Master the Market with the Indispensable Marketing Calendar!

Do you get overwhelmed trying to keep up with all the deadlines? Do you find yourself missing deadlines and wondering how to fix it? For busy self-published authors, it’s easy to lose track of deadlines when literally every day of every week of the year is packed full of opportunities!

This is where our 2020 Author Marketing Calendar comes in. At Outskirts Press, we know that successful book promotion requires organization, dedication, and access to resources. You supply the dedication, and we supply the necessary organization and resources to keep you on track!

The Outskirts Press Author Marketing Calendar is a compilation of the most up-to-date, effective and actionable tactics available to help you market your book. It contains literally hundreds of promotional tips, advertising opportunities, important deadlines, social media recommendations, and information about marketing options and services available through Outskirts Press. It even includes photo opportunities for you to post to increase engagement on your social media sites and ideas on how to market your book when you’re on vacation! All of this information is organized in an easy to follow, month by month format including monthly marketing objectives and recommendations to help focus and direct your initiatives.

The Author Marketing Calendar is just one of many options that we offer to help our authors market their books! If you’ve published a book with Outskirts Press, you can purchase the new and improved 2020 Author Marketing Calendar for just $25, and it will become available for review and download immediately upon placing your order.

You can also visit us online at www.OutskirtsPress.com, where you can view additional marketing options here: Marketing Services.

 

Amazon Featured Book of the Week

Now available on Amazon.com!


Towers’ Progeny

by Buck Brannon

(5 Stars – 4 Customer Reviews)

Price: $24.95

Buck Brannon’s “Towers’ Progeny” is an action-packed suspense thriller in the exciting world of horse racing. In this second novel of the TOWERS trilogy, Dr. Rob Becker and his CIA operative friend, Tommy, couldn’t let go of some gnawing financial questions concerning a farmhand his new-found wealth in a South American country and his involvement within one of America’s darkest intelligence agencies. Deceit, kidnapping, home-grown anarchists and secret hideouts set Tommy and Rob on their separate perilous journeys. Was it destiny or determination that kept Rob and Tommy together in circumstances of natural and terrorism-driven danger and death?

 Learn More 

 

Please note that product prices and availability are subject to change. Prices and availability were accurate at the time of this posting; however, they may differ from those you see when you visit Amazon.com.© Amazon.com, Inc. or its affiliates. All rights reserved. Amazon, Amazon.com, the Amazon.com logo, and 1-Click are registered trademarks of Amazon.com, Inc. or its affiliates. Amazon.com, 410 Terry Avenue N., Seattle, WA 98109-5210.

 

Would you like your book featured here? Buy Now

 

Self-Publishing on a Budget? We’re Here For That

If you’re watching your wallet as you dive into self-publishing for the first time and are feeling a little self-conscious over that fact, don’t worry! You’re definitely not alone. In fact, many authors pursuing publication today are constrained by tight finances, or balancing a variety of different concerns. That’s why, at Outskirts Press, we work hard to make sure all of our publishing packages and services are accessible to everyone, including you.

Looking for flexibility? We allow payments through PayPal and by credit card, allowing you to take advantage of the financing options these resources create. Check out PayPal’s 0% interest options with flexible terms, or inquire if the credit card companies you’re already using offer extra points when paying for a publishing service. (Many do.)

Or, if you’re looking for something even more tailored to your situation, we offer our own 0% financing payment plans! Simply get on the line with your dedicated Publishing Consultant, and together you’ll develop a monthly payment plan that balances your financial situation with your desire to publish. This option is particularly useful for first-time authors looking to break into the world of indie publishing!

And last but not least, we offer bundled services, such as our One-Click Publishing Packages, special discounts and promotions to assist you in finding and affording the absolute best in publishing and marketing services. After all, just “getting by” isn’t good enough when we’re talking about your masterpiece. Getting it “just right,” with professional editing and an eye-catching cover design, is an important part of making sure your book becomes a success!

