Video Can be Worth a Thousand Words

With the emergence of YouTube and other video websites, in many ways social media has become a largely video-centric world. Consumers of news, pop culture, marketing and other information, it seems, are digesting more of that information in video format. For self-publishing authors, it’s never been more important!

That’s not to say the written word is dying out – books do, and will, remain a popular form of entertainment – but Internet users looking for a quick bite of magazine-style information are turning to video in greater numbers. Videos offer a number of advantages over the printed word to both the communicator and the consumer.

Consider this: It is fairly easy for a reader to glance over a page and skip to passages they wish to read, possibly ignoring other vital information in the process. That’s less likely to happen with video, which disseminates information in a linear fashion and often in an entertaining way, making viewers less likely to skip around. With video, the communicator has the power to control what information the consumer gets, and when. That’s a powerful tool!

Simply add this option to your shopping cart and when you check out, Outskirts Press will handle the rest! Once your video is completed, we will help you kick off your video marketing efforts by distributing it to YouTube, Facebook, Twitter and a number of other popular video sites.

You can save 25% every day on our popular Book Blast bundle which includes five of our most popular marketing services, including a Book Video!

Make Your Book Marketing Budget Go Further: Get $100 Off Outskirts Press Book Blast

The Outskirts Press Book Blast is a bargain any time, but now it’s an even better deal. For the month of June, Outskirts Press authors get $100 off an already affordable book marketing campaign package! Just use the promotion code BKBLAST100 at checkout.

The Outskirts Press Book Blast includes five of our most popular book marketing options, including a Custom Press Release, PR Publicist Campaign, Book Review Submission Service, Book Video with social network distribution, and 5 hours with the Personal Marketing Assistant.

1. Custom Press Release

The custom, professionally-written press release combines information solicited from the author with the professional expertise of our PR writer for a unique, custom release that is focused on the uniqueness of your book. As the author, you will receive a copy for your records or to further refine and then our News Wire distribution kicks in.

Through distribution, your custom press release is:

  • electronically distributed to a database of approximately 100,000 media contacts, newsrooms, industry analysts and freelance writers who receive daily email listings of press releases that match their filter criteria. In the publishing category these include newspapers (Wall Street Journal, New York Times, and USA Today, for example.), magazines (Foreword, Publisher’s Weekly, etc.), and applicable websites and ezines
  • posted to syndicated news feeds on other websites through our XML/RSS news feed. Adding this news feed increases exposure to your press release.
  • optimized for search engine indexing.

2. PR Publicist Campaign

With the PR Publicist Campaign, a publicist will handle further press release distribution of your custom-written press release with additional, targeted distribution and follow-up phone calls to key leads.

We will email your custom release directly to book reviewers and editors in print, radio, television, trades, ezines, syndicates and wires locally, regionally and nationwide. This additional distribution circuit is exclusively available through the PR Publicist Campaign, and consists of over 21,000 national media contacts. Applicable trade publications selected for your subject are included free of charge. Then, we will send you every single media lead that results from your publicist campaign.


3. 60-Second Book Video Trailer and Digital Viral Distribution

The Book Video Trailer is like a movie trailer for your book. With this service, you enjoy several benefits:

  • Music, text, video — we handle the entire production for you.
  • You take a look at the first version and make revisions.
  • We modify the video once to your specs for the final version,
  • Final length is 1 minute for optimal online video sharing.
  • We send you the 6mb video file via email.
  • Now you have a Book Video to use in any/all of your marketing efforts, however you want.

We also upload your video to popular social networking websites, perfect for enhancing search engine optimization for keyword searches of your name and book title. Successful viral marketing efforts begin at all the sites where we distribute your video, including:

  • Yahoo! Video
  • MySpace
  • Daily Motion
  • Twitter
  • Metacafe
  • Blip.tv
  • and more

Our book videos are unlike any other book videos available, featuring Hollywood-style production values and a cutting-edge look and feel. Take a look at a sample of our new and improved Book Video Trailers with enhanced online network distribution that includes Twitter and Facebook!


