Five Ways Social Media Can Help Self-Publishing Authors With Book Marketing

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With the exploding popularity of social media sites like Facebook, Twitter, LinkedIn, Instagram, and Pinterest, it’s easier than ever to connect with people worldwide.

But if you’re unsure how to get started or how to make connections with your target audience, don’t worry! Here are five easy tips to help you!

1. Determine what your goals are.

  • Increase awareness? The average person spends nearly two hours on social media daily; therefore, social media is one of the best places to grab a reader’s attention.
  • Drive traffic to your book? Drive visitors to your author webpage or your listing on Amazon.
  • Generate new leads? These are people who have indicated an interest in your book in some way, shape, or form but haven’t yet purchased it.
  • Build your royalties? You can use social media to turn your audience into paying customers.

2. How often should you post?

  • Facebook—Two or three times per day
  • Instagram—Once or twice per day
  • Instagram Stories—Eight to 16 stories, twice per week
  • Twitter—Three to 10 times per day
  • LinkedIn—Once or twice per day
  • Pinterest—Five to 10 times per day

3. When should you post?

  • Twitter—1:00–3:00 p.m. weekdays
  • Facebook—1:00–4:00 p.m. weekdays
  • LinkedIn—7:00–8:30 a.m. and 5:00–6:00 p.m. Tuesday, Wednesday, and Thursday
  • Instagram—5:00–6:00 p.m. weekdays and 8:00 p.m. on Mondays
  • Pinterest—2:00–4:00 p.m. and 8:00–11:00 p.m. weekdays, with weekends being the best

4. What should you post?

  • Facebook—Post videos about your book, live videos of you talking about your book or at book events, photos of you and your book, blog posts, and curated content.
  • No matter what type of post you’re sharing on Facebook, the copy you add alongside your content can be critical in how it performs.
  • Instagram—Post hi-res photos (your cover, your author photo, any images or illustrations within your book), behind-the-scenes photos of your book events, quotes, and user-generated content (sharing other photos, such as attendees at a book signing), but give credit to the original creator (known as a re-post), and Instagram stories. Captions are limited to 2,200 characters, and after three lines of text, they become shortened with an ellipsis (those 3 dots you see on posts). Of course, you want to grab the readers’ attention with your opening line or two.
  • Twitter—Post news about your book, blog posts, photos of you and your book at events, curated content, and images. The type of copy in your tweets can drive huge improvements in your results.
  • Pinterest—Images are the best thing to post on Pinterest. Post hi-res photos of your book, the cover, book events, step-by-step photo guides, and infographics.
  • LinkedIn—Post professional information about your career as a writer. Since LinkedIn is a professional networking platform, the most suitable content will revolve around you as an author. Share news about your book and milestones on your LinkedIn page, particularly if the book involves career advice.

5. Automate, engage, and listen

  • Automate posting of your social media content. A tool like Buffer is great for automation. It allows you to create all the content you want to, all at once, and then place everything into a queue to be sent out according to whatever schedule you choose.
  • Social media requires engagement. When people talk to you, talk back. Set aside time during your day to follow up with conversations on social media. These are conversations with potential customers, references, friends, and colleagues.
  • Don’t forget that the ultimate purpose is to sell copies of your book. So always be polite, helpful, and generous. Book sales will follow.

For more information on marketing your book, log into your Publishing Center for a complete list of marketing options and to access the free Book Marketing Resource Center.

How to get the most out of your author webpage

An author webpage is more than just a “pretty face” on mobile devices and desktop computers.  It can also be a powerful sales and marketing tool; and you will increase your chances of getting the most out of your author webpage if you follow these 3 easy steps:

  1. Market All Your Books

If you’ve published multiple books with Outskirts Press (and many of you have), then your Author Webpage automatically features an “Also by” section in which all of your other book covers appear, each of them clickable to their own author webpage.  It’s like a dynamic author website that automatically grows with your writing career. Plus, it is a proven fact that readers of one of your books are more inclined to be readers of your other books, too, so be sure to publish multiple books to automatically add this cool section to all of your Outskirts Press author webpages.

  1. Link Your Webpage to Your Social Media Accounts

It probably goes without saying that every author should have a Facebook account and a Linked-In account.  If you’re more experienced with social media you may also have  a Twitter, Instagram, YouTube, and/or Pinterest account.  That’s great! And guess what?  Your Author Webpage can link to ALL those social media accounts directly from your “About the Author” section — but ONLY if you tell your webpage how.

First, click on the “Edit My Profile” in the upper right-hand corner of your Publishing Center. Or, alternatively, you may have a “My Account” link. In either case, clicking that link will open up your Profile Page, where you can Edit Your Profile, provide Social Media Details, and set your Royalty Payment Details, among other things. In the Social Media Details section, enter in the URL for each of your social media profiles. The easiest way to do that is to go to each of your active social media platforms and go to your “home” or “main” page of your account, and then cut-n-paste the URL from the Internet Browser and place it into the appropriate field of this form. Don’t forget to save your changes. It’s as easy as that!

  1. Add Some Multi-Media

Your Outskirts Press Author Webpage features an “optional” menu item specifically for “Media” which includes book video trailers, audio excerpts, and/or audiobooks. The audio excerpt is included with many of our packages, so if you have recorded your audio excerpt, it is available from your author webpage already.  The book video trailer a very popular marketing option so if you didn’t order a book video trailer with your publishing package, you can add one at any time from the Marketing Options tab of your Publishing Center.  The most recent addition to the Media section is our new AudioBook Publishing Option. It’s half the price and twice the quality of our competitors, and opens up a whole new market for your book, so be sure to check it out from the Marketing Tab, or by clicking this button right here:

 

 

Get Social with Outskirts Press!

Have you joined Outskirts Press on social media yet? Social media is the world’s biggest, most diverse virtual meeting place.

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By connecting with Outskirts Press and other authors on social media, you’ll benefit from decades of wisdom—maybe even centuries! You’ll get guidance, feedback and resources related to your journey as an author, and it doesn’t cost a thing!

  • Be the first to learn of money-saving special offers.
  • Gain valuable industry insight.
  • Troubleshoot writing and marketing issues with other authors.
  • Share your own story with a huge audience!

Simply click through the above links for each Outskirts Press social media outlet and follow us to join the conversation.

Have a success story you wish to share now? Email us at authorsuccess@outskirtspress.com and we’ll share your story and information with all our friends on social media!

 Publish Your Story