Here’s What You Chose as Outskirts Press’ Top Marketing Options

Every month or so, Outskirts Press takes a close look at sales numbers to see what services our self-publishing authors need at any given time. The Top 10 Book Marketing Options list gives us an excellent overview of effective, in-demand marketing and promotional approaches during the most recent survey period, and sharing it with you may give you marketing ideas you may not have thought of.

This time around, with book awards and book fairs occurring predominantly in the spring and summer, it makes sense that Outskirts Press submission services were popular with independent authors in the most recent accounting. The latest Top 10 options are listed below, in order of sales numbers.

BookExpo Book Fair

BookExpo Book Fair: BookExpo is the largest book industry event in the United States with more than 2,000 credentialed members of the media in attendance. This marketing option provides authors with an expert to advocate on their behalf at the fair.

Publisher's Weekly

Publishers Weekly Co-op Advertising: This option helps authors reach more than 80,000 booksellers, publishers, public and academic librarians, wholesalers, distributors, agents and writers in addition to more than 360,000 unique monthly website visitors with a color ad in one of the most trusted and respected industry publications.

Amazon Kindle Submission Service

Amazon Kindle Submission Service: Makes books available on Amazon’s Kindle ebook reading device. More formats on Amazon means more exposure on Amazon, and the Kindle is heavily promoted by Amazon.

Elite E-Book Package

Elite Ebook Package: Get Amazon Kindle, Apple iPad and Barnes & Noble NOOK ebook editions in one discounted ebook publishing bundle.

EVVY Awards

EVVY Awards Submission (Nomination Required): Nomination to the annual EVVY Awards means much-needed publicity for self-publishing authors. Each year, Outskirts Press nominates a small percentage (typically just 2 to 5 percent) of books published to the EVVY Awards. A nomination is a prerequisite for the Outskirts Press Best Book of the Year Award. Eligibility is determined by Outskirts Press executives and members of the production teams.

Custom Tee Shirt

Custom Tee Shirt: Authors can customize a high-quality, pre-shrunk tee (front and back) with their book cover.

2018 Marketing Calendar

Author’s Marketing Calendar: The calendar is a compilation of effective promotion tactics, important book competition dates in 2018, social media tips and other advice self-published authors need for a successful year of selling.

Amazon Search Inside the Book

Amazon Search Inside the Book: Amazon itself has stated that books participating in this program are significantly more successful, on average, than books that do not participate.

Google Books Preview Program Submission

Google Books Preview Program Submission: An inexpensive and effective way to get a book in front of millions of readers quickly and easily.

EVVY Awards Submission

American Library Association (ALA) Book Fair Submission: The ALA annual conference attracts librarians from all levels of management from across the country. It serves as a place to network and as a forum to exchange ideas on the multitude of issues affecting libraries. This marketing option provides authors with an expert to advocate on their behalf at the fair.

We would like to thank the many authors who have trusted us to assist them in marketing their way toward successful books — and we’d love to help you, too!

Congratulations to the Outskirts Press Top 10 Bestsellers!

Each month, Outskirts Press compiles book sales data to identify bestselling works by our talented authors. During our latest survey period, these 10 remarkable books sold more than 3,000 copies and appealed to readers of every stripe. From romance to inspiration to real-world information, nearly every genre is represented is this impressive list.

Follow the links on each author’s book title to learn more about these impressive works, or visit the Outskirts Press Bookstore to browse thousands of high-quality books.

A Pocketbook of Hope by Natasha Spellman
New Set of Downs by Kyle Mooty
Libro de Vocabulario y Ejercicios: Spanish Vocabulary Workbook by Kwasie Thompson
Unwavering Perseverance: An Olympic Gold Medalist Finds Peace by Mary Wineberg
What She Feels by Chidozie E. Osuwa
Kiddie Coddles by John Vitucci and Gianna Familette
Dear Dad: Love from Afghanistan by Jerome Rabelista Caluyo
Daily We Seek You by Jane McConnell
Living Life to the Fullest with Ehlers-Danlos Syndrome by Kevin Muldowney, PT Thompson
Tamina Entertains Angles by Tomeka Thompson

Outskirts Press wishes to congratulate these authors for their compelling books and for their selling successes.