4. Book Review Submission

With the Book Review Submission Service you send us 10 copies of your book, and we administer the submission of your book to book reviewers who, in our experience, have demonstrated a tendency to review alternatively published and self-published books. Included with the promotional copy of your book is a professional cover letter designed to grab the attention of book reviewers.

While no one — neither the author nor Outskirts Press can guarantee a review or a glowing endorsement — positive reviews on popular websites and blogs or within popular journals can improve sales and lead to the word-of-mouth that can drive sales.


5. Personal Marketing Assistant

A Personal Marketing Assistant can help you with more personal and specific marketing needs focusing solely on your unique book and “platform” as an author. You will get a 5-hour block of time to consult with your assistant and figure out how to successfully market your book. There are many things your Personal Marketing Assistant can help you with:

  • PR Publicist Campaign lead follow-up
  • Suggesting advertising venues for your book and placing those ads for you
  • Calling bookstores in your area to pitch your book and/or arrange book signings
  • and much more

Order Now

5 Steps to Successfully Launching Your Book

Outskirts Press, the fastest growing self-publishing and book marketing company, announced today the availability to all authors of their exclusive Book Blast Package, a book promotion Tour de Force that combines their five most popular book marketing services at a twenty-five percent savings.  

“Thank you and your staff for developing this vital marketing tool for your authors. As Writing as a Small Business stresses, a web presence is vital and the wave of the future for marketing and selling books. You all proved it.” said Nash Black, author of Writing as a Small Business.

Here are five steps to successfully launching your book:

  1. Have a press release written and distributed by a professional writer.
  2. Send your press release to industry contacts. Follow up with phone calls as appropriate.
  3. Create a sixty second (or less) video trailer for your book and distribute it through online social networks.
  4. Find book reviewers who are committed to providing quality and honest reviews for self-published titles. Submit your book to at least ten of them.
  5. Hire a book marketing consultant to help you with the tasks you may not be feel comfortable working on yourself (i.e. developing a marketing plan, setting up book signings, etc.).

Previously, all of these services had to be ordered separately, but now all of them can be purchased together in a cost-effective package that “makes sense” of book marketing for self-publishing authors.

“With one easy order, any author can now save money and get the promotion of his or her book off to an explosive start,” said Outskirts Press Manager of Author Support, Elise Connors.

The Outskirts Press Book Blast Package is now available for all authors through the self-publisher’s web site www.outskirtspress.com/p/bookblast

Self-Publishing Book Spotlight: Once More Into the Breach by Mark Brian Swart

Self publishing a book is an exciting undertaking. Because we understand the dedication that is required to write a quality book, we like to feature our top authors each week so that you can get to know a little bit more about them and their book. This week, we are featuring Mark Brian Swart’s Once More Into the Breach.

In his latest book, self-publishing Outskirts Press author, Mark Brian Swart, shows that he knows that reenacting is not just what you see on TV. It’s a reality all its own: a combination of high emotions, glowing triumphs, tremendous satisfaction, robust humor, always unbeatable camaraderie, and occasionally even a heartache or two. Most reenactors are superb historians, good friends, and excellent “Pards” – even though every once in a while there’s a moron or a bonehead in the crowd.

Just like real life.

Once More Into The Breach lays out – with no strings pulled – the Full Monty of Civil War reenacting so that the reader can find out the actual real-life story behind today’s reenacting of the War of the Rebellion. Becoming a Civil War reenactor begins with a little money, a love for history and a calling to preserve it, and finding a club that will take a “Fresh Fish” into its fold. After that, those that do all the “right stuff” are very successful and have one helluva great time. Those that do the “wrong stuff” get awfully lonely out there.

Once More Into The Breach takes the reader through the whole chronicle of how Civil War reenactors keep history alive, how they learn and teach the lessons of the past (and why!), how they have so much fun with some of the finest folks in the world, and the cherished memories that they acquire in the pursuit of preserving one of the most incredible events in American History.

