Holiday Marketing Now? Yes, and Here’s Why

Yes, by “holidays” we mean those holidays. Thanksgiving, Christmas … the winter giving. It may seem like overkill to have end-of-year marketing on your radar at this point but it’s actually the perfect time to set a few things in place so you’re ready and equipped to sell when the time comes.

Remember, not everyone waits until Christmas Eve to make a panicked run through the mall for “leftovers.” Once Halloween is in the rearview mirror, department stores will be pushing holiday sales and early-bird shoppers will already be looking for books to give to the readers in their lives! This is also the time when many high-profile magazines and trade publications have either filled their editorial and advertising space or are close to it. If you wait until Thanksgiving to think about book marketing, you may miss your best opportunities to get in front of some of your most promising readers.

To keep your book at the forefront in a timely fashion, Outskirts Press is offering our annual Holiday Marketing Bundle, including a spot in the coveted New York Times Book Review Holiday Co-Op Advertisement — an ad that could reach untold numbers of the Times’ 1 million-plus readers. (The bundle offers an impressive value but if you choose, you can also purchase the New York Times Book Review Holiday Co-Op Ad as a stand-alone service.)

This valuable Holiday Marketing Bundle includes a dedicated spot in our New York Times Book Review ad, along with several marketing services designed to help you boost holiday sales:

  • a feature spotlight on the Outskirts Press blog, Self-Publishing News
  • your own book trailer video
  • Annual Digital Hosting-Storage Fee waived for 2020
  • Amazon Listing Optimization for your selling page to capture potential sales
  • a custom graphic to use in your holiday marketing efforts
  • 5 hours with a Personal Marketing Assistant

Hurry — there are only 12 spots available for this special offer, and spots are filled on a first-come, first-serve basis.

 

Save $100 When You POWER LAUNCH Your Book This Month!

Outskirts Press wants to help you hit the ground running in your marketing efforts. Order our popular Book Launch Bundle today and receive an instant 10% discount ($100 value) off the already bundled price on five of our most popular and effective marketing options! It’s the perfect way to promote your book effectively and affordably.

The Book Launch Bundle powers up your book marketing campaign to reach multiple audiences on a variety of mass marketing venues: social media, print media, broadcast and other formats where readers shop. These offer authors a multi-pronged promotional push:

  • Custom Press Release with distribution
  • PR Publicist Campaign with leads forwarded to you for follow-up
  • Social Media Setup, which lets you market to a large online audience cost-effectively
  • Book Video Trailer & Distribution to highlight your story in a compelling marketing video
  • Personal Marketing Assistant who’ll spend 5 hours jump-starting, or restarting, your marketing efforts!

To take advantage of 10% OFF (that’s $100 off!) AND the bundled discount, simply enter promo code Save10BookLaunch at checkout when you purchase the Book Launch Bundle today.

 

Amazon Featured Book-of-the-Week

Here’s this week’s Featured Book-of-the-Week available now on Amazon.com!


God Is Aloha

by R.K. Lindsey Jr.

(5 Stars – 1 Customer Review)

Price: $15.95

God is Aloha, therefore God is Love. This book tells the story of two married couples and two dramatically different endings; one couple following the First Corinthians biblical definition of love — and the other is not. God Is Aloha.

 

 

Please note that product prices and availability are subject to change. Prices and availability were accurate at the time of this posting; however, they may differ from those you see when you visit Amazon.com.© Amazon.com, Inc. or its affiliates. All rights reserved. Amazon, Amazon.com, the Amazon.com logo, and 1-Click are registered trademarks of Amazon.com, Inc. or its affiliates. Amazon.com, 410 Terry Avenue N., Seattle, WA 98109-5210.
 

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Amazon Featured Book-of-the-Week

Here’s this week’s Featured Book-of-the-Week available now on Amazon.com!


Lonesome Cowboy

by Frank Lowe

(4 Stars – 7 Customer Reviews)

Price: $17.95

Frank Lowe’s “Lonesome Cowboy.” Tenacious and talented Kyle Kelly holds on to his dream of becoming a famous country-western singer. He falls in love with Miranda, a waitress in a Mexican restaurant. In this thrilling and heartfelt story, instead of marriage plans, Kyle finds himself a target of Mexican forces who are determined to keep them apart.

 

Please note that product prices and availability are subject to change. Prices and availability were accurate at the time of this posting; however, they may differ from those you see when you visit Amazon.com.© Amazon.com, Inc. or its affiliates. All rights reserved. Amazon, Amazon.com, the Amazon.com logo, and 1-Click are registered trademarks of Amazon.com, Inc. or its affiliates. Amazon.com, 410 Terry Avenue N., Seattle, WA 98109-5210.
 

