Crafting the perfect marketing campaign is a big job, especially for a self-publishing author looking to break into a crowded–and demanding–market full of competing simultaneous promotional opportunities! With only so many hours in the day and so much energy to spend, coordinating the distribution of your custom press release, book videos, and reviews in addition to doing what you love most–writing–might seem like an impossible task. How is a busy author supposed to keep up with an engaged social media outreach or follow up leads resulting from a viral video, positive review, or email inbox packed with interview requests following a publicity campaign?
It’s easy to see how life after publishing your book can be just as hectic and stressful as life beforehand: your book isn’t just any product, but rather much, much more. Your book is, in every way and shape and form, an investment. You have already invested your precious time, energy, and other resources in writing it, and the simple fact of the matter is that you will continue to invest more into marketing it. At any point in the process, the sheer volume of work required to go on might prove overwhelming–but it doesn’t have to get that far!
We sometimes harbor a myth in the self-publishing world, a myth that states we have to walk the long and hard path of publishing and marketing our books entirely without assistance or else we’re somehow giving in to something. But here’s another fact worth mentioning: There is nothing wrong in asking for help, especially when that help leaves full creative control exactly where it should be–that is, in the self-publishing author’s hands. One of the most valuable options is 5 hours of one-on-one dialogue with your own Personal Marketing Assistant specifically focused on crafting a methodical and successful marketing campaign that fits your specific book and your specific needs. Your Personal Marketing Assistant will help you develop a general book marketing plan as well as put together a strategy for following up on leads from your work with a PR Publicist. He or she will also help you plan how to reach local bookstores and other centers of activity to pitch your book for a reading or book signing event.
No matter where you’re at in the publishing process, a Personal Marketing Assistant may prove to be the resource that makes a real difference. A little help can go a long way–and a lot of help can go the full distance to ensuring your book reaches a wide audience of new readers. You don’t have to sacrifice any of your independence, your creative control, or any of your rights or privileges as an author in order to lift the full weight of marketing your book and leaving you free to continue doing what you love most to do–writing your next book!
To get started on the path to building a rich marketing campaign, click below!
