Capture Readers with a Free Custom Cover!

You’ve heard this many times here: They say you can’t judge a book by its cover … but book shoppers always do. Always.

Like it or not, readers have little to go on, other than first impressions, as they pare down thousands of book choices to the few they wish to explore further. That means your cover may well be the single most powerful marketing and selling tool in your arsenal.

An eye-catching professional cover design has a huge job to do. It must entice the specific readers you’re after, instantly. It must make them want to take a closer look at what’s inside. Once you’ve attracted the right audience, your cover must also impart vital information about your book at a glance: genre and content, tone or mood, and even the quality of the writing itself. If your book cover does all that, your audience is more likely to buy.

So, how do you create a book cover that meets those lofty goals? Publish with Outskirts Press now and it’s our gift to you! We’ll give you a FREE Custom Cover Design (valued at $399) for your book when you purchase the Ultimate or Full-Color publishing package during this limited-time offer!

To enhance your book with a sales-boosting, professional custom cover, just place the publishing package of your choice in your shopping cart and enter the promo code October_FreeCover at checkout. It’s the best marketing decision you could make!

Questions about this offer or which publishing package and options are right for you? Connect with Outskirts Press now in whatever manner is easiest for you:

5 Ways to Get the Most Out of Self-Publishing Creative Services

Whether you’re a new author, a seasoned pro or just thinking about self-publishing, there’s always a lot to consider along your publishing journey.

Many authors find themselves overwhelmed with all the “little finishing touches” that add up to a huge workload just to get their book in tip-top shape for publication: creating a beautiful cover; crafting cover copy that’s both SEO-friendly and compelling to prospective buyers; polishing the manuscript until it’s flawless; formatting for a beautiful paperback and hardcover book, as well as for a fully functional ebook … You’ll need to be a Jack/Jill-of-all-trades with a lot of time on your hands to cover all that creative territory!

Understandably – and wisely, we might add – many authors hire professional creatives with specialized skills to take these tasks off their hands. Here are five smart ways to get the most out of these creatives services and save money in the process.

  1. Look for money-saving bundles. No one wants to get nickeled and dimed when they self-publish. Our publishing packages are assembled to help you get everything you need to publish and market your book at a discounted package price. From comprehensive One-Click Suites tailored to specific book genres to publishing packages such as the Ultimate and Full-Color, bundles save you time and money, and spare you the stress of cherry-picking services.
  2. Think outside the bundle. There’s no need to accept an all-or-nothing approach. Not only does Outskirts Press package the essentials into convenient publishing suites, but we have scores of optional custom creative services you can select or add to your publishing package, including Custom Cover Design, Custom Illustrations, Professional Copy Editing and Enhanced Interior Formatting. In fact, we offer more creative options than any other self-publishing company.
  3. Personalize, customize, revitalize. Never feel you must purchase more than what you need. Although Outskirts Press publishing packages are exceptionally well crafted, you’re always free to build your own menu of services to get something that’s fully customized to your needs. It costs nothing to chat with an Outskirts Press Publishing Consultant at 1-888-672-6657 or via our live online chat option; a consultant can help you choose the perfect products.
  4. Rely on specialized expertise. Once you’ve chosen your package and/or creative options, know that you can relax and hand off the heavy lifting to graphic designers, professional formatters, marketing copywriters, seasoned copy editors and other talented creative service providers with experience in the publishing industry.
  5. Never be afraid to ask for help. It’s our desire to always tell you “yes.” We realize every author’s work is unique and every situation is different — so if anything is ever “close but not quite,” let us know and we’ll make it perfect for you. Outskirts Press will always work with you one-on-one to ensure you have the services you need and that those services are delivered to you in a manner that works best for you.

At Outskirts Press, we want to help bring your unique vision to life. Your book is a one-of-a-kind work, so we’ve designed a full range of products from which you can pick and choose to get service that’s as unique as your book! Learn more about which ones are right for you by speaking with an Outskirts Press Publishing Consultant at 1-888-672-6657 or via the live online chat option on our website.

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Once Upon a Cover: The Power of Eye-Catching Copy

There once was a time when you might venture forth to browse the shelves at your local bookstore or library, run your fingers along a hundred or so spines, and snatch up the book that most grabbed your attention. These days, the process has a digital equivalent, and many of us readers lose hours upon hours of our lives scrolling through listings on Amazon and Barnes & Noble’s online stores before settling on the books which pull us in. But in one thing, we haven’t evolved. Despite mostly eschewing cliches, one continues to haunt us: “don’t judge a book by its cover!”

These words haunt us because of their impossibility. We do judge books by their covers, and in an era of rapid digital evolution, we’re still drawn to books with interesting cover art over those with basic or template designs. And while e-book formats sometimes require less emphasis on physical appearance (interior formatting is simpler and a full cover design is not always necessary), they still need distinctive, eye-popping cover artwork. And since the reader will be viewing the cover on a screen–often the size of a business card–it is very important that the design is appealing and captures the essence of the book.

