Take Action During National Library Month

April is National Library Month, and National Library Week is April 7-13. Let’s face it, if there’s one place we go to find out information about books, it’s our public library. The act of browsing is not a lost art; readers and book buyers do it regularly. As a writer, you probably do it yourself, and if you don’t, take this month as a symbol to start. Feel free to study the shelving arrangement, the genres, the popular nooks and crannies, the competition, and the various ways and means librarians “sell” their collections to the public. In fact, if you’re “caught” browsing in a library and the librarians find out you’re a local author, you’re likely to get hooked into offering an author reading or signing or other such public session. You know what that means? More book reviews and more book sales! Local libraries LOVE local authors!

Every year the American Library Association (ALA) holds a national book fair that attracts librarians from all levels of management, from all types of libraries, from all across the country. It serves as a meeting place for leadership, a place to learn, a place to network and as a forum to exchange ideas on the multitude of issues affecting libraries. And, most importantly, it serves as an avenue to introduce your book to this super-important marketplace.

Outskirts Press can handle all the details of representing your book at the ALA Book Fair this year if you reserve one of the limited spots before April 19th at https://outskirtspress.com/p/ala.

Want to increase your chances for success with librarians? Register for the ALA Book Fair using the link above, and then submit your first chapter into the 1st Chapter Library Preview. With 1st Chapter Preview Library Distribution, your book cover, synopsis, pricing information and ordering details will run for three consecutive months in a quarter page ad in First Chapter Plus, a monthly catalog where viewers/customers/librarians can download and preview the first chapter of your book. Those who are interested in buying copies will have all the ordering details right there in the catalog for their convenience, and your benefit. If you order today by clicking here, you’ll immediately receive a 10% discount if you use promotion code: Save10FCP.

 

Roll Out the Red Carpet With 15% Off a Video for Your Book!

For many years now, the publishing world has been grappling with a singular dilemma: how to make use of the new platform and opportunities provided by the internet to build successful marketing campaigns? Always one step ahead of the curve, self-publishing authors began to look for websites like YouTube and Vimeo as possible platforms to connect with new readers and share their book trailers. And they have been wildly successful!

A book trailer is, in short, a kind of movie trailer for your book. Because videos tap into two fundamentally important human senses (both sight and hearing) at the same time, they have the power to introduce new readers to your book and inspire them to purchase it.

A good book trailer presents images related to the book’s theme and content in an engaging way and is set to music that conjures up the appropriate atmosphere. A mystery novel might be set to a brooding tapestry of minor-key notes, while a romance novel might take advantage of a light-hearted upbeat tempo to clue readers into the nature of its story. Just as moviegoers might find themselves on the edge of their seats at the theater, your potential readers will wait with bated breath for the chance to pick up a copy of your book. It’s all about creating excitement for your book’s release.

Crafting a book trailer that connects all the dots to inspire this kind of reaction is, of course, quite a challenge. Video editing demands a certain professional creative skill set, complete with a deft hand at image placement, talent with text arrangement, and a nuanced way with transitioning from one frame to the next. And the timing must be precise: the entire trailer must take place over approximately sixty seconds to communicate all that it needs to and command a viewer’s attention.

The value of a well-made book trailer is, however, unquestionable. Short movies are the most portable of marketing tools and are easily shared across all the major social media platforms, including Facebook, Twitter, Tumblr, Instagram, and elsewhere. They can be embedded into blog posts or the link distributed by email.

As a self-publishing author, you’re already strategically placed to take advantage of video–but creating a book trailer? That might be outside of your comfort zone or even fully beyond your abilities. Luckily, Outskirts Press has you covered! Our Book Video Trailer & Distribution service allows you complete creative control while also putting the power of our expert team at your service, assisting with music selection, image identification, and text integration before delivering a draft of your book video trailer to you of approval. The final product provides a slick, creative way to showcase your work and market your book effectively to a wide audience. Best of all, right now you can enjoy 15% off this service! This incredible package is normally $399 but, during the month of February, you can put your book in the spotlight for only $339.15.

Are you ready to give your book the red carpet treatment? Enter promo code Save15Video when you purchase the Book Video Trailer & Distribution service.

 

5 Tips for Using Social Media to Market Your Book

With the exploding popularity of social media sites like Facebook, Twitter, LinkedIn, Instagram, and Pinterest, it’s easier than ever to connect with people all around the world. But, if you’re not sure how to get started or are unsure about how to make connections with your target audience, don’t worry! Here are 5 easy tips to help you!

