Amazon Featured Book-of-the-Week

Here’s this week’s Featured Book-of-the-Week available now on Amazon.com!


Fritzi Finds a New Home

by Nellie Branan

(5 Stars – 6 Customer Reviews)

Price: $13.95

Nellie Branan’s “Fritzi Finds a New Home.” Abandoned and afraid, Fritzi searches for a new home and realizes that no one will be coming to rescue him. He is terrified by a violent thunderstorm and becomes truly lost. He then determines to find his own way out of the woods and to search for a new home.

Please note that product prices and availability are subject to change. Prices and availability were accurate at the time of this posting; however, they may differ from those you see when you visit Amazon.com.© Amazon.com, Inc. or its affiliates. All rights reserved. Amazon, Amazon.com, the Amazon.com logo, and 1-Click are registered trademarks of Amazon.com, Inc. or its affiliates. Amazon.com, 410 Terry Avenue N., Seattle, WA 98109-5210.

5 Ways Marketing an Ebook is Like Marketing a Paperback

Creating a quality Electronic book requires many of the same things as a paperback or hardback: compelling cover art, reader-friendly formatting, and quality content. Not surprisingly, when it comes to marketing, ebooks and paperbacks also share many of the same tactics. When your book is available in multiple formats, you can often duplicate many of the same marketing tactics (just to different audiences) and get more bang for your buck!

To make the most of your marketing and sales efforts, approach each format on its own terms. Here are five ways for marketing your POD paperback (or hardback) and digital ebook edition(s) in an online world:

  1. Have a marketing plan. Book sales don’t “just happen” once you place your book on the market. Book marketing isn’t instinctive. Enlist the help of a book marketing expert to help you identify what strategies will suit you and your book best as you promote your publication for the greatest impact.
  2. Build an online presence. Set up professional social media accounts and blogs that are separate from your private accounts. These professional forums should focus on your writing – both your existing books and ongoing creative works. Contribute to these forums as often as possible (daily is best) and post on other writers’ blogs and social media forums as well (always including a subtle link back to your social media channels). This interaction builds relationships and sets you up as an authority whom readers will recognize and want to follow. If this sounds like a lot of work, don’t worry, we can help.
  3. Price appropriately. If you price a book too high, buyers will balk; price it too low and they’ll wonder what’s wrong with your book. You don’t want to undervalue your own work, naturally; however, you don’t want to price yourself out of the market, either. By finding the right balance – the right price – buyers will see that you’re confident in the quality of your product without overpricing it.
  4. Make it easy for people to buy. Readers don’t want to jump through hoops to buy books. One-click purchases and a variety of payment options encourage people to follow through in the buying process without backing out of it midway. Fortunately, online retailers such as Amazon and Apple make the buying process as easy as possible for POD paperbacks, hardbacks, and ebook versions alike.
  5. Dangle a “carrot” once in a while. A well-timed giveaway can do wonders for your book’s visibility. A limited-time-only free download leading up to Christmas could spur post-promo sales at the end of the year and beyond. If timed properly, you can get more out of those freebies than you give.

Many books require specific marketing plans to register the most success, so you may wish to work with an experienced book marketing advisor to help you tailor your marketing efforts to best suit your book and your goals for success. Reserve some time with your own Personal Marketing Assistant by clicking here.

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25 percent off iPadYou can save 25% when you get the iPad/iPhone Premium Edition E-book option today. If you’ve been on the fence about starting (or completing) your e-book offerings, now is the time to take action.

Here’s what you get when you start publishing to the iBookstore today with this exclusive offering from Outskirts Press:

  • Greater exposure for your book.
  • 100% profits. Royalties are not split with Outskirts Press.
  • Full control over your retail price.
  • Your own Private Label Imprint and Bowker-Approved ISBN.
  • Publishing freedom and independence.

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TOP 10 DIAMOND BOOKS FROM OUTSKIRTS PRESS AUTHORS
TOP 5 PUBLISHING HEADLINES
AUTHOR SPOTLIGHT & SUCCESS STORY

“My whole experience with Outskirts Press was outstanding. From the time I first submitted my children’s story book for publication, a team of specialists guided me through the entire process of publishing Fritzi Finds a New Home. As a novice writer, I knew almost nothing about the publishing procedures. I had many questions, which they answered quickly and they patiently helped me to overcome my hesitancy and maintain enthusiasm. I am very happy with the book.”

Nellie Branan’s story is based on a real dog who came to their house as a forlorn, bedraggled stray with soulful eyes begging for someone to love him. She and her husband considered Fritzi a special blessing because he gave them unconditional love and loyalty. The pleasure he brought to their lives filled a void that they had not known existed. Nellie is a retired English teacher and her husband, Bud, a retired mechanic. They live in rural Ohio and their lives revolve around home and an extensive family.

Abandoned and afraid, Fritzi searches for a new home. Left alone in the deep woods, Fritzi realizes that no one will be coming to rescue him. He is terrified by a violent thunderstorm and becomes truly lost. He then determines to find his own way out of the woods and to search for a new home. Chased, attacked, and rejected time and again on his long journey, Fritzi is injured and tired and hungry. But he continues on, bravely clinging to the hope of finding a new home where someone will welcome him and he can feel safe.