If your front cover is your book’s first impression, your back cover synopsis is a very valuable second; you’re targeting your reader, pulling them in, and convincing them that this is a book worth investing in. One typo or missing element could make the difference between your sales being “okay” and “wow!”

And, it’s important to realize that this back cover content isn’t solely for the actual back cover — it is also the sales copy (otherwise called “the annotation”) for the detailed sales page on sites like Amazon and Barnes & Noble! Most book buyers thoroughly read the sales copy of the books they are considering, so this is not a detail you can ignore.

But should you write your own sales copy? Writing something that educates or entertains is different from writing something that sells. As a professional author, it’s important to know when to ask for help.

The skilled team behind our “Cover Text Refinement Option” knows what it takes to transform a browser into a buyer! With this optional production option, you’re telling your readers that your book is worth their time and money because you’ve made it the best it can possibly be–both inside and out. Meanwhile, the Outskirts Press copywriters will do what it takes to hook your readers by professionally summarizing your manuscript, creating eye-catching headlines, and writing a compelling author biography.

You’ve spent so much time and energy creating your masterpiece–don’t let your hard work go unnoticed! An amazing back cover and sales annotation can make the difference between someone scrolling past your book…and someone buying it.

Have questions? For more information about self-publishing with Outskirts Press, get in touch with a Publishing Consultant. There are three convenient ways to connect:

  1. Call us at 1-888-672-6657 (OP-BOOKS)
  2. Live-chat with us via our website
  3. Go online to schedule an appointment
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Spring Into Some Savings This May!

Spring is a time for renewed hopes, and a time to dust off those projects which have been sitting in the back of your mind–or in the far recesses of your computer’s memory–over the chilly winter months. You’ve had time to let the ideas percolate, like snowmelt through warming soil, and things are starting to come together to grow your dream into something magnificent. Now that May has arrived, spring is officially underway–and your prospects are coming up all roses!

We at Outskirts Press would like to invite you to make good on your desires, and to that end we are offering a spring savings discount of $250 off either our Ultimate Publishing package or our Full-Color Publishing package!

You are an author who knows the virtues of patience—after all, waiting through the cold winter months for a sale like this one is no easy thing!—and you are committed to doing the necessary research to ensure you pick the right self-publishing company for your needs. We hope that, with our phenomenal offerings and equally phenomenal spring savings discount, you’ll choose to publish with us—the one Top Consumer Reviews rated #1 Self-Publishing Company for 2016!

Here’s how to do it:

From now until the end of May, log onto our website or get in touch with us over the phone and add one of these two packages to your shopping cart. Then, enter the promotion code 250May17 at checkout.

That’s it!

If you have any questions or, if you want to find out more information about either our Ultimate or our Full-Color Publishing packages, get in touch with your Publishing Consultant. There are three convenient ways to connect:

  1. Call us at 1-888-672-6657 (OP-BOOKS)
  2. Live-chat with us via our website
  3. Go online to schedule an appointment
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Great Things Follow Just One Small Click

Struggling to balance your writing time with the sometimes overwhelming process of publishing and marketing your own book? You might just appreciate the value of what we at Outskirts Press call “One-Click Publishing.” All of our One-Click Publishing suites share the same core DNA—an understanding that indie authors shouldn’t have to shoulder the entire publishing burden and go it alone, foregoing professional insight just because they’ve chosen to leave the traditional publishing path. And what better partner in walking that path than the self-publishing company ranked #1 by Top Consumer Reviews?

Since Outskirts Press offers separate One-Click Publishing packages for Fiction, Non-Fiction, Spiritual, Christian, Children’s, Cookbook and Memoir book genres, you can always be sure that the services included will be useful and not just throwaway extras.

Consider, for example, our One-Click Publishing service for fiction books. It includes formatting, copyediting for up to 75,000 words, custom cover design, ISBN and barcode, wholesale distribution through outlets like Ingram and Amazon, an author webpage, one-on-one author support, a digital author galley as well as print author copies, tip sheets, 5 hours of consultation with a Personal Marketing Assistant, a press release, e-book editions, and a whole host of other features that would take too much room to list here.

Our One-Click Publishing suites are easy to use, and by virtue of what economists call “Economies of Scale,” they also make products and services more affordable by bundling them together! They also help save you time and energy. Indie authors have a tremendous drain upon both in the form of publishing and marketing minutiae. After all, it’s unusual for any adult person to possess the skill to execute a beautifully designed book cover as well as the experience necessary to purchase an ISBN without hassle and to construct an effective social media marketing strategy.

A carefully-chosen publishing package sets you free to do what you love most—write—without sacrificing something else important, like eating well, or sleeping eight hours, or time with your family. If you find yourself in a tight spot, we hope that you add our One-Click Publishing services to your list of possibilities.

While our services and packages are all great, our people also shine. We’re proud to offer top-rated self-publishing services to some of the world’s most interesting and innovative authors. We’re here to make your job easier—and yes, to make sure you get to do the things you want to do, not just the things you have to do in order to sell your book.