Would you like your book featured here?

Map Your Route to Success with A Personal Marketing Assistant

Crafting the perfect marketing campaign is a big job, especially for a self-publishing author looking to break into a crowded–and demanding–market full of competing simultaneous promotional opportunities! With only so many hours in the day and so much energy to spend, coordinating the distribution of your custom press release, book videos, and reviews in addition to doing what you love most–writing–might seem like an impossible task. How is a busy author supposed to keep up with an engaged social media outreach or follow up leads resulting from a viral video, positive review, or email inbox packed with interview requests following a publicity campaign?

It’s easy to see how life after publishing your book can be just as hectic and stressful as life beforehand: your book isn’t just any product, but rather much, much more. Your book is, in every way and shape and form, an investment. You have already invested your precious time, energy, and other resources in writing it, and the simple fact of the matter is that you will continue to invest more into marketing it. At any point in the process, the sheer volume of work required to go on might prove overwhelming–but it doesn’t have to get that far!

We sometimes harbor a myth in the self-publishing world, a myth that states we have to walk the long and hard path of publishing and marketing our books entirely without assistance or else we’re somehow giving in to something. But here’s another fact worth mentioning: There is nothing wrong in asking for help, especially when that help leaves full creative control exactly where it should be–that is, in the self-publishing author’s hands. One of the most valuable options is 5 hours of one-on-one dialogue with your own Personal Marketing Assistant specifically focused on crafting a methodical and successful marketing campaign that fits your specific book and your specific needs. Your Personal Marketing Assistant will help you develop a general book marketing plan as well as put together a strategy for following up on leads from your work with a PR Publicist. He or she will also help you plan how to reach local bookstores and other centers of activity to pitch your book for a reading or book signing event.

No matter where you’re at in the publishing process, a Personal Marketing Assistant may prove to be the resource that makes a real difference. A little help can go a long way–and a lot of help can go the full distance to ensuring your book reaches a wide audience of new readers. You don’t have to sacrifice any of your independence, your creative control, or any of your rights or privileges as an author in order to lift the full weight of marketing your book and leaving you free to continue doing what you love most to do–writing your next book!

To get started on the path to building a rich marketing campaign, click below!

Amazon Featured Book-of-the-Week

Here’s this week’s Featured Book-of-the-Week available now on Amazon.com!


The Retention of First Year Black Male Students at Predominately White Private and Public Universities and Colleges

by Dr. Sandy Woodrow Yancy, Sr.

(5 Stars – 1 Customer Review)

Price: $23.95

This book provides evidence that the retention of first year black male students can be achieved based on the experiences of six students at a predominately white private university. This book explores recommendations for High school counselors and Universities administrators to consider for the education of black men in the United States.

 

 

Please note that product prices and availability are subject to change. Prices and availability were accurate at the time of this posting; however, they may differ from those you see when you visit Amazon.com.© Amazon.com, Inc. or its affiliates. All rights reserved. Amazon, Amazon.com, the Amazon.com logo, and 1-Click are registered trademarks of Amazon.com, Inc. or its affiliates. Amazon.com, 410 Terry Avenue N., Seattle, WA 98109-5210.
 

Would you like your book featured here?

Book lovers are buzzing about BookExpo America!

BookExpo America (BEA) is the largest and most popular industry book fair and publishing event in the United States. This year, it’s taking place in Chicago, Illinois…and we wouldn’t miss it for the world!

Outskirts Press representatives attending this year’s premier event are not only learning what’s new and what next in book publishing. They’re also promoting some of our self-publishing authors’ books and putting them front and center before over 10,000 industry professionals and well over twice that many consumers.

Click here to see how to include YOUR book for next year’s event!

Outskirts Press authors participating in the BEA Book Fair receive valuable, face-out exposure of their book on an exclusive shelf with four other Outskirts Press titles, and a representative is there to answer questions. Your book could be there too!

When you sign up for the BEA, your book will be prominently displayed at the 2017 Outskirts booth and also featured in the trade show catalogue as a “title on display,” which industry professionals can access at a later date as needed. And we’ll forward any contact we receive regarding your book directly to you for personal follow-up.

The BEA draws over 100,000 attendees from all over the world, but its focus is squarely on American books, publishers, and authors—offering U.S. authors a golden opportunity to expose their work to those who live and breathe books. If you’re looking to get your book into the hands of one of the important contacts at BEA—without leaving the comfort of home—Outskirts Press can help.

But space is limited, so reserve your spot in next year’s BEA now! Click here for more details!