5 Steps to Successfully Launching Your Book

Outskirts Press, the fastest growing self-publishing and book marketing company, announced today the availability to all authors of their exclusive Book Blast Package, a book promotion Tour de Force that combines their five most popular book marketing services at a twenty-five percent savings.  

“Thank you and your staff for developing this vital marketing tool for your authors. As Writing as a Small Business stresses, a web presence is vital and the wave of the future for marketing and selling books. You all proved it.” said Nash Black, author of Writing as a Small Business.

Here are five steps to successfully launching your book:

  1. Have a press release written and distributed by a professional writer.
  2. Send your press release to industry contacts. Follow up with phone calls as appropriate.
  3. Create a sixty second (or less) video trailer for your book and distribute it through online social networks.
  4. Find book reviewers who are committed to providing quality and honest reviews for self-published titles. Submit your book to at least ten of them.
  5. Hire a book marketing consultant to help you with the tasks you may not be feel comfortable working on yourself (i.e. developing a marketing plan, setting up book signings, etc.).

Previously, all of these services had to be ordered separately, but now all of them can be purchased together in a cost-effective package that “makes sense” of book marketing for self-publishing authors.

“With one easy order, any author can now save money and get the promotion of his or her book off to an explosive start,” said Outskirts Press Manager of Author Support, Elise Connors.

The Outskirts Press Book Blast Package is now available for all authors through the self-publisher’s web site www.outskirtspress.com/p/bookblast

10 Ways Self-Publishing Authors Can Promote Their Books During National Reading/Small Press Month

March 1 marks the beginning of National Reading and Small Press month. This is the perfect time to revamp your current marketing strategy and try some new things. After all, readers are more inspired to buy books this month. As a self-publishing author, here are the top 10 ways to use this to your advantage:

  1. Come up with a marketing plan for your book. It may be helpful to speak with a professional that can coach you through coming up with a plan and taking action on those items.
  2. Contact your local bookstore to see what their policy is for carrying small press books. You may consider offering your book on consignment.
  3. Contact your local newspaper to remind them that it’s small press month. Write a press release (or have someone write one for you) and send them a copy. Be sure to call them shortly thereafter to make sure they received it.
  4. Contact your local library to suggest they feature small press titles this month, including yours. Make sure to have plenty of free copies to give away.
  5. Send out copies of your book to get reviews.
  6. Make sure your Amazon listing is up to par. You should have a Kindle Edition, Search Inside the Book, and a Book Video Trailer on your book’s Amazon page.
  7. If you haven’t already done so, buy your own domain name and start a blog. Blogging is a great way to reach new readers and possibly increase the sales of your book.
  8. Schedule a free webinar or teleseminar. Everyone has an area of expertise – what’s yours? Share your gift with the world. This will not only help increase your network, but you will be able to gain notoriety as an industry expert.
  9. Take a Virtual Book Tour. This is a cost-effective way to get yourself in front of your audience without leaving the comfort of your own living room.
  10. Offer freebies for people who buy your book. In your book’s description, you can let your potential reader know what they will get for free if they email you a copy of their receipt. eBooks, whitepapers or other virtual gifts are a great option due to their low cost and ease of delivery.

Overall, the most important thing is to have fun marketing your self-published book! Don’t take things too seriously and make sure you make the best use of your time this upcoming month.

DISCUSSION: Which of these strategies (or others) do you plan to take action on this month?

Self Publishing and Ghostwriting Services

Fastest-Growing Self Publishing Company Adds Ghostwriting Services

DENVER, CO, September 15, 2009 – Outskirts Press, the fastest-growing full service self publishing and book marketing company, today announced the introduction of ghostwriting and advanced content editing to its expanding arsenal of book and manuscript development services for self-publishing authors.

Ghostwriting functions as a collaborative effort between the self-publishing author and a professional ghostwriter with years of experience. Ghostwriting services run the gamut from preliminary conceptualization to complete manuscript composition to helping overcome writer’s block and put the finishing touches on a nearly finished book.

As publishing and book marketing becomes easier for writers, ghostwriting is finding a new niche in the growing self-publishing market.  “For self-publishing authors, ghostwriters can fulfill the role of acquisitions editor, content developer, and partner,” remarked Karl Schroeder, Director of Author Services at Outskirts Press. “Unlike traditional publishing, the self-publishing author will remain in the driver’s seat through the process with their ghostwriter, working to develop direction based on the best interest of the author.”

Outskirts Press Ghostwriting Services begin following package payment with an initial consultation between the author and their Outskirts Press ghostwriting candidate to determine the project’s direction, methodology, timeframe, and scope. Final cost estimation of ghostwriting services follow.

This announcement comes on the heels of Outskirts Press’ recognition by Inc. Magazine as the fastest-growing privately-held self-publisher in the United States.

“Stephen Covey’s recent transition to self-publishing demonstrates the growing advantages of this method of getting books to readers; and Outskirts Press is dedicated to helping authors be as successful as possible. Ghostwriting is just one of our many initiatives in that direction,” said Schroeder.

To learn more about how Outskirts Press can help make your book a reality, watch the free video and get 2 free publishing guide e-books at OutskirtsPress.com.

About Outskirts Press:

Outskirts Press, Inc. offers full-service, custom self-publishing services for authors seeking a cost-effective, fast, and flexible way to publish and distribute their books worldwide while retaining all their rights and full creative control. Available for authors globally at http://www.outskirtspress.com and located on the outskirts of Denver, Colorado, Outskirts Press represents the future of book publishing, today.

