4 Ways to Use Your E-book as a Marketing Tool

As an author, you have all of the advantages of digital publications at your fingertips–meaning that your book can be instantly downloadable as well as inexpensive to purchase. But once you have an e-book edition, how do you turn these valuable selling points into targeted and efficient self-promotion? Now you can get all the benefits of an e-book with the Elite E-book Package. For a limited time, get 10% off this beneficial package with the promo code: ELITESEPT14. Here are four ways in which you can get started.

  1. Contact new readers directly. One of the best features of an e-book is its
    “shareability.” Most eBook platforms, including Amazon’s Kindle store and Apple’s iBook store, include a whole host of sharing options to get authors started in contacting new readers directly from the book’s online listing. The more places your e-book is offered for sale, the more information you can provide your readers. Consider emailing your friends, family, and other contacts with publication announcements, promotional events, and discounts!
  2. Connect the dots to social media. Just as you can contact new readers directly from your e-book’s online listings, you can share your e-book across all social media platforms. Make sure that your followers on Facebook, Twitter, LinkedIn, Goodreads, Shelfari, and other social media platforms know about your book’s publication as an e-book, and provide them with easy access to its online listing(s) by providing links with every update. The more interconnected your social media platforms are, and the more often you update them, the easier it will be for readers to connect the dots all the way back to your book.
  3. Make sure it stands out. The e-book market is rapidly growing, and one of the side effects of this growth is that it’s becoming more difficult to sift through all of the e-books available in order to find the really good ones. Make sure your e-book has an edge over its competitors by curating its online presence carefully, especially its sales listings. Set up a blog where you can post making-of or behind-the-scenes updates and special content to generate buzz around your book. Do what it takes to make sure your book is both easy to find and memorable. The fact that your book is available for instant download across a variety of e-reading platforms is an instant selling point, so make it a feature of your campaign!
  4. Seek and generate reviews. Reviews are one of the most important ways in which you can create interest around your e-book, and because e-books are available for fast and easy distribution online, you can send free copies to potential reviewers–instantaneously. Also, other self-published and e-book authors will love you if you return the favor by offering to review their e-books. The e-book provides an excellent opportunity to expand your network of contacts–and the more contacts you develop, the more people will share and re-share your book, and the more new readers you will attract.

If you haven’t yet introduced your book into the electronic reading device world, now may be the right time to do so. Given the advantages that e-books offer to new readers, utilize these advantages to publish your book across a variety of e-reading platforms, including the Amazon Kindle, Barnes & Noble Nook, and Apple iPad.

Get started today with 10% off the Elite E-book Package! Click below to order and enter the promo code: ELITESEPT14.

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Congratulations to the 2013 Outskirts Press Best Book of the Year Winner and Finalists.

Every year, Outskirts Press recognizes the best books we publish with the annual CIPA EVVY Awards. Of these EVVY nominees, Outskirts Press selects the finalists for the Best Book of the Year Award. The following 4 books were the 2013 Finalists for the Outskirts Press Best Book of the Year Award. Congratulations to these well-deserved authors!

No Fear
Follow The Light
The Monster Monroe
The Southern Chapter of The Big Girl Panties Club

Congratulations to the 2013 Best Book of the Year winner, Lesha Fite (Acker) for her book “No Fear”. Lesha receives a $1,500 grand prize, an exclusive Best Book of the Year Award added to the book’s cover for all future printings, exclusive placement in our Best Book of the Year Pinterest Board, and much more! See details about “No Fear” and the Best Book of the Year winner: click here.


Outskirts Press Announces the Winner of the Free Apple iPad 2

In honor of its Facebook Page reaching 10,000 followers, Outskirts Press announces the winner of its Apple iPad Giveaway.

photo of i-PadAugust 20, 2013 – Outskirts Press, America’s fastest growing self-publishing and book marketing company, announced today the results of the random drawing from among its ten thousand Facebook followers at www.facebook.com/outskirtspress.

Congratulations to Herbert Brisbon of Baltimore, Maryland, who will be soon receiving a new Apple iPad 2, just for liking Outskirts Press on Facebook.

“We hope he will have many hours of reading pleasure from his new iPad,” said Outskirts Press Executive Vice President Kelly Schuknecht. “It’s just our special way of saying thank you to all of our enthusiastic followers for liking Outskirts Press on Facebook.”

