Tips for Using Video to Promote Books

It probably isn’t news to you that video is an important tool in your toolbox as a self-publishing author, and a critical part of your ongoing marketing strategy. So what videos should you be making, and how do you put those videos to work to sell more books?

The Outskirts Press Book Marketing Resource Center offers the answers to these questions (and more) by way of a new flip book titled Using Video to Promote Books. This is just one of the many eBooks addressing aspects of book marketing in the Book Marketing Resource Center and this library of eBooks is FREE for all authors who publish with Outskirts Press.

Here are three tips for getting started with video promotions, inspired by this new flip book:

1. Different audiences call for different videos.

When people put “book” and “video” in the same paragraph, the kind of video they’re usually talking about is a book trailer. And yes, a book trailer is fantastic for helping to generate buzz in the lead up to a book’s publication. It is not, however, the only kind of video worth making! Fans and followers gravitate to “how-to” and “behind-the-scenes” clips as well, and as safe distancing becomes a part of daily life, short clips of you reading excerpts from your book can help you connect with readers in lieu of a live and in-person reading. The key is to ask for each of your social media platforms: What kind of video would have the most effect right here and right now?

2. Upload your video

Creating a YouTube channel is free, and it happens to come along with a bundle of customizations. It’s easy to look up templates and tutorials using YouTube’s own search function. Making your YouTube channel beautiful is secondary to making people aware that you have one, so make sure you not only upload your video, but that you promote it too.

3. Get social

Fans accessing links to online videos from Twitter and Facebook tend to finish videos more frequently than those who stumble across your book trailer via a search engine due to the simple fact that social context means everything to readers. After uploading your book trailer to YouTube and your personal website, tweet about it! Post it to Facebook! Most importantly, ask people to like and share your video. Spread the word across all of your social media platforms: Twitter, Facebook, Instagram, LinkedIn, Snapchat, Tumblr, and everywhere else you have a digital presence (even TikTok!). This will serve as part of your promotional strategy for raising awareness about your book video trailer, but it also will serve as a boost to your overall digital footprint.

When you are ready to write, publish, and market your masterpiece with the A+ rated and #1-rated self-publishing company according to the Better Business Bureau and Top Consumer Reviews, respectively, visit OutskirtsPress.com. And if you have already published with us, make sure to check out this and all of the other fabulous flip books available through your FREE Book Marketing Resource Center.

 

It’s Your Lucky Day! Save 17 % on Self-Publishing Today Only

Don’t wait for a leprechaun to open your pot o’ gold this St. Patrick’s Day. Do it yourself! Publish your book with the Ultimate Black & White or Full-Color publishing package and you will receive an instant 17% savings right now (a value of up to $340)!

To claim your lucky 17% discount today only, simply enter promo code luckyauthor at checkout.

So, are you ready to publish your masterpiece with the A+ rated and #1-rated self-publishing company according to the Better Business Bureau and Top Consumer Reviews, respectively? If so, connect with Outskirts Press right now in whatever manner is easiest for you:

“I am so lucky to have Outskirts Press as my publisher, and definitely I will introduce my friends and family members who are writing now to Outskirts Press.” – Chansophy Anhaouy, author of From My Kitchen To Yours: Indochinese Food

 

Self-Publishing Questions Asked & Answered — Available for Free!

From the award-winning and bestselling* author of Sell Your Book on Amazon comes Brent Sampson’s latest non-fiction guide to the world of independent publishing and marketing: Self-Publishing Questions Asked & Answered.

And it’s currently available in paperback, Kindle e-Book, and audiobook formats from Amazon, or in this FREE Publishing Kit from Outskirts Press.

Do You Want to be a Published Author?

About the Book

Self-Publishing Questions Asked & Answered identifies the most common questions concerning self publication today and answers them clearly and concisely. What is the difference between “independent” self-publishing, “free” self-publishing, and “full-service” self-publishing? What should I title my book? How do I price my book? What is an ISBN and why is it important? How do I get book reviews on Amazon? These are just a small sample of the top 25 questions Ernest & Young Entrepreneur of the Year Semi-Finalist and self-publishing expert Brent Sampson has been asked over the years and now answers thoroughly and completely in this book.

