What Can a Book Fair Do For You?

What can a book fair do for you? There’s very little that they can’t do for you, really. They attract, quite literally, tens of thousands of highly passionate literary aficionados to further the art form that is the book. The London Book Fair alone attracts tens of thousands of attendees from over one hundred countries, and members of the media as well. Book fairs are positively packed with crowds of people determined to find new books to read and authors to follow. The book fair is a unique and unparalleled experience, and your self-publishing book belongs there.

It’s easy to think of book fairs as the stomping ground of the New York Times bestseller list, but they’re also for aspiring self-publishing authors, and the choice to include a book fair or two in your marketing plan may literally change your life … and sell a lot of books! Think about it: your book is a bonafide example of an author designing and creating and publishing exactly what he or she envisioned. Isn’t that exactly the sort of ethic and product that has a home at book fairs? Artistic integrity creates its own gravity, its own magnetic attraction to readers. Fair-goers pick up on authenticity right away!

A book fair revolves around authors and the worlds that they create. People can order whatever they like online — but people still flock to book fairs everywhere around the world. And why? Because they want to participate in the social world of books. They want to meet the people who make books happen.

If you’re worried about having to manage a booth at a book fair alone, here’s a solution which might appeal: Companies like Outskirts Press send representatives to book fairs for you. We sponsor booths to feature self-published books at home and abroad. We pay careful attention to the best ways in which one can section off space and create a warm and welcoming atmosphere out of a fair or exhibition space. We advocate for your book and send all leads for interested buyers directly to you for follow-up.

So, how do you make your book the star of the show? Good news, it’s easy! Log into your Publishing Center at www.outskirtspress.com and click on the Marketing Solutions menu. There, you’ll find a number of individual book fairs, such as Beijing or Frankfurt as well as a combination tour package. We have just the right way to help you take your book global!

Want to Submit Your Book to the London Book Fair? It’s Easy…

The London Book Fair: April 12 — 14

It’s time for the annual London Book Fair, where authors from all over the globe are showcasing their books and gaining valuable exposure among industry leaders. As the fastest-growing full-service self-publishing and book marketing company, Outskirts Press stays on top of industry happenings, and our representatives are in London representing our authors’ books right now!

If you want YOUR book to be represented in next year’s event, Outskirts Press can make it happen.

The London Book Fair is the largest and most popular industry book fair and publishing event in the UK, where authors can promote their books and their author brand, putting their work squarely in front of potential fans as well as key industry players.

Each year, the fair welcomes tens of thousands of attendees from all over the globe, including:

  • Literary agents/scouts — representing international authors and looking to sell/acquire rights to print, audio, and film/TV content
  • Publishers — ranging from small- to medium-sized publishers as well as the larger publishing houses, all conducting rights business, export, and national sales
  • Domestic booksellers — from both independent bookshops and the retail chains
  • Foreign booksellers — buying for their home markets
  • Library and Information Professionals — influencers and purchasers

If you want to give your work an incredible marketing boost without leaving the comfort of your own home, Outskirts Press will take care of all the details. When you arrange an exhibition through Outskirts Press, your book will receive priceless, face-out exposure on an exclusive shelf with four other Outskirts Press titles. A representative will be on hand to personally answer questions about your book.

Outskirts Press will provide the necessary copies of the book and all the contact information for both the author and publisher so that interested parties can make further contact during or after the fair. All inquiries Outskirts Press receives about your book will be forwarded directly to you for personal follow-up. After the fair has ended, you get a full report with all leads, pictures, and a summary of the happenings.

Take advantage of this amazing marketing opportunity! Space is limited, so don’t miss out on next year’s big event. Reserve your spot today.

And if you really want your book to go global, give it a boost in 2017 by showcasing it at four major international events — without ever leaving home. The Outskirts Press Global Book Tour package puts your book in front of industry leaders, literary agents, book buyers, and customers at FOUR major events: the London Book Fair, Book Expo America, the Beijing International Book Fair, and the Frankfurt Book Fair.

