What can a book fair do for you? There’s very little that they can’t do for you, really. They attract, quite literally, tens of thousands of highly passionate literary aficionados to further the art form that is the book. The London Book Fair alone attracts tens of thousands of attendees from over one hundred countries, and members of the media as well. Book fairs are positively packed with crowds of people determined to find new books to read and authors to follow. The book fair is a unique and unparalleled experience, and your self-publishing book belongs there.
It’s easy to think of book fairs as the stomping ground of the New York Times bestseller list, but they’re also for aspiring self-publishing authors, and the choice to include a book fair or two in your marketing plan may literally change your life … and sell a lot of books! Think about it: your book is a bonafide example of an author designing and creating and publishing exactly what he or she envisioned. Isn’t that exactly the sort of ethic and product that has a home at book fairs? Artistic integrity creates its own gravity, its own magnetic attraction to readers. Fair-goers pick up on authenticity right away!
A book fair revolves around authors and the worlds that they create. People can order whatever they like online — but people still flock to book fairs everywhere around the world. And why? Because they want to participate in the social world of books. They want to meet the people who make books happen.
If you’re worried about having to manage a booth at a book fair alone, here’s a solution which might appeal: Companies like Outskirts Press send representatives to book fairs for you. We sponsor booths to feature self-published books at home and abroad. We pay careful attention to the best ways in which one can section off space and create a warm and welcoming atmosphere out of a fair or exhibition space. We advocate for your book and send all leads for interested buyers directly to you for follow-up.
You’re on the road to self-publishing, but that road sometimes seems more like a dirt track lost in a forest of wild ideas than a well-marked strip of asphalt. You’re carrying the one thing you can rely on to see you through–your work, and your work ethic–and you’re ready to take the next step. Which way do you turn? You’re surrounded by a plethora of advice: Get an agent! Purchase an ISBN! Launch a promotional campaign! And all of these suggestions have their merits, but you’re not quite sure your book is ready to meet the world. It’s time to take another look at your book–as a physical object, that is.
Presentation matters, and it matters a lot. Luckily, a whole slew of resources are available to help you whip up the perfect book jacket and interior page design. Here are a few thoughts to get you started:
Design with genre in mind. There are benefits to paying attention to the visual brand of your book’s genre. Think about it–we know almost immediately, instinctively, when we run across a book of crime fiction by its bold and blocky type-faced titles, or a book of post-apocalyptic literature by its distressed pages and fractured images. There are advantages to standing out as an exception, but every choice you make must be intentional and must be weighed against losing existing readers of your book’s genre.
Choose your typeface and images carefully. It goes without saying that you should choose images you own the rights to, or that fall under the Creative Commons license. But you should also be careful to choose each and every design element–typefaces included–based on its capacity to appeal to a large audience. Steer clear of fonts and images that feel amateurish!
Make it yours. One of the most common questions asked within the self-publishing community is: “Should I pay someone else to design my cover?” Ultimately, the answer is up to you; however, you should never underestimate the power of attraction that a professionally-designed cover will exert over potential readers. Paying someone doesn’t have to limit your creative control over the design, either: at Outskirts Press, you will be in constant communication with your design team!
Fresh eyes are vital. The best decision you can possibly make for your book, both in terms of appearance and content, is to have it professionally edited. No matter how many times you’ve read your own text, you’re always going to miss something, and readers notice both the most insignificant of errors and the beauty of a finely polished text. We all strive to avoid the former and ensure they notice the latter!
You don’t have to face the dirt track and the forest alone. Outskirts Press is on hand to provide you with all of the resources you need to put together a beautiful, perfectly crafted book that will stop new readers in their tracks. From cover to cover, page to page, and start to finish, our team of dedicated staff will help you take that next step!
Are you ready to self-publish?
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You can apply your $300 of “Mad Money” toward any optional production or marketing option we offer during the pre-production process. And with many of our optional services beginning at just $99, you can get quite a few! Apply it to options such as a Custom Cover, Cover Scribing, Editing, a Kindle Format, or choose from many others.
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“Outskirts Press made my dream of becoming a published writer come true. They have provided me support in every single way. They know what our needs are, and address them proficiently. Their support did not end when my book was published, but continues with the support of the marketing coach, who gives me valuable advice and guidance about what I should be doing, as well as how and when. I look forward to publishing with you again. I recommend you to all writers, especially international ones. You truly are the best publishers!”
Dina Al-Hidiq Zebib works in the field of education and professional development. She has a Bachelor’s degree in education, and a Master’s degree in clinical psychology. She loves working with people, helping children, and making a difference in the world. She is married and has two children.
