The Value of Self-Publishing Multiple Formats/Editions

We all remember the fervor that overtook the publishing industry when eBooks hit the mainstream. Suddenly, it was the fastest-growing segment and everyone was anxious to make sure their books had an Amazon Kindle eBook Edition, a Barnes & Noble NOOK Edition, an eBook edition that was available on iTunes, and through Apple iBookstore, etc.

photo of person s hand holding ipad
Photo by Lisa Fotios on

And the excitement of the new eBook market lasted for several years, in fact, to such a degree that some authors began publishing their books ONLY as eBook editions, because they liked the speed and convenience of it.

But then a funny thing happened. With the exception of a fortunate few (you know, the eBook authors you’ve read about in the news), eBook-only editions failed to reach the lofty promises of all that hype! It turns out, people still like touching actual books. So the publication of paperbacks and hardbacks jumped back into the fray, along with their newfound format–the eBook!

And then, almost overnight, another new format caught readers’ (or should we say listeners’) attention: audiobooks.  With longer daily commutes, not to mention the convenience afforded by Audible, and the tendency of people to multi-task more than ever, audiobooks soon became the fastest-growing segment.

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Add Large Print and/or multi-media-enabled editions, and traditional publishers were looking at greater complexities and thinner profit margins for each book they gambled on. Soon, in many cases, particularly for the “mid-listers,” traditional publishers were having to make tough choices about which format(s) they would publish/maintain, and which format(s) they would allow to “expire” (much to the chagrin of their authors). Without the zero-inventory convenience available through POD self-publishing, traditional publishers frequently could not justify the time/expense of supporting a growing family of formats for every book. It just stopped making economic sense.

Which is why more books are now self-published than are published by all the traditional publishers combined! With print-on-demand (POD) self-publishing, you never have to worry about your publisher expiring one of your editions, ceasing future print runs, or not helping you pursue each and every format you are interested in.

Hint: You should be interested in all of them.

After all, you never know whether the potential reader you reach via your marketing efforts is going to prefer a paperback, an eBook, a hardback, a large print edition, or an audiobook; so make sure all those choices are available. Once the initial cost of publishing each format is absorbed, the economies of scale in the POD self-publishing world allow authors to affordably maintain all the formats they want, for as long as they want.

Talk about a happy ending!

To learn more about publishing your book in multiple formats including paperback, hardback, Kindle eBook, iPhone/iPad eBook, Barnes & Noble Nook eBook, large print AND audiobook, contact Outskirts Press today. There are three convenient ways to connect:

Publish an Ebook, Save a Tree — and Save 15%

With the celebration of Earth Day on April 22, it’s an appropriate time to do something kind for Mother Nature. And what better — or easier — way to keep her looking lush that than through eco-friendly electronic book publishing?

While hardcover and paperback books still reign supreme, environmentally conscious readers and self-publishing authors are helping to drive the recent rise in ebook sales. The market share for ebooks grows each year and is projected to account for approximately one-fourth of all book sales in 2018.

In addition to the highly sustainable business model of ebook publishing, there are many other reasons to add an electronic version of your book to your marketing and selling repertoire:

  • Ebooks are expected to generate about $20 billion in revenue this year.
  • Daily sales of ebooks of online retailer Amazon in the U.S. alone stood at more than 517.5 thousand units as of January 2016, with ebooks published by independent publishers accounting for the largest share of this total.
  • Approximately 94% of American public libraries offer ebooks.
  • There are no printing costs involved with publishing an ebook, so authors keep a greater share of royalties.
  • Ebooks are easy to distribute, and ebook listings increase online exposure and boost author search engine rankings.
  • Authors can easily and inexpensively send ebooks to book reviewers, news media and literary industry contacts without incurring printing costs.

And here’s one more compelling reason to publish an ebook: Add an Elite Ebook Package to your shopping cart anytime in April and Outskirts Press will take 15% OFF this money-saving bundle!