1. Determine what your goals are.

  • Increase awareness? The average person spends nearly two hours on social media every day, and therefore social media is one of the best places to grab a reader’s attention.
  • Drive traffic to your book? Drive visitors to your author webpage or to your listing on Amazon.
  • Generate new leads? These are people who have indicated interest in your book in some way, shape, or form, but haven’t yet purchased it.
  • Build your royalties? You can use social media to turn your audience into paying customers.

2. How often should you post?

  • Facebook – Two or three times per day
  • Instagram – Once or twice per day
  • Instagram Stories – Eight to 16 Stories, twice per week
  • Twitter – Three to ten times per day
  • LinkedIn – Once or twice per day
  • Pinterest – Five to ten times per day

3. When should you post?

  • Twitter – 1-3pm weekdays
  • Facebook – 1-4pm weekdays
  • LinkedIn – 7-8:30am and 5-6pm Tuesday, Wednesday, and Thursday
  • Instagram – 5-6pm weekdays and 8pm on Mondays
  • Pinterest – 2-4pm and 8-11pm weekdays with weekends being the best
  • Google+ – 9-11am weekdays

4. What should you post?

  • Facebook – Post videos about your book, live videos of you talking about your book or at book events, photos of you and your book, blog posts and curated content.
  • No matter what type of post you’re sharing on Facebook, the copy you add alongside your content can be key in how it performs.
  • Instagram – Post hi-res photos (your cover, your author photo, any images or illustrations within your book), behind-the-scenes photos of your book events, quotes, user-generated content (sharing other photos, such as attendees at a book signing) but give credit to the original creator (known as a re-post), and Instagram stories. Captions are limited to 2,200 characters, and after three lines of text, they become shortened with an ellipsis (those 3 dots you see on posts). You want to grab the readers’ attention with your opening line or two.
  • Twitter – Post news about your book, blog posts, photos of you and your book at events, curated content and images. The type of copy in your tweets can drive huge improvements in your results.
  • Pinterest – Images are the best thing to post on Pinterest. Post hi-res photos of your book, the cover, book events, step-by-step photo guides and infographics.
  • LinkedIn – Post professional information about your career as a writer. Since LinkedIn is a professional networking platform, the most suitable content will revolve around you as an author. Share news about your book and milestones on your LinkedIn page, particularly if the book involves career advice.

5. Automate, engage, and listen

  • Automate posting of your social media content. A tool like Buffer is great for automation. It allows you to create all the content that you want to, all at once, and then place everything into a queue to be sent out according to whatever schedule you choose.
  • Social media requires engagement. When people talk to you, talk back. Set aside time during your day to follow up with conversations that are happening on social media. These are conversations with potential customers, references, friends, and colleagues.
  • Don’t forget, the ultimate purpose is to sell copies of your book. So always be polite, helpful, and generous. Book sales will follow.

For more information on marketing your book, log into your Publishing Center for a complete list of marketing options and to access the free Book Marketing Resource Center.

 

Rise of the Gig Leaders by Neil Grant

Technology has made it easier than ever to reach wider audiences no matter where they are in the world. All it takes is a little thinking outside the box and you can market a self-published book in creative ways, affordably and impactfully. This is where book tours come in: Tours are a great way to connect with your readers and technology has made them easier and more cost effective than ever!

Author Neil Grant is taking his latest book Rise of the Gig Leaders: Why Interim Leaders Are Vital In Today’s Organizations, on tour — a Virtual Book Tour with Outskirts Press. This will allow Neil to take his book into the far corners of the globe, all from the comfort of his own home! Keep an eye out for Neil’s book as he will be featured on several blogs over the weeks and months ahead!


Luckily for us, Neil was kind enough to answer a few questions as the tour was getting started so that we can give you a sneak peek into the mind of the creator of Rise of the Gig Leaders: Why Interim Leaders Are Vital In Today’s Organizations.

OP: Tell us a little bit about Rise of the Gig Leaders. What is it about?

Neil: Change is constant. Organizations are facing a crisis of leading ever-increasing change projects as well as tackling day-to-day operations. Asking internal leaders to take charge of these projects is challenging — they are a finite resource. Consultancies don’t necessarily have the industry or specialist experience to tackle complex change programs. Interim leaders are senior leaders who have held senior leadership roles and who are adept at leading change. An interim leader has no interest in a permanent career with a client organization, but is focused on delivery, pace, and excellence.