During her childhood and young adulthood, intelligent and curious Sara is encouraged to explore who she is, and to pursue education and a career that will make the best use of her many gifts. The gift of true love comes to her unexpectedly, when she meets Hani, a young man who is her soul mate. Together they commit to a life together full of devotion…but Sara’s destiny takes an unexpected turn, throwing her into a cycle that she could never have imagined. With the assistance of a kind therapist, she begins to reflect back on the decisions that brought her where she is today…the crossroads that led to her destination. Will she be able to retrace her steps and salvage what she already had? Crossroads is an introspective, thought-provoking book that will resonate with every woman who has struggled to find her path in life.
Thousands of authors, booksellers, literary agents – and, of course, the book-buying public – gather annually at the Beijing International Book Fair.
The 20th annual Beijing International Book Fair (BIBF) kicked off today at the China International Exhibition Center. Today through August 29th, thousands of authors from around the world will gather at the fair to display their work. It’s also a one-of-a-kind opportunity to mix, mingle and network with booksellers, publisher, literary agents and other book-related professionals on the lookout for talent and compelling books.
No other country has experienced the growth in the world marketplace that China has, and that impact has been greatly felt in the publishing and bookselling world. Blossoming readership in China represents an enormous opportunity for authors to take advantage of the growing demand for book translations, and publishers are scrambling to feed the frenzy. There is surging consumer demand for all types of books, and getting your book in front of this potential market can have a tremendously positive effect on the success of your book.
With the 2015 event now it full swing, it’s too late to get in on BIBF for this year; however, registrations for the Beijing International Book Fair are currently being accepted for the 2016 event – why not plan ahead for an exciting international trip?
Outskirts Press published authors who are interested in participating in the fair next year can find details and ordering information in the Author’s Center (or find out how to save 25% on all four book fair events throughout the year with the Global Book Tour package).
It’s never too early to plan for a thrilling trip to market your book internationally. Let Outskirts Press get your tour of the 2016 Beijing International Book Fair in order for you, so you can get the word out!
Book marketing is one of the most important pieces of being a successful self-publishing author. Outskirts Press is an industry leader in providing post-publication support, products, and services to its growing family of published authors.
Your book is written. Your book is published. Now what? Our list of Top 10 Book Marketing Tactics can help you prioritize your book marketing efforts by providing you with excellent marketing and promotional tactics you should consider pursuing.
These are the marketing products and tactics determined to be most popular by our authors for the month of June 2014, listed below in alphabetical order:
Amazon Kindle Submission Service:Make your book available on Amazon’s Kindle ebook reading device. More formats on Amazon means more exposure on Amazon, and the Kindle is heavily promoted by Amazon.
Amazon Search Inside the Book:Amazon claims that books participating in this program enjoy “significant” sales improvement, on average, over books that do not.
Barnes & Noble NOOK Submission Service: Millions of books are available on Barnes & Noble’s NOOK. If your book isn’t one of them, you are missing out on tapping a very important, and growing, market of readers.
Barnes & Noble See Inside: Barnes & Noble’s answer to Amazon’s “Search Inside the Book” program. Books that participate in this program receive a “See Inside” icon next to their Barnes & Noble cover image, which invites potential customers to electronically “flip” through a small section of the book.
Beijing Book Fair:No other country has experienced the increase that China has on the world marketplace, and the readership in China represents an enormous opportunity. Get your book exposed at the largest and most popular industry book fair and publishing event in China.
Custom Press Release: Have our professional press release writer compose an original, unique press release for your book, submitted to you for your review/approval, and then distributed to our newswire service on your behalf.
Apple iPad/iPhone Standard Edition:Allows self-publishing authors to enter the ebook marketplace at significantly lower upfront cost with a no-hassle, standard iBookstore retail price of $9.99. It’s the simplest one-click solution for published authors to publish a book in Apple’s iBookstore.
Personal Marketing Assistant:Do you need help developing a book marketing plan? Arranging book signings? Establishing/developing your author platform? Hire your own Personal Marketing Assistant today!
Outskirts Press Published authors who are interested in any of these (or many of our other available services) can find further details and ordering information from the Marketing Options page of your author’s center.
Not yet published with Outskirts Press? Today is the perfect day to start and take advantage of our current publishing promotion.
If you’re on the fence about ebook publishing, this might be the year to pick a side. There are recent developments in the ebook publishing world that could be a boon for self-publishing authors who have taken advantage of the ongoing growth in that market.
Namely, Amazon is stepping up its game in 2014. The online marketplace and bookselling giant is dangling the proverbial carrot to book buyers with the introduction of new technology and the reintroduction of a popular e-reading device.
