Self-Publishing Author Robert W. Leonard Jr. Discusses A Trail of Many Tales: The Discovery of the Fish Lake Cutoff on the Old Spanish Trail

Author Robert W. Leonard Jr. is taking his latest book A Trail of Many Tales: The Discovery of the Fish Lake Cutoff on the Old Spanish Trail, on tour — a Virtual Book Tour with Outskirts Press. Technology has created a wide variety of ways to reach audiences all over the world. It takes is a little thinking outside the box and you can market a self-published book in a variety of affordable and impactful ways. Virtual book tours, for example, are a great way to connect with readers from all corners of the globe, all from the comfort of your own home. Join Robert W. Leonard Jr. and A Trail of Many Tales: The Discovery of the Fish Lake Cutoff on the Old Spanish Trail as they appear in features and interviews (such as the one below) in the weeks and months ahead!


Luckily for us, Robert was kind enough to answer a few questions as the tour was getting started so that we can give you a sneak peek into the mind of the creator of A Trail of Many Tales: The Discovery of the Fish Lake Cutoff on the Old Spanish Trail.

OP: Tell us a little bit about A Trail of Many Tales: The Discovery of the Fish Lake Cutoff Along the Old Spanish Trail. What is it about?

Robert: The Old Spanish Trail is one of 22 National Historic Trails in the United States. From our studies we found that the trail began in the late 1700’s as a Spanish slave and trade route from Santa Fe, NM to the central Utah area. By 1829, the trail was pushed into southern California and carried commerce back and forth from New Mexico to Los Angeles. The book centers on the archaeological discovery of a cutoff trail from Interstate 70, east of Salina, Utah back to the main branch at Junction, Utah. The path saved only 22 miles but took travelers past Fish Lake with its abundant fisheries resource and foraging areas, a much-needed reprise from the deserts of eastern Utah and the looming presence of the Mojave Desert to the west. The book uses historical documentation, tribal lore, archaeological surveys and excavations, and state-of-art scientific methods to define this 72-mile shortcut.

OP: Why did you decide to write this story?

Robert: The last nine years of my 38-year career as the Fishlake National Forest archaeologist were invested in identifying the Fish Lake Cutoff. Because the project had been funded by the American taxpayer, I felt an obligation to formally report the findings of this effort. In doing so, we were able fill in some of the many blanks in the history of Utah dealing with the late 18th and early 19th centuries.

OP: How did you get your book published?

Robert: Due to U.S. Forest Service regulations, the book was unable to be published by the agency. Instead, I self-published using Outskirts Press, Inc.

OP: What types of readers would be interested in this story?

Robert: The book will appeal to people not only interested in western history but to those folks who are fascinated by the detective side of archaeology. A Trail of Many Tales was accomplished using the expertise of many people from livestock handlers to the LIDAR technicians circling the cutoff in an aircraft. Every tool in the chest was used to solve this perplexing challenge of tracing a heavily used corridor that, on the surface, did not leave a lot of obvious evidence. In the end, the vestiges of the trail were overwhelming.

OP: What is special about your book?

Robert: In A Trail of Many Tales, we, beyond doubt, identify the trail once traversed by small groups of travelers, mule trains from New Mexico, and the return from California of hundreds to thousands of horses and mules. Herding techniques were examined and we were surprised to learn that a thousand head of stock could be managed by only 15 to 20 drovers.

OP: What differentiates it from other books in the same category?

Robert: There is only one somewhat specific article about travel on the cutoff. This is a firsthand account by Lt. George Brewerton (USA) who traveled with Kit Carson in 1848 from Los Angeles to New Mexico on the Old Spanish Trail. Known only as the “trail to California,” the young lieutenant wrote about a series of isolated events and locations while on a journey across what would be later called the Fish Lake Cutoff. He notes finding a stream feeding Fish Lake where the men of the party waded in and threw hundreds of spawning fish onto the shore. Brewerton also details finding the remains of seven individuals from Arkansas that had been killed by the Ute Indians in a “gorge” near the lake. In my book, we identify not only the location of these events but most every lineal foot of this trail which followed inscriptions, blazes, cairns, swales, trade goods and subsurface traces of sporormiella, a fungus spore associated with livestock dung. During the investigation, we also noted that the “trail” was actually a travel corridor measuring 50 feet in width to over a thousand feet.