Outskirts Press handles all the details and represents you and your book at each event. Imagine having a personal assistant who can sell a potential buyer on your book halfway around the world!

Click here for details.

Essential Steps for connecting readers with your social media accounts

You already know the power of social media. You already know the convenience of sending your readers to your Author Webpage to purchase your book. Imagine the power if you combined the two. Our new Social Media Author Upgrade option does just that.

The Social Media Author Upgrade option gives you the ability to upgrade your Author Webpage to a version that is in Responsive Web Design (RWD). RWD means that your Webpage will look great regardless of the type of device the viewer is using, whether it be a desktop computer, tablet or smartphone. Your RWD Author Webpage will also include easy ordering links for your various formats – paperback, hardback, Kindle, Nook and iPad editions.

Here’s the best part! The newly designed Author Webpage will allow you to connect viewers of your Author Webpage with your various social media accounts. This means that everyone who views your Author Webpage will also be able to connect with you on your personal social media platforms such as Facebook, Twitter, Instagram, YouTube,  Pinterest and LinkedIn. And, as you know, the more your audience is able to connect with you, the greater the chances that they will buy your book!

Upgrade your Author Webpage today and get more social media exposure for your book!

Click to order

Quick Guide to the London Book Fair

It’s time for the annual London Book Fair! This year, the event takes place April 12-14, at Olympia, West London, and authors worldwide are making plans to showcase their books and gain valuable exposure. If you want YOUR book to be represented, Outskirts Press can make it happen.

The London Book Fair is the largest and most popular industry book fair and publishing event in the UK, where authors can promote their books and their author brand, putting their work squarely in front of potential fans as well as key industry players.

Each year, the fair welcomes tens of thousands of attendees from all over the globe, including:

  • Literary agents/scouts — representing international authors and looking to sell/acquire rights to print, audio, and film/TV content
  • Publishers — ranging from small- to medium-sized publishers as well as the larger publishing houses, all conducting rights business, export, and national sales
  • Domestic booksellers — from both independent bookshops and the retail chains
  • Foreign booksellers — buying for their home markets
  • Library and Information Professionals — influencers and purchasers

Not ready to jump on a plane and head to London? Don’t worry. Your book can make the trip without you.

If you want to give your book an incredible marketing boost without leaving the comfort of your own home, Outskirts Press will take care of all the details. When you arrange an exhibition through Outskirts Press, for only $399 your book will receive priceless, face-out exposure on an exclusive shelf with four other Outskirts Press titles. A representative will be on hand to personally answer questions about your book.

Outskirts Press will provide the necessary copies of the book and all the contact information for both the author and publisher so that interested parties can make further contact during or after the fair. All inquiries Outskirts Press receives about your book will be forwarded directly to you for personal follow-up. After the fair has ended, you get a full report with all leads, pictures, and a summary of the happenings.

Take advantage of this amazing marketing opportunity! Space is limited, so don’t miss the February 12 deadline — reserve your spot today and take your book global with Outskirts Press and the London Book Fair.

Are you ready to give your book an incredible marketing boost?

London Book Fair Starts Tomorrow in Its New Olympia Home!

The world-famous London Book Fair kicks off tomorrow and runs through April 16, welcoming more than 1,500 exhibitors, and tens of thousands of publishers, booksellers, literary agents, librarians, media and of course traditional and London Book Fair in Olympia, West Londonself-publishing authors to one of the largest publishing industry trade shows in the world. More than 100 countries are represented as attendees gather at the global marketplace, situated amidst famous London attractions that highlight the UK’s rich literary history and longstanding cultural ties to nearly all of near and far East Asia, Africa, Australia and New Zealand.

This year, the 44th year, the Fair returns to Olympia, West London. This location places all the action near the heart of Kensington, the seat of the Monarchy since 1689. When not hobnobbing with movers and shakers in the publishing industry, fair-goers will have access to all the fabulous historical sites, landmarks and unrivaled shopping opportunities the area affords. But the real appeal of the London Book Fair is the exposure that comes right to you in the spacious and bustling event space.

