4 Tips for Selling on Amazon

There will come a day – perhaps soon – when your masterpiece is finally complete, and you’ll be ready to publish on all the major bookselling markets. When that day comes, you’ll want to be laser-like in your focus as you position your book to sell. Even before your book is done, it’s helpful to think about how you will market and sell it when it’s done.

For the purpose of this discussion, we’ll focus on the largest bookseller, Amazon. When your book is published, you’ll want to ensure that you’re positioning it properly to sell. The following are some things you’ll need to do to give your book the best chance possible of selling in the competitive Amazon marketplace:

  1. Have a laser-focused description. “What is your book about?” is one of the most common questions an author gets. You should be able to answer this well in just one or two short sentences.
  2. Choose the most appropriate book categories. Most retailers offer a limited number of categories for each book. It’s important to choose extremely carefully so you attract the right readers.
  3. Cultivate a clear mental image of your average reader. For the reason stated above, it’s vital to know exactly who your reader is – before, during and after the writing is done. Is your reader a 45-year-old upper class woman, or a college-age young man? You’ll speak to these two individuals in much different ways.
  4. Choose targeted keywords. Keywords come into play in the process of writing your synopsis. Again, you’re limited in how many you can choose, so think about these keywords carefully.

It may seem straightforward, but remember that all of these elements must be tied up in an Amazon listing that’s not only optimized for all the major search engines, but is also brief enough – less than 200 words, if possible – so potential buyers get the info they need quickly without getting bored and moving on to something else. Not so simple after all!

Let Outskirts Press help you strike that fine balance and get the edge you need to unlock your selling potential.

START PUBLISHING AND GET A FREE AMAZON EXTREME!

Are you ready to jump-start your marketing efforts with the Amazon Extreme marketing package? Start today with the promotion code below!

The Amazon Extreme marketing package from Outskirts Press offers self-publishing authors a head start on book marketing by taking triple advantage of the immense audience of Amazon, the largest online retailer in the United States. This package includes: An Amazon Kindle edition of your book, Amazon’s Search Inside the Book feature and the Amazon Cover Enhancement. These valuable, popular options are free for authors who start publishing in June. Start today with the promotion code below when you choose to publish with our industry-leading Diamond publishing service or our full-color Pearl publishing service to receive the FREE Amazon Extreme Marketing Package.

Enter the promotion code FreeAEJUNE15 when checking out of your shopping cart while purchasing the popular Diamond package or the full color Pearl publishing package by June 30, 2015.

Click to order the Diamond Package
Click to order the Pearl Package
TOP 5 PUBLISHING HEADLINES
AUTHOR SPOTLIGHT & SUCCESS STORY

“After completing my fourth manuscript, and after having already published my previous book with Outskirts Press, I did not hesitate to have my latest book – The Parliament Men – published with Outskirts Press. During the entire process, I was again pleased by both the attention my book was given, and by the timeliness of the process. The entire publishing process was very professional. One of the many positive steps I like about Outskirts is how they handled everything needed to turn my book into a E-book for me! Great job by all!”

Peter F. Warren is retired from the Connecticut State Police Department. An Honor Graduate of the Connecticut State Police Academy, he is also a graduate of the University of New Haven, and of the FBI National Academy. He is also the author of The Horry County Murders, and two Civil War novels. Currently, he resides in South Carolina with his wife.

Peter Warren has again created another extraordinary piece of work with his latest book. As a former homicide commander, this book captured so well the experiences and encounters homicide detectives are confronted with each case they investigate. Readers will find this story riveting and hard to put down as they follow Warren’s detectives and the clues they are pursuing.
– Peter F. Warren, author of The Parliament Men

Top 10 Self-Publishing Book Marketing Tactics for April 2015

Book marketing is one of the most important pieces of being a successful self-publishing author. Outskirts Press is an industry leader in providing post-publication support, products, and services to its growing family of published authors.

Your book is written. Your book is published. Now what? Our list of Top 10 Book Marketing Tactics can help you prioritize your book marketing efforts by providing you with excellent marketing and promotional tactics you should consider pursuing.