Nellie Branan, author of Fritzi Finds a New Home

The Self-Publishing Debate Continues: Hardcopy vs. Electronic Books

It’s doubtful that the debate over the merits of hardcopy books versus ebooks will be settled anytime soon. It’s safe to say that right now, there’s plenty of room for both in the bookselling market – and plenty reason for new authors to take advantage of the strengths in both formats.

We’ve broken down a few of the primary features of both formats into a simple comparison of the advantage of each:

Security vs. Easy Updates:

Many authors are hesitant to rely solely on electronic files of their creations. You never know when a computer could go down or a file could get corrupted. You’ll be glad at those times that you have a hard copy to refer to! But don’t shun electronic books altogether: When you want to release an updated or enhanced version of your novel, an ebook version gives your fans instant access to new, juicy material.

Last-Minute Personal Sales vs. Instant Downloads:

Chances are, your book will come up in conversation more often than you expect. Rather than hope your new friend will remember your book title long enough to order the electronic version, keep hardcopies ready to accommodate unexpected sales opportunities. However, for those social media and email communications, a link to your ebook gets your work instantly into the hands of people all around the globe.

Keepsake-Worthy vs. Sharable:

Hardcopies provide a tangible memento of your accomplishment as an author, and they make great gifts for family members and friends. Then again, having an ebook version allows you to instantly pass along promotional copies to editors, reviewers and even movie producers without having to ship a copy that could take days to reach its intended target. That instantaneous access means your ideas get into the right hands while they’re still fresh in someone’s mind.

Satisfying to the Senses vs. Environmentally Friendly:

To a book lover, here’s nothing more satisfying than the crisp feel and woody smell of a newly minted book. It enhances the reading experience in ways that ebook readers sometimes can’t. On the other hand, many eco-conscious readers love the idea that they can continue to enjoy their love affair with books without sacrificing a tree.

In a recent survey by the Codex Group, 97% of people who read ebooks said that they were still wedded to print, and only 3% of frequent book buyers read only digital.

Clearly, there’s a distinct place for both hardcopy books and ebooks, and it’s wise to have each at your disposal at all times.

Fortunately, Outskirts Press can help you publish in all manner of convenient formats with worldwide distribution, including print-on-demand paperbacks, hardbacks, Kindle ebooks, Apple iBooks, Espresso Book Machine, and others.

Get a FREE Kindle Edition ($200 value) when you start publishing today.


Jump-start your marketing efforts into today’s electronic world with a FREE Kindle edition of your self-published book! Start today with the promotion code below!

Make your book available on Amazon’s Kindle e-book reading device. More formats on Amazon means more exposure on Amazon, and the Kindle is heavily promoted by Amazon. Only books that have been submitted to the Amazon Kindle in the required format are available for Kindle readers to purchase and enjoy.

This valuable, popular option is now FREE for authors who start publishing today. If you start right now and choose to publish with our industry-leading Diamond publishing service or our full-color Pearl publishing service, you will receive a FREE Amazon Kindle e-book edition at the time of publication.

Enter the promotion code FREEKINDLE2013 when checking out of your shopping cart while purchasing the popular Diamond package or the full color Pearl publishing package.

In addition to receiving 10% off, you’ll also receive the following with your Diamond package:

  • Standard Press Release. $99 value included free when you order your Diamond publishing service today.
  • Audio Excerpt. $99 value included free with your Diamond order today and a great way to share your voice with your readers, literally!
  • E-Book Edition (pdf). $99 value included free with your Diamond publishing service.
  • Cover Image. $99 value included free and a great way to enhance your cover.
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All in all, you’re looking at over $700 of free stuff in August!

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TOP 5 PUBLISHING HEADLINES
AUTHOR SPOTLIGHT & SUCCESS STORY


My whole experience with Outskirts Press was outstanding. From the time I first submitted my children’s story book for publication, a team of specialists guided me through the entire process of publishing Fritzi Finds a New Home. As a novice writer, I knew almost nothing about the publishing procedures. I had many questions, which they answered quickly and they patiently helped me to overcome my hesitancy and maintain enthusiasm. I am very happy with the book.

Nellie Branan’s story is based on a real dog who came to their house as a forlorn, bedraggled stray with soulful eyes begging for someone to love him. She and her husband considered Fritzi a special blessing because he gave them unconditional love and loyalty. The pleasure he brought to their lives filled a void that they had not known existed. Nellie is a retired English teacher and her husband, Bud, a retired mechanic. They live in rural Ohio and their lives revolve around home and an extensive family.

Abandoned and afraid, Fritzi searches for a new home. Left alone in the deep woods, Fritzi realizes that no one will be coming to rescue him. He is terrified by a violent thunderstorm and becomes truly lost. He then determines to find his own way out of the woods and to search for a new home. Chased, attacked, and rejected time and again on his long journey, Fritzi is injured and tired and hungry. But he continues on, bravely clinging to the hope of finding a new home where someone will welcome him and he can feel safe.

– Nellie Branan, author of Fritzi Finds a New Home