Tag: bookmarks

marketing promotions

10 Reasons to Customize Your Marketing Materials this July

Join Outskirts Press in celebrating our very own “Customized Marketing Month” this July with 10 great reasons to create personally-branded promotional materials to help you market your book with professionalism and success.

1. Every author needs a business card to include in press kits and at author events. What better way to promote your book and yourself at the same time than with professionally designed and personally branded business cards that feature your book’s cover on one side and your contact/sales information on the other?
2. Custom bookmarks are a wonderful promotional item to pass out because people rarely throw them away; they actually keep them, use them, and see them over and over! Take advantage of that marketing opportunity by ensuring that those promotional bookmarks promote your book in a customized and professionally-branded way.
3. Posters serve two unique purposes that other promotional materials cannot. They’re great for book signings and other events where you need some large presentation pieces framed upon your table or hanging from your “space” to draw attention to your book. Additionally, posters are great for framing and hanging on the wall in your home and/or office. Between a framed movie poster and a framed poster of your own book cover, we know which we would recommend for available wall space. Talk about motivational!
4. Postcards are the most effective direct mail piece because they require a lower postage rate, offer a high-quality presentation of your cover, and contain book and ordering information on the reverse side, all presented in a customized promotional way that everybody is already accustomed to receiving in the mail.
5. If you have a professionally designed custom cover (and if you received one with Outskirts Press, we’re already betting that you do), customized promotional materials offer a beautiful way to showcase your book’s artistry in a variety of highly-effective ways.
6. To celebrate “Customized Marketing Month” you can save 10% instantly on 500 customized bookmarks with the promotion code bookmarksave through July 11 if you’ve published with Outskirts Press.
7. Continue celebrating “Customized Marketing Month” with Outskirts Press between July 12-18, and Outskirts Press authors can receive an instant 10% discount on 500 custom business cards with the promotion code: buscards
8. July 19-25 is the week Outskirts Press authors can save 10% instantly on your very own customized postcards (500 count) with promotion code: postcards.
9. The last week of “Customized Marketing Month” (July 26-31) brings an instant 10% discount to Outskirts Press authors who order 25 small posters that feature the front cover of your book. Simply enter promotion code smposters at check-out.
10. Would you rather get everything you need all at once and save even MORE in the process? The Promotional Materials Bundle combines all of the above customized marketing materials into one truly sweet suite of promotional goodness for a bundled discount. And all July long you can save an additional 10% with promotion code: promomater

 

marketing promotions

July is Book Marketing Month [SAVE 10%]

Join Outskirts Press in celebrating the sizzling days of summer with a hot, new customized marketing promotion every single week of July! We’re calling it “Customized Marketing Month” and it is the perfect way to stock-up on custom promotional materials for your book while also saving some money instantly!


Don’t want to wait until July 5th to start saving? Would you rather get everything you need at the same time and save even MORE in the process? The Promotional Materials Bundle combines all of the above into one truly sweet suite of branding goodness for a bundled discount. And throughout (July 1-31) you can save an additional 10% with promotion code: promomater.

 

self publishing news

5 Tools for Building Your Author Platform with Promotional Materials

Book promotion is an essential part of the publishing process. Readers and sellers must be aware of your book before they can make the decision to purchase it. The Promotional Materials Package provides authors with all of the print materials necessary to successfully market a book. Here are five of the most popular print materials and how they can launch your author platform above all of the rest:

1. Business Cards – These are good for handing out at events, brand building opportunities. They are both convenient and traditional with full-color dimensions of 2” x 2.5”.

2. 25 Posters – These 11 x 17 posters are great ways to promote current events.

3. Bookmarks – Though small, bookmarks are rather valuable and very few people throw away bookmarks.

4. Publication Announcements — In this day and age of email, receiving a notice in the mail has a high perceived value.

5. Postcards – These make for a quick and easy mailing that not only promotes your book but also allows you to share a quick hand-written note with family, friends, and acquaintances.

The goal of this package is to help authors market their books, which in turn allows them to profit from their hard work as well as spread the message in their books.

Regardless of where an author’s book is published, this package can help with achieving promotional goals. A solid author platform can encourage readers to purchase your book. The promotional materials available in the Promotional Materials Package can help authors realize their true marketing potential by aiding in the building of that platform.

To learn more about this package and other services offered by Outskirts Press, please visit www.outskirtspress.com.

Are you ready to start building your author platform?