Gig Leaders provides a contemporary and thorough review of interim leadership with specific insight into its focus, business case, and potential. The book discusses the context of the gig economy, features testimonials from interim leaders as well as executives who have engaged interim services and provides numerous examples of interim leadership in action. A model is described which articulates interim leadership, competencies are defined which characterize how interims operate, and the distinctive value of interim leaders is featured.

OP: Why did you decide to write this story?

Neil: I have been an interim leader for 17 years. There is a real need for senior leaders to understand the potential of interim leadership as a vital component in their leadership resourcing strategy. Other books on interim leadership are showing their age, and do not provide such a comprehensive analysis of this type of leadership resource for leading change.

OP: How did you get your book published?

Neil: I self-published the book through Outskirts Press.

OP: What types of readers would be interested in this story?

Neil: All organizational leaders (business and non-profit), HR leaders, change leaders, and interim leaders both present and aspiring.

OP: What is special about your book?

Neil: Interim leadership is set in the context of the booming gig economy. The SCILL model© of interim leadership defines the DNA of an interim leader — this gives real insight into the motivation, potential, contribution, and character of an interim leader.

OP: What differentiates your book?

Neil: No other book on interim leadership provides a model that defines the DNA of an interim leader. Gig Leaders incorporates feedback from executives and interim leaders to show both sides of successful relationships. The book provides practical help with the recruitment of interim leaders as well an assessment for leaders to consider their suitability for an interim leadership career.

OP: Have you published any other books?

Neil: No, I have not.

OP: Do you plan to publish more?

Neil: Possibly

OP: Thanks for your time, Neil! We look forward to learning more about you as you visit other bloggers!

ABOUT THE AUTHOR:

Neil Grant is the owner of Focal Leadership LLC, specializing in global interim and consulting services in strategic leadership and organizational development. With experience in numerous industry sectors around the world, he is a leading authority on interim leadership to fuel organizational growth and transformation. He delivers critical leadership development projects for clients, as well as workshops and conference talks.

Visit www.focalleadership.com or contact Neil directly, Neil@focalleadership.com.

For more information or to contact the author, visit https://www.outskirtspress.com/riseofthegigleaders

This author purchased the Virtual Book Tour marketing option, which allows self-publishing authors to connect with bloggers and harness the power of the blogosphere by taking their book on the “virtual road.” Learn more about this service by visiting your Publishing Center and reviewing the available marketing options.

Are you an author looking for help to market your self-published book?

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Congratulations to the Outskirts Press Top 10 Best Sellers!

Every month, Outskirts Press reviews book sales to identify the bestselling works! This impressive list showcases the wide range of genres and readership that our authors reach.

Los Chimayosos: A Community History by Victor Dan Jaramillo

“This is a community history that contains lasting value, that uses the voices and traditional values and knowledge of the people who have lived there for centuries. This is a story that should be read by native Chimayosos and all New Mexicans and must be passed onto future generations for a true understanding of Chimayó and this region of Rio Arriba.” – B. Michael Miller / / “Dan has spent much of his life studying the history and traditions of Chimayo. He began interviewing old-timers in Chimayo in 1984 and has quietly compiled a rich archive of oral history and reminiscences that is a valuable and irreplaceable record. In addition to this wealth of oral history, he has studied almost every available document, book, article, map or photograph having any relevance to his subject. He has thoughtfully woven all this material together in this book to present a full picture of the history and traditions of a community that is only partially known by the outside world.” – William Wroth

East Brother: History of an Island Light Station by Thomas K. Butt and Frank Perry

Popular history book on rebirth of East Brother Lighthouse updated East Brother Island is the location of one of America’s best-preserved Victorian-style light stations. First lighted in 1874, the lighthouse still guides mariners across San Francisco Bay. Since 1980 the lighthouse has been open to the public, both for day visits and as a bed and breakfast inn. This book traces the fascinating history of East Brother from the 1870s to the present. In part it is a story of changing lighthouse technology. But more importantly, it is a story of people: from the faithful keepers and their families who lived on the island through the many years, to the many volunteers who more recently helped restore the station after ten years of neglect. At first publication, the author had been studying the history of California’s lighthouses for six years. This was his third book, the second on the history of a lighthouse.