About the Author

Ernest & Young Entrepreneur of the Year Semi-Finalist Brent Sampson is the award-winning and bestselling author of Sell Your Book on Amazon and The Book Marketing COACH. As the founder, president and chief marketing officer of Outskirts Press, Brent has helped writers from around the world experience the joy and satisfaction of bringing their high-quality, professional, and award-winning books into the marketplace. Learn more at OutskirtsPress.com.

About the Free Publishing Kit

Your complimentary Publishing Kit from Outskirts Press contains:

  • Self-Publishing Questions Asked & Answered
  • Publish Your Passion
  • 7 Tips to Self-Publish Like a Pro
  • Book shepherd one-sheet: Meet Your Publishing Consultant
  • Author success white paper: 7 Highly Effective Rules for the Perfect Book Title
  • Author guide: Author Photo & Biography Guide
  • Author tip sheet: The Top 7 Marketing Elements to Include in Your Book
  • Author guide: Which Book Format Should I Choose?
  • Author white paper: How to Price Your Book
  • Publishing white paper: Diving into Self-Publishing

About Outskirts Press

Since 2002, Outskirts Press has helped thousands of authors just like you develop, publish, and market thousands of high-quality, award-winning books featuring…

  • exceptional cover design
  • professional interior formatting
  • high-quality printing
  • award-winning publishing
  • worldwide distribution
  • and extensive book marketing services

Outskirts Press is the only A+ rated and #1-rated self-publishing company according to the Better Business Bureau and Top Consumer Reviews, respectively, because we deliver outstanding customer service, affordable pricing, and industry-leading royalties.

* #29 overall Amazon bestseller, 2007. Royal Palms Literary Awards, Best Book of the Year 2007

 

3 free digital editions and triple the paperback copies when you publish your book today!

Having extra paperback copies of your book on hand lets you nimbly respond to promotion opportunities and make plenty of unanticipated sales. Right now when you order the Ultimate Black & WhiteFull-Color, or a One-Click package, you’ll be eligible for our new Triple-Triple Promotion. You’ll receive at no extra cost:

  • 3 times as many free paperback copies upon publication
  • 3 free digital editions of your book (The Amazon Kindle edition, Barnes & Noble Nook edition, and the Digital Download PDF edition from your author webpage)

Simply order your selection from among our best packages before the promotion expires by entering the promotion code 3xKindNook into your shopping cart.

So, are you ready to publish your masterpiece with the Better Business Bureau A+ rated and Top Consumer Reviews #1-rated self-publishing company? Connect with Outskirts Press now in whatever manner is easiest for you:

“I’m thrilled and delighted to be among the finalists for the Outskirts Press Best Book of the Year Award. As my second book in the series, A Tale Of Deceit, has just been printed, I’m content in the knowledge that the fine team I’ve been working with at Outskirts on these two books have enabled me to realize my dream to publish. To win First Place at the EVVY CIPA award in my category is frosting on the cake.” – E.J. Gandolfo, author of To Paint a Murder and A Tale of Deceit

 

A One-Day $300 Publishing Deal So Good It’s SPOOOOKY

We realize navigating all your self-publishing options can be frightening for first-time (or even previously-published) authors. Other publishers startle you with spine-tingling fees, frighteningly sparse customer service, and horrifyingly sparse publishing packages. It’s enough to make you scream for your mummy!

Outskirts Press wants to make sure your self-publishing experience is a treat. That’s why we’re tossing this sweet candy corn of a deal into your cauldron for one day only — Halloween!

Order before the stroke of midnight tonight and you will receive an instant $300 savings with your purchase of the Ultimate Black & White or Full-Color Publishing Package.

No tricks! Only treats! Just enter Promo Code Flash300 into your shopping cart at the time of your order for your instant discount.

So are you ready to publish your masterpiece with the A+ rated and #1-rated self-publishing company according to the Better Business Bureau and Top Consumer Reviews, respectively? If so, connect with Outskirts Press right now in whatever manner is easiest for you:

“This whole experience has been brilliant. I have never written a book so didn’t know what to expect. Uphill is incredibly emotional. The stories are real and I have been torn to pieces. Writing it, editing it and editing again for printing was hard work. We got there. I am just in awe, honestly. Speechless…. Thank you. It has been a privilege. I have written the first chapter of my next book, a fictional thriller. Fantastic. I am shocked and humbled.” — Geoffrey Bott, author of Uphill: An Inspirational Story of Suffering, Greed, Carnage, Immense Courage and Gut-Determination

Double-up on the best services AND get a free Amazon Kindle Edition!

