This year, 2015, marks 45 years since the founding of Earth Day on April 22, 1970. This celebration of Mother Earth and dedication to protecting her and her resources for posterity is the ideal time to focus on things each of us can do to reduce our negative impact on Earth and help stabilize the climate.
For those of us in the publishing business, the annual Earth Day celebration is a reminder of how important e-book publishing is to shrinking our carbon footprint – not to mention sparing a rainforest or two! There are several reasons to incorporate e-books into your book marketing plan:
The Green Factor. Publish an e-book, save a tree. A single e-reader can hold up to hundreds of downloadable books. With millions of book buyers switching to downloadable books, imagine the difference that switch can make for the environment.
It keeps costs down. Electronic copies are inexpensive to set up, so you can offer an e-book to potential readers at a lower price and still turn a profit.
It’s convenient. Anyone with a Nook, Kindle, Android or iPad/iPod/iPhone (or even a home computer equipped with an e-reader app) can download your book instantly, which gives your buyer immediate gratification.
It boosts sales. The ease of buying alone increases the opportunities for sales but in addition to that, an e-book version puts you book into virtual bookstores that hardcopies can’t reach. You have instant access to millions of people who browse the Apple Store, Google Play, Amazon’s e-books and other virtual bookstores.
It’s important for self-publishing authors to settle on a marketing plan that reaches out to as many readers as possible, through whatever platform necessary. By making an e-book version a vital part of your publishing and marketing strategy, you can do just that – and keep Mother Earth happy and healthy for future generations.
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As an author, you have all of the advantages of digital publications at your fingertips–meaning that your book can be instantly downloadable as well as inexpensive to both purchase. But once you have an e-book edition, how do you turn these valuable selling points into targeted and efficient self-promotion? Now you can get all the benefits of an e-book with the Elite E-book Package. For a limited time, get 10% off this beneficial package with the promo code: ELITE10.
If you haven’t yet introduced your book into the electronic reading device world, now may be the right time to do so. Given the advantages that e-books offer to new readers, utilize these advantages to publish your book across a variety of e-reading platforms, including the Amazon Kindle, Barnes & Noble Nook, and Apple iPad.
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As you launch yourself into the world of self-publishing, you will at some point face a series of decisions about your book’s form of publication. Do you want to publish your book as a hardcover, a paperback, or an e-book–or some combination of these three options? Ultimately, your decisions depend on what you know about each of these forms.
Since e-books are the newest addition to the publication market, some of the benefits remain less well-known than others. As you navigate the options available to you, we want to help you on your way by unlocking a few of the main advantages to publishing your book as an e-book.
They are popular. While in recent years e-book sales have begun to level out in terms of the percentage they occupy of the total book market, the e-book industry has begun to mature and reach a wide and stable readership. According to the Pew Research Center, which tracks trends in the book industry, more than 50% of adults own a smartphone, tablet computer, e-reader, or other e-book-compatible device. More than seven out of every ten adults had read a book in some format or another over the prior year, and three out of every ten had read an e-book. These numbers demonstrate just how pervasive and important the e-book market is to an author.
They cost less to produce. Since e-book production requires little more than a digital copy of your manuscript to create, most authors choose to price their e-books cheaper than they do their print editions. This price reduction serves as a lure to new readers.
They cost less to buy. Because they cost less to produce, and due to the competitive pricing of the e-book market, most readers can purchase more e-books for less money than they might be able to purchase in print editions at a bookstore or online. Since they are purchasing digital files, they don’t have to cover the additional shipping costs, either. All in all, e-books provide cost benefits on a purchase-by-purchase basis to both authors and readers.
The reading experience is customizable. Not only can e-book readers take them on road trips and plane flights much more easily than print editions, they can also customize their reading experience. With an e-book, readers can instantly change the appearance of the page they’re reading by modifying the brightness, contrast, and font settings. Most e-readers allow users to change the font size to approximate the lettering in large print books, so you only need to create one e-book edition to reach multiple niche markets.