Talk with a Publishing Consultant to get exactly what you need — and get the most out of it! There are three convenient ways to connect:

  1. Call us at 1-888-672-6657 (OP-BOOKS)
  2. Live-chat with us via our website
  3. Go online to schedule an appointment
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Spring Forward, Bump Up: Get FREE Publishing Upgrades in April!

Want to have a hot new read out in time for summer book buying? All you need is a dream and great timing. Self-publish with Outskirts Press throughout the month of April, and we’ll upgrade your publishing package for FREE! It’s the perfect way to stay within your self-publishing budget, wisely use your tax refund and still get everything you want and then some. Talk about happy returns …

It’s simple, really: When you purchase the Ultimate, Basic or Economy publishing package in April, we’ll automatically bump you up to a better package at no charge. Interested in Full-Color Publishing? Pay for the Ultimate instead and get everything that comes with the Full-Color package. Did you only budget for the Basic package? If you purchase it now, you can claim all the extras that come with the more inclusive Ultimate Publishing. Or, purchase the Economy to receive all that the Basic includes.

In short, you’ll receive hundreds of dollars worth of extras that aren’t normally included in the package you purchased, including:

  • additional options for book formatting
  • more professional cover design choices
  • additional author copies
  • greater profit margins
  • other optional products and services

There’s no better time to self-publish. To claim your free publishing package upgrade:

  • Add our Ultimate, Basic or Economy publishing package to your cart
  • Enter the promo code 17FreeUpgrade at checkout
  • Within 48 hours, we’ll upgrade your publishing package
  • Enjoy more publishing services than you thought possible!

Need help deciding on the right publishing package? Call a Publishing Consultant at 1-888-672-6657 (OP-BOOKS), or chat with us using the live chat option on our website for help selecting the option that fits.

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Errors-B-Gone: How Can I Clear My Manuscript of Mistakes?

Errors are bad, right? Even though we’re often our own harshest critics, we often miss certain annoying little details. But the answer to our question is more life-affirming than you might think: the reason we slip up and our manuscripts include typos and other errors isn’t because we’re stupid — or even careless — but because we’re focused on conveying meaning, a high-level task neurologically speaking. To really catch errors, a person needs time, focus, and to be in the right frame of mind. So, what are some ways we can go about doing this?

Below are five tips you can employ to drastically decrease the chance of mistakes finding their way into your manuscript as you prepare to submit it for publication.

#1 — Have a professional copyeditor edit your manuscript
The most common mistakes are minor, such as misspellings or incorrect use of punctuation. Other common errors are incorrect word use (their, they’re, there). A professional editor is skilled at noticing and correcting these kinds of mistakes. Do not make the mistake of relying solely upon a computerized spell-checker, which cannot tell the difference between “worse” and “worst” since they are both properly spelled words. Use an editor — a human one.

#2 — Get a second (and third) set of eyes
Even if you do not wish to pay a professional, anyone who reviews your writing will find mistakes you invariably missed. Since you are overly familiar with your own work, you are much more likely to miss obvious mistakes because your mind already knows what the text is trying to say, rather than what it actually says. When someone else reads your work, they have no preconceived notions about your intent. In addition to finding mistakes, a professional editor can offer helpful suggestions to make your writing stronger.

#3 — Come back to it later
Do you wait long enough after writing something to begin editing it? Many writers edit their work as they write it. Not only does this slow down the creative process, it increases the chances that your mind will ignore blatant errors in deference to your intentions. Once your brain thinks a paragraph is free from errors, it tends to overlook any new errors that are introduced during the rewriting process. Put your writing away for several hours, days, or weeks and revisit it later. After some time away from your work, you will be more likely to read the words as they appear on the page, not as you envisioned them in your mind. The mind is error-free, the page is not.

#4 — Read your material backwards
You are only familiar with your writing in one direction — forward. Reading your material backwards makes it seem entirely different and fools your mind into ignoring the content and only concentrating on the reality. Furthermore, your critical view of the writing at its most technical level will not be corrupted by the flowing exposition you have massaged into sparkling prose. When you read your manuscript backwards, it becomes a collection of words. Without contextual meaning, the brain has nothing to focus upon other than the words and punctuation. Mistakes literally jump off the page!

#5 — Read your material out loud
When you read words aloud, your brain must slow down and concentrate on the material. How fast can you read the following sentence? The quick brown fox jumped over the lazy dogs. Now how fast can you read it out loud? It takes at least twice as long, and those precious milliseconds sometimes make all the difference between a typo that is missed and one that is caught and corrected. An extra bonus for reading your material out loud is that you may discover stumbling blocks like awkward sentence structure and choppy dialogue.

As a popular Internet posting once informed us, it deosn’t mttaer in waht oredr the ltteers in a wrod are, the olny iprmoetnt tihng is taht the frist and lsat ltteer be in the rghit pclae. The rset can be a toatl mses and you can sitll raed it wtihuot any porbelm. Tihs is bcuseae the huamn mnid deos not raed ervey lteter by istlef, but the wrod as a wlohe. So do yuorslef a fvaor and ivnset in prfoesisnaol eidtnig.

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