Book Expo 2019 Wrap-Up

Thousands upon thousands of publishing professionals, writers, and readers descended upon the Javits Center in New York City for the annual Book Expo of America on May 30 thru June 1, 2019. Many amazing Outskirts Press books were on prominent display in a coveted corner showcase on one the busiest aisles.

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A representative was on-hand to answer questions and take orders on behalf of the Outskirts Press authors who were unable to attend in person. While orders and deals are often conducted on the BEA floor, promising leads that don’t close at the event are forwarded to authors directly so they can follow-up personally.

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The three-day event revealed some staggering trends about the growth of self-publishing, not the least of which were the latest ISBN figures from Bowker, which saw 2017 introduce over one million new self-published titles into the marketplace, a new record.

The CEO of the Independent Book Publishers Association, Angela Bole, said “The future belongs to you [self-publishers],” in an impromptu speech she made in lieu of a Q&A session that was canceled due to the weather.  Ms. Bole also remarked on the unsustainable pressure to keep retail prices low even while paper, printing, and shipping costs continue to increase. “As long as consumers insist on low prices,” she said, “vendors will make publishers foot the bill.”  But that isn’t sustainable for much longer.  In other words, consumers are going to start becoming accustomed to higher cover prices for books — good news for self-published books that often have higher retail prices.

The next Book Expo of America takes place at the same venue on May 27-29, 2020.  We hope to see you (or at least your book) there! If you’re a published Outskirts Press author, you can reserve your spot for next year’s BEA by clicking here.

 

 

 

 

 

Publish Today to Discover the *NEW* Double Books Promotion at Outskirts Press

Publish your book today with the Ultimate Black & White or Full-Color package and you will receive a free Amazon Kindle eBook Edition of your book (a $249 value) PLUS twice as many free author copies, PLUS free delivery of your author’s copies to anywhere in the continental United States. That means you get 20 free copies with the Ultimate package or 10 free copies with the Full-Color package, in addition to free delivery and an Amazon Kindle eBook edition of your publication. Wow!

What does the A+ rated and #1-rated self-publishing company according to the Better Business Bureau and Top Consumer Reviews, respectively, offer that no one else does?

  • More free author’s copies
  • More free image insertions
  • More free author galley revisions
  • More free marketing support
  • More, more, more!

Simply enter promotion code DoubleBooks in your shopping cart when you place your order today.

Listen to this review of Outskirts Press:

“Overall, a good experience and my Author Representative was always quickly responsive and never got impatient with me. The final product is something to be proud of. The posters produced for me were high quality. If I write anything anymore with an intent to publish, I will be back. Thank you.” – Ed Moroney, author of Die Young as Old as Possible: The Incomplete Short Stories

 

Andrew Ceroni is the 2019 Best Book of the Year Author

The votes are in and for the third time in nine years the winner of the 2019 Outskirts Press Best Book of the Year is Andrew Ceroni, author of the CIA thriller, The Red Shore!

The three finalists in our annual Best Book of the Year contest all won First Place EVVY Awards during the Colorado Independent Book Awards Gala in their respective categories, so they’re all winners in our book; but only one can claim our highest honor: The Outskirts Press Best Book of the Year!

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As all the finalists will no doubt attest, winning the Best Book of the Year is no small feat, so to accomplish it three times with three different books (Snow Men, Meridian, and The Red Shore) is truly a remarkable achievement. Andrew earned 70% of the votes in the public poll last week at SelfPublishingNews.com.

Congratulations, Andrew! Please enjoy the kudos and the $1,500 Grand Prize that accompanies it.

About the Author:

Andrew Ceroni served a distinguished career as a Senior Supervisory Special Agent in the conduct of global counterespionage and antiterrorism operations. He received his BS degree from the U.S. Air Force Academy; MA from Case Western Reserve University; and studied several foreign languages at the University of Maryland. He lives in Colorado with his family.

About the Book:

Dave McClure arrives in Bar Harbor, Maine, for some rest and relaxation before returning to the CIA-a world he left behind years ago. But he is unaware of the danger he’ll face in the days ahead as he discovers the secrets that lie in the deep ocean trenches of the Atlantic. Deadly secrets.

McClure is unexpectedly thrust into the middle of a vicious Russian plot and a harbor town’s lethal intrigue, each as perilous as they are startling, and struggles to make sense of all the jumbled pieces in this deadly puzzle. Is there a connection between Russian drone submarines probing the U.S. coastline, a Top-Secret, advanced technology Navy torpedo program, and the sinister secret behind Tamarack Harbor’s missing boys? Another brutal murder is the catalyst that finally leads McClure to the juncture of high-stakes espionage and an impending attack on American soil. As the CIA and the U.S. Navy race against time and the Russian threat, the powerful pull of emotion will test the limits of Dave McClure’s skill, strength, and courage.

Watch the book video on YouTube at: https://youtu.be/tBJERz2_QRc

Buy from Outskirts Press for up to a 55% discount at: https://outskirtspress.com/bookstore/details/9781977207005

Buy the Paperback or Kindle Edition at Amazon at: https://amzn.com/B07MF3R68V

 

Amazon Featured Book of the Week

Now available on Amazon.com!


