Steal the Limelight With a Custom Book Video Trailer!

Voices echo in the auditorium as audience members take their seats. As the orchestra is tuning up, the overhead lights flicker to indicate a one-minute warning and a hushed but expectant silence falls. All eyes turn forward as the heavy velvet drapes are swept aside, leaving your book alone center stage, shining under the warm spotlights. This is the kind of metaphorical attention a book video trailer would have gotten you in the late 1800s, when playwrights were kings — but today, as you might have guessed, the advantages are even greater!

In the modern world, a custom video trailer will put your book in front of countless new readers. It can be easily shared across any number of social media platforms—Facebook, Twitter, Tumblr, and many more — and embedded in your personal website, emails, or your Amazon and Goodreads book page listings. It’s an immediate, visceral way to showcase your work and hook the attention of new readers!

Video is an ambitious medium, however. You need equipment, you need expertise, and above all you need lots of time to clip and edit and curate. The planning process alone is a gauntlet of tough choices, from theme to soundtrack to shot sequence — and this isn’t even to mention the hazards of navigating the legal side of things, with complicated copyright restrictions tied to using any music or images you didn’t compose or take yourself. It’s a lot to take on.

So how do you get started?

The key is building a competent and creative team who can lift the burdens and leave you the fun choices — and this is where Outskirts Press can help! When you purchase the Book Video Trailer & Distribution package, we place the full power and expertise of our talented team behind your project. It’s as simple as 1-2-3!

“It’s never that simple,” I hear you saying. But it is, it really is!

  1. Click the “Add to Cart” button and finish the check-out process;
  2. Review and respond to the rough cut of your video; and
  3. Wait for the final cut of your book video trailer to be delivered to you by email and distributed to the public online!

See? 1-2-3…your book is now out there in the world, stealing the limelight and reeling in the new readers. What could be more exciting than that? This kind of exposure with all of its built-in “shareability” is the stuff of playwrights’ dreams, and all you need to do is select the Book Video Trailer & Distribution package online at Outskirts Press. The rest, as they say, is history!

Click here to get started commissioning your very own custom book video trailer! It’s Your Book’s Time to Shine.

Top 5 Marketing Options for Self-Publishing Authors in 2014

2014 is quickly coming to an end. As you begin planning your marketing goals and setting your marketing budget for 2015, we wanted to share with you the top 5 marketing options selected by Outskirts Press authors this year. The following options have been highest in demand by Outskirts Press published authors in the last 12 months.

  1. Amazon Kindle Edition – This electronic edition makes your book available on Amazon’s Kindle ebook reading devices (and apps) for readers to instantly purchase and download. It’s the perfect way to make your book more visible and accessible to a wider reading audience.
  2. Book Blast Package – This cost-effective package contains five powerful book marketing services, all at a 25% discount below the a la carte price:Custom Press Release, PR Publicist Campaign, Book Review Submission Service, Book Video with Distribution and Personal Marketing Assistant (5 hours).
  3. Amazon Extreme Package – Benefit from three valuable marketing services for one great price: Amazon Kindle Edition, Amazon Search Inside the Book Submission and Amazon Cover Enhancement
  4. Barnes & Noble Nook Edition – We’ll ensure that your book is properly submitted to Barnes & Noble so you can take advantage of the huge Nook  ebook marketplace.
  5. Standard iPad Edition – Reach out to millions of dedicated iPad/iPhone ebook readers through the popular iBookstore.

Now is the time to start planning your marketing efforts for the New Year. These are just a few of the marketing options Outskirts Press offers. To view the full list, click the Marketing Solutions button below.

 

GIVE A SELF-PUBLISHING GIFT CERTIFICATE!