These are the marketing products and tactics determined to be most popular by our authors for the month of April 2015, listed below in alphabetical order:

Amazon Extreme Package Amazon Extreme Package: Save 25% on 3 of our marketing services focused on Amazon.com. This package includes a Kindle Edition of your book, participation in the Amazon Search Inside the Book and Amazon Cover Enhancement.
Amazon Kindle Submission Service Amazon Kindle Submission Service:  Make your book available on Amazon’s Kindle ebook reading device. More formats on Amazon means more exposure on Amazon, and the Kindle is heavily promoted by Amazon.

Amazon Search Inside the Book
Amazon Search Inside the Book: Amazon claims that books participating in this program enjoy “significant” sales improvement, on average, over books that do not.
Barnes & Noble NOOK Submission Service Barnes & Noble NOOK Submission Service:  Millions of books are available on Barnes & Noble’s NOOK. If your book isn’t one of them, you are missing out on tapping a very important, and growing, market of readers.
Custom Press Release Custom Press Release:  Have our professional press release writer compose an original, unique press release for your book, submitted to you for your review/approval, and then distributed to our newswire service on your behalf.
EVVY Awards Submission EVVY Awards Submission: Winning a book award helps separate your book from the rest, especially when it is the coveted “EVVY Awards” and “Book of the Year” Award, held annually by Colorado Independent Publishers Association (CIPA).
Google Books Preview Program Submission Google Books Preview Program Submission: An inexpensive and extremely effective way to get your book in front of millions of readers quickly and easily.
Apple iPad iPhone Standard Edition Apple iPad/iPhone Standard Edition: Allows self-publishing authors to enter the ebook marketplace at significantly lower upfront cost with a no-hassle, standard iBookstore retail price of $9.99. It’s the simplest one-click solution for published authors to publish a book in Apple’s iBookstore.
Personal Marketing Assistant Personal Marketing Assistant: Do you need help developing a book marketing plan? Arranging book signings? Establishing/developing your author platform? Hire your own Personal Marketing Assistant today!
Readers Favorite Award Submission Readers Favorite Award Submission: Want to gain notoriety as a self-published author? The best way is to become an award-winning author. With our Readers Favorite Book Award Submission, you have an opportunity to not only gain that notoriety but also receive additional free targeted book marketing services/promotion.

Outskirts Press Published authors who are interested in any of these (or many of our other available services) can find further details and ordering information from the Marketing Options page of your author’s center.

Not yet published with Outskirts Press? Today is the perfect day to start and take advantage of our current publishing promotion.

Start Self-Publishing Now!

Self-Publishing Authors Can Now Go Green and Save Green with New Elite E-book Publishing Package

A new Elite E-Book Publishing Package from Outskirts Press gives self-publishing authors increased distribution that promises less impact on the environment and publishing dollars.

Outskirts Press, the leading self-publishing and book marketing service provider, announced today the launch of its Elite E-book Publishing Package, which bundles three valuable e-book distribution services into one discounted publishing package. The package represents more than 25 percent savings when compared to purchasing each electronic edition separately.

The Elite E-book Publishing Package is priced hundreds of dollars below what an author would pay for a-la-carte electronic publishing services. Plus, the increased ebook exposure means greater distribution and higher sales without the need for additional paperback and hardback printing.

While self-publishing authors can still choose one or two electronic formats, combining the three allows them to reach a wider audience of readers, many of which are loyal to one electronic reading device over another. Outskirts Press simplifies the process by offering one convenient and cost-effective package that includes three popular electronic book editions:

    • Amazon Kindle Edition: Only books that have been submitted to Amazon’s Kindle Direct Publishing (KDP) in the required format are available for Kindle readers to purchase and enjoy.
    • Apple iPad/iPhone Premium Edition: This service allows authors convenient, full distribution of iPad/iPhone electronic editions of their own books through Apple’s popular iBookstore.
    • Barnes & Noble NOOK Edition: Inclusion in this virtual bookstore allows self-published authors to tap into an important, and growing, market of readers.