And it’s a whole lot better than what you sometimes get out there in the other “real life.”


ABOUT THE AUTHOR:

Mark Brian Swart has always enjoyed history. He discovered reenacting back in 1998 when he began to explore “Living History” as a Civil War soldier. He began keeping a diary in his second year of reenacting and his thoughtful, amusing and candid comments were the catalyst for ONCE MORE INTO THE BREACH. Mark has realized that too little is known about Civil War reenacting, or about those who give so much and work so hard at it – both to Preserve History and to Honor the Brave Americans who gave their lives during its Creation. His book has been written to fill that gap.

For more information or to contact the author, visit www.outskirtspress.com/oncemoreintothebreach.

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This author purchased the Book Blast package, saving 25% on 5 powerful marketing services to blast the book into the stratosphere! The Book Blast package includes the following options: Custom Press Release, PR Publicist Campaign, Book Review Submission Service, Book Video (shown above) and Personal Marketing Assistant. Outskirts Press authors can easily and conveniently add this package at any time from the Marketing Options screen of the Publishing Center.

Are you self publishing a book and looking to receive
marketing support and services like this?

Start Publishing

Meet Margaret, Outskirts Press Personal Marketing Assistant

Successfully marketing a book can be a lot of work. A Personal Marketing Assistant (PMA) is ideal for authors who want marketing assistance that is personal and specific.

Some things your PMA can assist you with include:

  • Soliciting book reviews
  • Contacting local bookstores
  • Completing the verbiage on an author’s webpage
  • Improving your Amazon tactics
  • Scheduling/coordinating book signings
  • And much more!
These services are available to both Outskirts Press published authors and authors that have published their books elsewhere.

Meet one of the Outskirts Press Personal Marketing Assistants:

MargaretFMargaret has been providing Personal Marketing Assistant services for Outskirts Press since December 2010. She has 12 years of marketing and communications experience with diverse organizations and individuals. She consults with several businesses on marketing, operations, and research.

Born and raised in Columbia, South Carolina, she earned a BA from the University of Virginia, a Masters in Mass Communications from the University of South Carolina, and a Masters in Business Administration from Vanderbilt University.

Margaret currently lives in Denver, Colorado and enjoys hiking and camping on the weekends, exploring new restaurants, and traveling to unexpected places.

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Testimonial from Eden Sterlington, author of SatisFillment:

“Margaret Foster is a professional, thorough, and knowledgeable Personal Marketing Assistant. The marketing plan she put together for me yielded immediate and measurable results. I will definitely be buying more time with her. She’s the real deal.”

 

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The Personal Marketing Assistant is available as an a-la-carte option or as part of the Book Blast package where authors can save 25% on 5 powerful marketing services to blast their book into the stratosphere! Outskirts Press authors can easily and conveniently add the Personal Marketing Assistant option or the Book Blast package at any time from the Marketing Options screen of the Publishing Center.

Outskirts Press has a team of Personal Marketing Assistants ready to help you in your book promotion efforts today!

Ready to get published and start receiving
marketing support and services like this?

Self-Publishing Book Spotlight: Murder by Another Name by Jo Stone

Self publishing a book is an exciting undertaking. Because we understand the dedication that is required to write a quality book, we like to feature our top authors each week so that you can get to know a little bit more about them and their book. This week, we are featuring Jo Stone’s Murder by Another Name.

In her latest book, self-publishing Outskirts Press author, Jo Stone, uses her experience trying silicone gel breast implant cases to provide palpable reality to her novel’s courtroom suspense.

Pamela Lawson just wants her figure back after childbirth.  A plastic surgeon and the industry spokesman for the new Mammselle foam coated implant, Dr. Dan MacNamara is sure the Mammselle implant is perfect for his patient, but neither he nor Pamela know that the manufacturer has concealed the results of secret internal studies that show all animals they tested have developed liver cancer.

