, print-on-demand, self-publishing world, it’s important to realize that this back cover content isn’t just for the physical book cover — it is also commonly used as the sales copy (otherwise called “the annotation”) for the detailed sales page on sites like Amazon and Barnes & Noble. Most book buyers thoroughly read the sales copy of the books they are considering, so this is not a detail you can ignore. Your cover copy needs to be pristine, persuasive, and perfect (not to punctuate a point).

And that leads many self-publishing authors to an inevitable question? Should you write your own sales copy?  Certainly you’re capable of it, right? After all, you wrote the book it’s for! But, writing something that educates or entertains is different from writing something that sells.  Different skill sets sometimes require different experts, and it’s okay to ask for help.

The skilled writing and editorial team involved in the Outskirts Press  Cover Text Refinement Option knows what it takes to transform a browser into a buyer! With this optional production option, you’re telling your readers that your book is worth their time and money because you’ve made it the best it can possibly be–both inside and out. Meanwhile, the Outskirts Press copywriters will craft compelling content (typically with fewer alliterative phrases than this blog positing) that hooks your readers and makes them want to know more about you and your book.

You’ve spent so much time and energy creating your masterpiece–don’t let your hard work go unnoticed! Amazing back cover copy can make the difference between someone viewing your book…and someone buying it.

For more information about self-publishing with Outskirts Press, get in touch with a Publishing Consultant. There are three convenient ways to connect:

  1. Call us at 1-888-672-6657 (OP-BOOKS)
  2. Live-chat with us via our website
  3. Go online to schedule an appointment
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It’s Your Lucky Day! Save 17 % on Self-Publishing Today Only

Don’t wait for a leprechaun to open your pot o’ gold this St. Patrick’s Day. Do it yourself! Publish your book with the Ultimate Black & White or Full-Color publishing package and you will receive an instant 17% savings right now (a value of up to $340)!

To claim your lucky 17% discount today only, simply enter promo code luckyauthor at checkout.

So, are you ready to publish your masterpiece with the A+ rated and #1-rated self-publishing company according to the Better Business Bureau and Top Consumer Reviews, respectively? If so, connect with Outskirts Press right now in whatever manner is easiest for you:

“I am so lucky to have Outskirts Press as my publisher, and definitely I will introduce my friends and family members who are writing now to Outskirts Press.” – Chansophy Anhaouy, author of From My Kitchen To Yours: Indochinese Food