Three Free Amazon Marketing Options Prepare Self-Publishing Authors for Success

This April Outskirts Press offers self-publishing authors a trifecta marketing jump-start for their books by taking triple advantage of the immense audience of, the largest online retailer in the United States, to promote their books.  These three Amazon options are free for authors this month with the purchase of a high-quality self-publishing package.

April 5, 2011 – Denver, CO – Outskirts Press, the fastest growing self-publishing and book marketing company, announced today it is offering three of its most popular marketing options (a $300 value) to authors who start their publishing process by Tax Day, April 15th.  These options include the Amazon Kindle Edition, Amazon’s Search Inside the Book submission and Amazon Keyword Search/Tagging. Also included is a free paperback copy of Sell Your Book on Amazon by Brent Sampson.

Authors who start publishing with Outskirts Press by choosing the Diamond, Ruby, or full-color Pearl publishing services will receive over $300 of Amazon marketing options free: the Amazon Kindle edition of their published book, Amazon’s “Search Inside the Book” submission service, and the Amazon Keyword Search tagging function once their book is listed on  These authors will also receive a free copy of the Amazon bestseller Sell Your Book on Amazon by Outskirts Press CEO Brent Sampson.

“The combination of these Amazon marketing tools are not available with any other publisher,” said Outskirts Press Director of Author Support Kelly Schuknecht.  “Taking advantage of these proven Amazon promotional functions is the perfect — and perfectly economical — way for authors to launch their book sales with gusto by choosing to publish now with Outskirts Press.”

The first prong of the Outskirts Press triple marketing approach is a free Kindle edition of the author’s book.  An Amazon Kindle edition is the proven method to introduce an author’s book to the fast growing audience of Kindle e-book reading device owners.  More than eight million Kindles were sold in 2010 alone.  Because customers love reading actual books, Kindle is an inexpensive way for them to sample a book before buying the paperback or hardback edition.  This is especially true for readers who love fiction.

With Amazon’s Search Inside the Book feature, authors can also dramatically increase their chances to sell their books.  Amazon has found that books that participate in this program are significantly more successful, on average, than books that do not participate.  Being able to browse through sections of the book increases the confidence the customer has in the product and makes it far more likely they’ll purchase a copy of the book.

The third marketing strategy of the Outskirts Press marketing package for authors who begin publishing before April 15th is the Amazon Keyword Search tagging service.  Customers who are looking to buy a book are not usually familiar with an author’s name or even the title of the book.  They search instead by keywords or phrases that describe their interest.  Books participating in this option are “tagged” with ten applicable terms and keywords on Amazon’s Product Detail page.  This encourages other visitors to “tag” the book with the same keywords or phrases and this can give more weight to those terms – and hence the author’s book –  in Amazon’s search results.

Authors who wish to receive high-quality publishing services and over $300 in Amazon marketing services need only enter the valid promotional code while they order their publishing package and place it in their online shopping cart. For details and the promotion code, visit .

About Outskirts Press

Outskirts Press offers high-quality, full-service self-publishing and book marketing services for writers and professionals who are seeking a cost-effective, fast, and flexible way to publish and distribute their books worldwide while retaining 100% of their rights, 100% of their profits, and 100% of the creative control.

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Outskirts Press, Inc., 10940 S. Parker Rd. – 515, Parker, Colorado 80134 1-888-OP-BOOKS


Enhancing an Amazon Listing Now Easier for Self-Publishing Authors With Comprehensive Marketing Services by Outskirts Press

Outskirts Press, the country’s fastest growing self-publishing and book marketing company, now offers all authors — regardless of where they published — the opportunity to purchase promotional services for their books listed on Amazon.

July 27, 2010 – Denver, CO – Outskirts Press announced today it is now offering authors – regardless of where they have published – three a-la-carte options for promoting books on Amazon, as well as a 25% discount when they purchase all three at the same time. 

“Outskirts Press is now making available to all authors these three unique marketing tools for their books, either individually or as a significantly discounted package,” Kelly Schuknecht, Outskirts Press Director of Author Support, said today.  “Each of these options helps authors increase exposure for their books on Amazon and that exposure can result, of course, in more sales.”

The three a-la-carte Amazon options available through Outskirts Press are the Amazon Search Inside the Book submission, the Amazon keyword tag submission, and the Amazon Kindle edition. Alternatively, Outskirts Press offers all three options at a generous 25% discount with the all-inclusive Amazon Extreme Marketing Package, which includes a bonus copy of Sell Your Book on Amazon.

Books participating in Amazon’s Search Inside the Book program have been significantly more successful than books not using this program.  Amazon’s Search Inside is the online equivalent of customers browsing through a book in a bookstore.  Not only can viewers virtually flip through sections of a book, but the added online activity from this makes more accurate and effective search results and recommendations for each book.

The Amazon Keyword tag submission option also helps improve a book’s search results ranking on Amazon.  Participating books are tagged with ten applicable keywords (“Tags”) on Amazon’s Product Details page, giving more weight to these terms in Amazon’s search results and providing more exposure for the book.

The third option Outskirts Press now offers to all self-publishing authors is the Amazon Kindle Edition.  Amazon itself recently claimed that sales of its Kindle e-books are out-pacing hardback sales on its website.  A Kindle Edition also allows self-publishing authors another direct revenue stream for their book as Outskirts Press claims no cut of the sales, leaving the author to earn between 30-70% as set directly with Amazon.

About Outskirts Press, Inc,: Outskirts Press, Inc. offers full-service, custom self-publishing and book marketing services for authors seeking a cost-effective, fast, and flexible way to publish and distribute their books worldwide while retaining all their rights and full creative control. Available for authors globally at and located on the outskirts of Denver, Colorado, Outskirts Press represents the future of book publishing, today.

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Outskirts Press, Inc., 10940 S. Parker Rd. – 515, Parker, Colorado 80134  1-888-OP-BOOKS

Amazon Search Inside Update for Self-Publishing Authors

According to Amazon two out of every three books sold on are now enrolled in the Search Inside the Book program and books in the program outsell books not in the program. Does your book have the Search Inside feature yet?

Important Update: As of October 1, 2009, Amazon only accepts PDFs for new book submissions. They no longer accept hard copy submissions as they used to.

Fortunately, Outskirts Press offers a submission service for the Search Inside the Book program which includes creating the file in the format required by Amazon and submitting it to Amazon. Outskirts Press authors can order this service conveniently from within their Author’s Center:

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