Share this Post

Outskirts Press Announces New Director of Author Support to Further Support Self-Published Authors After Publication

FOR IMMEDIATE RELEASE

In an ongoing effort to be the only full-service self-publishing service provider that offers support and assistance to authors before, during, and after publication, Kelly Schuknecht has contracted with Outskirts Press as the Director of Published Author Support.

 

Under Kelly’s direction, the Author Support Department will continue to be the one-stop-shop for published Outskirts Press authors seeking all levels of promotional support. Current marketing services and opportunities run the gamut from ongoing marketing COACH assistance to optional exposure opportunities in worldwide book fairs (like BEA) and national magazines (like ForeWord).

 

In the coming months, Outskirts Press plans to launch several exciting new initiatives for published authors under Kelly’s lead, including:

 

          a partnership with Cevado Technologies to offer enhanced customizable author websites of multiple pages

          a partnership with Publisher’s Portal to offer Chapter Excerpts (think Amazon’s Search Inside) for Barnes & Noble and elsewhere

          direct book ordering functionality with Ingram to further increase the speed and accuracy of author book orders

 

Kelly Schuknecht has a degree in Modern Foreign Languages from James Madison University.  In her capacity as the Director of Published Author Support for Outskirts Press, Kelly will continue to build upon the excellent marketing support and services currently offered to Outskirts Press’s 3,000-plus family of successfully published authors.

 

For more information about the marketing support and services currently offered by Outskirts Press, visit www.outskirtspress.com/marketing.php

 

About Outskirts Press, Inc.

Outskirts Press, Inc. offers full-service, custom self-publishing for authors seeking a cost-effective, fast, and flexible way to publish and distribute their books worldwide while retaining all their rights and full creative control. Available for authors globally at www.outskirtspress.com and located on the outskirts of Denver, Colorado, Outskirts Press represents the future of book publishing, today.  

New Director of Production at Outskirts Press Promises to Further Streamline Self-Publishing Book Production

Outskirts Press increases support of authors in the self-publishing process with assignment of new Director of Production.

Cheri Breeding has contracted with Outskirts Press to be the Director of Production in the fastest-growing full-service self-publisher’s ongoing effort to be the only on-demand publisher to offer support to writers before, during, and after publication.

Under Cheri’s tutelage, the Production Department will continue to improve the high quality standards of Outskirts Press and further improve the turnaround time of book publication. Outskirts Press plans to launch several exciting new initiatives in the coming months with Cheri’s lead, including:

 

          single ISBNs direct from Bowker under the author’s own name or imprint

 

          new book trim sizes for both black/white and full-color publishing

 

          the addition of even more amazing original illustration styles (to see the styles currently available, visit http://outskirtspress.com/art )

 

“Since 2005, Cheri has been an instrumental component of every aspect of our Production Department, acting in the capacities of Author Representative, Book Designer, Title Production Supervisor, and most recently Production Manager,” states Outskirts Press CEO Brent Sampson. “Now Cheri brings all that experience and knowledge, along with an unparalleled customer-service focus, to help Outskirts Press authors reach publication better and faster than ever before.”

 

In addition to new initiatives and production options, Cheri will continue to emphasize the importance of customer service for all members of the Production Department. Working closely with our other two departments, New Author Services and Post-Publication Author Support, the Outskirts Press Production Department is now poised better than ever to provide the best possible service to our growing family of authors.

 

To discover how the Production Department helps publishing dreams come true, sign-up for a free Author’s Center account from the Outskirts Press self-publishing website at www.outskirtspress.com.

About Outskirts Press, Inc.

Outskirts Press, Inc. offers full-service, custom self-publishing for authors seeking a cost-effective, fast, and flexible way to publish and distribute their books worldwide while retaining all their rights and full creative control. Available for authors globally at www.outskirtspress.com and located on the outskirts of Denver, Colorado, Outskirts Press represents the future of book publishing, today.

 

 

Outskirts Press increases support of self-publishing writers with new Director of Author Services

FOR IMMEDIATE RELEASE 

Outskirts Press, the fastest-growing full-service self-publishing company, puts new Director in place to further support authors before publication.

In an ongoing effort to be the only full-service self-publishing service provider to offer support and assistance to authors before, during, and after publication, Karl Schroeder has contracted with Outskirts Press to be their Director of New Author Services.  

Under Karl’s direction, the Department of New Author Services will continue to offer growing levels of support for authors who are considering writing a book, currently writing a book, or have finished writing and are now contemplating all their publishing options.  

“As an author himself, Karl understands the level of service and support involved in writing, producing, and publishing books at the highest level,” Outskirts Press CEO Brent Sampson stated. “Outskirts Press is excited to bring his experience and dedication to the Author Services Department.”

In the coming months, under Karl’s direction, Outskirts Press plans to launch several progressive new initiatives, including a more comprehensive book evaluation service that includes a sample edit of the author’s manuscript to truly communicate the benefit of editing to new authors.

Karl graduated from Northwestern College in 1998 and, along with the majority of the Outskirts Press executive team, focused on English during his collegiate years.  He holds a B.A. in Creative Writing and a minor in English. He brings over 3 years experience in the self-publishing industry, ranging from production and design to book publication management.  Karl is also the co-author of a self-publishing advice blog at http://selfpublishingadvice.wordpress.com .

To discover how the Author Services department can help new writers, sign-up for a free Author’s Center account from the Outskirts Press self-publishing website at www.outskirtspress.com.

About Outskirts Press, Inc.

Outskirts Press, Inc. offers full-service, custom self-publishing for authors seeking a cost-effective, fast, and flexible way to publish and distribute their books worldwide while retaining all their rights and full creative control. Available for authors globally at www.outskirtspress.com and located on the outskirts of Denver, Colorado, Outskirts Press represents the future of book publishing, today.