Outskirts Press Gift CertificateSelf-publishing gift certificates make the perfect holiday treat for your favorite writer! As we approach the holidays (Christmas is 10 days away! Yikes!), it’s time to buckle down on your last minute decisions for shopping during the holidays. What kind of gift can you get in a crunch? What about a gift certificate that allows the writer in your life fulfill their dreams of getting their book published? Here’s how it works:

  1. Click here and complete your purchase of the certificate.
  2. We will email you to find out who the special author is and whether you want to include any special messaging on your gift notification.
  3. If the writer isn’t yet registered with us, we will create a free account for them and apply the $99 credit to their new account.
  4. If they are already registered and/or published with us, we will apply the $99 credit to their existing Publishing Center account.
  5. Once the credit has been applied to the writer’s account, we will notify them via email of your special gift using any messaging you provided to us.

No waiting. No fuss. No rushing to ship off a gift at the last minute. It’s perfect – in every sense of the word! Get your favorite writer a self-publishing gift certificate today!

Click to order

TOP 10 DIAMOND BOOKS FROM OUTSKIRTS PRESS AUTHORS

Outskirts Press Offers Self-Publishing Authors A Professional and Affordable Book Teaser Option!

Have you considered a Book Teaser Video for your masterpiece? A 30-Second Book Video Teaser is a terrific way to announce the publication of your new book and get your social and video networking efforts off to a flashy start!

With the popularity of online video and sites like YouTube and Facebook, any author can create an account, a profile, and start uploading videos for the purposes of promotion. The trick becomes having something worth uploading. Producing professional looking videos is complicated, time-consuming, and difficult. That’s where Book Video Trailers and Book Video Teasers direct from the publisher can really come in handy.

The Book Video Teaser is a randomly generated 25-35 second video clip that features the following specific elements of your book: Title, author byline, cover, author photo (if supplied), retail price and a specific and unalterable snippet of licensed music. It’s fun, it’s flashy and it’s effective!

Your Book Video Teaser will be delivered to you as an .mp4 file that you can use to jump-start your viral video promotion, just in time for the holiday buying season!

Click the order button below and get started today!

Get FREE Book Marketing Video by Self-Publishing Today!

Hurry — jump-start your marketing efforts into today’s media world with a Book Video Trailer! Start today with the promotion code below!

Book Videos feature Hollywood-style production values and a cutting edge look and feel.  Outskirts Press Book Video Trailerdistributes copies of the video through social networking and video sites like YouTube, Metacafe, Twitter, Facebook and many other contemporary social networking venues.  Authors are given their own video file to use in their personal marketing efforts, as well.  The book video trailer is like a movie trailer for your book.  It’s cool.  It’s hip.  It’s now.

This valuable, popular option is now FREE for authors who start publishing in May. Start today with the promotion code below when you choose to publish with our industry-leading Diamond publishing service or our full-color Pearl publishing service to receive the FREE Book Video Trailer.

Enter the promotion code FreeBV13 when checking out of your shopping cart while purchasing the popular Diamond package or the full color Pearl publishing package by May 31, 2013.

Book Video Trailer

Self-Publishing Authors Blast Their Books Into Reader’s Hands with Popular Book Blast Package

You’ve written and published a book. Believe it or not, that’s only a portion of what’s required to be a successful self-published author. We affectionately call this the 80/20 principle of successful authorship. Approximately 20% of an author’s time working with/on their book is spent writing. The other 80% is spent on marketing activities. How do you know which marketing strategies to pursue? Well, we’ve made it much easier for you. We’ve hand-selected and bundled our most popular (and effective) marketing options under one umbrella. Meet our Book Blast Package.

The Book Blast package contains everything that a new (or seasoned) self-published author needs to get on their way to an effective marketing campaign: press coverage, video marketing, book reviews, and one-on-one coaching with a professional book marketing assistant.

Here’s more on everything that’s included:

1. Custom Press Release

The Custom Press Release combines information solicited from the author with the expertise of our writers. The result — a professional release that is focused on showcasing your book.