The reward to author and reader is instantaneous. When readers elect to purchase e-books, they can send their purchases directly to their e-reading devices. Instant gratification is a powerful marketing tool!
Outskirts Press offers comprehensive publication packages with the option of digital editions. Given the advantages that e-books offer to readers, be sure not to miss out on this huge and growing market. Let us utilize these advantages to publish your book across a variety of e-reading platforms, including the Amazon Kindle, Barnes & Noble Nook, and Apple iPad.
START PUBLISHING AND RECEIVE A FREE KINDLE AND NOOK!
Get a step ahead in your marketing efforts and into today’s electronic world with a FREE Kindle edition AND NOOK edition of your self-published book! Start today with the promotion code below!
Make your book available on the 2 most popular e-book reading devices, the Amazon Kindle and Barnes & Noble NOOK. More formats on Amazon and Barnes & Noble means more exposure in the e-book device world. Only books that have been submitted to the Amazon Kindle and the NOOK in the required formats are available for Kindle and NOOK readers to purchase and enjoy.
These 2 valuable, popular options are now FREE for authors who start publishing today. If you start right now and choose to publish with our industry-leading Diamond publishing service or our full-color Pearl publishing service, you will receive a FREE Amazon Kindle e-book edition and a NOOK edition at the time of publication.
Enter the promotion code KINDLENOOK14 when checking out of your shopping cart while purchasing the popular Diamond package or the full color Pearl publishing package.
In addition to receiving a FREE Kindle and NOOK format of your book, you’ll also receive the following with your Diamond package:
Standard Press Release. $99 value included free when you order your Diamond publishing service today.
Audio Excerpt. $99 value included free with your Diamond order today and a great way to share your voice with your readers, literally!
E-Book Edition (pdf). $99 value included free with your Diamond publishing service.
Cover Image. $99 value included free and a great way to enhance your cover.
Spring Arbor additional distribution. $99 value to complement the Amazon, Barnes & Noble, and Ingram availability already included with your Diamond publishing service.
All in all, you’re looking at over $1,000 of free stuff in September!
“Very professional. Available at all times to help me with the process. This was my first experience with publishing. My book turned out beautifully. Outskirts Press is a cohesive talented team to work with. I feel that I am only part way there … next I need to get people to read my book. I anticipate your marketing plans will be helpful too. Outskirts Press has so much to offer! Thank you.”
Susan Brougher is a professional nurse. As a nurse and writer, she created written training manuals, speech presentations, and recommendations for Army Nurse Corps applicants. She lives near Pittsburgh, Pennsylvania with her husband, Jim, and their dog, Bridgette.
Sensitive and shy, with a rich inner world full of golden dreams, Susan spent her childhood relying on the grounding and guidance of her mother’s love. But when Susan was just twelve years old, her life was broken apart in a way that would change her forever. Her mother was diagnosed with cancer, and two years later, she left an empty seat at the table, and an empty place in her family that nothing else could fill. Without a center, the family began to change; Susan’s relationships with her siblings and her father unraveled and knitted back together in an unfamiliar shape. Bereft, disconsolate, and profoundly alone, Susan navigated adolescence as best she could without her mother’s wisdom and comfort…but the ache of that lost love remained with her. For many years, Susan searched for answers, but most of all, she wanted to hear someone say, “I know what you mean. I felt that way too, when my mother died.” The years went by. She never heard those words. But now, the feelings and experiences she kept buried for so long have found a voice in this beautiful, transparent, and soul-searching book. This is not just the story of Susan and her mother…it is the lyrical elegy of the world’s loss, and the humanity’s heartbreak. This is Susan’s story, and it is your story. – Susan Brougher, author of The Strongest Bond
Outskirts Press, the fastest-growing full-service self-publishing and book marketing company today announced its Top Ten Best-Selling Kindle Books.
