Hurry — jump-start your marketing efforts into today’s media world with a Book Video Trailer! Start today with the promotion code below!
Book Videos feature Hollywood-style production values and a cutting edge look and feel. Outskirts Press distributes copies of the video through social networking and video sites like YouTube, Metacafe, Twitter, Facebook and many other contemporary social networking venues. Authors are given their own video file to use in their personal marketing efforts, as well. The book video trailer is like a movie trailer for your book. It’s cool. It’s hip. It’s now.
This valuable, popular option is now FREE for authors who start publishing in May. Start today with the promotion code below when you choose to publish with our industry-leading Diamond publishing service or our full-color Pearl publishing service to receive the FREE Book Video Trailer.
Enter the promotion code FreeBV13 when checking out of your shopping cart while purchasing the popular Diamond package or the full color Pearl publishing package by May 31, 2013.
You’ve written and published a book. Believe it or not, that’s only a portion of what’s required to be a successful self-published author. We affectionately call this the 80/20 principle of successful authorship. Approximately 20% of an author’s time working with/on their book is spent writing. The other 80% is spent on marketing activities. How do you know which marketing strategies to pursue? Well, we’ve made it much easier for you. We’ve hand-selected and bundled our most popular (and effective) marketing options under one umbrella. Meet our Book Blast Package.
The Book Blast package contains everything that a new (or seasoned) self-published author needs to get on their way to an effective marketing campaign: press coverage, video marketing, book reviews, and one-on-one coaching with a professional book marketing assistant.
Here’s more on everything that’s included:
1. Custom Press Release
The Custom Press Release combines information solicited from the author with the expertise of our writers. The result — a professional release that is focused on showcasing your book.
Your Custom Press Release will be:
electronically distributed to a database of approximately 100,000 media contacts, newsrooms, industry analysts, and freelance writers who receive daily email listings of press releases which match their filter criteria
posted to syndicated news feeds on other web sites through our XML/RSS news feed
optimized for search engine placement
2. PR Publicist Campaign
With the PR Publicist Campaign, a publicist will further distribute your Custom Press Release. We will e-mail it directly to book reviewers and editors in print, radio, television, trades, E-zines, syndicates, and wires — locally, regionally, and nationwide. This additional distribution circuit consists of over 21,000 national media contacts.
Then, we send you every resulting media lead. Usually those leads will come in the form of a book review or interview request. You will also receive a sample cover letter to use when following up on each lead.
3. 60 Second Book Video Trailer and Digital Viral Distribution
Movie trailers (commonly called “previews”) are shown at the beginning of movies. They let you take a sneak peek into an upcoming film. What if you could promote your book the same way? Well, you can. Our Book Video Trailers allow you to engage your audience’s eyes AND ears. Each trailer includes:
Music — you provide your own or we choose a piece from our collection.
Text — we briefly describe your book
Images — you provide your own or we choose from our database of over 1 million images
Distribution — YouTube, Facebook, Twitter, etc.
BONUS: Your video will also be embedded into your Outskirts Press author webpage for you.
Press play to see a sample of a recent book video trailer:
4. Book Review Submission
We have identified 10 book reviewers who have all demonstrated a tendency to review alternatively-published and self-published books. When you purchase our Book Review Submission Service, we will submit your book to these reviewers (or 10 others of your choosing) for you. Included in the submission to these reviewers is everything they typically require to consider writing a review, such as:
a professional cover letter
a professional press release
your sales sheet
a complimentary copy of your book for the reviewer to consider and keep
Positive reviews on popular websites and blogs or within popular journals can improve sales and lead to positive word-of-mouth, which is a precursor to the viral publicity and “buzz” that all authors dream of.
5. Personal Marketing Assistant
What’s a busy author to do to stay on top of follow-up that may result from a viral video, an amazing review, and/or a potential flurry of interview requests from a publicist campaign? Sit back and relax while their Personal Marketing Assistant follows through on these things for them.
Upon purchase, you will receive a 5 hour block of one-on-one assistance. That block includes an initial 30 minute phone consultation. Here are just some of the many things your Personal Marketing Assistant can help you with:
PR Publicist Campaign lead follow-up
Suggesting advertising venues for your book and placing ads for you
Calling bookstores in your area to pitch your book and/or arrange book signings
Other book marketing tasks as needed
Are you ready to blast your book into the hands of readers?
You’ve written and published a book, which means you’ve done 20% of the work required to becoming a successful self-publishing author. Now it’s time to get started with the other 80% — marketing. If you’re a published Outskirts Press author, you’re in luck. We’ve bundled our most popular marketing options under one umbrella making it extremely easy to jumpstart your book promotion efforts. Meet our Book Blast Package which contains all of the following:
1. Custom Press Release
The Custom Press Release combines information solicited from the author with the expertise of our writers. The result — a professional release that is focused on showcasing your book.