If you missed out this time around, don’t worry: There are plenty of other chances to gain valuable book fair exposure in exotic locales throughout the year (Bologna, Frankfurt, Beijing, New York and more). Talk with your Personal Marketing Assistant about a Global Book Tour through Outskirts Press to get in on the action in late 2015 and 2016.

Are you self-publishing a book and looking to market it during one or more international book fairs? Learn more about taking your work global with Outskirts Press!

Learn more about our Global Book Tour!

The Value of Book Fairs

When most of us think of book fairs, we tend to do so from the reader’s perspective. We imagine browsing the beautiful covers, flipping the crisp pages and, ultimately, taking home an armload of them for months of reading pleasure.

Book fairs are a boon for readers. Well, some of the same things that make book fairs beneficial for consumers also make them beneficial for you, the author, and you don’t even need to crisscross the country to get to them! Outskirts Press can get your book out and about for you (more on that in a bit).

Here are three valuable benefits you can reap through attendance at a big book fair:

  1. Exposure. Thousands of readers, agents and publishing industry pros – sometimes hundreds of thousands – attend the major book fairs in London, Frankfurt, Beijing and more. Even if someone doesn’t purchase your book the day of the fair, you gain exposure for your byline that can help you down the road.
  2. Sales. Odds are, however, you’ll make connections with many readers during these well-attended events. Any situation that puts you face to face with readers is an opportunity to sell.
  3. Real Connections. Readers and industry professionals who have no trouble deleting marketing emails or navigating away from a page are generally far more receptive when they meet the author or author representative in person. This personal connection is an opportunity to get them excited about your book in ways a summary or cover art cannot. Often, they generate word-of-mouth long after the fair is over.

If you’re new to book fairs, consider one (or all) of the following epic book events where Outskirts Press can represent you and your book:

  • LONDON BOOK FAIR – Capitalize by exposing your book to key industry contacts like acquisitions agents, editors and translation rights agents.
  • BOOK EXPO OF AMERICA (BEA) – Every year the BEA welcomes more than 100,000 international attendees, authors, publishers, agents and buyers.
  • BEIJING INTERNATIONAL BOOK FAIR – Readership in China represents an enormous opportunity (and gap that needs to be filled) for translations and publishers seeking to feed the frenzy.
  • FRANKFURT BOOK FAIR – Each year, nearly 10,000 publishing professionals and industry insiders converge on this event, which hosts approximately 50% more international publishers than BEA.

Take the plunge by getting your book in front of hundreds of thousands of curious eyes around the world via the Global Book Tour.

Click to order

TOP 10 DIAMOND BOOKS FROM OUTSKIRTS PRESS AUTHORS

Don’t Miss the London Book Fair!

The London Book Fair is right around the corner and you don’t want to miss this great opportunity to get in front of over 23,000 self-publishing professionals at the largest and most popular industry book fair and publishing event in the UK. The registration deadline is this Friday, February 6, 2015.

The London Book Fair is the ideal place to make a connection with industry professionals, including those who are interested in international rights. It is regarded by many as the most important spring publishing event and welcomes attendees from all over the globe. Capitalize by exposing your book to key industry contacts like acquisitions agents, editors, and translation rights agents.

Your book will receive valuable exposure with other Outskirts Press titles. A representative will be available to personally answer questions about your book. Outskirts Press will provide the necessary copies of the book and all the necessary contact information for both the author and publisher, so interested parties can make further contact, during or after the fair. All inquiries Outskirts Press receives about your book will be forwarded directly to you for personal follow-up.

Get started now!

Step 1) Click here to order

Step 2) Check out of your shopping cart by February 6, 2015 and your book is on its way to London.

It’s really that simple! Now is the time to reserve your spot. Space is limited and is available on a first-come, first-served basis.

Remember, you can save 25% on 4 major book events throughout the year (London, BEA, Beijing, Frankfurt) with our Global Book Tour marketing package.