For more information on financing options or Outskirts Press self-publishing promotions, call us at 1-888-672-6657 to speak with a Publishing Consultant. You can also visit our website at www.outskirtspress.com and chat with a Publishing Consultant via the live chat option.

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Crisp Cover Copy That Crackles & Pops

There once was a time when you might venture forth to browse the shelves at your local bookstore or library, run your fingers along a hundred or so spines, and snatch up the book that most grabbed your attention. These days, the process of book browsing has become primarily a digital affair, and many of us now spend our time scrolling through book listings online with Amazon and Barnes & Noble. But in one thing, we haven’t evolved. Despite mostly eschewing cliches, one continues to haunt us: “don’t judge a book by its cover!”

These words haunt us because of their impossibility. We do judge books by their covers, and in an era of rapid digital evolution, we’re still drawn to books with interesting, professional cover design and sparkling cover content that convinces a book browser to become a book buyer.  While e-book formats sometimes require less emphasis on physical appearance they still need distinctive, eye-popping covers just like their hard copy counterparts because a viewer’s first look at a new book is often in online search results, where the cover thumbnail image is literally the size of a thumb.  The cover needs to bounce off the screen!

If your front cover is your book’s first impression, your back cover content (typically a synopsis, sales copy, and/or author biography) needs to make a lasting one. In a digital, print-on-demand, self-publishing world, it’s important to realize that this back cover content isn’t just for the physical book cover — it is also commonly used as the sales copy (otherwise called “the annotation”) for the detailed sales page on sites like Amazon and Barnes & Noble. Most book buyers thoroughly read the sales copy of the books they are considering, so this is not a detail you can ignore. Your cover copy needs to be pristine, persuasive, and perfect (not to punctuate a point).

And that leads many self-publishing authors to an inevitable question? Should you write your own sales copy?  Certainly you’re capable of it, right? After all, you wrote the book it’s for! But, writing something that educates or entertains is different from writing something that sells.  Different skill sets sometimes require different experts, and it’s okay to ask for help.

The skilled writing and editorial team involved in the Outskirts Press  Cover Text Refinement Option knows what it takes to transform a browser into a buyer! With this optional production option, you’re telling your readers that your book is worth their time and money because you’ve made it the best it can possibly be–both inside and out. Meanwhile, the Outskirts Press copywriters will craft compelling content (typically with fewer alliterative phrases than this blog positing) that hooks your readers and makes them want to know more about you and your book.

You’ve spent so much time and energy creating your masterpiece–don’t let your hard work go unnoticed! Amazing back cover copy can make the difference between someone viewing your book…and someone buying it.

For more information about self-publishing with Outskirts Press, get in touch with a Publishing Consultant. There are three convenient ways to connect:

  1. Call us at 1-888-672-6657 (OP-BOOKS)
  2. Live-chat with us via our website
  3. Go online to schedule an appointment
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It’s Your Lucky Day! Save 17 % on Self-Publishing Today Only

Don’t wait for a leprechaun to open your pot o’ gold this St. Patrick’s Day. Do it yourself! Publish your book with the Ultimate Black & White or Full-Color publishing package and you will receive an instant 17% savings right now (a value of up to $340)!

To claim your lucky 17% discount today only, simply enter promo code luckyauthor at checkout.

So, are you ready to publish your masterpiece with the A+ rated and #1-rated self-publishing company according to the Better Business Bureau and Top Consumer Reviews, respectively? If so, connect with Outskirts Press right now in whatever manner is easiest for you:

“I am so lucky to have Outskirts Press as my publisher, and definitely I will introduce my friends and family members who are writing now to Outskirts Press.” – Chansophy Anhaouy, author of From My Kitchen To Yours: Indochinese Food

 

Amazon Featured Book of the Week

Now available on Amazon.com!