For more complete information about each service included in this bundle, visit the product description page at www.outskirtspress.com/ebookpackage.

Go Extreme! It’s Not too Late to Claim $800 Self-Publishing Freebies in April

Wouldn’t we all love an $800 day? It’s not too late to claim one for yourself. Tomorrow marks the end of Outskirts Press’ Amazon Extreme marketing package — a promotion that comes with hundreds of dollars in valuable marketing services for FREE.

Jump-start your publishing marketing efforts with the Amazon Extreme Package before the end of day tomorrow and once your book is published, you will receive …Amazon Extreme

• An Amazon Kindle eBook edition of your book
• Amazon Search Inside the Book set-up
• An enhanced cover graphic on Amazon
• A free copy of “Sell Your Book on Amazon”

All this absolutely FREE when you start publishing your book with the popular Diamond package or the full-color Pearl publishing package by April 30, 2013 Just complete your shopping cart order by entering the promotion code FreeAEApr13.

In addition to receiving the free Amazon Extreme Package, you’ll also get the following savings with your Diamond package:

  • Standard Press Release. $99 value included free when you order your Diamond publishing service today.
  • Audio Excerpt. $99 value included free with your Diamond order today and a great way to share your voice with your readers, literally!
  • E-Book Edition (pdf). $99 value included free with your Diamond publishing service.
  • Cover Image. $99 value included free and a great way to enhance your cover.
  • Spring Arbor additional distribution. $99 value to complement the Amazon, Barnes & Noble, and Ingram availability already included with your Diamond publishing service.

All in all, you’re looking at $800 of free stuff in April!

Click to order the Diamond Package

Click to order the Pearl Package

Go Green & Save Green With New Electronic Edition Self-Publishing Package

A new Elite E-book Package from Outskirts Press gives self-publishing authors increased distribution that promises less impact on the environment and publishing dollars.

Outskirts Press, the leading self-publishing and book marketing service provider, announced today the launch of its Elite E-Book Package, which bundles three valuable e-book conversion and distribution services into one discounted package. This pricing for this new package represents a savings of 25 percent when compared with purchasing each electronic edition separately.

With the Elite E-Book Package, increased e-book exposure means greater distribution and higher sales potential without the need for additional paperback and hardback printing.

While self-publishing authors can still choose one or two electronic formats, combining all three at the same time allows them to reach a wider audience of readers, many of which are loyal to one electronic reading device over another. Only books that have been submitted via the required process and format for each edition are available for electronic book readers to purchase and enjoy. Outskirts Press simplifies the process by offering one convenient and cost-effective package that includes three popular electronic book editions:

Amazon Kindle Edition: The Kindle edition of a book appears on Amazon and in Amazon search listings just like any other format (such as a hardback edition).

Apple iPad/iPhone Premium Edition: This service provides authors with convenient, full distribution of an iPad/iPhone electronic edition of their book through Apple’s popular iBookstore.

Barnes & Noble NOOK Edition: Inclusion in this virtual bookstore allows self-publishing authors to tap into an important, and growing, market of readers.

For more complete information about this new Elite E-Book Package, visit http://outskirtspress.com/p/ebookpackage

About Outskirts Press, Inc.: Outskirts Press offers high-quality, full-service self-publishing and book marketing services for writers and professionals who are seeking a cost-effective, fast, and flexible way to publish and distribute their books worldwide while retaining 100% of their rights, 100% of their profits, and 100% of the creative control. http://www.outskirtspress.com.

Maximize Your Self-Published Book Sales on Amazon

Three Ways Amazon Helps you Sell Your Self-Published Books

Amazon is the single largest book retailer and understanding how you can maximize their offerings will help you maximize your books sales.

1) Amazon Search Inside the Book:This is the online equivalent to flipping through your book on the shelf. An optional feature, “Look Inside” provides an icon over your book’s cover image, and allows readers to browse through portions of your interior content. Amazon claims that books utilizing this option see considerably higher sales over those that do not. Pretty intuitive.