Your Custom Press Release will be:
electronically distributed to a database of approximately 100,000 media contacts, newsrooms, industry analysts, and freelance writers who receive daily email listings of press releases which match their filter criteria
posted to syndicated news feeds on other web sites through our XML/RSS news feed
optimized for search engine placement
2. PR Publicist Campaign
With the PR Publicist Campaign, a publicist will further distribute your Custom Press Release. We will e-mail it directly to book reviewers and editors in print, radio, television, trades, E-zines, syndicates, and wires — locally, regionally, and nationwide. This additional distribution circuit consists of over 21,000 national media contacts.
Then, we send you every resulting media lead. Usually those leads will come in the form of a book review or interview request. You will also receive a sample cover letter to use when following up on each lead.
3. 60 Second Book Video Trailer and Digital Viral Distribution
Movie trailers (commonly called “previews”) are shown at the beginning of movies. They let you take a sneak peek into an upcoming film. What if you could promote your book the same way? Well, you can. Our Book Video Trailers allow you to engage your audience’s eyes AND ears. Each trailer includes:
Music — you provide your own or we choose a piece from our collection.
Text — we briefly describe your book
Images — you provide your own or we choose from our database of over 1 million images
Distribution — YouTube, MetaCafe, Vimeo, etc.
BONUS: Your video will also be embedded into your Outskirts Press author webpage for you.
Press play to see a sample of a recent book video trailer:
4. Book Review Submission
We have identified 10 book reviewers who have all demonstrated a tendency to review alternatively-published and self-published books. When you purchase our Book Review Submission Service, we will submit your book to these reviewers (or 10 others of your choosing) for you. Included in the submission to these reviewers is everything they typically require to consider writing a review, such as:
a professional cover letter
a professional press release
your sales sheet
a complimentary copy of your book for the reviewer to consider and keep
Positive reviews on popular websites and blogs or within popular journals can improve sales and lead to positive word-of-mouth, which is a precursor to the viral publicity and “buzz” that all authors dream of.
5. Personal Marketing Assistant
What’s a busy author to do to stay on top of follow-up that may result from a viral video, an amazing review, and/or a potential flurry of interview requests from a publicist campaign? Sit back and relax while their Personal Marketing Assistant follows through on these things for them.
Upon purchase, you will be entitled to a 5 hour block of one-on-one assistance. That block includes an initial 30 minute phone consultation. Here are just some of the many things your Personal Marketing Assistant can help you with:
PR Publicist Campaign lead follow-up
Suggesting advertising venues for your book and placing ads for you
Calling bookstores in your area to pitch your book and/or arrange book signings
Other book marketing tasks as needed
Is it time to get published and receive marketing support and services like this?
March 1 marks the beginning of National Reading and Small Press month. This is the perfect time to revamp your current marketing strategy and try some new things. After all, readers are more inspired to buy books this month. As a self-publishing author, here are the top 10 ways to use this to your advantage:
Come up with a marketing plan for your book. It may be helpful to speak with a professional that can coach you through coming up with a plan and taking action on those items.
Contact your local bookstore to see what their policy is for carrying small press books. You may consider offering your book on consignment.
Contact your local newspaper to remind them that it’s small press month. Write a press release (or have someone write one for you) and send them a copy. Be sure to call them shortly thereafter to make sure they received it.
Contact your local library to suggest they feature small press titles this month, including yours. Make sure to have plenty of free copies to give away.
If you haven’t already done so, buy your own domain name and start a blog. Blogging is a great way to reach new readers and possibly increase the sales of your book.
Schedule a free webinar or teleseminar. Everyone has an area of expertise – what’s yours? Share your gift with the world. This will not only help increase your network, but you will be able to gain notoriety as an industry expert.
Take a Virtual Book Tour. This is a cost-effective way to get yourself in front of your audience without leaving the comfort of your own living room.
Offer freebies for people who buy your book. In your book’s description, you can let your potential reader know what they will get for free if they email you a copy of their receipt. eBooks, whitepapers or other virtual gifts are a great option due to their low cost and ease of delivery.
Overall, the most important thing is to have fun marketing your self-published book! Don’t take things too seriously and make sure you make the best use of your time this upcoming month.
DISCUSSION: Which of these strategies (or others) do you plan to take action on this month?
distributes copies of the video through social networking and video sites like YouTube, Metacafe, Twitter, Facebook and many other contemporary social networking venues. Authors are given their own video file to use in their personal marketing efforts, as well. The book video trailer is like a movie trailer for your book. It’s cool. It’s hip. It’s now.
We have identified 10 book reviewers who have all demonstrated a tendency to review alternatively-published and self-published books. When you purchase our 
We have identified 10 book reviewers who have all demonstrated a tendency to review alternatively-published and self-published books. When you purchase our 
