10 Reasons to Customize Your Marketing Materials this July

Join Outskirts Press in celebrating our very own “Customized Marketing Month” this July with 10 great reasons to create personally-branded promotional materials to help you market your book with professionalism and success.

1. Every author needs a business card to include in press kits and at author events. What better way to promote your book and yourself at the same time than with professionally designed and personally branded business cards that feature your book’s cover on one side and your contact/sales information on the other?
2. Custom bookmarks are a wonderful promotional item to pass out because people rarely throw them away; they actually keep them, use them, and see them over and over! Take advantage of that marketing opportunity by ensuring that those promotional bookmarks promote your book in a customized and professionally-branded way.
3. Posters serve two unique purposes that other promotional materials cannot. They’re great for book signings and other events where you need some large presentation pieces framed upon your table or hanging from your “space” to draw attention to your book. Additionally, posters are great for framing and hanging on the wall in your home and/or office. Between a framed movie poster and a framed poster of your own book cover, we know which we would recommend for available wall space. Talk about motivational!
4. Postcards are the most effective direct mail piece because they require a lower postage rate, offer a high-quality presentation of your cover, and contain book and ordering information on the reverse side, all presented in a customized promotional way that everybody is already accustomed to receiving in the mail.
5. If you have a professionally designed custom cover (and if you received one with Outskirts Press, we’re already betting that you do), customized promotional materials offer a beautiful way to showcase your book’s artistry in a variety of highly-effective ways.
6. To celebrate “Customized Marketing Month” you can save 10% instantly on 500 customized bookmarks with the promotion code bookmarksave through July 11 if you’ve published with Outskirts Press.
7. Continue celebrating “Customized Marketing Month” with Outskirts Press between July 12-18, and Outskirts Press authors can receive an instant 10% discount on 500 custom business cards with the promotion code: buscards
8. July 19-25 is the week Outskirts Press authors can save 10% instantly on your very own customized postcards (500 count) with promotion code: postcards.
9. The last week of “Customized Marketing Month” (July 26-31) brings an instant 10% discount to Outskirts Press authors who order 25 small posters that feature the front cover of your book. Simply enter promotion code smposters at check-out.
10. Would you rather get everything you need all at once and save even MORE in the process? The Promotional Materials Bundle combines all of the above customized marketing materials into one truly sweet suite of promotional goodness for a bundled discount. And all July long you can save an additional 10% with promotion code: promomater

 

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