These titles and many others are available from major online retailers like Amazon, Barnes & Noble, Powell’s, Books-A-Million and elsewhere – not to mention through the Outskirts Press Bookstore at a considerable discount. To learn more about our products and services, as well as upcoming and current promotions, visit us online at www.OutskirtsPress.com!

Top 10 Self-Publishing Book Marketing Options

Over and over we hear from our authors how the trickiest part of the self-publishing process is figuring out how to begin marketing—how to identify and reach the specific audience of readers you had in mind while writing your novel. Marketing is critical and complicated, but at Outskirts Press we are working tirelessly to provide cutting-edge post-publication support, products and services to self-publishing authors like you, who are just as tirelessly on the hunt for the perfect book marketing tactic to sell successfully.

What comes next? How do choose the right marketing approach from among the many options available?

Our list of Top 10 Book Marketing Options is one great way to find your feet. Think of this list as a marketing “greatest hits” to help you prioritize your book marketing efforts according to the most highly rated and prized marketing strategies as evaluated by your peers. These options, ranked in order of sales for the month of December 2017, are listed below along with a summary of each to make it easy for you to see which option(s) might serve you best.

Amazon Kindle Submission Service 1. Amazon Kindle Submission Service:  Make your book available on Amazon’s Kindle e-book reading device. More formats on Amazon means more exposure on Amazon, and the Kindle is heavily promoted by Amazon.
Book Awards Submission 2. Book Awards Submission: Enjoy maximum convenience by allowing us to submit your book to 6 recognized, vetted, and legitimate book award contests, some of which offer major cash and prizes (Writer’s Digest and Foreword) and all of which offer the chance for extra exposure, recognition, and the chance to claim “award-winning” during your marketing efforts.
Personal Marketing Assistant 3. Personal Marketing Assistant (5 hours): Do you need help developing a book marketing plan? Arranging book signings? Establishing/developing your author platform? Hire your own Personal Marketing Assistant today!
Elite E-Book Package 4. Elite E-Book Package: This e-book publishing package includes formatting and distribution of an Amazon Kindle E-book Edition with distribution on Amazon, an Apple iPad/iPhone E-book Edition with distribution through iTunes and the iBooks bookstore, and a Barnes & Noble NOOK E-book Edition with distribution through the NOOK bookstore on Barnes & Noble’s website.

Amazon Search Inside the Book
5. Amazon Search Inside the Book: Books with this feature include a “Look Inside” icon over their Amazon cover image, which invites potential customers to electronically “flip” through a small section of the book. This increases the level of confidence a customer has in your book — improving the odds of a higher volume of book sales. According to Amazon, books participating in this program enjoy significant sales improvement, on average, over books that do not.
2018 Marketing Calendar 6. 2018 Author Marketing Calendar: A compilation of the most up-to-date, effective and actionable tactics available to help you market your book. It contains hundreds of promotional tips, advertising opportunities, important deadlines, social media recommendations, and information about marketing options and services available through Outskirts Press.
Amazon Launch Bundle 7. Amazon Launch Bundle: This bundle includes the most effective marketing services focused on Amazon: Amazon Search Inside the Book, Amazon Listing Optimization and Amazon Author Profile.
Espresso Book Distribution 8. Espresso Book Distribution: One of Time Magazine’s “Invention of the Year,” this service allows a high-quality, black/white paperback book to be printed and sold in about 8 seconds. Consider it a “book vending machine.” This option makes your book available via this exciting new sales channel.
Book Launch Bundle 9. Book Launch Bundle: Save time and money with this popular marketing bundle, which includes a custom press release, the public relations publicist campaign, author platform set-up through social media, a 60-90 second book video trailer with social network distribution, and five hours with a Personal Marketing Assistant.
Amazon Listing Optimization 10. Amazon Listing Optimization: Our professional copywriters spend a lot of time around books, and they know what makes readers buy and what search engines respond to. By combining these skills with the Amazon Listing Optimization option, your search engine optimized and sales content means more people can potentially find your book with less effort on your part.

Outskirts Press Published authors who are interested in any of these (or many of our other available services) can find further details and ordering information from the Marketing Options page of your Author Center. If you have questions or want to learn more about our marketing services, visit us online at www.OutskirtsPress.com.