The Apple iPad 2 comes with WiFi support, high-end gaming capabilities, surfing, camera, video calling, enhanced movie-watching and the best of all, the ability to read great books! Herbert is going to really enjoy this fabulous prize!

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Exclusive Outskirts Press announcements and giveaways through its social channels are just another way the self-publishing company helps keep its authors and social community united and engaged in the act of writing, reading and publishing. In fact, recently when its Facebook Page reached 4,000 followers Outskirts Press gave away an Amazon Kindle, and when it reached 5,000 Outskirts Press gave away a Barnes & Noble NOOK. The Apple iPad giveaway is in honor of the Outskirts Press Facebook Page reaching 10,000 followers this month!

As electronic reading devices continue to gain popularity with readers, Outskirts Press makes it easier than ever to publish a book on the Kindle, Nook and iPad, regardless of where an author’s book was published.

For more information about these services, visit http://outskirtspress.com/p/ebookpackage

About Outskirts Press, Inc.: Outskirts Press offers high-quality, full-service self-publishing and book marketing services for writers and professionals who are seeking a cost-effective, fast, and flexible way to publish and distribute their books worldwide while retaining 100% of their rights, 100% of their profits, and 100% of the creative control. http://www.outskirtspress.com.

5 Ways Marketing an Ebook is Like Marketing a Paperback

Creating a quality Electronic book requires many of the same things as a paperback or hardback: compelling cover art, reader-friendly formatting, and quality content. Not surprisingly, when it comes to marketing, ebooks and paperbacks also share many of the same tactics. When your book is available in multiple formats, you can often duplicate many of the same marketing tactics (just to different audiences) and get more bang for your buck!

To make the most of your marketing and sales efforts, approach each format on its own terms. Here are five ways for marketing your POD paperback (or hardback) and digital ebook edition(s) in an online world:

  1. Have a marketing plan. Book sales don’t “just happen” once you place your book on the market. Book marketing isn’t instinctive. Enlist the help of a book marketing expert to help you identify what strategies will suit you and your book best as you promote your publication for the greatest impact.
  2. Build an online presence. Set up professional social media accounts and blogs that are separate from your private accounts. These professional forums should focus on your writing – both your existing books and ongoing creative works. Contribute to these forums as often as possible (daily is best) and post on other writers’ blogs and social media forums as well (always including a subtle link back to your social media channels). This interaction builds relationships and sets you up as an authority whom readers will recognize and want to follow. If this sounds like a lot of work, don’t worry, we can help.
  3. Price appropriately. If you price a book too high, buyers will balk; price it too low and they’ll wonder what’s wrong with your book. You don’t want to undervalue your own work, naturally; however, you don’t want to price yourself out of the market, either. By finding the right balance – the right price – buyers will see that you’re confident in the quality of your product without overpricing it.
  4. Make it easy for people to buy. Readers don’t want to jump through hoops to buy books. One-click purchases and a variety of payment options encourage people to follow through in the buying process without backing out of it midway. Fortunately, online retailers such as Amazon and Apple make the buying process as easy as possible for POD paperbacks, hardbacks, and ebook versions alike.
  5. Dangle a “carrot” once in a while. A well-timed giveaway can do wonders for your book’s visibility. A limited-time-only free download leading up to Christmas could spur post-promo sales at the end of the year and beyond. If timed properly, you can get more out of those freebies than you give.

Many books require specific marketing plans to register the most success, so you may wish to work with an experienced book marketing advisor to help you tailor your marketing efforts to best suit your book and your goals for success. Reserve some time with your own Personal Marketing Assistant by clicking here.


25 percent off iPadYou can save 25% when you get the iPad/iPhone Premium Edition E-book option today. If you’ve been on the fence about starting (or completing) your e-book offerings, now is the time to take action.

Here’s what you get when you start publishing to the iBookstore today with this exclusive offering from Outskirts Press:

  • Greater exposure for your book.
  • 100% profits. Royalties are not split with Outskirts Press.
  • Full control over your retail price.
  • Your own Private Label Imprint and Bowker-Approved ISBN.
  • Publishing freedom and independence.