Marketing Options, Top 10, Uncategorized

Top 10 Book Marketing Options for April 2011

Outskirts Press is an industry leader in providing post-publication support, products, and services to its growing family of published authors. Because we know how confusing it can be to pick the right marketing solution for your book, we publish our list of Top 10 Book Marketing Options each month to help you prioritize your book marketing efforts.

The top-ranking options are determined by how many self-published authors sign up for them. Many of these products and services are even available to authors who did not publish with Outskirts Press. Visit our Marketing Solutions page to view the growing list of available book marketing options.

These are the marketing products and services determined to be most popular by our authors for April 2011, listed below in alphabetical order:

1st Chapter Preview Library Distribution

This option allows you to introduce your book to libraries, bookstores, media, reviewers, bloggers and readers by running a quarter page full-color ad along with a free preview of your first chapter in this catalog for three consecutive months.
Amazon Extreme Package

This is a package deal that lets you save 25% on three amazing marketing tactics centered around Amazon: The Amazon Kindle Edition, Search Inside the Book, and the Keyword Search Submission Service. Plus a free copy of the Amazon best selling book, Sell Your Book on Amazon.
Amazon Kindle Edition

The Amazon Kindle is a revolutionary wireless reading device that allows its owners to instantly download books and newspapers. This is the new way that people are buying books. However, only books that have been submitted to the Amazon Kindle via the required process and in the required format are available for Kindle readers to purchase and enjoy.
Amazon Search Inside the Book

This service allows your potential buyer to browse your book online just as they would in a “traditional” bookstore. This alleviates a lot of the the anxiety associa ted with purchasing books online.
BEA Book Fair Submission

This option allows you to get your book exposed at the largest and most popular industry book fair and publishing event in the United States.
Book Blast

This package includes five of our most popular (and most effective) marketing services, making for very well-rounded book marketing solution. Every Book Blast comes with: a Custom Press Release, PR Publicist Campaign, Book Review Submission Service, Book Video Trailer, and 5 hours with a Personal Marketing Assistant for one price.
Bookmarks (500 ct.)

Bookmarks are a wonderful promotional item to pass out because people rarely throw them away; they actually use them! They might as well use a bookmark that promotes your book.
Boston Review Co-op Ad

This option allows you to promote your book to the 30,000 intellectual readers of Boston Review for a fraction of what it would cost to do on your own.
Custom Press Release

Have our professional press release writer compose an original, unique press release for your book, submitted to you for your review/approval, and then distributed to our news wire service on your behalf.
Virtual Book TourPublishers Weekly Co-op Ad

This option allows you to reach over 80,000 booksellers, publishers, public and academic librarians, wholesalers, distributors, agents, and writers in addition to more than 360,000 unique monthly website visitors with a color ad in the “most visible and trusted publication to market your products and services”.
Outskirts Press authors who are interested in any of these options can find further details and ordering information by clicking on the name (or image) of the option above. Information about either of these solutions can be found on the Marketing Options page of your Publishing Center. Authors who published elsewhere can visit our Marketing Solutions page to get more information about any of the marketing options available to order.

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Marketing Packages

Self Publishing Book Marketing – Promotional Materials

Introducing the Promotional Materials Package, available exclusively for select Outskirts Press authors.

Save 25% on over 2,200 branded marketing pieces

(Bonus: free shipping within the continental United States)
1000 Bookmarks

  • Your cover image is on the front in full cover
  • Your book synopsis and webpage URL is on the back in black/white
  • 2″ x 6″ laminated stock
  • You see and approve a digital proof before printing

500 Business Cards

  • Your cover image is on the front in full cover
  • Your contact information is on the back in black/white
  • 2″ x 3.5″ laminated stock
  • You see and approve a digital proof before printing

500 Postcards

  • Your cover image is on the front in full cover
  • Your book synopsis and webpage URL is on the back in black/white
  • 4″ x 6″ laminated stock
  • You see and approve a digital proof before printing

250 Publication Announcements

  • Your cover image is on the front of the card in full-color
  • A formal announcement regarding the publication of your book is on
    the inside of the card
  • 4.25″ x 6″ (when folded) premium 14pt gloss cover stock
  • Included white envelopes
  • Pre-scored for easy folding
  • You see and approve a digital proof before printing

25 Small Posters

  • 11″ x 17″ full color poster
  • Your cover image is on the front in full-color, full bleed
  • The back is blank

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