OP: Have you published any other books?

Robert: I have written hundreds of archaeological reports and management plans but never published a book.

OP: Do you plan to publish more?

Robert: No. In retirement, I plan on revisiting the significant archaeological sites that I never had the time to record when employed and assigned to different project areas. For example, pithouses a thousand years old, a possible Fremont solstice site, a maybe Old Spanish Trail layover camp, and an intriguing tree blaze that may have been left by Jedediah Smith.

OP: Thanks for your time, Robert! We look forward to learning more about you as you visit other bloggers!

ABOUT THE AUTHOR:

Bob Leonard was born into a military family and had the opportunity to travel the world from Heidelberg, Germany to Ft. Carson, Colorado and became a history buff at the side of his dad, a U.S. Army officer. Trips to Pompeii, Rome, Stonehenge and the like were vacations during the family’s six year tour of duty in Europe. Bob attended Clarke Memorial College, Louisiana College and Colorado State University between 1968 and 1975 majoring in history, anthropology and archaeology. At Colorado State, Bob found and excavated the long-lost ice house at Bent’s Old Fort on the Mountain Branch of the Santa Fe Trail. After graduate school, he became a Park Ranger at Mesa Verde NP in Colorado. In 1980, he accepted the Forest Archaeologist position on the Fishlake NF in south central Utah. During his 40 year career, Bob was named the Intermountain Region Archaeologist of the Year twice, received the National Interpreter of the Year award, was given the Citizen of the Year Award by Utah State Parks and was the recipient of a Certificate of Merit for his work on the Old Spanish Trail. Bob retired from the Forest Service in 2017 and now lives in Marysvale Utah, a stone’s throw from the Old Spanish Trail.

For more information or to contact the author, visit https://www.outskirtspress.com/trailofmanytales

This author purchased the Virtual Book Tour marketing option, which allows self-publishing authors to connect with bloggers and harness the power of the blogosphere by taking their book on the “virtual road.” Learn more about this service by visiting your Publishing Center and reviewing the available marketing options.

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5 Ways Social Media Can Help Self-Publishing Authors With Book Marketing

With the exploding popularity of social media sites like Facebook, Twitter, LinkedIn, Instagram, and Pinterest, it’s easier than ever to connect with people all around the world. But, if you’re not sure how to get started or are unsure about how to make connections with your target audience, don’t worry! Here are 5 easy tips to help you!

1. Determine what your goals are.

  • Increase awareness? The average person spends nearly two hours on social media every day, and therefore social media is one of the best places to grab a reader’s attention.
  • Drive traffic to your book? Drive visitors to your author webpage or to your listing on Amazon.
  • Generate new leads? These are people who have indicated interest in your book in some way, shape, or form, but haven’t yet purchased it.
  • Build your royalties? You can use social media to turn your audience into paying customers.

2. How often should you post?

  • Facebook – Two or three times per day
  • Instagram – Once or twice per day
  • Instagram Stories – Eight to 16 Stories, twice per week
  • Twitter – Three to ten times per day
  • LinkedIn – Once or twice per day
  • Pinterest – Five to ten times per day

3. When should you post?

  • Twitter – 1-3pm weekdays
  • Facebook – 1-4pm weekdays
  • LinkedIn – 7-8:30am and 5-6pm Tuesday, Wednesday, and Thursday
  • Instagram – 5-6pm weekdays and 8pm on Mondays
  • Pinterest – 2-4pm and 8-11pm weekdays with weekends being the best
  • Google+ – 9-11am weekdays

4. What should you post?

  • Facebook – Post videos about your book, live videos of you talking about your book or at book events, photos of you and your book, blog posts and curated content.
  • No matter what type of post you’re sharing on Facebook, the copy you add alongside your content can be key in how it performs.
  • Instagram – Post hi-res photos (your cover, your author photo, any images or illustrations within your book), behind-the-scenes photos of your book events, quotes, user-generated content (sharing other photos, such as attendees at a book signing) but give credit to the original creator (known as a re-post), and Instagram stories. Captions are limited to 2,200 characters, and after three lines of text, they become shortened with an ellipsis (those 3 dots you see on posts). You want to grab the readers’ attention with your opening line or two.
  • Twitter – Post news about your book, blog posts, photos of you and your book at events, curated content and images. The type of copy in your tweets can drive huge improvements in your results.
  • Pinterest – Images are the best thing to post on Pinterest. Post hi-res photos of your book, the cover, book events, step-by-step photo guides and infographics.
  • LinkedIn – Post professional information about your career as a writer. Since LinkedIn is a professional networking platform, the most suitable content will revolve around you as an author. Share news about your book and milestones on your LinkedIn page, particularly if the book involves career advice.