Why I Like Dogs and Hate Everyone Else

by Charles Hastings

(5 Stars – 1 Customer Review)

Price: $9.95

Charles Hastings‘s “Why I Like Dogs and Hate Everyone Else” is a funny, sarcastic autobiography for those of us who find most people annoying and prefers dogs. “From age five I just felt dogs were the coolest friends ever. Much more faithful and reliable than people. I knew it instinctively.” Follow the life of Charles Hastings and his discovery of how he learned to hate everyone but love his dogs.

 Learn More 

 

Please note that product prices and availability are subject to change. Prices and availability were accurate at the time of this posting; however, they may differ from those you see when you visit Amazon.com.© Amazon.com, Inc. or its affiliates. All rights reserved. Amazon, Amazon.com, the Amazon.com logo, and 1-Click are registered trademarks of Amazon.com, Inc. or its affiliates. Amazon.com, 410 Terry Avenue N., Seattle, WA 98109-5210.

 

Would you like your book featured here? Buy Now

 

The Importance of Custom Cover Design

Regardless of the content of your book, a thoughtful, beautifully-crafted cover plays an integral role in your book’s success. Many a self-published author (and many traditionally published authors as well!) lament that, while they poured their soul into every precious word, they didn’t give enough attention to the package. Well, looks matter.

Not convinced? Think about how you make buying decisions in your local supermarket. Perhaps you’re trying a new soup or selecting wine to go with dinner. How did you choose? Odds are it was an eye-catching label that drove you to pick up certain brands. Maybe you read a couple product descriptions, and then you placed the prettiest among them in your cart.

Readers choose books in much the same way. While they usually do read book summaries to help them make a decision, how do they decide which summaries to read in the first place? You got it – the cover! Professional custom cover design creates a number of advantages for your book in a crowded buying environment over plain looking covers:

  • Information. Custom covers convey important, specific clues to the reader about the content of your book. Clues imparted by color, theme, fonts and more, all tailored to your book, will instantly help buyers determine what your book is about and if it’s a good fit for their reading habits and preferences.
  • Credibility. Professionally designed book covers immediately prove to the reader – whether they’re aware of it or not – that the same care that was put into beautiful cover art was also taken in the writing of the book. It sends an instant message about quality – and you’ll want readers to perceive high quality right up front!
  • Visibility. While you may know your book is of high quality, if readers ignore it due a poor cover design, all that sparkling content won’t matter. A custom crafted cover gets a potential book buyer to slow down for a second or two, which greatly increases the odds they’ll investigate further. It’s the first and most important step to securing a sale.
  • Targeting. An important function of your book cover is not just to appeal to any reader, but to appeal to the specific type of reader your content is intended to entertain or inform. For example, when creating a custom cover for a romance novel intended for young adults, a professional cover artist will take a vastly different approach than he would when creating a cover for a romance geared toward middle-age readers.
  • Marketability. A book and its cover add up to more than the sum of their parts. Compelling content – packaged with an appropriate, targeted and smartly tailored book cover – makes for a marketable book that stands far better odds of selling than a strong book with a weak cover.

A professional custom book cover creates an attractive self-publishing package that readers will want to put in their shopping cart. While there’s never a guarantee that your stunning new artwork will immediately lead to an explosion in book sales, a poorly designed cover is all but guaranteed to get passed by time and time again. And, the best part about a custom designed book cover is that you don’t need an entire team of marketing gurus to make it a reality. One knowledgeable and skilled cover designer is all you need!

Watch this video to see a small sample of the amazing custom covers we designed for a few of our successfully published authors at Outskirts Press.

So, are you ready to publish your masterpiece with the A+ rated and #1-rated self-publishing company according to the Better Business Bureau and Top Consumer Reviews, respectively? If so, connect with Outskirts Press right now in whatever manner is easiest for you:

“The cover is awesome and the replies were highly responsive.” — Sue Westgate, author of Pawwell Jensten The Galaxy of ELL