With the Elite Ebook Package from Outskirts Press, your book could quickly be available to millions more book consumers, no matter what e-reading device they use or where they live. The package includes formatting, uploading and distribution of your book in all the most popular digital formats:

  • Amazon Kindle Ebook Edition with distribution on Amazon
  • Apple iPad/iPhone Ebook Edition with distribution through iTunes and the iBooks bookstore
  • Barnes & Noble NOOK Ebook Edition with distribution through the NOOK bookstore on Barnes & Noble’s website

Once your ebook is released, readers can purchase and download your book instantly … from anywhere in the world. To save 15% on ebook publishing, just add our Elite Ebook Bundle to your cart (if you’re a current Outskirts Press author, simply login to your Publishing Center) and enter the promo code EliteSavings at checkout.

The Advantages of Going Digital in the Modern Age

It can be hard to keep up with the rapid changes—and opportunities—that technology brings into our lives. Less than twenty years ago, families faced the challenging decision as to whether they ought to swap out their digital typewriters for computers running on “Pentium Processors.”

That was a cutting-edge debate in 1996! Fast forward ten years, and it was no longer a question of whether or not to get a computer, but rather which computer—and did you want a desktop or a more portable laptop? Boomboxes became iPods. iPods became smartphones with streaming music and augmented reality games like Pokemon GO. And for a moment in time, corporate giants like Microsoft, Dell, and HP dominated the technological landscape, and the second you turned around, Apple or Sony or Samsung was making the front page of TIME magazine.

One thing has not changed in all of the years since Johannes Gutenberg banged out the first book on his printing press over five hundred years ago: authors need to be—and have usually been—well ahead of the technology curve. And today, the new frontier is not necessarily some innovative piece of hardware that will change the way we read forever but rather a whole host of hardware and software developments that an infinitely diverse readership adapts to its infinitely diverse wants and needs.

Finding a way to keep ahead of that curve in the modern age—an age where readers want to access their books not just on their physical bookshelves but also on their home computers, their dedicated e-readers or tablets, their smartphones, and their car stereos—means that authors must create digital editions of their books that can translate across devices and platforms.

Every major online retailer of these Books, from Amazon to Barnes & Noble to the Apple iBooks store, has its own customized app to make book buying a snap. To muddy the waters still further, libraries are beginning to get into the game by developing additional apps, and PDF versions can often be read through the multipurpose Adobe Reader app. Because these apps are proprietary, authors may have to convert their books to a number of different file formats in order to sell them through all these retailers.

You can imagine that this is a lot of work, work that relies on a certain specialized set of computer skills. Some authors may be adept at file conversion, but for many authors this is simply beyond the pale. Fortunately, you don’t have to go it alone: we here at Outskirts Press want to put the full power of digital editions into your hands—because simply put, you deserve the best possible exposure! And there’s no better way to reach new readers than to meet them where they live (metaphorically speaking) by providing an eBook in the correct file formats for their preferred reading experiences.

We want to make the whole transition to digital as painless as possible for you, which is why most of our one-click packages include an eBook option. Even if you have already published your book and didn’t choose a one-click package, Outskirts Press offers several ways to add an eBook edition of your book, for the Kindle, the Nook, or the iPad/iPhone.

Or save $198 when you go “Elite” and get all three with the click of a button.  Yes, this button right here!

Celebrate Earth Day (and Protect Mother Earth) by Adding an eBook Format

This year, 2015, marks 45 years since the founding of Earth Day on April 22, 1970. This celebration of Mother Earth and dedication to protecting her and her resources for posterity is the ideal time to focus on things each of us can do to reduce our negative impact on Earth and help stabilize the climate.

For those of us in the publishing business, the annual Earth Day celebration is a reminder of how important e-book publishing is to shrinking our carbon footprint – not to mention sparing a rainforest or two! There are several reasons to incorporate e-books into your book marketing plan:

  • The Green Factor. Publish an e-book, save a tree. A single e-reader can hold up to hundreds of downloadable books. With millions of book buyers switching to downloadable books, imagine the difference that switch can make for the environment.
  • It keeps costs down. Electronic copies are inexpensive to set up, so you can offer an e-book to potential readers at a lower price and still turn a profit.
  • It’s convenient. Anyone with a Nook, Kindle, Android or iPad/iPod/iPhone (or even a home computer equipped with an e-reader app) can download your book instantly, which gives your buyer immediate gratification.
  • It boosts sales. The ease of buying alone increases the opportunities for sales but in addition to that, an e-book version puts you book into virtual bookstores that hardcopies can’t reach. You have instant access to millions of people who browse the Apple Store, Google Play, Amazon’s e-books and other virtual bookstores.