What are the two most important elements to a high-quality, successful self-published book? Many readers would say professional copyediting and a professional custom cover. And when you start today with the A+ rated and #1-rated self-publishing company, they can both be free!

That’s right, we’ll edit the first 15,000 words of your manuscript for free (which means many children’s books and volumes of poetry receive copyediting for their entire book free of charge, and everyone else gets a big jump on things). And since people DO judge books by their covers, you’ll also enjoy a free professional custom cover design (two actually, so you can choose and modify the one you like best).

That’s over $600 of additional value for free when you enter promo code Edit-Cover in your shopping cart with the Ultimate Black & White or Full-Color package. When you start today, we will also publish and distribute an Amazon Kindle e-book Edition of your book for free.

So are you ready to publish your masterpiece with the A+ rated and #1-rated self-publishing company according to the Better Business Bureau and Top Consumer Reviews, respectively? Connect with Outskirts Press now in whatever manner is easiest for you:

“Outskirts made the publishing process super easy for me and my Author Representative knew what she was doing and was very helpful!” — Katie Patterson, author of Ride.

 

Save hundreds on publishing AND get a free Kindle edition!

Maybe you’ve been saving to start publishing — but why wait? Save up to $360 instantly with 20% Off Ultimate Black & White or Full-Color publishing from Outskirts Press!

Now that our Ultimate Black & White or Full-Color publishing packages include a FREE Kindle eBook Edition (a $250 value), you’ll receive even more value if you get started today!

Simply order your Ultimate Black & White or Full-Color publishing package and enter promotion code save-20pct and you’ll save 20% instantly.

Notice all the red, white, and blue? This is our 4th of July special, so act fast! When the holiday is over, the savings are, too.

So, are you ready to publish your masterpiece with the Better Business Bureau A+ rated and Top Consumer Reviews #1-rated self-publishing company? Connect with Outskirts Press now in whatever manner is easiest for you:

“From the day I submitted my manuscript, to the day I received the email that my manuscript was accepted, and most important, the day I received the email notification that my book is published, has been an excellent journey with great support. … This is a day that was long in coming. Thanks to the team at Outskirts Press that help made my book and official day of publication possible. Today, I add Author to my Vitae and professional credentials. WE MADE IT!” —Kenneth J. Kogut, Ph.D., P.E., author of Words to Live By

 

It’s the Season of Giving: Give Yourself the Gift of Self-Publishing

The day after Thanksgiving, Black Friday, marks the official launch of the holiday buying rush – and a time we can all be grateful for seasonal sales!

Outskirts Press wants to help you kick off your holiday shopping with big savings on your choice of one of our most popular and comprehensive publishing packages! Starting Black Friday (Nov. 23) through Cyber Monday (Nov. 26), we’re offering $500 OFF any One-Click publishing package of your choice, or 20% OFF the Full-Color or Ultimate publishing package.

And, despite the hustle and bustle of the holidays, this is actually the perfect time of year to self-publish. Think about it: With an inclusive, full-service package from Outskirts Press, you barely have to lift a finger! That means more time to spend shopping, baking Christmas cookies and cozying up with dearest friends and family.

The choice is yours, but there’s no wrong publishing package selection! There’s so much to be thankful for in these comprehensive packages from Outskirts Press: included cover art, formatting, ISBN number, and unlimited wholesale printing, fulfillment and distribution via Amazon, Barnes & Noble, Ingram, Baker & Taylor, Bertram and others. Choose from dozens of formats, plus 20 free image insertions and 3 free rounds of galley revisions.

Here’s how to take advantage of the Black Friday/Cyber Monday sale:

  • Add your choice of the One-Click, Full-Color or Ultimate publishing package to your cart
  • Enter the promo code 500BlackFriday to receive $500 off the One-Click Package
  • OR enter promo code BlackFriday-20pct to receive 20% off the Full-Color or Ultimate publishing package

Check publishing off your holiday to-do list and enjoy the holiday season.

Would you like help choosing your best self-publishing option? Connect with Outskirts Press now in whatever manner is easiest for you:

 

Authors, Mark Your Calendars: The ALA Conference Is Coming to Orlando, June 23-28

Book lovers nationwide rejoice as the American Library Association (ALA) gears up for its 2016 Conference, June 23-28. The annual conference is a fun and lively event, attracting librarians and other participants by the thousands. This year’s speakers include bestselling authors Margaret Atwood, Jamie Lee Curtis, Michael Eric Dyson, and Brad Meltzer.