Your Custom Press Release will be:

  • electronically distributed to a database of approximately 100,000 media contacts, newsrooms, industry analysts, and freelance writers who receive daily email listings of press releases which match their filter criteria
  • posted to syndicated news feeds on other web sites through our XML/RSS news feed
  • optimized for search engine placement

2. PR Publicist Campaign

With the PR Publicist Campaign, a publicist will further distribute your Custom Press Release. We will e-mail it directly to book reviewers and editors in print, radio, television, trades, E-zines, syndicates, and wires — locally, regionally, and nationwide. This additional distribution circuit consists of over 21,000 national media contacts.

Then, we send you every resulting media lead. Usually those leads will come in the form of a book review or interview request. You will also receive a sample cover letter to use when following up on each lead.


3. 60 Second Book Video Trailer and Digital Viral Distribution

Movie trailers (commonly called “previews”) are shown at the beginning of movies. They let you take a sneak peek into an upcoming film. What if you could promote your book the same way? Well, you can. Our Book Video Trailers allow you to engage your audience’s eyes AND ears. Each trailer includes:

  • Music — you provide your own or we choose a piece from our collection.
  • Text — we briefly describe your book
  • Images — you provide your own or we choose from our database of over 1 million images
  • Distribution — YouTube, Facebook, Twitter, etc.

BONUS: Your video will also be embedded into your Outskirts Press author webpage for you.

Press play to see a sample of a recent book video trailer:


4. Book Review Submission

Reading We have identified 10 book reviewers who have all demonstrated a tendency to review alternatively-published and self-published books. When you purchase our Book Review Submission Service, we will submit your book to these reviewers (or 10 others of your choosing) for you. Included in the submission to these reviewers is everything they typically require to consider writing a review, such as:

  • a professional cover letter
  • a professional press release
  • your sales sheet
  • a complimentary copy of your book for the reviewer to consider and keep

Positive reviews on popular websites and blogs or within popular journals can improve sales and lead to positive word-of-mouth, which is a precursor to the viral publicity and “buzz” that all authors dream of.


5. Personal Marketing AssistantBook Marketing Assistant

What’s a busy author to do to stay on top of follow-up that may result from a viral video, an amazing review, and/or a potential flurry of interview requests from a publicist campaign? Sit back and relax while their Personal Marketing Assistant follows through on these things for them.

Upon purchase, you will receive a 5 hour block of one-on-one assistance. That block includes an initial 30 minute phone consultation. Here are just some of the many things your Personal Marketing Assistant can help you with:

  • PR Publicist Campaign lead follow-up
  • Suggesting advertising venues for your book and placing ads for you
  • Calling bookstores in your area to pitch your book and/or arrange book signings
  • Other book marketing tasks as needed

Are you ready to blast your book into the hands of readers?

Get Started On The Other 80% of Publishing a Successful Book with the Book Blast Package

You’ve written and published a book, which means you’ve done 20% of the work required to becoming a successful self-publishing author. Now it’s time to get started with the other 80% — marketing. If you’re a published Outskirts Press author, you’re in luck. We’ve bundled our most popular marketing options under one umbrella making it extremely easy to jumpstart your book promotion efforts. Meet our Book Blast Package which contains all of the following:

1. Custom Press Release

The Custom Press Release combines information solicited from the author with the expertise of our writers. The result — a professional release that is focused on showcasing your book.

Your Custom Press Release will be:

  • electronically distributed to a database of approximately 100,000 media contacts, newsrooms, industry analysts, and freelance writers who receive daily email listings of press releases which match their filter criteria
  • posted to syndicated news feeds on other web sites through our XML/RSS news feed
  • optimized for search engine placement

2. PR Publicist Campaign

With the PR Publicist Campaign, a publicist will further distribute your Custom Press Release. We will e-mail it directly to book reviewers and editors in print, radio, television, trades, E-zines, syndicates, and wires — locally, regionally, and nationwide. This additional distribution circuit consists of over 21,000 national media contacts.

Then, we send you every resulting media lead. Usually those leads will come in the form of a book review or interview request. You will also receive a sample cover letter to use when following up on each lead.