My Winning Seasons: Discovering the Champion Within by Joe Crochet

A Legendary Season with a Legendary Team. My Winning Seasons is Joe Crochet’s compulsively readable memoir about his experience as a cadet-student-athlete at The Citadel, The Military College of South Carolina. From the rigorous challenges of the exhausting first year to the exaltation of being part of the team that took Citadel football to the next level, Joe paints a portrait not only of what it takes to succeed at The Citadel, but what it takes to win in life: vision, dedication, determination, focus—and the will to win. Inspiring and entertaining, this book is a compelling read not just for college football fans, but for anyone who wants an example of how to succeed.

The Legend of the Icelandic Yule Lads by Heidi Herman

This modernized version of the Icelandic Yule Lad tale brings new life to this very old story. After accidentally being seen by a human, Stekkjastaur finds he must rely on a young Shepherd boy to keep his secret. He gives a gift just to protect his troll reputation, but the little boy’s happiness made him happy as well. He learns that one of the greatest gifts you can receive is the joy in giving to someone else. One by one, the Yule Lads each take a break from his own mischief, and each one learns the happiness gained from gift-giving. Even from a source as unlikely as a troll, a selfish act wrapped up in the Christmas spirit can grow into something wonderful.

The Foot Soldier by John DeFoore

John’s other books are titled INTIMACY, MYSTERY OF MARRIAGE, MILES AND SMILES, ECHOES ACROSS THE RIVER and others. THE FOOT SOLDIER is the story of John’s six years of military service.

Daily Brew: A 365-Day Guided Journal by Maria Pita, BA, Morgan DeSimone, BA and Gary Robinson, LMHC

Have you ever started a personal journal only to give up because you didn’t know what to write about? Have you ever wanted to keep a journal but didn’t know how to start? Well, The Daily Brew Journal might be just the thing for you! The authors have painstakingly created a 365-day template for writing about your thoughts and feelings as well as a nice mix of active, hands-on exercises to keep it interesting and to help you avoid “journal fatigue.” So, find a comfy chair, grab your favorite hot beverage, a good pen and start journaling!

A Joyful Journey Through Advent: Daily Devotional and Activity Journal for Young Families by Debby Morris

The word advent means the arrival of a notable person, thing, or event and as Christian, it means the coming of THE most notable person in our lives: Jesus. As a Christian mother and now grandmother, Debby wants to encourage parents and grandparents to pass to the next generation traditions to celebrate this season of advent, Jesus’ birthday.

An Uncommon Journey: Leadership Lessons From a Preschool Teacher Who Became A University President by Shirley Raines

Dr. Shirley Raines, now a much sought-after speaker, consultant, and author, earned her way from a humble farm in Tennessee to the office of the President of the University of Memphis as the first woman president of that institution. In this frank and heartfelt volume, Dr. Raines shares how this unlikely journey transpired. She describes challenges she faced and lessons she learned along the way that may encourage other young women to pursue careers as leaders, whatever the leadership title. She tells us about how special, loving people in her life guided and supported her along the way, including the touching story of how a professor saved her from giving up on her college education before she even got started. The narrative shows how Dr. Raines starting as a young woman prepared for every opportunity by doing her homework. Those around her who came to respect her described her as “spunky” and labeled her a “steel magnolia.” Read how Dr. Raines developed successful relationships with famous and powerful people in every walk of life including other university presidents, high profile celebrities, state governors, and wealthy philanthropists. At the same time, discover how she never forgot the working men and women who served in support roles and kept the gears turning. This is a must-read for people, especially women, considering or pursuing a leadership role in education or related fields. And an enjoyable read for the rest.

Living Life to the Fullest with Ehlers-Danlos Syndrome by Kevin Muldowney, PT

How To Take Your Life Back From Ehlers- Danlos Syndrome. This book was written to teach people with Ehlers-Danlos Syndrome (EDS) how to systematically progress through an exercise program to allow their muscles to support many joint subluxations commonly associated with this genetic disorder. This will allow people living with EDS to have less pain throughout their body. The exercise protocol outlined in this book was developed by a physical therapist from Rhode Island, Kevin Muldowney, MSPT, who has been treating people with EDS since 2005. Kevin has lectured to numerous EDS support groups, as well as, at the Ehlers-Danlos National Foundation Learning Conference. He currently owns two physical therapy clinics in Rhode Island that specialize in treating people with EDS. All of the physical therapists at Kevin’s clinics were trained by him to use specific manual therapy techniques and the exercise program outlined in this book to guide people, living with EDS, to decrease their pain and increase their function of daily life. Hopefully this book will serve as a guide for you to live a better quality of life while having EDS.