Are you ready to take advantage of this growing market? Click here to get started right away. Don’t forget to enter the promotion code: IPAD25PCT at checkout to take advantage of your 25% limited-time savings!

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“My whole experience with Outskirts Press was outstanding. From the time I first submitted my children’s story book for publication, a team of specialists guided me through the entire process of publishing Fritzi Finds a New Home. As a novice writer, I knew almost nothing about the publishing procedures. I had many questions, which they answered quickly and they patiently helped me to overcome my hesitancy and maintain enthusiasm. I am very happy with the book.”

Nellie Branan’s story is based on a real dog who came to their house as a forlorn, bedraggled stray with soulful eyes begging for someone to love him. She and her husband considered Fritzi a special blessing because he gave them unconditional love and loyalty. The pleasure he brought to their lives filled a void that they had not known existed. Nellie is a retired English teacher and her husband, Bud, a retired mechanic. They live in rural Ohio and their lives revolve around home and an extensive family.

Abandoned and afraid, Fritzi searches for a new home. Left alone in the deep woods, Fritzi realizes that no one will be coming to rescue him. He is terrified by a violent thunderstorm and becomes truly lost. He then determines to find his own way out of the woods and to search for a new home. Chased, attacked, and rejected time and again on his long journey, Fritzi is injured and tired and hungry. But he continues on, bravely clinging to the hope of finding a new home where someone will welcome him and he can feel safe.

Nellie Branan, author of Fritzi Finds a New Home

Top 10 Self-Publishing Book Marketing Tactics for July 2013

Book marketing is one of the most important pieces of being a successful self-publishing author. Outskirts Press is an industry leader in providing post-publication support, products, and services to its growing family of published authors.

Your book is written. Your book is published. Now what? Our list of Top 10 Book Marketing Tactics can help you prioritize your book marketing efforts by providing you with excellent marketing and promotional tactics you should consider pursuing.

These are the marketing products and tactics determined to be most popular by our authors for the month of July 2013, listed below in alphabetical order:

Amazon Extreme Package: Save 25% on 3 of our marketing services focused on Amazon.com. This package includes a Kindle Edition of your book, participation in the Amazon Search Inside the Book and Amazon Cover Enhancement.
Amazon Kindle Submission Service:  Make your book available on Amazon’s Kindle ebook reading device. More formats on Amazon means more exposure on Amazon, and the Kindle is heavily promoted by Amazon.

Amazon Search Inside the Book: Amazon claims that books participating in this program enjoy “significant” sales improvement, on average, over books that do not.
Barnes & Noble NOOK Submission Service:  Millions of books are available on Barnes & Noble’s NOOK. If your book isn’t one of them, you are missing out on tapping a very important, and growing, market of readers.
Barnes & Noble See Inside:  Barnes & Noble’s answer to Amazon’s “Search Inside the Book” program. Books that participate in this program receive a “See Inside” icon next to their Barnes & Noble cover image, which invites potential customers to electronically “flip” through a small section of the book.
Custom Press Release:  Have our professional press release writer compose an original, unique press release for your book, submitted to you for your review/approval, and then distributed to our newswire service on your behalf.
Elite E-Book Package Elite E-Book Package: Combine the 3 most popular electronic edition submissions. This package includes formatting and distribution of an Amazon Kindle Edition, an Apple iPad/iPhone Edition, and a Barnes and Noble Nook Edition of your book.
Personal Marketing Assistant: Do you need help developing a book marketing plan? Arranging book signings? Establishing/developing your author platform? Hire your own Personal Marketing Assistant today!
PR Publicist Campaign: Imagine having a publicist handle your custom press release distribution with targeted distribution and phone call follow-up? Imagine receiving the media leads personally and a clipping service that notifies you whenever your book is mentioned on the Internet.
Video Book Tour: Gain an edge in visibility for your book. When you can’t travel from place to place, a Virtual Book Tour ensures that you and your book are still making “appearances” on the blogosphere and social networking sites.

Outskirts Press Published authors who are interested in any of these (or many of our other available services) can find further details and ordering information from the Marketing Options page of your author’s center.

Not yet published with Outskirts Press? Today is the perfect day to start and take advantage of our current publishing promotion…

Start Self-Publishing Now!