Top 10 Self-Publishing Book Marketing Tactics

Far from a “one-off” push, book marketing is a vital part of success for any self-publishing author: one that must be ongoing and multifaceted. That’s why Outskirts Press is constantly adding services for self-published authors like you! We want to help you reach new and larger audiences of book-buyers in an ever-changing market. That’s why we lead the publishing industry in post-publication support, products and services to a growing family of self-published authors.

Here, we discuss the latest top-selling marketing options from Outskirts Press, which run the gamut from time-tested press releases to modern ebook formats. Perhaps one or more of these is the perfect choice for you. Learn more about the services that are helping our authors achieve selling success, then let Outskirts Press help you choose techniques that are a great fit for you.

Standard Press Release Standard Press Release: The Standard Press Release includes information about you and your book taken directly from information you supply for your webpage during pre-production. It couldn’t be easier.
Audio Excerpt option Audio Excerpt:  Recording a 3-minute audio excerpt is as easy as speaking into the phone. Pique readers’ interest by recording a pivotal passage or explaining more about the book.
USA Book News Best Book Awards USA Book News Best Book Awards: Every year USA Book News honors exemplary books from independent self-publishers with the Best Book Award. Make sure your book is among the ones being considered. Recognition means widespread exposure to an avid book-buying audience! Outskirts Press
Amazon Kindle Submission Service Amazon Kindle Submission Service:  Make your book available on Amazon’s Kindle e-book reading device. More formats on Amazon means more exposure on Amazon, and the Kindle is heavily promoted by Amazon. Outskirts Press
Personal Marketing Assistant Personal Marketing Assistant (5 hours): Do you need help developing a book marketing plan? Arranging book signings? Establishing/developing your author platform? Hire your own Personal Marketing Assistant today! Outskirts Press
Google Books Preview Program Submission Google Books Preview Program Submission: This service is an inexpensive and extremely effective way to get your book in front of millions of readers quickly and easily.
Amazon Search Inside the Book Amazon Search Inside the Book: Books that participate in this program feature a “Look Inside” icon over their Amazon cover image, which invites potential customers to electronically “flip” through a small section of the book. This increases the level of confidence a customer has in your book – most likely leading up to a higher volume of book sales. According to Amazon, books participating in this program enjoy significant sales improvement, on average, over books that do not. Outskirts Press Outskirts Press
First Chapter Preview Library Distribution First Chapter Preview Library Distribution: With First Chapter Preview Library Distribution, your book cover, synopsis, pricing information and ordering details will run for three consecutive months in a quarter page ad in First Chapter Plus, a monthly catalog where viewers/customers can download and preview the first chapter of your book.  Those who are interested in buying copies will have all the ordering details right there in the catalog for their convenience, and your benefit. Outskirts Press Outskirts Press
Elite E-Book Package Elite E-Book Package: This e-book publishing package includes formatting and distribution of an Amazon Kindle E-book Edition with distribution on Amazon, an Apple iPad/iPhone E-book Edition with distribution through iTunes and the iBooks bookstore, and a Barnes & Noble NOOK E-book Edition with distribution through the NOOK bookstore on Barnes & Noble’s website. Outskirts Press
Custom Press Release Custom Press Release:  Have our professional press release writer compose an original, unique press release for your book, submitted to you for your review/approval, and then distributed to our news wire service on your behalf. Distributed electronically to a database of approximately 100,000 media contacts, newsrooms, industry analysts, and freelance writers who receive daily email listings of press releases which match their filter criteria.
PR Publicist PR Publicist: It’s like having your own publicist distribute your press release for you … Plus, after the release goes out, you will receive all the resulting leads for more personal follow-up.

Want to learn more about how to successfully market your book? See these and other valuable services by logging onto your author’s center and reviewing our Marketing Options.

View Marketing Solutions

Top 10 Self-Publishing Book Marketing Tactics

Even more than great writing, ongoing book marketing is a vital part of success for any self-publishing author. One must not only must be persistent, but must make smart use of modern marketing and promotional channels and selling tactics so books get noticed. But how?