I’m Prettier Than That! One Hit! Really? Bye-bye!

by Jacquie Scott Wall

(4.5 Stars – 3 Customer Reviews)

Price: $14.95

Jacquie Scott Wall’s “I’m Prettier Than That! One Hit! Really? Bye-bye!” Do you know if your new love interest is a potential abuser? Do you know why domestic violence abusers are attracted to you? It’s time to never be abused again!

 

 Learn More 

 

Please note that product prices and availability are subject to change. Prices and availability were accurate at the time of this posting; however, they may differ from those you see when you visit Amazon.com.© Amazon.com, Inc. or its affiliates. All rights reserved. Amazon, Amazon.com, the Amazon.com logo, and 1-Click are registered trademarks of Amazon.com, Inc. or its affiliates. Amazon.com, 410 Terry Avenue N., Seattle, WA 98109-5210.

 

Would you like your book featured here? Buy Now

 

The Polls Are Closing … Vote for the 2019 Outskirts Press Best Book of the Year

Last week, we were proud to announce to you the three finalists for this year’s Outskirts Press Best Book of the Year award. Since then, the finalists have been showing us their impressive marketing chops — reaching out to fans on social media, making appearances and promoting their book like pros to win your votes.

Now it is time to pick a winner. We’re in the final hours, and we need your vote today to determine which of these talented authors has proven they have the author platform and promotional muscle to take top honors as the Grand Prize winner, and take home the $1,500 Grand Prize for Best Book of the Year.

So, take one last look at these worthy contenders, and then scroll down to the poll to place your vote for the 2019 Outskirts Press Best Book of the Year!


Finalist: The Red Shore by Andrew Ceroni

Visit the blog posting to read the synopsis, learn more about the author, watch the video, and visit the author’s webpage. Opens in a new window.


Finalist: Dance Because You Can by Amy Jordan

Visit the blog posting to read the synopsis, learn more about the author, watch the video, and visit the author’s webpage. Opens in a new window.


Finalist: To Paint a Murder by E.J. Gandolfo

Visit the blog posting to read the synopsis, learn more about the author, watch the video, and visit the author’s webpage. Opens in a new window.


Vote Now!

The public poll for Best Book of the Year ends tomorrow, Sept. 13 at 5:00 PM Mountain Time, so make your voice heard!

(If you can’t see the voting poll here, please open this web page in another browser like Chrome.)

Are you ready to publish your own award-winning book and perhaps find yourself in the running for next year’s Best Book of the Year award? Connect with Outskirts Press now in whatever manner is easiest for you:

 

Everything About Book Royalties

When authors decide on the best self-publishing company for their masterpiece, one critical area is sometimes overlooked: author royalties. It can be a confusing topic because many publishers use different definitions to define what “royalties” means and different formulas to determine how author royalties are calculated.

In the simplest terms of definition, “royalties” means the amount of money that is paid to the author for books that are sold.

How are Author Royalties Calculated? The formula used to calculate the author royalties often varies from publisher to publisher and that can make comparing Publishers X, Y, and Z challenging.

For instance, some publishers will pay a percentage directly off the Sales Retail Price of the book, regardless of how much the book costs to produce, or how much the trade discount is. In these instances, it is not uncommon for the percentage to be fairly low (in the 5%-10% range).

This formula sometimes works to the author’s detriment, however, since book printing and trade discounting play such an enormous role in the book’s overall profit and the author has no say in what the Suggested Retail Price is. Without any say in the matter, authors are often left at the publisher’s mercy.

On the other end of the spectrum are publishers that pay a percentage of the book’s profit, which is the amount left over after the printing costs and trade discounts have already been accounted for. In these instances, you will more often see percentages in the 50%-100% range.

Yes, there are some self-publishing companies, such as Outskirts Press, that pay the author 100% of the net profit of the book when it is sold through wholesale channels, such as Amazon and Barnes & Noble.

That royalty formula looks like this:

Suggested Retail Price – Trade Discount – Printing Cost = Book Profit

What is the Suggested Retail Price (SRP) of a Book? It’s just what it sounds like – the cover price as suggested by either the publisher or the author. While nearly all traditional publishers and almost all self-publishers set the SRP for the author there are a select few self-publishing companies that allow the author to set their own Suggested Retail Price. Outskirts Press is one of them; the only requirement is that the price being set by the author is above the sum of the trade discount and the printing cost. In other words, the Suggested Retail Price cannot be below what it costs to produce and sell the book. Makes sense, right?

Of course, the reason this is called the suggested retail price and not the final sales price is because retailers have the discretion to decrease the price (in the form of a sale) or increase the price (to improve their bottom line) if they choose to. But doing so has no affect on the amount the author ultimately receives, which is always set on the SRP.