It’s important for self-publishing authors to settle on a marketing plan that reaches out to as many readers as possible, through whatever platform necessary. By making an e-book version a vital part of your publishing and marketing strategy, you can do just that – and keep Mother Earth happy and healthy for future generations.


As an author, you have all of the advantages of digital publications at your fingertips–meaning that your book can be instantly downloadable as well as inexpensive to both purchase. But once you have an e-book edition, how do you turn these valuable selling points into targeted and efficient self-promotion? Now you can get all the benefits of an e-book with the Elite E-book Package. For a limited time, get 10% off this beneficial package with the promo code: ELITE10.

If you haven’t yet introduced your book into the electronic reading device world, now may be the right time to do so. Given the advantages that e-books offer to new readers, utilize these advantages to publish your book across a variety of e-reading platforms, including the Amazon Kindle, Barnes & Noble Nook, and Apple iPad.

Get started today with 10% off the Elite E-book Package! Click below to order and enter the promo code: ELITE10.


Discover The Value of eBooks

As you launch yourself into the world of self-publishing, you will at some point face a series of decisions about your book’s form of publication. Do you want to publish your book as a hardcover, a paperback, or an e-book–or some combination of these three options? Ultimately, your decisions depend on what you know about each of these forms.

Since e-books are the newest addition to the publication market, some of the benefits remain less well-known than others. As you navigate the options available to you, we want to help you on your way by unlocking a few of the main advantages to publishing your book as an e-book.

  1. They are popular. While in recent years e-book sales have begun to level out in terms of the percentage they occupy of the total book market, the e-book industry has begun to mature and reach a wide and stable readership. According to the Pew Research Center, which tracks trends in the book industry, more than 50% of adults own a smartphone, tablet computer, e-reader, or other e-book-compatible device. More than seven out of every ten adults had read a book in some format or another over the prior year, and three out of every ten had read an e-book. These numbers demonstrate just how pervasive and important the e-book market is to an author.
  2. They cost less to produce. Since e-book production requires little more than a digital copy of your manuscript to create, most authors choose to price their e-books cheaper than they do their print editions. This price reduction serves as a lure to new readers.
  3. They cost less to buy. Because they cost less to produce, and due to the competitive pricing of the e-book market, most readers can purchase more e-books for less money than they might be able to purchase in print editions at a bookstore or online. Since they are purchasing digital files, they don’t have to cover the additional shipping costs, either. All in all, e-books provide cost benefits on a purchase-by-purchase basis to both authors and readers.
  4. The reading experience is customizable. Not only can e-book readers take them on road trips and plane flights much more easily than print editions, they can also customize their reading experience. With an e-book, readers can instantly change the appearance of the page they’re reading by modifying the brightness, contrast, and font settings. Most e-readers allow users to change the font size to approximate the lettering in large print books, so you only need to create one e-book edition to reach multiple niche markets.
  5. The reward to author and reader is instantaneous. When readers elect to purchase e-books, they can send their purchases directly to their e-reading devices. Instant gratification is a powerful marketing tool!

Outskirts Press offers comprehensive publication packages with the option of digital editions. Given the advantages that e-books offer to readers, be sure not to miss out on this huge and growing market. Let us utilize these advantages to publish your book across a variety of e-reading platforms, including the Amazon Kindle, Barnes & Noble Nook, and Apple iPad.

Start Publishing Today

Get a step ahead in your marketing efforts and into today’s electronic world with a FREE Kindle edition AND NOOK edition of your self-published book! Start today with the promotion code below!

Make your book available on the 2 most popular e-book reading devices, the Amazon Kindle and Barnes & Noble NOOK. More formats on Amazon and Barnes & Noble means more exposure in the e-book device world. Only books that have been submitted to the Amazon Kindle and the NOOK in the required formats are available for Kindle and NOOK readers to purchase and enjoy.

These 2 valuable, popular options are now FREE for authors who start publishing today. If you start right now and choose to publish with our industry-leading Diamond publishing service or our full-color Pearl publishing service, you will receive a FREE Amazon Kindle e-book edition and a NOOK edition at the time of publication.