Outskirts Press is constantly adding services for self-published authors like you to help you reach new and larger audiences of book-buyers in an ever-changing market. That’s why we lead the publishing industry in post-publication support, products and services to a growing family of self-published authors.

Here, we discuss the latest top-selling marketing options from Outskirts Press, and they include not only perennial, effective favorites (Custom Press Release, Amazon Search Inside the Book Submission) but newly added services (First Chapter Preview Library Distribution). Perhaps one or more of these is the perfect choice for you. Learn more about the services that are helping our authors achieve selling success, then let Outskirts Press help you choose techniques that are a great fit for you.

Standard Press Release Standard Press Release: The Standard Press Release includes information about you and your book taken directly from information you supply for your webpage during pre-production. It couldn’t be easier.
Audio Excerpt option Audio Excerpt:  Recording a 3-minute audio excerpt is as easy as speaking into the phone. Pique readers’ interest by recording a pivotal passage or explaining more about the book.
Amazon Kindle Submission Service Amazon Kindle Submission Service:  Make your book available on Amazon’s Kindle e-book reading device. More formats on Amazon means more exposure on Amazon, and the Kindle is heavily promoted by Amazon.
Personal Marketing Assistant Personal Marketing Assistant (5 hours): Do you need help developing a book marketing plan? Arranging book signings? Establishing/developing your author platform? Hire your own Personal Marketing Assistant today!
Google Books Preview Program Submission Google Books Preview Program Submission: This service is an inexpensive and extremely effective way to get your book in front of millions of readers quickly and easily.
Amazon Search Inside the Book Amazon Search Inside the Book: Books that participate in this program feature a “Look Inside” icon over their Amazon cover image, which invites potential customers to electronically “flip” through a small section of the book. This increases the level of confidence a customer has in your book – most likely leading up to a higher volume of book sales. According to Amazon, books participating in this program enjoy significant sales improvement, on average, over books that do not.
First Chapter Preview Library Distribution First Chapter Preview Library Distribution: With First Chapter Preview Library Distribution, your book cover, synopsis, pricing information and ordering details will run for three consecutive months in a quarter page ad in First Chapter Plus, a monthly catalog where viewers/customers can download and preview the first chapter of your book.  Those who are interested in buying copies will have all the ordering details right there in the catalog for their convenience, and your benefit.
Amazon Branded Featured Book of the Week Featured Book-of-the-Week: The Amazon-branded Featured Book of the Week gets your book featured before more than 20,000 readers and writers via email, complete with a link directly to Amazon, where they can buy your book!
Custom Press Release Custom Press Release:  Have our professional press release writer compose an original, unique press release for your book, submitted to you for your review/approval, and then distributed to our news wire service on your behalf. Distributed electronically to a database of approximately 100,000 media contacts, newsrooms, industry analysts, and freelance writers who receive daily email listings of press releases which match their filter criteria.
Amazon Cover Enhancement Amazon Cover Enhancement: By manually interfacing directly with Amazon, we can over-ride Amazon and Ingram’s automatic process and get your cover image on Amazon much faster, usually within 2-3 business days rather than the standard 30-45 days.

Want to learn more about how to successfully market your book? See these and other valuable services by logging onto your author’s center and reviewing our Marketing Options.

Learn More

Top 10 Self-Publishing Book Marketing Tactics for May 2017

There’s never been a better time to become a self-published author: The quality of services is better and, thus, the quality of the books. This all serves to make readers more receptive to the works of self-publishing authors.

But the fact is, you still need to get the word out! Book marketing remains one of the most vital elements to your success as a self-publishing author. Outskirts Press is an industry leader in post-publication support, products and services to a growing family of self-published authors.

So, how do you choose what’s right for you? Our list of Top 10 Book Marketing Tactics offers an excellent shortlist of our most popular marketing and promotional approaches you might consider as you begin or continue book marketing. Listed below are our Top 10 marketing products, in order of popularity.