Sherri Barker, a detail person for the manufacturer and Dr. MacNamara’s mistress, has just delivered to MacNamara the details of these studies when she is killed by a car bomb, and soon Dr. MacNamara’s life is also in danger from assassins hired by the silicone manufacturer and one of its corporate cohorts.  Meanwhile a television reporter and an FDA investigator are preparing to air a special on the new implants.

Denver trial lawyer Janet Stephenson must navigate the minefields of corporate machination and attempted murder while trying to bring a grand jury indictment against the manufacturer for her client Pamela Lawson, now awaiting a liver transplant for her liver cancer.  The worlds of criminal and civil law merge within the thrilling legal twists and turns of the ensuing courtroom drama as Janet seeks justice for the lives lost or ruined by corporate greed.


ABOUT THE AUTHOR:

A native of Colorado, Jo Stone is an attorney who has tried many silicone gel breast implant cases and has been involved in all of the excitement surrounding the complicated preparation and trial of those cases. This wife and mother of four is also a college professor who has taught English literature, Humanities, Business and Law courses throughout her legal career Jo attended the University of Colorado at Boulder where she earned B.A. and M.A. in English literature and Juris Doctorate degrees.

For more information or to contact the author, visit www.outskirtspress.com/murderbyanothername.

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This author purchased the Book Blast package, saving 25% on 5 powerful marketing services to blast the book into the stratosphere! The Book Blast package includes the following options: Custom Press Release, PR Publicist Campaign, Book Review Submission Service, Book Video (shown above) and Personal Marketing Assistant. Outskirts Press authors can easily and conveniently add this package at any time from the Marketing Options screen of the Publishing Center.

Are you self publishing a book and looking to receive
marketing support and services like this?

Start Publishing

Self-Publishing Book Spotlight: The Dynamics to Speak with Care by Eladio Pasqual Ph.D.

Self publishing a book is an exciting undertaking. Because we understand the dedication that is required to write a quality book, we like to feature our top authors each week so that you can get to know a little bit more about them and their book. This week, we are featuring Eladio Pasqual’s The Dynamics to Speak with Care.

In his latest book, self-publishing Outskirts Press author, Dr. Eladio Pasqual, addresses both parents and professionals — giving them the actual steps necessary to actually assist others through communication alone.

Dr. Pasqual uses his long and successful experience as a crisis intervention professional to share with his readers the communication skills he has learned which help create smoother, more enjoyable and more efficient offices, homes and classrooms. By focusing on fairness and care as the foundations to good communication, the author offers a clear and easy to understand primer for improved communication skills.

The Dynamics to Speak with Care teaches:

  • How to assist people to overcome the anxiety caused by school pressure, work issues or family situations
  • How to reach out successfully to people by listening, responding and asking questions
  • How to lend empathy and support while also providing useful help
  • How to avoid the common phrases and tactics that inhibit effective communication when trying to help someone through a problem
  • How to use effective problem solving techniques to help resolve nearly any problem

With this new guidebook Dr. Eladio is able to help everyone learn how to more effectively interact with their fellow men and thereby achieve the satisfaction of more harmonious relationships in schools, in businesses and in the home.

ABOUT THE AUTHOR:

Dr. Eladio Pasqual is the editor of Faith against Arms, a political evolution of the events since 9/11. Dr. Pasqual has a long history of caring for people, including working with crisis-intervention programs related to earthquakes, mudslides and fires. Dr. Pasqual lives in Fremont, Calif.

For more information or to contact the author, visit www.outskirtspress.com/thedynamicstospeakwithcare.

This author purchased the Book Blast package, saving 25% on 5 powerful marketing services to blast the book into the stratosphere! The Book Blast package includes the following options: Custom Press Release, PR Publicist Campaign, Book Review Submission Service, Book Video (shown above) and Personal Marketing Assistant. Outskirts Press authors can easily and conveniently add this package at any time from the Marketing Options screen of the Publishing Center.

Are you self publishing a book and looking to receive
marketing support and services like this?

Start Publishing