Enter the promotion code KINDLENOOK14 when checking out of your shopping cart while purchasing the popular Diamond package or the full color Pearl publishing package.
In addition to receiving a FREE Kindle and NOOK format of your book, you’ll also receive the following with your Diamond package:

  • Standard Press Release. $99 value included free when you order your Diamond publishing service today.
  • Audio Excerpt. $99 value included free with your Diamond order today and a great way to share your voice with your readers, literally!
  • E-Book Edition (pdf). $99 value included free with your Diamond publishing service.
  • Cover Image. $99 value included free and a great way to enhance your cover.
  • Spring Arbor additional distribution. $99 value to complement the Amazon, Barnes & Noble, and Ingram availability already included with your Diamond publishing service.

All in all, you’re looking at over $1,000 of free stuff in September!

Click to order the Diamond Package
Click to order the Pearl Package

“Very professional. Available at all times to help me with the process. This was my first experience with publishing. My book turned out beautifully. Outskirts Press is a cohesive talented team to work with. I feel that I am only part way there … next I need to get people to read my book. I anticipate your marketing plans will be helpful too. Outskirts Press has so much to offer! Thank you.”

Susan Brougher is a professional nurse. As a nurse and writer, she created written training manuals, speech presentations, and recommendations for Army Nurse Corps applicants. She lives near Pittsburgh, Pennsylvania with her husband, Jim, and their dog, Bridgette.

Sensitive and shy, with a rich inner world full of golden dreams, Susan spent her childhood relying on the grounding and guidance of her mother’s love. But when Susan was just twelve years old, her life was broken apart in a way that would change her forever. Her mother was diagnosed with cancer, and two years later, she left an empty seat at the table, and an empty place in her family that nothing else could fill. Without a center, the family began to change; Susan’s relationships with her siblings and her father unraveled and knitted back together in an unfamiliar shape. Bereft, disconsolate, and profoundly alone, Susan navigated adolescence as best she could without her mother’s wisdom and comfort…but the ache of that lost love remained with her. For many years, Susan searched for answers, but most of all, she wanted to hear someone say, “I know what you mean. I felt that way too, when my mother died.” The years went by. She never heard those words. But now, the feelings and experiences she kept buried for so long have found a voice in this beautiful, transparent, and soul-searching book. This is not just the story of Susan and her mother…it is the lyrical elegy of the world’s loss, and the humanity’s heartbreak. This is Susan’s story, and it is your story.
– Susan Brougher, author of The Strongest Bond

3 Ways to Boost Your Book Sales on Amazon

As an author, it’s hard to ignore the impact that Amazon has on today’s book-buying consumers. It is critical for readers to be able to find your book on Amazon, including an electronic version of your book. Why not take advantage of the rise in popularity of Amazon and Kindle and get a competitive edge right off the bat?

It’s never too early to start thinking about marketing your book. Here are three tips for increasing your sales on Amazon:

  1. Accompany your print edition with a digital edition. The majority of book buyers still prefer hardcopies, but the popularity of the Kindle ebook device is not to be overlooked. Ebook sales account for roughly 30% of all book sales, and Amazon has a 65% share within the ebook market. Authors who offer both print and Amazon Kindle editions are reaching out to two different demographics – and markedly increasing the pool of potential book buyers who view their book.
  2. Grab readers’ attention. A compelling summary of your book and a snazzy cover are essential to making an impression on readers. Make sure the description you supply for your book adequately describes what the book is about and makes potential buyers want to read more.
  3. Let buyers sample the merchandise. Once you’ve got readers’ attention, keep them hooked by offering a sample of what is inside. With Amazon Search Inside, book buyers can browse through a portion of your book online.

You can use these three tips to maximize your book sales potential on Amazon! And Outskirts Press makes it easier than ever with the Amazon Extreme package, which includes: 1) an Amazon Kindle Edition of your book, 2) the Amazon Search Inside the Book service and 3) Amazon Cover Enhancement. Right now you can get the Amazon Extreme package FREE with your publishing package. See below for details.

Are you ready to publish that book and start reaching those buyers on Amazon?

Start Publishing Today


Are you ready to jump-start your marketing efforts with the Amazon Extreme marketing package? Start today with the promotion code below!