Making your book available on the Kindle e-book reading device means more exposure on Amazon, and the Kindle is heavily promoted by Amazon. Only books that have been submitted to the Amazon Kindle in the required format are available for Kindle readers to purchase and enjoy.
At the time of editing, in alphabetical order, the Top Ten Outskirts Press Kindle books in self-publishing are:
Get your book on the Kindle today with the Amazon Extreme marketing package from Outskirts Press. This package includes: An Amazon Kindle edition of your book, Amazon’s Search Inside the Book feature and the Amazon Cover Enhancement. These valuable, popular options are FREE for authors who start publishing in June.
Enter the promotion code FreeAEJUN14 when checking out of your shopping cart while purchasing the popular Diamond package or the full color Pearl publishing package by June 30, 2014.
As an author, it’s hard to ignore the impact that Amazon has on today’s book-buying consumers. It is critical for readers to be able to find your book on Amazon, including an electronic version of your book. Why not take advantage of the rise in popularity of Amazon and Kindle and get a competitive edge right off the bat?
It’s never too early to start thinking about marketing your book. Here are three tips for increasing your sales on Amazon:
Accompany your print edition with a digital edition. The majority of book buyers still prefer hardcopies, but the popularity of the Kindle ebook device is not to be overlooked. Ebook sales account for roughly 30% of all book sales, and Amazon has a 65% share within the ebook market. Authors who offer both print and Amazon Kindle editions are reaching out to two different demographics – and markedly increasing the pool of potential book buyers who view their book.
Grab readers’ attention. A compelling summary of your book and a snazzy cover are essential to making an impression on readers. Make sure the description you supply for your book adequately describes what the book is about and makes potential buyers want to read more.
Let buyers sample the merchandise. Once you’ve got readers’ attention, keep them hooked by offering a sample of what is inside. With Amazon Search Inside, book buyers can browse through a portion of your book online.
You can use these three tips to maximize your book sales potential on Amazon! And Outskirts Press makes it easier than ever with the Amazon Extreme package, which includes: 1) an Amazon Kindle Edition of your book, 2) the Amazon Search Inside the Book service and 3) Amazon Cover Enhancement. Right now you can get the Amazon Extreme package FREE with your publishing package. See below for details.
Are you ready to publish that book and start reaching those buyers on Amazon?
GET THE AMAZON EXTREME MARKETING PACKAGE FREE!
Are you ready to jump-start your marketing efforts with the Amazon Extreme marketing package? Start today with the promotion code below!
The Amazon Extreme marketing package from Outskirts Press offers self-publishing authors a head start on book marketing by taking triple advantage of the immense audience of Amazon, the largest online retailer in the United States. This package includes: An Amazon Kindle edition of your book, Amazon’s Search Inside the Book feature and the Amazon Cover Enhancement. These valuable, popular options are free for authors who start publishing in June.
“Outskirts Press was amazing! Brie was outstanding and quickly handled any problems that I had. The publishing production team was professional and patient and I would recommend Outskirts Press to anyone who has a dream to write. You guys are fantastic! I look forward to working with you again!”
Collette Jackson-Fink has been writing stories since she was 13 years old. She’s written several short stories, poems, a screenplay with some published. A Persian Gulf veteran, Collette works as a Respiratory Therapist at a trauma medical center in her home state of Iowa with her husband of 31 years, son Alex, daughter Ashley and four grand-children.”A quiet little city in the Midwest town of Waterloo, Iowa is about to come to life…with angels! When an earthquake measuring seven hits Waterloo, a huge black pyramid shaped tower pushes it’s way up through a corn field in Blackhawk County spinning the city into the national spot light. It’s thought that the ‘Black Tower’ is dormant, but when special tactical teams are sent inside to investigate, special team member Dane Coles is confronted by the impossible…a beautiful creature that has been cursed and cast down into oblivion within the Garden of Eden, using the ‘Black Tower’ as a doorway to the surface…”
– Collette Jackson-Fink, author of Daughters of Twilight