5. Automate, engage, and listen

  • Automate posting of your social media content. A tool like Buffer is great for automation. It allows you to create all the content that you want to, all at once, and then place everything into a queue to be sent out according to whatever schedule you choose.
  • Social media requires engagement. When people talk to you, talk back. Set aside time during your day to follow up with conversations that are happening on social media. These are conversations with potential customers, references, friends, and colleagues.
  • Don’t forget, the ultimate purpose is to sell copies of your book. So always be polite, helpful, and generous. Book sales will follow.

For more information on marketing your book, log into your Publishing Center for a complete list of marketing options and to access the free Book Marketing Resource Center.

 

5 Tips for Using Social Media to Market Your Book

With the exploding popularity of social media sites like Facebook, Twitter, LinkedIn, Instagram, and Pinterest, it’s easier than ever to connect with people all around the world. But, if you’re not sure how to get started or are unsure about how to make connections with your target audience, don’t worry! Here are 5 easy tips to help you!

1. Determine what your goals are.

  • Increase awareness? The average person spends nearly two hours on social media every day, and therefore social media is one of the best places to grab a reader’s attention.
  • Drive traffic to your book? Drive visitors to your author webpage or to your listing on Amazon.
  • Generate new leads? These are people who have indicated interest in your book in some way, shape, or form, but haven’t yet purchased it.
  • Build your royalties? You can use social media to turn your audience into paying customers.

2. How often should you post?

  • Facebook – Two or three times per day
  • Instagram – Once or twice per day
  • Instagram Stories – Eight to 16 Stories, twice per week
  • Twitter – Three to ten times per day
  • LinkedIn – Once or twice per day
  • Pinterest – Five to ten times per day

3. When should you post?

  • Twitter – 1-3pm weekdays
  • Facebook – 1-4pm weekdays
  • LinkedIn – 7-8:30am and 5-6pm Tuesday, Wednesday, and Thursday
  • Instagram – 5-6pm weekdays and 8pm on Mondays
  • Pinterest – 2-4pm and 8-11pm weekdays with weekends being the best
  • Google+ – 9-11am weekdays

4. What should you post?

  • Facebook – Post videos about your book, live videos of you talking about your book or at book events, photos of you and your book, blog posts and curated content.
  • No matter what type of post you’re sharing on Facebook, the copy you add alongside your content can be key in how it performs.
  • Instagram – Post hi-res photos (your cover, your author photo, any images or illustrations within your book), behind-the-scenes photos of your book events, quotes, user-generated content (sharing other photos, such as attendees at a book signing) but give credit to the original creator (known as a re-post), and Instagram stories. Captions are limited to 2,200 characters, and after three lines of text, they become shortened with an ellipsis (those 3 dots you see on posts). You want to grab the readers’ attention with your opening line or two.
  • Twitter – Post news about your book, blog posts, photos of you and your book at events, curated content and images. The type of copy in your tweets can drive huge improvements in your results.
  • Pinterest – Images are the best thing to post on Pinterest. Post hi-res photos of your book, the cover, book events, step-by-step photo guides and infographics.
  • LinkedIn – Post professional information about your career as a writer. Since LinkedIn is a professional networking platform, the most suitable content will revolve around you as an author. Share news about your book and milestones on your LinkedIn page, particularly if the book involves career advice.

5. Automate, engage, and listen

  • Automate posting of your social media content. A tool like Buffer is great for automation. It allows you to create all the content that you want to, all at once, and then place everything into a queue to be sent out according to whatever schedule you choose.
  • Social media requires engagement. When people talk to you, talk back. Set aside time during your day to follow up with conversations that are happening on social media. These are conversations with potential customers, references, friends, and colleagues.
  • Don’t forget, the ultimate purpose is to sell copies of your book. So always be polite, helpful, and generous. Book sales will follow.

For more information on marketing your book, log into your Publishing Center for a complete list of marketing options and to access the free Book Marketing Resource Center.