The Amazon Extreme marketing package from Outskirts Press offers self-publishing authors a head start on book marketing by taking triple advantage of the immense audience of Amazon, the largest online retailer in the United States. This package includes: An Amazon Kindle edition of your book, Amazon’s Search Inside the Book feature and the Amazon Cover Enhancement. These valuable, popular options are free for authors who start publishing in June.

Start today with the promotion code below when you choose to publish with our industry-leading Diamond publishing service or our full-color Pearl publishing service to receive the FREE Amazon Extreme Marketing Package.

Enter the promotion code FreeAEJUN14 when checking out of your shopping cart while purchasing the popular Diamond package or the full color Pearl publishing package by June 30, 2014.

Click to order the Diamond Package
Click to order the Pearl Package

“Outskirts Press was amazing! Brie was outstanding and quickly handled any problems that I had. The publishing production team was professional and patient and I would recommend Outskirts Press to anyone who has a dream to write. You guys are fantastic! I look forward to working with you again!”

Collette Jackson-Fink has been writing stories since she was 13 years old. She’s written several short stories, poems, a screenplay with some published. A Persian Gulf veteran, Collette works as a Respiratory Therapist at a trauma medical center in her home state of Iowa with her husband of 31 years, son Alex, daughter Ashley and four grand-children.”A quiet little city in the Midwest town of Waterloo, Iowa is about to come to life…with angels! When an earthquake measuring seven hits Waterloo, a huge black pyramid shaped tower pushes it’s way up through a corn field in Blackhawk County spinning the city into the national spot light. It’s thought that the ‘Black Tower’ is dormant, but when special tactical teams are sent inside to investigate, special team member Dane Coles is confronted by the impossible…a beautiful creature that has been cursed and cast down into oblivion within the Garden of Eden, using the ‘Black Tower’ as a doorway to the surface…”

– Collette Jackson-Fink, author of Daughters of Twilight

Act Now for 25% Off iPad/iPhone Premium Edition

Millions of iPads have been sold, and iPhone revenues account for more than half of all smart phone revenue in the United States. Is your book a part of this burgeoning market? It can be! Now through Saturday, you can enjoy enhanced, independent distribution of your own iPad/iPhone electronic edition of your book through Apple’s iBooks bookstore.

Save 25% when you order this option with the promotion code IPAD25PCT before August 31, 2013.

iPad/iPhone Premium Edition with Private Label iBooks DistributionTechnology is changing the publishing industry. Now instead of curling up with a new paperback, many readers are curling up with their electronic devices — from eReaders to computers and of course, the Apple iPad & iPhone. That means there are more people who are ready, willing and able to read your book! But, only if it is made available to them.

The Premium Edition iPad/iPhone ebook with Private Label iBooks distribution is the simplest, most convenient one-click solution for publishing your book as an iPad/iPhone ebook with full distribution on Apple’s exclusive iBooks bookstore in your name!  

  • You receive greater exposure for your book. The more outlets in which your book is available for sale, the greater the chances your book will be discovered by potential readers.
  • You have full control over retail price. You determine how much your book sells for on iBookstore.
  • You become the Publisher. You receive your own Private Label imprint and Bowker-Approved ISBN — unique to your iPad/iPhone ebook edition, registered with Bowker in your name. We do everything for you behind the scenes and you collect all the glory and all the money. Your Apple ebook edition exists completely independently of other versions of your book.
  • You receive royalties directly from Apple. Apple issues your royalty payments directly to you with no middle man.
  • You receive the final EPUB converted file. It’s yours to keep, so you can pursue other distribution channels independently if you want.

 Are you ready to take your book into the 21st Century? Let Outskirts Press handle the details and get your book seen virtually everywhere!

Order iPad/iPhone Premium Edition Now!

Self-publishing Takes a Bigger Bite of eBook Market

Self-publishing authors take heart: Self-published books continue to gobble up more and more of the publishing market.

A recent survey by Bowker Market Research, a firm that provides information and research on the book Ebook Package Largeindustry, discovered in a survey of 2012 book buying patterns in the United Kingdom that self-published ebooks now account for 12 percent of book purchases. Bowker typically surveys more than 3,000 book buyers each month to determine trends. While this recent survey focused on UK book buyers, similar trends are often found in the United States and beyond, so American publishers, take note.

Overall, self-published books still account for just 2 percent of all books purchased in the UK 2012; however, thanks to favorable pricing — and we can probably attribute some of this market share grab to the accessibility on ebook platforms that tends to equalize books regardless of their source — self-published authors are making headway online.

