Book fairs are a great way to promote your book, meet accomplished colleagues, and learn about the publishing industry. While each state in America (and actually almost each country nation-wide) celebrates writers and books with their own local/regional fairs, there are five massive, international book fairs each year that no self-publishing author should miss: Beijing, … Continue reading Making the Most of Book Fairs
Category: marketing-tips
An author webpage is more than just a “pretty face” on mobile devices and desktop computers. It can also be a powerful sales and marketing tool; and you will increase your chances of getting the most out of your author webpage if you follow these 3 easy steps: Market All Your Books If you’ve published … Continue reading How to get the most out of your author webpage
With the exploding popularity of social media sites like Facebook, Twitter, LinkedIn, Instagram, and Pinterest, it's easier than ever to connect with people all around the world. But, if you're not sure how to get started or are unsure about how to make connections with your target audience, don't worry! Here are 5 easy tips … Continue reading 5 Tips for Using Social Media to Market Your Book
Structured and manageable goals are important to those of us who consider ourselves works in progress. Well, it's that time of year when we all start thinking about those goals — in this case, New Year's resolutions. They're especially necessary to moving a book from an unknown publication to a chart-topper. It's a big project! … Continue reading Resolutions Every Author Should Have for the New Year!
Memoirs are a tricky thing to write, much less market, and their cousins the autobiography and the biography are equally so. When an author draws from real life and the history of a moment in time, it can seem daunting to do the deep research, trap the sands of time on the page, publish a … Continue reading What Does it Take to Market a Memoir, Biography, or Autobiography?
For many of us, the red-and-green bling and piped-in Christmas music at the local big box store — usually before the kids' Halloween candy is even inspected — is the first tip-off that the giving season is around the bend. It always seems ridiculously early to think about the holidays ... but is it really? … Continue reading Why the Holidays Should Be on Your Marketing Radar Now
For many readers, Fall marks the perfect time to kick back, slow down, and pick up a new book or two to savor, whether while celebrating the return of pumpkin spice lattes or taking long strolls among the color-changing leaves ... or adhering to the same work schedule as always. Book sales in niche genres, … Continue reading Six Ways to Market Your Self-Help Book This September!
It's hard to believe there are less than five full months left in the year. But for authors trying to sell books, the good news is that those months include the holidays, when die-hard bookworms are gifting and gobbling up books of all kinds. What that means for you is that opportunities still abound to … Continue reading 5 Ways Authors Can Finish Strong in 2018
Cookbooks are unique in the publishing world. They're not quite coffee-table books, even though they rely on visual impact in much the same way, and they're definitely not like novels, biographies, travelogues, or any of the other genres of book out there, even though they certainly contain elements of all of the above: narrative, history, … Continue reading Four Tricks to Make Your Cookbook Marketing Plan Sizzle
Welcome to Part Three of a three-part summer series focusing on successfully and efficiently marketing your book on Amazon. In Part One we discussed writing reviews for other products and books and explained why it is an important part of book marketing. Last time in Part Two we discussed three different techniques for soliciting reviews … Continue reading Summer Series – Marketing Your Book on Amazon – Part 3