For self-publishing authors, participation in the ALA Conference is a golden opportunity to get your book in front of thousands of librarians. And you don’t have to travel to Orlando, Florida, to do it!

When you arrange exhibition through Outskirts Press, your book will receive valuable, face-out exposure on an exclusive shelf with four other Outskirts Press titles at the ALA Conference. An Outskirts representative will be on hand to personally answer questions about your book, and we will forward you any inquiries/leads we receive for your book so that you can do a personal follow-up.

The ALA’s annual conference attracts librarians from all levels of management, from all types of libraries, from all across the country, with attendance estimated at 25,000 and growing. These are the attendees who will be networking and browsing for books.

Yours could be one of the books they’re buzzing about!

Space is limited, so don’t miss out on this affordable marketing opportunity. Click here and reserve your spot for the next ALA Conference!

Top 10 Self-Publishing Book Marketing Tactics for May 2016

Book marketing is one of the most important pieces of being a successful self-publishing author. Outskirts Press is an industry leader in providing post-publication support, products, and services to its growing family of published authors.

Your book is written. Your book is published. Now what? Our list of Top 10 Book Marketing Tactics can help you prioritize your book marketing efforts by providing you with excellent marketing and promotional tactics you should consider pursuing.

These are the marketing products and tactics determined to be most popular by our authors for the month of May 2016, listed below in alphabetical order:

Custom Press Release Custom Press Release:  Have our professional press release writer compose an original, unique press release for your book, submitted to you for your review/approval, and then distributed to our newswire service on your behalf.
Amazon Kindle Submission Service Amazon Kindle Submission Service:  Make your book available on Amazon’s Kindle ebook reading device. More formats on Amazon means more exposure on Amazon, and the Kindle is heavily promoted by Amazon.
Audio Excerpt option Audio Excerpt:  Recording a 3-minute audio excerpt is as easy as speaking into the phone. Read a passage or explain more about the book.
Barnes & Noble NOOK Submission Service Barnes & Noble NOOK Submission Service:  Millions of books are available on Barnes & Noble’s NOOK. If your book isn’t one of them, you are missing out on tapping a very important, and growing, market of readers.
Apple iPad iPhone Standard Edition Apple iPad/iPhone Standard Edition: Millions of iPads have been sold and iPhone revenues account for over HALF of all smart phone revenue in the United States. Is your book a part of this growing market? It can be, simply and conveniently, with iTunes distribution of an iPad/iPhone electronic edition of your book through Apple’s iBooks bookstore.

Marketing Telephone Consultation (30 minutes)
Marketing Telephone Consultation (30 minutes): One of our Personal Marketing Assistants will contact you to schedule a one-on-one consultation. After your consultation, you will receive a marketing plan with actionable items that can be used right away to get started selling more books.
Amazon Branded Featured Book of the Week Amazon-Branded Featured Book-of-the-Week: Get your book and cover, along with an easy way to order your book directly from Amazon into the inbox of a wide audience of literary enthusiasts.
Amazon Extreme Package Amazon Extreme Package: Save 25% on 3 of our marketing services focused on Amazon.com. This package includes a Kindle Edition of your book, participation in the Amazon Search Inside the Book and Amazon Cover Enhancement.
Publisher's Weekly Publisher’s Weekly Co-Op Advertising: Reach over 80,000 booksellers, publishers, public and academic librarians, wholesalers, distributors, agents and writers in addition to more than 360,000 unique monthly website visitors.
Virtual book tour in the Blogosphere and on social networks Virtual book tour in the Blogosphere and on social networks: A Virtual Book Tour is very similar to a physical book tour. However, instead of loading up copies of your book and driving from bookstore to bookstore and radio station to radio station to promote, you and/or your book can make “appearances” on blogs and social networking sites such as Facebook, Twitter and YouTube – while you stay put in the comfort of your own home.

Outskirts Press Published authors who are interested in any of these (or many of our other available services) can find further details and ordering information from the Marketing Options page of your author’s center.

Not yet published with Outskirts Press? Today is the perfect day to start and take advantage of our current publishing promotion.

Start Self-Publishing Now!