The news gets better when you break down books by category. Self-published adult fiction and non-fiction now accounts for 14 percent of the book buying market. That share soars to a whopping 20 percent for romance, humor, crime and science fiction categories combined. Self-published children’s ebooks, the survey found, still account for just 3 percent of the market.

It’s interesting to note, too, that the Bowker survey identified women as leading the way in self-published book buying, and heavy readers — those who read daily — were more likely than light readers to purchase self-published ebooks. The later is especially encouraging, as it may indicate that discerning readers are increasingly satisfied with the quality and selection they find in self-published book.

Have you considered self-publishing your new book? Outskirts Press can help you get it to booksellers’ shelves or online in weeks!

Start Self-Publishing Now!

Go Green & Save Green With New Electronic Edition Self-Publishing Package

A new Elite E-book Package from Outskirts Press gives self-publishing authors increased distribution that promises less impact on the environment and publishing dollars.

Outskirts Press, the leading self-publishing and book marketing service provider, announced today the launch of its Elite E-Book Package, which bundles three valuable e-book conversion and distribution services into one discounted package. This pricing for this new package represents a savings of 25 percent when compared with purchasing each electronic edition separately.

With the Elite E-Book Package, increased e-book exposure means greater distribution and higher sales potential without the need for additional paperback and hardback printing.

While self-publishing authors can still choose one or two electronic formats, combining all three at the same time allows them to reach a wider audience of readers, many of which are loyal to one electronic reading device over another. Only books that have been submitted via the required process and format for each edition are available for electronic book readers to purchase and enjoy. Outskirts Press simplifies the process by offering one convenient and cost-effective package that includes three popular electronic book editions:

Amazon Kindle Edition: The Kindle edition of a book appears on Amazon and in Amazon search listings just like any other format (such as a hardback edition).

Apple iPad/iPhone Premium Edition: This service provides authors with convenient, full distribution of an iPad/iPhone electronic edition of their book through Apple’s popular iBookstore.

Barnes & Noble NOOK Edition: Inclusion in this virtual bookstore allows self-publishing authors to tap into an important, and growing, market of readers.

For more complete information about this new Elite E-Book Package, visit

About Outskirts Press, Inc.: Outskirts Press offers high-quality, full-service self-publishing and book marketing services for writers and professionals who are seeking a cost-effective, fast, and flexible way to publish and distribute their books worldwide while retaining 100% of their rights, 100% of their profits, and 100% of the creative control.

Honor Earth Day by Going Green with eBooks, Print-on-Demand

Today marks the 43rd annual Earth Day celebration, a day when we all stop to appreciate our natural resources and gain awareness about preserving them for future generations.

In 1970 when the first Earth Day was celebrated, most Americans were tooling around in leaded-gas-chugging treecars past industrial plants that spewed waste from smokestacks and pipes. Disposable packaging was all the rage, yet recycling was on almost no one’s radar.

My, how things have changed! Today, many manufacturers are committed to using packaging that’s biodegradable or recyclable, and using production processes that produce less waste. Leaded gas is a thing of the past, and vehicles are more fuel-efficient overall. Communities and citizens are more aware than ever of the value of recycling, and many are equipped with special household receptacles for this purpose.

As a member of the literary community, you can play an even larger part in the environmental preservation movement by taking advantage of publishing avenues that lessen your book’s impact on the environment: namely, eBooks and print-on-demand publishing.

First, the print-on-demand option allows self-published authors to sell copies of their book without having a giant stack of hardcopies lingering in the basement. Print-on-demand means that copies of your book are “made to order” so to speak; they’re printed at the time of order. This keeps unsold copies from going to waste, thus saving paper.

The second option, eBooks, provide obvious ecological advantages. Since they exist solely in virtual — or electronic — form, no tree is harmed in the making of your book, regardless of how many copies you sell. By taking advantage of eBook publishing through Outskirts Press, you can sell via virtual means with Amazon Kindle, Apple iPad/iPhone and Barnes & Noble NOOK editions and enjoy wide distribution of your book without clearing a forest to do so.

Want to be a part of the “green” book movement? Contact Outskirts Press to find out how.

Start Self-Publishing Now!