3. 60 Second Book Video Trailer and Digital Viral Distribution

Movie trailers (commonly called “previews”) are shown at the beginning of movies. They let you take a sneak peek into an upcoming film. What if you could promote your book the same way? Well, you can. Our Book Video Trailers allow you to engage your audience’s eyes AND ears. Each trailer includes:

  • Music — you provide your own or we choose a piece from our collection.
  • Text — we briefly describe your book
  • Images — you provide your own or we choose from our database of over 1 million images
  • Distribution — YouTube, MetaCafe, Vimeo, etc.

BONUS: Your video will also be embedded into your Outskirts Press author webpage for you.

Press play to see a sample of a recent book video trailer:


4. Book Review Submission

Reading We have identified 10 book reviewers who have all demonstrated a tendency to review alternatively-published and self-published books. When you purchase our Book Review Submission Service, we will submit your book to these reviewers (or 10 others of your choosing) for you. Included in the submission to these reviewers is everything they typically require to consider writing a review, such as:

  • a professional cover letter
  • a professional press release
  • your sales sheet
  • a complimentary copy of your book for the reviewer to consider and keep

Positive reviews on popular websites and blogs or within popular journals can improve sales and lead to positive word-of-mouth, which is a precursor to the viral publicity and “buzz” that all authors dream of.


5. Personal Marketing AssistantBook Marketing Assistant

What’s a busy author to do to stay on top of follow-up that may result from a viral video, an amazing review, and/or a potential flurry of interview requests from a publicist campaign? Sit back and relax while their Personal Marketing Assistant follows through on these things for them.

Upon purchase, you will be entitled to a 5 hour block of one-on-one assistance. That block includes an initial 30 minute phone consultation. Here are just some of the many things your Personal Marketing Assistant can help you with:

  • PR Publicist Campaign lead follow-up
  • Suggesting advertising venues for your book and placing ads for you
  • Calling bookstores in your area to pitch your book and/or arrange book signings
  • Other book marketing tasks as needed

Is it time to get published and receive marketing support and services like this?

Start Publishing

10 Ways Self-Publishing Authors Can Promote Their Books During National Reading/Small Press Month

March 1 marks the beginning of National Reading and Small Press month. This is the perfect time to revamp your current marketing strategy and try some new things. After all, readers are more inspired to buy books this month. As a self-publishing author, here are the top 10 ways to use this to your advantage:

  1. Come up with a marketing plan for your book. It may be helpful to speak with a professional that can coach you through coming up with a plan and taking action on those items.
  2. Contact your local bookstore to see what their policy is for carrying small press books. You may consider offering your book on consignment.
  3. Contact your local newspaper to remind them that it’s small press month. Write a press release (or have someone write one for you) and send them a copy. Be sure to call them shortly thereafter to make sure they received it.
  4. Contact your local library to suggest they feature small press titles this month, including yours. Make sure to have plenty of free copies to give away.
  5. Send out copies of your book to get reviews.
  6. Make sure your Amazon listing is up to par. You should have a Kindle Edition, Search Inside the Book, and a Book Video Trailer on your book’s Amazon page.
  7. If you haven’t already done so, buy your own domain name and start a blog. Blogging is a great way to reach new readers and possibly increase the sales of your book.
  8. Schedule a free webinar or teleseminar. Everyone has an area of expertise – what’s yours? Share your gift with the world. This will not only help increase your network, but you will be able to gain notoriety as an industry expert.
  9. Take a Virtual Book Tour. This is a cost-effective way to get yourself in front of your audience without leaving the comfort of your own living room.
  10. Offer freebies for people who buy your book. In your book’s description, you can let your potential reader know what they will get for free if they email you a copy of their receipt. eBooks, whitepapers or other virtual gifts are a great option due to their low cost and ease of delivery.

Overall, the most important thing is to have fun marketing your self-published book! Don’t take things too seriously and make sure you make the best use of your time this upcoming month.

DISCUSSION: Which of these strategies (or others) do you plan to take action on this month?