Standard Press Release Standard Press Release: The Standard Press Release includes information about you and your book taken directly from information you supply for your webpage during pre-production. It couldn’t be easier.
Amazon Kindle Submission Service Amazon Kindle Submission Service:  Make your book available on Amazon’s Kindle e-book reading device. More formats on Amazon means more exposure on Amazon, and the Kindle is heavily promoted by Amazon.
Audio Excerpt option Audio Excerpt:  Recording a 3-minute audio excerpt is as easy as speaking into the phone. Pique readers’ interest by recording a pivotal passage or explaining more about the book.
Bookmarks Magazine Co-Op Ad Bookmarks Magazine Co-Op Ad: Reach at least 40,000 affluent readers guaranteed! Targeted exposure is key to your book’s success. Advertising in Bookmarks Magazine can help reach the audience that’s already waiting to read your book.
First Chapter Preview Library Distribution First Chapter Preview Library Distribution: Introduce your book to libraries, bookstores, media, reviewers, bloggers and readers by running a quarter page full-color ad along with a free preview of your first chapter in this catalog for three consecutive months.
Amazon Search Inside the Book Amazon Search Inside the Book: Amazon itself has stated that books participating in this program are significantly more successful, on average, than books that do not participate.
Personal Marketing Assistant Personal Marketing Assistant: Do you need help developing a book marketing plan? Arranging book signings? Establishing/developing your author platform? Hire your own Personal Marketing Assistant today!
Amazon Launch Bundle Amazon Launch Bundle: Save 25% on 3 of our marketing services focused on Amazon.com. This package includes the following options: Amazon Search Inside the Book, Amazon Listing Optimization and Amazon Author Profile.
Google Books Preview Program Submission Google Books Preview Program Submission: An inexpensive and extremely effective way to get your book in front of millions of readers quickly and easily.
Custom Press Release Custom Press Release:  Have our professional press release writer compose an original, unique press release for your book, submitted to you for your review/approval, and then distributed to our newswire service on your behalf.

Outskirts Press Published authors who are interested in any of these (or many of our other available services) can find further details and ordering information from the Marketing Options page of your author’s center.

View Marketing Solutions

Congratulations to the Outskirts Press Top 10 Best Sellers for May!

Each month, Outskirts Press compiles book sales to identify bestselling works. In May, these books sold over 5,000 copies total and appealed to all types of readers. From poetry to inspiration to sports, nearly every genre is represented is this impressive list.