2) Amazon Key Word Submission:Allows readers to browse titles instantly by category or ‘key words.’ They key is determining the top keywords to tag your book with in order to provide the widest exposure possible.

3) Amazon Kindle:The Kindle is everywhere, and for good reason. It is a revolutionary digital reading device that allows individuals to purchase books anywhere, anytime, and instantly. One source noted that Kindle owners, on average, buy 3x more books than non-Kindle owners. Kindle editions must be submitted with special formatting, which only some self-publishing firms (like Outskirts Press) offer.

Begin your exciting book publishing experience today at Outskirts Press with just a $35 down-payment by clicking here and then get ready to maximize your book sales on sites like Amazon and Barnes & Noble when you are published. We’ll help you all the way!

Maximize your book sales with a free AMAZON EXTREME Marketing Package today.

Are you ready to jump-start your marketing efforts with a free Amazon marketing package worth over $200?

The Amazon Extreme Marketing Package from Outskirts Press offers self-publishing authors a head start on book marketing by taking triple advantage of the immense audience of Amazon.com, the largest online retailer in the United States. The package includes:

• an Amazon Kindle edition of your book
• Amazon’s Search Inside the Book feature
• Amazon Keyword Search tagging service
• A free book – “Sell Your Book on Amazon”

These valuable, popular options are free for authors who start self-publishing in October.

Start today with the promotion code below when you choose to publish with our industry-leading Diamond publishing service or our full-color Pearl publishing service to receive the FREE Amazon Extreme Marketing Package. Don’t delay!

Promo code: FreeAEOct2012

Click to order the Diamond Package
Click to order the Pearl Package
TOP 5 PUBLISHING HEADLINES
AUTHOR SPOTLIGHT & SUCCESS STORY
“My experience with Outskirts Press was terrific. When I received my author’s copies, I had to pinch myself to remember that I wrote the 277 pages! I was thrilled with the final results.”Dawna Lott was born in Tennessee and raised in Georgia. She worked in the executive administrative field for Fortune 500 companies for twelve years but now enjoys free time to fulfill her passion for creative writing and poetry. She currently lives in Virginia with her husband, Tom. Emma’s Journey is her first novel.Dawna Lott, author of Emma’s Journey

Amazon’s KDP Select Now Allows Kindle Book Lending: A Great Way for Self-Publishing Authors to Add Revenue

Do you remember going to the library to borrow a book? I do.

Most libraries would allow me to borrow a book for 2 weeks, and I would read the book in my own time and return it when I was done. Based on library fee for the year, my total cost to borrow one book was less than 10 cents. But that was in 1990s.

Now, since late 2011, Amazon has kick-started a new venture for digital readers – kdp select.

What is kdp select?

KDP SelectKindle Direct Publishing project allows self-publishers (and publishers) to distribute books through the Kindle Owner’s Lending Library and reach the growing number of US Amazon Prime members. KDP Select has provided over $6 million throughout $12 million, allowing participating authors to earn royalty through the lending library. The program offers other benefits including:

  • Promote your book for free to readers worldwide – The newly launched Promotions Manager tool will allow you to directly control the promotion of free books.
  • Instant feedback – Check real-time performance of your books in the Kindle Owners’ Lending Library.

Enrolling in kdp select is very simple. If you have already published a book to Kindle, you can enroll existing book by visiting the bookshelf. New books can be enrolled during the publishing process. You can simply select the “Enroll this book in KDP Select” option and proceed to publish the book as you normally would.

The catch? Your book has to be available exclusively on Kindle for a period of 90 days. During the period of exclusivity, you cannot distribute your book digitally anywhere else, including on your website, blogs, etc. However, you can continue to distribute your book in physical format, or in any format other than digital.

Recently, I wrote a post about Neal Bogosian, on how his book The Adventures of Chip Doolin reached #8 in Amazon’s paid Kindle store in the baseball category. He tried a unique and innovative approach to add to his fame, and bottom line.

Its time that you should too.

What are you waiting for? Order your Kindle Edition Today and become a bestseller!