Why eBook Self-Publishing Is So Important

While many of us still love nothing better than the woodsy smell and satisfying crackle of a brand-new paperback, there’s no question eBooks also have their place.iPad/iPhone Premium Edition

Whether its an iPad or iPod, Kindle Fire, NOOK or smartphone, an eBook reading device provides incomparable portability. Every book you’ve ever loved or wanted to read can be right there at your fingertips in one compact, electronic toy, along with your daily morning news, monthly magazine subscriptions and even RSS feeds. Some devices even mimic the look — if not the aroma — of the printed page.

Barnes & Noble NOOK EditionAnd, slowly but surely, libraries, schools and other institutions are acknowledging eBooks as an important part of a new era in reading, incorporating eReaders as part of their collections. Because eBooks are inexpensive to produce, virtual libraries give actual libraries the ability to acquire free eBooks, such as works of classic literature and reference books, and beef up their collections in a highly cost-effective manner. The technology also means libraries can “lend” eBooks just as they would a hard copy; at the end of the lending period, the book automatically expires — no need to drive back to return it.

For authors, eBooks represent an opportunity to reach out to a whole segment of book enthusiasts who may be untouchable in the paperback- or hardback-only market. Young readers, college students, parents and others who may be woefully short on personal shelf space are turning to eBooks for practical reasons.

Others are tapping into the unparalleled convenience and immediacy of instantly searchable and downloadableAmazon Kindle Edition entertainment. If you’re selling only hard copies, you’re shutting out millions of potential readers who could stumble upon your book in no time with a simple keyword search.

EBook publishing also increases the odds of sales growth by appealing to the “early adopters” who are embracing a technology that is trending up. Marketing an eBook across several electronic formats further increases your sales potential by exposing your book to readers who may be loyal to specific eReader devices and formats.

Start Self-Publishing Now!

Receive 10% Off Electronic Editions!

Do you have all the necessary e-book versions of your self-publishing book? Now through April 30, save 10% on your choice of an Amazon Kindle e-book edition, a Nook e-book edition, or an iPad e-book edition.

Enjoy greater exposure for your book. The more outlets where your book is available for sale, the greater the chances that your book will be discovered by potential readers. Click here to save 10% on an Amazon Kindle edition of your book with promotion code E10PCT

Enjoy greater control over your retail price. Frustrated with the limitations of hardcopy pricing? Pricing with electronic editions is more flexible (and not dictated by page count or color). Click here to save 10% on a Barnes & Noble NOOK edition of your book with promotion code E10PCT

Enjoy your own Private Label Imprint and Bowker-Approved ISBN. With the iPad edition, you become your own publisher with a unique ISBN and Publishing Imprint for your book. Click here to save 10% on an Apple iBooks iPad/iPhone e-book edition of your book with promotion code E10PCT

Outskirts Press Announces Winner of the free Amazon Kindle in Their 25 Days of Christmas Contest

Outskirts Press, America’s fastest growing self-publishing and book marketing company, announced today the results of its drawing from the among its thousands of Facebook fans.  Jerry Weaver of Panama City Beach, FL will be going “Ho, ho, ho” all the way to his mailbox to pick up his new Amazon Kindle e-Reader.

“We hope Jerry will have many hours of reading pleasure from the new Kindle e-Reader,” said Outskirts Press CEO Brent Sampson.  “Our authors and our fans all love the written word, and it’s our pleasure to present Jerry with this Christmas gift and to thank all of our enthusiastic fans for “liking” us on Facebook.  Happy holidays to all!”

The new Amazon Kindle e-Reader is a high tech treasure for any 21st century reader.  Millions of books, newspapers, magazines, games and documents can be downloaded with this handy device, and one has access, as well, to the archives of the many libraries that now lend out their volumes to be read on e-Readers.  Amazon even has its own lending library now, where readers have access to thousands of books, including more than a hundred current and former New York Times bestsellers.  Those readers who might sometimes be forgetful will incur no past due fees from the Amazon library either.

For lovers of the world’s greatest literature, there are free downloads of pre-1923 out-of-copyright classics such as Pride and Prejudice and The Adventures of Sherlock Holmes.  The Open Library, Project Gutenberg and ManyBooks.net offer more than a million other titles ready for free download to a Kindle e-Reader, as well.

The new Kindle is lighter and more compact than ever.  It weighs just six ounces and fits handily in any pocket or small purse.  It holds fourteen hundred books at a time – one’s own personal library – and the new E Ink screen reads as easily as real paper.  There is no glare, and one can read as clearly outside under a bright sun as in the muted light of one’s own living room.

A single charge of the batteries keeps readers turning pages for up to a month – made all the easier with Kindle’s faster new page turner function — and there is always free WI FI access at AT&T hotspots across the country.  One can also connect to WI FI hotspots at home or on the road.  One can also e-mail personal documents or PDF’s direct to a Kindle for viewing and annotation while away from one’s pc.

For all authors wishing their books were available on the Amazon Kindle, Outskirts Press also offers an Amazon Kindle edition service, available conveniently at this link, just in time to start 2012 off right: http://outskirtspress.com/p/kindle.

10 Ways Self-Publishing Authors Can Promote Their Books During National Reading/Small Press Month

March 1 marks the beginning of National Reading and Small Press month. This is the perfect time to revamp your current marketing strategy and try some new things. After all, readers are more inspired to buy books this month. As a self-publishing author, here are the top 10 ways to use this to your advantage:

  1. Come up with a marketing plan for your book. It may be helpful to speak with a professional that can coach you through coming up with a plan and taking action on those items.
  2. Contact your local bookstore to see what their policy is for carrying small press books. You may consider offering your book on consignment.
  3. Contact your local newspaper to remind them that it’s small press month. Write a press release (or have someone write one for you) and send them a copy. Be sure to call them shortly thereafter to make sure they received it.
  4. Contact your local library to suggest they feature small press titles this month, including yours. Make sure to have plenty of free copies to give away.
  5. Send out copies of your book to get reviews.
  6. Make sure your Amazon listing is up to par. You should have a Kindle Edition, Search Inside the Book, and a Book Video Trailer on your book’s Amazon page.
  7. If you haven’t already done so, buy your own domain name and start a blog. Blogging is a great way to reach new readers and possibly increase the sales of your book.
  8. Schedule a free webinar or teleseminar. Everyone has an area of expertise – what’s yours? Share your gift with the world. This will not only help increase your network, but you will be able to gain notoriety as an industry expert.
  9. Take a Virtual Book Tour. This is a cost-effective way to get yourself in front of your audience without leaving the comfort of your own living room.
  10. Offer freebies for people who buy your book. In your book’s description, you can let your potential reader know what they will get for free if they email you a copy of their receipt. eBooks, whitepapers or other virtual gifts are a great option due to their low cost and ease of delivery.

Overall, the most important thing is to have fun marketing your self-published book! Don’t take things too seriously and make sure you make the best use of your time this upcoming month.

DISCUSSION: Which of these strategies (or others) do you plan to take action on this month?