Echoes in the Canyon: Adventures in the Desert by Marco Behrens Myra Louise, a desert tortoise, and her close friend Minnie Squawking Bird, a cactus wren, live in the Arizona desert with their friends Stinky and Smelly-javelina brothers who have a propensity to seek out adventure…and trouble. The javelinas are schemers and dreamers, and Myra Louise and Minnie Squawking Bird have a full-time job keeping the boys grounded and heading in an appropriate direction. Luckily there is also wise Joe Fox-the law in this part of the desert-and his pals Reynard Fox and Hunter Coyote. Echoes in the Canyon is an entertaining look at the critters of the Southwest desert and their antics, and each chapter ends with lessons learned. Above all, this delightful book offers a deeper understanding and appreciation of the Arizona desert and the amazing animals who dwell there.
What She Feels by Chidozie Osuwa This is not just another poetry book filled with cliché quotes. It is every emotion a woman has ever felt when dealing with love, but could never put into words. This is looking at yourself in the mirror. This is finally being able to look at your situation from the outside looking in. This is a look into the too often scarred hearts of women. This is inspiration. This is hope.
Discipled by Jesus by Hal and Debbi Perkins Can 21st century Christians actually be discipled by Jesus? Perhaps more importantly, can one be a Christian, that is, a disciple of Jesus, if he is not being discipled by Jesus? This writing appeals to Scripture to affirm that Christians can be discipled by Jesus, and that they must be, and how they can be. The book further identifies how those who are truly being discipled by Jesus are thus being equipped to disciple others just as they have been discipled.
Race In America: A Call To Heal by Greg “Coach T” Thomas and David Smale The author’s message of loving one another in spite of race, color, creed or religion is inspirational to many. Coaches play a huge role in the lives of those they come in contact with, and Coach T represents what is good with leaders of young people today. He is truly a great role model. Drawing from his own personal experiences, which were not always ideal, he teaches others to be open minded, loving and hopeful for a day when our differences in this country, would be welcome and celebrated. Coach T’s message is powerful and enlightening.
Bible Studies from the Mount of Transfiguration – A Collection by Donovan Reid As it was for Peter, James and John on the Mount of Transfiguration, when they sojourned with Jesus there, this inspirational collection of practical, personal and thought-provoking Bible Studies will provide revelation and insight as you journey through the scriptures. Complex theological and philosophical issues, such as, predestination and freewill are masterfully dealt with in simple terms that everyone can understand. Questions related to contentment, forgiveness, prayer and identifying one’s gift are explained in such a way that gives one a real handle on these challenges of life. This book is a must read for pastors, preachers, lay teachers and anyone seeking a vision of Jesus and a sound understanding of the Christian walk.
Bats, Balls, and Burnouts: A Life of Sports, Marketing, and Mayhem by Bob Wilber Bob Wilber grew up steeped in the baseball of a different time. He became part of the game professionally, along the way meeting countless unforgettable characters and collecting the memories of successes, disappointments, and adventures detailed here.
Life Snacks for Women: Create a Life of Excellence – Tips to Ignite Your Spirit and Inspire Your Life by Sharon A. Burstein, Award Winning Marketing and PR Strategist Life Snacks for Women inspires readers of all ages to look at life in diverse ways from different points of view. The words, tips and messages presented throughout the book are uplifting, make you pause, think, reflect and take action. Each healthy bite-sized tidbit gives your life a boost.
The Road Back to Me: Healing and Recovering From Co-dependency, Addiction, Enabling, and Low Self Esteem by Lisa A. Romano This story is told through the jagged peephole of the author’s awareness, examining her formative wounds and influences from the perspective of a woman who has now gained experience and wisdom. As she peers over her soul’s shoulder, she recalls the chaos of her once-fragile childhood mind. She shudders as she is reminded of the sting of her lonely childhood, her feelings of abandonment, and her painful memories of being bullied. Her childhood self was once so lost that she even contemplated suicide. As the years progress, her mind is riddled with obsession, compulsion, and a crippling sense of low self-esteem. A turning point arrives many years later, after marriage and the birth of three children. This story is about healing the faulty programming of childhood. It is about recovery from relationship addiction, food addiction, anxiety, and constant fear. It is a human story that will resonate with readers from all walks of life, and it offers hope to anyone who has felt imprisoned by the past.
Fred’s Guide to Stem Cell Transplants: Patient to patient talk and walk down this cancer path not chosen by Fred & Kathy Roth Fred knows facing cancer can feel like an impossible, insurmountable challenge. He has been through two stem cell transplants. He knows what it’s like to endure and survive the rough ride of diagnosis, assessing the risks, finding a donor, and dealing with the side effects. Having come out on the other side, Fred and Kathy have collected observations, ideas, suggestions, and insights to help you on your journey. Most of all, Fred’s Guide to Stem Cell Transplants is an encouraging, supportive resource to help you find the powers within you to add to your own healing plan.
My Heaven in Hells Canyon: Growing Up in Snake River by Violet Wilson Shirley This is one helluva narrative about one helluva woman who believed that Hells Canyon was her heaven. You’ll be captivated by Violet Wilson Shirley’s stories about ranch life in the deepest part of Hells Canyon. The Pete and Ethel Wilson family lived exemplary lives. Could we survive and scratch out a productive life in this rugged terrain with rattlesnakes, fickle weather, steep slopes, and animal predators constantly challenging our bodies and minds? Could we successfully raise eight children? After she retired, Violet returned to the canyon as a U.S. Forest Service volunteer at the Kirkwood visitor center. She contributed time almost every year between 1986 and 2004. Violet’s spirit is chiseled into the cliffs and slopes of Hells Canyon and floats above the rapids of Snake River as it plunges through that spectacular gorge.

Outskirts Press wishes to congratulate these successful authors for the dedication to craft that produced these amazing books, and to the dogged marketing efforts that led them to selling success. These titles and many others are available from major online retailers like Amazon, Barnes & Noble, Powells, Books-A-Million and elsewhere-not to mention, through the Outskirts Press Bookstore at a considerable discount. To learn more about our products and services, as well as upcoming and current promotions, visit us online at www.outskirtspress.com!

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