Here are a few developments at Amazon that may convince you to hop on the ebook bandwagon today:
The introduction of the Amazon 3D smartphone. We don’t toss around the term “game-changer” lightly, but the June 18 release of the as-yet-unnamed 3D Kindle phone could be just that. The early buzz is that the 3D interface is attractive and responsive, reportedly using face- and eye-tracking software to help readers navigate around the page.
The return of Amazon Kindle DX. The 9.7-inch E Ink reader is back and better than ever, boasting updated software and an attractive $199 price tag. The device includes WiFi and 3G connections, built-in stereo speakers and 3.5mm jack, and enough room to download up to 3,500 books.
Amazon Kindle Fire HDX. Pitted against the iPad Mini, this 8.9-inch tablet is a less expensive option than any Apple device at a paltry $379 and can do most of the same things. With the right apps, this so-called “productivity machine” not only displays ebooks beautifully, but also takes handwritten and typed notes, among other functions.
New and cheaper devices means more readers will join the ebook revolution, making the summer of 2014 the perfect time to get your book on the ebook market!
Ready to add a Kindle Edition for your book?
DEADLINE FOR BEIJING BOOK FAIR COMING UP!
Have you registered your book to be displayed at the famous Beijing Book Fair yet? If not, the deadline is creeping up.
The Beijing International Book Fair will be held August 27-31, 2014 at the Beijing Convention Center. By arranging exhibition through Outskirts Press, your book will receive valuable, face-out exposure on an exclusive shelf with 4 other Outskirts Press titles. A representative will be on-hand to personally answer questions about your book. Outskirts Press will provide the necessary copies of the book and all the necessary contact information for both the author and publisher. This way, interested parties can make further contact, during or after the fair. All inquiries Outskirts Press receives about your book will be forwarded directly to you for personal follow-up in a post-show wrap-up.
Time is running out, so register now. Space is limited and the show fills up quickly on a first-come, first served basis. The deadline for the 2014 Beijing Book Fair is Friday, June 27.
Click here to get more details or reserve your spot.
Bar none, the Frankfurt International Book Fair is the largest and most important book fair in the world. While some might top Frankfurt’s 250,000-plus attendance, the multi-hall, mile-long fairground in Frankfurt hosts the largest contingent of publishing professionals of any book fair anywhere.
The Frankfurt Book Fair is a meeting place for the industry’s experts: publishers, booksellers, agents, film producers and, of course, authors just like you. With more than 7,300 exhibitors from 100 countries, upward of 250,000 visitors and more than 10,000 journalists, it is the most important marketplace for books, media, rights and licenses worldwide.
The Frankfurt International Book Fair is held in mid-October annually at the Frankfurt Fair in Frankfurt, Germany. While it’s too late to get in on this year’s event, slated for October 9 through 13, we can help you get your existing and as-yet-unpublished books ready by next summer — plenty of time to take part in the 2014 Frankfurt International Book Fair!
Have you registered your book to be displayed at the famous Beijing Book Fair yet? If not, the deadline is this Friday, June 28.
No other country has experienced the increase that China has on the world marketplace, and the readership in China represents an enormous opportunity (and gap that needs to be filled) for translations and publishers seeking to feed the frenzy. There is surging consumer demand for all types of books at the Beijing Book Fair.
The Beijing International Book Fair will be held August 28 – September 2, 2012 at the Beijing Convention Center. By arranging exhibition through Outskirts Press, your book will receive valuable, face-out exposure on an exclusive shelf with 4 other Outskirts Press titles. A representative will be on-hand to personally answer questions about your book. Outskirts Press will provide the necessary copies of the book and all the necessary contact information for both the author and publisher. This way, interested parties can make further contact, during or after the fair. All inquiries Outskirts Press receives about your book will be forwarded directly to you for personal follow-up in a Post-Show wrap-up.
Time is running out, so register now. Space is limited and the show fills up quickly on a first-come, first served basis. The deadline for the 2013 Beijing Book Fair is this Friday, June 28.
Click here to get more details or reserve your spot.
P.S. You can save 25% on all four major international events, including Beijing, Frankfurt, London, and the Book Expo of America (BEA), with the Global Book Tour.
Book fairs are a great way to promote a book and to connect with publishing industry professionals. However, attending book fairs around the world can be time-consuming and expensive, unless an author can find a third party to exhibit their book for them and collect leads on their behalf.
Here are the top global book fairs self-publishing authors don’t want to miss:
1) Book Expo of America (BEA) Book Fair – This is the largest, most popular industry book fair and publishing event in the United States. Every year, more than 2,000 credentialed media personnel are in attendance along with over 100,000 international attendees, authors, publishers, agents and buyers.
2) London Book Fair – This book fair will help authors connect with over 23,000 publishing professionals from every point in the publishing supply chain. This is the largest, most popular industry book fair and publishing event in the UK.