Vertical Stories for Horizontal People by Mitch Rapoport

PUT THIS BOOK DOWN… Unless you want to be totally entertained! The most compelling feature of this sweeping variety of short stories, some memoir, some fiction, by author Mitch Rapoport, is that each paint infinitely detailed pictures that breathe life into them. The Molly Chair saga spans over 100 years and follows the path of Solomon’s finely hand-crafted gift for his wife, as it travels down through the generations, and carries with it a trail of triumphs, loss, and memories. Another tale is of the widow, Estelle, whose lifetime is indelibly tainted by a thread of shocking and catastrophic tragedies for the men who share her life. There is the touching story of a man whose profound, but unrequited love, is for a woman above his station, and from it, he provides the world with an astonishing spectacle. The story of Mortimer Barnes, an ineffectual and modest man, will fill you with foreboding when a nightmare turns into a gruesome and bizarre end. You’ll meet Celeste, whose unrepentant miserly existence alienates the world around her. You’ll recognize the contemporary irony in the amusing tale of a man who finds humor in the appalling side effects of drugs advertised on television. You might recognize yourself in the coming-of-age true sagas of a 13-year old’s first experience with physical love and the hilarious account of 2 mischievous young boys who nearly drive their gentle grandfather mad!

Outskirts Press wishes to congratulate these successful authors for the dedication to craft that produced these amazing books, and to the dogged marketing efforts that led them to selling success. These titles and many others are available from major online retailers like Amazon, Barnes & Noble, Powells, Books-A-Million and elsewhere-not to mention, through the Outskirts Press Bookstore at a considerable discount. To learn more about our products and services, as well as upcoming and current promotions, visit us online at www.outskirtspress.com!

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Master the Market with the Indispensable Marketing Calendar!

Do you get overwhelmed trying to keep up with all the deadlines? Do you find yourself missing deadlines and wondering how to fix it? For busy self-published authors, it’s easy to lose track of deadlines when literally every day of every week of the year is packed full of opportunities!

This is where our 2019 Author Marketing Calendar comes in. At Outskirts Press, we know that successful book promotion requires organization, dedication, and access to resources. You supply the dedication, and we supply the necessary organization and resources to keep you on track!

The Outskirts Press Author Marketing Calendar is a compilation of the most up-to-date, effective and actionable tactics available to help you market your book. It contains literally hundreds of promotional tips, advertising opportunities, important deadlines, social media recommendations, and information about marketing options and services available through Outskirts Press. It even includes photo opportunities for you to post to increase engagement on your social media sites and ideas on how to market your book when you’re on vacation! All of this information is organized in an easy to follow, month by month format including monthly marketing objectives and recommendations to help focus and direct your initiatives.

The Author Marketing Calendar is just one of many options that we offer to help our authors market their books! If you’ve published a book with Outskirts Press, you can purchase the new and improved 2019 Author Marketing Calendar for just $25, and it will become available for review and download immediately upon placing your order.

You can also visit us online at www.OutskirtsPress.com, where you can view additional marketing options here: Marketing Services.

 

Amazon Featured Book of the Week

Here’s this week’s Featured Book-of-the-Week available now on Amazon.com!


The Irate Pirate

by James Edward Best

(5 Stars – 6 Customer Reviews)

Price: $15.95

James Edward Best’s “The Irate Pirate.” Petie is a young pirate-in-training until one day, he begins to doubt that he is cut out for this life. After making a list of pros and cons, Petie realizes his moral dilemma: he cannot steal from others, yet that is exactly what his destiny tells him he must do.

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Please note that product prices and availability are subject to change. Prices and availability were accurate at the time of this posting; however, they may differ from those you see when you visit Amazon.com.© Amazon.com, Inc. or its affiliates. All rights reserved. Amazon, Amazon.com, the Amazon.com logo, and 1-Click are registered trademarks of Amazon.com, Inc. or its affiliates. Amazon.com, 410 Terry Avenue N., Seattle, WA 98109-5210.

 

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