What is the Trade Discount? This is the percentage of the book’s SRP that the retailer, wholesaler (if any), and distributor take to “handle” a book. It’s how they make money in the book industry. Every book that is for sale with a retailer has given a cut of its retail price to all the parties involved in the form of a trade discount.

What is the Printing Cost? In simplest terms, the “printing cost” is the per-unit cost of producing one book. The reason there is such a discrepancy between offset printing and print-on-demand, one-at-a-time printing is due to “economies of scale”. While that topic is beyond the scope of this article, we have a whole blog posting about the role economies of scale play with your printing costs, and you can read all about that here.

The benefits to choosing Outskirts Press don’t end with 100% author royalties, as important as that is. You also retain 100% of your book’s rights, and receive unlimited wholesale and retail availability thru channels including Amazon & Ingram. Our flexibility and adaptability to your needs, coupled with our phenomenal services and staff, is just one of many reasons Outskirts Press is the only A+ rated and #1 rated self-publishing company according to the Better Business Bureau and Top Consumer Reviews, respectively.

You can schedule a no-obligation consultation with one of our consultants at https://outskirtspress.com/consultation.html or you can select your package to start publishing right now at https://outskirtspress.com/self-publishing.html

Get started today. People are waiting for your bestseller!

Top 10 Self-Publishing Book Marketing Tactics

Even more than great writing, ongoing book marketing is a vital part of success for any self-publishing author. One must not only must be persistent, but must make smart use of modern marketing and promotional channels and selling tactics so books get noticed. But how?

Outskirts Press is constantly adding services for self-published authors like you to help you reach new and larger audiences of book-buyers in an ever-changing market. That’s why we lead the publishing industry in post-publication support, products and services to a growing family of self-published authors.

Here, we discuss the latest top-selling marketing options from Outskirts Press. Perhaps one or more of these is the perfect choice for you. Learn more about the services that are helping our authors achieve selling success, then let Outskirts Press help you choose techniques that are a great fit for you.

Amazon Kindle Submission Service

1. Amazon Kindle Submission Service: Amazon is the number one retailer in America (yes, even bigger than Walmart!), and the Amazon Kindle is the #1 e-reader. More formats on Amazon means more exposure on Amazon, and the Kindle is heavily promoted by Amazon.

Frankfurt Book Fair

2. Frankfurt Book Fair: Introduce your book to over 250,000 visitors at the most popular book fair and publishing event in Germany! The Frankfurt Book Fair is one of the largest book-related events in the world, and the possibilities it offers are world-class.

Amazon Search Inside the Book

3. Amazon Search Inside the Book: Books that participate in this program feature a “Look Inside” icon over their Amazon cover image, which invites potential customers to electronically “flip” through a small section of the book. This increases the level of confidence a customer has in your book – most likely leading up to a higher volume of book sales. According to Amazon, books participating in this program enjoy significant sales improvement, on average, over books that do not.

Apple iPad/iPhone With Standard Distribution

4. Apple iPad/iPhone With Standard Distribution: Millions of iPads have been sold and iPhone revenues account for over half of all smartphone revenue in the United States. Is your book a part of this growing market? It can be, simply and conveniently, with iTunes distribution of an iPad/iPhone electronic edition of your book through Apple’s iBooks bookstore.

Custom Press Release

5. Custom Press Release: Have our professional press release writer compose an original, unique press release for your book, submitted to you for your review/approval, and then distributed to our newswire service on your behalf.

Package E-Book Formats

6. Package E-Book Formats: This e-book publishing package includes formatting and distribution of an Amazon Kindle E-book Edition with distribution on Amazon, an Apple iPad/iPhone E-book Edition with distribution through iTunes and the iBooks bookstore, and a Barnes & Noble NOOK E-book Edition with distribution through the NOOK bookstore on Barnes & Noble’s website.

Amazon Launch Bundle

7. Amazon Launch Bundle: Save 25% on 3 of our marketing services focused on Amazon.com. This bundle includes the following options: Amazon Search Inside the Book, Amazon Listing Optimization and Amazon Author Page.

Book Video Trailer and Distribution

8. Book Video Trailer and Distribution: Roll out the red carpet for your book with a book video trailer, one of the best viral marketing tools to put in your marketing toolkit. A book trailer provides potential readers with a new pathway to understanding your book’s content and its appeal, and this service takes care of both the trailer creation and distribution process for you!

Book Launch Bundle

9. Book Launch Bundle: Save time and money with this popular marketing bundle, which includes a custom press release, the public relations publicist campaign, author platform set-up through social media, a 60-90 second book video trailer with social network distribution, and five hours with a Personal Marketing Assistant.

Amazon-Branded Featured Book-of-the-Week

10. Amazon-Branded Featured Book-of-the-Week: Have your book’s cover, linked to its Amazon sales page, delivered directly to the email inboxes of thousands of potential new readers! This exceptional service ensures that your book is featured exclusively on the Self Publishing News blog and is broadcast over social media, as well, ensuring that your book has a leg up on the competition.

If you have questions or want to learn more about our services, you can visit us online at www.OutskirtsPress.com and even chat live with our expert staff through our website!