3) Beijing Book Fair – This is the largest, most popular industry book fair and publishing event in China. No other country has experienced the increase that China has on the world marketplace, and the readership in China represents an enormous opportunity (and gap that needs to be filled) for translations and publishers seeking to feed the frenzy. There is surging consumer demand for all types of books.
4) Frankfurt Book Fair – This is the most popular book fair and publishing event in Germany. Participating books are exposed to over 250,000 visitors from around the world.
To assist self-publishing authors manage the logistics of exhibiting books at multiple book fairs around the globe, Outskirts Press offers book exhibition with the largest book fairs and events in the world. By arranging exhibition of a book through Outskirts Press, it will receive valuable, face-out exposure on a branded shelf with other titles. A representative will be on-hand to personally answer questions about the book and collect leads that occur at the event. All inquiries related to the book will be forwarded directly to the author for personal follow-up
“The cost of traveling to and attending book fairs around the globe can easily add up to several thousand dollars,” said Elise Connors, Manager of Author Support at Outskirts Press. “Third party book exhibition makes such massive exposure of an author’s book not only possible – but affordable.
To start exhibiting a book to potentially hundreds of thousands of readers and professionals around the world, visit http://outskirtspress.com/p/tourpackage now to order the Global Book Tour option securely and conveniently.
Simply put, no other country has experienced the increase that China has on the world marketplace, and the readership in China represents an enormous opportunity (and gap that needs to be filled) for translations and publishers seeking to feed the frenzy.
There is surging consumer demand for all types of books.
The Beijing Book Fair is a meeting place for the industry’s experts – publishers, booksellers, agents, film producers and authors. It is one of the most important marketplaces for books, media, rights and licenses worldwide.
The Beijing International Book Fair will be held in August 29 – September 2, 2012 at the China International Exhibition Center.
Want your book to be represented at one of the largest book fairs in the world?
You don’t have much time left. For Outskirts Press authors, space is limited quantities and fill up on a first-come, first served basis and only until this Friday, July 13.
Ah, spring! A time of renewal and promise – and promising book fairs!
Worldwide, spring book fairs are blooming like vibrant tulips in a fertile Dutch meadow. It’s a great time to plant the seeds for a spectacular season of promoting and selling your masterpiece on a global scale.
Although the deadline for the 2012 BEA event has passed, and the London Book Fair was held last week, there’s still time to get valuable exposure at two other very well-attended international fairs this year (or sign up to send your book jet-setting on a whirlwind world tour in 2013 – but more on that later.)
China is burgeoning in the publishing world marketplace, presenting an enormous opportunity for writers around the globe seeking to expand their books’ consumer appeal. Publishers catering to the Chinese market are scrambling to feed a growing hunger for translations of all types of books. Outskirts Press is assisting authors who wish to tap into the enormous potential by reserving display space at this exciting event through Outskirts Press.
Imagine getting your book before more than 250,000 ravenous readers and industry insiders. The Frankfurt Book Fair is the largest publishing industry event in the world. Foreign rights sales and distribution beyond the shores of America take center stage at this event. In fact, authors who register through Outskirts Press can expect to reach more than 50 percent more international publishers than at BEA or other fairs.
Each spring this event brings together more than 23,000 publishing professionals from every point in the publishing supply chain. The largest publishing industry event of its kind in the UK, and widely regarded as the most important, the London Book Fair is the ideal place to make a connection with industry professionals, including acquisitions agents, editors and those who are interested in international rights. The London Book Fair is held every year in April and Outskirts Press is making a showing again this year. Mark your calendar to register for the 2013 event.
United States — BEA
One of the largest of these events, the Book Expo America (BEA) trade show in New York City, attracts more than 100,000 international authors, publishers, agents and buyers and 2,000-plus media personnel from around the world. America’s largest writing/publishing trade show and event, takes place in the last week of May each year. While the attendance is international, the focus is distinctly American, with American books, publishers and authors receiving the main interest. It’s the perfect place to let your book shine, with help from Outskirts Press.
Global Book Tour
Why choose just one fair when you can easily get worldwide book exposure before hundreds of thousands of the world’s most prominent publishing movers and shakers, ravenous readers and opinion-shapers at all four major events? By registering for all four in one fell swoop through Outskirts Press, you’ll not only secure your spot in four of the most influential industry events but you’ll get that exposure at a discounted rate.
Exhibiting your book internationally through Outskirts Press means your book receives valuable, face-out exposure on an exclusive shelf with four other titles. A representative is on hand to personally answer event attendees’ questions about your book. Plus, interested parties such as agents, publishers and buyers can make further contact, during or after the fair. All inquiries about your book are forwarded directly to you for personal follow-up in a post-show wrap-up.